HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience
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- Опубликовано: 25 авг 2024
- HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience
Creating a target audience is one of the most overlooked, yet most powerful, marketing tactics. Many companies and entrepreneurs fear that targeting an audience excludes other people (who aren’t technically in their target group) from consuming their business. SO NOT TRUE. Any good marketing strategist knows that you can’t catch everyone, so the more refined your target, the better. In this video, I explain the power of effectively targeting your audience to help you weed out competition and generate more business. I give you the top three steps to determining the audience you dream to build.
// HOW TO CREATE YOUR TARGET AUDIENCE
1. Write down your identity factors - What makes you, you?
2. Write down your interests and passions.
3. See how you can combine your identity factors and interests
*Layering your audience is the best way. Ie. If you love African-inspired fashion and dogs, you may begin an African-inspired dog clothes line - instead of just doing a general fashion blog*
// S U B S C R I B E.
www.youtube.co...
New Videos Every Tuesday (& most Thursdays)!
// F O L L O W.
Website | www.erinondemand.com
Instagram | @ErinOnDemand
Facebook | Erin On Demand
Twitter | @ErinOnDemand
// R A N D O M D E E T S.
Sweater | Franchesca’s
// E R I N
I'm Erin and I'm a new full-time entrepreneur. I'm super excited to take you all along this crazy ride as I build my business from the ground up. Starting a business is much more than what influencers make it seem. It takes grit, hard work, and a lot of learning along the way. I'm taking you through the trenches and on the mountaintops with me, giving you a good look inside the life of a startup entrepreneur.
Even though you are saying "girl," I'm listening. LOL....
Lol me to I was thinking the same thing, she's helping me out
Even if she's saying "beautiful people", I'm listening. LOL...
right she proves her point, she knows her main audience is women but as she says others will still follow you but it's helpful to niche your audience.
Yoga Bliss Dance Indeed, but we’re just joking.
OMG I scrolled down and I was going to type this one too 😂
Wow so many things to say...
1) This video was exactly what I needed. I'm gay and a martial artist. I also love makeup and I've always thought I had to choose one thing or another and never looked at seeing how they could work together as an option.
2) As I watched this video, I thought about whyyy it was I was drawn to your content and while I may not be your EXACT target audience, I can tell you probably mostly cater to people between 18-30. I'm 23 and I think you really appealed to me because you had personality that came off as genuine but not trying too hard. You provided ACTUAL value. Your editing wasn't obnoxious but well put together...and you used lingo that I resonated with.
3) Side note: You are absolutely stunning. Those cheekbones are EVERYTHING lol.
Thanks for such a well put together video. Instantly subscribed!
"The more intricate your audience is, the better!" "What makes your business unique, is you!" THANKS SO MUCH, YOU ARE AWESOME!!
I have been watching your channel for the last few days and wow your content is rich with information! I love the way you present everything. Seeing another successful Black woman doing her thing encourages me. Keep bringing us content. New subscriber here! I see you at a million and more already!
And yes please post that social media marketing video. I need help on that. I haven'tfully grasped how to do that. Could you also do a video on how to work efficiently on your niche.
Aww so sweet. Thanks so much for subscribing! Glad you're getting a lot out of my content! I'll add that idea to my list xo E
PamperedKoils SAME!
Glad I found this. I noticed that over the years I've been getting men commenting "sexy asf baby" on a body appreciation video and derogatory things on my videos, and that my reach is 90% male. It NEVER occurred to me, that I was trying to get females to watch my videos, to help other women and inspire them and not try to pick up disrespectful men who are being trashy. It occurs to me now that I have to change the way I project myself on camera so that these men do not want to watch my videos. I would LOVE to have the male gender on my channel, but its being overpowered with derogatory remarks by creepy-type men. Their comments make me feel uncomfortable when I am trying to help other women embrace their beauty, innocence and bodies. I was thinking of switching to a makeup/beauty channel, so that *Disrespectful* men would be grossed out and not click on the thumbnail. I welcome men who are neutral and coming to my channel to not say harassing things or sexualizing/objectifying my videos, but it gets very discouraging seeing that all my videos only attract men who objectify women when the entire point was to help women embrace their bodies and learn about sexuality, energy and loving their bodies.
I think that is part of RUclips, you can block persistant folks but yeah think about and speak to the women you are wanting to work with or inspire. Talk as if you are talking to her specifcally.
I loveddd the doctor analogy! Anyone else a sucker for analogies to explain things? LOL
I am so glad to have come across your channel. Thanks for posting this video 👍🏾
I’ve cultivated more valuable implementable info in watching just a few of your precise cut and dry yt video than I have going to high paid seminars , and masterclasses . I love what you are doing here , you are a true goddess , please continue to spread the greatness that you are 💚🌹
She is so nice and thoughtful.
“Maybe you started it and you weren’t really thi..... maybe you started it and didn’t really have that in mind “😂😂😂
I love how you caught yourself. I’m subscribing now !!
She is
Every time I watch one of your videos I leave feeling better. Thanks for the tips.
Thankyou for sharing. Lately I´ve seen more businesses rejecting customers pure only because they were not in their ideal target customer perspective. I had to leave a 1 star on Google Maps for a store and there were more people with me that did that. My message is just always to be kind to your customers, although they might not ´represent your business' , your product or service can be of great importance.
I rarely comment on RUclips, but this was excellent, and your personality comes across beautifully. Thank you so much!
my go-to channel for anything business related! love your content
thank you so much for the tips!!! i’ve always been really confused on the whole target audience thing but throughout this video i realized that my videos are more catered to teen girls who want to be cute and aesthetic but at the same time are tomboys and want to express that
How I wish different entrepreneurs or young people from different continents can come across this channel.
Consistency is key! Keep dropping them nuggets girl!!!
This is so helpful. I used to think that I would want my content to reach everyone but I’m learning that I already know the main focus for my target audience which is millennial women.
Erin! I was lost in my biz cuz Ive been posting on IG and tiktok and had low engagement. And you gave me so much clarity and now I have a better idea how to improve my content and copy writing. Love this video! Really really appreciate it! ☺️☺️❤️❤️❤️❤️❤️❤️
Really great information! Thanks so much.
Omg it’s so crazy that there is now a woman famous for making her kids lunch! I love your channel & can’t wait to gain these type of marketing skills
Rewatching this for the nth time! Talk about evergreen content. Much love to your channel!
The idea of layering audiences is genius Erin! I found that when I layered "early career professionals" on my career consulting brand I was able to better focus on creating great content!
I've read quite a few articles about target audience, but this video definitely stands out. I found that you delivered some unique and valuable points and also really good examples. Thanks for the video and for doing what you do :)
you did good on explaining this and making sense of having a target audience but still having others want to see your content.
This is the most simple video I have seen on this, and it helped the most. Thank you!
Girl you said assess your current audience and I legit went 😵💫 how have I not done that already??? 🤣😂 Thanks for the reminder!
A target audience is SOO important. My products were for women like me, yet had not made that CLEAR so had older men commenting on my post and page. Had to delete the entire post and start over!!!
You are amazing! I’m in business trying to rebrand and you just dropped GEMS!
I appreciate you! For so long, I didn't realize I was doing that, "Anyone can watch it" approach, as a woman in Christ who wants to preach the Gospel, when in reality, I really do have a target audience! Women in Christ, and women who want to know more! With your advice and tips, you have helped so much! I am super excited and ready to really get into refining my audience and putting out quality content! Blessings to you!
Thank you for sharing. As a business consultant making a difference for medical professionals, I needed ideas on how to get more to join my free network. Love your videos 😘
What I failed to say in my last comment is that you are so practical. #gem
thank you so much, your videos on growing a youtube channel are one of the most helpful that ive seen!
Tiana Shern right! They’ve helped me so much!! Your profile picture and banner is so cute btw! 💗💗
Girl I love your voice and how you get to the point. This video was really clear. Subscribed!!
Daaaaaang I love your voice. Brand voice, and actual voice. You captivate me, not bore me. I subbed so that I can keep learning from you! Keep up the great work!
I have heard this before but this is the first time I am really feeling it! Thanks a lot
Love this video... very informative. Thanks.
best video! Simple and down to earth ❤️
Giiiiiirl... Where we going though? Looking good. Thank you for all the awesome work you do, been watching and sharing your content for a while now. Grateful.
I literally have a pen and paper in front of me. This was very helpful thank you so much, I am a RUclipsr from South African and I started my channel last year but was not feeling motivated at all. Thank you for helping me learn to work on my craft even with your other videos.
OMG! As a Black/Female business owner, this info is SO SO helpful! Thank you! Also, just subscribed!
Erin you rock 😁🔥 Whenever you say "GIRL!!" I'm always like "BOY!!" 😅. I just can't tell you how much your content really helps. I can't thank you enough. 🙏🏽 Keep killing it 🤘🏽
I heart you Erin! You are the best motivator! 💛 thank you!
Great content, thank you for sharing.
Hi from Argentina! very clever woman, very simple explanation, directly to the point! thank you!
I liked the video as soon as the video started cuz sis this is a look
Thanks Erin - awesome video, will definitely use these tips!
The doctor example! This is gold! Thanks for the video, subbed!
Hey Erin I’m new to your channel. I’m a fashion designer who is starting a luxury street brand. I just want to say out of all the target audience video, I connected with this one so much easier. Thanks for the content. I’ll be watching more. I’m trying to get my audience together because I’m in the phase of production and marketing.
Erin, thank you...I have been struggling (for a long time) to come up w/an answer to the question, “so, what is Kathryn’s Hacks?” After watching this video, I, now, have an answer! 👍🏾🙏🏾💆🏾♀️🥰💛💚💜💙💕👌🏾👸🏾
love how your videos are always so straight to the point 💞 would love to see more about your own experience like your career or the vision that made you become an entrepreneur if it's not too personal for you
Vanessa P So glad you’re loving my content! That’s coming soon Vanessa!! Xo E
This was so helpful for what I need right now, thank you soo much. Btw, you are absolutely stunning.
My problem is I don't know what my target audience should be. I know what content I wanna make but I really don't know what kinds of ppl would be interested in it. At the moment my "actual audience" seems to be ppl who are much older and I don't mind it, but i can't say I'm content with it. But I just have no idea how to create a target audience that doesn't require moving into a niche that I want to avoid. I like what i'm doing. IDK, it's just hard. But you speak the truth. I guess I'm trying to avoid compromise but it may be that I don't really have a choice if i want to grow on yt
Oh my gosh! I just discovered your page and I am now up at 1am binge watching all your videos! Your Content is Amazing! I am finding literally everything I needed to hear right now!!
Girl! I was one of them struggling with this topic! Thank you soooooo much with your silly self! You are so funny! I appreciate you and that you shared this vital information with awesome delivery. 😋
I needed to hear this because I’m all over the place with all the ideas I have! I would like to know how to turn the social media I already have around. I feel like deleting everything and starting over...
I thought you were an essential oils channel from your name! HIt me up if you want to chat about focus..
You’re right. I am into holistic health and I found a plant that shares my first name. I don’t use RUclips for business at all but I have been switching things to my real name. I’m just getting over being a super private person.
Totally trying to figure out my target market. Started my youtube this summer to reach out but really don't understand my target market as I'm looking to help people that are having a hard time, to get over their hump and recognize their value 💥
Nice video Erin! Keep up the great work!
Detroit girl watching from rural Nebraska.
Yasss! Thanks for tuning in Detroit fam! xo E
This video just turned on so many light bulbs. Thanks Erin.
Thank you so much for this, love the tips! X
I hit the 1k on this one yayyy! 💃🏽
thank this video made me realize I didn't pay any attention to building my audience
Thank for this video boom boom boom
Thank you Erin for you advise 😘
I really love this thank you so much. Definitely going to subscribe 🙌🏾🤞🏾
Helped very much! Definitely put it into perspective.
yes,more questions could help
Dope video! This was very helpful! I would pause the video, think of my audience, write it down, then I narrowed it down! Super excited!
This was very helpful , thanks queen!
Hello Erin. I watched your video today. Great presentation and info. Thanks.
So, this is what I decided to do. Watch all your videos and follow all the directions. Let's see me grow!
Thank you THANK YOU for this video! As a new content creator this was super helpful
Thanks for your help Erin. I just revamped my page because I haven't done much with it in 9 years since I started it. I'm branding it more with me and all my main interests, not just business. I'm also targeting my audience which I just edited in my ABOUT description. So I'm reviewing more of your videos, along with my teenage daughter! Lol Working on my equipment also. Its time to take this serious! I have lots to say😊 Thanks and I welcome any advice. You're great!
Thank u, this is SO HELPFUL as I write my book and build my brand!!!
thank you for this video. It helped my brain to start spinning about the target audience. Also, my strategy was opposite and I know why it does not work :)
I just subscribed. Love you Eric from South Africa
My fav youtuber ! 💋 I love you
I have no kids but you made that lunch making channel sound sooooo goooood 🤣
Brilliant. Lovely. Thank you.
So true about there being a difference between our target audience and overall audience!
Moon Allured Yeah girl, completely different!
Erin On Demand it's so nice seeing you on Creator on the Rise!💜🌟
Great video! I love how you broke it down and simplified it. I would love to see a video from you about rebranding.
Thanks girl! Oooh that's a good one! Adding to my list. xo E
That was perfect! Thank you!
Very necessary. Thank you for this video Erin. A good topic I would like your POV/expertise on is tips for not being the face of your brand. After viewing this video it does feel like I need to see what companies that are doing that don’t have the owner at the forefront. I’m more so the “Stan Lee” of the franchise. I’ll pop out, but I’d like to keep it lowkey.
Very Helpful video Erin. I'm currently changing my channel into a business and these tools are very helpful thanks.
Excellent video! It's what's worked for me so far, and your tips help me to further hone in on my target.
This is completely true. I am going to apply these tips to my branding on both Instagram and RUclips.
Yes social media marketing will be amazing
Great video! Thanks for the info!
Wow. This is the most proper explained video ever. Obsessed. Thank you!
I feel so blessed to have found your page. You are helping to get my boss bae attitude back on track. You bring your brand from your ❤️ heart. Authentic enough I can feel it from miles away. Thank you Erin✨ ... as for what I have been doing... well I have to step into google ads and seo and im nervous. Not from the US so it rather limited in terms of success rates... anything to share would be find... peace and love 💕
I loved this, I've been struggling trying to find my audience as well. Extremely helpful 💖
Great tips, thank you Erin!
I finally get it now!! THANK YOUUU!!!!!!!
This is an awesome video!! You're a really great speaker! Thanks for sharing :)
Thanks Erin for this video. It is sooooo helpful because though I know Who should be my Target Market, I still didn't consider all the other factors. All The Best to You.
Love the lunch analogy. Enjoyed this Erin!
I’ve watched many of your videos and just heard that you’re a Detroit native! That’s so exciting and encouraging!
Gracias!!
Thank you soo much. You literally gave me my target audience.👩👦 who are you? Are you a psychic? Can you see me right now? Because you were legit spit on😂
This was very educational.