"Product is Hard" by Inspired Author Marty Cagan of SVPG at Lean Product Meetup

Marty Cagan shares product management advice from his second edition of his book INSPIRED: How to Create Tech Products Customers Love and the all new second edition was just released at Lean Product Meetup on January 25, 2018
Marty Cagan is founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as a product executive for some of the most successful companies in the world, including Hewlett-Packard, Netscape, and eBay.
If you haven't yet, check out Marty's great articles on product management (svpg.com/articles/).
If you would like to see more videos like this check out the followings talks from past months:
▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
• Mastering the Problem ...
▶ Jake Knapp about his new book “Make Time” :
• "Make Time" by Jake Kn...
▶ Box CEO Aaron Levie Interview:
• Dan Olsen Interviews B...
▶ “Beyond Lean and Agile” by Marty Cagan:
• Product Management: "B...
▶ “Jobs to Be Done” by Tony Ulwick:
• "Jobs to Be Done" (JTB...
▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
• Using Data to Set Your...
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▶ This video was produced by Coreography coreography.com.
▶ Lean Product was founded by Dan Olsen dan-olsen.com.
▶ Learn more about Lean Product Meetups at meetup.com/lean-product
#DanOlsen #LeanProductMeetup #ProductManagement

[@jake5555555555]

This video speaks to me on a spiritual level. It's like he has been watching me.

[@boniaditya]

This is definitely one of the best product talks I have seen in a very very very long time.

[@Obrien84]

Transitioned to product almost a year ago from Product Marketing. Best chapter of my career

[@laugri]

People topics
00:04:20 As a PM, what do I actually get to decide?
00:11:28 I'm in meetings all day long and finding no time to work.
00:15:06 We can't find enough engineers or designers locally.
00:17:39 We want diversity on our team, but we get so few resumes
Process topics
00:22:28 Why haven't I seen the term "Dual-Track" much?
00:24:23 My engineers think Dual-Track is really just Waterfall.
00:29:41 Why isn't conventional (aka "Single Track") Agile sufficient?
00:36:40 My engineers just want to build.
00:39:30 We're in a regulated industry; how can we do experiments?
Product topics
00:41:44 Our execs are addicted to roadmaps
00:47:02 Jared Spool says everyone is a designer. WTF?
00:51:32 Our technical debt has overwhelmed us.
...
I'll add more when I have some time.

[@samrey8134]

Thank you

[@oscar9237]

We are still waiting (:

[@shan.abeyrathne]

‘Inspired’ got me here to dig more about your talks. Thank you!

[@smartmarketing173]

This should be required viewing- not just for PMs, but for the orgs that call themselves Agile while really forcing us into waterfall in 2-week sprints. Agilefall, if you will.

[@skeptikai]

23:30 Actually, Facebook doesn't say "don't break things." Their motto is "Move fast and break things."

[@guillembalcells5376]

35 years of experience in less than 2 hours...

[@desivideshi8372]

Thanks 🙏🏻

[@JesusBuiltMyH0TROD]

Good refresher

[@MOJiOfficial]

Thanks for Sharing such great insight and wisdom of product

[@arj123sub]

Back to the basics of work. Great inputs

[@lucas_floripa]

qualidade!

[@JakubAdamus]

15:09 I would like to know Marty's opinion today after everyone in tech business is working out of the facility. It's maybe not visible yet, but according to me the co-location vs. distributed teams efficiency is not so different. Of course, depends on people in the team, however, I'm sure that the same amazing teams that were able to deliver a valuable products are still capable to do that from their own homes.

[@franklinlucaslima]

I thought the same as you. Even though I’m a strong advocate for remote working, I can see a strong benefit on co-located teams, but it depends on the people’s preferred style of working, as well as the overall environment design

[@jooorence]

Super inspirational but this dude literally sound like Seinfeld haha

[@carlosbraga9381]

28:00

[@manavsharma6315]

11:19

[@nktjhawar66]

Marty Cagan sounds like Jerry Seinfeld

[@wunderlichdrive]

Marty Cagan is a wonderful speaker and author. However, I would suggest that contractors/freelancers are painted in a bad light. Coming from a design background, I know that often an external designer can be as passionate as an internal team member, if you include them as a team member. Plus, they can often bring in broad experience. The only significant downside is that for some products there is a learning and sometimes that can be very steep.