Attack of the clone designs: Aldi's Knockoff Bourbon
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- Опубликовано: 29 май 2024
- I'm celebrating the launch of my book "Classy AF Cocktails" with a look at the shady world of knockoff designs via the lens of bourbon. We look at how supermarket brand-alikes, especially from Aldi and Lidl copy their market leading competition like Jim Beam.
The book is Classy AF Cocktails, out now in the US: www.amazon.com/dp/1452182663/ and September 4 in the UK www.amazon.co.uk/dp/1452182663/ or order through your local bookshop bookshop.org/books/classy-as-...
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0:00 Introduction
1:27 Jim Beam's design origins
2:24 White Label design breakdown
4:50 Aldi knockoff: Samuel Joe's
6:52 aka. Clarke's Bourbon
7:57 Behind the name
9:18 Economic incentives
10:23 Is that legal?
12:09 Blind tasting on the rocks
13:16 Cocktail: bourbon smash
14:35 Closing thoughts
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#bourbon #design #knockoff
All background music by Harris Heller - streambeats
/ @streambeatsbyharrishe...
www.timesnewboman.com/
www.calligraphuck.com/
I don't know how they operate in the US, but here in Germany it is an open secret that Aldi and Lidl often work together with brands to sell their products under a new no name label for 30-40% cheaper, this way they can make profit in the budget market without hurting their own higher priced brand.
It’s not a secret here in the UK either. I’ve had products mis-packed before with the brand name on them, but not for a few years now so I assume they’ve tightened up their operation.
That's called "price discrimination" and it's extremely effective. It essentially allows producers to segment the market and reach a wider audience.
They operate in the same way in the US, however, they don't just make exactly the same products. They will have the same producer make the product, but they might use cheaper ingredients and processes.
@@Cjwikkedawesome Weird, that sound more expensive to me.
Changing production processes is a lot of work as far as I'm aware, they might require new or altered machinery, new training, new personal, different administration and maintenance etc. The savings from cheaper ingredients would have to be substantial to justify these initial and ongoing investments.
@@TackerTackerin many cases it's probably the same product, all they'd need to do is load a new cassette of packaging into the machine, which is a regular task anyway
This man yet to discover the joy of drinking butter
he's more into the cheap knockoff.. aldi margarine
You’ll only do it once but it’ll be worth it
This is of course an obvious imitation of the original brand. However, here in Germany it is often the original producer who imitates their own product. In its home market Aldi has so much economic leverage that some companies produces their own knock-off and sell it at a reduced price to Aldi. It is sometimes relatively easy to identify those self-plagiarised products if you compare the address of the producer. This is, for instance, true of the prepackaged bread. The company’s address is in the same town as the address printed on the original brand. If you know that there is only one industrial bakery in that town, it is pretty obvious what is going on. This is only true of some not all products. However, in many cases the original brand owner decides that is better to sell their identical product to both low income customers and higher income customers instead of loosing market share.
sorry for being a stickler, but:
*losing
lose = opposite of win
loose = opposite of tight
to be fair to Rednex, we did play their Cotton Eye Joe at high school dances in rural Ohio. I had no clue it was swedish until like a year ago, high school ended 13 years ago. So their scheme worked, haha.
Tbf it's a universal banger
I'm not American so I just assumed that's what American music was and steered clear
It's a traditional song that's been around a long time, though without the techno beat that rednex added in their rendition lol
@@flicsmo6838 you mean they're not the original ones?
I'm not sure if that is a thing in the UK but in Germany, the "knock-off" products in the large supermarket chains like Aldi or Lidl are often produced by the same companies as the brand-name products. Sometimes they're slightly older versions or other minor differences. But because these chains are so insanely big, producing cheaper knock-off versions of their own brand-name product can be a thing that companies do.
I can’t tell if that’s crazy or genius. I don’t know of that happening in the US at least. If it does they’re not obvious about it
@@catswellthecat7855 It happens here for sure. Brands have a general idea of how much inventory the market will support for their product at the desired price point, how much inventory they can keep on hand, if/when it expires, etc. That doesn't necessarily coincide with the production capacity of a factory, which may be able to produce more product than they want. A factory sitting idle is not generating money, so they may run the factory and package goods under a discount brand. Depends on how many products the facility is designed to produce and how costly it is to change production to another product.
In Australia, UK, and USA, supermarket retails commonly have their own labels. It is indeed "knock off" if let's say, they try to copy Coca-Cola or Sprite's soda flavour or try to match certain instant noodle flavouring. But there is no way they will cheekily copy that brand's design as well.
For example, Woolworth's supermarket has "Homebrand" or "Essentials" range of products for the cheapest one and "select" or now simply the supermarket's logo for the mid level, and finally the black & gold label one for the premium. You can find fresh sausages or bread loaf priced differently according to the packaging (obviously, the more expensive one gets more meat content and more visible ingredients like chunks of black pepper or paprika).
You can find anything, from cat litter, toilet tissue, hand soap refill, instant noodle, milk, all the way to chicken nuggets, and flavoured sodas (e.g. cola, orange, lime). Every product is packaged with that same familiar design: red and white private label with word "value" prominently shown.
They don't blatantly "copy" foreign brand label or packaging design or try to fool you by giving this kind of impersonation labelling attempts.
It’s pretty common for breweries and other producers to sell white label versions of their product to supermarkets and other retailers. Whether they’re then sold onto consumers as “knock off” versions of the original product is really up to the supermarkets themselves, but in the UK it’s more common to see the product sold under super generic branding like Tesco’s “Value Range” which to be honest looks more like the sort of branding you might see on a pack of government rations then anything a name brand would produce. I suppose that kind of branding suggests cheapness which is actually a positive note when customers are looking for the absolute lowest cost product, quality be damned.
It's kind of funny how Aldi/Lidl is perceived depending on the country. I remember their arrival in France as a 'hard discounter' targetted towards low income households, they would open shops in the poorest cities, and it became a quick success. Today it's has a very trendy image, and their shops are the cleanest in comparison with classic chains. It also helps that people are getting poorer.
Lidl aint cheap anymore.
Yeah. In the UK it advertises to working class and middle class consumers. Selected foods (such as local produce or imported regional goods, like maple syrup) are marketed as high quality, with classy, modern food photography. They maintain coherency with their cheap and cheerful junk food by using high saturation across the board and by using multiple brandings for items that appeal to different demographics. They use much cheaper tactics with Special Buys by not marketing them too much outside of bright paper flyers*, knowing that thrifty shoppers will look through them themselves and wealthier ones will look for better quality elsewhere.
*Their most successful campaign for branding is their mascot character toy that is only released at Christmas. Kevin the Carrot has a modern-inspired design, which grabs attention by being bright and cartoonish, but not gaudy.
In Finland it has a fairly good brand image. Its selection is different enough from the other two large supermarkets that it’s almost in a league of its own - sort of like Nintendo in comparison to Xbox and PS. Lidl certainly attracts those who are poor or just love hunting the lowest prices and discounts, but it’s just “exotic” enough that its allure is not solely tied to prices.
Interesting what you said about cleanliness, though, because here Lidl stores are kinda grimy and chaotic (doesn’t help that they’re often packed). Maybe they’re not as dirty as I remember them as, but dirty floors and hastily packed shelves definitely come to mind. The other supermarkets definitely have a leg up when it comes to being clean and sleek as well as atmospheric.
re. economic incentives: I would have thought that the main incentive to make your no-name product look like the branded equivalent is efficient communication.
As in, it's an intuitive way to tell your customer which name-brand product your knockoff is supposed to replace, without having to explicitly mention that brand.
We don't buy Clem Bean whiskey because the similar packaging tricks us into associating it with Jim Beam. We buy it because the similar packaging honestly informs us that it's designed to be a cheaper replacement for Jim Beam, and we want to save money. And the effort put into making the packaging technically-distinct-but-similar conveys a promise that the product is also as similar to the real thing as they could make it.
This is probably key. Discount brands often look cheap too by using a slightly dated design or clashing with design principles. I'm pretty sure they do it on purpose. And in this case they strike a perfect balance of looking like the brand while looking cheaper as well.
That sounds more plausible. Since lidl and i assume aldi as well are already established as selling mainly their discount brands.
I agree with you on that. When i want to buy Bourbon i look for Jim Beam in the store and then not buy Jim Beam because i don't like it. But at least i am at the right place where all the other Bourbons are.
If the store doesn't have Jim Beam a Knock off looking similar does the trick too.
@@crispyandspicy6813 Aldi is pretty explicit about their store brand products being direct equivalents of name-brands, too.
Here in Germany they currently have posters with the tagline "Discover The No Difference", showing branded products on one side and an identical arrangement of Aldi products on the other. And this promise of equivalence is precisely the purpose of knockoff discount packaging design.
I would be fascinated to see your thoughts on various distillery Logos, I think some fun could be had looking at the sort of stereotypes/tropes of their logos.
Perfect idea, I would love this too!
I’m an American living in the Czech Republic, and I gotta say, the knockoff version of Jim beam found at lidl is quite good given the price 230Kč
for americans that's about 11.50
as an English man who drinks burbon that isn't a suprise because Jim beam is pretty shit.
Isn't whiskey relativly expensive in Czechia? Last time I was there a glass of whisky was 200Kč, but vodka was only 50Kč
@@Josep_Hernandez_Lujan if you were in Prague then I wouldn’t be surprised by that 200kč price tag. Also depends on the whiskey of course
@@Josep_Hernandez_Lujan nope. At normal places (not tourist traps) cheap whisky (Jameson, Tullamore, Jim Beam etc) is around 60 crowns ($3) 200 gives you fine single malt Scotch like Glenmorangie, Glenfiddich, Laphroaig or Ardbeg easily.
the two-letter abbreviations are just the official ones the postal service uses. there are many unofficial ones used in other contexts, such as Fla. for Florida. Kty. is a valid abbreviation of Kentucky.
Even then most people in the States just use the two letter abbreviations, I have yet to see a three letter over a two letter.
Fla. is short for Flava Fav
@@spicemint80 You should read more newspapers, then. They tend to use three-letter abbreviations for some states like Arkansas (Ark.) or Nebraska (Neb.), as specified in the AP style guide. Still, even they use "Ky." for Kentucky...
It used to be three or four letters. Probably because there are way too many states that start with MI.
6:28 You are suggesting that these off-brand articles are only bought because people are buying them by mistake. From my German shopping experience people go to discounters on purpose for buying the cheap off-brand articles. Even normal supermarkets have them now next to each other. At least I am perfectly able to tell "this is the original and this is supposed to be the cheap alternative" and for most articles it is perfectly fine to buy them. Very often they come from the same factory and it's just different packaging.
Yeah, I get the proper stuff for me, and if I'm throwing a party I'm getting that lovely cheaper off brand stuff and my stuff going in the garage haha
i always get the off brand stuff, i can barely notice the difference and im poor lmao
Trademark and consumer protection laws generally operate on the principle of "if a rational (but not necessarily very bright) person basing their purchase on a foggy memory of a commercial or a recommendation with a description from a friend or who doesn't read the language very well COULD confuse the two, it's trademark infringement, whether or not most WOULD confuse the two." Putting them right next to each other in the aisle with their obviously different prices helps, but I think Linus is merely stating the facts when he implies the Clarke's label was changed to avoid potential consumer confusion and the lawsuits that someone purchasing the wrong one by mistake and being angry about it might give Jim Beam standing to bring. Probably out of an abundance of caution, but still, changing the homework up a bit to make it more legally distinct is pretty much never a bad thing when working with Trademarks...which is why most stores sell their knockoffs under much more generic "store brands" that are instantly recognizable as generic store brands--feels less like you're getting away with a major "quality on a budget" deal, but no chance of getting sued.
At 6:00
In the AP Stylebook (used by journalists) some states do get 3+ letter abbreviations, like my home state of Oregon which is abbreviated “Ore.” I see this in news media as well as in certain branding material for companies based here. Further, there are traditional abbreviations that predate the standardization to 2-letter codes in 1963. I figured “KTY” might be pulled from one of those two sources.
Curiously enough, Kentucky’s AP abbreviation is “Ky.” and I can find no record of the abbreviation “KTY” ever being used.
Mostly just wanted to point out that you will sometimes see states with longer abbreviations, but that doesn’t mean the source is not American.
I recently discovered your content when it started popping up in my recomendations. Hopefully that means the algorithm is starting to push your channel, because with content like this, you absolutely deserve it.
Unbelievable how high quality your videos are for the size of your channel. Truly a labor of love, not to mention an education!
Jay foreman sent me your way and your videos have that same weirdly interesting quality. Thanks for making such good content !
Thanks Elsie, I appreciate that - Jay makes the kind of video you watch and don't realise you're learning esoteric things you might not have sought out for yourself, but his enthusiasm for the topic draws you in regardless. I certainly hope I can follow in the same spirit! :)
I would love to have you visit the cereal aisle!
Someone who works in design and loves Whisky this video is the perfect match. I have actually started working on a very similar video "whisky by design" where was going to discuss different rebrands in the whisky community, knock offs etc. Fantastic video, question is whats your favourite whisky/whiskey? Cheers!
While I appreciate the annotated “raises”, the use of “begs the question” outside a philosophical context has been used enough to have its own meaning, and clear enough, to be its own thing now.
Wut
Knockoffs are some of the most fun, hope you do more of them! (Great vid, am learning alot)
I once bought cheap vodka that ended up not being reading "vodka" anywhere on the label, just some kind of "distilled spirit" with a Russian sounding name.
It tasted like rubbing alcohol.
Gave a like just for representing Tim Tam over Penguins. Oh and everything else was great as well!
Aldi sells Tim Tams…
@@allangibson2408 If you look closely the Aldi product may actually be Tam Tims?
The chance of associating Clarke's design to jim. Beam is waaaay lower than the new bottle, the one word name and quite convoluted design wouldn't stop me at that shelf, the new design is much more likely to, so rebranding more likely because it wasn't similar enough, not because too similar
Checked your sub count after you said you're a small RUclipsr and wow I was quite surprised you are not more well known given the quality of your videos (I found your channel from Tantacrul tweeting about it today)
Thanks guy. Have now taken 3rd spot in my linus list.
Who are the other two? Torvalds? Sebastian? Pauling? I demand to know! 😂
Beautifully presented and articulated. As a packaging/ branding designer for the booze industry - you dissecting the hierarchy of the label was something I did not expect and was pleasantly surprised!
honestly as a graphic design student with an emphasis in package and pattern design, literally any deep dive like this ill be here for
Another great video, and you'll certainly get a lot of mileage out of Lidl and Aldi in terms of knock offs, if this becomes a series (which I hope it does!)
I really liked the depth of research put into this video and the holistic approach you took to comparing them, going beyond your channel focus of typography - I think it worked really well! However, a few times before going into a new segment, your tone of voice made me expect a continuation rather than a cut. I'm guessing this is an artifact of script interacting with edit in less than ideal ways, but figured I'd point it out. Also, you didn't really resolve your blind taste test on camera (maybe that would've gotten too close to the Price Points series you were imitating? 😉) Anyway, obviously since I have a lot to say and am motivated to type it out you're doing something right. Great stuff!
Thanks VN, appreciate the feedback! Interesting that you picked up on some of the edits - I'm still working on my workflow for creating video content. I'm using an autocue now with a script, but the tasting section was off the cuff. Also the auto-focus failed, so I cut down the footage I recorded because it was a bit distracting. But yeah, I enjoy mixing drinks for my home bar, but I'm no expert, and people don't come to my channel to hear me pontificate on liquor - though I think it would be a bit weird to talk all about the packaging without trying the contents! Love the Price Points series, though I think the concept is slightly different.
I'm really grateful to have subscribers who watch my videos, and hopefully watch me grow in skill and confidence with the format, but it will always be somewhat limited by time constraints while it's a passion project that doesn't bring in any income. I need to research, write, record, edit, assemble visual assets, make motion graphics, and promote a video each week or so, and I know if it was only once a month, I could put a lot more polish on the final product, but for now I'm trying to balance quanitity and quality with the resources I have, and try to cover as broad a range of topics as possible so that I can grow my audience.
Glad you enjoyed this concept - the feedback has been generally positive, so I'm sure I'll do another in future. :)
I love these videos, and I keep looking forward to your new releases! You always manage to sum up design observations that I recognise, but I struggle to articulate - now I'm picking up tons of handy terms I can use to talk about my work, which is super valuable!
Like a bunch of other folks, Jay Foreman sent me your way - thanks so much for producing these!
Thanks Liam, that's very kind of you to say. I'm really glad that some of these concepts are coming in helpful for you. :)
"Linus! Does your father know you're writing a book about cocktails?"
"It was his idea."
"In that case I'll have a whiskey sour."
What does “wrong a book” mean?
In the 80s the CEO of a worldwide renown Swedish furniture company was asked by a journalist if copying. He answered: "If people don't recognize the product, how should they know it's cheap."
Loved your videos before, and now you're a lowkey cocktail channel as well?? You've earned yourself a subscriber.
1:46 is that Yakuza? oh shit it is haha 😂💀
He has a whole video on one of the drink labels from that game
Bargains, bargains, bargains this week at Didldidi!
Your channel isn't going to be small for long. Great content!
i would love to see a video on the branding on supermarket fresh produce, like meat and such, those who try to evoke “butcher’s quality” products
About a decade ago Woolies, the Australian supermarket giant, rebranded their delicatessen areas to look like New York Yiddish delis. I forget the exact name, but it was something like Esther and Moshie. But people thought it was so fake and inauthentic that sales dropped and within a year they stripped off all the tacky bling and went back to just labelling it 'Delicatessen'.
Ive always found it impressive how when i look at an aldi product i can immediately recognise what its supposed to be, and yet next to the original they often look very different
A note about abbreviating American states … Most two-letter abbreviations came about in the mid-20th century as part of the Zone Improvement Plan (hence the name “ZIP code” for our postal codes). Prior to which, states had longer, actual abbreviations, for example “Mass.,” for “Massachusetts,” “Geo.,” for “Georgia,” “Tex.,” for “Texas,” … and “Kent.,” for “Kentucky,” (although I seem to recall having seen “Ken.,” at least once also).
Hold up, weren't you at 3K subscribers just a few days ago? Wow that is some absolutely insane growth and you 100% deserve it. Keep it up!
When you corrected your use of "beg the question" I had no choice but to subscribe. Pedantic prescriptivism is an endearing trait I share 😆
Hats off to the honest sans snobbery review of a an affordable "knock-off" product!
Cheers from a new viewer 🍻🇸🇪
I wonder if there is a cultural dimension here. In Germany it is common knowledge that Aldi has its own brands. No one expects to buy brands at aldi. (Though they also carry brands nowadays). The knock off design kinda helps you navigate an Aldi store :D
I only stumbled upon your channel a few days but I'm very interested in design and am greatly enjoying your content! I remember clocking the Aldi impersonations 5 or 6 years ago with their shampoo brands in particular - Head Strong (Head and Shoulders), Herbals (Herbal Essences), as well as very obvious Tresemme, Alberto Balsam, and L'Oreal Elvive knock-offs. Never bothered me but definitely amused me how non-subtle they were.
Aldi knockoff booze is of surprising quality; their own brand Sea Dog Rum is almost directly inspired by Kraken rum, but still tastes like its of much higher quality than the price would suggest.
I often thought, that copy cats like Aldi whisky wasn't about building on brand recognition, but more just a lazy design process "let's copy the design elements of a well recognised brand, since it obviously works and we don't have to work through the complete design process including choosing colours, composition, etc".
I don't drink, usually.
But I am considering buying your book now, just to get some new flavours into my life.
I really enjoy your videos! Well done!
Really entertaining, interesting and also informative. Really fascinating to learn about such things!
Good job!
Pedantic, but US states definitely used to use 3 letters at one point - I know because my mom used the old "ILL" when paying Illinois taxes, as an insult.
*stops drinking butter through a straw shortly into this video*
That 15 minutes went by very quickly! I would definitely like to see a breakdown of some other ones. I’ve noticed Bailey’s has created a sort of design language, even for the non-knockoff products within the category of Irish (or some other nation’s whisky/whiskey) Cream. For instance I bought some from a British microdistillery, where their normal fare comes in a clear bottle with a cream label with very dark blue text and a gold trim, but their non-Irish Irish Cream (made with actual _Irish cream_ for the bamboozler) had a black bottle with a black and gold label. It wasn’t trying to imitate Bailey’s in any other design aspect, the bottle shape and label design were otherwise identical to the rest of their output. But the black and gold motif itself seemingly screams sweetened, spiced, cream and whisk(e)y now.
As a non drinker for the past 5 years who has never got into Whiskey/whisky. Black in my mind is spiced, grey is peaty/smokey, cream labels are a honey type flavour, and white is a standard. Just from my relatives preferences! Irish cream is black or a dark colour with a colour of the cream
@@l3dz3bra66 funny you say that, their usual fare with the cream label is quite fruity/toffee-y. And I was gifted a lightly peated bottle which is all done in silver and shades of grey. So you might be onto something!
(Though I’ve also had fruity ones in blue and gold, or brown and black and gold. I barely ever drink, and when I do it’s predominantly for the taste, so I buy quite nice whiskies since a 75cl bottle lasts me years. They’re all single malt or sometimes single cask. And I’ve noticed lots of Scotch whiskies from the same region will have very different looking labels from each other, whether the output is similar or different. I guess just to differentiate from their neighbours.)
This is great. I'm not a graphic designer but I do love it, and this is a great analysis of something that always gives me a chuckle when I'm in Aldi. The timtam bit mad me laugh 😁 I'd love to see a take on Baileys. Especially as it was basically invented by a marketing company in the first place.
I don't even drink, but this was very interesting from a design perspective. I love knock-off brand designs. It's fun.
1:20 *Spits out the cup of butter I've been sipping on in shame*
Regarding abbreviations of U.S. states, to be clear the two-letter all caps abbreviations are POSTAL abbreviations created by the Post Office in 1963. There is no mandate for their use outside of sending mail, and even then, there is no absolute mandate to use them. Courts, lawyers, and journalists still use the old-style abbreviations (of which there are multiple systems), many of which are longer than two letters, are not in all caps, and always use periods to indicate that they are abbreviations. For example, "Ala., Alaska, Ariz., Ark., Calif." instead of "AL, AK, AZ, AK, CA." "Pennsylvania" could be "Pa." in one system and "Penna." in another. For an old-timey product label, it is much more authentic to use old-style (or even ad hoc) abbreviations than the modern two-letter postal abbreviations. Companies and advertisers often made up their own abbreviations or used locally known abbreviations as they desired or as space limitations made convenient. Although, in this particular case, I have never seen "Kty." as an abbreviation for "Kentucky." The traditional abbreviation would usually be "Ky."
Love your videos & just bought the book! Please keep it up! :)
Thank you kindly! Hope you enjoy the book :)
The Aldi Cheerios box used to look EXACTLY like real Cheerios. Then they changed it. Had to be threat of a lawsuit. The Aldi Cheerios used to be the same texture, taste, color, too. But that changed as well.
I worked for Total Wine & More when when Hayes Parker was brought to market as one of the "Spirits Direct" brands, I remember first seeing the label and immediately realizing it was supposed to directly compete with Beam. Although considering it lacks that distinct "dusty bubblegum" flavor in the finish you find with Beam it didn't do quite as well as they'd expected.
Gen-X appropriated caterwauling! Great captions.
As somebody who has had ALDIs imitation vodka, amaretto and bourbon, I can confirm they’re good enough to get drunk on. I wouldn’t drink them for pleasure or flavour, but for basic access to ethanol, they do more than good enough.
Just one quibble with your label explanation.
The US states used to have 3 and 4 letter state abbreviations. That was changed in the 90s when the post office wanted a more uniform system. So having a 3 letter state is more of a throwback to the past.
can never unsee the lack of serif on the J…
Yeah, quite often, companies are more than willing to sell "generic" versions of their products to retailers just to make a little extra.
On the other hand. . .when both bottles are kinda affordable to begin with, it might as well be a toss of coin which one to get.
Gentlemen Jack I would recommend 👌
Wondering what his thoughts are on Midwest Grain Products (MGP), and the number of brands who have MGP make their product and they simply bottle and sell it?
Honestly MGP is probably great for newer distillers since they can source whiskey with a similar mash bill to the one they're making and sell it while their product ages for the first few years.
Oh, this would be a great series to compare knock-off designs to the originals.
Before the United States Post Office standardized state abbreviations to 2 letters. Traditionally a state’s abbreviation could be more than 2 letters - it could be 3 or 4 or even more although Kentucky was & remain abbreviated with just 2 letters - KY never KTY.
Honestly the second label looks more similar to me, if I was Jim Beam I would NOT be happy lol
the australian version of aldi's bourbon is called bluegrass and is very similar to jim beam label
In the midwest we have fleet farm but also Farm & Fleet
I really need the golden flask and the glasses with your design, but I can't seem to find how to ship them to Germany. Any help would be appreciated.
Sure! You can get them on Amazon Germany 😁 www.amazon.de/Calligraphuck/e/B00IJG6EZW/
@@LinusBoman Thanks for the quick reply, but it seems the flask and the glasses are not available there. Or maybe I'm not looking properly.
Hmm, try www.amazon.de/dp/1452179522/ and www.amazon.de/dp/1452179530/
"inferior to Tim Tams" aussie ftw!
just bought the book!
can't wait to get drunk while being classy as fuck!
Thank you! Hope you enjoy the book. 🍸
What I thought this video to be is a simple comparison, but it turned out to be a fascinating detective story.
I have a bottle of Kentucky Jack sitting around there somewhere. I must say the design corresponds with the quality.
Congratulations on your book!
(I appreciate I’m a year later but still…congratulations!)
i didnt know there was an alcoholic logo guy on youtube. love it
Jim Beam is my favorite.
You should do Kirkland Small Batch Bourbon and Kentucky Whiskey.
Aldi's knockoff Spirits are quite palatable, I actually prefer their Highland-Earl Scotch to a more expensive "budget" Scotch from a normal bottle-shop.
On the KTY vs KY it used to be that some US states had more than one letter or no abbreviation at all. Examples being Connecticut used to just be CONN, or Ohio was just OHIO. So KTY doesn't seem like an unreasonable shortening of Kentucky
Aldi in Florida doesn’t sell hard liquor: grocery stores here have to have separate stores for selling liquor. In some states in the USA, like Illinois, grocery stores can and often do sell it, but I don’t know if Aldi bothers in the USA. Last I was in my birthplace (Decatur, Illinois) the Aldi there had no hard liquor at all.
There are actually two separate Aldi companies (the two brothers split the company over selling cigarettes…).
A knockoff bourbon? Call that a napoleon
M&S sued Aldi for Colin the Caterpillar cake
Forget they copycat labels, if this stuff is made by Evan Williams, there is a good chance the whiskey is good stuff. EW is at the top of my list for bargain priced whiskey, especially their white labeled Bottled in Bond. Really good stuff.
Well, none of that fools me, ever.
Now, excuse me while I snack on my Meltin' Mobbrey Pork (style food product) Pie...
Hey now, I take objection to the idea that butter isn't fun to drink!
Penny here in Germany has Ranch Wood, also white and square bottle
It is actually more of an expectation in Germany to have these "knockoffs" at Aldi, Lidl, Edeka, Rewe etc. Known as their own discounter brands they have played primarily a role in staying competitive on the pricing side to offer their main appeal of ceap and low cost products as well as offer competition to brand that want to sell throu those discounters. But in this case here plagiarism on the lables isn´t that good of cource. Although own brands ensure the prices somewhat, in some areas such as electronics this has lead to bad quality and more quantity and to more control in the discounters hands. It also puts pressure on a competing market between brands, be it good or bad. Although this isn´t likely to happen to Aldi there has been one supermarket chain in Germany named (Kaiser´s)Tengelmann that didn´t sell really any own, with brands competing products and has been a rather expensive store, which was one reason why it lost money until it got acquired in 2018 by Edeka.
nice work !
Can u please make a video on Apple Font style
ive been watching your videos for a couple of weeks now (btw i love them) and i also commentend on a couple and i was hurt to see that i wasnt subscribed, i feel like i owe an apology
No worse then the time ALDI sold Cromwell brand Gin
Your channel is so underrated
Try baileys next!
Honestly, I think the second Aldi label looks more like the original than the first one
The algorithm has rewarded you
Only in postal abbreviations are U.S. states abbreviated to two letters. In text, some states are 3, 4, or even 5 letters.
As a once Kentuckian I never saw KTY used, though.
I'm not on board with the assumption that the labelling would allow you to confuse the products when shopping for them. As far as I know, you would not have the original, branded product in Aldi (Lidl, perhaps yes), only their own home "brand". And if you shop in Aldi, you know Aldi. They'll get you the things you want, comparable to branded products, only much, much cheaper.
the gin is really good from lidl!
I assume they renamed it Samuel Joe's in order for Aldi to sell it at it's Trader Joe's stores
Great vid
1:16 Maybe a small addition: At least in Germany, the branded products and the copycat products actually ARE the same product, just in a different packaging. At least this is the case in Germany. There are entire books listing which brand are corresponding to which Aldi product. Or easier, one can just look at the back of the products and see that they are in many cases produced in the same factory.
Some are, some are produced by the same company but with different ingredients and some are completely different - copycat products are not always the same.
Dropping that Tim Tam truth.