Why Dunkin' Makes BILLIONS From Donuts

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  • Опубликовано: 14 июн 2024
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    Dunkin': How To Make BILLIONS From Donuts - Welcome to another MagnatesMedia business story, where we look at the stories behind big companies and business empires... This time: Dunkin' Donuts (now Dunkin')... A poor boy drops out of school in the 8th grade, during the height of the great depression, to help his struggling family. He’d go on to create a multi-billion dollar franchise selling donuts and coffee, with around 13,000 stores all over the world. Bill’s drive to keep expanding meant Dunkin had the advantage though. And in 1968 Dunkin Donuts had its IPO, and became only the third food-service company to go public after mcdonalds and kfc. The stock with a hit with wall street, and Dunkin’ Donuts continued to expand, opening new stores and continuing to innovate with new products. But how did Dunkin' Donuts become such a big financial success? How did Dunkin's founder go from broke to billionaire? The story of Dunkin’ Donuts is crazy, and In this history of Dunkin', we'll look at Dunkin's business plan, finances, IPO success, marketing strategies, controversies, company ownership changes, pivots, and lots more. This is the story of Dunkin donuts business, and its founder & former CEO William (Bill) Rosenberg. It's a rags to riches business story with plenty of lessons for aspiring entrepreneurs and business owners. So sit back, relax, and enjoy the history of this business empire.
    The 8th Grade Dropout Who Created Dunkin' Donuts
    Dunkin' Donuts: How To Make BILLIONS of Dollars From Donuts
    00:00 Intro To The Dunkin Story
    00:23 Chapter 1: The 8th Grade Dropout
    04:22 Video Sponsor
    05:25 Chapter 2: Bill's First Company
    09:35 Chapter 3: Franchise
    11:59 Chapter 4: Life After Bill
    ======================
    DISCLAIMERS:
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Комментарии • 342

  • @MagnatesMedia
    @MagnatesMedia  Год назад +98

    Hey legends, this channel’s been growing a lot over the last couple of months, so a huge thank you for your support! HOWEVER… there was still one thing I was missing that all the big RUclips channels seem to have...
    And that is a sponsorship from Raid Shadow Legends. Well guys, we’ve done it…
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    • @DarkIllusionn
      @DarkIllusionn Год назад +8

      why does every youtuber get sponsored by raid shadow legends? I'm tired of hearing that name

    • @lukecafc8145
      @lukecafc8145 Год назад +7

      You either aren't successful on RUclips or get a sponsorship from raid Shadow legends

    • @upclosewithstarmodel
      @upclosewithstarmodel Год назад +6

      I started my fashion company due to your business inspiring videos, trust me my business is doing well and I'm addicted to your videos since it's my source of inspiration learning from how the big men made it. thanks dude you're a legend ☺️

    • @ccmusicc
      @ccmusicc Год назад +6

      get that bag king

    • @baconhairmaster
      @baconhairmaster Год назад +4

      It’s absolutely insane, how much content your producing and it is all such high quality. You really deserve 1 million subscribers. Can’t wait until you get there.

  • @Lordradost
    @Lordradost Год назад +58

    It's shocking ...
    how good Magnates Media documentaries are.

  • @beezysbeatz4924
    @beezysbeatz4924 Месяц назад +5

    "It's time to make the donuts" is as iconic as "Where's the beef?"

  • @AwokenEntertainment
    @AwokenEntertainment Год назад +23

    Dunkin' will always be superior to Starbucks..

  • @fancyme.alter1311
    @fancyme.alter1311 Год назад +79

    Your documentaries are so interesting. Thank you for the time and efforts you put into them.

  • @TheArtmann
    @TheArtmann Год назад +3

    "She used to... bake" ??

  • @danieltravison2871
    @danieltravison2871 Год назад +12

    Dunkin Donuts is an Iconic All-American Franchise. A true jewel for real die-hard donut and coffee lovers.

    • @maquesim4296
      @maquesim4296 Год назад +2

      I actually think their more mellow yet bright signature blend is actually pretty decent.
      I buy their whole beans and use a burr grinder and French press. Its even better that way.
      Starbucks coffee is ok. Not as balanced as DD Original but has a bit more caffeine kick. Undrinkable black whereas DD original blend is perfectly fine black. If I have to drink Starbucks I always sprinkle in a tiny amount of salt otherwise it's way WAY too bitter.

    • @okaoalal3144
      @okaoalal3144 Год назад

      @@maquesim4296 salt or sugar

    • @maquesim4296
      @maquesim4296 Год назад +1

      @@okaoalal3144 an old coffee lovers trick. If you need to mellow the bitterness of a cup of coffee, before adding anything else (crm + sug), add a tiny pinch of salt.

    • @okaoalal3144
      @okaoalal3144 Год назад

      @@maquesim4296 didn’t know that new to making my own coffee use to buy Dunkin everyday but it to expensive now so started making my own any coffee you recommend that has a lot of caffeine

  • @andreyiu
    @andreyiu Год назад +18

    What I've learned from succes stories is that being a successful businessman gives you cancer or other fatal disease
    Now I feel so motivated 😂😂

    • @andreyiu
      @andreyiu Год назад

      @Muh Election was stolen you're right! Without average dudes, there wouldn't be any extraordinary ones... Now I feel useful 😁

  • @tillitsdone
    @tillitsdone Год назад +10

    This was the 1970's, I was a kid, but at the time Dunkins were arranged more like a diner, with a counter and booths, and had waitresses. My mom worked there, and days I didn't have school, she would take me to work with her. I would hang out in the office reading comic books & sneaking donuts. And yes, cops were in and out of there all day, lol.

    • @Sigyn_Shay
      @Sigyn_Shay 11 месяцев назад

      I wish they were still like diners. When my son was little I used to work at Dunkin. Over 15 years ago. He used to sit with me and color in his coloring books, or eat donuts while I worked. And cops we’re definitely in and out all day! They’d sit and talk with my son while I worked and they drank they’re coffee.
      I miss those days so much.

    • @Gr0ot
      @Gr0ot 8 месяцев назад

      @@Sigyn_ShayIt’s 2023.

  • @junbug1love
    @junbug1love Год назад +16

    I did not know that there was a data breach by Dunkin' donuts.. this is the first time I'm hearing about it.. great documentary as always thank you for sharing!

  • @JayKayProductions
    @JayKayProductions Год назад +5

    Dude, your narration is now superb! Great video!

  • @markandjanice6234
    @markandjanice6234 Год назад +11

    Just watched your top 20 money movie video, I had seen 11 of them so I am now catching up with the other 9 over the next few weeks. Started with Limitless which was really good. I think “Wizard of Lies’ (the Bernie Madof story) should have been in the top 5 but it is your list! Great channel

  • @sleepysam7405
    @sleepysam7405 Год назад +4

    Being a worker of Dunkin’ I’m fascinated by this video

  • @Footballzenis
    @Footballzenis Год назад +17

    Your documentaries are incredibly captivating. We appreciate your time and effort in creating these. I just came across your channel on my suggested list, and I'm puzzled as to why you don't already have 5.2 million members. Very well done, and it's now in my top 3 favourites. Amazing work.
    i have also covered this topic

  • @blackfoggent.829
    @blackfoggent.829 Год назад +10

    I love Narrator's voice I swear! 😭❤ wish I could be part of this channel's creation team!

  • @trevorashala9424
    @trevorashala9424 Год назад +193

    I miss the days you could be successful even without an education and be promoted due to hard work

    • @sandroaces
      @sandroaces Год назад +30

      Yup now if you work hard you are lucky to survive

    • @Philipk65
      @Philipk65 Год назад +18

      Still can if you look at it the correct way.

    • @Woodlock970
      @Woodlock970 Год назад +20

      Now you have to work hard to survive and have rich parents to be successful

    • @centralintelligenceagency9082
      @centralintelligenceagency9082 Год назад +14

      You still can, it’s up to you to find those opportunities in sales

    • @gamingwithdonkeysack8355
      @gamingwithdonkeysack8355 Год назад +6

      You can. But these days it's about building an exit strategy

  • @abesdrawings1417
    @abesdrawings1417 Год назад +12

    i just watched all of your videos yesterday. Literally binge watched them all. So so good and now you upload another one! great work

  • @isdatmz1
    @isdatmz1 Год назад +17

    Magnates never fails to deliver!

  • @thabokgolochelopo
    @thabokgolochelopo Год назад +7

    Could you do a video game business?
    Like EA, Ubisoft or something like that

  • @reynaldobaca3403
    @reynaldobaca3403 Год назад +1

    Great job! I been eating up tour videos like candy keep em coming!

  • @zerahiahthomas72
    @zerahiahthomas72 Год назад +3

    I found myself going into a rabbit hole watching your video the other day, I ran out of things to watch! So glad this is out

  • @maclaurent1
    @maclaurent1 Год назад +14

    Hey mate, you and whatever team you have are doing an excellent job, recently discovered you and now binging on all your vids! Thanks from Bermuda !!

  • @aliyah1789
    @aliyah1789 Год назад +4

    Heck yeah 😁🙌working hard & staying focused is what we need now days

  • @fueledfranchise
    @fueledfranchise Год назад +5

    Just so you know this has become one of my favorite channels on RUclips very quickly! Please keep up the great work my friend!

  • @JeremyJ-sw2mi
    @JeremyJ-sw2mi Месяц назад

    Imma say it this is the best documentary channel on RUclips

  • @alphakay3917
    @alphakay3917 Год назад

    BROO
    Thank you for these videos, I thoroughly enjoy them.

  • @lealeawalker1820
    @lealeawalker1820 Год назад +2

    I’m a new subscriber and I spent yesterday binging your content. Bravo 👏

  • @claudiaariasgonzalez6941
    @claudiaariasgonzalez6941 Год назад +2

    It's interesting to know and learn about this kind business model and how them start to implemented

  • @TokinwithMojo
    @TokinwithMojo Год назад +1

    Yo I just wanted to say I used to work at Dunkin' donuts when I was a kid do not eat the donuts at Dunkin' donuts. These donuts are not made fresh when Dunkin donuts closes at night they take the donuts they're going to make in the morning they take them out of the fridge in the back and sit them on the rack and they warm up by room temperature until the next morning. So all those donuts that you see that are on the rack all those frosting donuts. Dude when the first person got in there probably around 6:00 a.m. that's when they were making those donuts and they do not remake the donuts unless they sell out. So if they sell out of chocolate covered donuts at 11:00 and they remake the chocolate covered donuts do not making them fresh they're sitting on the rack there is no heat lamps there are only LED lights. And they sit there all day long if you get a donut that is handmade by any other donut company and then you taste the Dunkin' donuts you can taste these stillness of Dunkin' donuts only drink coffee from Dunkin' donuts do not get their donuts I would rather have a donut made in front of me at Krispy Kreme or duck donuts or any other place other than Dunkin.

  • @yorifant
    @yorifant Год назад +1

    Honestly, i just love your voice :)

  • @Thatdude877
    @Thatdude877 Год назад +1

    Being that I've lived in Boston my entire life, Dunkin is EVERYTHING lol

  • @Jager6S
    @Jager6S Год назад +3

    Another absolute banger!🔥

  • @windmode6300
    @windmode6300 Год назад

    Make vids about luxury brand pleasee !! Love your vid as always

  • @NONAME-ue2od
    @NONAME-ue2od Год назад +1

    Thanks man your videos are like gold mines for me

  • @scholium
    @scholium Год назад +2

    I might be asking for a trade secret but I'd be glad to see a video of how you make your videos. Great great stuff. I bet they're very difficult to make.

  • @headbumb9022
    @headbumb9022 Год назад +1

    14:04
    while you going to have Starbucks or Dunkin' Doughnut, imma go to Krispy Kreme and get the OG Glazed Doughnut there

  • @cmr_77
    @cmr_77 Год назад

    Amazing documentary. Going to watch Silk Road now🏃‍♀️. God bless you

  • @junbug1love
    @junbug1love Год назад

    Love your Channel.. well done great research

  • @gageturner3599
    @gageturner3599 Год назад

    That fight story is as inspiring as it is badass

  • @YNNCK111
    @YNNCK111 Год назад +1

    Love your vids bro, keep it up!

  • @luhwant
    @luhwant Год назад +1

    i really love your videos man

  • @rodrigueznhachi9500
    @rodrigueznhachi9500 Год назад +1

    Thank you for the video

  • @bongda24hhomnay
    @bongda24hhomnay Год назад

    I love this dish! it's delicious!

  • @grittyspark2881
    @grittyspark2881 Год назад +1

    Quite Informative!!!

  • @jacksonm
    @jacksonm Год назад +3

    crazy how many kids you would never expect, can end up eventually starting up brands known worldwide

  • @seekdiscomfort4746
    @seekdiscomfort4746 Год назад +9

    This is 100 my Favorite channel!! And also, these documentaries are ALOT better then anything you could ever find on Netflix! Keep it up mate! will ya?! 🔥

    • @SPFLDAngler
      @SPFLDAngler Год назад

      Lmao.. it helps when trying to pretend to be a RUclips channel, that you have at least a similar name.

  • @yetiiiiiiiii
    @yetiiiiiiiii Год назад

    LETS GOO MAN im so happy for u for the BIG sponsor

  • @ugonebeani7025
    @ugonebeani7025 Год назад +1

    Beautiful story 💯🦅

  • @Hollowdude15
    @Hollowdude15 10 месяцев назад

    Dunkin' donuts story is so legnedary and interesting to me and great video man :]

  • @muhannadaltaher8626
    @muhannadaltaher8626 Год назад +1

    great video keep up the good work

  • @drew9840
    @drew9840 Год назад +1

    Great video as usual.....keep it up bro

  • @lstephenkariuki460
    @lstephenkariuki460 Год назад +1

    great as always

  • @josephntiri4529
    @josephntiri4529 Год назад +80

    I want to learn how you do all these , from how you generate,write and organize your scripts.Also your video editing, always on point.l want to learn everything from you.

    • @FTKSoky
      @FTKSoky Год назад +3

      Fiverrrrrr

    • @OnlyPumpko
      @OnlyPumpko Год назад +3

      I might know where the clips come from, Adobe Stock.

    • @OnlyPumpko
      @OnlyPumpko Год назад +2

      Update: I just realized some clips are from spiderman LOL

    • @_mrhustler
      @_mrhustler Год назад +2

      yea me too

    • @uvenellerhomie
      @uvenellerhomie Год назад +2

      That’s what makes him unique

  • @WhatsTHATdotCOM
    @WhatsTHATdotCOM Год назад +1

    I feel like the last couple of videos have been dropping in quality lately

  • @javidking63
    @javidking63 Год назад +1

    you deserve 45.7M subs!!

  • @Ditb_rbx
    @Ditb_rbx Год назад +2

    Your vids are always the best and top notch

  • @jaxonbmx2699
    @jaxonbmx2699 Год назад +1

    Bill will never forget the shrieks of his mother knowing her son died in comba- THIS VIDEO IS SPONSORED BY RAID SHADOW LEGENDS. BRING CONSOLE LEVEL GAMING TO YOUR PHONE WITH RAID SHADOW LEGENDS

  • @Turgineer
    @Turgineer Год назад

    Good documentaries.

  • @SIMPLYJFF
    @SIMPLYJFF Год назад

    been waiting for this moment

  • @ams6454
    @ams6454 Год назад

    Bill is a certified gangsta, lol. Man avoided zero fistfights

  • @AntwunTheDancer
    @AntwunTheDancer Год назад +1

    That thumbnail donut was definitely made in Blender. 😂

  • @Blackaquamariene2
    @Blackaquamariene2 Год назад +1

    Good video. I just realized both Dunkin' Donuts (Still love the old name) and Mister Donuts originally came from the same people.

  • @MoniMeka
    @MoniMeka Год назад

    Wow, great video!

  • @cactusmusic1080
    @cactusmusic1080 Год назад

    Amazing video

  • @lstephenkariuki460
    @lstephenkariuki460 Год назад +1

    nice reporting as always

  • @callmedaddyyeahdaddyyeah8860
    @callmedaddyyeahdaddyyeah8860 8 месяцев назад

    Him and his friends beating the sh*t of those bullies is so satisfying

  • @kendallx1213
    @kendallx1213 Год назад

    When u say sit back, relax I immediately think Leaf...

  • @christinagompf-alksne3566
    @christinagompf-alksne3566 10 месяцев назад

    Can you do a video on Tim horton’s in Canada. I love your channel.

  • @Ruri_Kgosi_
    @Ruri_Kgosi_ Год назад +1

    You have just been consistence these days

  • @mr_afraz
    @mr_afraz Год назад

    Very Nice 🔥🔥🔥

  • @Philipk65
    @Philipk65 Год назад

    Really interesting story on Dunkin Donuts.

  • @demorbe-official
    @demorbe-official Год назад +7

    This is story is really inspiring. Jhus from poor kid who did even go to collage to building one of the greatest companies in world.
    Love how you keep bringing these stories they really inspire me and make things possible to achieve though it requires tremendous work to achieve.

  • @SamSlugg456
    @SamSlugg456 Год назад +2

    I just found your channel on my recommended and have no idea why you don’t have 5.2mil subscribers already. Very well done and one of my new top 3 favs. Great work.
    Edit: can we get a @thoughty2 collab?

  • @philipmurphy2
    @philipmurphy2 Год назад +2

    Quite informative video for sure, Being financially stable is important.

  • @imustbecrazy5626
    @imustbecrazy5626 Год назад +2

    Our Dunkin Donuts is ran by 3 people from India. I've been there twice. Never got a fresh donut. I asked why and showed me the donuts are frozen in a box.
    Krispy Kream for life.

  • @rlc7766
    @rlc7766 Год назад

    Ofc it all starts in Boston

  • @Eng_Fahad.
    @Eng_Fahad. Год назад

    It's weird that every time i go to Dunkin, this Video pop up on recommended.

  • @shamelkahar2782
    @shamelkahar2782 Год назад +7

    I honestly love coming home to watch your videos and going back to school to tell my friends what I learned makes me look like a genius 💀

  • @Iron-Bridge
    @Iron-Bridge Год назад

    Nice segue from Donuts to the Dark Web at the end. 😁

  • @phamethetrue
    @phamethetrue Год назад

    We’ve made it to the big leagues!😂😂

  • @discoveringme941
    @discoveringme941 Год назад

    One day you will have 500K subs

  • @dadimadh4528
    @dadimadh4528 Год назад

    Beantown represent! 👏

  • @noelcolon4216
    @noelcolon4216 Год назад

    You should do a video about Burlington Coat Factory

  • @52sees
    @52sees Год назад

    Yes

  • @marcogarza3720
    @marcogarza3720 6 месяцев назад

    We need Billy to come back ❤and make good donuts 🍩 😊those are the good old days. 🎉

  • @ForeverConsciousResearch
    @ForeverConsciousResearch Год назад +9

    Dunkin's donuts used to be great, but some time in the last 15-20 years they started tasting like straight up chemicals. Their coffee on the other hand is still incredible.
    Always loved the "time to make the donuts" commercials back in the day.

    • @erubin100
      @erubin100 Год назад +2

      sweet, delicious chemicals...

    • @SPFLDAngler
      @SPFLDAngler Год назад +1

      Before I left for the Army in 2006 I loved Dunkin, it was my favorite coffee. The first time I came home on leave it was completely different. That was probably when they changed something. The coffee went from delicious to tasting burnt and overly bitter every time I tried it since. I’m not a big donut eater but I guess I have noticed a change there too. I usually get Boston Cremes, and they were full of filling and the chocolate tasted like chocolate. I noticed at some point the filling was getting less and less and the chocolate tasted like entirely fake frosting with chocolate flavor added.

  • @Shot4ShotPhoto
    @Shot4ShotPhoto Год назад +2

    Dude, raid is a meme sponsor at this point. Accepting their predatory money loses you a lot of respect.

  • @did4h2k
    @did4h2k Год назад

    selling icecream on the beach, how innocent :D the austrian version of this is selling cold beers 😂
    also, i really hope raid payed a 5 figure sum.....

  • @mystery_murmurs
    @mystery_murmurs Год назад +4

    Back in highschool, whenever there's a fundriser, we always order Dunkin and sell the donuts separately to students. It's good. I love how many different flavors there are.

  • @olliesutton1804
    @olliesutton1804 4 месяца назад

    I do love how they pay a fine of 650k and absolutely no one who was actually effected from it will get any

  • @TheSushiandme
    @TheSushiandme Год назад +1

    I've only been to Dunkin once in my life

  • @mindblown9
    @mindblown9 Год назад

    12:09 That's why there are Dunkin Donuts and Baskin Robbins in the same store

  • @oonaofsauceland6354
    @oonaofsauceland6354 Год назад +1

    It was starting to sound like the Starbucks video in the middle.🤔😗 Deja Vu.

  • @conrado.
    @conrado. Год назад +1

    Great content again. Cheers, John!

  • @autistic_baby_doll_mom_reb7898
    @autistic_baby_doll_mom_reb7898 7 месяцев назад

    Dear dunkin please rename your stores back to dunkin donuts because your donuts are the only tasty thing you have A lot of people I know including me hate your coffee but love your donuts thank you

  • @Mikey-dk3gx
    @Mikey-dk3gx Год назад

    not me working at dunkin watching this before i go in

  • @Iron-Bridge
    @Iron-Bridge Год назад +1

    I actually prefer Dunkin coffee to Starbucks when I have it. 🤣

  • @younkinjames8571
    @younkinjames8571 6 месяцев назад

    Ill make my own coffee thank you...

  • @DilukshanN7
    @DilukshanN7 Год назад +1

    Bro, a video about The Pirate Bay :)

  • @rhymefestza5103
    @rhymefestza5103 Год назад

    Another great video, dope story telling