The RISE & FALL of OBEY Clothing
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- Опубликовано: 29 окт 2020
- #ObeyClothing #TheCasual #Howtostartafashionbrand
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Obey clothing was at peak popularity in the early 2010s but has since been in the background of the fashion world. Reggie breaks down what happened and how other brands can prevent the same fate.
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Back when Diamond Supply & Obey ruled the "SWAG" era
I still wear Obey. I like the quality and aesthetic of their stuff.
The "swag era" of 2010-2013 or so is definitely something to marvel at in retrospect. I was in high school around that time and boy did I see a whole lot of sleeveless jean jackets, Bulls M&N snapbacks, GoodWood chains and Vans.
obey was a gateway drug into 2014 streetwear
Back when everyone wanted to dress like the new boyz 😂
Early 2010's didn't help Obey in graceful aging. That Aesthetic died as fast as it Hit the Market.
TI$∆ snapbacks would be a good topic for another video!
Would be interesting to see one on Ed Hardy.
You forgot to mention the amount of bootleg/fake OBEY clothes that were everywhere. It definitely contributed to OBEY's lack of appeal.
You know I watch all these videos and I hope and pray I never see one for the hundreds. Truly one of my favorite brands.
Omg those horribly edited photos of the kids in Obey is screaming 2012 era Tumblr at me.
Obey is still my favourite brand because of my love for Shepard fairey. I don't give a fuck about hype brands, I care more about the meaning.
Say what you will about OBEY, but the quality of the clothing is still A1. bought a hoodie for 100$ Canadian and it’s better quality than some 500$+ hoodies that used to and still own
Damn this video brought me back to 2008-2011 lol the photos y’all used was exactly me 🤣
Obey is still a good ass brand though. And I'm glad it's not as big like it used to be. Makes it rare in my eyes. Plus I don't like rockin whatever everybody else wears. Also people need to understand why Shepard made the brand it really makes it unique. To all the people who hold it down still for Obey 🤝
i remember when obey was so huge, every body had that one obey tanktop.... lol🤣🤣 now its clowned on...... trends change so fast....
So happy to see this! No argument in its downfall but Shepard has done amazing things around Providence, and is still widely recognized for his work and time in the city.
I just love the graphics on some of the tees' backs, that combined with the quality of the heavyweight tees is a dealmaker for me.
Very well made video. Loved the contents!
Thank you, Reggie, this is very helpful information! Please keep this kind of content coming, I'm starting a brand and i'm scared...