How Amazon Uses Explosive-Resistant Devices To Transfer Data To AWS
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- Опубликовано: 17 июл 2019
- Demand for cloud computing from providers like Amazon Web Services continues to rise from both companies and consumers that rely on remote storage and computing power accessible from anywhere. While other tech giants Google, Microsoft, and IBM are vying to be the go-to providers, Amazon remains the undisputed leader in cloud computing.
Amazon Web Services is behind much of the technology we use every day, from streaming your favorite shows on Netflix to calling a car from Lyft. AWS has been one of Amazon’s most profitable business endeavors as companies abandon their own data centers for Amazon Web Services. Amazon said it has more 4,000 government contracts as well.
But moving data from local servers to the AWS cloud servers can be a challenge. Amazondeveloped physical and rugged products called the Snowball and the Snowmobile to help companies transfer data to the cloud. CNBC got a rare inside look at how Amazon Web Services transfers a large amount of data to the cloud.
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How Amazon Uses Explosive-Resistant Devices To Transfer Data To AWS
The next Fast and Furious will be Vin Diesel and his crew stealing an AWS snowmobile. Worth billions!
Then they'll stick some NAWWWS onto the AWS Snowmobile and the show will really start!
@One Man Journey Thankfully, they have NOS
@One Man Journey double encryption is no more secure than a key double the size
You mean trillions
A massive USB thumb drive on wheels..
If you drive that truck, are you a Data Transfer Specialist?
I'd say so lol
More like Data Transfer Driver Specialist
Damn hilarious 😂. Absolutely Yes! Special driving conditions apply while in transfer motion. This Data is more valuable than money 💰.
More like Data truck driver transfer specialist.
Haha lol
*This really shows how valuable data really is. They literally made a bomb proof case for it.*
And everyone give it away for free
It is now the most valuable commodity.
We are in the information age,arent we.?
ur money, health ,citizenship ,drive license ,degrees,..... are all depend on DATA.
Lies again? Mobile Data Transfer Data
When people say Data is the new oil they arent kidding huh.
ahhaah
that's why mark Zuckerberg is the one of the richest man in earth .. .he sells your data.
Anonymous we must have it
And he who can compute, manipulate, analyze or secure the data will always have a job. This is the future my friends.
@@TMartins379 It already is the future.
Just for organizing the data, ppl get paid hella.
How did Amazon get into web services? Simple: Amazon itself needed *MASSIVE* amounts of computing power to keep up with its own sales, warehousing and shipping operations. As such, Amazon bought so much hardware that they discovered all that computer hardware could be used for web services, and AWS was an outgrowth of using all that hardware to make more money.
Pivot, the best idea in business.
AFAIR Amazon always needed a lot of computing power around Christmas.
The rest of the year the servers were just idling.
This is how they got the cloud idea.
Clever.
I wish I would have worked for such a company, not at boring S*e*e*s (not always boring, but in grand total, sadly).
Such practices were very common back in the era of mainframes as many mid-sized, and even many smaller, businesses needed the vast resources, ability to handle large datasets, and high uptime reliability that only mainframes offered but most were not so large that they could fully justify the operating and ownership costs of a mainframe for just their own business needs. So time sharing and remote terminal access became a thing were the business that owned the mainframe could rent or lease their unused capacity to smaller customers thus bringing down the ownership and operating costs for all and making mainframe class resources available to customers that otherwise could not have afforded such had they had to bear all the costs by themselves. Many of the most successful business ideas are more about finding true win-win solutions that fill a vital niche as opposed to opportunistically predatory practices. Win-win solutions tend to create happy long term customers for years to come, which is hard to beat.
@@ethanpoole3443 excellent analysis.. Amazon is one of the most innovative company of our time. They revolutionize everything they get into.
@@ethanpoole3443 Yes, it's called timesharing. Cloud is back to the future.
Meanwhile in the year 2077: "Hey, hand over that *exabyte stick* "
Pointman for real, 2077 people will think we’re caveman lol
Customer: I have 4 in my pocket. For redundancy.
Send it over the xifi
50 years ago megabytes were considered amazing
@@maniijuan or be caveman because computers were extinguished back in 2040
10~20 years from now we will be laughing at the size of this thing.
I think in 20 years having an exobyte usb stick will be common you can already get 1 terabyte ones( hella expensive tho)
@@NathansWargames i dont think usb sticks will be common in 2020 considering cloud storage and phone storage , almost nobody has 1tb usb drives let alone 256gb ones so I dont think anyone will have ones with 1 million times that
@@yahyafihel1786 I don't even have one usb stick
@@yahyafihel1786 I guess that's kinda true
@@NathansWargames you can get 1 terabyte SD cards now they literally released months ago
This was just a 13 minute ad for AWS.
You're watching CNBC. What did you think you would get?
AWS swooped the market before anybody else even actually saw the transition to cloud computing. Impressive achievement.
There's an old saying: "Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway."
This was true when it was first said in the 1980s, and it's still true today.
wooow...deep.
if it would be filled with tapes it would take weeks to copy
@@Teluric2 read and write speeds on modern tape storage aren't that bad so long as you're only transferring data in one way (so you can spin the tape on one way continuously)
Aera 51 is tranfering all their alien data onto Snowballs before September 20th
Great comment 👍
I love it 😍
DH Yukon
Naw...
Just stocking a few more crates of projectiles, bullets...etc.
It appears people have signed up for participating in a mass suicide.
@@ZEPRATGERNODT Area 51 is the redemption arc, so don't expect any deaths
What's up on 20th September? Asking for a friend...
@@PainfulRenegade a bunch of morons think they'll be able to storm a military base. They expect to get in (which is crazy enough already) but also to get out with loot (which, at this point, is somewhere between "the last jedi" and "donald trump" on the insanity scale). It's gonna be fun to watch, from an other continent. I'll be handing the Darwin Awards afterwards...
Think about the process of moving away from Amazon once they are hosting exabytes of customer's data. They will effectively have lock in.
And this my friend is called 4D chess
@Kernels Practically speaking if you need a tractor trailer to put the data in the bag, you'll need something bigger to get it back out ten years later, even accounting for tech advancements. And what if Amazon makes it impractical to move that data to a competitor? Pricing it just less than the legal fees for a lawsuit.
@AmazingPiggy Until they hike rates... trust me, don't hold your tongue
Allan Peda AWS offers to import and export data same way.
Amazon is not a 5 year old child. They are a professional services company. If they started preventing companies from repatriating their data then AWS would quickly lose customers to Azure.
If you want your data back Amazon will likely do it in the same way they transferred it in. You'd just pay the same transfer fees.
The power of books. Amazon went from shipping off information in little paper rectangles to hoarding even more information with tech. It's amazing and terrifying. I understand why so much is outsourced, but the amount of power Amazon has over the government and other businesses including its competitors is staggering.
Not really, just copy it and make it open source and decentralize Amazon. They'll be done. Not one single innovation came out of Amazon. They are very easy to break.
@@aceyage this doesn’t make sense to me. We’re talking about physical infrastructure here. I’m not sure what you mean by open sourcing it.
@@aceyage you can't get the infrastructure that Amazon built, whether it be cloud, or logistics. And Amazon is the most innovative company atleast fortune 500 out there, who knows what to do with their pile of cash, and have a concrete vision.
Does Snowmobile weigh more when it’s full of data?
In theory it should actually weigh less. Because when it's full it means it used energy, weather that's battery/gas of the snowmobile. Idk I might be wrong.
Interesting question tho lol
Depends on when it was empty was it filled with 1s or 0s.
Amazon cloud offers a product for computing that. One of their 200 gazillion they rolled out this year.
Good question
That's Truck load of data... Literally
The only good use for literally
One day it will be automated self driving tractor trailer trucks transporting "snowballs" to the Amazon server facilities.
I would normally comment that Manik's a comedian, but in this case, he's dead on.
I can see it now in the future, they will show a pic of a handheld device and say ‘in 2019 this used to be the size of a truck’ 😅
Indeed. Back when I was in high school, the largest HDD money could buy was a 70 MB unit. MP3 didn't exist yet, neither did digital cameras. I had no idea what you'd ever need so much storage for. I'm sure in 20 years I'll need an exabyte of storage just to download the latest Windows update. This is sort of depressing...
@@TheNefastor I remember six PCs in the finance department shared a 40 megabyte hard drive, using custom expansion cards and inch-think cables to connect to it, because it cost more than a car.
RAMAC took up a whole room for 5MB! www.backblaze.com/blog/history-hard-drives/
@@TheNefastor I reckon the world will move away from physical storage and hardware and totally start relying on cloud computing..even more depressing tbh as it would be so easy to control.
@@awesomeplaylists4230 by "the world" you probably mean regular poor people. For one thing, the cloud itself requires physical storage. And then there's all the illegal files out there which almost no one will be dumb enough to entrust to a corporation. And then there are all the professionals for whom internet access to data will never match the performance of local storage, like people working in photo and video. And then there's all the people who've seen (with Cambridge Analytica et al) how untrustworthy the internet is. I'm willing to bet that it's a bubble : eventually, it will find its ideal use cases, and will become quite a profitable niche, but just because of trust issues it is a doomed concept for general use.
imagine working at a small data center and you see a AWS snowball get delivered...
lmao..start preparing your resume right then :D
_There is no cloud, _*_it's someone else's computer_*
Keybraker well duh 🙄
Keybraker wait am I being r/wooshed,?!?!,?
And there are no clouds in the sky; it’s just water.
finally, somebody has the intelligence to see this.
@@TheAmoscokkie It's actually pretty common knowledge, if not a bit reductionist.
My company : how much can we store on your severs ?
AWS: Yes.
shut up copy cat.
Tiger Jakt okay dad !
But it will cost you way more than it should and it will cost you a fortune if you ever want to download it. There is a reason uploads are cheap and downloads are expensive.
This is like an episode from silicon valley where Gavin (hooli) designed a box.
Nitesh Shet hooli 😉
I was thinking the same thing! Lol
By next Spring, the world’s data capacity will be reached. We’ll experience data shortages, data rationing, data black markets. One person’s compression will save the world...
@@Bornheimarne right , i got confused with alternate realities.
😂, I'm waiting for the return of that show. Beautiful 😘❤
“... and we’re going go need a bigger box.”
*introducing, the box 3 galvin belson signature edition!*
Bezos: "Welcome to Amazon Sky Net.... i mean Web Services"
Businesses: " What?"
Bezos: "What?"
Amazon can literally install spyware in these snowballs and never tell the military about it. That's how Skynet will defeat us.
@Dach ..... Small correction: Amazon has always been a technology company, AWS grew as an extension of their own data centers used to run the logistics side of their book selling and eventually their product distribution business. Bezos himself is a computer science and electrical engineering graduate.
😂😂
Joined with Neuralink
@@ElmerGLue Amazon's dominance of cloud computing forces everyone else to offer compatible programming interfaces. For example other storage providers implement Amazon's S3 API so in theory you could move your data off Amazon without having to rewrite your storage code... but I doubt Amazon would let you plug a rack of Google storage boxes into its data center to get your data off AWS. "You can check in anytime you want, but you can never leave. Welcome to the Hotel Amazonia."
The next Fast & Furious: Rob AWS containers.
My company switched from in house database to AWS this past spring and it runs so much better than our old system we have very few complaints if any...
Evan honestly if anyone amazon should rule the world they have proven to be not evil
@@turkishsmurf so far, yup. they are miracle workers, really
Croc Dundee voice “That’s not a thumb drive... this is a thumb drive.”
"Minus 20..."
Russia: Am I a joke to you?
-20 F is -28 C.
they were flexing the 50tbs on the snowball then discretely mention microsofts petabyte box
Once aws starts losing money amazon goes down with it
Just checked, the Data Box (shown in video) actually holds 100TB and snowballs hold 80TB
Azure does have the Data Box Heavy that's actually 1PB, but it's as big as a mini fridge
18 wheeler driver 1: I towed a 20 tons load yesterday.
18 wheeler driver 2: What an amateur! I towed an exabyte load last week.
Then the truck will be automated
"Hey can you just send a truck" and " so we built one"
Bad-ass dialogue 😎
This video fails to mention Netflix Open Connect. Yeah, they use a LOT of AWS resources, but thats almost entirely for metadata, distribution, things like that. The actual streams usually come from Netflix controlled hardware much closer to the end user, often in the facilities of the ISP configured as a BGP neighbor
@@ronaldweasley6175 still useful information. I didn't know that.
Sean Hogan That’s actually pretty interesting. Amazon has always marketed Netflix as a prime customer even through they aren’t really.
found the network admin
🤓 The video is about Amazon. Why would they mention Netflix?...
Mobile app developer here. Developing an app right now called PLUG©.
I currently use AWS and light sail both amazon owned.
I use these services to mitigate data from IOS and android app to my server in Montreal.
Good and fast services I cannot complain.
Let me just say I’m using about 9 or 7 different services through amazon, be it email providing for sending and receiving, servers, mail servers, certificates for websites etc and I’m currently only paying 24.97$CAD a month
"really really extreme colds like -20" laughs in Canadian
Quinn Wilson hehe average Montreal winter day.
How do you laugh in Canadian....?
-20 Fahrenheit is -28 Celsius. It's pretty cold.
Welp.... Time to get those AWS certifications.
Lol my thought exactly cloud Is the future
Aws Solutions Architect associate can get you into 130k salary
Ooh... hat dowg
We'll have less compute power on our devices and cloud adds the rest.
Same here doing marketing in Seattle (where amazons headquarters are) I’ll probably end up working for AWS
only truck that goes empty and comes back full, without changing a even a 1 gram of its weight.
Underestimated comment 🔥
Fuel my friend.
I beta tested one of these snowballs back in my IT days! We were amazed that the 'label' was a Kindle. Never knew they made the snowmobile!
Bryan Welker are u still working in IT?
@@j.vosier6786 not currently
I support the idea of a diverse cloud network, unlike now where AWS is very dominant. So when I am looking into server I look into others besides Amazon, like Microsoft Azure. Because if AWS goes down in any way, large or small it will effect a lot of the internet.
Yet, I love what Amazon did with their snowball transfer devices.
Your data or application would hardly be NOT available on AWS or any other MAJOR cloud provider. You can choose to host your data or application in diverse geographical regions, which are totally isolated from each other for backup and availability purposes.
Amazon: Our smallest size snowball is 50Tb
Linus Tech Tips: Hold my Hard Drive
Lel
Netflix manages their own content delivery network (CDN) but uses AWS for hosting the portal to it all. Netflix even has servers at big ISP datacenters with copies of popular movies and shows so the ISP’s customers don’t have to actually retrieve it over the whole internet but only up until the ISP. Fascinating 🧐
You made those Amazon videos come fast and furious!! Great work CNBC.
That truck is like a big flash drive
So they are basically the same boxes from silicon valley... XD
same thing that came to mind lol
Amazon is an amazing company. If they decide to enter a sector, any business in their way needs to watch out 🤷♂️
Chris Invests - Personal Finance Videos Amazon is becoming too big, and I fear a monopoly is in the near future if someone (government) doesn’t do something about it soon...
this is why Amazon Stock is so hot, its hard for people to understand why Amazon is so valuable when they don't understand the thousands of businesses they have aside their E-commerce...
@Alexander Bailey monopoly ???? even govt is dependent in AWS including military . Facebook and Amazon are 2 most powerful companies in the world . They control the world .
Alexander Bailey big doesn't equal monopoly
His eyes shined when he mentioned about the drop test 😁.
What Amazon has still not mastered is database technology. Larry Ellison likes to remind everyone that Oracle still receives a multi-million dollar license order from Amazon every year.
Is that a bad thing?
but oracle is a dying company
杨宽 tell that to there sales
@@delavago5379 their sales? i only see massive layoffs + oracle missed cloud trends in early days
You can run Oracle workloads on AWS.
"They want to deliver vast amounts of information over the Internet. And again, the Internet is not something you just dump something on. *It's not a truck.* It's a series of tubes." - Genius tech visionary Ted Stevens, 2006
cnbc's videos are quality. i love it. thank you!
Great comment 👍
RUclips, CNBC, AWS, we are brilliant, noble and strong together.
CNBC comes through with great content! Keep it coming, I never miss a video!
I’m definitely gonna look into investing in amazon, or cloud companies this industry’s gonna keep on getting bigger and bigger.
Always there is a place for great innovations! Well done Amazon.
After 10 years this snowball will be the size of a memory card
The graphic where they show the difference between megabytes, gigabytes, terabytes.. only shows them being multiplied by 100, not 1000
Only cockroaches and snowballs will remain
Amit Cohen watch snowballs become the new gold in the future. Looking for that past technology
Only tiwari will survive, the rest will die
don't forget Nokia
@@shaizahmed I suppose it was tripathi
Nope. Sirf Tiwari bachega
When I think of war-proof boxes that can withstand extreme conditions, I think of snowball
Its bizarre that it’s still quicker too move some data by hand instead of doing it wirelessly
Its physics, transferring data over fiber and light will always trump the transfer of data over air wave frequencies. It's just a physical limitation.
William the butchers son productions how much you want to bet that that is what Amazon is working on next?
Look up asymptomatic complexity, us programmers deal with this stuff daily, given a large enough input, the computational cost can easily outweigh physical travel
I was surprised to learn not too long ago that overseas internet connections are actually under seas. We still move most of the data through cables laid across the ocean bottom, not satellites.
@@joesterling4299 wired connections always have been and always will be more powerful, faster, and more reliable than wireless ones.
I remember my TRS-80 and a cassette tape for storage.
Amazon took the expression "Truckloads of Data" seriously.
Informative👍 !! Good video
Cloud infrastructure blows my mind.
Had a few of these lager Snowballs in my office when we were migrating to AWS. They are super heavy! Felt like they were full of lead. Super cool though.
This reminds me of those Compaq CPU cases back in 2000's, but in two years from now a data box will fit in your pocket, we will be able to transfer hundreds of Terabytes of data in a matter of seconds.
Not that quick
@@o0ooo0 only time will tell
@@muskreality yeah, no. not nearly that quick.
Now two years have passed since your comment. Where are my pocket-sized 1PB SSD´s? ;-)
oh, it's a 13 minutes ad for Amazon Web Services
rip
It's really not, trust me. We (random youtubers) are not their customers. Everyone that might benefit from this service found out about it way before this video was made.
CNBC is Amazon's biggest fan
Great example of thinking inside the box!
It would be so awesome to get a job dealing with these things on the daily! Exciting!!!
This was really interesting and finally a decent, intelligent comment section on RUclips that could almost rival a Reddit thread! Well done CNBC 👍🏼
6:35 normally a cube has more than 4 corners.
WOW that is really COOL, You wouldn't think AWS does all those things until you watch this video! all that information it's hard to fathom! 🤯🤯🤯
A Must watch, now there's no surprise on how they can have the upper hand not only on there competitors but aswell there clients.
My god, it must be feel amazing to be Bezos, I would wake up 4-5am with a big smile in my face and go sleep with another big smile, this guy did it
That’s what I was thinking too
he wakes up next to a lizard, billions couldn't buy him game.
Bezos left his long time wife for a lot lizard.....I wouldn't want to be him....I feel sorry for his ass
I think it was another CNBC (though I could be wrong) video that explained that the reason that Amazon is able to offer products online for so cheap is because they are able to subsidize their business by AWS sales. Makes it impossible for other businesses to compete...
These CNBC videos are so awesome.
Those data transfer cables from the truck ar super amazing!
It made me happy to hear them break down the data sets into 1,000 increments, but include 1,024 on the presentation.. I understand that the standard changed back in 2001-ish saying that it was changed to 1,000, but as someone who was computing since pre-Y2K, c'mon, it's 1,024 still and you know it.. 1,000 increments is just robbery for datacaps and hard drive marketing
Damn! I was going to start a business just like this but with 3.5" floppy disks instead, a.k.a. sneaker net.
In the very early days of Amazon, they would load all the transactions onto floppy discs and take them over to the one computer they used to process them manually. It was called sneakernet.
This really explains why everybody has to make a deal with Amazon for streaming. Amazon can upload a whole streaming catalog into every major server around the world
That's one massive flash drive!
gavin belson signature box 3
Aws biggest advantage is customer support
Rishab R it’s the fact they make creating SAAS hosting accounts so easy
I get more calls from Microsoft tech support tbh
@@saltysoysauce954 lol
This video is pure gold!
Currently getting AWS certified tis is the for sure very to have as engineers in the space.
The cable management on these server racks make me uncomfortable
Asking the important questions, CNBC, “How could a cloud be a truck?”(11:15)
A+ reporting
Sa mga Pilipino dyan na IT o CS, eto ang trabaho na ifocus natin, cloud computing and quantum computing is the future of technology. Wag tayong papahuli
Amazing and mind-boggling!
Finally a storage device fit to be shipped via FedEx.
Cloud computer is super competitive and affortable. Meanwhile ISPs prices are ridiculous, i wont mint that these companies become ISPs
Heh, Google Fiber? ;)
Blame local governments that give local monopolies to ISPs.
They are two entirely different things. ISPs provide network access and have giant sprawling networks to maintain. Cloud computing's entire purpose is to consolidate the compute and storage infrastructure to gain economies of scale.
ISPs? 70/mo for 100mbps unlimited download? That's mb/sec, you don't have drives to fill if you downloaded all day. Are you confusing ISP for Server/Vps??
I'm guessing that like the UK your end supplier piggy backs on a national wire/fibre network. When you add up all of the pockets being filled low pricing is an impossibility. Welcome to capitalism Western style where we make it ever more complex and expensive with profits to boot. One telecom provider, with one ISP, sold and supplied under one company. Monopoly, I hear you cry. Efficiency, I cry back. We've been duped into high prices by corporate mergers and breaking up monopolies. A corporate entity can have many end brands but one cost base. Savings = Bonuses!
4:16
A correction is needed here
Kilo, Mega, Giga, Tera, etc. Are prepositions used in the metric system.
So Mega is 1000 times Giga. and Giga is 1000 times Mega.
The visualisation here shows that a megabyte is 1024 kilobytes. This is NOT true. Instead, the visualisations show exbibytes.
So either they should have used 1000, or they should have called it mebibytes/kebibytes, etc.
Got to hand it to CNBC, they've got great tech videos
"the Internet is not like a truck.."
AWS: "Hold my beer"
oh hey another amazon commercial.
lol
Huawei makes their commercials feel as if you're part of a movement, that going with Huawei is not just about the product but the betterment of all humanity! I'll take these 'commercials' over Hauwei brainwashing any day. Some of these 'commercials' also go into how screwed up Amazon is to it's employees how they're based on algorithms and those algorithms are designed where they're never doing enough, to where there's ALWAYS a target to meet. That is screwed up but that's the norm with these companies. Alibaba doesn't even let people into its centres similar to Amazons and people who have talked to Western media in China about their conditions have ended up as part of their 1 million + prisoners in re-education camps with forced labour and even more brainwashing where they're brainwashed into loving the Chinese president and the chinese communist party he's head of.
@@Glorious_Kim_Jong_Un hello fellow anti-50 cent warriors...I was wondering what will gonna happen to them that their Android license is gone...
Excellent video.. Great illustrationd and examples.. AWS is no wonder the leader.
as time passes and technology flourishes, preserving original data will become ever more important.
"The Box" -powered by Pied Piper
hahaha
AWS Truck driver associate Certificate is available to drive the truck
That's why Amazon is growing rapidly with Huge Income every year
In 40 years quantum data storage will be making this truck like how we look at the first computer
NOW THAT EVERYONE KNOWS WHAT IS INSIDE THE WHITE TRUCK...
IT'S NOT A SECRET ANYMORE
vinod basavaraj
They have the paint with other things as well as all white. Trust me, you wouldn’t notice if it passed you
What about the cooling systems underneath the trailer...
@@bookshelffury There's hundreds of thousands of trailers with cooling systems for various things like food. You won't notice this one.
@@evilbred974 how about the armed guards and escorts
vash42165 some are inside, in the passenger seat, driving a mile or so behind and ahead. Will never notice them
The fastest way to move data is UPS haha
It's O(1) speed instead of O(n)
How to lose data :D
@@Piggy991 you have it confused with USPS
When no one is looking the container slowly floats off.... True story.
Even as an electrical engineer, I'd say this was good reporting.