Economics Of A Cloud Kitchen Model | Business Breakdown Of Rotiwala.com

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  • Опубликовано: 21 июл 2024
  • To dive deep into the food industry, Tanay Agarwal, a student at Mesa, went to Rotiwala.com to dissect their #business model and understand the #economics of a cloud kitchen model.
    He spoke to Saleem Javed, co-founder of Rotiwala.com, which is a cloud kitchen and a partial dine-in restaurant near BTM 2nd Stage in Bangalore. They spoke about his initial days, why the focus was on rotis, and broke down the unit economics of one average order.
    Watch the full video to explore what it takes to build a business like this, especially in the cloud kitchen domain!
    Timestamps:
    00:00 - Intro
    00:58 - Story Behind Rotiwala.com
    01:16 - Marketing: Early Days
    01:47 - Funding and Budget
    02:15 - Rotiwala.com in the early days
    02:53 - Growth in the first six months
    03:20 - Unique selling point (USP)
    03:44 - Rotiwala.com menu and its specialties
    04:09 - Costs involved
    05:19 - Revenue
    05:38 - Unit Economics
    06:35 - Next five years
    Applications for the second cohort of Mesa are now open. Round 2 deadline: May 5.
    Follow us on Instagram mesa.school...
    #businessbreakdown #MBA #entrepreneurship #MesaSchoolOfBusiness #Startups #Founder #Food #CloudKitchen #economicsparidhi

Комментарии • 86

  • @ZakirShaikh
    @ZakirShaikh 2 месяца назад +41

    Short and to the point video.
    Excellent work by Mesa Team.
    This is real india.
    Plz bring more success stories of such Micro and Small Businesses within India.
    5 Star Rating from my side to this video. 🎉

  • @mr.billionaire_76
    @mr.billionaire_76 2 месяца назад +20

    Kudos to mesa for bringing the story of this business & Businesses which are not fancy & doesn't get much media attention but are actually money making & bring more stories of Small Businesses

  • @rameshramakrishnan2858
    @rameshramakrishnan2858 Месяц назад +3

    Hardworking Indians when you provide a Wholesome Home Foods cooked hygienically & priced Reasonable will surely Succeed. Best of Luck brother.

  • @govindckumar
    @govindckumar 2 месяца назад +9

    Amazing grip on the business numbers - keep up the good work!

  • @EcomCarl
    @EcomCarl 2 месяца назад +4

    Great insights into how finding a niche can make a cloud kitchen stand out! Keeping staffing costs lean while leveraging smart marketing channels like SMS and WhatsApp can truly maximize growth potential. 🍽

  • @bhawnaahlawat155
    @bhawnaahlawat155 Месяц назад +2

    appreciate your work man!!
    great way of addressing most of the questions

  • @MSEEE
    @MSEEE Месяц назад

    Beautiful and well explained. Owner is also very sharp in his business 😊

  • @Noorehan
    @Noorehan 2 месяца назад +44

    Its clear that He is working hard to make Zomato/swiggy rich...

    • @ashokpatelk
      @ashokpatelk 2 месяца назад +2

      NO ....U get also Mass Extra Market through Swiggy and Zomato ....Margin is less but They have no time ....Like What U think.

  • @syedzakiuddin2162
    @syedzakiuddin2162 2 месяца назад +6

    Simple idea.. good start

  • @mahidmirza
    @mahidmirza 2 месяца назад +6

    Nice topic. New channel but you'll guys will grow a lot if you keep uploading content like this

  • @SaurabhSarang
    @SaurabhSarang Месяц назад

    Excellent video brothers to the point.

  • @mayurireddy8196
    @mayurireddy8196 2 месяца назад +2

    Delicious roti making process

  • @nikipods
    @nikipods 2 месяца назад +4

    So interesting! Loved the unit economics breakdown

  • @annsree6972
    @annsree6972 Месяц назад

    Keep content this way only , short and covering all areas

  • @lakshmipolukonda9176
    @lakshmipolukonda9176 Месяц назад

    All the best for your cloud kitchen.

  • @shekhspeare11
    @shekhspeare11 2 месяца назад

    interesting stuff!

  • @tusharbhosle5937
    @tusharbhosle5937 Месяц назад

    Well done 👏

  • @subramanyarajendramuthinti1119
    @subramanyarajendramuthinti1119 Месяц назад +2

    everything looks good. try no to use plastic for parcelling the food

  • @MikaSinghLookalike
    @MikaSinghLookalike 2 месяца назад

    So cool

  • @patrioticNaga7
    @patrioticNaga7 15 дней назад

    Open in Koramangala 1st block their are lots of clouds kitchen

  • @annsree6972
    @annsree6972 Месяц назад

    DO one video on businesses that do not need any type of licenses also

  • @Whatreally123
    @Whatreally123 2 месяца назад +2

    I have ordered multiple times from here. Used to be good but later on taste went downhill.

  • @lokeyfunny
    @lokeyfunny Месяц назад

    Went to their website and the roti was not even on the homepage :D

  • @ashishchaudharicool
    @ashishchaudharicool 2 месяца назад +1

    Kis City me hai yeh business?? South lag raha hai. West and north me roti toh bahut common hai

  • @paramshah7383
    @paramshah7383 2 месяца назад

    ❤❤❤

  • @MohdAsim-ne9xg
    @MohdAsim-ne9xg 2 месяца назад

    ❤❤🎉

  • @binupillai4929
    @binupillai4929 2 месяца назад +5

    No need of 20 lakhs initially

  • @YuvrajGarg
    @YuvrajGarg 2 месяца назад

    🙏🙏

  • @onyourtop
    @onyourtop Месяц назад

    Good style but I saw 2 videos. One thing may you do not ask purposely is how they train staff and maintain consistency.

  • @musthafa4u
    @musthafa4u 2 месяца назад +110

    7-8 % Net Profit and Providing 30 % Commission to Swiggy and Zomato --- Better to invest in Index Funds and avoid all the hassles and Relax at home

    • @laidbackintellectual
      @laidbackintellectual 2 месяца назад +4

      Same thinking.

    • @paramshah7383
      @paramshah7383 2 месяца назад +18

      Net profit isnt calculated on capital but on revenue. So the ROCE would be much higher - 40%+

    • @bunfeastburger
      @bunfeastburger 2 месяца назад +2

      ​@@paramshah7383sahi kaha bhai aapne , they don't understand about ROI , that they make 10-15x more from this business rather investing on index fund 😂😂😂

    • @mayankagrawal1594
      @mayankagrawal1594 2 месяца назад +19

      Do not compare 7-8% directly with 12+% the market gives. The ROCE will be much higher. The rotation cycle of capital will be maximum 2 months. Which means the ROCE will be 50-60% which you can never earn in markets without hassle

    • @mohammadraza4441
      @mohammadraza4441 2 месяца назад +4

      You can’t trust on someone else if you have potential to build a good business

  • @mnava4290
    @mnava4290 Месяц назад

    For 7-10% gain, is it not safe to invest in a mutual fund?

    • @Ravikalavidh1259
      @Ravikalavidh1259 Месяц назад

      Mutual funds are also giving more than 5% per month ..not year

  • @eshnas
    @eshnas 2 месяца назад

    unit economics goes hard

    • @asheelu
      @asheelu 2 месяца назад

      Yeah man jus 8% for all this risk

  • @drmohit21583
    @drmohit21583 Месяц назад

    It's a boon for those on constant travel and miss home food

  • @bforbunti
    @bforbunti 4 дня назад

    Net profit 8,% nhi hai zyada hai 20 percent

  • @AnmolKumar-yt4gn
    @AnmolKumar-yt4gn 2 месяца назад +1

    No way!!!

  • @priteshtrivedi510
    @priteshtrivedi510 2 месяца назад

    2500 rotis/day 🤯

  • @rak24ron
    @rak24ron Месяц назад

    They would not be making any net profit after paying themselves and interest on investment.
    Maybe they are in loss

  • @utuberay007
    @utuberay007 Месяц назад

    Zomato 30% huge share of your business

  • @IshaSankhe
    @IshaSankhe 2 месяца назад +1

    feeling a sudden longing for some roti now

    • @jainchicken
      @jainchicken 2 месяца назад

      chole bhature is better: ruclips.net/video/6XWLPtZq8kk/видео.htmlsi=lwvrhn7e6QKTCl6W

    • @oceanabovesky3905
      @oceanabovesky3905 Месяц назад

      What is jain chicken?!!😂​@@jainchicken

  • @JackMamama-hj5um
    @JackMamama-hj5um Месяц назад

    Swiggy and zomato making 5x of his net profit through commission and ads 😂

  • @anuragbanerjee2879
    @anuragbanerjee2879 Месяц назад

    So Indian engineers could not make a roti machine?

    • @ganeshnh
      @ganeshnh Месяц назад

      many available in the market

    • @anuragbanerjee2879
      @anuragbanerjee2879 Месяц назад

      @@ganeshnh Copies of tortila machine .. invented long time ago

  • @bforbunti
    @bforbunti 4 дня назад

    Profit zYada hai

  • @afrozahsan
    @afrozahsan 2 месяца назад

    wow tony is really getting old

  • @abirdey1093
    @abirdey1093 Месяц назад

    I don't think these are real numbers....

  • @nani5987
    @nani5987 Месяц назад +1

    Everything is good except for the use of newspapers in making of food...
    Dont know how long before these idiots would realise the dangers of newspapers in food processing

  • @healthylife2832
    @healthylife2832 Месяц назад +1

    हिंदी में वीडियो बना फिर देखेंगे ?😂😂😂😂😂

  • @shivnathlongani
    @shivnathlongani Месяц назад +1

    That much hassle and dependant on cooks ane staff and then commission for swiggy zomato plus rental and itna business karke u earn 50k a month then it's useless.. Not managed well..

  • @user-rb5mr6wh1v
    @user-rb5mr6wh1v 2 месяца назад +1

    AI generated video

  • @mjmjmjmj4608
    @mjmjmjmj4608 2 месяца назад +5

    The kitchen looks so dirty... The least they can do is have a place which looks clean and hygienic.