The Amazing Max Factor: Makeup Masterclass In 1935

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  • Опубликовано: 6 янв 2024
  • The genius of Max Factor captured on film giving a rare makeup tutorial in his studio in 1935. Restored to Life using AI colorization. Actress stand-in Pluma Noisom being made up to look like Claudette Colbert.
    0:08 Max Factor applies foundation cream. His trademark foundation was sold under the brand name Pan-cake makeup.
    0:22 Max Factor draws in pencil thin eyebrows.( a popular Hollywood look in the 1930s)
    0:45 Contouring makeup is then applied using light and dark shades to get Miss Colbert's trademark dimples.
    1: 10 Eyelashes are fixed and painted with mascara.
    1:18 Red glossy lipstick is then applied to Plumas lips.
    1:23 Finally the makeup is set using face powder.
    1:27 Max Factor's impressive array of makeup is seen laid out on a dressing table.
    1:51 Finally we see Pluma with her final makeup look, resplendent is a black satin evening dress. Ready to step on set as a double for Claudette Colbert.
    Story of Max factor and his makeup.
    On a snowy winter night in 1904, deep in the Bohemian forest of Czechoslovakia, a young Max Factor, with his wife and children fled from soldiers sent after him by Czar Nicholas.
    Fast forward to 1914 and Max was makeup artist to silent film pioneer Charlie Chaplin. Max coined the term 'make-up.'
    By 1916, Max Factor House of Make-up ( he always insisted on the hyphen) was a booming Hollywood business.
    His famous 'cream makeup' tubes became the staple of Hollywood actors. Gloria Swanson, Pola Negri, Jean Harlow, were all his clients.
    As film evolved into Technicolor, Max invented a brand new makeup now applied with a damp sponge, called Pan-Cake.
    Actresses began stealing it off the shelves for personal use. His son Frank, developed it into a line of consumer products.
    Pancake makeup, along with their line of Tru Color lipsticks would global best sellers.
    Before the 1920's, apart from a touch of rouge and powder, women rarely enjoyed wearing lip or eye makeup during the day. Hollywood and Max Factor helped change that.
    Max did not live to see this success however. He died in 1938 at the relatively young age of 61. But the Max Factor & Company did not die with him. His son Frank made the brand a global name.
    Footage - Glamourdaze.com Personal Collection.
    Deep AI Colorization © Glamourdaze 2022
    Another big thanks to coder Bo Chang, who has helped me navigate the amazing deep machine learning machine.
    Read his teams paper on deep exemplar based video colorization here:
    arxiv.org/abs/1906.09909
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Комментарии • 103

  • @GentleRain21
    @GentleRain21 6 месяцев назад +73

    There used to be something called Max Factor Pan Cake makeup. I think it came out in the 40s. It looked like pressed powder, but you used a damp sponge to apply it, and it was wonderful. Even when sheer, it covered well, but looked natural and you could build the coverage. I wish it was still around.

    • @librepenseuse7376
      @librepenseuse7376 5 месяцев назад +6

      Je crois qu’il se fait toujours mais c’est un stick

    • @GentleRain21
      @GentleRain21 5 месяцев назад

      @@librepenseuse7376 They still make Pan Stick makeup. It's creamy and a bit heavy, nothing like the Pan Cake makeup. I've never seen anything like Pan Cake.

    • @ThatGirlHoney
      @ThatGirlHoney 5 месяцев назад +10

      I still use it and purchase from Max Factor in Ireland via Amazon

    • @littleblackbabycat
      @littleblackbabycat 4 месяца назад

      No. Totally different product.​@@librepenseuse7376

    • @littleblackbabycat
      @littleblackbabycat 4 месяца назад +3

      Omg yes. My mum used that.

  • @tolduso828
    @tolduso828 6 месяцев назад +127

    I did not realise they contoured back then! Amazing x

    • @Scampergirl
      @Scampergirl 6 месяцев назад +20

      and highlighted!

    • @TheAzerath
      @TheAzerath 6 месяцев назад +52

      The average person wouldn’t have been contouring as a part of their day-to-day makeup. This was for film, which, at the time, was approached very similarly to how hair and makeup was done for the stage. And there’s a long history of shaping techniques used for character makeup on the stage dating back to commedia dell’arte in 16th century Europe.

    • @tolduso828
      @tolduso828 6 месяцев назад +9

      @@TheAzerath great info thank you

    • @ChillingOut247
      @ChillingOut247 6 месяцев назад +12

      A lot of these techniques looked better on camera than they do in person, and that's true to this day! Its why when you see someone in person with an excess amount of contour/concealer/foundation/highlighter, it looks extremely odd. @@TheAzerath

    • @ChillingOut247
      @ChillingOut247 6 месяцев назад +1

      But on social media, they look pretty.

  • @liisabjork76
    @liisabjork76 6 месяцев назад +18

    Max factor the Pioneer of makeup. 💕

  • @Cat-no8ts
    @Cat-no8ts 6 месяцев назад +49

    The amazing Max Factor! He is credited with having done Lucille Ball's makeup during her "I Love Lucy" days!❤

    • @missvida6251
      @missvida6251 5 месяцев назад +1

      That explains why she was so gorgeous. Lucille was just one beautiful woman

  • @uniquelyme3581
    @uniquelyme3581 5 месяцев назад +18

    Truly a work of art. Notice how he makes her foundation look like skin and not mask like.

    • @anh7807
      @anh7807 4 месяца назад +2

      Yes, that's the beauty. I hate how the youtuber style today is to actually look like cake face instead of skin.

  • @runnerphile1997
    @runnerphile1997 6 месяцев назад +36

    What a priceless gem, thank you!

  • @mstyles2667
    @mstyles2667 6 месяцев назад +17

    Lovely, so lovely. I have been wearing Max Factor 2000 Calorie Mascara for almost 30 years and without fail at least once a week someone comments on my lashes. Thank you for sharing this.

  • @angelamary9493
    @angelamary9493 6 месяцев назад +9

    I still use Max Factor products today Severn decades ..❤ UK

  • @emiliaardenne
    @emiliaardenne 6 месяцев назад +14

    I have that makeup brush on the vanity, the toothbrush shaped one. Actually, the design is so chic, it’s shiny black lacquer with streamline red accents on the edge. If anyone is wondering, it was used to gently remove excess powder.

  • @tracyriordan7011
    @tracyriordan7011 6 месяцев назад +13

    Beautiful and fascinating makeover! So cool! ( :

  • @barbel6166
    @barbel6166 6 месяцев назад +6

    Wie schön 😍Der Mann liebt seine Arbeit. Er schattiert sogar ein, und wie er Make up aufträgt, er wäre ein Infuenzer geworden, ein sehr guter. Hat die Dame noch einen Brillant auf dem Zahn? Ihrer Zeit weit voraus. Danke für das schöne Video 🎀🎀🎀🎉

  • @lesleyscott938
    @lesleyscott938 4 месяца назад +2

    A master at makeup application and way ahead of his time ❤

  • @MLaker221
    @MLaker221 6 месяцев назад +51

    Amazing upscale!! Whatever you did.. that's how it should be done. I dont like the ones that look like water color and googley eyed. I know the source material matters. Fantastic job!!

  • @Laurent-VLR
    @Laurent-VLR 6 месяцев назад +5

    Au top, j'adore!❤❤❤👍👍👍

  • @ellecee453
    @ellecee453 6 месяцев назад +3

    I loved Claudette Colbert! This was fascinating!

  • @houseofgreyeliza1117
    @houseofgreyeliza1117 5 месяцев назад +3

    🎉 oh my goodness, I have been watching these for years and they never disappoint. You are so talented. Thank you for sharing. My mouth is always wide open at the similarities of 100 years ago and now it’s always so fascinating

  • @annelabrie8837
    @annelabrie8837 6 месяцев назад +4

    Priceless gem. Thank you!!

  • @CARBONATED_SO-DA
    @CARBONATED_SO-DA 6 месяцев назад +6

    I wonder what's the song in the background, I like it...

  • @user-gu1hj1uf6z
    @user-gu1hj1uf6z 6 месяцев назад +9

    Interessante, são partes da história ... obrigado por compartilhar.

  • @marcintime
    @marcintime 6 месяцев назад +4

    Super! great restoration.

  • @saraalves6873
    @saraalves6873 6 месяцев назад +8

    Amazing ! Well done 🤩

  • @L.Spencer
    @L.Spencer 6 месяцев назад +9

    I didn't read your description fully, but I was thinking she looked like Claudette Colbert. Now I just read that was who she was supposed to look like. I was also reading about the beauty micrometer on wikipedia. A device used to measure facial flaws so they could compensate with makeup.

    • @emiliaardenne
      @emiliaardenne 6 месяцев назад +3

      You can see the beauty micrometer in person at The Hollywood Museum in the Max Factor building. It’s where he used to do all the makeup before the stars went to set. Is it weird my first thought when I saw it is that I want to try it? 😂

    • @L.Spencer
      @L.Spencer 6 месяцев назад +2

      My face would probably break it! No, but seriously, it's a really interesting. I should get up to LA a see it, thanks!@@emiliaardenne

  • @chezamoonangelaiemma497
    @chezamoonangelaiemma497 5 месяцев назад +2

    What a difference in color ti see the details ❤thank you

  • @That-Google-Guy
    @That-Google-Guy 6 месяцев назад +23

    Amazing work as always!!! I almost skipped this because I didn’t realize it was a restoration and colorization. I know it’s not always easy but try to mention it in the name.
    And also mention in the description the hard work you did in the close captioning!!! It’s always great to see that info

  • @snittykitty1
    @snittykitty1 6 месяцев назад +2

    This was great, really fun to see how it was all done!

  • @catherine59226
    @catherine59226 6 месяцев назад +3

    Beautiful!

  • @Kote_Vohue
    @Kote_Vohue 6 месяцев назад +3

    1935 год ! Потрясающе ! 🤗 И, кстати да, у меня был тональный крем Макс Фактор ! 😊

  • @beguileme8201
    @beguileme8201 6 месяцев назад +2

    His station looked more like an artist's setup. 👏

  • @susanegley4149
    @susanegley4149 4 месяца назад

    I adore these videos so much. ❤

  • @LuizCarlos-lx6oc
    @LuizCarlos-lx6oc 6 месяцев назад +1

    Fantastic!!!

  • @robinalnborg131
    @robinalnborg131 4 месяца назад

    Beautiful!!!!

  • @over50andfantabulous59
    @over50andfantabulous59 6 месяцев назад +3

    Well done.

  • @mihaela5227
    @mihaela5227 5 месяцев назад +1

    Beautiful ❤❤❤❤❤

  • @Hummingbird108
    @Hummingbird108 6 месяцев назад

    This has been a god send for me 😊

  • @farmgal77
    @farmgal77 5 месяцев назад +1

    This was so relaxing to watch☺️ can i ask the name of the song? Love it🥰

  • @sandraswan9008
    @sandraswan9008 5 месяцев назад

    His workspace looks like he's working on a painting

  • @nerea.rys7
    @nerea.rys7 6 месяцев назад

    I love it

  • @NORTHERNFARMGIIRL
    @NORTHERNFARMGIIRL 6 месяцев назад +1

    Howdy @glamourdaze I Adore🥰 Your Work 'n' Channel!!!🖌💄♥💅🎨

  • @TechnicJunglist
    @TechnicJunglist 6 месяцев назад +3

    Fab

  • @alfonsomendozaarreola7017
    @alfonsomendozaarreola7017 5 месяцев назад +1

    Very natural

  • @vickyinlaw
    @vickyinlaw 5 месяцев назад

    That eye makeup is beautiful. Especially for hooded eyes. I wish he would explain the eye makeup. It look so cute and womanly at the same time. I really need a tutorial :(

  • @kirstymackenzie2437
    @kirstymackenzie2437 4 месяца назад

    I’m surprised he didn’t apply rouge on her cheeks! Thought they all wore that in those days. 😮

  • @cheril8891
    @cheril8891 6 месяцев назад +1

    This was great seeing the famous Max Factor at work!!! The music was really weird. Didnt like that odd song.

  • @vadukraine
    @vadukraine 6 месяцев назад +1

    Damn, it was filmed like it was yesterday😶👍📽️.....🎞️.....,📹📱Блин, это снято как будто вчера😶👍📽️.....🎞️.....,📹📱

  • @CarolR-gw4cv
    @CarolR-gw4cv 6 месяцев назад

    👍

  • @unicornmadness6286
    @unicornmadness6286 6 месяцев назад +2

    I heard that all the women wore their makeup the same until the 60s to please the men. It was how the men wanted the women to look and they didn't have a say. I wonder how true this is, I'm sure there's some truth to it.

    • @mogx2586
      @mogx2586 5 месяцев назад

      I doubt it. Women have always been a lot less oppressed than has been previously made out. My nan never wore make up. My mum and my aunt loved the old movies and often wore make up in similar ways.

    • @Pieza_De_Queso
      @Pieza_De_Queso 5 месяцев назад

      Idk, man. But I think that the fact that until today most of the famous makeup artists (the ones who work for hollywood, stars and REAL trendsetters not random people on social media) are men…Well, I think it says a lot about the beauty industry and about who it is meant to please

  • @Shivnio
    @Shivnio 6 месяцев назад

    @erinparsons needs to review this ❤

  • @C1nderfire
    @C1nderfire 5 месяцев назад +1

    Max factor had the most awesome blue black mascara ever. And it’s gone. I ordered it from overseas and it smelled kind of nasty so if there’s one thing I wish they would bring back is that mascara? It wasn’t bright blue like it is nowadays it was black with dark blue, kinda like when you dye your eyelashes except the blue is just enough to make the whites of your eyes really white.

    • @theredbarroness
      @theredbarroness 5 месяцев назад +1

      I had forgotten that mascara! It was wonderful!

    • @C1nderfire
      @C1nderfire 5 месяцев назад +1

      @@theredbarroness it was! Do you think a cosmetic company would try and put one out like that. Guarantee it would sell out.

  • @terrylynn9984
    @terrylynn9984 6 месяцев назад +7

    Looks far better then makeup applied today, love this ❤

    • @TheAzerath
      @TheAzerath 6 месяцев назад +3

      Probably because this was filmed in a fraction of the resolution that the average cell phone has today 😂 Everything looks better with a little low rez soft blur over it

    • @terrylynn9984
      @terrylynn9984 6 месяцев назад +1

      @@TheAzerath I just find it's too much contouring these days, I was a teen in the late 1980s, I always wore minimal makeup.
      Makeup should enhance what you have not change the shape of a person's face.
      Less is more as well, especially as one gets older.

    • @nenabunena
      @nenabunena 6 месяцев назад +1

      ​@@terrylynn9984same pancake or clown makeup is unattractive imo. Often I see influencers wo makeup and they look absolutely horrible. I prefer minimal to no makeup

    • @TheAzerath
      @TheAzerath 6 месяцев назад +5

      @@terrylynn9984 you say that as if people weren’t slathering on neon blush and blue eyeshadow on the regular in the 80’s 🤣
      The irony of you saying that in regard to this video is that stage makeup is being applied here. The products being used are way thicker than you think they are and if this video was in HD, you’d be clutching your pearls over how heavy the application is.
      He also completely redrew a bunch of her facial features, so for you to claim this is a “minimal” makeup that just “enhances” the actor’s natural looks could not be further from reality.

    • @AndreaSnape394
      @AndreaSnape394 4 месяца назад

      ​@@terrylynn9984A thick layer of what I assume to be heavily greasy foundation, contouring, completely new shape of drawn on eyebrows, and false lashes. Tell me you don't know what minimal makeup is without telling me. And to put down the younger gen for being as experimental as a lot of people were in the 80s is hypocritical.

  • @mihaela5227
    @mihaela5227 5 месяцев назад

    😘✋✋✋

  • @Pieza_De_Queso
    @Pieza_De_Queso 5 месяцев назад

    Dude slapping the shit outta her face, dragging the skin downwards… 😂😢 The nightmare! And she had to keep smiling

  • @artisthusnatalal3099
    @artisthusnatalal3099 6 месяцев назад +1

    *I always apply face powder after the foundation, then the mascara and eyebrow liner the last but, he did the powder the last. Whats the secrete? Any makeup artist to explain?* 😊

    • @theredbarroness
      @theredbarroness 5 месяцев назад

      So if there were to be any flakes or smudges or if one of the lashes fell on her face somehow with mascara on it -he could wipe up any errors with out having to then reapply powder.

    • @artisthusnatalal3099
      @artisthusnatalal3099 5 месяцев назад

      @@theredbarroness 😊👍

  • @mihaela5227
    @mihaela5227 5 месяцев назад

    Its more like mărul în monroe teenager ,în her youth.

  • @ifyouknowyouknow6964
    @ifyouknowyouknow6964 6 месяцев назад

    What song is this ??? Shazam
    Isn’t helping

  • @battypeanut
    @battypeanut 4 месяца назад +1

    The lady looks confused......., maybe because the makeup artist looks like Captain Mainwaring from Dads army! ROFL 😂🤣🙂

  • @Yeahthatshowifeel
    @Yeahthatshowifeel 6 месяцев назад +2

    Was that actually Claudette ? If not wow makeup does wonders the model looked so much like her!

  • @asarose4680
    @asarose4680 6 месяцев назад

    I hope this the max factor that their son lost business build in my neighborhood los Angeles near Gardena city I'm sorry he lost it.

  • @orlandoangel
    @orlandoangel 6 месяцев назад

    Underdrawing lips to make them thinner 😳

  • @BUBBA808
    @BUBBA808 6 месяцев назад

    Bioshock ahh makeup 😭

  • @viviangonzalez2520
    @viviangonzalez2520 6 месяцев назад +1

    I thought this was a mannequin

  • @namoradadohueningkai
    @namoradadohueningkai 5 месяцев назад

    girl dinner

  • @mihaela5227
    @mihaela5227 5 месяцев назад

    Its like marylin…

  • @trudesoto7807
    @trudesoto7807 6 месяцев назад

    Her face and makeup looked very 1960s

  • @user-rw5um1nm4n
    @user-rw5um1nm4n 5 месяцев назад +1

    What she look like Marilyn Monroe? 😮 sister hhm ok...

  • @NoahM.Angell-sd4ez
    @NoahM.Angell-sd4ez 6 месяцев назад

    study anatomy < watch

  • @JessicaRobles
    @JessicaRobles 6 месяцев назад

    This would’ve been so much better if a woman had done it

    • @Yellow.Dog.
      @Yellow.Dog. 6 месяцев назад +2

      They were relegated to be barefoot, pregnant and home at that time.

    • @TheAzerath
      @TheAzerath 6 месяцев назад

      What an idiot thing to say. It’s even more unfortunate that you felt the need to subject everyone else in the comment section to your stupidity; really the least you could do is keep it to yourself.

    • @nenabunena
      @nenabunena 6 месяцев назад +2

      ​@@Yellow.Dog.you wish

    • @user-tb5nq9sx1h
      @user-tb5nq9sx1h 6 месяцев назад +2

      Because you were around back then?@@Yellow.Dog.

  • @MrOleg2805
    @MrOleg2805 6 месяцев назад

    Старый пень шарит в женской красоте! Какой пень - такая и красота!!! Страшно? Да! А что было делать? Других визажистов небыло!