Aaron Draplin: The basics of branding

Aaron Draplin discusses the how design can help underdogs win, the importance of giving customers control of their brands, and how brands and companies can be more authentic.
This video is an excerpt from One More Question 📻 if you want to listen to the full episode go here - nwrk.co/omq-aaron
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Host: Ross Drakes
Guest: Aaron Draplin
Nicework team: Anri Coetzee, Jason Tuohy, David Hillier, Shannon Davis, and Andrea Jonker
Nicework Theme Music: Audio Militia www.audiomilit...
Music by David Cutter www.davidcutte...

[@welovenicework.]

🎧 Listen to the full podcast here: nwrk.co/omq-aaron

[@matthew4031]

"These are the limiting moves we get to make." that's solid

[@welovenicework.]

Draplin knows what it means for the little guys to get access to good design and marketing. We love his energy, too! 😄

[@AnuragShukla-xv4xb]

this channel is underrated.... pls keep going...

[@welovenicework.]

Thank you. Watch this space.

[@charles_wren_films]

100%! Just discovered this today and I’m loving it.

[@welovenicework.]

Welcome, welcome. Where have you been?

[@MaoyunXiaohuoziniao]

Very inspiring! Thank you very much.
The host is a good listener as well.

[@welovenicework.]

We're glad you enjoyed it! :)

[@MoreCreativeGFX]

Very interesting

[@PaulSyng]

DDC 💥👌🏼📈

[@davideastham]

Great video

[@welovenicework.]

Thank you, @davideastham. We love Aaron's outlook on branding :)

[@drumitology]

Nice work, Nicework. :-)

[@welovenicework.]

Thank you Franco

[@RahulYadav-yg6zh]

More please

[@welovenicework.]

There's more on the way!

[@welovenicework.]

There is also this - ruclips.net/video/wX8b5smfqRc/видео.html

[@welovenicework.]

And this - nwrk.co/omq-aaron

[@welovenicework.]

AND NOW THIS... ruclips.net/video/qCd0P1kKu3Q/видео.html

[@chewy1979]

2:45 what font are you using for these screens? Trying to place it.

[@welovenicework.]

It's Founders Grotesk :)

[@chewy1979]

Ahhhh! Knew I recognized it… just couldn’t recall. Thank you!!

[@welovenicework.]

@@chewy1979 Glad we could help! :)

[@suryakrishna4662]

👍👍 cool

[@welovenicework.]

Aaron Draplin is a cool man that makes some cool stuff!

[@dane103]

Can we PLEASE kill this trend of showing a clip at the beginning of short 5-10 minute RUclips videos? It's like a trailer for a trailer and it's annoying AF. We don't need a soundbite for something we will be rewatching 60 seconds in.

[@welovenicework.]

Hey @dane103,
Thanks for your feedback. This is something that we're rolling out on our new videos which will be released soon.

[@oohnoble]

Why are you so unhappy?