Building an Empire selling only Chole Bhature | Business Strategy of Sita Ram Diwan Chand

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  • Опубликовано: 2 ноя 2023
  • To unravel the secrets of this renowned #business in Delhi, #students from our Masters' Union cohort have ventured into Paharganj, eager to dissect Sita Ram Diwan Chand's unique 1- Item business #strategy.
    Puneet Kohli once aspired to a #career in hotel management, but destiny had other plans when he took over his family’s Chole Bhature business.
    Sita Ram Diwan Chand’s Chole Bhature has a history dating back to 1950 when Sita Ram and Diwan Chand began their venture together on a bicycle.
    Fast forward to 2023, they now sell approximately 7000 plates per day. Puneet's recipe for entrepreneurial success, as he puts it, "SSG - Start karo, Simple karo aur Ghatiya karo"
    This third-generation pioneer has ambitious plans to #challenge industry giants like Haldiram’s and Bikanervala with his singular offering-the infamous Sita Ram Diwan Chand’s Chole Bhature.
    Watch the full video to explore this legacy food business!
    To learn and engage with 200+ Unicorn Founders, Industry Leaders, and Entrepreneurs, apply to our UG & PG Programmes at Masters' Union. We believe in learning business by running a business.
    Explore our UG programme.
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    #Entrepreneurship #MBA #BSchool #BusinessHacks #OnlyAtTheUnion #food #howto #mba #founder

Комментарии • 281

  • @samabratachattopadhyay
    @samabratachattopadhyay 8 месяцев назад +524

    Yeh banda bohot agey janewala hain, his mindset and assessment of the business is mind-blowing

    • @63_desert
      @63_desert 8 месяцев назад +1

    • @neeleshtanwar
      @neeleshtanwar 8 месяцев назад +2

      Follow

    • @dasalekhya
      @dasalekhya 8 месяцев назад +14

      *ye hai Delhi kaa aslee ENTREPRENEUR* ... people like him have made Delhi such a prosperous city
      BTW -- he reminds me of young *Gulshan Kumar* (RIP)

    • @Rohit.Nayyar
      @Rohit.Nayyar 8 месяцев назад

      Truly said. 👏

    • @indiandemocrat3846
      @indiandemocrat3846 3 месяца назад +1

      Real punjabi entrepreneurs

  • @adityamalikw
    @adityamalikw 8 месяцев назад +298

    The man proved "You don't need out-of-the box idea, just need to implement the existing ideas properly"

  • @bumblebee2956
    @bumblebee2956 8 месяцев назад +286

    His knowledge and focus is next level 🎉 even 10 MBA will struggle to keep pace 😅

    • @lxx2100
      @lxx2100 6 месяцев назад +4

      Aao bhai kabhi india ke top 20 bschool graduates s milwata hun...ye sb 1st day in mba m hi seekh jate h log

    • @fluffybunny510
      @fluffybunny510 4 месяца назад

      ​​@@lxx2100sun bhi, sikhne me aur real-life experience me bohot fadk hote he, tu aur graduates inke under hi kam karinge.
      Real business me bohot failures handle karna hota he, 1 din me business nahi ban jayga bohot kathin he.
      Yea jo google sheet me jugad lagaya hena , koi MBA ko yea soch me hi time lag jaygibge college me nahi sikhate yea sabh.

    • @Soura4
      @Soura4 4 месяца назад +11

      ​@@lxx2100Babu sikhne m aur implement krne m jameen asman k frk hota hai .

    • @krish7199
      @krish7199 3 месяца назад

      @@lxx2100 Average shopkeeper>>MBA without practical experience
      Without practical insights MBA is worthless

    • @DC-zi6se
      @DC-zi6se Месяц назад

      ​@@lxx2100
      "Knowing is not enough; we must apply. Willing is not enough; we must do."
      -Goethe.​

  • @thechangemaker9622
    @thechangemaker9622 8 месяцев назад +139

    I can relate what he saying at 8:20 "ye bahot badi myth h, handover milti hai" recently I have joined my father's business... it's totally true😂

    • @ShreyashPatil1811
      @ShreyashPatil1811 3 месяца назад +1

      And that is Correct as well Wisdom late aati hai and slowly slowly aati hai. Young age me Hum Agressive hote hai Risk Takers hote hai but that can lead to Downfall. Jitna hai utna bhi nai rahega. But 10/20% of Net Profit everybody's Dad should give them to try out their Agressive Growth Strategies.

    • @SodiumSyndicate
      @SodiumSyndicate 3 месяца назад +1

      @@ShreyashPatil1811 You either have it or you don't, no father can give you that.

    • @ShreyashPatil1811
      @ShreyashPatil1811 3 месяца назад +1

      @@SodiumSyndicate To bhai leave it Get Funding From VC's.
      Mere toh papa ka Business hai nai.
      So I am Directly going through the VC Route.

  • @ShivangTaluja
    @ShivangTaluja 8 месяцев назад +96

    I also work with my father and it’s really difficult to change old systems and how the old staff is used to working, hats off to him.

  • @vikasr2024
    @vikasr2024 2 месяца назад +6

    Finally, a RUclips channel that is showing real business on grass root level and the strategy behind it. All other channels busy doing case studies telling us what's already available on internet.

  • @raghavddps2
    @raghavddps2 8 месяцев назад +83

    Amazing clarity of thought! I am sure he will take the business to next level!

  • @avijeetdey2459
    @avijeetdey2459 8 месяцев назад +46

    Proper business minded person . Fancy entrepreneurs should learn from him

    • @ungarbagebin
      @ungarbagebin 8 месяцев назад +1

      Aise lakho entrepreneur bhare pade hain desh me 😅

  • @vangujral
    @vangujral 8 месяцев назад +68

    2:24 - "pehli baat bik raha hai, doosri baat hadd se zyada bikk raha hai"
    maza aagya

  • @pritishpadhy2603
    @pritishpadhy2603 8 месяцев назад +23

    Excellent next gen entrepreneur who will carry on this legacy business( Sitaram Diwanchand Chhole Bhature btw are excellent) to the next level!

  • @manya7989
    @manya7989 8 месяцев назад +18

    listening to a businessman himself is so insightful

  • @harbirsingh5901
    @harbirsingh5901 2 месяца назад +3

    This guy has great future - Intelligent and ambitious --He will achieve whatever he has planned Definitely Good Luck -- CA Harbir Singh

  • @ashutoshdhote6091
    @ashutoshdhote6091 8 месяцев назад +37

    Guys are now thinking why they paid so much college fee if a local business vendor has so much clarity

  • @RDd188
    @RDd188 8 месяцев назад +21

    He is definitely PASSIONATE even selling something like Chole Bhature. Amazing even simple business can be made hugely profitable.

  • @AbhishekVerma-xb5tz
    @AbhishekVerma-xb5tz 4 месяца назад +5

    Worth watching... Paisa aa raha hai. Islie itna mind clear hai. Confidence hai

  • @kaustubhdatta8162
    @kaustubhdatta8162 8 месяцев назад +10

    It's amazing the mindset he has . Youth is just leading it's way. Banda MBA walo ki besti nar Raha hai. They are all technical but the way business work is never like that. All you'd do is make business better for someone else learning

  • @tusharvarshney
    @tusharvarshney 8 месяцев назад +16

    This guy is lit. he is gonna go long way. Amazing.

  • @Suhani__Jain
    @Suhani__Jain 8 месяцев назад +23

    The level of clarity, focus & directness he have.....💥

  • @AP-ex7zi
    @AP-ex7zi 8 месяцев назад +20

    What a brilliant guy with an amazing attitude... he is going to be huge

  • @rahulspoem3660
    @rahulspoem3660 8 месяцев назад +12

    Totally big lesson for me
    You know u slove me big problem
    ❤thank u ❤️

  • @Aniketjain9328
    @Aniketjain9328 8 месяцев назад +13

    Bro is amazing, I love how is he explaining everything

  • @hamsgang
    @hamsgang 8 месяцев назад +2

    Punit ... First of all ...clap for you. Second thing is SSG. Keep it up brother ...Love from Mumbai

  • @monicasharma1040
    @monicasharma1040 8 месяцев назад +1

    Puneet Kohli ji ko salute his open mind , the acumen , King maker style

  • @learningspace9793
    @learningspace9793 5 месяцев назад +1

    What a refreshing content... Maza aa gaya inko sunke.... Bohot chill hai yaar ye bhaiya ❣️😍

  • @ankitchauhan15905
    @ankitchauhan15905 8 месяцев назад +2

    Brooo Never Seen a Content Like this❤❤❤❤❤❤❤ I was Searching this for Years🎉

  • @ge1466
    @ge1466 5 месяцев назад +2

    Master's Union must do a show on Saini Brother (in Bank Vihar, Pitampura, Delhi). They have run a food business with zero funding and zero zomato swiggy orders. Their kitchen setup, menu setup, business management, and legacy are captivating! Happy to provide their contact number.

  • @rohit_banga
    @rohit_banga 4 месяца назад +1

    What a wonderful guy and a wonderful mindset. Wish them a lot of well deserved success...

  • @iron982
    @iron982 8 месяцев назад +10

    no nonsense guy
    a very rare quality in new gen

  • @user-fj6by6nq9v
    @user-fj6by6nq9v 8 месяцев назад +2

    Terrific business acumen....he will go places!!!!

  • @ranjansengupta3802
    @ranjansengupta3802 2 месяца назад +1

    Best part of street food in Bengal, Bihar and Odisha is that it is usually served in leaf plates. Use and throw, but no damage to the environment. No plastic, no detergents, minimal use of water for washing the plates.

  • @siddharthshankar6170
    @siddharthshankar6170 8 месяцев назад +2

    Loved this documentary!

  • @SanjayKapoorDelhi
    @SanjayKapoorDelhi 5 месяцев назад +1

    Good show Master's Union and Sitaram Diwanchand !! Excellent learning for entrepreneurship

  • @neerajwa
    @neerajwa 4 месяца назад

    Awesome guy. Aapke pitaji ko charan sparsh.

  • @icegago
    @icegago Месяц назад

    coool man.. India need these kind of youth everywhere.. :)

  • @dipadas1450
    @dipadas1450 5 месяцев назад

    Excellent video. India is in good hands and people always remember india is not for beginners

  • @bombaytalkies6836
    @bombaytalkies6836 6 месяцев назад +1

    V good video, Bandey mei hai Dum! A lot to learn from him.

  • @vaikunth1001
    @vaikunth1001 5 месяцев назад +1

    👏👏👏guy has crystal clear thoughts and mindset

  • @sainiamarjeet
    @sainiamarjeet 7 месяцев назад +10

    2:35 the female is wrong when saying sitam ram diwan chand rate of Rs 100 per plate of chole bhature is cheap since she is not aware majority chole bhature are sold from rede and resturants at less than that rate across NCR region.

    • @narryyyy
      @narryyyy 3 месяца назад +1

      Pricing is cheap compared to restaurants in NCR ofcourse can't compete with pricing of roadside carts

  • @saifchowdhury3581
    @saifchowdhury3581 4 месяца назад

    Absolutely amazing!!!

  • @santhilkherwal7327
    @santhilkherwal7327 7 месяцев назад +3

    He got more knowledge and insight about buisness than so called unicorn 🦄 founder in Bangalore

  • @vibhorkala5144
    @vibhorkala5144 8 месяцев назад +1

    Great Insights

  • @ahasanulsahal287
    @ahasanulsahal287 5 месяцев назад

    very knowledgeable and frank. Watching from Bangladesh really loved it.

  • @bonsai_trader
    @bonsai_trader 6 месяцев назад +5

    Wow he said with so much confidence, debit is what comes in and credit is what goes out. Kudos.

  • @AmanKumar-qf5bb
    @AmanKumar-qf5bb 8 месяцев назад +1

    great learing from this video

  • @tushararan9222
    @tushararan9222 8 месяцев назад +1

    Awesome!

  • @For_greater_good
    @For_greater_good 5 месяцев назад +1

    loved his energy

  • @Supritheditvines
    @Supritheditvines 8 месяцев назад +1

    Mind blowing

  • @knowledgeshorts009
    @knowledgeshorts009 4 месяца назад

    You covered it so well , great work,keep it up

  • @hotshot65862
    @hotshot65862 4 месяца назад +1

    Head on his shoulders Well Done!

  • @mohammedmujahidabbas3030
    @mohammedmujahidabbas3030 8 месяцев назад

    Bhai kya knowledge and confidence hai

  • @snehapandey9107
    @snehapandey9107 8 месяцев назад +2

    Wow he is awesome ❤.🎉

  • @rohitvengurlekar1346
    @rohitvengurlekar1346 7 месяцев назад

    Chalo pahle aap log kya kar rahe hoo yeah batoo... That was a gr8 start... Yeah idea deta hai speaker ko kitna detail mein insey batein karni chahiye ya nahi.....

  • @user-wq9vu7rx7q
    @user-wq9vu7rx7q 8 месяцев назад

    fantastic!!!

  • @anjubansal1191
    @anjubansal1191 8 месяцев назад +1

    Great video ❤❤

  • @princeofheaven19
    @princeofheaven19 5 месяцев назад

    His business knowledge is amazing

  • @HalilElif-jp7su
    @HalilElif-jp7su 22 дня назад

    Yaar 4ra ka interface bohot easy aur user-friendly hai, maza aata hai use karne me

  • @dineshgoyal6246
    @dineshgoyal6246 4 месяца назад +2

    This guy is too good - he should also start coaching the 'the next generation entrepreneurs from traditional Indian Family businesses' ...a break from the overly done IT/Fintech/start up coaching 😊

    • @pranaysavla
      @pranaysavla 4 месяца назад

      He is a Student of Rahul Jain business Coach.

    • @askdeb
      @askdeb 2 месяца назад

      @@pranaysavla how you know?

  • @namangarg4629
    @namangarg4629 8 месяцев назад +2

    8:25 love you bhai ❤ vala point

  • @rickinstrumentalists9899
    @rickinstrumentalists9899 5 месяцев назад

    loved the energy

  • @adityawankhede4634
    @adityawankhede4634 4 месяца назад

    Nice efforts for making video.Liked it.

  • @maverick_sau
    @maverick_sau 5 месяцев назад

    what a great video...

  • @DanishRayan-fn2dk
    @DanishRayan-fn2dk Месяц назад

    His business is all about the location and the place is his own these two things are responsible for 80 percent success and the rest can be taken care by any body

  • @socialvirology
    @socialvirology 3 месяца назад

    Great person with great thoughts.

  • @divyanshjain180
    @divyanshjain180 2 дня назад

    Wow❤

  • @vikram-qf8xq
    @vikram-qf8xq Месяц назад

    In the beginning i felt his attitude was overconfident ,like someone born with a silver spoon. But as i continued watching the video, his clarity and forthcoming nature became very clear.
    wish you the best and hope you can realise your plans atleast 80% 😊

  • @royalchallengers7884
    @royalchallengers7884 7 месяцев назад +1

    Smarter than MBA graduate.
    So obsessed with his business.

  • @TheBaywork
    @TheBaywork 4 месяца назад +1

    Very sorted person. Likeable guy. All the best, mate. Wish you more success

  • @ceo9781
    @ceo9781 8 месяцев назад

    Amazing young mind

  • @Lachhu259
    @Lachhu259 5 месяцев назад

    Banda so good, high thinking

  • @MustafaMahmut-zd1lh
    @MustafaMahmut-zd1lh 22 дня назад

    4rabet ka interface bohot user-friendly hai, easily sab kuch access hota hai

  • @rahulisgreat4911
    @rahulisgreat4911 8 месяцев назад +1

    Epic

  • @awa3374
    @awa3374 6 месяцев назад

    Super intelligent and bright

  • @dasalekhya
    @dasalekhya 8 месяцев назад +17

    *ye hai Delhi kaa aslee ENTREPRENEUR* ... people like him have made Delhi such a prosperous city
    BTW -- he reminds me of young *Gulshan Kumar* (RIP)

  • @bippinjitsingh9141
    @bippinjitsingh9141 4 месяца назад

    Great video.🎉🎉🎉

  • @gevinprathibha5408
    @gevinprathibha5408 4 месяца назад

    well informed, down to earth guy

  • @sunilmadnani3865
    @sunilmadnani3865 6 месяцев назад

    Enjoyed it

  • @rohitsarfare630
    @rohitsarfare630 8 месяцев назад +2

    Guy was gem 👌

  • @psnikam5745
    @psnikam5745 5 месяцев назад

    Excellent

  • @hitesh6245
    @hitesh6245 Месяц назад

    one gem I took away from this story, which I felt wasn't given much attention to was how this guy got his employees to take charge of their own responsibility in a non invasive way by introducing scoring of checklists asking them only how he could monitor their work to reward them and slowly getting them used to it. I've seen places that end up installing cameras, start screaming why employees are just standing par inhone toh kaam bhi karvalia aur ye sab bhi nai kia. Ese chiz kar pao na toh business ke dusre fundas toh aap waise hi karte karte sikh jaoege kyuki it isn't rocket science for those who've got this level of understanding.

  • @himanshupremiy
    @himanshupremiy Месяц назад

    Brilliant guy….

  • @AhmetTuba-gs5sb
    @AhmetTuba-gs5sb 22 дня назад

    Yaar 4rabet use karte hue 2 saal ho gaye, mere bhai ne recommend kiya tha, best decision ever

  • @motichoor69
    @motichoor69 8 месяцев назад +5

    2:29 here you said that the pricing is very low, they sell a plate for Rs. 90 which is not so cheap for normal people the pricings are definitely on the higher side.

    • @yashsonawane2233
      @yashsonawane2233 4 месяца назад

      acchi plate ke liye 90 rupaye to de hi sakte hai

  • @user-rw3cl8dv3n
    @user-rw3cl8dv3n 4 месяца назад

    kohli ji is my kinda guy, i have similar philosophies

  • @Heartdocvvp
    @Heartdocvvp 5 месяцев назад

    This guy is amazing

  • @drsamgeo
    @drsamgeo 5 месяцев назад

    Brilliant chap.

  • @yashroxx1306
    @yashroxx1306 8 месяцев назад +5

    Glad to see the chole bhathure shop just 5 mins from my house is getting so famous ❤

    • @ungarbagebin
      @ungarbagebin 8 месяцев назад

      Isi Bahaane kya pata tu bhi limelight me aa jaae 😂😂

  • @shrisanidhya
    @shrisanidhya 8 месяцев назад

    Sahi hai case study ke liye. Vese bhi aaj kal jadatar MBA chai ka thela hi laga rahe hai..

  • @shahzad248
    @shahzad248 29 дней назад

    What a kool guy!

  • @ShivangTaluja
    @ShivangTaluja 8 месяцев назад +12

    MBA’s learning from 12th paas, interesting!

    • @dasalekhya
      @dasalekhya 8 месяцев назад +2

      *Dhirubhai Ambani* did not complete even grade 10th ... he had 1000 of Harvard trained MBA working for him !

    • @petrichor259
      @petrichor259 8 месяцев назад

      ​@@dasalekhyaoutliers exist but that is not the norm

  • @beejay11322
    @beejay11322 Месяц назад

    bhai pakka dhande wala h ... debit what comes in credit what goes out..... powwer bhai ......

  • @AJMDESIIGNCONSULTANT
    @AJMDESIIGNCONSULTANT 4 месяца назад

    You guys are doing great !!😇

  • @tanweerahmed55
    @tanweerahmed55 8 месяцев назад +1

    Love you Maryland USA

  • @kshitijj2
    @kshitijj2 2 месяца назад

    Just BOOM 🎉

  • @NezaketMubeccel
    @NezaketMubeccel 22 дня назад

    4ra ka ambassador itna bada sports star hai, ab toh aur bhi badiya experience mil raha hai

  • @pradeepphatak1648
    @pradeepphatak1648 8 месяцев назад +3

    If the kidnapper kidnap him......
    They will be like पैसे चाहीये नही ....
    हम आपको दे़ंगे.........😂He is the real asset❤❤

  • @ranjancom2000
    @ranjancom2000 8 месяцев назад

    Price, Place and trust on the service and consistence in Quality is very important. If we open a new restaurant in another place it will not Run for that he need to establish the brand trust.

  • @harshitvijay562
    @harshitvijay562 8 месяцев назад

    4:02 i liked it here

  • @Zebra663
    @Zebra663 4 месяца назад

    Good luck! Hope to eat at ur restaurant someday!

  • @vikrantsinghsengar
    @vikrantsinghsengar Месяц назад

    Amazing 80% is the new 100% , this man will be next bezos.

  • @hiteshdhawan1
    @hiteshdhawan1 4 месяца назад

    he is right! Paani ki botle business me highest margin hai
    in the upcoming days people will use packaged drinking water or sparkling water brand as a status symbol and fashion statement