Thanks for this authentic video again, Casey. If you don’t mind, I would love to know where you learn the basics from ?..because many of these gurus are charging crazy amounts of money to be in their course
Thanks! And please don’t pay for a course. Most of them have terrible suggestions, many of which go against Amazon TOS. You can find most info on Reddit or YT for free. If you’re struggling to get approved, I may make a video on this soon, but high level: - Only Submit Three Videos! No more! - Make them horizontal orientation - Make the videos 2-3 min long - For these first few videos, make sure you are seen in the video with the product (you can later go faceless but shouldn’t before getting approved). -Explain why the product is useful or how you use it. -Do not mention any prohibited keywords such as discussing specific pricing, anything that can be construed as medical or health related, do not show any Amazon logos or barcodes in background. - Film indoors and don’t show identifiable info (address, street sign outside of window, car license plate) -Use a tripod and possibly a microphone. Avoid loud or shaky videos.
Great video Casey, thanks for sharing! Would love to know which products and video formats are working best for you, and if you have any tips on what to cover in the videos beyond pros and cons? I know you touched on this a little in one of the earlier videos but would love to get an update now you have so many more vids.
I’ll definitely touch on this more in some upcoming videos I’ll be creating on tips and tricks that I’ve used or seen others do well (great suggestion), but I tend to focus on traditional wide format videos designed for desktop (you can actually see your purchase breakdown by device in the last column of your Amazon report). I then focus on a great thumbnail. I love graphic design but tend to stick with high quality and clearly illustrative photos (minimal graphic overlays/text as it’s somewhat overdone and can feel less authentic imo). For video content, I do change my talking points based on a quick scan of competing videos (if most videos are short in length and generally covering products from a high level, I’ll create them with a very specific question or feature in mind). If there are no competitors I might do a more broad review. Generally these videos are never less than 1:30 and never longer than 2:45. This isn’t a rule, just what seems to work for my largely single take videos. I’m experimenting with some more edited/produced videos but they almost never seem worth the time. My best videos are simple, showcase use of product, and explain how I personally use it. But for more complicated content I will do longer videos to help future proof them against competition. How many videos are you at?
@@CaseyBotticello this is really helpful, thank you so much for the detailed reply. I have only done my first 3 videos (but got approved yay) - I was inspired after watching your video reports to give it a proper go. I’m going to dedicate a couple of days to batch producing this week. I hadn’t thought to research the other existing videos, thank you for the tip (seems obvious now you mention it ha). Good to know about the thumbnails too, I also didn’t put much thought into the importance of those. I make cooking videos and was thinking about trying a volume strategy/uploading a bunch of B roll clips from my existing content where appliances or utensils feature. I figure seeing as we can upload multiple videos for each product why not upload a lot (?). I was curious to know the lifespan of the videos / whether they get buried by newer videos or if Amazon displays the highest converting videos first. Now you are purchasing products to review, are you specifically looking for products with low video competition?
@@glowdiaries___ As for uploading multiple videos of the same tagged product, I generally try to avoid this, unless the videos are addressing different topics entirely. And just maker sure you're not reusing footage. Amazon may at some point view this as spam. Product listing lifespan varies. If there are no competing videos it may perform similarly over time. With more competitive video carousels, Amazon seems to use an algorithm to test showing new videos as they are added but tend to feature the top performers long term. Now that I'm buying products, low competition is definitely a factor, but this would be more of a short term strategy. I'm looking for products that are either expensive enough or hard enough for others to review, that I have some specific knowledge of. Or at least that's the plan!
Thanks for this authentic video again, Casey. If you don’t mind, I would love to know where you learn the basics from ?..because many of these gurus are charging crazy amounts of money to be in their course
Thanks! And please don’t pay for a course. Most of them have terrible suggestions, many of which go against Amazon TOS.
You can find most info on Reddit or YT for free.
If you’re struggling to get approved, I may make a video on this soon, but high level:
- Only Submit Three Videos! No more!
- Make them horizontal orientation
- Make the videos 2-3 min long
- For these first few videos, make sure you are seen in the video with the product (you can later go faceless but shouldn’t before getting approved).
-Explain why the product is useful or how you use it.
-Do not mention any prohibited keywords such as discussing specific pricing, anything that can be construed as medical or health related, do not show any Amazon logos or barcodes in background.
- Film indoors and don’t show identifiable info (address, street sign outside of window, car license plate)
-Use a tripod and possibly a microphone. Avoid loud or shaky videos.
Awesome video as always, you always tackle things in a different way, thank you Casey ♥
Waiting for July earning report
Thanks! I appreciate the feedback!
Great video Casey, thanks for sharing! Would love to know which products and video formats are working best for you, and if you have any tips on what to cover in the videos beyond pros and cons? I know you touched on this a little in one of the earlier videos but would love to get an update now you have so many more vids.
I’ll definitely touch on this more in some upcoming videos I’ll be creating on tips and tricks that I’ve used or seen others do well (great suggestion), but I tend to focus on traditional wide format videos designed for desktop (you can actually see your purchase breakdown by device in the last column of your Amazon report). I then focus on a great thumbnail. I love graphic design but tend to stick with high quality and clearly illustrative photos (minimal graphic overlays/text as it’s somewhat overdone and can feel less authentic imo). For video content, I do change my talking points based on a quick scan of competing videos (if most videos are short in length and generally covering products from a high level, I’ll create them with a very specific question or feature in mind). If there are no competitors I might do a more broad review. Generally these videos are never less than 1:30 and never longer than 2:45. This isn’t a rule, just what seems to work for my largely single take videos. I’m experimenting with some more edited/produced videos but they almost never seem worth the time. My best videos are simple, showcase use of product, and explain how I personally use it. But for more complicated content I will do longer videos to help future proof them against competition. How many videos are you at?
@@CaseyBotticello this is really helpful, thank you so much for the detailed reply. I have only done my first 3 videos (but got approved yay) - I was inspired after watching your video reports to give it a proper go. I’m going to dedicate a couple of days to batch producing this week. I hadn’t thought to research the other existing videos, thank you for the tip (seems obvious now you mention it ha). Good to know about the thumbnails too, I also didn’t put much thought into the importance of those. I make cooking videos and was thinking about trying a volume strategy/uploading a bunch of B roll clips from my existing content where appliances or utensils feature. I figure seeing as we can upload multiple videos for each product why not upload a lot (?). I was curious to know the lifespan of the videos / whether they get buried by newer videos or if Amazon displays the highest converting videos first. Now you are purchasing products to review, are you specifically looking for products with low video competition?
@@glowdiaries___ As for uploading multiple videos of the same tagged product, I generally try to avoid this, unless the videos are addressing different topics entirely. And just maker sure you're not reusing footage. Amazon may at some point view this as spam. Product listing lifespan varies. If there are no competing videos it may perform similarly over time. With more competitive video carousels, Amazon seems to use an algorithm to test showing new videos as they are added but tend to feature the top performers long term. Now that I'm buying products, low competition is definitely a factor, but this would be more of a short term strategy. I'm looking for products that are either expensive enough or hard enough for others to review, that I have some specific knowledge of. Or at least that's the plan!
Where’s August and September? Was really enjoying this. Got accepted mid September 80 videos up and am already earning. Not a lot but it’s promising.