2024 D&AD New Blood Pencil Winner / Adobe: Scan To Revolt

Recipient of a 2024 D&AD New Blood Pencil
Adobe: Scan to Revolt
Boyan Zlatarski (Copywriting, 2025)
Henry Coffey (Copywriting, 2025)
Callum Leitenberg (Copywriting, 2025)
Alex Ward (Art Direction, 2025)
Emma Kerencheva (Creative Brand Management, 2025)
“The overarching characteristics of Gen Z are authenticity, creativity, and cynicism.” - Publicis Groupe UKReport
When it comes to visual cliches, Gen Z’s bullshit radar goes off. That’s usually where the story ends. Not anymore. Enter Scan To Revolt - exposing Gen Z’s design icks, and letting them do something about it.
Just scan a piece of the campaign for the opportunity to replace it using Express and Photoshop. Then on World Design Day, media placements of the campaign switch to showcase their work. Adobe proudly stands for Gen Z mold-breaking design by doing what it does best - equipping creativity.
Entry on the D&AD New Blood site: www.dandad.org/awards/new-blo...

[@dzurgon]

Ad campaign from corporation trying to look more self-aware than other corporations when the corporation is the reason behind so many corporate designs

[@illumina-t-info]

i hate adobe