Facebook Lead Ads: A Complete Tutorial
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- Опубликовано: 9 янв 2025
- If you want to build your email list fast, Facebook has made it really easy for you to promote your lead magnet to millions of your ideal customers. In this video, I'll walk you through the steps you need to create highly converting Facebook lead ads.
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You’ve saved me hours of research and prevented me from spending $3,000 to have someone generate leads for me as an up and coming insurance agent.
Extremely concise and the simplest walkthrough I’ve seen.
Glad it was helpful Oj! I hope that you'll be able to generate your leads!
I must say, you have saved me so much research time (and money) by watching this video. Especially the part about the privacy policy. Been trying to get help on that for quite a while. I like how you get "to the point" and "no fluff". I appreciate your work. Thank you.
Thanks Jacqueline! I am glad that this video have helped you. I do appreciate the kind words too. See you around! 😊
This is exactly what I was looking for. It walked me through the steps thoroughly and quickly. Great content!
Thx Barbara!
I have seen so many video 😂 In Hindi but I understand from your video only ...Thank You So Much !! Keep it up 👍
Glad it was helpful! Thanks too Nikhil!
All I can say is WOW! Brilliant step by step video that meant I was able to set up my first Lead Magnet ad today while listening to 2 of your tutorials. Will be coming back for more 👍
Thanks Sheryl, that's awesome to hear!
Omg! Thank you! I was looking how to connect to CRM and you were the only one who showed it! I heart you!!
So glad to help!
I second that many thanks!
Thank you very much, this video was just what I was looking for keep up the good work. God bless.
You are very welcome Tasha! I do appreciate the kind words! 😊
I love your channel man, it's one of my fav place to learn internet marketing and stuff. I'm said I found this gem so late but better late than never.
Thanks for putting efforts and time into these videos. 🙏❤️
Great to hear that Mukesh! And welcome aboard! Thanks too!
Excellent content and presentation Wes! I've been away from FB ads for quite a while now so finding your tutorials is an absolute blessing! Thanks man.
Awesome Frank!
Hi, do you know any good software to edit video ads?
Great Video! I had to watch it a few times too understand it and create my first Lead Ad. I only named it Test Ad.
Thx! Good luck on your ads.
@@WesMcDowellInc Thank you! So, my first lead add collected many potential customers. However, Im looking for your video of what comes next after your lead Ad.
Just what I was looking for. I was in the process of setting up my website for lead capture, and didn't know it could be done via Facebook too. Your videos are very clear, so you've got a new subscriber. :-)
Thx! I always aim to make complicated topics into easy to digest videos to help anyone. More videos coming your way so keep posted!
liked even without completing it. That's how good your videos are👍
Thanks man, hope you finished it tho!
yeah i did finished it 😀
Thank you for the information. Really helpfull and easy to follow. Great work.
Best tutorial I have watched. Love all your videos Wes! thank you so much! I sent the link to my friend/biz partner.
Thank you so much!! I have been watching different videos hoping someone would explain what you just did. I'm so glad I found your video!!
i really like your clear presentation.
I appreciate that! Thanks so much Craig😊
Lots of info learned, especially on us doing fb ads as our maketing tool.. God Bless you more Wes!
Thx, Genifel! More videos dropping soon.
That was the most amazing Facebook ad video I ever seen! Thank you so much Wes 👊
Awesome, thx David!
Excellent tutorial, glad I stopped by
Thanks this was one of the best videos for Lead Ads. Thanks.
Awesome thx!
So much amazing tutorial man really love this ❤
Thanks so much Pratik! Glad you love it. 🙂
Thank you!!! Amazing tutorial 💛💛
You're so welcome! Glad it was helpful! 😊
Excellent information!!!!
Thanks for watching and I'm really glad it was helpful for you. More videos coming soon
Thanks! This was super helpful! I'm running ads for a Christmas promo for a car dealership, hoping this will get them great results!
Awesome video tutorial, Thanks! McDowell....
Thx! Watch out for more videos dropping soon
Best info I have watched thus far! Thanks so much!!
Thank YOU!
thanks for this. I needed it for a completion of an assignment'
awesome tutorial, i've actually just put up a video myself about doing something very similar but without the ads
Amazing content brotha I truly owe you
Happy to do it!
Wow great video love to watch more,nice video thanks for sharing with us
Thx Altaf!
Awesome information 👍
Glad you think so!
Wes, love your University setting and instructing Facebook ad techniques. Need this to scale my real estate business. I signed up for the 40 lead magnets, confirmed the same and did not receive the product. Can you help, thank you again and I will continue to listen.
Sorry about that, it does take a few minutes to deliver. I assume you've gotten it by now?
Thanks for sharing. Greeting from Malaysia
You're welcome, Patrick. See you in my other videos.
You just earned a subscriber
Thank you! So helpful.
You're welcome. Kristyl. I am always happy to help.
Great vid thank you for posting Wes!
Thank you for creating this amazing guide!
My pleasure! Always happy to be of help.
Thanks Wes! Super helpful and straightforward. My lead magnet is a "Kick-Start Guide to Living in Alignment with Your Soul's Purpose." 💜💜💜Looking forward to checking out more of your work. Love + Light 💫
Fantastic, Vanessa! You're very much welcome.
Just came across your video and loved the details! Can you create a video on how to promote and drive registrations to IT conferences, webinars, or virtual events using FB ads? Maybe which ad type would be the most effective and the steps? Thank you!
Great video! What if you want to test different lead magnets? Do I do different campaign?
Super helpful! Thanks!!
No worries Lacey!
Ready helpful👌😊
Glad to hear that it was helpful! I put a lot of work in making this tutorial and am glad it helped. 😊
Great value! Thank you very much!
Really great video, Wes - thanks so much for sharing this!
Anytime, and thank you!
Well done, thank you.
Thanks for watching!
You're the bomb
Hi Wes. Great content. Learnt a lot. Can you explain something to me please? I get sending it to the CRM like mailchimp to deliver the lead magnet and then some autoresponder emails. How about if I have an affiliate link? Is there a separate way to send it to affiliate links. I am new to this.
AWESOME VIDEO! Can a lead form ad be ran from an "existing post"? I have a video already posted on my business page that I wanted to run a lead gen campaign for but as I tried to set it up, it looks like I can't....thanks!
Hi david, you don't really run a lead ad to a post... its more to a lead magnet. I guess it could be a post that you've gated behind the opt-in. If it's a video, you wouldn't run a lead ad to a FB video... you would get their opt-in details, and then have the CTA button under the confirmation message go to a video player on your site. Make sense?
Wow, really good and detailed. Thank you.
Nice to hear, you are very welcome.
Awesome explanation. Thanks
No problem Alejandro!
Hi, how are you going to get charged for the leads? Is it going to be only on full form complition or on every click? Also, do you have a video about biding auction for leads ad?
I love your content!!!
Thank you, Brittni. More videos coming soon so keep posted
Why don’t your videos have more views? Your content is amazing!
That's what I keep telling the YT gods! Thanks man, much appreciated :)
Enjoyed that and really helpful for a new agency offering these services to clients - great work guys
Thx Ben!
this was so helpful, thanks
Glad it was helpful!
Hi thank you for your video! I'm new to Facebook lead ads. I run a local Ice cream truck. Should I start with one interest for my lead magnet?
Thanks for this! My lead magnet is a mindful eating guide called "Freedom with Food: 7 Steps to Mindful Eating". After getting these set up in FB to get leads, I'm wondering why I'm using Leadpages then?
Wes, is this the same in 2021? My lead magnet is Venus Gifts Guide, which a often sought after by those interested in astrology.
Some notes: Make sure you use the learn more button. You can basically make a lead form right in facebook. The goal is to make a bunch of different combinations with dynamic creative and Facebook will optimize.
You can link the facebook form to your businesses CRM.
Hi, i followed your method and found helpful to make a lead generation facebook ad, Iam getting good reach but no leads, please help me to sort ths out
Wes my man, do you have a mega full blown course coming out? Ive seen the ones on Skill share and yours are way better.
Thanks Ken! Hopefully in the future. 😊😊
Hi Wes - loving your posts - all very informative. I've just setup a creative platform connecting freelancers to business - in terms of lead magnets - I'm struggling to think of appropriate lead magnets for my marketing director clients - haven't they just seen it all? Any help welcome. All the best and keep posting!
Thanks for this video. What's the website for drip?
You're welcome! It's www.drip.com. 😊
damn, this is all different now. can you do a new one if you haven't already? Cheers
Thank you for useful video
I work in recruitment. Is there an option on the lead forms for a potential candidate to upload a file ie their cv through an ad?
It's necessary to have a mailing list prior to doing this procedure with facebook? I'm not asking if it's necessary to have a mail provider (I know it is), but is it necessary to have a list withing the mail provider before making a leads ad with facebook? Or the subscriptions on the facebook ad will serve as the mailing list?
Thanks for your excerpt. Please i want to know if there is another way one can do lead generation without privacy policy.
I'm pretty sure they require it. Sorry!
Thank you, that was very helpful!
Thx Cecilia!
Great info, thanks for sharing! I have a question about business who does not have websites. What should we use in the privacy policy URL?
You probably just need to put up a simple one page for that... Facebook won't let you advertise without it.
Hi Wes, thanks a lot for the tutorial it was very helpful, I do have a question, when choosing the dynamic ads, do you have a way to know which specific ad configuration was the one with more ctr?? I will appreciate your response! Greetings from México!
Amazing video
You look like the property twins lol! anyways great video!
😊 Thanks so much Christopher!
Hi! I wanted to do a different target area (ad set) but liketo keep the social proof of an existing lead gen ad. Would i be able to do that?
Great content, thank you!
Thx Danny!
really good stuff... now to find time to implement
Yep, make it real!
hi i would like to ask. i tried to create a lead generation campaign. but facebook told me that i might get zero leads. im targeting singapore and my audience is quite narrow. what should i do ? thanks
Great video. I got the swipe file of the 40 lead magnets. Would you be able to answer a short question? Topic is video fb Ads-
Great video, but my problem is that ALL my Lead Ads that I've tried, are rejected ( against policy). No idea on what I do wrong!
Hmm, do you have a privacy policy page you're linking to? If not, that could be the problem.
Awesome content!!🙏🏽🙂
Thank you! I'm always happy to be of help.
I have a question. wHY do I have to insert web site link if i can make all the campaign into Facebook? Can I make this kind of Campaign(leeds ads) if i don t have a web site? Thank u in advance
I'm not sure I know what you're asking, but yes, you can do this without a website. You do however, need some type of privacy policy page, which you could make with any simple page builder, even a free google site.
Hi Wes, I am in the process of building my website and landing page but want to get cracking on generating an email list so that I can inform subscribers as soon as the website is live. That way I can increase my chances of making sales from day 1. Is it worth/possible to create Lead Generation Ads without having your website/landing page or even social media page ready? Interested to hear your opinion. Thanks & great videos!
great vid!
Superb video. Awesome Value. Thank you so much.
Thx Madhur!
Hi, do you know any good software to edit video ads?
I didn't fully understand, if we link our CRM do the leads automatically get sent to our CRM provider account instead of the Facebook form? Hope that makes sense.
Yea Ashley, if you link up your CRM (some link directly, some need a go-between service called Zapier to link them,) the lead will be sent to your CRM. It can get tricky, but it can be done.
I don't get it.. about the "Download" button at the 'Thank you' screen.. Could it a auto-download of a (say) pdf file to the user's computer/phone on-click or only just a redirect to webpage of a URL entered in the "Website Link" of the 'Download' button
Wes, great vid! I'll certainly be combing thru all your vids for some garnets of info. Thx ... so, question: Is asking your customers to post their pics + links to product purchased to their own FB page a good strategy? We sell saunas, etc and give customers online loyalty points, so the idea is IF they post, they get a points bonus. Thx again. Cedarbros.
Thanks! That can work, I generally recommend having them post to instagram and tag you in the post. Not sure what your loyalty program entails, but just make sure the benefits of it are big enough that they really WANT to get their hands on it! Can also do a weekly/monthly giveaway of some type, and the post is their entry into it.
Like another guy on this comment section said: you’re the bomb
Aw! Thanks so much! Appreciate it! 😎
Great Video! Liked! & Subscribed!
Please, can you create a video for the same leads ad only configuring, connecting and reviewing the analytics with MailChimp or any other CRM?
Hi Wes, what is actually the difference between swipe file and ebook? Swipe file sound more cool nowadays? Or having image content instead of text? Because the main principle is the same or not?
Brainteaselava Escape Room Great question! Think of a swipe file as a curated list of resources or recommendations or examples that they can learn from… As opposed to a guide just filled with standard information
Nice tutorial. It was really helpful
Thank you!
is it possible to put 4 diffrent videos instead of 4 pics??
V nice video. One question: Where do you provide information about integrating with Mailchimp?
I probly wouldn't cover that since I don't use mailchimp. But they have lots of videos that will walk you through it. Good luck!
found it - all set. ty
Looking to start with adds for our remodeling company , never done it before do you do marketing
If I want to generate leads from different countries, eg - From Australia, US and Germany..
should I make different ads for them?
I'm not sure because.. most of the interests and demographics I'll be choosing the same, also the language will be English only.
So what do you suggest? Because If I create 3 different ads for 3 different countries, later whole testing and re-doing ads.. I'll have to re-do all of them (and also track conversions etc) one by one.. so is it worth it?
Thank you for this!
Thank you for your great videos! My biggest issue seems to be the actual content to provide to leads, whether through lead magnet, or CRM email campaigns. Is there a place where we can find content? Or does content always have to be created from scratch? I'd appreciate any help in this area. Sorry, I'm really new to all this! :)
HEy Carlos, just do some research, and put together all the best tips and steps you can find into one ultra comprehensive lead magnet. Good luck creating it!
I use KV Core as a CRM but I need to know how to connect it to my FB lead form. Does anyone know how?
How can we put a link of ebook that gets directly downloaded when download button is there
What CRM software is the best one to help me with my leads?