Always learn so much from your videos, Wes!! Lookalike audiences are an absolute GOD SEND 🙌🏼 Don't know what we ever did without them as that's literally all we use when scaling up campaigns to hundreds of dollars a day. Love that you continue put out fire content consistently!! 🔥 Can't thank you enough.
Some really tremendous value you offer in your videos, Wes -- thank you so very much! Have only watched a couple, very impressed, will be going through all that you offer. I can tell that the folks who hire you, have hired the right man.
Attention all RUclips Instructor Wannabees: Watch this. Make your video like this. Step by step instructions that are great and easy to follow. Explain things like he did. Have very readable video. Great job, 10 thumbs-up.
Cold traffic doesn't work too well for me as far as conversions. I changed the ad objective to website visitors and will create a LAL after 1-2K visits. I will snowball up to ATC, checkouts, and finally conversions.
Awesome video man, pumped I found you! Do you have a video on how to build a custom audience (to 1,000) for beginners? My wife and I are starting from zero. I saw another video mention creating a brand video and running an ad for video views and then creating a custom audience based on those who viewed the video for a certain duration. All ideas/strategies to build that custom audience from zero would be AMAZING. Thanks for your work.
Thx Dillon! What you jsut said is a great strategy. Do a facebook live that's relevant to your topic, then turn it into a video ad. Then you can start building a custom audience of everyone who watches 30 seconds, or 60 seconds of that video. I don't have a specific video on that, but I might do one soon!
Just came across your video and learned so much from it. As a first time business owner advertising is a challenging area for me. I’m so glad I was able to find your channel. How can I set up a free consultation?
Thanks for the video. I get to the stage where it says your data is being hashed, and then it gets stuck there for many hours, with 0 rows uploaded. What about this?
I have a pixel on the second page of my website which is thank you page. I receive a name and email from people who register on my website. If I have hundreds of emails in my inbox how do I get all my leads in a spread sheet listing all the info without having to open each individual email to manually get the email addresses?
You don't have an email autoresponder taking all the emails for you? If not, you want to put that into place immediately. Otherwise you run some pretty significant legal risks. Get set up with an email provider (drip, mailchimp, etc) then they can export that whole list for you.
Is there a way to target specific zip codes in the look alike audience. I don't want to target look alikes that are not able to travel to my brick and mortar.
Janelle, you can only run lookalikes on a a country-level, so you'd want to choose the biggest lookalike size possible, and then layer your desired zipcodes on top of that. But I'd only recommend this if you live in a big city. If its smaller, you might just wanna go with local targeting only and let the algorithm do its thing.
Thanks Wes, quick question! Are you familiar with this error message when trying to upload your customer list: “to create custom audiences from customer lists, you must add this ad account to a business”. Oddly, when I click “add to business” it gives me my business manager as an option... but when I choose it, it says “already connected” - or something of that sort. I’m trying to set this up for a client and it’s really difficult to find this issue occurring for anyone else. Really appreciate any help or insight you may be able to give!
BODIED BYX ahhh bummer, I’m sorry to hear you are experiencing it too. I still don’t have an answer... but I’m looking. If anything, it’s nice to know there are other people looking for an answer too. Maybe we’ll get some answers soon. Interesting issue for sure.
Love your content Wes. I'm curious what you use to capture the video of your computer screens. Your vids always look super clean and seemless when doing it.
You'd want to create the biggest possible LAL audience (10%) then add in to only show it to hose lookalikes who are IN your city. If you're in a smaller area, I wouldn't even do it though, I'd just run it to as many ppl as possible using very limited targeting.
@Wes Mcdowell Hi, Thanks, I created Lookalike audience for the previouse customers. Is not running at all while it is active. I uploaded the list of 2500 customers with their emailaddress and made a custome audience for it first. Then i made a Lookalike audience from that custome audience which includes 2500 emailaddress. Two hours a go campaign has run together with a cold Ad set. The cold one is running but the Lookalike is not running. When i rund the lookalike ad set, the lookalike was still populating and it showed Fewer then 1000 . Can you help please what causes this? The ads are for an affiliate product from Clickbank. Thanks
@@WesMcDowellInc I'll look out for one of your lives where you let ppl come on and put up their website for you to review😊😊. ..... Wishing you lots if success in whatever you venture into💜
Nothing, they already have those email addresses. When you upload your list, they're simply seeing which of your subscribers are already facebook users. If you upload an email address that's not in their system, they can't do anything with it. Does that make sense?
Great question... you would ONLY use this if you do have a list of current subscribers or customers. So if you don't yet, you'll want to use interst/behavior targeting until you get a list of around 1K ppl.
if you're shipping and handling is 100% profit yes of course. If you're shipping and handling is an expense, it doesn't matter because that's not profit for you
Great explanation of how to create a lookalike audience! Just one question when creating the lookalike audience and choosing a location e.g. US, do i target a specific location like cities in the US when i create my ad?
Hey Ed, that is completely up to who you're targeting. You choose a lookalike audience based on an entire country, but then you can layer on specific locations so it narrows it down. For instance, if you're a local business, you'd upload your current customer list, make a lookalike audience within the US, but only serve the ad to people on that list who ALSO live in your area. Make sense?
@@WesMcDowellInc How can i narrow it(lookalike audience based on an entire country) down to specific locations? If i will choose lookalike audience based on an entire country, can i narrow it down by targeting specific location from the choose location option? Please Help.
Hi welsley thanks for this very informative video Do they show the Ad to same person of my data or to others who are similar? thanks a lot indeed .I await your updates.
You can create a custom audience from your list, and run ads to them, or you can use that list to create a lookalike audience which are people similar to your list, but not the people actually on your list. Hope that helps!
...I started a look-a-like (custom audience from previous interactions with value) video ad (recent listing ) and my audience is only 300-800 ....whats up with that?! is this good...seems too low
Absolutely Adriano! A lookalike of actual BUYERS is much more powerful than one based a list of ppl who just got onto your email list, right? The only reason I like to test both is bc you'll usually have way more ppl on your email list than on your buyers list... and sometimes creating a lookalike based on a larger list of less engaged ppl can outperform a smaller list, just bc there are more data points to work from.
Hi Wes, thanks for this video. May I know how you use the LAA on an actual ad set? Do you use your LAA and detailed target audiences together with age and location or leave it purely as LAA? Thanks
Great video thanks. I think this was answered a few comments back, but just want to be sure I understand. I get that I can create a LLA for a country. Can I then, when creating my Ad use the LLA in conjunction with a radius filter so that I am using LLA data for that specific city?
Yep, it will generate a lookalike audience for the whole country, then only show it to those on that list who happen to be in the area you specified. It won't create a specific LLA for that area alone. Make sense?
I created a Facebook Ad through my Fb page under the "conversions" objectives and I have a lot of clicks on the Ad. How can I use those clicks to create a lookalike list? Thank you
Create a custom audience first of everyone who engaged with your ads on Facebook or Instagram. You'd have to click on Facebook page and Instagram profile to create those. Once you have those base audiences set up, you can create lookalikes off of those. Hope that helps! 🙂
This was a lot of help thank you so much for posting it. Just a quick question, can you put in more than one column when you're uploading a list? So, email home phone and mobile phone?
So you can do "custom audience" 1 hour before the "lookalike" ad set??? But before the "custom audience" do you need to run a "View content" adset first???? is that what needs to happen???? Thanks
Would it be beneficial to do a lookalike audience from facebook leads you have captured for automotive dealers who have a smaller radius since we target up to 50-60 miles out from the dealership?
Hey Wes! Thank you for sharing such useful information. Suppose if I have a customer list of 4000+ till date, do I need to update upcoming new customer data to facebook regularly?
Unfortunately LALs are country-wide. You COULD target a LAL and filter it down to a city or zip, but it would probably be too tiny an audience to run ads to effectively. If you have a big population, you might be able to do it, but I'd make that LAL as big as possible, at 10%.
Great video - thanks. Quick question: When it comes to picking the "location" we can only pick at the level of country. What if my business is not national? My customers have to be within reach of my physical location - won't I be wasting money advertising all over the country to people who are just not close enough to become customers? Thanks.
Hey George, you'd do the country level lookalike, THEN layer in your specific geographical area. So USA lookalike, but only show it to people on that list who live in Chicago for instance. You'd probably want to go for the biggest possible lookalike (10%) if you're narrowing the scope down that much though. Cheers!
I ran a video views ad to a 2d explainer video on what my marketing agency does and offers. I have about 1.6k views. Should i start retargeting and create look alike of 50%+ watched or wait to get more views? Thank you so much
Hi ,thanks for the great video. My question is if the lookalike audience are dynamically change when my source audience changes? and if YES, can I create a lookalike at the same time when I create a source audience that is completely empty? Thanks
That's a little bit tricky. LAL are made from a static list and does not automatically adapt to the new emails you put in your customer list. You'll have to create new LALs based on the emails you gather - here I suggest creating a new LAL once every 1k new users or 200 purchases. This is still pretty broad - I would need to find out out more to give you a better direction
How can i narrow down lookalike audience based on an entire country to specific locations? If i will choose lookalike audience based on an entire country, can i narrow it down by targeting specific location from the choose location option? Please Help.
Mansi, you'd make a lookalike for the whole country, then layer geo-targeting on top of it. So its a big audience for the whole US, but within that audience, I only want to target people in Los Angeles. Make sense?
Hi there! Just a quick question: I have managed to create the lookalike audience successfully, by uploading an email list as mentioned (thanks a lot for this!) but now when I am creating my ad, it does not show me that audience that I just created... Will it automatically use this new lookalike audience?
Stefan Hansen yeah the authorizations are wrong. To save time Normally I just start making an ad as I normally do then when you get to targeting there’s an option to make a custom audience then a lookalike. When you do this, it automatically loads all the audiences on that ad account
I want to target business owners with an affinity to digital marketing. I have a list of customers already, size is 250. My lla is 450.000 (Germany). Do you see a benefit in an additional layer of interest for entrepreneurship and online marketing or would you let Facebook figure it out without this additional layer? Would be highly interested in you perspective. Thanks for sharing your great videos!
You are a wealth of information‼️ Question... Can lookalike audiences be targeted down to local geographic area too? I am in #Minneapolis and am looking to reach local businesses to exhibit or attend our #MinnesotaBusinessExpo
Brad, absolutely... But you have to run the lookalike audience, then layer in geo-targeting on top. They won't give you just a list of ppl from Minneapolis. Cheers!
Great video! When you use a LLA, and you run a local business, should you mess with the interests and age targeting at the ad set level? Or just deliver ads to your radius, and not do anything with ages, make/female, interests, etc.? Thanks a lot!
Hey Don, totally depends on how big your local market is. You need to balance being specific enough with having a large enough audience for FB to run its algorithm. Honestly if its a small market, I'd run a lookalike, with a geographic radius filter and set a reach objective believe it or not. But if you have a bigger market, you can get more granular.
Hey Wes, your temporary noob here. I have to ask, how do you know how much to charge? if this was not the right place to ask such a question I apologize and I appreciate the value you are offering nonetheless!
@@WesMcDowellInc okay. I'm noticing I'm getting more purchases from my lookalike audiences than my regular customs and was confused if I consider them hot or cold. Guess I need to be spending more on lookalikes!! Thnx for video and response
Always learn so much from your videos, Wes!! Lookalike audiences are an absolute GOD SEND 🙌🏼 Don't know what we ever did without them as that's literally all we use when scaling up campaigns to hundreds of dollars a day.
Love that you continue put out fire content consistently!! 🔥 Can't thank you enough.
So nice of you to say Mei!! And I agree, lookalikes are game-changing!
I always learn something valuable from your videos. You are not only very good in what you do, but also very good at teaching.
I appreciate that! Glad to hear that Camilla! 😊
I’ve watched hours of these videos best channel out there!
Thx so much David!
Some really tremendous value you offer in your videos, Wes -- thank you so very much! Have only watched a couple, very impressed, will be going through all that you offer. I can tell that the folks who hire you, have hired the right man.
Wow, thanks Mike! Happy to help even if its just virtually!
Thanks tons, Wes!! Gulp...trying my first AD this weekend. Nervous but your videos have been a big help. Doing a 'lookalike one' next, for sure.
Thx! Good luck on launching your first ad. It will be easier once you find your perfect audience. ;)
Thanks for sharing this💰 lookalike Audience are the best way to scale up when you have a winning adset.
Very true!
Dude, that scene from The Room made me like this even more XD
Ha I was hoping SOMEONE would get that. Made my day!
same here :D It made my day :D (of course, the information is useful, too, but that clip :D)
Excellent Information, thank alot for uploading
My pleasure! 😊
very good as always
Great video that explains everything in very simple terms. Also appreciate the fact that you replied to each and every comment. Thank you!
Thx Raza!
Thanks man. I really appreciate this. Your channel is super dope! I hope you'll get 100k subscribers by first quarter next year.
Youre great Wes. great video!
Thx Mark!
Awesome info and your production value is awesome my man! Best of luck with the channel! Hope you grow rather quickly!
Thx so much!
Thanks. Great vid. Learned alot
Glad it was helpful! Thanks too! 😀
You're still the man! Awesome, information !
Ha, thanks Ali!
Attention all RUclips Instructor Wannabees: Watch this. Make your video like this. Step by step instructions that are great and easy to follow. Explain things like he did. Have very readable video. Great job, 10 thumbs-up.
Thanks a ton for that! Made my day!
Cold traffic doesn't work too well for me as far as conversions. I changed the ad objective to website visitors and will create a LAL after 1-2K visits. I will snowball up to ATC, checkouts, and finally conversions.
Yep, good plan!
Never knew about LTVs, thanks! 😀
Anytime David!
Very clear, concise and well explained. Thanks!
Thx Gloria!
best explanation found on youtube. thank you!
Thank you, Scott! Really appreciate that.
Great Video! Thank you. How does this work for businesses who are looking only for only local clients lookalikes rather than the whole country?
Thank you for this very informative video
Thank you for going in depth on this topic!
Anytime Chris!
Enjoying the video ...
Awesome video man, pumped I found you! Do you have a video on how to build a custom audience (to 1,000) for beginners? My wife and I are starting from zero. I saw another video mention creating a brand video and running an ad for video views and then creating a custom audience based on those who viewed the video for a certain duration.
All ideas/strategies to build that custom audience from zero would be AMAZING. Thanks for your work.
Thx Dillon! What you jsut said is a great strategy. Do a facebook live that's relevant to your topic, then turn it into a video ad. Then you can start building a custom audience of everyone who watches 30 seconds, or 60 seconds of that video. I don't have a specific video on that, but I might do one soon!
Just came across your video and learned so much from it. As a first time business owner advertising is a challenging area for me. I’m so glad I was able to find your channel. How can I set up a free consultation?
Thx Gema! We're actually on a waitlist at this point, but check back later on this month here: thedeependdesign.com/get-started
why we can only do one country for lookalike audience? cant we do worldwide and targeted specific countries in the ad setup phase?
Very informative,, thanks bro 👍
Thanks for the video. I get to the stage where it says your data is being hashed, and then it gets stuck there for many hours, with 0 rows uploaded. What about this?
I have a pixel on the second page of my website which is thank you page. I receive a name and email from people who register on my website. If I have hundreds of emails in my inbox how do I get all my leads in a spread sheet listing all the info without having to open each individual email to manually get the email addresses?
You don't have an email autoresponder taking all the emails for you? If not, you want to put that into place immediately. Otherwise you run some pretty significant legal risks. Get set up with an email provider (drip, mailchimp, etc) then they can export that whole list for you.
Is it possible to use another page data who is successful and who sell the same product as us to create our look a like ads?
Is there a way to target specific zip codes in the look alike audience. I don't want to target look alikes that are not able to travel to my brick and mortar.
Janelle, you can only run lookalikes on a a country-level, so you'd want to choose the biggest lookalike size possible, and then layer your desired zipcodes on top of that. But I'd only recommend this if you live in a big city. If its smaller, you might just wanna go with local targeting only and let the algorithm do its thing.
Thats a top tip. Thanks
Glad to help! Thanks too! 😊
Thanks Wes, quick question! Are you familiar with this error message when trying to upload your customer list: “to create custom audiences from customer lists, you must add this ad account to a business”. Oddly, when I click “add to business” it gives me my business manager as an option... but when I choose it, it says “already connected” - or something of that sort. I’m trying to set this up for a client and it’s really difficult to find this issue occurring for anyone else. Really appreciate any help or insight you may be able to give!
Hey have you figured this out having the same problem if you know please please please help, thank you
BODIED BYX ahhh bummer, I’m sorry to hear you are experiencing it too. I still don’t have an answer... but I’m looking. If anything, it’s nice to know there are other people looking for an answer too. Maybe we’ll get some answers soon. Interesting issue for sure.
Can i use people's Facebook ID instead of an email list?
Awesome video - subscribing now!
Thx Aaron!
superb video.
Thx!
Love your content Wes. I'm curious what you use to capture the video of your computer screens. Your vids always look super clean and seemless when doing it.
Thx Jason! I use camtasia on mac.
thank you so much i wanna watch more of your videos ..
Great Video baddy!!!! Do we really need to pick Atleast one country to create custom audience from buyer list? Or we can leave it blank...
Thx! I do beleive you need to choose a country, or possibly multiple countries. Cheers!
@@WesMcDowellInc thx
Thanks for providing informative vdo.
Hi,Great video.You Explain very nicely. thnx
Thx Sumit!
How do you restrict it to a specific city for example?
You'd want to create the biggest possible LAL audience (10%) then add in to only show it to hose lookalikes who are IN your city. If you're in a smaller area, I wouldn't even do it though, I'd just run it to as many ppl as possible using very limited targeting.
Hey, great insights! Thanks for it.
Can we target the same custom and look-alike audience on Instagram as well?
Awesome video, Keep going... you got a new fan from Egypt :D
Thanks Mohamed!
@Wes Mcdowell Hi, Thanks, I created Lookalike audience for the previouse customers. Is not running at all while it is active. I uploaded the list of 2500 customers with their emailaddress and made a custome audience for it first. Then i made a Lookalike audience from that custome audience which includes 2500 emailaddress. Two hours a go campaign has run together with a cold Ad set. The cold one is running but the Lookalike is not running. When i rund the lookalike ad set, the lookalike was still populating and it showed Fewer then 1000 . Can you help please what causes this? The ads are for an affiliate product from Clickbank. Thanks
If I had alot of investment money, I would hire you😩... I love your videos
Glad you like them! I actually don't even do one on one work with clients anymore, but thanks for the kind words!
@@WesMcDowellInc I'll look out for one of your lives where you let ppl come on and put up their website for you to review😊😊. ..... Wishing you lots if success in whatever you venture into💜
Great video. If I upload a customer list to make a lookalike audience, what does Facebook do with my customer's data later?
Nothing, they already have those email addresses. When you upload your list, they're simply seeing which of your subscribers are already facebook users. If you upload an email address that's not in their system, they can't do anything with it. Does that make sense?
how do we get/source the list if we dont have any custome audiennce ? any clue for that ?
tks for your help .
Great question... you would ONLY use this if you do have a list of current subscribers or customers. So if you don't yet, you'll want to use interst/behavior targeting until you get a list of around 1K ppl.
Should you include shipping and handling with each LTV?
if you're shipping and handling is 100% profit yes of course. If you're shipping and handling is an expense, it doesn't matter because that's not profit for you
Great explanation of how to create a lookalike audience! Just one question when creating the lookalike audience and choosing a location e.g. US, do i target a specific location like cities in the US when i create my ad?
Hey Ed, that is completely up to who you're targeting. You choose a lookalike audience based on an entire country, but then you can layer on specific locations so it narrows it down. For instance, if you're a local business, you'd upload your current customer list, make a lookalike audience within the US, but only serve the ad to people on that list who ALSO live in your area. Make sense?
@@WesMcDowellInc How can i narrow it(lookalike audience based on an entire country) down to specific locations? If i will choose lookalike audience based on an entire country, can i narrow it down by targeting specific location from the choose location option? Please Help.
Hi welsley thanks for this very informative video Do they show the Ad to same person of my data or to others who are similar? thanks a lot indeed .I await your updates.
You can create a custom audience from your list, and run ads to them, or you can use that list to create a lookalike audience which are people similar to your list, but not the people actually on your list. Hope that helps!
@@WesMcDowellInc thanks a lot indeed I appreciate ,will use your inputs .
super helpful video.
Thx Kristin!
...I started a look-a-like (custom audience from previous interactions with value) video ad (recent listing ) and my audience is only 300-800 ....whats up with that?! is this good...seems too low
Hi Wes, is there actually any difference from a lookalike audience from customers emailing list and Lookalike Purchase?
Absolutely Adriano! A lookalike of actual BUYERS is much more powerful than one based a list of ppl who just got onto your email list, right? The only reason I like to test both is bc you'll usually have way more ppl on your email list than on your buyers list... and sometimes creating a lookalike based on a larger list of less engaged ppl can outperform a smaller list, just bc there are more data points to work from.
Hi Wes, thanks for this video. May I know how you use the LAA on an actual ad set? Do you use your LAA and detailed target audiences together with age and location or leave it purely as LAA? Thanks
Great video thanks. I think this was answered a few comments back, but just want to be sure I understand. I get that I can create a LLA for a country. Can I then, when creating my Ad use the LLA in conjunction with a radius filter so that I am using LLA data for that specific city?
Yep, it will generate a lookalike audience for the whole country, then only show it to those on that list who happen to be in the area you specified. It won't create a specific LLA for that area alone. Make sense?
Got it. That's awesome. Now let's hope these ads actually work. LOL
I created a Facebook Ad through my Fb page under the "conversions" objectives and I have a lot of clicks on the Ad. How can I use those clicks to create a lookalike list? Thank you
Create a custom audience first of everyone who engaged with your ads on Facebook or Instagram. You'd have to click on Facebook page and Instagram profile to create those. Once you have those base audiences set up, you can create lookalikes off of those. Hope that helps! 🙂
This was a lot of help thank you so much for posting it. Just a quick question, can you put in more than one column when you're uploading a list? So, email home phone and mobile phone?
Yes, you can upload lots of info. The more the better, it helps facebook match your customers with their users that way. best luck!
So you can do "custom audience" 1 hour before the "lookalike" ad set???
But before the "custom audience" do you need to run a "View content" adset first????
is that what needs to happen???? Thanks
How to add / update the payment options?
It works for Series & Movies Facebook Pages?
Would it be beneficial to do a lookalike audience from facebook leads you have captured for automotive dealers who have a smaller radius since we target up to 50-60 miles out from the dealership?
You'd need a list of 1000+ to go from, then create a broad lookalike (10%) and layer in geo-targeting for your radius. Cheers!
Hey Wes! Thank you for sharing such useful information. Suppose if I have a customer list of 4000+ till date, do I need to update upcoming new customer data to facebook regularly?
You shouldn't have to do it manually, you can use an integration with your CRM, they should update the list dynamically.
@@WesMcDowellInc Does fb provide integration?
Can Look a like audiences be targeted according to city or zip?
Unfortunately LALs are country-wide. You COULD target a LAL and filter it down to a city or zip, but it would probably be too tiny an audience to run ads to effectively. If you have a big population, you might be able to do it, but I'd make that LAL as big as possible, at 10%.
Good infor and tips
Thx Darrell!
Hi Wes, so do you run campaigns at BOTH "Look a like" AND "custom" or just run one campaign on "look a like" thanks, Andy
Hey Andy, a lookalike audience is actually a TYPE of custom audience. So I guess it's both!
Great video - thanks. Quick question: When it comes to picking the "location" we can only pick at the level of country. What if my business is not national? My customers have to be within reach of my physical location - won't I be wasting money advertising all over the country to people who are just not close enough to become customers? Thanks.
Hey George, you'd do the country level lookalike, THEN layer in your specific geographical area. So USA lookalike, but only show it to people on that list who live in Chicago for instance. You'd probably want to go for the biggest possible lookalike (10%) if you're narrowing the scope down that much though. Cheers!
Can a lookalike audience be created just for a State and not the entire US?
I ran a video views ad to a 2d explainer video on what my marketing agency does and offers. I have about 1.6k views. Should i start retargeting and create look alike of 50%+ watched or wait to get more views? Thank you so much
How many custom audiences would you include in one add?
Just one! Always test your different audiences to see what works best.
Hi ,thanks for the great video. My question is if the lookalike audience are dynamically change when my source audience changes? and if YES, can I create a lookalike at the same time when I create a source audience that is completely empty?
Thanks
That's a little bit tricky. LAL are made from a static list and does not automatically adapt to the new emails you put in your customer list. You'll have to create new LALs based on the emails you gather - here I suggest creating a new LAL once every 1k new users or 200 purchases.
This is still pretty broad - I would need to find out out more to give you a better direction
@@mihaiiliescu3862 Thanks, from what I've heard so far, the LAL are dynamically changed
@@GilDeutsch that's only if your custom audience is dynamically updated. You can use active campaign for that
they are dynamically changed if you create a custom audience from your pixel every couple of days
@@mihaiiliescu3862 If it based on URL? (it is the also as pixel)?
can i use phone numbers ??
How can i narrow down lookalike audience based on an entire country to specific locations? If i will choose lookalike audience based on an entire country, can i narrow it down by targeting specific location from the choose location option? Please Help.
Mansi, you'd make a lookalike for the whole country, then layer geo-targeting on top of it. So its a big audience for the whole US, but within that audience, I only want to target people in Los Angeles. Make sense?
If I am managing a local small business, do I have to have 1000+ customer list in order to maximize the result?
Hi there! Just a quick question: I have managed to create the lookalike audience successfully, by uploading an email list as mentioned (thanks a lot for this!) but now when I am creating my ad, it does not show me that audience that I just created... Will it automatically use this new lookalike audience?
if i use other currency than dollars in my spread sheet how does fb know which one it is?
I'm pretty sure they default to the currency of the country you're in, but not too sure about that.
I can't choose my custom audiences when creating a ad. Does anyone know why?
Stefan Hansen yeah the authorizations are wrong. To save time Normally I just start making an ad as I normally do then when you get to targeting there’s an option to make a custom audience then a lookalike. When you do this, it automatically loads all the audiences on that ad account
An in-depth tutorial which is easy to understand and follow. Two thumbs up! 👍👍
Thx Joanne!
I want to target business owners with an affinity to digital marketing. I have a list of customers already, size is 250. My lla is 450.000 (Germany).
Do you see a benefit in an additional layer of interest for entrepreneurship and online marketing or would you let Facebook figure it out without this additional layer? Would be highly interested in you perspective. Thanks for sharing your great videos!
where do u get the csv file ?
You need to download it from your email autoresponder (mailchimp, drip, etc)
how do you create an email list of 1000+ email addresses? is there a tool for this as well?
Not a tool, but you need a lead magnet to build one! Watch this video to see how: ruclips.net/video/66vbaJAVi8s/видео.html
thanks from india
You're welcome!
Thank you!
Anytime!
Do u have any video for IG marketing?
Hey Joanne, yep, just did one! Its the newest one on my channel as of now.
Laughed pretty hard at "The Room" scene.
Ha, I mostly put in those clips to amuse myself, I love it when people actually get the jokes!
If I'm just starting out my new business, do I have to wait until I get 200+ sales before I should even think about using a lookalike audience?
I actually recommend closer to 1000... can always back it out, and use a more general email list if that's bigger.
You are a wealth of information‼️ Question... Can lookalike audiences be targeted down to local geographic area too? I am in #Minneapolis and am looking to reach local businesses to exhibit or attend our #MinnesotaBusinessExpo
Brad, absolutely... But you have to run the lookalike audience, then layer in geo-targeting on top. They won't give you just a list of ppl from Minneapolis. Cheers!
when I try this it tells me that I need to create a new business after clicking on customer file?
do you have a business manager set up yet?
Great video! When you use a LLA, and you run a local business, should you mess with the interests and age targeting at the ad set level? Or just deliver ads to your radius, and not do anything with ages, make/female, interests, etc.?
Thanks a lot!
Hey Don, totally depends on how big your local market is. You need to balance being specific enough with having a large enough audience for FB to run its algorithm. Honestly if its a small market, I'd run a lookalike, with a geographic radius filter and set a reach objective believe it or not. But if you have a bigger market, you can get more granular.
Please do a video for SaaS marketing for startups.
Hey Wes, your temporary noob here. I have to ask, how do you know how much to charge? if this was not the right place to ask such a question I apologize and I appreciate the value you are offering nonetheless!
👍👍👍
Would you consider a Lookalike audience as Cold Or Warm?
It's a cold audience, simply bc they are people who haven't heard of you before. But they're the best kind of cold audience in my opinion!
@@WesMcDowellInc okay. I'm noticing I'm getting more purchases from my lookalike audiences than my regular customs and was confused if I consider them hot or cold. Guess I need to be spending more on lookalikes!! Thnx for video and response