The Top 20 Swiss Watch Brands Based On Statistics - Watch Market 2024

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  • Опубликовано: 15 май 2024
  • In this video, we break down the Swiss watch retail report published by LuxeConsult & Morgan Stanley. In the video, we look at the top 20 brands in Swiss watchmaking based on sales as well as recap some other key findings from this year's report. Did any of the names on the list surprise you?
    For more details about the report, please follow Oliver Müller & LuxeConsult: the_ignoran...
    www.luxeconsult.ch/
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    Written Content: www.teddybaldassarre.com/blog
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    Top Articles On TeddyBaldassarre.com:
    50 Luxury Watch Brands You Should Know: teddybaldassarre.com/blogs/wa...
    10 Affordable Watch Brands And Their Best Watches: teddybaldassarre.com/blogs/wa...
    Best Watches Under $5,000 Complete Guide: teddybaldassarre.com/blogs/wa...
    Timestamps
    0:00 Intro & Organization
    1:12 Top 10 Brands
    7:30 Rounding Out The Top 20
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Комментарии • 452

  • @wills8946
    @wills8946 18 дней назад +86

    When I was 25 I got laid off from my first job and had to sell my collection to get by. That included my favorite piece, an Oris Big Crown. I worked whatever jobs I could find at the time, and by 29 I had paid off my student loans and debt. Then covid hit and set me back again.
    At 32 I started a new career in Sales and bought an Orient Bambino to celebrate. I needed a budget piece, and your channel helped me narrow the playing field. This year I turned 33 and my career has started to take off. After 8 years, I can proudly say that a new Oris entered my collection. It reminds me of the work I put in to get here, and the obstacles I had to overcome. For that reason it will always be one of my favorite brands.
    It’s cool to see the industry growth and a healthy enthusiast community. Watches can represent many things, mine tell a story and capture a moment in time. It’s been fun watching your channel grow over the years, and you deserve all the success you’ve earned!

    • @yosoypan77
      @yosoypan77 16 дней назад +3

      This give me hope, thank you bro.

    • @edldb3
      @edldb3 13 дней назад +1

      That’s dope, man. Keep grinding!

    • @pr0blem96
      @pr0blem96 11 дней назад +1

      proud Oris owner here! (divers 65, the green Mr. Porter one) from the bottom of my enthusiast heart, congratulations and I hope you keep up the good work & never have to sell any of your hard-earned watches ever again! 😊

    • @wills8946
      @wills8946 11 дней назад

      Thank you! The divers 65 is a great watch. The deep green on the Mr. Porter is class! No matter what happens next, my Artelier Skeleton is coming to the grave with me 😂
      Next milestone I’ll get one of their in house movements. Oris is a great independent brand, and I think they’re moving in a good direction.

    • @thecajunvacationer3064
      @thecajunvacationer3064 8 дней назад +1

      Great story. Keep chipping away brother, sometimes the grind is necessary, but it’s what makes it all worth it in the end

  • @AppalachianChaplin
    @AppalachianChaplin 19 дней назад +141

    Teddy, i want to say thank you for changing my life indirectly!
    I transitioned from being a manual machinist to a watchmaker after seeing some of your videos! I had no interest in timepieces before, and never even considered it a potential career. Little did i know, Mr. Teddy here would peak my curiousity, and make me seek out options in the field. Reached out on indeed to a couple places, and then one i didnt even apply to reached out to me, said they loved my work experience and leadership skills (i had worked my way to lead machinist at my shop), and offered to send me to watchmaking school and become a certified watchmaker! I now make more money than i ever wouldve machining, and i genuinely love my job! Theres not a single day i struggle to want to be there.
    So, thank you Teddy, for inserting a new line of thinking into my brain, that led to a beautiful change in my life. Youre awesome, buddy!

    • @TeddyBaldassarre
      @TeddyBaldassarre  19 дней назад +36

      What an incredible story! I am honored to know you watch the channel. Keep at it and enjoy the weekend, my friend!

    • @AppalachianChaplin
      @AppalachianChaplin 18 дней назад +4

      @@TeddyBaldassarre you as well, sir!

    • @Bhanuandrehana
      @Bhanuandrehana 18 дней назад +2

      Oh wow, I love your story sir!!! I have picked serious interest in watches thanks to TEDDY, just started my watch collecting journey with my first Seiko 5. I know it’s not a big deal but to me it is and I love that watch… Thank you for making videos and sharing all the knowledge Teddy, what you do is incredible. People these days atleast most say watches have no use these days with mobile phones in hand, but I love watches all thanks to you❤…

    • @lexusenthusiast6414
      @lexusenthusiast6414 18 дней назад +2

      Congrats man you're living the dream :)

    • @AppalachianChaplin
      @AppalachianChaplin 18 дней назад +1

      @lexusenthusiast6414 thank you! I don't take it lightly or for granted. I'm very very very blessed to have the opportunity I have🙏😊

  • @nickmcfarland6822
    @nickmcfarland6822 19 дней назад +196

    I see Teddy, I click

  • @Blur517
    @Blur517 19 дней назад +70

    The Richard Mille stat is insane. Who is buying these?!
    Also, I know it's not Swiss, but where do brands like Seiko stand in comparison in the global metric?

    • @obud3777
      @obud3777 19 дней назад

      RM is bought by idiots! 😮😮

    • @daniellehotsky1776
      @daniellehotsky1776 19 дней назад +25

      Richard Mille is Invicta of luxury brands.

    • @alschmidt8963
      @alschmidt8963 18 дней назад +1

      Richard mille has celebrities endorse his watches.

    • @Jason_Quinn
      @Jason_Quinn 18 дней назад +4

      Well, they only have to sell five or six of them at those prices.

    • @MrLouislaf
      @MrLouislaf 18 дней назад +15

      Rich people who like tacky and garish watches. Being rich doesn’t equate class, therefore Richard Mille finds many suckers. 😂

  • @HaiCitizen89
    @HaiCitizen89 19 дней назад +38

    I love Omega❤

  • @miguelarguello7113
    @miguelarguello7113 18 дней назад +3

    This yearly series is one of the most interesting watch-related videos I have seen in YT... please keep doing them!

  • @chav44
    @chav44 19 дней назад +62

    I was actually expecting more growth from Tudor. They are still a long way from "overtaking" Omega, as some creators like to say.
    Love both brands!

    • @sivokasivokov
      @sivokasivokov 19 дней назад +10

      This is what corrupt bloggers say

    • @TheBrah808
      @TheBrah808 19 дней назад

      All these trash bloggers getting paid for tudor garbage. No one wants there junk. Hence the fall off.

    • @Sniipez-
      @Sniipez- 19 дней назад +10

      I expected Tudor to have more growth as well, but I highly doubt they will reach Omega's level.. 😅

    • @tpineiro9107
      @tpineiro9107 19 дней назад +16

      I don't think Tudor will reach Omega status. People forget that Tudor became relevant since the blackbay 58, before that he had always been in the shadow of Rolex. However, Omega is a brand with much more history, contributions, variety, among others.

    • @emphasis20
      @emphasis20 19 дней назад +5

      Usually it's people who pray at the Rolex altar that say that.

  • @nichme910
    @nichme910 19 дней назад +7

    Absolutely love the watch business videos! So interesting, gives useful context to the hobby, and just not a lot of people are making these videos

  • @Yiha94
    @Yiha94 18 дней назад +2

    This was really interesting Teddy. Not too long but all the important info with great editing, images, graphs etc... THANK YOU! Perfect video.

  • @utsavrahut
    @utsavrahut 19 дней назад +2

    Always love the quality of content from you Teddy. Congratulations on 1 million subscribers.

  • @ggndrums
    @ggndrums 19 дней назад +1

    Teddy - I always look forward to your videos. So insightful and informative.
    I also want to say congratulations on hitting the 1m mark for RUclips subs. An incredible feat for a channel I've been following for the last eight years.
    Very excited for you! Well done to you and your team!

  • @BenMwatches
    @BenMwatches 18 дней назад +1

    Love the diverse content you provide Teddy!!!
    I watch all your videos 😊

  • @derekcaan7686
    @derekcaan7686 19 дней назад +1

    Loved the deep dive and analysis of the Swiss Watch industry especially the breakdown by brands. Great video

  • @1vegasdood
    @1vegasdood 18 дней назад +1

    Love all the metrics and delivery. Great review!

  • @m4jqp
    @m4jqp 17 дней назад +2

    I know Teddy is covering a report by Morgan Stanley, but I gotta say, it's hard to believe that Rolex is crushing the market in new watch sales when you can't even go out and buy one.

  • @sijomi2
    @sijomi2 18 дней назад +6

    Really happy to see Tissot in Top 10 ,as it comes in to an affordable Brand Band for Comman man ❤

  • @erikc3057
    @erikc3057 19 дней назад +1

    Great stuff Teddy! Love it when you do videos like this interpreting the Morgan Stanley list and breaking down market trends!

  • @nauyanelias
    @nauyanelias 19 дней назад +1

    Incredible stuff, much appreciated among the enthusiasts. Thank you for sharing!

  • @VC-zh5vq
    @VC-zh5vq 19 дней назад +38

    Thank you Teddy. I’m just getting into watches after only wearing g shocks all my life. I’m on your channel all day lol

    • @NCSheriff7
      @NCSheriff7 19 дней назад +33

      Rip your wallet.

    • @VC-zh5vq
      @VC-zh5vq 19 дней назад +2

      @@NCSheriff7 😂😂😂

    • @TeddyBaldassarre
      @TeddyBaldassarre  19 дней назад +23

      Thanks for the support my friend! Remember, it’s a marathon not a sprint.

    • @kishanagarwal637
      @kishanagarwal637 19 дней назад +3

      @@TeddyBaldassarrewow, such a great way to put it, i recently got interested in the world of watchmaking and a couple weeks earlier i was making a list of 6-7 watches which i have to own before the age of 25 (i am 22 right now) and it was causing me a little trouble thinking about the financial discomfort which it might put me into but this comment just changed my perspective.

    • @speedracer2please
      @speedracer2please 14 дней назад

      I still have two G-Shocks, they're great! Now you'll just have something to look nice for other occasions.

  • @petros4456
    @petros4456 18 дней назад +1

    Awesome presentation of your analysis!
    Hopefully we'll see more content like this!

  • @BigJeezie
    @BigJeezie 19 дней назад +2

    Patiently waiting on the CW Twelve X video. Newbie here watching a lot and learning. Thanks!

  • @konradlorenz6411
    @konradlorenz6411 18 дней назад

    Thank you Teddy for this much valuable overview. A comparison with the figures of the japanese and german brands could be quite interesting. All the best for you and continue your fine videos on watches.😊

  • @HAWAIIKY808
    @HAWAIIKY808 19 дней назад +3

    Mahalo, for another great video Teddy!!

  • @damianmitchell4226
    @damianmitchell4226 19 дней назад +1

    Very informative. I can appreciate these. Great video!

  • @marcowens3223
    @marcowens3223 17 дней назад

    Teddy, I love these videos! I am too very interested in the business side of watches as well and it’s nice to see how companies do year-over-year. Thank you!

  • @luisbecerra8128
    @luisbecerra8128 17 дней назад

    Keep these style of videos coming. Loved it!

  • @kymeshagibbs9981
    @kymeshagibbs9981 10 дней назад

    Thank you this was very informative. I'm on my new journey in the watch industry and this was very helpful!

  • @shoesters6298
    @shoesters6298 19 дней назад +1

    Your channel is the best, and it's not even close Teddy. Hope to visit you one day at your store~

  • @Sniipez-
    @Sniipez- 19 дней назад +1

    Im so obsessed with watches😂
    Everytime I open youtube I see your videos and spend an hour on your channel.

  • @yoursureshotphotographypra8961
    @yoursureshotphotographypra8961 19 дней назад

    Thanks for your take!❤

  • @IOSARBX
    @IOSARBX 17 дней назад

    Teddy Baldassarre, This is fantastic! I subscribed because I love it!

  • @noneofus007
    @noneofus007 19 дней назад +38

    Reality is that there are lots of non-Swiss brands like Seiko, Citizen, and all the German brands too. Can you do a video that includes all brands from every country?

    • @daniellehotsky1776
      @daniellehotsky1776 19 дней назад +3

      Reality is that nobody deny that there are brands from other countries too. 😆

    • @Pouckie90
      @Pouckie90 18 дней назад +1

      I was about to ask this ! It would be interesting to know how much of the overall market are those Swiss brands.

    • @anestishatzivasiliou3072
      @anestishatzivasiliou3072 18 дней назад

      Nice idea

    • @thetruthhurts7500
      @thetruthhurts7500 18 дней назад

      There is only Rolex..Sorry

    • @pghj100
      @pghj100 18 дней назад +2

      Casio has sold the most watches as far as I know. They've sold over 109m

  • @finansowyluzblues
    @finansowyluzblues 18 дней назад

    Fantastic work, Teddy! Personally, I'm a modest watch enthusiast, and professionally, I'm involved in finance, so the sales figures for the holdings were right up my alley! Thank you very much 🤝

  • @abiggs
    @abiggs 18 дней назад

    Yup. Keep making these deep dive type videos. The data is really interesting.

  • @DrBob0910
    @DrBob0910 19 дней назад +2

    Excellent presentation!!!

  • @garysalisbury8949
    @garysalisbury8949 15 дней назад +1

    I Swiss brand i like is Titoni. It would be great to see you do a piece on them. Still family owned, after 100 years, they make some really nice stuff. The Seascoper is very well specced. Strangely, they dont really distribute much in the UK and US, so brand awareness is virtually zero, but theyve been popular in Eastern parts.

  • @DavidRon
    @DavidRon 17 дней назад +3

    Loved this! Next time, do the top 20 by volume rather than sales!

  • @jordanbarriaespinoza9626
    @jordanbarriaespinoza9626 19 дней назад

    Thanks for this video ❤

  • @Jay-vt2so
    @Jay-vt2so 18 дней назад

    Love data and static heavy videos 📈 extremely informative 🔥😎

  • @theONEwatches713
    @theONEwatches713 18 дней назад

    Such a great video Teddy. You’re the goat.

  • @tomeverett2212
    @tomeverett2212 18 дней назад +1

    I never realised that my Ball watch was so exclusive. I have several watches from the top five but it remains my favourite and most worn.

  • @philipghio8716
    @philipghio8716 19 дней назад

    Thanks Teddy great video, Hello from Gibraltar

  • @MiguelMartinez25
    @MiguelMartinez25 16 дней назад

    Love this video, great insides into the watch market.

  • @user-qh1kr6jt6s
    @user-qh1kr6jt6s 11 дней назад

    This was absolutely a video worth watching.

  • @bbeth38
    @bbeth38 16 дней назад

    Love this stuff. Keep it coming.

  • @9BallSlim
    @9BallSlim 19 дней назад

    Great info! Very timely.

  • @brianj6701
    @brianj6701 19 дней назад

    Great video and informative.

  • @victors5010
    @victors5010 18 дней назад

    Great insight and analysis. Thank you!

  • @millersx9
    @millersx9 18 дней назад

    Cool video and visuals. Thanks!

  • @skyd8726
    @skyd8726 18 дней назад

    Fascinating to see the (rough) numbers being made/yr. I didn't think they would be so high, especially for such high-end product.

  • @stephenfitt5633
    @stephenfitt5633 18 дней назад

    Great video, would definitely like more on the industry.

  • @wowlsj
    @wowlsj 18 дней назад

    Great to see the 24 update from your last 2023 report. Very educational, thank you, since watches can be very expensive, so I think it's good stewardship to understand the markets. "Teddy", is there similar report for Asian markets, and/or world markets?

  • @allestoll397
    @allestoll397 18 дней назад

    Keep doing stuff like this. Great video. And yes, 2023 was a crazy Swatch year with all the iterations of the MoonSwatch, talking about Moonshine Gold, which continued in 2024 with two Snoopy MoonSwatches... They keep the hype running. 🙂

  • @zsb707
    @zsb707 6 дней назад

    I've been wearing Omega, Longines and Tag Heuer for decades. I'm glad they're still doing fine.

  • @AbeKWest
    @AbeKWest 18 дней назад +1

    Would it be possible to one day make a video like this comparing these brands to those outside of Switzerland? I would be really curious to see how the likes of Seiko, Citizen, Nomos, A Lange & Sohne, etc stack up to the Swiss giants.

  • @mathieugoasguen
    @mathieugoasguen 16 дней назад

    Love this analysis, thanks Teddy! Would love to see similar figures at a global scale: would that be possible in a next video? Many thanks!

  • @ollienilson1644
    @ollienilson1644 19 дней назад

    Nice Teddy, well done.

  • @donniesmith125
    @donniesmith125 19 дней назад +1

    Really cool stuff!

  • @hugoavendano1930
    @hugoavendano1930 19 дней назад +3

    As usual, excellent video. Thanks Teddy

    • @TeddyBaldassarre
      @TeddyBaldassarre  19 дней назад +1

      I am glad you enjoyed it! Thanks for the support.

  • @user-jq4ve1vj1y
    @user-jq4ve1vj1y 17 дней назад +1

    Love the video and wondering where Zenith stands among top brands.

  • @NunoxFerreira
    @NunoxFerreira 19 дней назад +1

    As a swiss guy working for one o those Top 10 brands i'm VERY HAPPY to see this figures. It's good news if everyone (almost😅) is growing year after year!! Btw i'm a Casio fanboy since a kid!!

  • @arielmatias7907
    @arielmatias7907 18 дней назад

    Very interesting and thanks for sharing!

  • @user-eo3bt7vf6n
    @user-eo3bt7vf6n 15 дней назад

    Keep it up Teddy we want more videos like this probably the world wide sales for 2023 if the numbers are available

  • @stellaharrison81
    @stellaharrison81 19 дней назад

    Wonderful video Teddy

  • @primothioszaruon9151
    @primothioszaruon9151 18 дней назад

    Great video keep the good work

  • @aarongemal4143
    @aarongemal4143 18 дней назад

    Great content!!

  • @BobMarley-pm1xb
    @BobMarley-pm1xb 18 дней назад

    Fine vid Teddy. Thanks

  • @sylvainbougie7269
    @sylvainbougie7269 16 дней назад

    Very good, much appreciated

  • @rodneytraylor9892
    @rodneytraylor9892 17 дней назад

    Love this channel for the hobby that I love

  • @davebosworth9358
    @davebosworth9358 16 дней назад

    This is possibly one of the most interesting videos you’ve done so far. The Watch market is so entirely introspective compared to the rest of the world economy. While I personally feel that investing in watches is a fool’s errand, knowing the depth and breath of the Market is captivating. Another excellent video, sir! Very, well done 👍🏻

  • @jbthor03
    @jbthor03 19 дней назад

    Interesting video. Would definitely like to see more about the business side of watch sales.

  • @vladyakubets
    @vladyakubets 18 дней назад

    Good stuff. I wish they also made a report that took into account more than just the Swiss watch sales.

  • @tangoadvance8393
    @tangoadvance8393 19 дней назад +20

    I’m kind of amazed that Tissot is above Swatch.

    • @TeddyBaldassarre
      @TeddyBaldassarre  19 дней назад +8

      Last year it was an even larger point of separation between them.

    • @seotts9062
      @seotts9062 19 дней назад +7

      @@TeddyBaldassarre I'm curious how big Oris is?

    • @ImAlsoMerobiba
      @ImAlsoMerobiba 18 дней назад

      @@seotts9062 You can find the reports online pretty easily. Oris is #43 on the list, 75m turnover, 52,000 units sold last year.

    • @stevens1041
      @stevens1041 17 дней назад

      @@seotts9062 I think its in the 40s or so, for top 50. Read a report once on it, top 50 swiss watch brands, Oris was further down the list than I expected. Shame, as they make great watches.

  • @TimG--
    @TimG-- 19 дней назад +3

    Great video & Content 🏌🏽‍♂️🇺🇸🥃

  • @user-rs8sy3if7o
    @user-rs8sy3if7o 17 дней назад

    HEY #nkuwan I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

  • @muhammadksalem5587
    @muhammadksalem5587 18 дней назад

    Informative and catchy video .. would be good to know which markets were buying ex. China vs Middle East vs last year

  • @zodathefrog8249
    @zodathefrog8249 17 дней назад +1

    Hi Teddy,
    Great Video, interesting insight. One tiny mistake though, minute 11 you say and write 75% but your piechart shows 66ish %, however doesnt change the information.

  • @funnyspence4252
    @funnyspence4252 19 дней назад

    Love the stats !!!

  • @Dagomanity
    @Dagomanity 18 дней назад

    Amazing stats. I would love to see one of Japan/Asia brands aswell (probably a shorter list) but would be cool to see.

  • @lanthonymunoz4408
    @lanthonymunoz4408 11 дней назад

    Your best video!

  • @stevenjohnson5410
    @stevenjohnson5410 19 дней назад +3

    I think it would be interesting to see a top 10 comparison of Swiss, German and Japanese brands against each other.

    • @Not_Mark_Twain
      @Not_Mark_Twain 19 дней назад

      Agree, but hard to get good data. Swiss watchmakers have a big federation that makes data available to MS and COSC and METAS certification data helps with volume numbers. I am not aware of any comparable German or Japanese data sources.

    • @thetruthhurts7500
      @thetruthhurts7500 18 дней назад

      Nah

  • @AlejandroDescarrega
    @AlejandroDescarrega 14 дней назад

    Great stuff mate! Please do the same for Japanese watches! 🙏🙏🙏

  • @tafatefemusic6013
    @tafatefemusic6013 17 дней назад

    Great video, thanks Teddy! Pie charts at 10:57 not quite right…

  • @ralphferrara5152
    @ralphferrara5152 16 дней назад

    Very interesting video.

  • @MyCenterMyEnergy
    @MyCenterMyEnergy 18 дней назад

    Great Video, tks

  • @kennethmeyers5008
    @kennethmeyers5008 17 дней назад

    Loved it

  • @Bgpele
    @Bgpele 19 дней назад +22

    Omega, Longines and Tissot.

  • @2kn1
    @2kn1 17 дней назад

    I’m a proud owner of few tissot watches , I’m so happy tissot getting the recognition

  • @unaibb
    @unaibb 17 дней назад

    It would be very interesting to see a world market panorama of brands and sales

  • @celias66
    @celias66 18 дней назад

    Thank you for your information. It would be interesting to comparative statistic on the market for Swiss watches versus Japanese watches.

  • @repeatinfinite_
    @repeatinfinite_ 19 дней назад

    Hey teddy I would love to hear your opinion on a debate between the oris aquis caliber 400 and the bb58, I think it's a close one between the two.

  • @magnushatzidimitriou9544
    @magnushatzidimitriou9544 18 дней назад

    Great content! Is there anything similar for global market? Including for example Japanese, German, British, American watches?

  • @realistic_delinquent
    @realistic_delinquent 18 дней назад +1

    I’m pleased to see Oris remaining relatively small. Makes mine feel more exclusive.

  • @taysmith9321
    @taysmith9321 18 дней назад

    I like this breakdown on the 20 Swiss watches list im telling im very happy that hermes is slowly creeping up to position they self as top tier of Swiss watches

  • @BenNS1971
    @BenNS1971 19 дней назад

    Great Video

  • @cubiccastle139
    @cubiccastle139 18 дней назад

    Can you do a video on watches that have the calendar dates around the dial? Like the JAEGER-LECOULTRE Master Control Calendar

  • @cecaju9516
    @cecaju9516 19 дней назад +2

    Great video! It would be interesting to see the global watch market numbers and how German and Japaneses watch brands compare.

  • @Matteo-lw8cl
    @Matteo-lw8cl 19 дней назад

    Thank you Teddy for the video, where can I find the full report?

  • @Joe-he2nb
    @Joe-he2nb 12 дней назад

    Fascinating insights. Interesting to see how in the midst of a global cost of living crisis with ever increasing prices sales continue to grow. I wonder when the inflection point will be reached…

  • @rwolfhaus1234
    @rwolfhaus1234 18 дней назад

    great video. wish you could footnote some of the obvious German brands