- Видео 265
- Просмотров 110 010
Nicework
Южно-Африканская Республика
Добавлен 18 июн 2020
Nicework is a purpose-driven branding agency founded in 2007.
For years our purpose has been to “make shit people care about”.
We are focused on making a dent in the world by building brands people care about.
We excel at taking complex or technical information and making it simple, easy to understand and framed in a way that gets people caring. We cut through the noise, get to the heart of what makes a brand unique, build simple and impactful messaging and bring it to life through branding, sales and communications.
For years our purpose has been to “make shit people care about”.
We are focused on making a dent in the world by building brands people care about.
We excel at taking complex or technical information and making it simple, easy to understand and framed in a way that gets people caring. We cut through the noise, get to the heart of what makes a brand unique, build simple and impactful messaging and bring it to life through branding, sales and communications.
Jessica Bong-Woon | What's weird to you is normal to me
Jessica believes that weird ideas are just normal ideas that are filtered out once they enter the corporate landscape.
This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-jessica
===
👉 Subscribe and don’t miss out: nwrk.co/RUclips
Learn from the best - get the latest One More Question delivered straight to your inbox
nicework.in/subscribe-omq
🎙 One More QuestionPodcast: nwrk.co/omq
✍️ The Nicework Medium: nwrk.co/medium
Visit our website:
www.nicework.co.za
-
Host: Ross Drakes
Guest: Jessica Bong-Woon
Nicework team: Zakiah Courtney, David Hillier, Heidi Steeman and Shannon Davis
Nicework Theme Music: Audio Militia www.audiomilitia.com
This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-jessica
===
👉 Subscribe and don’t miss out: nwrk.co/RUclips
Learn from the best - get the latest One More Question delivered straight to your inbox
nicework.in/subscribe-omq
🎙 One More QuestionPodcast: nwrk.co/omq
✍️ The Nicework Medium: nwrk.co/medium
Visit our website:
www.nicework.co.za
-
Host: Ross Drakes
Guest: Jessica Bong-Woon
Nicework team: Zakiah Courtney, David Hillier, Heidi Steeman and Shannon Davis
Nicework Theme Music: Audio Militia www.audiomilitia.com
Просмотров: 28
Видео
Jessica Bong-Woon | It takes more than simply hiring a diverse workforce
Просмотров 12День назад
We need more diversity in branding... but what happens when you actually start hiring people from diverse backgrounds? This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-jessica 👉 Subscribe and don’t miss out: nwrk.co/RUclips Learn from the best - get the latest One More Question delivered straight to your inbox nicework.in/subscribe-omq 🎙 ...
Jessica Bong-Woon | How to embrace weird to completely stand out
Просмотров 68День назад
In OMQ episode #83, Ross Drakes is joined by Jessica Bong-Woon, Associate Creative Director at Ragged Edge. Ross and Jessica chat about how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold. This is episode 83 of the One More Question podcast, also available on Apple, Spotify and h...
Armin Vit: Why would you turn down sponsorship?
Просмотров 12Месяц назад
“We're willing to give up on [sponsorships] in order to have more control and be fully independent. That's the number one thing we value in everything that we do, our independence. We don't answer to anyone.” - Armin This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-armin 👉 Subscribe and don’t miss out: nwrk.co/RUclips Learn from the best ...
Armin Vit: Why do people rebrand?
Просмотров 21Месяц назад
Armin believes companies usually choose to rebrand when they’re “at an in-inflection point and they're ready to grow or they're ready to do something new or they're doubling down on whatever it is that made them special in the first place” - Armin. This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-armin 👉 Subscribe and don’t miss out: nwrk...
Armin Vit: How critical is motion in designs these days?
Просмотров 16Месяц назад
“Everybody's competing in this, at the same scale, with the same entry point. It's free to go on instagram and put a video. The platform for presenting your brand has been equalised.” - Armin With this access and opportunity to compete with leading brands, others are upping their production game and eye-catching motion is now everywhere. This is an excerpt from One More Question 📻 if you want t...
Armin Vit: What's the greatest rebrand of all time?
Просмотров 40Месяц назад
Not the best design and ridiculed by many but made with conviction. Eventually it won all our hearts. What do you think it is? This is an excerpt from One More Question 📻 if you want to listen to the full episode head to nwrk.co/omq-armin 👉 Subscribe and don’t miss out: nwrk.co/RUclips Learn from the best - get the latest One More Question delivered straight to your inbox nicework.in/subscribe-...
Danny Denhard: How do people receive your products?
Просмотров 132 месяца назад
“That delivery guy is ultimately your brand ambassador; if he arrives and he's disheveled, angry and irritated, that's the experience that your customer has of receiving your product.” - Ross Drakes Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. He’s led Product, Growth and Marketing Departments, helping household names and challenger brands...
Danny Denhard: Do you know how to market from the front?
Просмотров 142 месяца назад
"Encourage people to lean into who they're being compared to, as opposed to pretending like it isn't happening." - Ross Drakes Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. He's led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds. This is an excerpt f...
Danny Denhard: Come for the product, love the brand, stay for the community
Просмотров 143 месяца назад
“One thing that keeps your attention and keeps your wallet open is a deeper connection to a brand or a product.” - Danny Denhard Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. He's led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds. This is an excerpt...
Danny Denhard: Reach with ads, sell with brands
Просмотров 143 месяца назад
“Most people have a belief that it's one or the other; so they believe it's brand or performance and it's always "and"” - Danny Denhard Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. He's led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds. This is an ...
Astrid Stavro: How to find the essence of a brand
Просмотров 353 месяца назад
Finding the essence of a brand is about listening intently and carefully. You have to create a safe space where the truth can come out. If you don't, you risk missing important pieces. Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and...
Astrid Stavro: A strong brand is timeless and refreshing
Просмотров 193 месяца назад
To thrive, your brand must be timeless, but in order to become relevant, it needs a fresh spin. Astrid shares her thoughts on how to do this. Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the Inte...
Astrid Stavro: What is "branding" anyway?
Просмотров 523 месяца назад
Astrid is tired of the word “branding”. It reminds her of cows being literally branded with an iron. What word do you think works better? Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the Internat...
Astrid Stavro: Designers, stop looking at other design!
Просмотров 1193 месяца назад
An exceptional designer takes more inspiration from the world around them than they do from just design. Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Desi...
Jason Naylor: The power of colour where there is none
Просмотров 1066 месяцев назад
Jason Naylor: The power of colour where there is none
Jason Naylor: Stick to your values when you collaborate
Просмотров 467 месяцев назад
Jason Naylor: Stick to your values when you collaborate
Jason Naylor: Define your formula, define your identity
Просмотров 537 месяцев назад
Jason Naylor: Define your formula, define your identity
Where’s the money in the creator economy? 💰
Просмотров 6510 месяцев назад
Where’s the money in the creator economy? 💰
Is the music industry under threat from AI and Blockchain? | Jakub Rusiecki
Просмотров 3910 месяцев назад
Is the music industry under threat from AI and Blockchain? | Jakub Rusiecki
Have you ever bought #event tickets that are NFTs? 🎟️
Просмотров 1210 месяцев назад
Have you ever bought #event tickets that are NFTs? 🎟️
Jakub Rusiecki: Web3 UX sucks! It’s time to fix it
Просмотров 2610 месяцев назад
Jakub Rusiecki: Web3 UX sucks! It’s time to fix it
An African artist shares how Web3 will evolve | Anthony Azekwoh
Просмотров 120Год назад
An African artist shares how Web3 will evolve | Anthony Azekwoh
Why is there a lack of African Art in Web3? | Anthony Azekwoh
Просмотров 62Год назад
Why is there a lack of African Art in Web3? | Anthony Azekwoh
The future is biased...but it doesn't have to be | Matthias Wincklemann
Просмотров 29Год назад
The future is biased...but it doesn't have to be | Matthias Wincklemann
Creating new aesthetics: Abstraction for differentiation | Matthias Wincklemann
Просмотров 115Год назад
Creating new aesthetics: Abstraction for differentiation | Matthias Wincklemann
Finding balance in fast-moving agency life | Casey Martin, Play
Просмотров 66Год назад
Finding balance in fast-moving agency life | Casey Martin, Play
Design for future-facing startups like Neuralink and Worldcoin | Casey Martin, Play
Просмотров 78Год назад
Design for future-facing startups like Neuralink and Worldcoin | Casey Martin, Play