Although it is not deeply rooted in studying consumer society, anthropological research is holistic. It goes beyond surface-level interactions that would typically take place in a controlled setting by delving into deeper interactions to see the truth of people's behaviors. Menon makes three points: become a trusted insider within the participant’s natural environment, recognize that anthropology has a different starting point than a brand’s, and unearth the conflicts between what people say and what people do. She explains ethnography and how involved it actually is, as well as how anthropology's fresh objectivity helps provide insight in consumer behavior.
As opposed to Sociology, Anthropology takes a more holistic approach when studying human kind whereas Sociology is subject to context and draws on given theories to unpack contemporary issues.
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As a recent anthropology graduate I found this amazingly insightful! Too good
Although it is not deeply rooted in studying consumer society, anthropological research is holistic. It goes beyond surface-level interactions that would typically take place in a controlled setting by delving into deeper interactions to see the truth of people's behaviors. Menon makes three points: become a trusted insider within the participant’s natural environment, recognize that anthropology has a different starting point than a brand’s, and unearth the conflicts between what people say and what people do. She explains ethnography and how involved it actually is, as well as how anthropology's fresh objectivity helps provide insight in consumer behavior.
Thank you Tulsi! A great breakdown of anthropological methodology in business!!
the no.1 response I get when I tell people that I am an anthropology student is, 'what is anthropology?'. its kind of sad but I'm used to it now :)
Same :)
Same haha but what do you usually tell people like how to sum it up?
This was amazing! She is so insightful and gave me so much inspiration
Thank you!
I am Anthropologist, too
This was so amazingly worded! 🤗 I loved every minute! 🙌🏽
Wow... I loved the study of anthropology but this session give me a grate perspective... Thank you ma'am
How many anthropologists here? Hit like
This is truly awesome
Thank u all
the video i was looking for is here
amazing
Thank that was helpful
Thank you this was insightful.😁
this really helped me in my essay thank you really much
Is there a reason why the closed captions are turned off?
☺️👏👍
Can anyone tell me what is the basic diffrence BW anthepology and sociology
Anthropology studies tribes, urban population, genetics, archaeology etc. We have a holistic approach. But sociology only studies urban population.
As opposed to Sociology, Anthropology takes a more holistic approach when studying human kind whereas Sociology is subject to context and draws on given theories to unpack contemporary issues.
a complete manipulation of the anthropological kmowledge
It's applying the knowledge for practical use... I think that's what all science are for... to help us do things better
Mediocre content.
expand pls
I agree Sourav