I’m watching this and asking myself why hasn’t anyone else done this? I just find it fascinating that someone is creating a universe through clothes the way people do with books or movies. It’s also calls back to the idea of the power of ones clothing and the way the clothes we wear can tell a story about who we are. The designs are completely wild but you really showed that each detail is there for a purpose. I’ve seen a lot of brands go for this crazy post apocalyptic vibe but they always seem over designed for the purpose of looking impressive where as this stuff seems to be well thought out.
Yes exactly! when brands like hamcus, guerilla group, c2h4 and tobias birk nielsen started taking such obvious sci fi references in and going all the way my first instinct was "are you allowed to do that? surely that's copying someone or something". it just seems so obvious and I always felt a little emberassed when I put too much of that kinda thought into outfits and my general collection. Not so much now and my hamcus jacket is just about the best thing ever.
My man Bliss has eye for this shit, hamcus recently did a collab with the three stripes that will probably launch(Deservedly so) them into the stratosphere
The only brand I know of that has done this idea before, albeit to a smaller scale is Guerrilla Group. They have been working on an expanding universe with each collection having characters and storylines and making the clothes based on them. However their stories and overall world are of a much smaller scale, often focusing on just a few key characters in a simple plotline, but they have been doing it since 2015, if you are curious their website has all the collections and the stories behind them in the archive section
I came from your closet tour video, hearing about the story behind the brand encouraged me to learn more. Hamcus has been on my radar for a few months now, but I never really looked into them much until today. Ive quickly fallen in love. I’ve always been fascinated by clothing that really dives into little details, and their aesthetic really fits into what I wear. Thanks for opening my eyes. Keep doing what you’re doing I really appreciate it!
Hey welcome! Glad you popped into the stream! You should check out my runway analysis videos for Margiela and Rick Owens! That’s where most people start with the channel 💫💫
I just bought a pair of their geo shorts, cant wait to get them. its so exciting to see how well thought out these pieces are and the creativity is allows. they really should emphasis the modular features more on their site.
callum russell helllllll yea. If you could do me the solid of making a story post about it. After they come in, Just tag the brand and tag me and mention that I put you on. This helps me prove that I can drive sales. That will help make more videos like this happen in the future with more established brands 💫💫
these garments so crazy. the colors, the cuts... those last couple pieces were my favorite. the storyline is so imaginative, I love the concept of building a brand around a fictional world. thanks for this video, info on point and your enthusiasm and personality is great bro
This video keeps popping up again and again in my recommended eventhough ive watched this multiple times. Due to you and thisisantwon, I discovered this brand. Right now all my wardrobe is just hamcus with a total of 11 pieces :D This brand is such a headturner and Ive had streetphotographers want to take pics of me when Ive had some pieces on out in the wild. Cant wait to see what comes out with AW21. Love your enthusiasm in this video and videos in general!
I know it’s been 2 years, but how’s the fabric/construction quality overall ? Don’t get me wrong pieces aren’t cheap, but in comparison to what others designers suggest, I found them quite affordable, especially when you take the complexity of each piece in consideration
My buddy just wore a piece from this brand. It was a bomber type jacket with rusched and taped seams on the outside. It was very oversized and a beautiful army green. He told me its a brand out China that is just dope and you have to see it. I see he was not joking, so thank you again for sharing.
Ngl this started out sounding pretty corny but it did grow on me as I learned more of the l o r e. As far as Chinese based brands go, I'm a big fan of FFIXXED, who are based in both China and Hong Kong. Their Buchi pants are some of my favorite pants ever.
Hahaha, you're really awesome; I found out about Hamcus from one of my youtube viewers and purchased my first piece this past week! Awesome content, hope you keep creating more.
Oh my goood... That whole look.... Thats amazing on you!!I understand why you chose the hoodie.. Im into hoodies - so the fact that a hoodie makes me feel so captivated - man, thats props to the design..
Really enjoyed this video, found it after searching youtube for Hamcus after seeing it featured on an IG mood board. I saw your vid and already being a fan of your channel I clicked on it. Im glad I did because I had seen the clothes but I had not heard about the incredible story that went with it. Thank you so much for this Bliss. Much love ♥️
Really great and funny video man and thanks for telling the Hamcus narrative, I didn't even know there was a story! And I've been looking at their stuff for months, cheers!
The concept opened up a huge amount of possibilities for the brands. The only limitation is their imagination, since they can create unlimited species, culture and expand their universe whenever they want. Excited to see the development of them in the future
I would collect these and just keep them in a showroom. It's not my personal style so I wouldn't wear them except for a few of their items but the thought and technique makes it truly a beautiful landscape of artwork. This brand feels like its bringing you in sometype of cinematography Universe like the marvel universe or something. And that jacket is brilliant in the way it allows you to manipulate the form in so many ways it's pretty sick
Thank you for this context Bliss! I only knew about them through Instagram and the universe behind the pieces gives a much more cohesive feel to their looks
just bought a sweatshirt from their 15_ss i feel like their older lines 2015-2017 is a really good gateway drug for people who never even consider wearing this type of clothes
The whole role play-fantasy world building they've built is something you would expect menswear communities to craft on their own. I see this sci-fi narrative often on certain platforms (you know which ones). Very space age western kind of vibe I'm getting. It's definitely interesting and I'll be following their work.
Very cool, your content is awesome Bliss. I liked everything you picked out and I could see these fitting in to someone's wardrobe who's already into Yohji, Rick, Kapital etc. The colours and proportions are awesome! I wonder if the designer is interested in collaborations with the games industry, this kind of reminds me of what Hideo Kojima did with the techwear brand Acronym in Death Stranding.
been following them on instagram for awhile but just took time to check out their website. Love how alot of their items look super crazy and outrageous when styled with other items that they make but if you break those outfits downs into individual pieces alot of them wouldnt look too crazy for daily wear
Yeah definitely. They’ve clearly built the details of the garments to work together and make a crazy gestalt as an outfit. But yeah most of em aren’t too crazy on their own.
I’m so glad you liked it! If you could do me a favor. If you end up buying items, please make a story post rocking the new items and mentioning that I put you on. If I can prove that these videos drive sales, that will give me a legitimacy needed to do these videos with more cool brands. Thanks 💫💫
@@BlissFoster cool, never made a vid of me in any of the stuff I buy but I will see what I can do. Trying to decide between a few items now, but will do what I can to help out. At least an Instagram post of the items with a mention of you, but I will attempt a vid.
Kinda late on this video but holy shit was it worth checking it out... Never heard of them before and never seen clothing go in this direction. This is truely an universe on it's. Thanks for sharing this brand! It will probably take some time, till I can afford stuff from them but just the fact that this stuff exists in real life and you can buy it, blows my mind. I'm as excited right now as you are in the video showing your coppped pieces :D
Wow, the thought that went in to the detail of these pieces are insane. Just scrolled through their site and I have to say, if you dress head to toe one looks kind of homeless in their stuff (which I guess is kind of the point). But if you just wear one as a statement piece I reckon it would look sick. Some of their pieces are really amazing.
Woahh. This was possible???? This video and brand basically showed me that I have been so closed minded about what fashion is and what it can be. Damn. I thought I was creative. I guess it was all in mind. You gained a new sub
THIS IS FUCKING COOL ... thank you for posting this ...even though I'm new to your channel and seeing this ... it's brands like this I keep looking for.
SIZLL not that I’ve found, Hamcus stands alone. Yo, if you could do me a solid, when you get the pieces in, make an IG story post tagging me and Hamcus. If I have documented evidence that these videos drive sales, I can make more of them with other cool brands. Cheers 💫
I love the black shoes you show in the intro, I saw almost all your videos trying to find them and understand brand and model, but I fail. Do you mind sharing with me these details?
It's like HAMCUS was hired to do all the costumes for Game of Thrones In Space, except the TV show got cancelled and they decided to just make all the clothes for all the seasons anyway.
@@BlissFoster That's awesome! Can't wait to hear more about that! The idea of world building in fashion is new to me but I love sci-fi/fantasy lit so I'm 100% on board with this being a thing designers should be doing and taking seriously. Also I've been binging all your videos this week and I'm so mad my library doesn't have The War of Art audiobook! Thanks for your amazing work! I'm learning so much.
I think this sort of idea of "lines" may have a huge impact on the way that future designers may take to presenting of lines and ideas. Not by doing to one aesthetic and color palette, but several that binds and have a synergy to eachother while being diffrent, but of the same coin P.S: That Children of Atom is definitely from fallout 4
Lunaseur yeah definitely. There’s a lot of interesting “models” for running a fashion business here that could spill into the wider fashion world. And the Children of Atom thing made me think of Fallout as well. The best I can guess is that it’s something with the translation. Bc the concept is very different, the names just similar 💫💫
Before you got to the part where Lindsay said you need to own those pants, I was thinking, You must have those pants. That color, I mean they are everything!!!
It’s so funny, I had a whole section where I was talking about the comparison between this and dark souls. I decided to remove it because I knew that only a few dozen people would get that connection. But yeah, this is a very dark souls concept.
Bliss Foster I think a video about any soulsborne game would be cool there’s lots of clothing and armor pieces that could fit in a Rick Owens or cdg show. Blood borne mostly
Seeing this concept work so good makes me sad me and my friends never continued our brand based on self-made lore. Nevertheless amazing concept and implementation.
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
The idea of creating a universe for a brand with different races opens up for so many different design possibilities, i love it
Also, it gives the designers some interesting design restrictions so they can make a truly unique garment.
this makes copping pieces from them feel like getting new gear in an rpg.
*you’ve just unlocked some insanely cool clothes from Hamcus* 😂
Imagine a game where u unlock the ability to purchase an item
All the people who had this idea and never did anything are all so mad right now
Yes I am never had the $
#Never2L8
@@DamianLewd pain
I’m watching this and asking myself why hasn’t anyone else done this? I just find it fascinating that someone is creating a universe through clothes the way people do with books or movies. It’s also calls back to the idea of the power of ones clothing and the way the clothes we wear can tell a story about who we are.
The designs are completely wild but you really showed that each detail is there for a purpose. I’ve seen a lot of brands go for this crazy post apocalyptic vibe but they always seem over designed for the purpose of looking impressive where as this stuff seems to be well thought out.
Yes exactly! when brands like hamcus, guerilla group, c2h4 and tobias birk nielsen started taking such obvious sci fi references in and going all the way my first instinct was "are you allowed to do that? surely that's copying someone or something". it just seems so obvious and I always felt a little emberassed when I put too much of that kinda thought into outfits and my general collection. Not so much now and my hamcus jacket is just about the best thing ever.
my mouth was literally agape throughout this entire video. oh my lord. this is truly galaxy brain.
Extremely true. I love it
So essentially this brand is what would happen if Greg Lauren smoked a bunch of dmt and watched dune
Ci
You deserve more exposure for what you are doing.
My man Bliss has eye for this shit, hamcus recently did a collab with the three stripes that will probably launch(Deservedly so) them into the stratosphere
The only brand I know of that has done this idea before, albeit to a smaller scale is Guerrilla Group. They have been working on an expanding universe with each collection having characters and storylines and making the clothes based on them. However their stories and overall world are of a much smaller scale, often focusing on just a few key characters in a simple plotline, but they have been doing it since 2015, if you are curious their website has all the collections and the stories behind them in the archive section
I came from your closet tour video, hearing about the story behind the brand encouraged me to learn more. Hamcus has been on my radar for a few months now, but I never really looked into them much until today. Ive quickly fallen in love. I’ve always been fascinated by clothing that really dives into little details, and their aesthetic really fits into what I wear. Thanks for opening my eyes. Keep doing what you’re doing I really appreciate it!
Hey welcome! Glad you popped into the stream! You should check out my runway analysis videos for Margiela and Rick Owens! That’s where most people start with the channel 💫💫
Bliss Foster will do
I just bought a pair of their geo shorts, cant wait to get them. its so exciting to see how well thought out these pieces are and the creativity is allows. they really should emphasis the modular features more on their site.
callum russell helllllll yea. If you could do me the solid of making a story post about it. After they come in, Just tag the brand and tag me and mention that I put you on. This helps me prove that I can drive sales. That will help make more videos like this happen in the future with more established brands 💫💫
smart man! budget p30 lol
I love that this brand has a sci-fi theme. I've been a sci-fi nerd for as long as I can remember, and I love the story they tell.
these garments so crazy. the colors, the cuts... those last couple pieces were my favorite. the storyline is so imaginative, I love the concept of building a brand around a fictional world. thanks for this video, info on point and your enthusiasm and personality is great bro
Thanks so much!!
Ok...these clothes are something completely else i cant lie
This video keeps popping up again and again in my recommended eventhough ive watched this multiple times. Due to you and thisisantwon, I discovered this brand. Right now all my wardrobe is just hamcus with a total of 11 pieces :D This brand is such a headturner and Ive had streetphotographers want to take pics of me when Ive had some pieces on out in the wild. Cant wait to see what comes out with AW21. Love your enthusiasm in this video and videos in general!
Hey that’s awesome!! They really are doing something special 💫💫
I know it’s been 2 years, but how’s the fabric/construction quality overall ? Don’t get me wrong pieces aren’t cheap, but in comparison to what others designers suggest, I found them quite affordable, especially when you take the complexity of each piece in consideration
My buddy just wore a piece from this brand. It was a bomber type jacket with rusched and taped seams on the outside. It was very oversized and a beautiful army green. He told me its a brand out China that is just dope and you have to see it. I see he was not joking, so thank you again for sharing.
Ngl this started out sounding pretty corny but it did grow on me as I learned more of the l o r e.
As far as Chinese based brands go, I'm a big fan of FFIXXED, who are based in both China and Hong Kong. Their Buchi pants are some of my favorite pants ever.
Sh0gun yesss, FFIXXED IS great, you should check out PRONOUNCE too
Wow so glad I found this channel. I think you'll be the first person I support on Patreon
Please do! The support really helps a lot.
Hahaha, you're really awesome; I found out about Hamcus from one of my youtube viewers and purchased my first piece this past week! Awesome content, hope you keep creating more.
Oh my goood... That whole look.... Thats amazing on you!!I understand why you chose the hoodie.. Im into hoodies - so the fact that a hoodie makes me feel so captivated - man, thats props to the design..
Really enjoyed this video, found it after searching youtube for Hamcus after seeing it featured on an IG mood board. I saw your vid and already being a fan of your channel I clicked on it. Im glad I did because I had seen the clothes but I had not heard about the incredible story that went with it. Thank you so much for this Bliss. Much love ♥️
I so appreciate that. It was an absolute honor to make this one.
I'm so glad we have another bringing a freshness and an engagement to customers that actually makes it seem like it cares!
Miss this old intro🥲 rewatching this one cause I love this brand
Really great and funny video man and thanks for telling the Hamcus narrative, I didn't even know there was a story! And I've been looking at their stuff for months, cheers!
The concept opened up a huge amount of possibilities for the brands. The only limitation is their imagination, since they can create unlimited species, culture and expand their universe whenever they want. Excited to see the development of them in the future
Literally got goosebumps when i heard the whole universe storyline, such a cool & unique idea
I would collect these and just keep them in a showroom. It's not my personal style so I wouldn't wear them except for a few of their items but the thought and technique makes it truly a beautiful landscape of artwork. This brand feels like its bringing you in sometype of cinematography Universe like the marvel universe or something. And that jacket is brilliant in the way it allows you to manipulate the form in so many ways it's pretty sick
Thank you for this context Bliss! I only knew about them through Instagram and the universe behind the pieces gives a much more cohesive feel to their looks
The concept behind the collection is really creative and yes those pants are so tactical ;)
very intersting and loved your genuine enthusiasm
The opening under a sleeve/armhole is called the Miyatsu-kuchi in (female) kimonos. Although Idk if there's a western term
Always bringing the info 💫💫 thanks, bud
@@BlissFoster No doubt!
the linguistics major in u POPPED OUT
literally might be my new favorite brand
The way you styled that belt is sick I don’t know if I would have thought of that.
just bought a sweatshirt from their 15_ss i feel like their older lines 2015-2017 is a really good gateway drug for people who never even consider wearing this type of clothes
This is so wild to me. I literally have no words, I’m so impressed
Love the back of the back of the jacket and the very helmut sleeves
Bro i think you ruined my bank account with this video
I already liked HAMCUS but had no idea, this is nuts!
Wow the construction and finishing of these pieces!
I saw the pinkish sweater in the other video and instantly knew that it will pump
The whole role play-fantasy world building they've built is something you would expect menswear communities to craft on their own. I see this sci-fi narrative often on certain platforms (you know which ones). Very space age western kind of vibe I'm getting. It's definitely interesting and I'll be following their work.
that coat is absolutely fucking stunning
this concept is amazing!! That Jacket is MIND BLOWING
Thank you for sharing HAMCUS!! You have introduced me to a brand, that I now also adore!
An incredible job done here. love!!
loving your videos!
Thanks so much!
Thanks to this video, I bought like, an outfit and a half from them. Big thank!
VenneltheGreat thats so awesome!! Message me on IG and show me what you copped!!
Very cool, your content is awesome Bliss. I liked everything you picked out and I could see these fitting in to someone's wardrobe who's already into Yohji, Rick, Kapital etc. The colours and proportions are awesome! I wonder if the designer is interested in collaborations with the games industry, this kind of reminds me of what Hideo Kojima did with the techwear brand Acronym in Death Stranding.
Great video Bliss (; It's nice that you've showed us a new brand for most of us👌🏽
Fascinating stuff, thanks Bliss.
Oh I love this, Thank you so much !!!!
been following them on instagram for awhile but just took time to check out their website. Love how alot of their items look super crazy and outrageous when styled with other items that they make but if you break those outfits downs into individual pieces alot of them wouldnt look too crazy for daily wear
Yeah definitely. They’ve clearly built the details of the garments to work together and make a crazy gestalt as an outfit. But yeah most of em aren’t too crazy on their own.
Super awesome concept!
I agree, Hamcus does a wonderful job
Absolutely in love with this! Thanks for sharing
loved it and will be ordering a couple items, shared video as well. Thank you!
I’m so glad you liked it! If you could do me a favor. If you end up buying items, please make a story post rocking the new items and mentioning that I put you on. If I can prove that these videos drive sales, that will give me a legitimacy needed to do these videos with more cool brands. Thanks 💫💫
@@BlissFoster cool, never made a vid of me in any of the stuff I buy but I will see what I can do. Trying to decide between a few items now, but will do what I can to help out. At least an Instagram post of the items with a mention of you, but I will attempt a vid.
Thanks for covering this brand, I didn’t even know this side of the story
Did you know about them before? I’m finding more and more people who not only knew about them, but have substantial collections already
Living future.... That is epic and I really respect this brand.
I'm intrigued by the flamboyant functionality
The clothes remind of those Tomorrow Kings action figures.
What is the name of the keychain bliss uses?!?!?
Omg love this vid and love you! 😻😻😻
best review I've ever watched
Daan Keijzer thank you so much! What set this one apart for you?
@@BlissFoster your enthusiasm and extensive information about the brand's lore, fun as hell to watch you hype over this stuff😂
This Is Amazing, Bliss!!!
Kinda late on this video but holy shit was it worth checking it out... Never heard of them before and never seen clothing go in this direction. This is truely an universe on it's.
Thanks for sharing this brand! It will probably take some time, till I can afford stuff from them but just the fact that this stuff exists in real life and you can buy it, blows my mind.
I'm as excited right now as you are in the video showing your coppped pieces :D
Thanks so much!! Those pieces were leant to me for the video. Definitely can’t afford 4 Hamcus pieces in one go 😂
Wow, the thought that went in to the detail of these pieces are insane. Just scrolled through their site and I have to say, if you dress head to toe one looks kind of homeless in their stuff (which I guess is kind of the point). But if you just wear one as a statement piece I reckon it would look sick. Some of their pieces are really amazing.
True stuff. I honestly can’t believe they haven’t already blown up.
Woahh. This was possible???? This video and brand basically showed me that I have been so closed minded about what fashion is and what it can be. Damn. I thought I was creative. I guess it was all in mind.
You gained a new sub
The lore really ups the immersive experience :o Not mention the clothes are fire!
THIS IS FUCKING COOL ... thank you for posting this ...even though I'm new to your channel and seeing this ... it's brands like this I keep looking for.
Bought both a cyber cowboy hat and a sick ass sweater. Is their other brands that have this sci fi/dystopian future look?
SIZLL not that I’ve found, Hamcus stands alone. Yo, if you could do me a solid, when you get the pieces in, make an IG story post tagging me and Hamcus. If I have documented evidence that these videos drive sales, I can make more of them with other cool brands. Cheers 💫
Old question but on the slim chance ur still interested check out demozaba
Amazing, phenomenal, love it. 🙏
The idea that Hamcus has it's own lore is funny and amazing 😂
@J A Demobaza is unique blend of tailoring and function (for the desert)
@J A most of their items fit large so keep that in mind. Also the turtlenecks are cozy
I love the black shoes you show in the intro, I saw almost all your videos trying to find them and understand brand and model, but I fail. Do you mind sharing with me these details?
imagine asking someone where they got their pants and they start explaining lore.
As a fan of both Visvim and Kapital, I can safely say that if I was not broke already, I will be soon. Thanks Bliss.
It's like HAMCUS was hired to do all the costumes for Game of Thrones In Space, except the TV show got cancelled and they decided to just make all the clothes for all the seasons anyway.
They *did* just get contracted to do the costumes for an upcoming sci-fi show on Apple TV!!
@@BlissFoster That's awesome! Can't wait to hear more about that! The idea of world building in fashion is new to me but I love sci-fi/fantasy lit so I'm 100% on board with this being a thing designers should be doing and taking seriously. Also I've been binging all your videos this week and I'm so mad my library doesn't have The War of Art audiobook! Thanks for your amazing work! I'm learning so much.
Great video 👏🏽
I think this sort of idea of "lines" may have a huge impact on the way that future designers may take to presenting of lines and ideas. Not by doing to one aesthetic and color palette, but several that binds and have a synergy to eachother while being diffrent, but of the same coin
P.S: That Children of Atom is definitely from fallout 4
Lunaseur yeah definitely. There’s a lot of interesting “models” for running a fashion business here that could spill into the wider fashion world. And the Children of Atom thing made me think of Fallout as well. The best I can guess is that it’s something with the translation. Bc the concept is very different, the names just similar 💫💫
Before you got to the part where Lindsay said you need to own those pants, I was thinking,
You must have those pants. That color, I mean they are everything!!!
You are getting those pants, right?
Not as of yet haha.
@@BlissFoster lol
this is some Starwars shit! Seriously, this is so crazy, i really love it.
LOVE hamcus, and LOVE the video
Looks like the wiki link is broken. This concept is amazing wtf. Would love to see paired with some ARG.
Oh wow an ARG for Hamcus would be insane
How can i buy from the website? It keep saying “Your payment could not be processed at this time, please try again in a few minutes”
That sounds like you should email them :)
Bliss Foster i did... but i didn’t get a response. Maybe is that they accept only paypal?
I honestly have no idea
I know there’s a A couple small brands that have over arcing storylines like this. I myself plan to do something similar
SHARE THE SOUP. cooking with lindsey and you lets go
It’s like a dark souls lore mixed with fallout& starwars and bio shock
It’s so funny, I had a whole section where I was talking about the comparison between this and dark souls. I decided to remove it because I knew that only a few dozen people would get that connection. But yeah, this is a very dark souls concept.
Bliss Foster I think a video about any soulsborne game would be cool there’s lots of clothing and armor pieces that could fit in a Rick Owens or cdg show. Blood borne mostly
Thanks. Really need to check their website
thank Uuu, this is truly beautiful
Wow this is everything.
How is the fabric quality? Seems manufactured in Guangzhou like most Taobao brands.
They should create different classes like a video game with their own unique collection and release those pieces
Similar to Demobaza but way more fun and prices are great!
Also check out the ACRNM.
I was wondering how long it would take someone to see that!
I love this guy
Thanks this brand fits my dream aesthetic super well
Seeing this concept work so good makes me sad me and my friends never continued our brand based on self-made lore. Nevertheless amazing concept and implementation.
Great Video.
how do u buy it tho the websight is so confusing
Shared with the homies
great job!
Thanks Nam :)
OMG THANK YOU FOR THE HOOKUP