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How To Do Social Media Marketing The Right Way In 2023

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  • Опубликовано: 16 апр 2023
  • Today's episode is a fireside chat Gary had with SK-II in Singapore. He shares valuable insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2023. Hope you enjoy!
    -
    The home of all @garyvee videos
    All posts by @teamgaryvee
    ► Check out my main RUclips channel here:
    garyvee.com/you...
    -
    Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
    VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands.
    He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
    _
    Follow Gary online here:
    Main RUclips: / garyvee
    Instagram: / garyvee
    Facebook: / gary
    LinkedIn: / garyvaynerchuk
    Snapchat: / garyvee
    Website: garyvaynerchuk.com
    Soundcloud: / garyvee
    Twitter: / garyvee
    Medium: / garyvee
    Podcast: garyvaynerchuk....
    Wine Library: winelibrary.com

Комментарии • 247

  • @LucrativeLeroy
    @LucrativeLeroy Год назад +208

    I didn’t post for two years on Instagram. I started posting recently. On my 5th post, I got a gig as a graphic designer. No ads, no nothing. Just free IG.

    • @gownat
      @gownat Год назад +3

      Oh Wow...Hi I am also a Graphic Designer...What did you post? content or your work? Can i get in touch with you?

    • @bebuddatv
      @bebuddatv Год назад

      What ur IG?

    • @gownat
      @gownat Год назад

      @@bebuddatv @gowtidesigns

    • @Thedailydog
      @Thedailydog Год назад

      Nice!!!!!!!!

    • @julieladd1106
      @julieladd1106 11 месяцев назад

      @@gownat 77

  • @Antiqueexcavator
    @Antiqueexcavator Год назад +93

    My daughters content on Instagram and TikTok have exploded doing exactly what Gary mentioned. She’s creating content that people are hungry for. Almost instantly her following stated growing by the thousands a day. It was almost a perfect storm. Her background and world events came together. She’s being inundated with requests for collaboration but doesn’t want to paint herself into any corner. I might have just learned how to help her going forward. Thank you!

    • @h3fest671
      @h3fest671 Год назад +31

      People are always hungry for Only Fan Girls

    • @Frostbite.academy
      @Frostbite.academy Год назад +8

      What’s her Instagram ?

    • @stillinframecreatives
      @stillinframecreatives Год назад +3

      @@Frostbite.academy did you find-out? Would love to see what kind of content she produces.

    • @Sacred.Wisdom
      @Sacred.Wisdom Год назад

      ​@@stillinframecreativesme too

    • @dboyagod
      @dboyagod 11 месяцев назад +1

      @@harrypoderskisbro 💀

  • @Wilson_Cool
    @Wilson_Cool Год назад +12

    1:55 At 14 helped father. Customer wishes.
    2:40
    4:35 how to win? Pain points
    5:40 more people will consume. Amplify consumer insights

  • @jamesbrowning2746
    @jamesbrowning2746 Год назад +7

    In 2018, he warned us that we better take advantage of SMM before the big brands catch wind…now he’s in a way pitching them against those same KOLs. Brilliant business mind and VERY visionary.

  • @R4tm1B29
    @R4tm1B29 Год назад +10

    As someone who used to work for a multinational agency alongside Brands, every single Gary's responses were a clear & sobering awakening. Are these ineffective practices still happening inside these Agencies and Brand's meeting rooms? Yes 🙂

  • @WhereDoesMyHorseHurt
    @WhereDoesMyHorseHurt Год назад +47

    For anyone else wondering, SK-II is japanese skin products. High end: one 7 oz product is $134.00usd

    • @davypaul9827
      @davypaul9827 Год назад

      I am always looking up the businesses that The V talks too in his videos. This one was interesting to see, and honestly wouldnt have predicted it. as always Big UPS to The V! and this audience esp. much better interaction and thought than some audiences, sometimes drives me nuts what people ask, haha.

    • @justjoemer
      @justjoemer Год назад +3

      Jesus 7 oz for $134 wth 😂

    • @harrypoderskis
      @harrypoderskis Год назад +1

      The branding on that last slide makes it look like it’s some military equipment parts manufacturer owned by dinosaurs.

  • @user-is8gy7fz5c
    @user-is8gy7fz5c 9 месяцев назад +1

    Go, Gary, preach it! Having just left the agency world, I can tell you that his statement is true. I was constantly shaking my head at the ridiculous amount of dollars being spent on creative that didn't work. And the wasted time to get something "on brand." Hours of meetings where the agency would be trained on the latest for "on-brand." Stop acting like your consumers are ignorant. Let them tell you what works instead of trying to tell them that they should like it and buy it.

  • @GroundbreakGames
    @GroundbreakGames Год назад +24

    It's one thing to see Gary helping us small folks grind it out, out here, but I love that he gets to pass his positive messages along to big brands and people in powerful positions also. It gives me some hope.

  • @b2bgrowth
    @b2bgrowth Год назад +7

    Gotta change with the times and follow the consumer. Give the people what they want and meet them where they’re at. Love this wisdom!

  • @brunovincent1969
    @brunovincent1969 Год назад +7

    My respect for Gary Vee is growing, didn't think much of him before but his intellect is truly amazing, I'll be watching more of his content.

  • @akshaydhone7447
    @akshaydhone7447 10 месяцев назад +11

    00:00 Produce as much content as possible on various social media platforms and amplify consumer insights for meaningful engagement.
    05:36 Social media is more impactful than print ads in 2023
    11:14 Quality is subjective, quantity is not.
    16:44 Becoming relevant under 35 is crucial to not lose market share
    00:14 Prioritize organic strategy of creative over media planning
    26:51 Consumer psychology is important for brands to understand.
    31:50 Launching Modern Comms Planning to optimize media spending
    37:08 Relevance is key to smarter marketing.

  • @michaelangkosodjojo1031
    @michaelangkosodjojo1031 Год назад +3

    "quality is subjective, quantity is not" Agree!

  • @josh_ux
    @josh_ux Год назад +4

    This was hands down the best content I've seen you make Gary in all my years following you, I think going all the way back to 2013. This has been a huge eye opener for building our brand. Thank you so much for making this video to better explain how to be relevant in social media, especially for CPG brands. I think my favorite part was unlearning the "be on brand" mantra I keep saying in our own marketing department. Going to focus on just building the habit of making good content. So much to think about now. Thanks again!

  • @mdinternetmarketing
    @mdinternetmarketing Год назад +8

    This video is an absolute goldmine of knowledge and inspiration! I truly appreciate the Gary's expertise in sharing valuable insights on various aspects of building a successful business.

  • @clintcampbell2750
    @clintcampbell2750 Год назад +12

    Create mass amounts of content to test 1000's of individual creatives in competition of relevance to the audience before amplifying the #1 piece of content chosen by the audience. This video has finally summarized to me what Gary is trying to teach us when he encourages us to create mass amounts of content: because we're guessing. so make more guesses. daily.

  • @KazzyOfficial
    @KazzyOfficial Год назад +2

    Gary is a fucking icon of this generation. This guy spits so much valuable shit in almost every sentence

  • @juneinsightfully
    @juneinsightfully Год назад +13

    Always with the fire content. True to reality and much about a practitioners outlook

  • @contrabandfitness
    @contrabandfitness Год назад +31

    YES! Great stuff Gary! - My vision of reducing the world's obesity by 10% is going to be possible thanks to your understanding of branding and marketing!

    • @SynergeticWarriors
      @SynergeticWarriors Год назад +4

      Oh man! Great mission!
      Keep going brother. Always happy to help to support the mission so if you feel like we can work something out, always open to suggestions. It's all about collaborating 🙏✌️

    • @contrabandfitness
      @contrabandfitness Год назад +4

      @Maurice Steiner 10% is a solid number for the company to get towards. Now that we've hit over 8 billion people, we've also hit over 1 billion people who are physically obese. At least 600+million being adults.
      Bringing 100 million people back into a healthy body weight will add at least 5-10 years on average back into their life (assuming natural causes of dying) which equals 500-1 billion years.
      We want to add that back into the families that want to see each other longer!! We're excited!!

    • @SuperDuperTrey
      @SuperDuperTrey Год назад +1

      Love the goal bro, peoples fast food addiction makes me quite sad as i use to be 300 pounds and am now 190. Good luck my guy

    • @contrabandfitness
      @contrabandfitness Год назад +1

      @@SuperDuperTrey Love to hear that!! So proud of you!! That's a good testimony on reducing health problems!

    • @SuperDuperTrey
      @SuperDuperTrey Год назад +1

      @@contrabandfitness 🙌👊💪

  • @glkgraduates1754
    @glkgraduates1754 Год назад +4

    I've realized Gary is so well spoken that he doesn't get enough credit for that. I'd be searching some of the words he says... Give this guy his flowers.

  • @KevinWardMASS
    @KevinWardMASS Год назад +2

    This was really good, loved seeing you take on the quality question head on, some parts finally clicked for me.

  • @ConcreteBVI
    @ConcreteBVI Год назад +16

    Gary could literally just go around consulting making millions of dollars to all these companies spitting fire and not post a video about any of it and be set for life… but he gives back.. Gary you’re the GOAT 🐐

    • @bluzetta
      @bluzetta Год назад +1

      This is literally how he branded himself to get clients. Hard for corporates to ignore if your staff keep dropping his name. Decision makers watch content too..... this is another distribution channel for him. Attention is the asset and he has it!

    • @ConcreteBVI
      @ConcreteBVI Год назад +1

      @@bluzetta yup. He typically says in his videos that his clients don’t watch his content but when you reach a certain level of fame I’m sure you’re right that
      The decision makers and people that have the CEO’s ears etc. Watch his content and mention him often

    • @jake.presents
      @jake.presents Год назад

      Agree. And when market share continually goes down and biz ops needs to adjust and find new strategies, they're more likely to test a strategy which is a small investment vs. betting the farm

  • @chaosloveBronson
    @chaosloveBronson 3 месяца назад

    "It's my play and so it's very easy for me to make challenging decisions "

  • @makemoneywithjoannaleyan
    @makemoneywithjoannaleyan 8 месяцев назад

    Wow, you have to see this! This video is a treasure trove of priceless insights and inspiration! Gary really knows his stuff and shares some amazing tips on building a successful business. I'm blown away by the knowledge he's dropping!

  • @workdefine
    @workdefine Год назад +1

    This completely makes sense, and we, as a company try and apply the same for our clients.
    Inspired by his content, we have decided to make content on our channel, with the intent to help entrepreneurs, startups and small businesses.

  • @manutartac
    @manutartac Год назад +6

    Thank you for sharing this much of information 🙌🏼

  • @RizVNTV
    @RizVNTV 10 месяцев назад

    That gentlemen, Tony, made a good point. Everyone wants everyone else attention, so it really feels like we're against the world. Thank you for equipping us with better mindset and tools to fight against that.

  • @erocksemler
    @erocksemler Год назад

    Those last couple of seconds wrapped up the entire video so perfectly! Absolutely incredible!

  • @TracyPorter-cr9kw
    @TracyPorter-cr9kw Год назад +1

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @jessicapozo7117
    @jessicapozo7117 Год назад +1

    Positivity is strong 💪
    Quality is what sells.

  • @matthewmadonna6943
    @matthewmadonna6943 11 месяцев назад

    “It’s not in my soul. It’s in my play” fuck that hit hard

  • @bloopbloop1453
    @bloopbloop1453 Год назад +2

    I liked how confrontational the room felt. He was going into the lion’s den of outdated marketing ideas 😆

  • @christinam2292able
    @christinam2292able 7 месяцев назад

    They look comfortable. Sitting vs standing while speaking... great info

  • @Dodollar
    @Dodollar 4 месяца назад

    Straight value, appreciate it!

  • @Littlebluhenva
    @Littlebluhenva 10 месяцев назад

    As a new start up on brand has gottn stumpt by all the UGC ads, but don't have funding for marketing. Testing organically different concepts on Tiktok what posted months ago now gets daily views. Left scratching my head😊 on brand off brand only care about what the consumer wants. Light bulb moment.🎉

  • @ZekeRodriguezshow
    @ZekeRodriguezshow Год назад +2

    Huge value as always with Gary, thanks man much love

  • @abbyjames4221
    @abbyjames4221 10 месяцев назад

    Gary's passion is mesmerizing!!

  • @gbisslik
    @gbisslik Год назад +1

    Amazing stuff! Thank you for sharing so much. Keep teaching me! Happy regards from Aruba!🌞🌴

  • @diversediscoveries3107
    @diversediscoveries3107 Год назад

    I have teen volunteers to help at the office I work at. They all post on tiktok to sell their handmade goods like dog collars, purses etc. They all earn more than me and their parents!!! And all the kids drink Prime now, because of the content they produce. Marketing is a new day and time.

  • @charityjustin9595
    @charityjustin9595 10 месяцев назад

    Today i have found answers to most questions i have had about social media marketing, Thank you so much.

  • @jers132
    @jers132 Год назад +1

    Love your care and style, Garry

  • @peoplemediagroup24
    @peoplemediagroup24 Год назад +3

    Loved it too much. The truth could be felt as the room when silent a bunch of times. I suspect in that silence many were thinking, as I am, heck, I had it wrong. So excited now about being wrong so I can be less wrong. Cheers

    • @clairelicciardo6198
      @clairelicciardo6198 Год назад

      You know the truth when you hear it! I live that saying because you honestly really, really feel it

  • @Ultralined
    @Ultralined 9 месяцев назад

    This man truly cares about us... Wow

  • @eat.prawnheaddaily
    @eat.prawnheaddaily 11 месяцев назад

    thank for sharing, being the seller, so you could understand customer, finally what next you gonna do marketing. somebody i knew, they work in marketing but they doesnt understand what customer want acctually.

  • @NehasuroMaji
    @NehasuroMaji 6 дней назад

    This video is very important to me

  • @BestURLShortenerBioPageQRCode
    @BestURLShortenerBioPageQRCode 11 месяцев назад +1

    Thank you for this tutorial! This is exactly what I have been looking for👍👍

  • @kloutmarketing1
    @kloutmarketing1 Год назад +1

    Always such riveting info and important. Marketing can be daunting at times, but I just enjoy watching other creator’s perform. That gives so much inspiration.

  • @RonyVia020
    @RonyVia020 7 месяцев назад

    My vision of reducing the world's obesity by 10% is going to be possible thanks to your understanding of branding and marketing!

  • @mukhsin.mukhtariy
    @mukhsin.mukhtariy Год назад +2

    This was an amazing stuff, I'm going to use this strategy in my marketing agency!!

  • @JosephJames-nc6zk
    @JosephJames-nc6zk Год назад

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @JobGregory
    @JobGregory 6 месяцев назад

    Thanks for the video!)

  • @GerhardtPfeiffer
    @GerhardtPfeiffer 8 месяцев назад

    Vielen Dank für die Erstellung des Videos - mag Unequivocally !!!!

  • @TheCebulon
    @TheCebulon Год назад +2

    This is awesome gold!

  • @prebuiltdownline
    @prebuiltdownline Год назад

    What your saying is intelligent, articulate and I very much value your information. Thanks for that.

  • @ulysissira9808
    @ulysissira9808 Год назад +1

    Yes very nice and best topic I like to hear and watch this information from you again..I enjoy to watch and I learn too very much thanks you so much Gary for your a great ,great,great strong mentor for me...Yahooo🎉🎉🎉

  • @SiegfriedLorenz-to1rq
    @SiegfriedLorenz-to1rq Год назад

    Ein guter Vortrag, von dem alle profitieren werden, die dieser hervorragenden Erklärung gefolgt sind.

  • @klove51356
    @klove51356 Год назад +2

    Gary just needs to make a video of tactics we can use to let our higher-ups trust us enough to implement this strategy. Especially the relevance part. People are afraid to talk about relevant topics because it can be controversial.

    • @bernardo9202
      @bernardo9202 11 месяцев назад

      You should be capable of doing it by youself, study, ask and do. Then implement. If that doen's work, go to other companies sell them that model and work for youself. Not worth killing yourself workinkg for other's profits and not even recognized by it

  • @PattrickM
    @PattrickM Год назад

    "Why are we emotional about what is relevant?" 🔥

    • @askdanmidia
      @askdanmidia 9 месяцев назад

      Simple because People love gossips

  • @wemovethangz
    @wemovethangz Год назад +1

    I should have not got high before watching this, but this guy is deep thinker.

  • @personalinjuryshow
    @personalinjuryshow Год назад +2

    Great Stuff and solid explanation, thanks for sharing!

  • @GCInvesting
    @GCInvesting Год назад +1

    Thank you Gary! One of my last videos was about you!

  • @KazzyOfficial
    @KazzyOfficial Год назад

    33:30 heat

  • @Goldennnn.kl88
    @Goldennnn.kl88 Год назад

    as a 22 yr old I completely understand about costumer's truth!

  • @rahul.thakur
    @rahul.thakur Год назад

    One of his best talks.

  • @mandacai3014
    @mandacai3014 Год назад

    “…courage to make content that’s relevant not subjectively luxury.” 11:01

  • @doronuzanhebrew
    @doronuzanhebrew Год назад +2

    astonishing content

  • @fitforfreelance
    @fitforfreelance Год назад +2

    It's a good idea to make marketing modern and context sensitive 🤔 interesting thoughts

  • @moonkey5080
    @moonkey5080 Год назад +1

    Thank you for the video, very useful!

  • @brianna_jade
    @brianna_jade Год назад

    Incredible content for free. Thanks again Gary!!

  • @kate_ella
    @kate_ella Год назад +1

    Entrepreneurship is incredibly hard. Success depends on the actions or steps you take to achieve it. Investing creates a safe haven for the future. With the right investment choice that has at least a 2% minimum risk and with the advice of an expert, profits and interest are 100% guaranteed.

    • @user-gb5jj2co8d
      @user-gb5jj2co8d Год назад

      @@kate_ella Is Lynn Erica Barnes on youtube? Please how do i reach her!

    • @kate_ella
      @kate_ella Год назад

      @@user-gb5jj2co8d No she's not!...

  • @nashirulhaqueshishir6343
    @nashirulhaqueshishir6343 Год назад

    acquaring knowledge about media marketing

  • @zacharysmith25
    @zacharysmith25 Год назад

    30:52 GaryVee starts preaching preaching 🙏🏾🙏🏾

  • @michaelstevens1210
    @michaelstevens1210 11 месяцев назад

    At the beginning when he says scale at the lowest cost does he mean? Does he mean use the cheaper ad words to scale with?

  • @bismillahkran
    @bismillahkran 3 месяца назад

    very good video its very informative

  • @BBMadalinBB
    @BBMadalinBB Год назад

    Thank you for putting this up. Loved it. ❤

  • @PeterFitzgerald-pk3fy
    @PeterFitzgerald-pk3fy Год назад

    No water, fast! Way to go.

  • @lyndonreyes1969
    @lyndonreyes1969 11 месяцев назад

    Golden nuggets!

  • @360PhotoBoothExpert
    @360PhotoBoothExpert Год назад +1

    Great Advice! Thank you 🙏

  • @tanmoygoswami9995
    @tanmoygoswami9995 4 месяца назад

    Great video

  • @ShubhamKumar-ls9cz
    @ShubhamKumar-ls9cz Год назад

    I look at your videos & I've been following you since long.... I really love your content.... One thing that will improve is please do some vocal processing before posting this kind of video, because for long videos like this, it should sound shooting to ears... Love you Gary ❤

  • @StaciaKennedy
    @StaciaKennedy Год назад

    love learning from these talks

  • @LaynoProd
    @LaynoProd Год назад

    gems! 🙏🏽💎 loving this channel thank you

  • @evaguo1
    @evaguo1 Год назад

    Thanks Gary! If you're going to NFC, hope to see you!

  • @maxim8967
    @maxim8967 Год назад

    The number of ads on this one is immaculate

  • @jenifabegum9012
    @jenifabegum9012 Год назад

    Your video is inspiring…thanx for your advices

  • @shoppingislifeuk
    @shoppingislifeuk 11 месяцев назад

    Amazing

  • @nashirulhaqueshishir8634
    @nashirulhaqueshishir8634 Год назад

    it's great that you're nice
    person

  • @Bill0102
    @Bill0102 6 месяцев назад

    I'm mesmerized by this. I read a book with similar content, and I was truly mesmerized. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

  • @HarryHarrison-fx1ko
    @HarryHarrison-fx1ko 7 месяцев назад

    Nice thank you

  • @wolfganggehrer
    @wolfganggehrer Год назад

    Sensationelle Energie … ich liebe das 👍😊

  • @katiemiller9082
    @katiemiller9082 Год назад

    Wow, on point as always!

  • @EdithaBuff
    @EdithaBuff Год назад +1

    Is it worth ordering paid advertising on social networks? Are there any other effective free promotion methods?

    • @askdanmidia
      @askdanmidia 9 месяцев назад

      If you are new to social media marketing I always advice even my clients atleast sell your service or product to 10 clients organically after go for facebook ads.
      This will helps in building you a strong foundation for your brand and also expect 5x ROI from your campaign investment

  • @BeauColling
    @BeauColling Год назад

    SMM is posting? What exactly is included in the work of an SMM manager?

  • @matthewhooks5548
    @matthewhooks5548 Год назад

    Do you guys have any advise for trying to build a luxury brand? Should it still not be taken seriously and be playful or is there a level of “class” to maintain in marketing based on the brand?

  • @FelicityDavies-tv4nm
    @FelicityDavies-tv4nm Год назад

    Why is it necessary to constantly monitor the latest innovations, news, technologies, the latest changes in advertising?

  • @MatildaMorgan-hr4xe
    @MatildaMorgan-hr4xe Год назад +1

    What role does an SMM specialist play in a team? What are his required professional skills?

    • @askdanmidia
      @askdanmidia 9 месяцев назад

      He should expert in structing the content strategey that resonating with people mind and nurture them to buy your product or service without thinking

  • @marcopolomarketing
    @marcopolomarketing 11 месяцев назад

    Marketing for StartUp cool!

  • @TrippedOverYou
    @TrippedOverYou Год назад

    I love your advice! ❤ we just got started as content creators. I can honestly say weve got more veiws than we expected. But nowhere near enough yet. But it will come with time and your advice! Thanks for being awesome ❤😊

  • @asifsir2725
    @asifsir2725 Месяц назад

    thank for the video. i revise mc work for you dear

  • @msinbalony
    @msinbalony 11 месяцев назад

    I only today discovered this channel, although I know Gary for at least 3 years... can someone tell me what's the difference between this channel and the main channel?

  • @verticalmomentumresiliencypod
    @verticalmomentumresiliencypod Год назад +1

    This is awesome 👏