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How To Do Social Media Marketing The Right Way In 2023
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- Опубликовано: 16 апр 2023
- Today's episode is a fireside chat Gary had with SK-II in Singapore. He shares valuable insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2023. Hope you enjoy!
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The home of all @garyvee videos
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► Check out my main RUclips channel here:
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Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands.
He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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Follow Gary online here:
Main RUclips: / garyvee
Instagram: / garyvee
Facebook: / gary
LinkedIn: / garyvaynerchuk
Snapchat: / garyvee
Website: garyvaynerchuk.com
Soundcloud: / garyvee
Twitter: / garyvee
Medium: / garyvee
Podcast: garyvaynerchuk....
Wine Library: winelibrary.com
I didn’t post for two years on Instagram. I started posting recently. On my 5th post, I got a gig as a graphic designer. No ads, no nothing. Just free IG.
Oh Wow...Hi I am also a Graphic Designer...What did you post? content or your work? Can i get in touch with you?
What ur IG?
@@bebuddatv @gowtidesigns
Nice!!!!!!!!
@@gownat 77
My daughters content on Instagram and TikTok have exploded doing exactly what Gary mentioned. She’s creating content that people are hungry for. Almost instantly her following stated growing by the thousands a day. It was almost a perfect storm. Her background and world events came together. She’s being inundated with requests for collaboration but doesn’t want to paint herself into any corner. I might have just learned how to help her going forward. Thank you!
People are always hungry for Only Fan Girls
What’s her Instagram ?
@@Frostbite.academy did you find-out? Would love to see what kind of content she produces.
@@stillinframecreativesme too
@@harrypoderskisbro 💀
1:55 At 14 helped father. Customer wishes.
2:40
4:35 how to win? Pain points
5:40 more people will consume. Amplify consumer insights
Thank you!
In 2018, he warned us that we better take advantage of SMM before the big brands catch wind…now he’s in a way pitching them against those same KOLs. Brilliant business mind and VERY visionary.
As someone who used to work for a multinational agency alongside Brands, every single Gary's responses were a clear & sobering awakening. Are these ineffective practices still happening inside these Agencies and Brand's meeting rooms? Yes 🙂
For anyone else wondering, SK-II is japanese skin products. High end: one 7 oz product is $134.00usd
I am always looking up the businesses that The V talks too in his videos. This one was interesting to see, and honestly wouldnt have predicted it. as always Big UPS to The V! and this audience esp. much better interaction and thought than some audiences, sometimes drives me nuts what people ask, haha.
Jesus 7 oz for $134 wth 😂
The branding on that last slide makes it look like it’s some military equipment parts manufacturer owned by dinosaurs.
Go, Gary, preach it! Having just left the agency world, I can tell you that his statement is true. I was constantly shaking my head at the ridiculous amount of dollars being spent on creative that didn't work. And the wasted time to get something "on brand." Hours of meetings where the agency would be trained on the latest for "on-brand." Stop acting like your consumers are ignorant. Let them tell you what works instead of trying to tell them that they should like it and buy it.
It's one thing to see Gary helping us small folks grind it out, out here, but I love that he gets to pass his positive messages along to big brands and people in powerful positions also. It gives me some hope.
Gotta change with the times and follow the consumer. Give the people what they want and meet them where they’re at. Love this wisdom!
My respect for Gary Vee is growing, didn't think much of him before but his intellect is truly amazing, I'll be watching more of his content.
00:00 Produce as much content as possible on various social media platforms and amplify consumer insights for meaningful engagement.
05:36 Social media is more impactful than print ads in 2023
11:14 Quality is subjective, quantity is not.
16:44 Becoming relevant under 35 is crucial to not lose market share
00:14 Prioritize organic strategy of creative over media planning
26:51 Consumer psychology is important for brands to understand.
31:50 Launching Modern Comms Planning to optimize media spending
37:08 Relevance is key to smarter marketing.
"quality is subjective, quantity is not" Agree!
This was hands down the best content I've seen you make Gary in all my years following you, I think going all the way back to 2013. This has been a huge eye opener for building our brand. Thank you so much for making this video to better explain how to be relevant in social media, especially for CPG brands. I think my favorite part was unlearning the "be on brand" mantra I keep saying in our own marketing department. Going to focus on just building the habit of making good content. So much to think about now. Thanks again!
This video is an absolute goldmine of knowledge and inspiration! I truly appreciate the Gary's expertise in sharing valuable insights on various aspects of building a successful business.
Create mass amounts of content to test 1000's of individual creatives in competition of relevance to the audience before amplifying the #1 piece of content chosen by the audience. This video has finally summarized to me what Gary is trying to teach us when he encourages us to create mass amounts of content: because we're guessing. so make more guesses. daily.
Gary is a fucking icon of this generation. This guy spits so much valuable shit in almost every sentence
Always with the fire content. True to reality and much about a practitioners outlook
YES! Great stuff Gary! - My vision of reducing the world's obesity by 10% is going to be possible thanks to your understanding of branding and marketing!
Oh man! Great mission!
Keep going brother. Always happy to help to support the mission so if you feel like we can work something out, always open to suggestions. It's all about collaborating 🙏✌️
@Maurice Steiner 10% is a solid number for the company to get towards. Now that we've hit over 8 billion people, we've also hit over 1 billion people who are physically obese. At least 600+million being adults.
Bringing 100 million people back into a healthy body weight will add at least 5-10 years on average back into their life (assuming natural causes of dying) which equals 500-1 billion years.
We want to add that back into the families that want to see each other longer!! We're excited!!
Love the goal bro, peoples fast food addiction makes me quite sad as i use to be 300 pounds and am now 190. Good luck my guy
@@SuperDuperTrey Love to hear that!! So proud of you!! That's a good testimony on reducing health problems!
@@contrabandfitness 🙌👊💪
I've realized Gary is so well spoken that he doesn't get enough credit for that. I'd be searching some of the words he says... Give this guy his flowers.
This was really good, loved seeing you take on the quality question head on, some parts finally clicked for me.
Gary could literally just go around consulting making millions of dollars to all these companies spitting fire and not post a video about any of it and be set for life… but he gives back.. Gary you’re the GOAT 🐐
This is literally how he branded himself to get clients. Hard for corporates to ignore if your staff keep dropping his name. Decision makers watch content too..... this is another distribution channel for him. Attention is the asset and he has it!
@@bluzetta yup. He typically says in his videos that his clients don’t watch his content but when you reach a certain level of fame I’m sure you’re right that
The decision makers and people that have the CEO’s ears etc. Watch his content and mention him often
Agree. And when market share continually goes down and biz ops needs to adjust and find new strategies, they're more likely to test a strategy which is a small investment vs. betting the farm
"It's my play and so it's very easy for me to make challenging decisions "
Wow, you have to see this! This video is a treasure trove of priceless insights and inspiration! Gary really knows his stuff and shares some amazing tips on building a successful business. I'm blown away by the knowledge he's dropping!
This completely makes sense, and we, as a company try and apply the same for our clients.
Inspired by his content, we have decided to make content on our channel, with the intent to help entrepreneurs, startups and small businesses.
Thank you for sharing this much of information 🙌🏼
That gentlemen, Tony, made a good point. Everyone wants everyone else attention, so it really feels like we're against the world. Thank you for equipping us with better mindset and tools to fight against that.
Those last couple of seconds wrapped up the entire video so perfectly! Absolutely incredible!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Positivity is strong 💪
Quality is what sells.
“It’s not in my soul. It’s in my play” fuck that hit hard
I liked how confrontational the room felt. He was going into the lion’s den of outdated marketing ideas 😆
They look comfortable. Sitting vs standing while speaking... great info
Straight value, appreciate it!
As a new start up on brand has gottn stumpt by all the UGC ads, but don't have funding for marketing. Testing organically different concepts on Tiktok what posted months ago now gets daily views. Left scratching my head😊 on brand off brand only care about what the consumer wants. Light bulb moment.🎉
Huge value as always with Gary, thanks man much love
Gary's passion is mesmerizing!!
Amazing stuff! Thank you for sharing so much. Keep teaching me! Happy regards from Aruba!🌞🌴
I have teen volunteers to help at the office I work at. They all post on tiktok to sell their handmade goods like dog collars, purses etc. They all earn more than me and their parents!!! And all the kids drink Prime now, because of the content they produce. Marketing is a new day and time.
Today i have found answers to most questions i have had about social media marketing, Thank you so much.
Love your care and style, Garry
Loved it too much. The truth could be felt as the room when silent a bunch of times. I suspect in that silence many were thinking, as I am, heck, I had it wrong. So excited now about being wrong so I can be less wrong. Cheers
You know the truth when you hear it! I live that saying because you honestly really, really feel it
This man truly cares about us... Wow
thank for sharing, being the seller, so you could understand customer, finally what next you gonna do marketing. somebody i knew, they work in marketing but they doesnt understand what customer want acctually.
This video is very important to me
Thank you for this tutorial! This is exactly what I have been looking for👍👍
Always such riveting info and important. Marketing can be daunting at times, but I just enjoy watching other creator’s perform. That gives so much inspiration.
My vision of reducing the world's obesity by 10% is going to be possible thanks to your understanding of branding and marketing!
This was an amazing stuff, I'm going to use this strategy in my marketing agency!!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Thanks for the video!)
Vielen Dank für die Erstellung des Videos - mag Unequivocally !!!!
This is awesome gold!
What your saying is intelligent, articulate and I very much value your information. Thanks for that.
Yes very nice and best topic I like to hear and watch this information from you again..I enjoy to watch and I learn too very much thanks you so much Gary for your a great ,great,great strong mentor for me...Yahooo🎉🎉🎉
Ein guter Vortrag, von dem alle profitieren werden, die dieser hervorragenden Erklärung gefolgt sind.
Gary just needs to make a video of tactics we can use to let our higher-ups trust us enough to implement this strategy. Especially the relevance part. People are afraid to talk about relevant topics because it can be controversial.
You should be capable of doing it by youself, study, ask and do. Then implement. If that doen's work, go to other companies sell them that model and work for youself. Not worth killing yourself workinkg for other's profits and not even recognized by it
"Why are we emotional about what is relevant?" 🔥
Simple because People love gossips
I should have not got high before watching this, but this guy is deep thinker.
Great Stuff and solid explanation, thanks for sharing!
Thank you Gary! One of my last videos was about you!
33:30 heat
41:30
as a 22 yr old I completely understand about costumer's truth!
One of his best talks.
“…courage to make content that’s relevant not subjectively luxury.” 11:01
astonishing content
It's a good idea to make marketing modern and context sensitive 🤔 interesting thoughts
Thank you for the video, very useful!
Incredible content for free. Thanks again Gary!!
Entrepreneurship is incredibly hard. Success depends on the actions or steps you take to achieve it. Investing creates a safe haven for the future. With the right investment choice that has at least a 2% minimum risk and with the advice of an expert, profits and interest are 100% guaranteed.
@@kate_ella Is Lynn Erica Barnes on youtube? Please how do i reach her!
@@user-gb5jj2co8d No she's not!...
acquaring knowledge about media marketing
30:52 GaryVee starts preaching preaching 🙏🏾🙏🏾
At the beginning when he says scale at the lowest cost does he mean? Does he mean use the cheaper ad words to scale with?
very good video its very informative
Thank you for putting this up. Loved it. ❤
No water, fast! Way to go.
Golden nuggets!
Great Advice! Thank you 🙏
Great video
I look at your videos & I've been following you since long.... I really love your content.... One thing that will improve is please do some vocal processing before posting this kind of video, because for long videos like this, it should sound shooting to ears... Love you Gary ❤
love learning from these talks
gems! 🙏🏽💎 loving this channel thank you
Thanks Gary! If you're going to NFC, hope to see you!
The number of ads on this one is immaculate
Your video is inspiring…thanx for your advices
Amazing
it's great that you're nice
person
I'm mesmerized by this. I read a book with similar content, and I was truly mesmerized. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Nice thank you
Sensationelle Energie … ich liebe das 👍😊
Wow, on point as always!
Is it worth ordering paid advertising on social networks? Are there any other effective free promotion methods?
If you are new to social media marketing I always advice even my clients atleast sell your service or product to 10 clients organically after go for facebook ads.
This will helps in building you a strong foundation for your brand and also expect 5x ROI from your campaign investment
SMM is posting? What exactly is included in the work of an SMM manager?
Do you guys have any advise for trying to build a luxury brand? Should it still not be taken seriously and be playful or is there a level of “class” to maintain in marketing based on the brand?
Why is it necessary to constantly monitor the latest innovations, news, technologies, the latest changes in advertising?
What role does an SMM specialist play in a team? What are his required professional skills?
He should expert in structing the content strategey that resonating with people mind and nurture them to buy your product or service without thinking
Marketing for StartUp cool!
I love your advice! ❤ we just got started as content creators. I can honestly say weve got more veiws than we expected. But nowhere near enough yet. But it will come with time and your advice! Thanks for being awesome ❤😊
thank for the video. i revise mc work for you dear
I only today discovered this channel, although I know Gary for at least 3 years... can someone tell me what's the difference between this channel and the main channel?
This is awesome 👏