Evan Hafer Talks Business & The Story of Black Rifle Coffee | BRCC
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- Опубликовано: 14 окт 2024
- This week's episode sees Evan give a tour and breakdown behind the SLC BRCC Headquarters, why he does what he does, and what it takes to be successful in business. From his days as a Green Beret to Founding a publicly traded coffee company, come take an hour of your day to listen how if a knuckle-dragger like Evan can do it, you can too.
🥇 Explore Black Rifle’s Award-Winning Coffee: www.blackriflec...
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
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BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
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The pride in which Evan talks about coffee roasting makes it very easy to see why Black Rifle has been so successful.
I honestly love this kind of content. No real purpose just talking and showing us stuff. You can really tell how passionate Evan is about all of this
This may have been my favorite episode so far! Just hearing the thought process and design behind the whole business and culture, amazing.
BRCC is more than a coffee company. It's the definition of the American dream.
Lol... yeah lets go with that 🤣
MO is the perfect coffee
If you’re a democrat then sure yeah
There communist disguised as “conservative republicans”
My family and I recently drove through Salt Lake and visited your shop. The staff treated my kids and wife as if they were friends. They even went into the back office and brought out stickers for the kids that hadn’t been released yet. Not to mention the amazing coffee we had. We love your command what you are doing for many different communities!
It really speaks to me that Evan started this company in his mid thirties. It's easy to feel like its too late to chase a dream if you aren't 20 years old and single but the success of BRCC proves otherwise. Genuinely inspiring.
The reason I've supported BRCC is exactly as you outlined. BRCC is the epitome of what a veteran run organization should be. Kuddos to you and all that you've done.
So I am moving to Japan because my wife is Japanese. Once we get established my goal is to open a coffee shop revolving not just around coffee but my love of hiking and camping. You folks have given me the inspiration to get after it and make it happen. Thank you for this episode it has given me some good insight. I hope I can do a coffee subscription from there. Thank you and keep being awesome. 👍
Sounds great good luck brother.
Evan…Thank you for this episode. I have been a BRCC Club member since the beginning and was finally able to visit that shop in late 2016 and early 2017. I also want to thank you for bringing me out to VAAS22..still very humbled. Hope to shake your hand again someday. 🤙🏻👍🏻☕️☕️🏹🏹🇺🇸🇺🇸
I got out the Army back in 2009. Like many Combat Veterans, those first years out were extremely difficult. Some time around 2015, I began listening to the "Drinkin Bros" podcast which is where I learned about BRCC. I was so blown away (EXTREMELY INSPIRED) by the fact I wasn't just tuning in to a show (mostly Combat Veterans) and it wasn't just about War stories and the negative things we as Veterans deal with on a daily basis.
Instead, I was listening to a group of Veterans who not only were making me laugh but they inspired me to start my own company.
And you are 100% right Evan, being an entrepreneur is not easy, but knowing that the Army is not the last chapter in my book, for me, it's definitely worth it. 👊🏽💪🏽
I was a BRCC customer, supporter, and fan then I had the privilege of working with your team in SLC & Austin. I love your passion for coffee and all the podcast you do. Looking forward to many more years of BRCC coffee and inspiration. Keep putting up those shop! The country needs them!
I actually sat at that conference room table which was epic.
This is such a phenomenal episode! Evan's honesty and transparency is so important and unfortunately it is becoming less usual among business owners. I've been a long time supporting and shareholder and Evan got me fired up to double down! I am glad to be apart of something so real and awesome.
Also I appreciate roasting the "Entrepreneurial go get em guys" that are influencing young men in a bad way. I will always work hard but dedicating your life to hustle to get money as your 1st priority in life is not good. Family and fellowship are way more important.
I am a Army Veteran with two tours in Vietnam as a Huey gunship crew chief. I have been been buying BRCC coffee since 2015 and a subscriber for over 6 years. I started because of what you believed in and that you created great coffee. I even buy BRCC coffee in the grocery store between subscription deliveries in order to try different blends. My wife also enjoys trying different BRCC blends. I've watch all your videos since the beginning. I do have to say I was surprised (and a bit disappointed) when you went public. Usually people go public so they can take the money and run. But I am impressed what you guys are doing. I really liked this podcast because it cleared up a lot of misconceptions about BRCC. Thank you for what you do, and please keep doing what you do.
I've been a BRCC supporter since the beginning. It's fantastic to see the success after all your hard work. Listening to you speak, I always hear the passion in your voice when you talk about coffee and BRCC. Please keep telling your story to help others learn and understand what it takes to start a business and make it successful. I love your vision of hiring 10,000 veterans, which has remained consistent since the beginning.
Few origin stories are noteworthy. Evan and BRCC have brought to life a community wrapped around a passion for coffee, teamwork and all that makes the United States a beacon for the world. Incredible focus and perseverance. Well done.
As a veteran myself, I love to here these succes stories of other veterans that have transitioned into entrepreneurship, keep up the good work guys 🤘
Thank you for the time in sharing your business and life philosophy. I appreciate your holding up the original founders and the fabric of America. The Persuit of Happiness...not what society dictates that means or should be but how an individual chooses to use their God given talents. That is freedom.
I found my tribe again investing and subscribing to BRCC. Thanks for everything you guys do.
Received an order of Just Black and everyone in my house agrees, it's an awesome cup of coffee. The inspiration BRCC provides is immeasurable. Look forward to your content every week and encourage my peers to listen. Keep up the excellent work!
Evan. this was the best Black Rifle Coffee episode yet
I’ve been listening to you guys since launch code podcast was a thing, I’m a die hard black rifle drinker and I’ll always love what this company stands for. I loved getting to see the coffee shop and hear the history about it, this was definitely top tier content Evan, keep it coming man. 🤙🏼
Great podcast, I listened to the episode on the apple podcast, didn’t realize they had a separate channel just for the podcast so I will now be following this RUclips channel!
Love BRCC. I really enjoyed the episode. I’ve always wondered about the inside layout. It’s awesome to see how far the coffee bags have come. I’ve saved every bag I’ve bought. A box filled with them in the garage. The all black, roll down AK bag!
I am a GWOT veteran and thank you for all that you do! There will always be haters, just keep on ignoring the noise and stay true to your dream!
Brilliant episode...the commitment to purpose is outstanding. This generation of veterans is capable of so much
Thanks for all you do for the veteran communuty. I didn't serve, but have always appreciated what people like you have done for this country. On a personal note, I LOVE the stores. 95 % of the money that I was spending on SBucks, has gone to BRCC, and damn happy about that!
Also, love the podcast. No pretentious BS, just regular guy talk amd information.
I got a chance to stop by this location back in June and because I'm in a chair I had to enter in through the side where the offices are and I can easily say everyone I ran into was genuine nice, professional and willing to stop to talk about what they do at the shop during a quick tour. Even scored a handful of free stickers for everyone with me. Love you guys and slowly converting from dark roasts (BB) to light (SS).
I have followed BRCC and talked about your company and products since 2015. It’s almost a part of my personality. I often joke about being a part of the BRCC culture before it was cool. I’m fairly positive I was one of the first few people in Midland tx who knew about this coffee. It combined my two favorite things and thats coffee and patriotism.
Always good to hear the story again! Love you guys!
I'm a leftist, and love BRCC! Keep up the fantastic work, and thank you to all our veterans.
As a business owner, I really when Evan talks about building the business. It’s probably not the most popular podcast that you guys do, but it’s the stuff that other business owners geek out on. Congratulations on your success!
100%
I have been a BRCC customer for a while now. I like to see you opening the door of BRCC and giving updates on the future.
I love everything about BRCC and what you have accomplished….i will always be a huge supporter of the company. As a firefighter for 44 years, coffee is always my go-to beverage and yours is the best!
The tour was interesting but your sincerity was even better. 😊 Thank you for all you’re doing to help the veteran community.
BRCC is such an amazing company, it's the only coffee I drink. I love watching the Charity Challenges and The Caffeinated Life videos! I've watched them all multiple times. Definitely want to get to Utah to visit the shop. I was able to visit the shop in Sevierville, TN, and was blown away, such an awesome experience, and the first coffee shop I've been in where I didn't feel out of place ha. Keep up the good work. The BRCC videos are also what got me and my Sons into archery.
It’s crazy how much I admire this company and your passion for coffee, people, family and country. Can’t get enough of it.
Dude I freaking love this podcast. Ever since Evan took control of it this show is my favorite of the week. I’d do anything to find a job with y’all in west Ky! Keep kicking ass!
Thank you Evan and all of BRCC employees that keep the caffeination flowing! As a local cop, me and the guys keep a constant stock of your coffee at the station and when we have a precious moment, we all sit around and conversate with a cup of your joe in our hands. Much love!
I remember working 3rd shift at UPS in the hub on my breaks watching the early videos of you guys. Sharing and understanding some of the dark humor I wasn’t used to. lol I look forward to seeing content BRCC as a community and all of the people connected to you guys. It’s really helped me to be able to connect in some ways and understand GWOT veterans I know on a personal level and others I have met. I myself am not a veteran but greatly respect and appreciate everything the community has done and are doing for this country and the sacrifices that have been made. That is why I drink BRCC. (And it tastes amazing!) Thank you
Great episode. I’ve been in for coffee and the shop is awesome. Loved the deep dive on the business along with the virtual tour of the office. ☕️
Loving the one on one conversations about the origin stories and ins and outs of what makes Brcc so great! Been a loyal customer since 2015
This was epic to see a little behind the scenes of the BRCC headquarters. Stoked on what you guys are doing, amazing coffee, amazing products, and genuine people. Keep up the great work BRCC!
As a guy who is thinking about starting a business Evan and his business partners have been an inspiration. I’m not a veteran but support the community in any way I can. BRCC is amazing! Thank you for all you do!!!
BRCC gets my business every time, its obvious Evan loves this country and wants to share and educate that love. I hope BRCC grows for the next 100 yrs and keeps their values steadfast!
Love hearing the origin story, and love the company.
I've followed you for a few years and always enjoyed your coffee and content. Came back home to Texas 2 years ago and moved to Waco in March of last year. While running errands, I saw a BRCC off to my right on I-35 that I somehow missed during my recons the previous months. It took about 15 minutes, but I eventually wound my way back to the shop - anyone who knows Waco will understand that. It seemed new, but the friendly staff combined with the sounds and aroma of grinding beans made it a nice place to take a break and enjoy a great cup of coffee. I now stop by regularly to restock and refuel, but I'll always remember that first visit as one of the moments that confirmed Waco was a good fit. BRCC coffee is a fixed budget item and I hope to start adding some merch to support your company and its outreach efforts. Thanks for all y'all do and for keeping it real.
Love you all, and thank you for you dedication.
Well done Evan, BRCC is something to be proud of. Additionally, the values and messages that you are putting out there are priceless, not only for veterans but especially for young men coming up in the world we are currently navigating.
I hear you guys talk about bits and pieces of the company from time to time over the various podcasts, but it was very nice to have it all put in one episode.
Awesome orgin story on Just Black, it's my go to when my monthly exclusives run out. Keep grinding....coffee pun 😂
Very informative. I have been BRCC fan for many years. love it is veteran owed and run and that you are so supportive of veterans. I’m old 1967-76 USAF vet that loves seeing people that love the Constitution and American as much as I do. Thank You for this post and insight to you company.
BRCC is so much more than a coffee company. You truly stay true to your word to inspire, entertain, and inform. Keep up the good work.
Thanks for showing us around, Evan! I'm a veteran living in New Orleans Louisiana and have been supporting and following everything yall do for about a year now! Just moved into a new house and officially became a coffee club subscriber! Very excited for my first batch to arrive. I love everything you guys do and yall have motivated me to be the best man, partner to my spouse, and provider and protector for my loved ones that I can possibly be! Thank you guys!
Thanks Evan for all you do, and everything you give back! Look forward to your podcast every week! One of the best episodes to date! It was awesome stopping into the main office there while TDY back in March 2021. The team at BRCC hooked us up with great cups of coffee when we came thru early in the morning!
Evan & BRCC Team: Really dug this deep dive on your views on business and how BRCC came to fruition. Plus the perfect mug just makes sense. Can't wait for more content like this.
The focus on culture building and how thoughtful you guys are about it is super inspiring. Thanks for the behind the scenes look.
I was fortunate enough to visit the shop during a snowboard trip through Utah. Honestly one of the coolest places I’ve visited. Not to mention the fact that the staff are fucking rad, too. Love the company and what you guys are about 🤘🏻
Thank you for showing us behind the scenes! Love your company and what you represent! Also love your racing involvement with Baldwin and Pastrana!
Every time my family and I drive from CA to my home state of Wyoming we stop at this shop and spend a bunch of money. We hit the Layton one on the way up and thie SLC one on the way back. I love visiting both. Much respect Evan!
Love the show and the behind the scenes, thanks for the background and showing us around!
Love what you guys are doing for the veteran community. I actually feel there is hope for our country with people like you.member of your exclusive coffee club and love it so much !!! Thanks and God bless !!!
From a veteran to another. I appreciate what you guys do for our community. I am now a EDC drinker because of how well you guys brew this s**t. Thank you!
Black Rifle Coffee is an incredible organization. I started my subscription 2 years ago and I've never had one complaint. Just recently I ordered 2 items and only received one of them. By the time I could make a call to their customer service the second item was noticed and sent in the mail. Great customer service, great podcast, great content creators, and amazing coffee (Freedom Fuel is the favorite). Thank you!
The more I learn about BRCC, the more I love it. You guys are doing great things for Americans.
Good video. The place looks amazing. So well kept and organized. Lots of history knowledge memorabilia trophies and souvenirs. Yo Evan!! Please make BRCC skateboard decks available on the website. Love yall. God Bless.
Shared this with my daughter who is helping get a brick and mortar coffee shop stood up whose mission is to provide employment, skill training, and resources for people affected by homelessness. Listening to this episode highlighted many parallels I see happening in their process and vision. As a side note, I don't know how you guys did it but you also made the most comfortable hoodies on the planet.
Right time and right mission and right purpose! Glad I watched on youtube, i normally listen to your talks. Thanks.
Been following you all from the early days and love the products. Throughout my training, career, and deployed. I’ve received BRCC coffee. Looking forward to see what’s next for the company and community it’s created. Good job and appreciate all the company does.
Thank you for the History lesson/back story(all the details!). This plus the great stream of guests on the podcast makes for excellent listening. Love the direction Black Rifle is headed!
I’ve been drinking BRCC since a friend introduced me to it back on a deployment. It’s a staple to my morning and day! I love the mission and I can’t wait to see where y’all go! Thank y’all for everything!
Thanks for showing us around your shop and sharing your story Evan. Very inspirational.
Day 1 homie here! You and your company has left me inspired over the years helping me achieve my dreams while watching yours come true! Keep slaying!
I’ve been a long time consumer, listener, watcher, investor, and believer. I love this company, mission, and product.
I loved seeing the walkthrough and hearing your approach to the company again. Great products and purpose.
I’ve loved drinking your coffee for years. Thanks for all the great cups of hot & cold brew in the comfort of my own home. And not only do I enjoy watching Evan talk about nerdy coffee stuff - his message about doing hard things, sacrifice, & reinvesting in self (vs the social media personas who just ‘celebrate’ on their jet via a ‘grind’ /short cut) resonates with me. Thanks for your realism. I appreciate your levelheadedness.
Thank you Evan and Co.!
You guys make it a JOY to be able to enJOY a normal practice and routine of morning and sometime evening time rituals (depending on the time zone🙂).
Thanks for sharing more of your story here. Love the behind the scenes view of the office as well. Thanks for all you guys do, you’re an inspiration to other entrepreneurs out here trying to keep the American dream alive.
BRCC made me love and learn more about coffee. I had a chance to visit the SLC store and did not know there is so much meaning to it. This is an incredible story and company.
I thoroughly enjoy and appreciate you offering your time and being transparent about you and your company. The fact that you see the value in providing this type of communication and are willing to distribute it says a lot about you!
Great Company values. as a fellow veteran and coffee coffee roaster owner . It make me so proud to know that we as veterans are making a differences. Thank you!
Fantastic episode. I love seeing people display their passion within reality. Thanks for making good coffee.
Would love to see you guys back in Canada. There are many here that share your ideals which we need more than ever right now.
Evan great podcast. Thanks for taking us on your journey from the inception of BRCC to present! Keep up the good work and serving up great coffee.
I always appreciate level headed content like this. You definitely have a knack for explaining your thoughts aloud in a manner us 'knuckle draggers' can understand. Keep it up!!
Love the podcasts y’all put out, definitely one of my favorites. Not to many get me laughing the way you guys do. Keep it up, you have a customer for life from me.
Love BRCC podcasts! These shows have helped me change my perspective and outlook as i work towards my own business full time, and not just the business part its about getting out of my own head and charging headfirst in both life and business.
P.S. Tell Evan to open packages sent to the BRCC headquarters!!
I remember stopping by with the family when we moved from Montana to Colorado back in 2016 and it has grown dramatically since then. Great job and love the videos.
I’ve been grinding away at a small business for about the same amount of time BRCC has been around. It was really great to see Evan being open about the reality of not taking home paychecks for years and other aspects. You are really making me think about the importance of a mission in a business. Keep up these videos -and the funny ones too. Thanks!
Love what Black Rifle is doing as Company and the outreach into the community. I love your coffee, I'm on the monthly subscription. Keep being Awesome! Looking forward to more videos like this!
Extremely humbling to see you take the time to do a video/ podcast like this. Greatly appreciate this.
It is really admirable that Evan has formed and follows such well-rounded and developed values/principles. And his ability to build those into a public company is something a lot of CEO's and Corporate owners would benefit from doing. Keep up the good work bro 👍
Thanks for your service EH!!! Also building a great company that all of us can put our money into and watch it grow with you guys!!! Keep up all the hard work, much appreciated.
Great to hear the story of BRCC. Thanks for helping others.
Thank you for all you do!
I am fortunate to live so close to BRCC and love my experience every time I go so far. My bestie serving in the army absolutely loves BRCC. We go every time she visits. I was very intrigued to learn about the Just Black coffee bag and all the detail that went into the design. I drink mine 'Just Black' and love Beyond Black and I also love the pour over options. So great to hear more of your story, and I love this podcast!!
Evan, I always enjoy listening to you talk about business and your philosophies on how and why things came to be at BRCC! I think hanging things up at work to remind you where your came from is an awesome thing. 💪🏼
I’ve been following your company since this first bag was announced. i started by following Mat’s RUclips content. I love the podcasts. I really liked the theme of Free Range American. You guys are very inspiring and impactful in the 2A and veteran communities. I wish you nothing but success in your future endeavors.
Not a veteran but have been a big supporter of you guys and BRCC coffee drinker since 2015. Keep doing what you guys have been doing.
Love this episode & the info Evan gives. Proves BRCC is more than just a coffee company.
Thank you Evan and the entire BRCC team for embodying the Americans dream and keeping it alive! 🇺🇲 It's great to hear the podcasts like this one and learn more about the trials and tribulations to get to where things are now, and the drive, determination and perseverance to keep going forward with it all.
Excellent episode. Thanks for the tour and the reinforcement on why we support BRCC.
Mr. Hafer,, this was, by far, the best video I have watched from BRCC. You are genuine, honest, sincere, and profound. I will share this with both of my boys who are currently serving. You are a good man who is doing great things. Onward!