"I spent ten hours in this forest hiding in pitch darkness from genocidal alien soldiers who would use superheated spike guns as weapons. The event was so traumatic that I can still remember each one of these trees." "lol mind if I turn off the lights and have you recount the whole thing like a ghost story?"
"I was in battle, constantly being shot at by enemies - enemies holding this weapon - who intended to kill me" "Oh lol can u pick it up and show us how they were tryna shoot u thx"
considering they did a mini series of marine training for 4 they could do something similuar for 5 though no one seems to give two hoots about the covenant any more
CrazyDutchguys Ya i really could careless for the new spartans, plus the elites and/or covenant just look plane ugly in the new games hopefully halo 5 will be this gens Halo 3 but so fare it seems like alot of recycled ideas
Gilad Pellaeon they looked different (armour wise) because they werent really covenant and it was custom Storm armour. They did redesign the elites themselves a bit, I personally really like the change, they look scary now :3. Also you will never know, maybe Halo 5 will be great and the series too. We'll see
Matt Smith such a chilling line. He’s holding a weapon that has probably killed marines. Puts things into perspective of real life warfare, holding a enemy weapon that has killed fellow countrymen.
"No soldier should be honored for doing what is expected" talking about dying in combat. The fact that this is said by a dude with that kind of physical scarring is powerful. Great directing.
@skyraider87 it has to do with what you do and why you are doing it. True heroes don't seek glory and medals. They do what is right no matter the cost. Look up stories of US Medal of Honor recipients, none of them did what they did seeking that medal and I guarantee to the last one that they would all give up that medal just to bring back one person they had lost.
For some reason, hearing the older man holding the Spiker say “Holding an enemy weapon... like this... I.. uh, it feels... I don’t like it...” was oddly powerful.
Yeah, this is pretty ingenious as a way of advertising. Makes folks connect emotionally with the story out of the starting gate and doesn't make any overblown promises about what the game will actually deliver. I love the Deliver Hope trailer, but a critique that can be marshaled against it is that even though Reach was very well done, it never delivered that amazing climactic battle showed in the trailer. So there will always be people who will say things like "yeah but the actual game is nothing like that."
Beautiful, just absolute gold. I would say I wish Halo could be like this again, but maybe it isn't meant to be. Let's just remember the good old days of Halo for what they were. Truly it was a time to be savored, never forget it.
It kinda does....the problem is the old fans who are affraid of changes and will use any excuse to hope Microsoft kick 343i(who is basically a Bungie focused in the serie) and recover Bungie to make them make Halo again....beside some fuck ups Bungie did in Destiny(probably Activision's fault) and looks like they will be focused only in that game in the moment
I honestly don't mind the direction they are taking the halo series so far, but I think it'd be a good idea for them to go back and make games in the covenant war as a marine, like halo 3 odst
Follower of Revan And the Temple of the Sith not really because I live in a house that doesn’t have central air conditioning or a dishwasher so it kind of takes away the advanced technology feeling
My personal theory is that they hired actually combat veterans to play these roles. There is no other way you could get that level of emotion unless you actually fought
@@Matrim42 True but the difference is, if these people actually are veterans, they wouldnt need to act in the same way an actor with 0 war experience would
@@Matrim42 actors that were Combat veterans. The Vietnam war and the Korean war were two of the most brutal wars since WW2 and WW1. Men who fought in WW2 then went on to fight in Korea and saw hell first hand almost if not worse than WW2 but they still fought then came home like nothing had happened. Then their sons fought in Vietnam.... They got the experience and or the acting.
@@platinumheart2505 in point of fact, many of them didn’t come home like nothing happened. Thousands came back traumatized but it wasn’t something one talked about then so most suffered in silence with only their close family knowing just how bad it was. But back to my larger point, actors don’t need to be vets to accurately portray the emotional of combat and not every vet who saw combat would be capable of performing the acting required to transpose their experience onto the character they are portraying.
I remember when I was about 14 when this was going on and every time I saw the ads from this campaign I felt like I was going to cry. Just unbelievable.
with the release of halo 5 i wanted to come watch this to remind me of when a halo game sucked me in and wasnt about new fast paced fighting and hunting the master chief. it was simply about finishing the fight.
It was about the struggle against an unbeatable enemy, right? Now the Covenant is a pushover, a secondary theme in the games. Before storywise, a single Covenant Elite was a threat but in 343's Halo, they're nothing. The feeling of sheer hopelessness I get from this and the novels was great, but then when you played the games you could overcome it. It was perfect theming.
+Space Knight I agree completely with the single elite being a threat in the older games, even now when I play the MC Collection and play the older halo games I get that "oh fuck an elite" feeling.
+Space Knight The sheer hopelessness was gone after Halo 3 due to the end of the war. No matter what 343 does, you can't really go back to that. I'd blame Bungie as much as 343, as they decided to jump ship and finish with H3. (Either prequels or a massive flood return being hinted at would def bring that feeling back)
+Nate McKinney Bungie hasn't exactly written 343i into a corner per say. According to the lore, Earth's population was reduced to 200 million. 343i could've continued on with the theme of a desperate post-war humanity. They could've written it as the UNSC barely keeping their head above the water due to a devastated economy, and the fact that Earth - the central administration and economics hub has been decimated. Instead, 343i has given us an insanely power UNSC. In the span of 4 years, humanity had somehow managed to scrounge up a powerful home defence fleet for Earth, and enough powerful ships that the UNSC are more than comfortable to send their most powerful flagship out into uncharted regions of space, with at least a battalion strength of Spartans. It seems to me 343i just forgot about this or didn't want to write about it so they took off on a different direction instead.
I find it odd that Chief is always commended for saving humanity, but the UNSC couldn't have won without the help of the Arbiter and the Fleet of Retribution. They saved humanity by stopping the flood on Earth and decimated the enemy fleet at the Ark. Not saying that Chief and the Marines didn't kick pass without the Elites' help...just that there'd be no UNSC to do the kicking without our Energy Sword swinging friends.
if it wasn't for Spartans like the master chief the covenant alone would've destroyed the human race. they showed that the covenant could actually be challenged. @ 00:50 and 2:19 you get an idea on that.
They weren't commended for saving humanity as much, because humanity at heart still resented the Elites for what they did to the humans. They started the war in the first place, slaughtering millions of innocent humans in the process. So while they did help, they still remember what they did to the humans. If you watch the ending of Halo 3, it sums it up well. Lord Hood says to the Arbiter that he can't forgive him for them starting the war and what they did to the humans, but that he thanks him for what he did.
These commercials are so chilling and so real. Whoever did them is did an absolutely amazing job. They made the war feel like it actually happened and the actors involved are terrific.
modshroom Idiot Halo is now focused the forerunners which made all this shit happen,its not a fucking fan fiction semi anime style story,how about you fucking get some lore on the forerunners for once fuck head.
Neonmaster Nelson What a *witty* comeback. You could also try debating in a peaceful manner, instead of screaming "fuckface" at him. Your way of doing things will never work if you just try that over and over again.
modshroom Some parts of Halo 4 were actually more darker and human than anything we had seen in the previous games. Halo used to be about a spacedude shooting Aliens and saving humanity. I'm happy with most of 343s directions.
I love how deep this campaign was. How they made it reminiscent of dokumentations about the 2. world war with the museum the diorama and the interviews with veterans. And the dark tone was just great.
Back when I was a young teen and these came out I was like “BORING! Show me the gameplay!” But now I’m older it’s hits so much different. These scenes are genius.
These trailers are legit brilliant. I still think about them now every once in a while. Most trailers are so loud and extra, in your face about everything to try and get you interested. These trailers are the complete opposite. They're incredibly restrained, tactful, quiet. The acting is subdued and believable, with very strong writing. These commercials didn't need loud bells and whistles to get you interested. They were %100 engaging and extremely entertaining. I love them. Still one of the best ad campaigns.
I miss playing this game for the first time. I miss playing it on the 360 on Live, making friends, playing party games. Such good days. Not a care in the world. Sucks that we have to grow up.
I remember the battle of New Mombassa, I'd just pulled Brian Williams out of the crashed Pelican after taking heavy plasma fire, then single handily beat a Hunter to death with my helmet.
Indeed. Easily my favorite franchise of my generation. Everything about it really speaks to me in a way that no other game has done in a very long time.
+c.lowery Hunt The Truth podcasts and Live action ads also belong in that category, even thought the H5 game narrative was terrible and had nothing to do with the marketing.
I want a game set during the human-covenant war. Enough of this shitty forerunner trilogy or whatever the hell its called. In my eyes chief is still aboard the dawn.
this is surprisingly poignant. I think the short historical format of it evokes the memorials of soldiers walking through a ww2 exhibit. seriously, powerful stuff indeed.
This still gives me chills 10 years later. I don’t think any other games will make me feel like this one did. To describe the game in one word, I think it would be... Masterpiece
I come back to these ads and I'm not even all that much of a Halo fan. The ads were better than Halo 3 itself, IMO, and I'm not sure we'll see anything like them again.
If I ever had the opportunity to lead Dice and the Battlefield series back to it's former greatness, I would use these as my model for ad campaigns. I was never a big Halo fan, but these ads are pure genius.
Now this is how you do an ad campaign... It's simple, doesn't come across as trying to hard and really makes you think for a long time after the ad finishes.
It's been 10 years since I first saw this ad campaign on RUclips. I was barely 8 and I had an enormous blast with Halo 1 and 2. Those games were a massive part of my childhood. And yet I still get chills when I see this ad campaign. Halo 3 was truly the best of its time.
Miss the good old days now all you see on tv is call of duty adds i went into gamestop asking about halo mcc recently and they didnt even know when what it was sad to see halo in the state its in but we will rise from this
Halo 3 was so overrated. I mean, there was only one weapon ever used in multiplayer: (the battle rifle.) The covenant were pathetically weak. Brutes were alot weaker than elites. And if you killed one, all the grunts would panic. Hunters were very rare, and when u did find a pair, a turret, or a tank would be offered. The brute chopper was horrible. And the spiker, felt like someone hit a home run with an smg, then hot glued knives to the thing. The mauler was useless on its own. Only good thing about it was the graphics and story.
Mcnuggets 157 Just take a look at the jump from halo 1 to halo 2. Dual welding, headshots, active camouflage, flood abilities, 4 new races, a shitload of new guns, and 2 new vehicles. Along with a big jump in graphics, and covenant ranks. Now. Take a look at the jump from halo 2 to halo 3. 4 new weapons added, that all suck. Big graphics jump and 2 new vehicles. Not much. But for some reason, with the horrible gameplay, everyone calls it the greatest halo. Then the fans went into a "crybaby" stage because they didn't want to play anything else except halo 3 with updated graphics. Odst, a great game in the perspective of a marine, called a horrible game, that "relates nothing to halo." Even though its obvious that a marine isn't a super soldier. Halo wars, a great strategy game in the perspective of a commander, that involves tons of tactics, advantages and disadvantages that you have to watch out for, along with a great storyline. Called a horrible game, "its a fucking tower defense game" according to most. Halo reach, a game that includes options for players who don't like the mainstream, headshot weapons, so that they can have more fun, and abilities to enhance gameplay, and help out in battle. Along with some kick-ass graphics. Somehow called: "ITS TOO MUCH LIKE CALL OF DUTY CUZ IT HAS LOADOUTS. " Halo 4, called the same thing, because it has perks to help out players with aspects of the game they're having difficulty with. And now halo 5. The fans go insane because of a cooler way to zoom in. Sigh, honestly, I loved halo because its fans were open to change and new ideas. But now there's hardly a difference between them and the 12 year old cod players.
lumpy1space2princess You're solely talking about multiplayer. Btw the unique fun aspect of halo was finding and fighting over guns, that simple gameplay is what made it popular and kept it that way, until Halo 4 now nobody cares about it anymore. They fucked up. Every game is becoming the same trying to appeal to the masses. Halo 3 was the best Halo. Btw "open to change" as long as it doesn't completely change the structure of the gameplay. I muss duel wielding so much that was so badass and COOL.
Halo 4 was a descent game if you followed Halo lore which not a lot of people did. Still, I think 343 Industries has the potential to create a good game.
Halo 1-3 was humanitys story, where master chief was the tool for defeating the covenant. Halo 4 and on is master chiefs story, his journey of loss and reclamation of his sanity, of his humanity, and most importantly, of cortana. If anything, the new series is characterizing a prophet, and I think I am okay with that.
Halo 4-6 will be chief recovering. Honestly, he still isn't really forgiving the covenant. In fact, he probably thinks arbiter betrayed humanity, and attacked them anyway.
Nicholas Riley Well, chief didn't really get an explanation about why the elites are killing him. If he sees arbiter, he will kill him without a second thought. Unless Locke interferes. But I think that Locke is on an assassination mission rather than a retrieval. Remember how ONI and Captain Delrio call him "out of date" and "an aging spartan with no humanity".
Really puts things into perspective. Halo is a power fantasy where you get to be an unkillable badass where you kill aliens, blow shit up, and save the day. But this makes it feel like simple history. Grounded everything and invoked the "reality" of the lives lost while we were all living our power fantasies
Here in 2020, praying that 343 does something AT LEAST similar to this. This is amazing and more companies should do these. Amazing how Bungie was sooo ahead to everyone at that time.
They should have taken more time with ODST, make that a complete own game not the half done thing it was. I was a bit disappointing with Halo 3. The marketing was sooo good that I wanted to see humanity really fight for its last breath. I wanted to see us be at the brink of destruction. I wanted to feel the hopelessness that the trailers portrait. But I was left a bit empty that the battle for earth felt so much like Halo 2 still and that feeling never came. Still my favorite Halo game, but the potential to be the best campaign ever was there! Reach however really managed to get that feeling of Armageddon, our destruction and the hopelessness we were in. I liked the way they did that games campaign a lot more. ODST was pretty interesting as well, it was dark, tougher to play through. You could feel that your character was far more weaker than John, which I liked. Put it was more like a DLC than an actual game. They should have done more like that than what thy did with Halo4, exploring the lore of the Forerunners and the flood.
I remember thinking these ads were so boring when they were first coming out. Now... I feel as if I'm a fellow veteran of that war. The fight continues, but not for me.
theSpartan187 Because these were made in 2006, half a decade before 4 was made, and yeah what Loui Furgasson said; in 4 Halsey is shown to be ignorant of John's survival and she's basically his mom soo
They planned to end chiefs story on halo 3, but Microsoft wanted to keep going on with it, so the ads are now non canon, there is no way that oni kept him in the dark for 40+ years, or MC actually died, but this wouldn’t make sense in this scenario as they said he was KIA... but he didn’t die in the human covie war. Also most of everyone knows chief is alive by the end of halo 4. So, basically for now they are non canon...
VERTHASAMVS I really wanna know how this season will start off. Will it start a few seconds before cheif lit the match stopping him and creating a parallel universe.
That last advertisement is my favorite one. I still get chills when I hear that piano song and see master chief look at the camera and makes you want to BELIEVE in a hero and in hope. I miss this game
You know what "real vets" think of interviews like this? They isolate it as part of the game, and it helps them empathize with the characters as more than "set-dressings" that are there for the player to mishandle like some commanders do in the real world to real soldiers. It makes the world you love feel real, and alive.
It doesn't bother me, as vet deployed to the sandbox for the first gulf war. It's fictional, and made to bring people into the Halo gaming community. That said, I think the actors got a lot of the reactions spot on. The pauses, remembering things and being shaken...when I tell my stories, I do the same things. Ugh, gets me choked up a little just thinking about it. They got that right, too...
Wow; I still remember seeing that final one for the first time. That moment when Chief looks up and see that solid gold visor reflecting the scene back at you? THAT is cinematography, and this just an ad for a video game.
When I was a Teen this shit fucking JUICED me for the release. now at 26.. the actors or vets they used to convey the emotion in these scenes. intrinsic. If I don't get a D2 Live action marketing campaign like this..
Best Ad campaign for a video game ever! So immersive. The old soldier survivors were amazing. Made the battle feel like it really happened. I loved the first three Halos. Maybe than can recapture that quality in upcoming Halos.
![Destiny 2 | Star Wars™-Zusammenarbeit - Trailer [DE]](http://i.ytimg.com/vi/XtqnrBapVlQ/mqdefault.jpg)
and 9 years later, these ads are still amazing
god damn 9 years thats so weird to think isnt it?
+DesertPaintball 9 years and these are the best game trailers ever
9 years later and still the best marketing ever
Well there aren't as many Iraq or afghan movies as ww2 movies.
I still get goosebumps as these UNSC Vets speak about their past. The fighting, their thoughts. The realism of it. Shakes me.
Makes you damn patriotic about the human race
s
***** Proud to be Human.
For the covenant!
If I like your comment it won't say 117 anymore...but just know that I liked it in my mind
Tyrone Leader, Jr. cheers fam
these commercials, being a minute long, instill more emotion and world building than your usual two hour long hollywood movie today.
Can't agree more.
You need to watch more movies
Couldn’t agree more, seen a lot of movies and the majority couldn’t hold a candle to this ad campaign.
Kalle Anka Klös For real, what is this man talking about lol
@@Jabbathefettarsel hollywood wokeness bas ruined everything. Movies are awful nowadays like what 💀😂😂
This is pretty deep for a video game. Not complaining they're totally badass, just super deep.
The storyline is insane. There are many books on halo.
DesertEagle117 halo isn't a video game its a fictional universe that has video games of it :P
True, lol
I mean the universe. Halo 5 is going to be pretty story driven, too, so it's not like halo 3 ended anything at all, really.
And I agree halo 3 was not the best campaign.
Are they deliberately trying to give the forest dude a PTSD attack?
"I spent ten hours in this forest hiding in pitch darkness from genocidal alien soldiers who would use superheated spike guns as weapons. The event was so traumatic that I can still remember each one of these trees."
"lol mind if I turn off the lights and have you recount the whole thing like a ghost story?"
"I was in battle, constantly being shot at by enemies - enemies holding this weapon - who intended to kill me"
"Oh lol can u pick it up and show us how they were tryna shoot u thx"
Well, they pictured reporters very well.
Vietnam vets who go back to their old battle grounds say it helped.
I’m watching this for the first time and that was my first thought.
They really, REALLY, should make a mockumentary on this. As in really, this is bloody amazing.
considering they did a mini series of marine training for 4 they could do something similuar for 5 though no one seems to give two hoots about the covenant any more
Gilad Pellaeon there will be a miniseries for Halo 5 as well. Focussing on agent Locke that will be an important character in Halo 5.
CrazyDutchguys Ya i really could careless for the new spartans, plus the elites and/or covenant just look plane ugly in the new games hopefully halo 5 will be this gens Halo 3 but so fare it seems like alot of recycled ideas
Gilad Pellaeon they looked different (armour wise) because they werent really covenant and it was custom Storm armour. They did redesign the elites themselves a bit, I personally really like the change, they look scary now :3. Also you will never know, maybe Halo 5 will be great and the series too. We'll see
lol
Holding an enemy weapon, like this... it’s feels.... I don’t like it.
It’s not real but damn man.. Shivers
Matt Smith such a chilling line. He’s holding a weapon that has probably killed marines.
Puts things into perspective of real life warfare, holding a enemy weapon that has killed fellow countrymen.
@Flare every single marine in bungie's games have more personality than any of halo 5's chracters
@@odstinbound2335 Halo CE's Models had more personality then the Halo 5 characters lol
@@Yugi3344 i always tried to keep the halo ce marines alive.
if you had the weapons system you know best ripped from your hands at any moment to be replaced with a pistol, you'd be pretty fucked in the head too
"No soldier should be honored for doing what is expected" talking about dying in combat. The fact that this is said by a dude with that kind of physical scarring is powerful. Great directing.
Heck yeah
I don't really understand that part tbh
@skyraider87 it has to do with what you do and why you are doing it. True heroes don't seek glory and medals. They do what is right no matter the cost. Look up stories of US Medal of Honor recipients, none of them did what they did seeking that medal and I guarantee to the last one that they would all give up that medal just to bring back one person they had lost.
For some reason, hearing the older man holding the Spiker say “Holding an enemy weapon... like this... I.. uh, it feels... I don’t like it...” was oddly powerful.
Not a single second of gameplay footage and still one of the best video game trailers ever made. Goosebumps every time.
Yeah, this is pretty ingenious as a way of advertising. Makes folks connect emotionally with the story out of the starting gate and doesn't make any overblown promises about what the game will actually deliver.
I love the Deliver Hope trailer, but a critique that can be marshaled against it is that even though Reach was very well done, it never delivered that amazing climactic battle showed in the trailer. So there will always be people who will say things like "yeah but the actual game is nothing like that."
I love the video quality options, low and lower
Quality settings
Low, lower, calculator, and a single square.
I wish the battle with the figurines was an actual battle in halo 3.
+Michael Castro It was, we just didn't play it.
I would love to have had that be a level in the campaign
+Michael Castro That amount of entities would've been too much for the Xbox 360. Such a shame.
Would've been hell on Legendary. I'd probably go to theater right after to see the carnage.
That was the ark battle...the unsc coverd to the people as the 2 new mombasa battle
Beautiful, just absolute gold. I would say I wish Halo could be like this again, but maybe it isn't meant to be. Let's just remember the good old days of Halo for what they were. Truly it was a time to be savored, never forget it.
It kinda does....the problem is the old fans who are affraid of changes and will use any excuse to hope Microsoft kick 343i(who is basically a Bungie focused in the serie) and recover Bungie to make them make Halo again....beside some fuck ups Bungie did in Destiny(probably Activision's fault) and looks like they will be focused only in that game in the moment
+granmastersword When the change is straight up bad we complain. Last true Halo game came out 9 years ago.
Angelo Gonzalez The only think I regret from Halo 3 is loosing its box
I honestly don't mind the direction they are taking the halo series so far, but I think it'd be a good idea for them to go back and make games in the covenant war as a marine, like halo 3 odst
zakkwylde89 it seems that realisticly to me I would have thought they were in the fictional world what we call halo
Anybody ever getting the feeling that you are actually a citizen of the UEG, watching these documentaries in 2581?
Follower of Revan And the Temple of the Sith not really because I live in a house that doesn’t have central air conditioning or a dishwasher so it kind of takes away the advanced technology feeling
Richard The Parachute Ninja A lot of people living in UEG probably doesn't have it too. It's not all sunshine and daisies.
Dude your picture fits for this lmao
I wish.
Nobody expects the Inquisition! I cry every time in gratitude to the souls lost
I just can't imagine a bunch of old dudes memorizing scripts for a video game.
that's acting mate its for the $$$$
They probably told them it was for a movie. Video games had a pretty bad stigma back then and were seen as a "lesser art". Still do a bit these days.
Travis Eltork wat if this was real?
They're actors. Actors need work. This was work. Not hard to imagine.
Yea but there actors
My personal theory is that they hired actually combat veterans to play these roles. There is no other way you could get that level of emotion unless you actually fought
That would make perfect sense. Those guys were amazing!!
It’s possible, but it’s also an actor’s job to convey those emotions, it’s not a requirement that they have the actual experiences behind them.
@@Matrim42 True but the difference is, if these people actually are veterans, they wouldnt need to act in the same way an actor with 0 war experience would
@@Matrim42 actors that were Combat veterans.
The Vietnam war and the Korean war were two of the most brutal wars since WW2 and WW1.
Men who fought in WW2 then went on to fight in Korea and saw hell first hand almost if not worse than WW2 but they still fought then came home like nothing had happened.
Then their sons fought in Vietnam....
They got the experience and or the acting.
@@platinumheart2505 in point of fact, many of them didn’t come home like nothing happened. Thousands came back traumatized but it wasn’t something one talked about then so most suffered in silence with only their close family knowing just how bad it was.
But back to my larger point, actors don’t need to be vets to accurately portray the emotional of combat and not every vet who saw combat would be capable of performing the acting required to transpose their experience onto the character they are portraying.
He gave us hope...
Ultras and 343 fired the halo rings after 4
He made us Believe
I cried, not sorry about it
This must be the marine I accidentally threw a flame grenade at
Legit keking my sides to orbit
Ah good ol bungie halo, the best.
Hello my friend
+delta38vader 2
+delta38vader heretic...
+delta38vader You must be brainwashed
***** No.. Just no. 343 butchered Halo
I remember when I was about 14 when this was going on and every time I saw the ads from this campaign I felt like I was going to cry. Just unbelievable.
with the release of halo 5 i wanted to come watch this to remind me of when a halo game sucked me in and wasnt about new fast paced fighting and hunting the master chief. it was simply about finishing the fight.
It was about the struggle against an unbeatable enemy, right? Now the Covenant is a pushover, a secondary theme in the games. Before storywise, a single Covenant Elite was a threat but in 343's Halo, they're nothing. The feeling of sheer hopelessness I get from this and the novels was great, but then when you played the games you could overcome it. It was perfect theming.
+Space Knight I agree completely with the single elite being a threat in the older games, even now when I play the MC Collection and play the older halo games I get that "oh fuck an elite" feeling.
+Space Knight The sheer hopelessness was gone after Halo 3 due to the end of the war. No matter what 343 does, you can't really go back to that. I'd blame Bungie as much as 343, as they decided to jump ship and finish with H3. (Either prequels or a massive flood return being hinted at would def bring that feeling back)
+Nate McKinney Bungie hasn't exactly written 343i into a corner per say. According to the lore, Earth's population was reduced to 200 million. 343i could've continued on with the theme of a desperate post-war humanity. They could've written it as the UNSC barely keeping their head above the water due to a devastated economy, and the fact that Earth - the central administration and economics hub has been decimated.
Instead, 343i has given us an insanely power UNSC. In the span of 4 years, humanity had somehow managed to scrounge up a powerful home defence fleet for Earth, and enough powerful ships that the UNSC are more than comfortable to send their most powerful flagship out into uncharted regions of space, with at least a battalion strength of Spartans.
It seems to me 343i just forgot about this or didn't want to write about it so they took off on a different direction instead.
+Space Knight well duh the story has gotta developed. I wouldve left if the story's stigmas stayed stagnant.
"Who used it?"
"Well the brutes... mostly..."
I find it odd that Chief is always commended for saving humanity, but the UNSC couldn't have won without the help of the Arbiter and the Fleet of Retribution. They saved humanity by stopping the flood on Earth and decimated the enemy fleet at the Ark. Not saying that Chief and the Marines didn't kick pass without the Elites' help...just that there'd be no UNSC to do the kicking without our Energy Sword swinging friends.
if it wasn't for Spartans like the master chief the covenant alone would've destroyed the human race. they showed that the covenant could actually be challenged.
@ 00:50 and 2:19 you get an idea on that.
+NestR flores
Not denying that, just think that the Elites don't get as much credit for what they did as allies.
They weren't commended for saving humanity as much, because humanity at heart still resented the Elites for what they did to the humans. They started the war in the first place, slaughtering millions of innocent humans in the process. So while they did help, they still remember what they did to the humans. If you watch the ending of Halo 3, it sums it up well. Lord Hood says to the Arbiter that he can't forgive him for them starting the war and what they did to the humans, but that he thanks him for what he did.
+Grim
I mean from the game makers.
Thesk 'Darram Like why the game developers didn't add that in, instead of the way they did it?
"no soldier should be honoured, for what is expected"
I kid you not, I actually stole this once when mentoring a young marine.
These commercials are so chilling and so real. Whoever did them is did an absolutely amazing job. They made the war feel like it actually happened and the actors involved are terrific.
I which the game would have that darker tone. Or at least Spielberg's mini series.
modshroom Idiot Halo is now focused the forerunners which made all this shit happen,its not a fucking fan fiction semi anime style story,how about you fucking get some lore on the forerunners for once fuck head.
Neonmaster Nelson What a *witty* comeback. You could also try debating in a peaceful manner, instead of screaming "fuckface" at him. Your way of doing things will never work if you just try that over and over again.
modshroom
Some parts of Halo 4 were actually more darker and human than anything we had seen in the previous games. Halo used to be about a spacedude shooting Aliens and saving humanity. I'm happy with most of 343s directions.
Justin Gordie So it seems modshroom is also the king of witty comeback. Always good to start with a "fuck you " to get your audience's attention.
Frederic Beaudet Haha yeah. That and some basic grammar skills would be nice.
I loved Halo 3... I just wish this ad campaign actually tied into the game in some way
Graphic Gaming RIGHT
Sort of people thought he was dead in space so mia
Graphic Gaming The whole thing was a cover story by ONI to explain Master Chief's disappearence and to cover up the Flood.
I think these ads take place several years after the events of Halo 3
Corynthius close to if not 30 years after Halo 3
these ads are so powerful
I love how deep this campaign was. How they made it reminiscent of dokumentations about the 2. world war with the museum the diorama and the interviews with veterans.
And the dark tone was just great.
Halo 3 is probably the best game ever.
The marketing, the actual game, the ending of the trilogy, the DLC
Amazing.
There was dlc?
Ya_Olde_Pal_Gray Halo ODST was DLC before they released it standalone
Back when I was a young teen and these came out I was like “BORING! Show me the gameplay!” But now I’m older it’s hits so much different. These scenes are genius.
These trailers are legit brilliant. I still think about them now every once in a while. Most trailers are so loud and extra, in your face about everything to try and get you interested. These trailers are the complete opposite. They're incredibly restrained, tactful, quiet. The acting is subdued and believable, with very strong writing. These commercials didn't need loud bells and whistles to get you interested. They were %100 engaging and extremely entertaining. I love them. Still one of the best ad campaigns.
I miss playing this game for the first time. I miss playing it on the 360 on Live, making friends, playing party games. Such good days. Not a care in the world. Sucks that we have to grow up.
I remember the battle of New Mombassa, I'd just pulled Brian Williams out of the crashed Pelican after taking heavy plasma fire, then single handily beat a Hunter to death with my helmet.
That story has nothing on the time I stubbed my toe on a mounted machine gun and survived
I got a stitch standing up once.
I lost three limbs moving my pinky finger
This ad always reminds me of Shakespeare´s quote: "Once more unto the breach, dear friends, once more..."
Made me get all patriotic and shit about our race as a species...That's how much of an impact this game has made!!!
Indeed. Easily my favorite franchise of my generation. Everything about it really speaks to me in a way that no other game has done in a very long time.
who on earth could dislike this?
+Roarshac Norris Feminists probably somehow
+Roarshac Norris 240p
people who are being dicks
a guy from harvest
Covenant lovin MoFos
Amazing ad campaign. Man, those were the days.
+c.lowery Hunt The Truth podcasts and Live action ads also belong in that category, even thought the H5 game narrative was terrible and had nothing to do with the marketing.
These were incredible. An absolute masterpiece in the Halo collection.
I want a game set during the human-covenant war. Enough of this shitty forerunner trilogy or whatever the hell its called. In my eyes chief is still aboard the dawn.
Exactly. Halo series for me ended in Halo 3.
Or I would like a game on the insurrection war too
+Imperial Ace Scholar ik so frustrating
Agreed. Master Chief is still floating in space, at peace.
That's what I tell people...343's work can easily be considered fan fiction, whether they like it or not.
343 you need to remember this… this is why Halo is so important to Halo og fans.
this is surprisingly poignant. I think the short historical format of it evokes the memorials of soldiers walking through a ww2 exhibit.
seriously, powerful stuff indeed.
This still gives me chills 10 years later. I don’t think any other games will make me feel like this one did. To describe the game in one word, I think it would be... Masterpiece
Man I’m here in 2019 remembering how as a kid I just watched all of these being literally so hype for this game hmmm the good ol days
I come back to these ads and I'm not even all that much of a Halo fan. The ads were better than Halo 3 itself, IMO, and I'm not sure we'll see anything like them again.
still in tears watching this, almost a decade later OTL Love it.
"Its just a video game Reese"
YOU DONT UNDERSTAND DAD!!
If I ever had the opportunity to lead Dice and the Battlefield series back to it's former greatness, I would use these as my model for ad campaigns. I was never a big Halo fan, but these ads are pure genius.
these old dudes rock.
I used the shotgun.
Now this is how you do an ad campaign...
It's simple, doesn't come across as trying to hard and really makes you think for a long time after the ad finishes.
"No soldier should be honored for doing what is expected." Holy shit...
It's been 10 years since I first saw this ad campaign on RUclips. I was barely 8 and I had an enormous blast with Halo 1 and 2. Those games were a massive part of my childhood. And yet I still get chills when I see this ad campaign. Halo 3 was truly the best of its time.
I wonder if any of those men in real life were WW2/Vietnam veterans. They give fictional war stories with such realism.
Honestly these trailers are absolutely amazing, they really held immense yet subtle emotions.
"The Chief told me once, that no solider should be honored, for doing what is expected."
God, these adds are fantastic.
Miss the good old days now all you see on tv is call of duty adds i went into gamestop asking about halo mcc recently and they didnt even know when what it was sad to see halo in the state its in but we will rise from this
Ah, there's your problem. You went into Gamestop. :)
Halo 3 was so overrated.
I mean, there was only one weapon ever used in multiplayer: (the battle rifle.)
The covenant were pathetically weak. Brutes were alot weaker than elites. And if you killed one, all the grunts would panic.
Hunters were very rare, and when u did find a pair, a turret, or a tank would be offered.
The brute chopper was horrible. And the spiker, felt like someone hit a home run with an smg, then hot glued knives to the thing. The mauler was useless on its own.
Only good thing about it was the graphics and story.
lumpy1space2princess i must say it wasnt bungies best effort and tbf all halos are far from perfect halo 2 was great but had many issues
Mcnuggets 157 Just take a look at the jump from halo 1 to halo 2.
Dual welding, headshots, active camouflage, flood abilities, 4 new races, a shitload of new guns, and 2 new vehicles. Along with a big jump in graphics, and covenant ranks.
Now. Take a look at the jump from halo 2 to halo 3.
4 new weapons added, that all suck. Big graphics jump and 2 new vehicles.
Not much. But for some reason, with the horrible gameplay, everyone calls it the greatest halo.
Then the fans went into a "crybaby" stage because they didn't want to play anything else except halo 3 with updated graphics.
Odst, a great game in the perspective of a marine, called a horrible game, that "relates nothing to halo." Even though its obvious that a marine isn't a super soldier.
Halo wars, a great strategy game in the perspective of a commander, that involves tons of tactics, advantages and disadvantages that you have to watch out for, along with a great storyline. Called a horrible game, "its a fucking tower defense game" according to most.
Halo reach, a game that includes options for players who don't like the mainstream, headshot weapons, so that they can have more fun, and abilities to enhance gameplay, and help out in battle. Along with some kick-ass graphics.
Somehow called: "ITS TOO MUCH LIKE CALL OF DUTY CUZ IT HAS LOADOUTS. "
Halo 4, called the same thing, because it has perks to help out players with aspects of the game they're having difficulty with.
And now halo 5. The fans go insane because of a cooler way to zoom in.
Sigh, honestly, I loved halo because its fans were open to change and new ideas. But now there's hardly a difference between them and the 12 year old cod players.
lumpy1space2princess You're solely talking about multiplayer. Btw the unique fun aspect of halo was finding and fighting over guns, that simple gameplay is what made it popular and kept it that way, until Halo 4 now nobody cares about it anymore. They fucked up. Every game is becoming the same trying to appeal to the masses. Halo 3 was the best Halo. Btw "open to change" as long as it doesn't completely change the structure of the gameplay. I muss duel wielding so much that was so badass and COOL.
Finally figured out the piano is a part of Raindrop Prelude by Chopin fyi!
+Maggie O'Quinn Yupp
watching this campaign again really makes me excited to see what's going to happen to Master Chief in the next game.
Same thing that happened in Halo 4, gonna be shit.
Halo 4 was a descent game if you followed Halo lore which not a lot of people did. Still, I think 343 Industries has the potential to create a good game.
Halo lore went out the window with Halo Reach
Orpheus063 How?
Orpheus063 I'm pretty sure you are talking out of your ass.
Halo 1-3 was humanitys story, where master chief was the tool for defeating the covenant. Halo 4 and on is master chiefs story, his journey of loss and reclamation of his sanity, of his humanity, and most importantly, of cortana. If anything, the new series is characterizing a prophet, and I think I am okay with that.
Halo 4-6 will be chief recovering. Honestly, he still isn't really forgiving the covenant. In fact, he probably thinks arbiter betrayed humanity, and attacked them anyway.
How did the Arbiter betray humanity? If anything, he helped, especially in H5G where he's probably going to help Locke find Chief.
Halo 4: PTSD
Well said
Nicholas Riley Well, chief didn't really get an explanation about why the elites are killing him. If he sees arbiter, he will kill him without a second thought. Unless Locke interferes. But I think that Locke is on an assassination mission rather than a retrieval.
Remember how ONI and Captain Delrio call him "out of date" and "an aging spartan with no humanity".
The one at night where they put the lights down still gives me chills.
Really puts things into perspective. Halo is a power fantasy where you get to be an unkillable badass where you kill aliens, blow shit up, and save the day.
But this makes it feel like simple history. Grounded everything and invoked the "reality" of the lives lost while we were all living our power fantasies
I was real into these games back then. This was an awesome series too. How could he not like holding a spiker. Means dead brutes.
Feels like just yesterday these were on TV
Anyone here in 2018... even now, these ads still amaze me.
Here in 2020, praying that 343 does something AT LEAST similar to this. This is amazing and more companies should do these.
Amazing how Bungie was sooo ahead to everyone at that time.
I hate to say it but there never should have been a Halo 4.
They should have taken more time with ODST, make that a complete own game not the half done thing it was. I was a bit disappointing with Halo 3. The marketing was sooo good that I wanted to see humanity really fight for its last breath. I wanted to see us be at the brink of destruction. I wanted to feel the hopelessness that the trailers portrait. But I was left a bit empty that the battle for earth felt so much like Halo 2 still and that feeling never came. Still my favorite Halo game, but the potential to be the best campaign ever was there!
Reach however really managed to get that feeling of Armageddon, our destruction and the hopelessness we were in. I liked the way they did that games campaign a lot more. ODST was pretty interesting as well, it was dark, tougher to play through. You could feel that your character was far more weaker than John, which I liked. Put it was more like a DLC than an actual game.
They should have done more like that than what thy did with Halo4, exploring the lore of the Forerunners and the flood.
That's when the franchise lost me.
This just gives me goose bumps. Jesus. We need more advertisement campaigns like this.
2007: what Master Chief did for humanity
2021: what humanity did for Master Chief
Happy 12th birthday Halo 3
1:58. That was intense. Sounded legit. Fucking PTSD setting in for that guy in 3,2,1.....
These ads were legendary
I remember thinking these ads were so boring when they were first coming out. Now... I feel as if I'm a fellow veteran of that war. The fight continues, but not for me.
After all these years I think this is the best ad campaign for a video game ever.
Its funny how halo 4 takes place almost 5 years after h3, but these ads implied he never got home
ONI probably kept the public censored from his arrival most likely.
theSpartan187 Because these were made in 2006, half a decade before 4 was made, and yeah what Loui Furgasson said; in 4 Halsey is shown to be ignorant of John's survival and she's basically his mom soo
It's probably before they found him
theSpartan187 Oni kept chief in the dark, top secret, to deify him. He never came home, essentially.
They planned to end chiefs story on halo 3, but Microsoft wanted to keep going on with it, so the ads are now non canon, there is no way that oni kept him in the dark for 40+ years, or MC actually died, but this wouldn’t make sense in this scenario as they said he was KIA... but he didn’t die in the human covie war. Also most of everyone knows chief is alive by the end of halo 4. So, basically for now they are non canon...
this was a really brilliant ad campaign looking at it now, and I still haven't seen a video game that's matched it in quality or creativity.
Man, I wish there were more ad campaigns like this
Everytime I see it, it makes me want to play halo
(Even the bad ones)
Such an amazing ad campaign. Fricking chills, even after all this time.
This was peak halo.
Halo 3 was such a huge game that many trailers were needed for such an amazing game to live up to its own hype.
7:06 H3LL0 I Am MAst3r Ch3if LOLOLOLOLOLOLOlolololololololol.
Arby n the Cheif :)
VERTHASAMVS You know about the 8th season upcoming right?
yeah
VERTHASAMVS I really wanna know how this season will start off. Will it start a few seconds before cheif lit the match stopping him and creating a parallel universe.
*****
who knows, but it will be funny
The best ad campaign for a video game. Love seeing these again
can't believe it's been that long... 9 years. For the halo universe, a long terrible war that cost humanity billions of lives and dozens of worlds.
It’s awesome to see different perspectives from the marines years after the events of Halo 3. Fokin righteous m8
Poor guy.
"Mind if we turn off the lights??"
"..."
still think about this all the time. 2019
all they needed was hope and 117 gave them hope live on 117 live on
10 years later and halo 3 is still my favorite game of all time.
It hurts so bad what they did to this franchise. I hope that they can match this again someday.
That last advertisement is my favorite one. I still get chills when I hear that piano song and see master chief look at the camera and makes you want to BELIEVE in a hero and in hope.
I miss this game
I wonder how do actual war vets feel about these interviews.
They wouldn't be offended. Because they're not pussies.
***** Great comment but what I personally meant is how they feel about THIS fictional interview.
Awho Chen that's fuckin dumb. It's like asking how we felt about saving private Ryan. It's FICTION. Take it for what it is.
You know what "real vets" think of interviews like this?
They isolate it as part of the game, and it helps them empathize with the characters as more than "set-dressings" that are there for the player to mishandle like some commanders do in the real world to real soldiers.
It makes the world you love feel real, and alive.
It doesn't bother me, as vet deployed to the sandbox for the first gulf war. It's fictional, and made to bring people into the Halo gaming community. That said, I think the actors got a lot of the reactions spot on. The pauses, remembering things and being shaken...when I tell my stories, I do the same things. Ugh, gets me choked up a little just thinking about it. They got that right, too...
One of the best ad campaigns I have ever seen
Greatest ad campaign of absolutely everything ever.
And I still liked halo 4
no solider should be honored for what is expected. now that is a qoute right there
I am so proud of 343 for recapturing like 1% of this magic again
Oh my God its Alister!
Wow; I still remember seeing that final one for the first time. That moment when Chief looks up and see that solid gold visor reflecting the scene back at you? THAT is cinematography, and this just an ad for a video game.
How is it that all the halo commercials from 9 years ago are better to watch than the crap tv show?
When I was a Teen this shit fucking JUICED me for the release. now at 26.. the actors or vets they used to convey the emotion in these scenes. intrinsic. If I don't get a D2 Live action marketing campaign like this..
rated M for Masterpiece.
Best Ad campaign for a video game ever! So immersive. The old soldier survivors were amazing. Made the battle feel like it really happened. I loved the first three Halos. Maybe than can recapture that quality in upcoming Halos.
I think Halo 3 (and ODST) had the best ad campaigns.
That weapon hall guy kills it in his part. Loved these ads