Nothing Matters Except the Experience • Jurgen Appelo • CodeCrafts 2024

This presentation was recorded at Code Crafts 2024
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The notion of agility is often associated with fast adaptation and rapid delivery. However, the true crux of innovation extends far beyond simply meeting customer demands more swiftly. The most agile teams delve into customer needs and desires, revealing the true value proposition and Job-to-Be-Done.
Beneath the surface of product features lies a complex phenomenon that constitutes the user and customer experience. Do product teams genuinely comprehend what consumer delight is? How should they reorganize themselves and improve their collaboration to increase the value they create for their stakeholders?
Outstanding product teams go beyond ‘delivering faster’ and ‘celebrating failure.’ They channel their energies toward cultivating user journeys and nurturing environments of joyful innovation. This requires levels of collaboration and experimentation rarely seen in IT and beyond.
Join us as Jurgen Appelo shares his perspective on the essence of agility and innovation for product teams. Drawing from his rich experience as a leader and entrepreneur (and as an obnoxiously demanding customer), he shows how to increase team intelligence and the organization’s rate of innovation.
Stay humble, & build great software!
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