I'm nowhere near getting sponsors on my channel but I find these videos very interesting and is good inspiration, motivates me to aim for that goal. Keep the great podcasts coming!
Like Willow in comments mentioned, I think an episode about outsourcing would be extremely helpful and insightful. Not just editors but also managers, accountants, etc.
Sharing one tidbit of mine: recently a big software company reached out to me to collaborate on some reels. I hadn’t worked with a company that size so definitely the impostor syndrome started creeping in, especially when they asked for my quote. I set in my mind a price and then compiled a bunch of my stats in sort of a bullet pointed email version of a media kit explaining my *value* to them and asking what their budget for the project was. They gave me a number slightly below what I was expecting which I said I’d accept because I wanted to form an ongoing relationship with them. When we were brainstorming contents for the 2 reels I was supposed to deliver, I sent them 6 options for them to choose from. They liked them all so much they were having a rough time cutting down to two, so they ended up increasing the project budget to allow for a third reel AND also increased my overall per rate reel. Sharing this anedocte just to illustrate two things: (1 ) - they always have more budget than they claim to have, as long as… (2) - you highlight the value you’re providing to them. Your creativity, your audience engagement, results from past collaborations… all in all at the end of that story I ended up making 50% than what I originally intended to charge
I am looking forward to the NFT episode! Heard so much about them being terrible but was confused as to why. I asked in discord and got a “if you do this everyone will hate you” response. I feel like a kid that asked for a cookie and mom backhanded me across the cheek. Once I know I can also educate others.
I really enjoyed hearing this conversation. exploitation in pay is already bad, but in freelance design it's brutal convincing others of your worth. thanks for sharing!
So happy to hear these things talked about and there is SO much value here! Al mentioned using an editor, I would love an episode about editing and outsourcing, where to start and what to expect. Just something to consider... thank you both for your insights!
I am very glad you are making this! Yes people are afraid to ask for what they are worth! Yes artists consistently lowballing them selves does make it harder for the rest of us to charge a reasonable price. But I think part of artists lowballing themselves is inconsistency incoming up with prices. Some people price their stuff too high. Some people price their stuff too low. Either way I think most of them are pulling a number out of thin air!
I'm just getting started as a youtuber (no videos up yet!). I've been wondering, once you're monetised do you monetise sponsored videos? Or do you have to leave those unmonetised ?
yep always follow your gut when it comes stuff like this, if something feels wrong, it probably is I know what my skills are worth, artwise im worth a lot more and have rates for what i create that show what a person will get, video stuff is not worth as much. I honestly dont know if I would even agree to have video sponsor because I don't know how that would work taxwise since a lot of the usual sponsors are in North America, and I'm' in the UK. I wouldnt turn a sponsor down of course, just not sure about the technicalities of it
You should always charge by every 1,000 views you get, and not by total views, or per video as your 1,000 views is where your real value is. Advertisement is a big business in and of itself. It's all determined by the rate of return. Typically a company can expect a return on their Investments equaling 1 out of 100. Meaning if their product is shown to 100 people, then likely at least one person out of that group of 100 will actually buy their product. But companies don't formulate their return rates based on 100 showings, they base them on 1,000 showings For example, If your video gets 10,000 views in whatever time frame you and the sponsor agree on, then that sponsor should make at least 100 sales on their product. So if their product costs $2,000, and they sell 10 of those products for every 1,000 views, then they're making $20,000 per 1,000 views, or $200,000 off your entire video. Which means you can charge A Lot for your 1,000 views. The term specifically is CPM, which stands for Cost Per One Thousand, "M" being the Symbol for 1,000 to simplify the acronym. In this case, a company's CPM is the amount of money they pay you to sponsor their product on your video. So to know exactly how much you should charge per 1,000 views, just know how much their product is selling for. Typically, you just charge them whatever their product costs for every 1,000 views, because they'll easily make 10 times that amount. So If their product is $2,000, then charge them $2,000 CPM, because they'll make $20,000, which is loads of profit for both you and your sponsor.
I don't really get the fear around NFTs. I mean there are tons of scams, like in everything, but there are definitely ways to sell your traditional art on NTF platforms safely. And newer blockchain like Solana aren't as heavy on the environment. But I also am a writer and publishing physical books is technically hard on the environment so maybe I'm biased?
I... I feel bad pointing this out but if you really wanted $25 per 1000 views you would do 0.025 x views. Although someone mentioned in another comment you are likely worth more than $25 per 1000 views since these companies have so much to spend on advertisement and advertisement is a very important tool!.... sorry it's the biologist brain making me fixate on the math But seriously I found this video very interesting and helpful even as someone doing this mainly as a hobby. You two are very fun to listen to!
oof thank you for pointing out our math mistake lmao, but unfortunately $25-30 per 1k views is the industry standard and it's very hard to successfully negotiate a higher rate than that unless you have proven to convert super well for the individual sponsor! - k
I just reached 10k on my art Instagram !! Struggling to find sponsorships so this is helpful ! I tried those influencer marketing platforms like aspire but have had no luck
I'm nowhere near getting sponsors on my channel but I find these videos very interesting and is good inspiration, motivates me to aim for that goal.
Keep the great podcasts coming!
This was very helpful for me even though I haven't even started my channel, I want to gain as much information about having a channel before I start.
Like Willow in comments mentioned, I think an episode about outsourcing would be extremely helpful and insightful. Not just editors but also managers, accountants, etc.
Sharing one tidbit of mine: recently a big software company reached out to me to collaborate on some reels. I hadn’t worked with a company that size so definitely the impostor syndrome started creeping in, especially when they asked for my quote. I set in my mind a price and then compiled a bunch of my stats in sort of a bullet pointed email version of a media kit explaining my *value* to them and asking what their budget for the project was. They gave me a number slightly below what I was expecting which I said I’d accept because I wanted to form an ongoing relationship with them. When we were brainstorming contents for the 2 reels I was supposed to deliver, I sent them 6 options for them to choose from. They liked them all so much they were having a rough time cutting down to two, so they ended up increasing the project budget to allow for a third reel AND also increased my overall per rate reel. Sharing this anedocte just to illustrate two things: (1 ) - they always have more budget than they claim to have, as long as… (2) - you highlight the value you’re providing to them. Your creativity, your audience engagement, results from past collaborations… all in all at the end of that story I ended up making 50% than what I originally intended to charge
I am looking forward to the NFT episode! Heard so much about them being terrible but was confused as to why. I asked in discord and got a “if you do this everyone will hate you” response. I feel like a kid that asked for a cookie and mom backhanded me across the cheek. Once I know I can also educate others.
I really enjoyed hearing this conversation. exploitation in pay is already bad, but in freelance design it's brutal convincing others of your worth. thanks for sharing!
A lot of great practical info in this video! If only every RUclips video was this insightful 😁
So happy to hear these things talked about and there is SO much value here! Al mentioned using an editor, I would love an episode about editing and outsourcing, where to start and what to expect. Just something to consider... thank you both for your insights!
I am very glad you are making this! Yes people are afraid to ask for what they are worth! Yes artists consistently lowballing them selves does make it harder for the rest of us to charge a reasonable price. But I think part of artists lowballing themselves is inconsistency incoming up with prices. Some people price their stuff too high. Some people price their stuff too low. Either way I think most of them are pulling a number out of thin air!
thank you for this video! i am a clay artist based mostly on instagram. my question is, how do you find brands to work with as an artist?
This is a very deep and treasure trove advice for sponsorship.
I'm just getting started as a youtuber (no videos up yet!). I've been wondering, once you're monetised do you monetise sponsored videos? Or do you have to leave those unmonetised ?
Thank you so much for making this content!!
yep always follow your gut when it comes stuff like this, if something feels wrong, it probably is
I know what my skills are worth, artwise im worth a lot more and have rates for what i create that show what a person will get, video stuff is not worth as much. I honestly dont know if I would even agree to have video sponsor because I don't know how that would work taxwise since a lot of the usual sponsors are in North America, and I'm' in the UK. I wouldnt turn a sponsor down of course, just not sure about the technicalities of it
You should always charge by every 1,000 views you get, and not by total views, or per video as your 1,000 views is where your real value is.
Advertisement is a big business in and of itself. It's all determined by the rate of return. Typically a company can expect a return on their Investments equaling 1 out of 100. Meaning if their product is shown to 100 people, then likely at least one person out of that group of 100 will actually buy their product.
But companies don't formulate their return rates based on 100 showings, they base them on 1,000 showings
For example, If your video gets 10,000 views in whatever time frame you and the sponsor agree on, then that sponsor should make at least 100 sales on their product.
So if their product costs $2,000, and they sell 10 of those products for every 1,000 views, then they're making $20,000 per 1,000 views, or $200,000 off your entire video.
Which means you can charge A Lot for your 1,000 views.
The term specifically is CPM, which stands for Cost Per One Thousand, "M" being the Symbol for 1,000 to simplify the acronym.
In this case, a company's CPM is the amount of money they pay you to sponsor their product on your video.
So to know exactly how much you should charge per 1,000 views, just know how much their product is selling for. Typically, you just charge them whatever their product costs for every 1,000 views, because they'll easily make 10 times that amount.
So If their product is $2,000, then charge them $2,000 CPM, because they'll make $20,000, which is loads of profit for both you and your sponsor.
I don't really get the fear around NFTs. I mean there are tons of scams, like in everything, but there are definitely ways to sell your traditional art on NTF platforms safely. And newer blockchain like Solana aren't as heavy on the environment. But I also am a writer and publishing physical books is technically hard on the environment so maybe I'm biased?
I... I feel bad pointing this out but if you really wanted $25 per 1000 views you would do 0.025 x views. Although someone mentioned in another comment you are likely worth more than $25 per 1000 views since these companies have so much to spend on advertisement and advertisement is a very important tool!.... sorry it's the biologist brain making me fixate on the math
But seriously I found this video very interesting and helpful even as someone doing this mainly as a hobby. You two are very fun to listen to!
oof thank you for pointing out our math mistake lmao, but unfortunately $25-30 per 1k views is the industry standard and it's very hard to successfully negotiate a higher rate than that unless you have proven to convert super well for the individual sponsor! - k
I just reached 10k on my art Instagram !! Struggling to find sponsorships so this is helpful ! I tried those influencer marketing platforms like aspire but have had no luck