Financial Forecasting for Product Life Cycles

Bottom-up financial planning requires to sometimes look at the product level. One important thing to note here is that products in many cases will follow product life cycles. Fashion products but also the the sale of online course may follow a lifecycle model where sales will in reality not increase forever but actually at one point will peak and then decline. This video shows a variety of examples how product life cycles can look.
When preparing a bottom-up financial plan at the product level it can be relevant to consider such life cycles.
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