Why is Gen Alpha Obsessed with Skincare and Stanley’s ? | IPad Kids Evolved
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- Опубликовано: 13 июн 2024
- The iPad, Stanley cup, drunken elephant, lulu lemon kids are concerning. Are they doomed, or is there hope? Thank you so much for 4,000 subs I appreciate you ❤. Thanks for watching don't forget to LIKE, COMMENT, and SUBSCRIBE!!!
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SOCIAL MEDIA
insta: tiny.sey
Chapters:
0:00 - intro
3:40- Who is Gen Alpha
6:11- Why are they like this - Social media
10:21- Advertising
13:00 - No Self Control
17:00- What can be done
20:31 - Outro
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TECH INFO
camera: canon T5i
editing software: Sony Vegas pro 13 
Развлечения
Thanks for all the love with this video everyone, I appreciate it. I apologize for audio issue that are heard with earphones, it sounds much better on desktop. I have found the source of the issue and the next videos will have better audio quality
I know am literally 11 years old l don't have a standly and it is my dream thing and skin care I use baby moisturising cream and a lip gloss
@rabbtandeem6739 using stuff when your younger is actually worse than not so try to avoid putting stuff on your face. This applies to most things, less is more. So what you use is great since its not too much. Also some advice, read more and go outside more and hangout with people if you can! I'm 16 and I can't believe how much time I wasted on my phone and computer when I was 11.
@@rabbtandeem6739 I think that’s very age appropriate🎀. Soon enough you will be the right age to use skin care. Remember, the grass always seems greener on the other side
I have to correct you on generation birth years, gen alpha was born on 2013 and onwards. Not 2010. I had to look it up again to double check if It was right before commenting this correction
Jesus loves you!!
The timing of this video is impeccable. Just yesterday my little sister, aged 10, asked me if her calves were “too fat”. I live in a different country and I’m just currently visiting, so I was simply stunned by the question. I lied down and talked with her more and she told me all about how “everyone’s skin is so perfect and white” and hers is “pimpled and tanned”. She’s your average child; loves playing roblox, drawing and watching cartoons, yet just less than a year of having a phone made her think like that. It’s all just the Internet and capitalism profiting off young, impressionable minds, trying to push their products onto them. It’s depressing, really.
oh my god. tell that poor baby that she’s beautiful.
10 yr olds have their own phones... why?
@@stylish-maggot I did. I love my lil sister to the moon and back and hope she can live with me in the future in a better country and healthier environment so I can tell her how beautiful she is every day, because this is just heartbreaking.
@@kyojuroswife4112 unfortunately, this is what the current environment dictates. I was still in hs around 5 years ago and did not have any social media (already hated it at that point). All school assignments were shared on there, I was laughed at and had to go through trouble every day just to get the necessary information (despite the fact there was a dedicated school system for this...). Surviving without a phone in a digital world is hard. Even then, this is just a matter of time. She would get a phone at some point with all the same systems in place (addictive notifications, social media etc), and it would be so overwhelming to her unexposed mind that she would immediately get addicted. The only thing that can help atp is going against the government/corporations & trying to parent and school to educate the young about the dangers of it all. Still, as much as we want to blame individual parents, it's still company giants and such at the core of it.
Regardless of technology girls begin to compare themselves to thier peers at age 8
As a teen who is kind of on the tail-end of Gen Z, I wanted to give my two cents on this: I think Gen Alpha kids have these interests because there's nothing else left. As a tween I was really confused about what things I was 'meant' to enjoy, it seemed like I wasn't allowed to be a kid anymore because every kid thing I did was 'cringy' and lame and not adult enough. I think maybe by becoming a clone of the 'confident, girl-boss influencer', Gen Alpha (girls specifically) are just trying to blend in and avoid criticism, especially they're constantly labelled as illiterate and 'bad kids', it must be really hard especially on the internet
edit: just wanted to say thank you for nearly 3k likes, I'm so happy that there are people who share my opinion on this!
as someone who's on the older spectrum of gen z, I'd like to say that you have a really good point there! and it's really unfortunate to see, and it makes sense seeing as preteens and young teens do often struggle with knowing what they truly want/where they stand in this world
Sorry but no
COMPLETELY agreed. I couldn't have said it better seriously. It all boils down to internet harrassment making everyone think they are cringey and that being cringey is this terrible thing. The thing is, in trying to be badass like everyone else, these kids are also applying the pressure to not be cringey and whatnot on their peers. I cannot count the amount of times I've been called a yapper or some other similar thing for just writing two thought out sentences in a comment section. Tiktok glamorizes anti-intellectualism and bullying. You literally cannot be on tiktok without either joining them or being miserable.
Yes, you have a good point because they are total carbon copies of older fake azz influencers.
Something that everyone forgets that at that age it's really easy to get really embarrassed over EVERYTHING. You kind of just want to blend in sometimes and be left alone.
So people need to stop putting so much blame on the literal children.
I agree with this so much
I just hope that we (the older generations) don’t blame these problems entirely on their generation because, realistically, we CREATED the environment that is now frying their minds and (especially parents) are facilitating this behavior
YESS I KNOW RIGHT! it isn’t FULLY the kids fault. Its the grown people too that started this trend and beauty standard. Not some 9 year olds! thank you for actually understanding !!
Omg yes it is NOT the kids fault that they were exposed to this extremely toxic and mind-numbing environment
i recently visited my 11 year old sister (i live in another state) for the first time in over a year. she got a phone at 10 and i can see how much of an impact it’s had on her. she doesn’t act like herself, she wants things she’s never wanted before, like stanley’s and lip oils, and she acts older than i do, and i’m 17. i asked for video games and a ukulele for christmas while she asked for drunk elephant and it scares me.
The question is, did your parents buy her the Drunk Elephant?
@@sharonharris9782Out of context, this sentence is very funny ngl.
I hope not because that brand can have chemicals in in it that can be bad for their skin.
Tbh what’s scary to me is that these “trends” seem to only be affecting YOUNG GIRLS I have yet to see a ten year old boy ask for something mostly men use. I agree that these ten year old girls don’t needs these products but we do have to ask why this is only affecting young girls who should be going to justice and making friendship bracelets for their American girl dolls. Children don’t need to grow up fast. They should enjoy their childhood because we’re all gonna be adults the rest of our lives. We only get a childhood for about 10 years
Maybe marketing and how boys don't need skincare since it's gay???
I think it’s affecting the boys too, but not in the same way. Saw a video yesterday of a 6 year old boy asking for Gucci coats and various other designer items. Totally agree with you though. Unfortunately, it seems like the girls behavior is highlighted more.
It's games mostly. Roblox minecraft or fortnite currency. Micro-transactions tapping the dopamine addiction.
Wanting to play more adult games like gta or graphic horror genres.
Also, shoes like Crocs.
This could just be my 12 yr old spectrum child, though.
I think a lot of female influencers on tiktok and youtube are all, if not most, focused on beauty and having the perfect lifestyle on camera. On the otherhand Boys watch influencers that are pranksters, sarcastic, gamers or rich. For example Mr.beast. There isn't really influencers for young girls at the moment.
I feel like with the boys it's almost the same but sucking them in with the online games and apps
Parents NEED to teach their kids the value of delayed gratification. It’s hard to say “no” to my kids - so I couple my NO’s with the statement “give me something I can say YES to.”
I agree with the first part… the second half makes me cringe a little lmao. Just flat out say no. When they get rejected at a job interview or when their college application gets rejected or when their scholarship application gets rejected, the people that rejected them won’t say “give me something I can say yes to.”
Teach them that sometimes a “no” is a very final answer.
@ivoted-5489 teach your children about limits, such as setting limits and teaching them to say no, things like no one can touch you in the wrong place, kiss you forcibly, sit on grandpa's lap if you don't want to
@@McGheeBentle Yeah, I see what you’re saying, and I do that when it’s necessary. I should have elaborated and said this pertains to simple requests and not complex issues. Thanks for pointing that out.
@@cuteprincesssong1906 Thanks! They are past that age and were taught all of those things. 👍
@@ivoted-5489I'm very happy to know that there are parents who really care about their children
As a 14 year old, I'm glad that my parents didn't raise me on the internet. They put me outside, let me see the world instead of putting me in front of a screen. My sister on the other hand is 11. She never got the chance to see the world. She sits on yt all day and watches these videos of girls with clear skin. Her mind starts to think she is ugly. Now she is obsessed with skincare and these new Stanley 'trends' and refuses to just live here life as a kid. She wishes her youth away like it means nothing. She tries to act like shes 21 or something and it's just sad. At her age I was running around outside and seeing how long I could do a handstand. It make me upset, seeing kids now.
As the older sister, confront her about it and uplift her. Tell her that she doesn’t need all that. Tell her to wait until she’s older, tell her to wait until she realizes that what she wants is not a need. What she wants is simply a trend. She sees us, 20 year olds and looks up to our generation too much. She should be having fun with her friends and family.
don’t blame it on her fully tho! it’s not the kids fault this beauty standard started. Since many years ago even in the 1900’s everyone wanted to fit in. Now the kids also want too fit in and thats totally okay if they want it but i totally agree with you! You should confront her but in a nice way.
I played out side a had my first phone in junior high because my school was close to my house at the time so I walked to and from school every day my parents both worked my neighborhood. Let me come to her house and eat breakfast and then she sent me on my way to school so I don’t think I was very much spoiled.
Hope you don't mind an older person perspective. Spend time with your sister. Tell she is beautiful. And you are too. Girls want to know that they are good enough. This whole skin care thing is feeding on vanity and fitting in. In my generation it was fashion magazines and models on television. Wanting this perfect image. Eventhough is was a fantasy. But there is no physical perfection. It doesn't exsist. Learning to be happy with yourself is sometimes a life time process.
I’m a 2011-liner, so, I’m right on the cusp of Gen Z and Alpha. I still don’t see the hype of Stanleys, Hydroflasks seem so much for practical. However, I see how Gen Alpha feels the need for an unnecessary amount of beauty products. Many of them are currently going through puberty, which already makes them quite insecure. On top of that, they are constantly exposed to social media beauty standards and influencers that promote having excessive skincare routines. It’s honestly sad how much the newer generation cares about their appearance. I’ve met 8-year olds who have told me that they feel “fat”. (I apologize for any grammatical errors, English is my second language)
exactly! 😭 i think we shouldn’t be angry at some gen alpha for liking skincare/makeup and stanley cups because some of them are going through changes but just remind them they’re still kids- also your english is great
Same here I was born on December 19th 2011 so I am also right in the cusp of gen Z and gen alpha so I can see it, but ima be fr I have been using a random drug store brand cup and it has never failed me so…😗
i was born in 2012 and i totally agree with you! we shouldn’t be confronting KIDS like this. It’s just wrong saying these things since kids have feeling too and saying that this generation is bad probably makes them sad. They are just insecure too the beauty standards these days. Its not the kids fault its the grown people. But kids shouldn’t be going around sephora mixing testers thn en not lean it up either. Its both kids and adults fault.
Omg i was born in 2012 and the other day me and my friend were in Starbucks ( I live next door to it ) and this random like 20 yr old was like whipering oh there's the sephora 10 yr Olds to her friend or smthin and was pointing at us like 😭
@@aliijaz5497nooo😭 me and my friends don’t go to starbucks much but i’m so happy that no one said that to us
I have a 9 year old daughter. Now I am a little bit of an older parent but letting a child Under 12 run around the mall alone and then said child feeling that it is okay to destroy items in a store is straight bad parenting. It seems like many parents give their child a phone or a tablet and then just check out
Agreed😊
I’m a kid and I still agree 😅
My daughter is 8, I'd never leave her alone, who would do that? nevermind product damage, kids can be snatched.
make sure you are strict with your kid now, so you wont have to be later on. My mom is so chill with me now because she was super strict when I was little and we have a great relationship.
Thank you.
My best friend's daughter is almost twelve, and she's obsessed with skincare. Her mum was telling me that it's a huge trend amongst girls her age to use fancy serums and moisturisers. I don't use TikTok, but I've been noticing this worrying trend more and more on RUclips. What really alarmed me is that the other day I typed "glow up tips" into the RUclips search bar (because I've been feeling a bit frumpy lately and looking for style inspiration), and one of the first results that came up was "glow up tips for 10 year olds" (and no, I didn't click on it). Why are 10 year olds concerned about "glowing up"? Their glow-up will come soon! It's called puberty!
It honestly makes me really sad how image obsessed and insecure social media is making kids. I'm 40, so I grew up with the heroin chic trend, and magazines aimed at 12 year olds promoting diet tips etc, and it feels like these unhealthy body standards are being pushed again, but it's so much worse because we didn't have social media back then.
This is so sad…I remember that the only “glow up” me and my friends did before the school year started was buying a new cool t-shirt with a horse print.
When I was 12, I still was wearing weird tshirts and patterned leggings. My mom says the issue is millenial parents who don't set boundaries with their kids and treat them like little adults, and also choosing to do so for social media. It's the same reason why gen alpha kids are so disrespectful, their own parents don't have (healthy) authority over them.
good grief, i haven't heard about heroin chic in so long, and now that you've mentioned it, it's a pretty accurate comparison
Honestly so do I, I love skincare too
I'm not surprised tbh. As an older Gen z I feel like I've seen this slowly come into reality... Makeup gurus were everything, primers and moisturizers were cool too. I feel like the influencers shifted to more natural glowy looks, so the kids interests followed trend.
My niece is 8 (born in 2015) and she is one of the most creative kids I know! She is incredibly talented & artistic. She loves drawing, and anything to do with arts & crafts, as well as playing with her toys. She LOVES the MiniBrands figures, & LOL Surprise dolls. She is constantly outside riding her bike, or running around her backyard. It’s so nice to see her still being a kid & wanting to do kid things!
Consider yourself extremely lucky that your niece is genuinely having a childhood, and not being trapped in the realm of fugly, trashy, brain washing, and brain decaying Internet trends. 🙏❤
I’m a 12 year old. I literally despise people calling me a “Gen Alpha” because I’m not like this. Sure, I use skincare and some makeup, but I don’t go and ruin the testers in Sephora. I’m scared to use them because I don’t want to break out. These kids are crazy, and there are huge differences now between ten year olds and twelve year olds. I’m a 12 year old who likes skincare, makeup, reading, art, singing, acting, sailing and sports. When I was 9/10, I was having challenges with my friends who can read the Percy Jackson series quicker. We didn’t care about what we looked like, and I still don’t.
we arent gen alpha bro. gen z is 1997-2012
@@sgtkururuGen z is 2012 and gen alpha is 2011 (thats what i heard sorry if im wrong)
@@gensasromel gen alpha is before gen-z
Eyyy a Percy Jackson fan
@@ZeRandomizor Of coursw
As a member of Gen Alpha, I have to say this is pretty embarrasing for all of us non ipad kids. If someone gave me a Stanley cup for christmas instead of a book, I would be extremely disspointed. I'm guessing that lots of kids like me hate living by this stereotype. I don't even freaking know why people promote kids to buy crappy skincare items like this. What happened to the days where kids were talking about getting the latest toy or something like that. What happened to the days where you would make food' out grass and dirt and learn to cook for fun? What happened to wanting to be a kid?
i was born in january 2010 and i wish i was born a few days earlier because its so annoying being stereotyped as a ipad kid
@Alice-Lantern
This stupid cups literally cups with a handle it’s honestly just dumb
@@Alice-Lantern its just a tumbler but its the brand they like
Same here. While i did ask for a stanely cup this christmas, i really only asked for it because i will only drink cold water and it can keep my water cold. I hate the stereotype as well, i spend my time drawing, reading, and animating, but sure i play games a lot. That doesn’t make me a child obsessive over skincare and my devices
@@Alice-Lantern yeah its really dumb. im one of 3 out of 16 girls in my class who doesnt have it. People start making fun of me for not having it, when its literally just a water bottle. i simply use a 20 dollar blue, metal, bottle bc its strong and i dont get dehydrated.
Genuinely horrified every time I see obviously elementary or young middle school age kids wearing full faces of makeup. They should be running around on the playground, not running around Sephora.
Agreed, at that age makeup is more to play with, it really shouldnt be a part of a kid that young’s daily routine
As someone who was and sometimes is that kid, I am too.
Right! I used to play with makeup but that was like the toy ones. Y’know, the lip gloss that came in like a “phone”, or the eye shadow palettes you’d see come with your doll and stuff. But it was always a form of play and never about my looks. At the end of the day, I always returned to play dolls or just read books.
as a 13 year old, I wear makeup but not a full face lol
ikr i’m at the age where i shouldn’t be watching kid shows but me and my older brother almost every night watch kid shows we used to watch when we were like 6-7 or less. it doesn’t matter how many times we have watched it, it’s always like reliving watching it for the first time
A friend's daughter who's on the younger spectrum of gen z/early gen alpha (kinda confused abt when one ends and the other begins??) nearly developed an ED because of all this nonsense a few years ago. Just now she's stopped obsessing so much. Mind you, she's super skinny and lean because of genetics and dancing and hits her growth spurts like nobody's business so she looks extra thin but she's at a good weight for her overall size etc. She thought (not as much anymore after much effort from her mom and me and other friends) that she was morbidly obese. Now she's able to appreciate how her body is developing through dancing but that energy has shifted to her skin. She hates how it's not super duper pale and how it's "full of acne and oily" (it's really not) and somehow this has been harder to combat. The logical, medical explanation of why her skin is changing does not seem to be enough anymore and she's a very smart and rational kid so it hurts to see her mental health taking hit after hit for no good reason other than capitalism and unrealistic beauty standards and expectations.
I asked her a few months ago what her favourite shows were and she didn't have anything age appropriate to tell me. In her words "it's either all for babies or adults with nothing in-between" so she watches whatever her mom deems decent enough together with her and they discuss them. This world just isn't suitable for kids anymore, especially tweens and young teenagers.
yeah, it just isn't. coming from a mid-late gen z. my teens have been just "you can watch the horrors now" and I'm like "cool can I watch a family show that's good???"
like everything too dark, or too childish and I love kids shows!
there's just no teen shows anymore. or tween shows.
and it sucks :(
-pop
I think the fact that generally only the wealthiest millenials can afford to have kids, so (on average) more Gen Alpha kids are born into richer households in the US and UK, it would explain how they have the money for all this overconsumption prompted by their favourite influencers.
Some trends are more accessible than others of course, but 100 item hauls? My mum would properly sit me down, sell off most of the clothes and talk about how it isn't good to buy that much stuff (she likes keeping the house tidy and hoarding would get in the way of that).
My mom is back in school to become a nurse practitioner, and the other day she was talking to me about a course she took about skincare. Using skincare that you don’t need can wreck your skin! If a ten year old wants to use skincare, they should only be using a GENTLE cleanser and a good moisturizer, they do not need an eye cream, a chemical exfoliant, or vitamin C serum. It can cause more harm than good. Kid’s skin is not as tough as adults, they are a lot more likely to have a reaction to a product. PLEASE be careful and watch your kids in the mall, they shouldn’t be left alone in a Sephora. In Costco you aren’t aloud to take a sample without an adult until you are thirteen because you might not know if you are allergic to the food. There are a lot of things that your skin can react to in skincare, and young kids (and some adults) don’t know to do a test swatch to see if they have a reaction.
yes!! and tbh i'd say these kids just need to
- wash your face with water
- chapstick, vaseline
- maybe do one of those sheet face masks for fun with your mom one time
DONT WRECK YOUR SKIN!!!
I was 17-18 when I fell into the trap of the 10-step skincare routine pushed by influencers. I wasn't absurdly young, but still young. Using so many unnecessary and harsh products on my face turned my acne from moderate to severe. I wish I had more legitimate information and resources to stop me from wasting my money just to suffer in the end.
Exactly!!
Omg tysm ima stop using the vitamin c serum i didn't know about this i use always cerave cleaner and moiturizer and a vitamin c ima stop using the serum to see if it works ty!!!
@@Ivayla.psame except I got this kind of “custom” 3 step skincare that is just a cleanser this thing that helps me with dry skin ( different than moisturizer because it also helps with breakouts) and a moisturizer plus some acne patches. The only thing is I’m 13 and I’m not sure if this is good for me or not but it is from a dermatologist so I think it’s fine? I don’t use drunk elephant or anything because I heard that it’s REALLY harsh in your skin if your young
It’s such a shame that kids (especially girls) aren’t able to be kids anymore. Toy stores are pretty much nonexistent, the toy sections in department stores are NOTHING like they were back in 90’s and 80’s. Cartoons aren’t on so much anymore, and kids care more about being “trendy” than just relaxing and having fun rather than trying to impress their peers.
I decided to check out Sesame Street recently, and they have a whole animated section in the show now and the episodes are shorter now to cater to the shortening attention span of children now. When I was growing up Sesame street was an hour long, now it's 30 minutes or less, and the segments within are even shorter.
The 2000s weren't any different from the decades you've mentioned here.
@@irenicrose same with plenty of other kid shows, I’ve noticed they’ve done the same with teletubbies. It’s the cocomelon effect
whats more concerning is the stuff they push on kids now in modern kids shows! for example kids dont need to know about adult bedroom issues and these weird gender fetishes! todays kids are so screwed!
@stormgirl09 ok how dare you call being trans a fetish there’s nothing weird about wanting to embrace your true self some of my friends are trans also so it’s fine to you that women are treated like objects in media but not fine when someone uses they a common word to refer to themselves
Everyone keeps thinking this is a new phenomenon. I remember in middle school (2002, school was near a rich neighborhood) all my peers owned shirts/sweatshirts from Hollister/Aeropostale/Abercrombie. I had to beg my mom to buy me an Aeropostale sweatshirt so I could "fit in". Peer pressure has always been a thing. Your points are still valid, but can we stop bashing kids for this?
hmm, so true. consumption of certain brands by a bunch of kids because it’s gone viral has been around since shopping existed. however, I suppose the strongest point here is that a shirt from Abercrombie won’t leave a ten year old with chemical burns the way a full face of Glow Recipe, The Ordinary and Drunk Elephant products can, along with how many of these skin products are said to be “necessary” by every 20 year old influencer on tiktok. the Stanley cups are silly but not bad. Makeup and skincare used incorrectly is. And I don’t think the poster is necessarily bashing kids, but more so the influencers and the social media that kids are now being exposed to by their parents and their peers. Quote, “I blame social media.”
I was born in 2003 and experienced this to some extent as a teenager, less with skincare and more with makeup. I remember feeling pressure to buy expensive makeup like urban decay at 13 which is insane to think about now that i’m older. I wish kids and teens could do age appropriate hobbies and feel less obliged to grow up because their time will come to enjoy all of these things.
im from 02 and same, i remember feeling so forced to buy mac lipsticks when I was 14-15 and just started experimenting with makeup. looking back they were good lipsticks but I wasted so much money buying stuff I didn't even like and could've gotten for cheaper
@@aniimako the mac lipsticks had me in a chokehold too! looking back we were way too young for all that, should of stuck to elf or nyx lmao😭
I am 21 now, but I was watching beauty influencers at 12 years old as well. HOWEVER I was never raised thinking I could or should always get everything other people have or that I want. These kids are not being taught how to consume in a responsible way...
Exactly.. btw you are STUNNING!!🫶🫶🫶
A lot of people in our generation weren't being taught this either. Not everyone had good parents like you and I.
Gen alpha is 2013-2025
Exactly. The parents are the problem, they don’t want to raise their kids. They just give them an iPad/phone to keep them occupied so they don’t bother
i’m around your age and that’s what was most confusing to me too - skincare and beauty has been advertised to young girls for a long time just to make us want it, because it’s part of society socializing us to be good little capitalist sex objects lol. which is terrible, but at least when i was a kid all that stuff felt like it was for when i got older. maybe i coveted what older women were doing and buying and was excited to do it too when i grew up, but i never would have received a drunk elephant-level product or even thought to ask for one when i was 12. my salycilic acid spot treatment from CVS was as fancy as it got lol. it’s crazy that these girls not only admire older women and want to grow up, which is relatively normal, like how little kids always want to be “big kids,” but they’re ACTUALLY doing it…. they’re like teeny tiny insta models and it’s insane
I'm Gen Z but I was just like these girls a few years ago. When I was 10 I had a few pimples and I thought it was the end of the world. I started using skincare that was way too harsh for my skin because that's what I saw everyone else doing online. Long story short I ruined my skin with chemical burns and I'm still facing the consequences at 17. my advice to Gen Alpha is to stop before its too late and enjoy being kids!
These kids can use skincare but they just using anything trendy
I used to be obsessed with the skincare thing as well. My skin got so dry and full of acne and I don't know how to fix it 😂🥲
@@Ariayil98 Same here! 😭I just started to use products that work for me, not everyone else online.
@@AUGHHHHHBBG They can have a lil moistuizer and sunscreen as a treat but thats it.
@@cassualtea2040 it depends on what they need. Some kids hir puberty hella early so stuff to clear their skin is actually necessary for them but kids who haven’t don’t need that much
my younger sister is 12. she is absolutely obsessed with skincare, makeup, stanley cups and all that other trendy crap. when i was her age (this was only FIVE YEARS AGO btw) i had no idea how to even use makeup properly. as a matter of fact i was still playing with dolls!!!
to any gen alphas who see this comment, PLEASE do not let tiktok trends take over your childhood.
You were playing with dolls in middle school 🧐? Did you ever age?
@@doggosarepawfect lol, yes i did age. i knew a lot of girls my age who were still playing with dolls too
this is it. comments like yours literally just proved the problem that the video is discussing. 12 year old girls are GIRLS. they aren’t even teens. let them play with the fucking dolls without telling them they NEED to start acting like what you think a woman should act like. just because a kid wants a Barbie instead of SHEIN and rhode’s overpriced crap doesn’t make them less of a woman
Playing with dolls is normal at 12.
I think part of the issue is that there’s no creators that fill the ‘tween’ gap anymore, particularly in the lifestyle and fashion sector of RUclips. I recall watching a lot of Alisha Marie, Seven Super Girls, Wengie and Rclbeauty101 when I was younger. Nobody has since filled that gap. I think as young girls we all want to grow up but the things we associate as ‘grown’ are different. For me it was Starbucks Frappuccinos, Instax Polaroid Cameras and Penneyboards. Now it’s Drunk Elephant, Stanley cups, Makeup etc. It’s honestly really sad.
I remember wengieee
It is super sad. Very briefly, Charlie damelio filled that void but she’s completely grown out her old image now (as she should tbh since she’s becoming older). We need a new wave of young creators to influence these girls
awww i miss wengie :(
TRUE! from mid elementary school to middle school my main interests included slime, frappuccinos, watercolor, sketching, reading, writing fanfiction (not R rated lol), roblox, minecraft, youtube, cooking, making layer cakes of different flavors, and making cupcakes. i also liked using sponge rollers to curl my hair and dying my hair, but that was mostly the extent of it. the first skincare i ever got was 3 products, all from trader joe’s, when i was 13. i used these until high school and started to get acne. i started wearing makeup at 14, but i didn’t wear it every day, and it was only mascara. when i was 15 i started wearing other things too but it’s never been every day for me since i have depression, insomnia, and ADHD- getting ready at 6:30 while exhausted every morning for school was a nightmare by itself. i used to do my makeup in the car but now that i drive myself, i’ve mostly stopped wearing it, which i also know will isolate me socially and then i won’t get as distracted and i will focus on school. i was a tween not too long ago, and even then, it may not have been drunk elephant and stanley cups, but it was full faces of makeup still, hydro flasks, and bath and body works. my interests weren’t “cool” then, and i hid them from everyone at school. if i had been raised by parents that reinforced society’s messaging towards young girls, i may have ended up like everyone else. ofc im just like everyone else now (but broke version).
I loved watching Seven Awesome/Super Angels and Seven Super Girls. I enjoyed the skits when I was younger
I’m so glad someone is finally speaking up about this issue. I’m Gen Z, and seeing the younger generation and their lifestyles scares me. Kids are being forced to grow up. Where are the toys? Where are the silly clothes that your mom would make you wear? Every kid at some point will feel the need to fit in but this need is being pushed on kids at younger and younger ages. Young and dumb has never been so accurate till now. They have no idea what they’re getting into in, nor does their parents. With the amount of Internet access they have, thus will lead to, or has already led to it. Their brains have become desensitized to it. And the only way to satisfy their reward system (related to dopamine) is to go onto the Internet and to watch content. Kids are like sponges they will absorb anything they see. To those who are Gen Z, please make sure you raise your kids and not the Internet.
finally? this ain’t a new video topic lol this is the 5th video i’m watching about this decline in the new generation 😭😭
So what will children do with these kinds of things?
I’m a Xennial. This is pretty much how I’ve felt about the generations that came after me. Alpha will feel the same about beta etc….
@@Nottodaysatan09 The situation is getting slightly worse though.
I know Gen Z had the same problem, but we were teens when we started to desire looking more mature.
Now we are talking about pre-teens, literally elementary school kids who shouldn’t even be worrying about this kind of stuff.
@@Nottodaysatan09its a concern though because the tween and preteen stage almost doesnt exist anymore
I'm on the very edge of the cutoff (Jan 2010) for Gen Alpha, and even though I can realize how much I conform to all of the consumerist Tiktok trends, it is so freaking hard to get out of that cycle. Especially in middle/middle-upper class areas, everyone shows off their wealth through $200 shoes and $400 necklaces without a thought. Those left try and try and try to catch up to the trend. Money is not valued, rather treated as a given and spent at every whim. These kids (me included) are pushed and pushed to buy and buy more without thinking. Every kid wants to be like their idols, and by seeing these popular influencers buying more and more and getting paid to advertise products that don't even work, they grow up faster and faster.
I am upon the youngest of Generation Z. Due to this I’ve been raised along side older Gen Z and the oldest members of Gen Alpha. As someone who is seeing these changes in tweens/teens everyday here’s what I’ve noticed; when I was a little younger all anyone was interested in was toys, art, and outdoor activities.
Although many members of Gen Alpha still take on those interests something is clearly different. Each year we get new 6th graders and each year all I see is more girls dressing up to the latest fashion trends, making TikToks in the halls, chatting about the latest skincare trends, and using an overload of makeup.
To say the least, I do have wonderful loving parents, but they were often busy, so throughout my childhood I have been raised by the internet. Of course I still experienced the pleasure of riding a bike around the neighborhood, going to a park, making mud pies, and letting my imagination flourish. But to keep me occupied my parents didn’t mind how much I used my devices. In my case I was lucky enough to stay on the relatively, normal, and good side of the internet, especially before the pandemic. But it seems many other kids my age experienced something different.
As time goes on it only seems to get worse and worse, my eight year old cousin has been so influenced by the media that she never wants to stop wearing lip-stick, and blush. Now all the cute, silly, kind of cringy, outfits she liked to wear are horrible because they aren’t with the newest trends. Recently my cousin was scrolling through INSTAGRAM, instagram of all PLACES. Models kept appearing in her feed and right after she saw those models she tried to tighten her clothing so she could look more “feminine” and “sexy”. It breaks my heart.
It really says a lot about our society considering, I’m barely any older than some of these Gen Alpha kids but EVEN I can tell that it’s bad. If any parents are reading this, PLEASE, step up and help your child. When I was little I could never dream of restricting my kids of anything, but that’s because I never realized it could get this bad. Now that nobody is restricting these kids, and setting boundaries, they are bound to find any KIND of media that can and will affect them for the worst.
preach
@@basicallyimhannah13 lol, thanks!
Yes parents have to say no! My parents were so strict when I was younger, now I'm 16 and they are so chill and we have a great relationship. Being strict when they are in their younger years pays off I guess.
I'm a babysitter, and have done so for several years now. One of the things I noticed with millenial parents is that they seemed to be completely unaware of what their kids consumed online, and now it's catching up to them. They would hand their kids tablets and put no parental controls, just put youtube and the kids would find all sorts of age-innapropriate stuff. In some instances, I would inform the parents and they would change to using RUclips Kids. The kids would absolutely lose it when this happened because they couldn't watch inappropriate things on the tablet, only age appropriate content. So I imagine with these young girls, they probably started watching beauty and lifestyle channels that were not age appropriate and began to mirror the behavior of them, becoming obsessed with looks and skincare. Not to mention that as these kids get older their parents continue to NOT monitor their devices leading them to more and more exposure to things that are not good for developing minds. The fact that there are kids under 13 in the comments section of this video proves my point. Their parents aren't watching them.
idk if this is harsh but i personally think this is an epidemic of child neglect
@@xX_Knives_Xxno that’s totally right
@@xX_Knives_Xx You're right, because iPad kids exist because their parents want to scroll facebook for hours without being "bugged" by their child. Babies need constant attention, and yet most parents probably cuddle their baby and are on their phone at the same time. It's awful.
this is the ipad generation growing up. their parents let them scroll and go on apps and youtube at a VERY young age and the trends and societal expectations of young women are now catching up to young GIRLS. it's sad. i'm sure every parent says this but whenever i have kids there's no way i'm letting them be on screens so much. they deserve a childhood and i don't think obsession about skincare and consumerism is good for children.
Obsession of skincare is not even good for adults!
Skincare obsession isn’t even a good thing in the long run, since if you use the wrong products your skin might get damaged.
Makeup ruins everyone’s skin!
@@pizzapartytime1826 I think that’s only if you don’t wash it properly but idk it may depend on the brand
Most gen alpha parents, and late gen z’s are millennials and they are not really competent.. (not generalizing)
I didn't realize the seriousness of the problem until I watched this video. My mom didn't let me get started with makeup until I was in high school, and I'm really grateful to her.
i’m so glad to see more people talking about this. as a teenager in gen z, i feel like i’m more “childish” than some kids in gen alpha. it also seems like the majority of these “trends” are targeted to young girls
edit: also i’m pretty sure that gen alpha actually starts with 2013 and gen z ends with 2012 (i’m not sure though i’ve just seen it on multiple sources)
Same, like I'm Gen z, but when I see some of these kids, I feel like me and the people I socialize with are way more "childish" than them
there's no hard cutoff, I would just assume anyone under 12 is gen alpha since that's what people usually mean when they say gen alpha
@@forproject1666 same honestly
When I was younger, Stanley was a boy that got flattened and had to travel in an envelope and at some point, became a kite.
The Flat Stanley Project!!
@@sharonharris9782 it's just Flat Stanley but yeah. Dude had some interesting adventures.
@@LeonardoHamatoactually it is called the Flat Stanley Project. I know this because I participated in it with my class one year. I'm a teacher
@@sharonharris9782 how do you participate in a book?
@@LeonardoHamato it was a project where classes created their own Flat Stanleys which then made their way around the country classroom by classroom. It was like getting mail for our class. Each Flat Stanley would come with it's own story depending on what part of the country it came from. It was a lot of fun to do. We learned a lot about the different states by participating.
Speaking as a Gen Alpha ( im 13) I hate that we have to have this stereotype representing us. I dont have a phone, my skincare routine is wash my face then put lotion on it (if i even feel like doing my skincare routine) I love reading books (specifically WW2) and I still make potions in my backyard with grass and flowers…. I shouldn’t have to say im embarrassed that im a Gen Alpha. But I am embarrassed because this is the stereotype that we have to live by.
Im so glad you’re still making grass potions. - young Millennial who also still does ❤
I love this! I’m Gen Z 22 years old and books are my favorite yes basic face wash and moisturizer is great at your age 😊
Oh! I remember the time that one of my classmates reading the book about the history of Nazi. I borrowed it and display it to my history teacher because i felt problematic to see her bring a book about a deadly nation, she got freaked out and shouted "NO!!! PLEASE!!! STOP" while im running 😂
Haha@@chaubui1893
13 years old is gen z! That’s if ur born in 2010
I have been a teacher for 25 years and you are so very correct! The decline in parenting over the last 20+ has effected everything. The children have changed so much over the years. It’s very difficult for teachers. And to make things worse, teachers and schools get blamed for everything.
Watching my young 14 year old cousin is baffling comparing myself at her age 18 years ago. Completely different world!
my aunt is a dermatologist and i over heard an argument with her and her spoiled preppy gen alpha daughter bc her daughter want the new polypeptide cream and the glow recipe toner and rhode skincare and i literally heard my my aunt say you have to be 20+ to use those products and i totally agree with her.(i live with my aunt bc my parents are on a business trip for 2 years)so that's how i heard this conversation.
Polypeptide is used for anti-aging and anti-inflammatory reasons, right? I'm assuming her daughter doesn't have any inflammation issues, and DEFINITELY not aging, so it just proves the argument of these girls do not know anything about the ingredients even further.
I’m happy you’re aunt stood her ground
thank god you aunt is a dermatologist, so atleast her daughter can use skin care safely
Omg, finally a responsible parent to confront their spoilt children
I think one of the problems is that the millennials are not yet sure how to deal with their kids growing up with the type of technology that they (the millennials) slowly got used to. Hopefully in a couple years other parents are aware of the effects of social media at a young age and the type of uses of technology young kids should be getting. There’s only so many “mature” things that kids can be healthily be exposed to. Social media and influencers are not either of them
I don't think so. Parents can simply just not buy the product if they aren't sure how to deal with it or think it's bad for a child. A lot of parents know the negative consequences and still buy their kids' these products.
I think the biggest factor is the economy.
Stop blaming millennials
Most millenials DO NOT have kids. The minority that do are obviously people that should have never reproduced.
@@elizrebezilmadommdo1662There was a video that explained this but, millennials heavily grew up on heavily strict parenting from boomers and such, now because of that, they do the opposite because of the consequences from the old parenting so they feel the need to be gentle, too gentle and I’d guess because of that, they struggle saying no to their kids and setting boundaries.
Also with the economy and how expensive childcare is it pushes parents to not great options for daycare and the like.
I forget that elementary kids went through the pandemic as well (i was in my two last years of high school), but we all sat behind laptops on our phones or whatnot so I can't imagine how it affected young children and their parents since they're still learning how to be respectful, act properly, be responsible etc. at that point in their life.
I remember being taught in elementary about wants vs. needs; don't know if they still teach helpful little skills like this but it's helped me through all the haul and room decor videos I've consumed these past couple years
Kids need offline role models such as neighbors, older kids, parents, relatives, siblings, teachers, etc. If you are a role model in a child’s life, be present for that child and make sure to practice healthy habits in front of them! If you are a parent and/or teacher, talk with your kids about overconsumption and sustainability. Young people look to older people for cues. We want them looking to trustworthy community members rather than rando influencers and celebrities.
It’s our responsibility to teach our kids how to be educated consumers. I have an 11 yr old and yes she mentioned drunk elephant and how one of her friends has everything from that brand. I happen to love skincare myself so I know at that age they don’t need all that. She has a nice age appropriate routine of mild face wash, moisturizer and sunscreen. So we went to Sephora and the girl there even told her how much these kids are damaging their skin with all these actives and their ignorance on how to use them. So that was the end of that. As for the Stanley cups- in her middle school the kids don’t care for them. It’s the as they call them “basic moms” walking around with those.
I agree, the stanleys are nice because they have a soft rubber straw which is good for me since I like chewing on straws and the rubber is better than metal/plastic, and the bottle is large to keep me hydrated and it keeps your stuff cold. Shame these preppy’s ruined it!!
Im Gen Z and my Gen Alpha friend is really obsessed with all that stuff. Ive been trying to get her into the stuff I liked, like roblox, minecraft all that stuff. She has been spending so much of her "collage" money on skincare, makeup, and perfumes. She has been on her phone way to much. And also drinking coffee... She says she wants to fit in. She has also been saying if she uses skincare now, that she will always have perfect skin all her life. But her face is not ready for all the product she puts on her face. I still dont have skincare, and makeup because its the best for me. Half of my Gen Alpha friends are so obsessed with all that stuff from ads, influencers and the rest of the internet.
This generation needs to stop, its getting overwhelming for all the parents, grandparents, or whoever.
Hate to break it to your friend……she will not have “perfect skin all her life”. As of now you can’t stop the normal aging process!!! Maybe there’s a slim chance IF she can afford plastic surgery until the end.🤔
I mean it’s not entirely her fault bc her parents let her do those things. If they didn’t then maybe she wouldn’t worry about that.
@@vickiz2306and also she could get chemical reactions like alotta people do
A lot of this was actually "talked about"/covered in the new South Park special "Not Suitable For Children" so it's good to see that others are talking about this.
I think the problem, is that there's like no tween stuff or shows or stores for young kids in that awkward stage now. Like they don't have Disney and Disney jr, they don't have justice, Claire's isn't all that anymore. And it's also these parents that have a bad influence, let's hope all the gen z parents do better 🙏
I agree with most of your points until the part where you are expecting children to have the ability to say no to "unnecessary" items and have financial literacy. Children have always wanted everything. When the catalogs came out with the newest toys or the newest TV show came out and now that's the big thing. Parents are the ones who have to exercise control and decide what their child should or shouldn't have. Putting that level of responsibility on the child isn't fair. To them, that new whatever IS necessary. I think the bigger point is their parents who are buying all the stuff for them. 12 year olds don't have a bathroom full of drunk elephant by themselves
She does make the point that kids don't have the brain development necessary to control their desires the way an adult does. She does not seem to expect kids to have the ability to make smart decisions with money, and outright says that these kids are being "indulged" by their parents. When she says she wants Gen Alpha to have more control of their finances she clearly means in the future, not right now, kids don't have finances. They will absolutely need to learn these skills at some point, or they could easily be the least financially secure generation in modern history.
Honestly I think that gen z and millennials don't even have the ability to say no as well. Things (e.g overconsumption) that we judge gen alpha for are things they see older generations doing so how do we expect them to be better
@@araiksims6322 Completely agree!
@@araiksims6322 Credit cards in general have destroyed a good portion of the public, imo. Every customer facing job I've had in my lifetime, I've had people that had to try multiple cards before one wasn't declined because they just had to have that expensive car/boat/whatever (license bureau manager), or they had to have hundreds of dollars in books/games/other random things they decided were needs instead of wants. At more than one of these jobs I've even overheard other employees talking about how they couldn't afford stuff but 'that's what the card is for!'. People have no financial literacy so of course that's going to negatively affect the younger generations. If their own parents go 'lol credit card go brr' of course the kid is going to think the same thing. These poor kids are going to be in debt before they even get their first job, smh.
I’m a millennial with a three year old and I’m would never let my son use electronics all day or behave disrespectfully. He is a very nice, sweet, and smart kid. Not all gen alpha kids are like this. It’s painful to hear that other people have let their kids run wild on the internet. That is why this is happening.
I honestly get bugged out from being categorized under Gen Alpha…I’m a 2010 kid with Gen X parents, and I usually consider myself Gen Z, and I was told by my parents that I was Gen Z (along with my older sibling and younger sibling). I feel like don’t fall under the drunk elephant Lululemon craze (I get my athletic clothes from Athleta girl). I also definitely had that awkward tween phase in sixth grade, and I remember shopping at Justice and Claire’s in late elementary school. Overall, I feel like we do have hope for late Gen Z and early Gen Alpha; I’ve met many people who are definitely exceptions to these trends and seem like they’ve enjoyed their childhoods AND will have the skills to become functional adults 🤷🏾♀️
i’m 2011 with gen x parents. currently i’m in 6th grade and i’m definitely a bit awkward but i do get the “u seem older than you are!”. really i’d say im relatively normal
I stumbled onto channels on the “Sephora kids” epidemic. Something I just learned about yesterday. Honestly, a few of the people I watched telling stories about this phenomenon were just as bad of being an influencer these kids watch.
I’m glad I found this one. You’ve addressed this Gen Alpha issue in a mature and informative manner. Thank you.
20 year old Gen Z and totally agree with all of this. I didn't even have a skincare routine until I was 18. I think Gen Alpha is mirroring our generation somewhat? They see influencers around my age as role models like you mentioned. Skincare wasn't a big thing a few years back. Our generation started to emphasise the importance of looking after your skin and now young kids believe that they need to follow along too. I don't see a problem with kids wanting Stanley cups or things considered 'trendy' because I remember doing the same at that age. Of course we had toys and more stimulating Christmas presents, but I think wanting to fit in with everyone else by buying what is considered popular is very normal at that age.
I think we should encourage kids to be kids (I was watching another video about kids under 18 dressing like celebrities in their 20s), but we need to be careful not to nit-pick at them too much because it's exactly what Millennials did to us. Sure, you can be concerned, but I think we do have to take a step back and observe. Don't forget the oldest kids in Gen Alpha are barely teenagers at the moment. And if anyone in Gen Alpha is reading this, you're beautiful as you are. You don't need to worry about your skin or obsess over fitting in with everyone else. Explore what you enjoy, but don't wait for permission to be you. Just don't forget to enjoy your childhood while it lasts
What
Lol you are literally brainwashing us to believe what u believe? Give me a valid reason why we shouldn't wear make up as a kid? I am 8 years old been using make up since i was 7 now i am 8 still use makeups whats wrong with it
There should be a reason :/
@@myandrew1659 ok uh. hi, 15 year old here, dont wear make up pls. ur skins too sensitive and more likely to have a bad reaction to the chemicals in the products. also u should not be on youtube pls go outside, and dont put pictures of you on the internet
@@myandrew1659there is a reason I promise! Makeup is not all that great for your skin when worn frequently and with large amounts. Additionally while makeup can enhance your facial features, sometimes it can hide/change them. There’s times when I finish my makeup and I have to take some off because I don’t look like myself in the mirror. Believe me, I used to get into my mother’s makeup all the time as a kid, but I was mortified when other people thought I had black eyes when it really just was my (bad) makeup! I understand the struggle of not being happy with what you see in the mirror and wanting to change it and make yourself look “better” with makeup, but you’re still really young and you’re still growing into your face. If you feel like you must wear makeup I’d recommend something like lip gloss that’ll add a pop of color to your face without doing too much damage to your skin! I’d also recommend getting a spooly and brush/shape your eyebrows without filling them in. You’d be surprised at what a difference shaped eyebrows can make! I know it’s tough growing up this day and age and you might disagree with most of what I said, but just know most of the people in the comments as well as the video creator care a lot more about your generation and the impact of all this way more than the influencers or RUclipsrs that are telling you that you need skincare and makeup. Those people get paid to sell those products while the commenters here do not get paid. I barely wear makeup and I’m in college, so not all “grownups” wear makeup or do skincare routines. Inner beauty and being kind to others is way prettier in my and many of my friend’s opinion! Focus on eating nutritional food as well as spending time outdoors, and be kind to others! If you take care of yourself and others your body will reflect it! Good luck with I’m guessing second grade!
One thing I see a lot with friends and acquaintances with Gen alpha kids is that some, not all, parents are trying to heal their inner child through their child. They get them anything they ask for because they were denied access to their interests growing up for whatever reason. They don’t force homework, studying, or reading because of the pressures they felt during school. And so on. While I understand that, I think it’s also not beneficial for the child. Therapy should be the place adults work to heal their inner child, although I acknowledge that’s not a possibility for a lot of people. There can, however, be a balance between supporting or indulging your child’s interests and teaching them to value what they have. Social pressure plays a huge role as well, and I’m not discounting that, but I feel like there must be a better way to handle that than just buying the latest thing that’s trending just because other kids at school have it even if they already have one of that thing or it’s out of the budget.
Yep and yep and yep and yep. I’m a middle school teacher and the attitude of most parents towards their child is like that of a friend or treating their child like a little doll. Denying their child anything is taboo among many parents these days.
Parents have the overwhelming fear and guilt of being “too overbearing” or “too strict”. It’s crazy. The stories I could tell of encounters I’ve had just this year alone…
You nailed it though. There’s a lot of parents projecting onto their child or of parents trying to parent their way into healing themselves.
@@McGheeBentle it definitely feels like “living vicariously through your child” doesn’t mean the same as it used to. Instead of talking about sports, we’re talking about projecting their trauma. It’s like society shifted from one extreme to another and it’s entirely unhelpful and unproductive all around. While I totally get wanting to break cycles of authoritarian parenting, being extremely permissive as a parent isn’t the answer. I think a lot of people are misunderstanding that age appropriate expectations and healthy boundaries aren’t the same thing as being “too strict.” How can anyone expect a human who’s learning to become a person day by day to be capable of understanding the world once they’re grown with no real guidance from the moment they could string a sentence together?
I wasn’t able to put it into words what my issue was but hearing you talk about the rampant consumerism + the FOMO is exactly what I’ve had thought out but couldn’t fully grasp. This was a well thought out video.
I was born in 2010 and I don’t really think it’s that popular in my year level. I had no idea what drunk elephant and a Stanley cup was until I started seeing these people talking about 10 year old Sephora kids. I feel like my age wasn’t really affected that much. But my sister who is 9 had told me she thinks she is fat ( she is the average weight) and has started using makeup already. I use makeup but very very little and all of it is from Kmart ( Kmart is kinda like Walmart) I’m so confused by all these kids younger than me and have never heard from another kid in my year level talk about the trending stuff.
I am 12. I have gotten a LOT of skincare products and makeup in the last 2 christmases because I was made fun of for having acne and being fat. After around 6 years of nonstop bullying I had to move to a new school. I'm now confident in myself and my body, and have other more.. Important.. Problems I need to deal with. It pains me to see others my age going through exactly what I went through, because who wouldn't? I was a little 6 year old girl being bullied by 5th graders for being fat. Everyone called me fat. In second grade I had acne. Then I had everyone making fun of my acne and me being fat. Of course, I had the internet and they didn't. I didn't have youtube kids, though. I had youtube youtube. That actually, funny enough, made me smarter than other kids. I knew acne was normal, so I just told them to wait for middle school (They now text me asking how to get rid of their acne. It's funny, honestly.) That was one of the ways I was able to beat my insecurities. I hope they don't have as much of a bad time as I did. Poor kids.
Sweetheart, I understand your pain ❤️ I am 25 (so that you know), and I went through the very same thing. I had pretty bad cystic acne, and I was overweight. The social media weren't as harsh in putting up an unrealistic beauty standard as they are now, but trust me, they didn't have to be. Kids are often insecure, and most insecure people get mean just to hide it. I am an adult now, and I even spoke to some of my past bullies to see where life took them. Some of them honestly apologized (not that I was looking for an apology), saying exactly what I just said: “I was insecure about myself, and it was easier and less scary to punch someone else down than to face my own insecurities.” You will be ok, trust me. As someone who truly believed no one could love me because of my looks, I can promise you that you will find amazing people who will love you for YOU, so you don't have to focus on the beauty thing too much. I am glad you could deal with your insecurity as you did! Just keep reminding yourself: ”no one is perfect, not even models, and social media is fake.” Just enjoy being a kid while it lasts!
thank u sm, it’s all being insecure, and following beautiful girls steps so they become like them. ❤❤
P.s. a baby 😂
knowing how the brain develops I don't believe iPad kids will recover. They are going to develop dopamine networks that require this level of stimulation. No level of stepping out into nature with cure it. Maybe for someone who grew up without the screens, they know how to self sooth and get a little board. Plus pre iPad kids could have more dopamine receptors from the boredom times
Wait until they have kids at age 16… the next generation will be even more worse.
As much as I agree with most of what she said, I laughed a little when she said that these kids need to get off the computer and go outside. ‘98 baby here… getting off the Internet in 2007 so I could go outside was already a near impossible mission! 🤣 Can’t imagine how that would be like with gen alpha. Not to mention that kids these days use portable devices, they can take them outside regardless.
I’m at the beginning of gen Alpha (12). I’m not American (i’m a filipino living in australia), and it’s not as bad here - I mean, the obsession is definitely here, but not as insane, and the younger kids definitely can still read and stuff (many not well but at least they can), but I know people, a year or two younger than me, who will do anything for drunk elephant skincare and/or a Stanley cup. I’m not obsessed with skincare; I only need enough to keep my skin healthy. As for water bottles, all I need is a metal/insulating one.
I understand that things are ‘trending’, but the things people will do to get them is crazy. Sometimes, the people buying these items don’t even need them - 9 y/o preppies *don’t need* hyaluronic acid serum or glow recipe toner. It’s barely even age-appropriate for them.
It’s also the fact that they are being spoiled up to the point in which they can’t even understand the word ‘no’. They are most likely getting the money from their parents, so it’s also their own poor financial decision to spend hundreds of dollars on unnecessary shit for their daughters.
I have millennial parents but I am being raised and taught with boundaries. They are not strict, but know that there are many situations where ‘no’ is an answer.
The internet, social media, and child influencers have definitely influenced the people their age, but now they’ve been taking it too far. The ‘iPad kids’ have been on their iPads for too long.
Edit: Even though in the video, gen Alpha was defined as 2010-2024, I still sometimes say that it is 2013-2025 (and that gen Z is 1997-2012) *because* I hate being associated with this stereotype, and looking through the comments, I have seen others think the same.
>•🌸
there's no official gen z range, she's not wrong when she says gen z is 1995-2009 either as if you Google 1995-2009 you'll find some articles tht said gen z is 1995-2009. either way, gen alpha is most likely referred to as people under 12.
tht being said don't let the generation labels define you. you're more than being just gen z or gen alpha
i'm 14 years old (born 27 dec 09) and i think the reason this happens is because of how product-centered social media is. "huge sephora haul! it girl musts" or just because they are so immersed in digital world, and how they were "forced" to act mature on social media during 2020. I grew up really poor in greece so the behaviour of younger kids is so surprising because of how ungrateful they are and how fast theyre "growing up". Im part chinese, so skincare and beauty are taught from a very young age. Nevertheless, its not capitalism centred.. kids dont need one billion dollars worth of skincare and 5 stanleys.. so weird.
I"m a gen alpha (I'm twelve years old) and I still don't really get the hype about it? what happened to the good old days were you would splash some soppy water on your face and call it a day? what happened to those stupid little plastic cups that we drank out of?. I'm happy that my mother never put me in front of a screen I'm glad that my mum raised me instead of doing that.
That's great that u don't belong to this category of kids that are brainwashed into believing the hype . I feel bad for kids who are victim of the mentality because they probably believe that without these products they aren't going to be like their influences i dont believethey are entirelyto blame parents need to control this. We need to focus on good personality traits instead and work on them. ❤😊 but ur on the right track keep it up and mabe ull be an inspiration for ppl who need it.
honey I'm sorry but if u are 12 years old then u aren't gen z, u are gen alpha 😭😭
wait really? hold on let me change it really quick my bad@@Oli-bz2cj
@@Oli-bz2cjshe said she was Gen alpha
Gen z is 1997-2012 so your late gen z! :)
I am in somewhat disagreement with "teens" being the problem in this scenario, I think the age group we are having a problem with is age 7 through age 13. I completely agree with you and your video. These kids have gone wild, I would give anything to go back to childhood and have the imagination I once had. I am 17 now and am facing a come to reality with getting older and I hate to see these kiddos rushing to grow up. At ten I was still shopping at Justice and Claires not Lululemon and Sephora. I didn't even pick any makeup up until I was 14 and if I did it was for an imaginary tea party. I think I got my first thing from Lululemon when I was 13 but that was mostly before it became a popular brand among younger people. I didn't even know about "trends". Life was simple, I was just a kid. Now all these kids are not living in the world we all used to. These kids are excited about Stanleys, I was all excited about getting American girl dolls such as Grace or Isabelle. Skincare? No, my "skincare" was getting the Christmas pack of the sprite and coke shaped lip balms or the fun little lip smackers in the fun flavors. That word didn't even find its way into my vocabulary when I was 10. It is honestly just sad. I didn't even know what Sephora was until I was 14. My point being made, if any kiddo is reading this just, please enjoy your childhood because you will soon find yourself sitting in front of your toys that you no longer have space for, bawling your eyes out wishing you could go back. It is a hard thing to realize and all you will want to do is whip out your old toys and give them one last spin in your imagination. You will get to thinking about how you might eventually have kids and hoping and praying that the time will go by slow so you can live your childhood again through them.
I'm not even in the gen alpha girl demographic but damn they market those cups so well. Thankfully I'm broke and have the common sense not to splurge.
As a person who is on the tail end of gen z and still considered a teenager, it is really interesting to have such a perspective. I grew up far more on the internet than many others in my generation but it was still the early years of platforms like RUclips and I myself was not allowed on social medias. I feel like it’s a fault of our current society that girls are socialized to grow up so fast and as a transgender man who still cannot come out to my parents due to a safety issue I still see the effect of being told to grow up faster despite not wanting it as many people from my assumed demographic would want. It’s a factor of our current socialization and peer pressure as well as gallons of other social issues that seem to be in this cesspool of a world.
As a member of gen alpha I am incredibly embarrassed and humiliated by fricking 8 year olds obsessing over materialistic things and I hope people don’t view every gen a kid as this ❤
Gen Alpha starts 2013 and on. Unless your not one of those years you aren’t Gen a
It’s 2010 actually
@@swiftie13103 It's 1997 to 2012. Stop spreading misinformation pls
@@catsaresuperior43 no you are the one spreading misinformation, GEN Z is from 1997 to 2010
@m4dm4x65 Okay, I forgot to clarify that I am talking about Gen z. I figured it would be implied. Gen Alpha started in 2013, and I was correcting you because before this, you said it started in 2010, which is wrong...
Well, have a good day or night, I don't have the energy to argue with someone on the internet.
I think something important to keep in mind also is every generation did this. I mean my generation looked up to millennials and as we grew we did our makeup and dressed like them because we wanted to feel grown up. Then as Gen z got older we shifted and became that for Gen Alpha. They see things popular for our age group and mirror it because they want to feel grown. Our generation really push the clean girl look and skincare so kind started mirroring. Then businesses saw this marketing gold mine. They saw these kids wanted skincare so they targeted this age group and used fun colors making it seem cool and young. The businesses basically served this generation their first trend that basically belonged to them.
i can't belive half of the 2009 kids are so sane compared to the 2010+ kids
Hey pre-teen here!
Small story bc I have no life lol
So whenever I go into Sephora with my mom, I get death stares from workers and yea- when I don’t even touch the testers and I don’t even know why the testers are there :/ but what I’m trying to say is nowadays kids my age are getting hated on and things like that at Sephora because of the kids that ruin it :( I’m very aware of the stuff I put on my face and I don’t use things like retinol. Also my mom refuses to buy me any products like that so I buy it with my own money but then there are 11 yr olds like me that steal or use their parents cards!! It’s pretty sad tbh… not all of us are bad
(Stanley’s are just overrated in my opinion bc they leak)
I am so glad I am a millennial. I know we got the short end of a lot of sticks but I feel like at least our childhood was somewhat more well-balanced than the children of today. Not to mention the fact that we are going to be able to enjoy the majority of our lives without the world being a complete hellscape to live on. With climate change and the geopolitical situation I truly feel pity for the children being born right now.
I'm not sure if the stuff you mentioned in the having hope for the generation are necessarily true based on the other stuff in the video as well as their age. They cannot be the most interested in activism or diversity, or the most eco friendly while also overconsuming and following microtrends, while also being born 2010-2024, making them maximum 14. I don't say this to be mean, I'm a millennial and we were the punching bag for years. I only say this because there's a lot of room for growth in a generation so young and it discounts a lot of other experiences while putting a lot on very young people to make it sound as if they are the hope for the future. We should sort out the reading and basic attention issues before making it sound as if the next generation are ready to take on the task of bringing hope and optimism to the world.
Not sure if I quite got that right, but hopefully that makes sense.
I'm about to be a teen soon, and all I want to say is I've never wanted skincare or cups, it was always toys and books, you know how it goes, you see a very cool toy some kids might have it so then you want it even more. Though in my family it was more off brand and honestly looking back on it I'm glad lol. Even now I don't really want anything like this, only really eyeliner and black eyeshadow but that's because I'm a huge emo right now lol. I feel bad for these kids who feel like they can't be kids anymore, my heart goes to all these tweens, I hope they can just enjoy their childhood.
As a member of the gen alphas, some kids can hit puberty at a lower age than the usual timing so skincare is sometimes necessary if you have acne,breakouts, and other things but the Stanleys,Lululemon,and video games are a little bit unnecessary.But all of these things is just mine opinion on gen alphas.(Also I think the reason of their behavior is because some of gen z since gen alphas will mostly watch gen z,learned from their behavior, and act like a they are a teenager.)
I remember looking at balms and lipglosses from essence as a kid and somehow you barely see tweens and teens looking for those anymore
From what I noticed
It feels so weird
I also remember one little cousin being big into a social media group, but those people did music and fun things right
But she really wanted whatever they made, even pursued singing and I haven't heard from her in a while
Not sure how it's going now since she's around my brothers age
Her mom tries her best though
I feel so bad. My 8 year old cousin got skincare for Christmas and somehow I feel responsible for her. These children are looking up to us and wanting to be "grown up" and honestly i hate how the displays in sephora are always messed up. I don't know what to do.
Omg my daughter is 8 and definitely acts like a kid and still loves dolls n unicorn. Thank god
I agree with the advertisements and socials causing these problems. I’m 19 and still struggle with self esteem but before I let go of tiktok and other things like that I was a mess. Every night I would cry and judge my humor, looks, personality, and entire life. But after I deleted all the stuff causing those issues I fixed myself on my own and I can say this is the best mental state I have been in for a couple years.. not to mention social media promotes cheating, bullying, insecurities, and so much more that the world does not need right now.
I’m the beginning of gen Z and it’s so horrifying to see what technology has become for young kids. I grew up when the internet was just becoming what it is today and the unrestricted access was already horrifying enough(liveleak, kik, all the nightmare stuff) - it’s only gotten worse. I can’t imagine what it’s like for children now
My younger sister is 11, she babysits and makes a decent amount of money but she keeps spending all her money on skincare. My parents and older sisters often talk about it and how it scares us. She has full containers of skincare that she doesn’t use it’s try something that’s trendy and never use it again. She has the same interests as one of my other sisters who is 24 which is a bit strange.
wait a second, why your 11 year old sister have a job taking care of other kids? isnt she too young to have a job and earn a decent amount of money to spend on trendy skincare?
@@zulinhl it’s babysitting kids in our neighborhood. she did training for it in believe
I can say the same I went to Sephora because I have an 8th grade dance and wanted makeup cause I didn’t have any I get there and a bunch of my sisters 7 yr old friends r sitting in Sephora for a b day party I flipped they were checking nyx and fit me foundation even some of the workers will look at them funny they started buying drunk elephant and bubble I overheard on of them say I got a Stanley for Christmas that was my best gift even now that would never be my fav gift it’s a water bottle get over it this stuff gets on my nerve so bad
@@dpcousinsgamingi’m year 7 rn and do go to sephora (rarely i’ve only gone once) mainly to get stuff for my friends. i get some stuff for myself but it’s more like lipgloss and tinted lip balms.
I have seen a lot of people on RUclips making videos about gen alpha. But never one who spoke about gen alpha in a positive light, with hope in mind for the generation. It was really nice to hear the hope that you have for the upcoming generation. It even makes me think that marketers have moved on to gen alpha as their target audience.
The fact that I got a Sephora ad right after the video ended is crazy
as an older gen alpha/ young gen z, depending on which definition you use (born early 2011), i totally agree. i do have a few viral products (glow recipe, bubble, sol de janiero, etc.), but that’s because that’s what works for my skin. i’m prone to keratosis polaris (probably spelt it wrong, mb), so i’ve found what works for me. but i don’t like the lululemon/ stanley craze since that is more stylistic than self care. but don’t get me wrong, i TOTALLY had a justice phase from 8-10 years old. started wearing makeup a year ago, and i used to have a simple skincare routine, but i’ve been given things from my mom that didn’t work for her or things i’ve purchased with my allowance. loved the video btw!
i relate to you! i like makeup (i do eyeliner and make up on my mom sometimes) and like buying lip glosses and tinted lip balms. i use moisturizer (sometimes). i don’t want to seem like those kids though
I miss when the coolest trend was loom bands
I am a gen alpha and I do use skincare but I don’t use stuff that I don’t need. We do lack of playing with toys and going outside (which I can relate to too much) but I still try to limit my internet and enjoy life. It’s just sad to see that people hate on us so much. I have watched so many of these videos and the videos always give me the message that “You aren’t childish enough” and “You don’t need skincare! It’s not like pre-teens have puberty or something”.
Now no hate the creators who are trying to spread awarness. I’m just trying to express my opinion.
Everyones amazing in their own way. Love you❤
@@FallisLifethis is also so true. Cringe culture needs to die. Let people enjoy things even if ya dont understand it!!
Finally someone says something! I hate the stereotypes for 9-12 year olds 😢
I’m a Gen Y aka a millennial and my nieces are Gen Alpha’s my youngest niece acts just like these kids and she’s 6 obsessed with makeup 💄 when I wear mine she never sees me put it on because I’m trying to lower her standards lol but it’s so hard when the parents let them have their own way they’re to blame!
As a millennial, I feel bad for Gen Alpha. They really don't know a world without intense internet influence. They want to fit in like all the previous generations and don't understand that wanting to act grown at such young ages will cause regret when they are adults. I look back at my 13-year-old self emulating the adults of that time (early 2000s) and I regret not letting myself be a child for just a little longer. It's even worse now, though. I see girls who haven't even reached puberty feeling pressured to conform to adult ideals- it must be a lot to handle when peer pressure is a tap away. They also had to deal with a pandemic that led to social isolation, and I am sure that did not help their development. My advice to Gen Alpha is this: embrace your childhood, and discover what you like to do outside of the internet so that you have balance.
Anyone forgetting people went crazy to buy things for their children in the 70s, 80s, 90s and early 00s??? This is just that same thing but different version.
Yes, because people in america, europe got wealthier and wanted to feel good after the war. But that was just the beginning. Back in the 70s, 80s, 90s they didn't were constantly online, there wasn't online Influencers, you couldn't watch TikTok for hours and hours. But nowadays you can and we are slowly seeing the results from that.
There’s also a problem with the internet in general, kids having this much shown to them can get extremely problematic. These older generations didn’t have that, and if they did, not at this large of a scale. These kids are getting things shown to them that should’ve been shown to adults, not kids 5-12. Kids take up all the information shown to them, and apps are taking advantage of that
Cabbage patch kids were the rage when I was a kid. Riots over it. These kids are being brainwashed by social media to care about the most narcissistic and vain things. Social media is absolutely to blame. And the greedy corporations are taking advantage of it.
Of course. But the line between what is made for girls and what is made for teens and what is made for women is blurring and it can be dangerous in some situations. Maybe not with the Stanley cups, but the skincare stuff is a concern for their young skin
As a gen alpha myself, yes this does happen. Almost every single girl/women in my school has the Stanley cups. Even the teachers. I don’t get the point of them. They can spill so easily. My mom also doesn’t get the point of the cups. They’re so popular I was gifted one for Christmas. But I am grateful that I got something for Christmas.
Edit: OMG 13 LIKES 🫣
Ur straight up a bot just get any steel water bottle it’s really not that deep
@@user-jb5jt9iv8xno I’m not but ALMOST EVRYONE HAS ONE. And your just mad because you don’t like my opinion.
@@user-jb5jt9iv8xDid you even read the comment...?
@@xoxopreppyemiI agree like there are so many reusable water bottles that are just like Stanley’s.
Exactly! It doesn’t matter what cup you use. The drink doesn’t taste any different. So why would you want an expensive cup if nothing’s different? Makes no sense.
2011 late gen Z here, or early gen alpha or whatever. I grew up playing roblox Minecraft call of duty, ect. Or just playing outside or enjoying different fandoms. And seeing my younger cousins acting like actual adults and wanting products mainly for older people Just kinda unnerves me. It's like they went from being a toddler, to a whole teen.
if you are 12 i hate to say it but you're still growing up, you do not get to say "i grew up playing" because you are still a child. also what sort of parent lets their kid under 12 play call of duty??
@@makenicerhombus your not fun at parties, are you.
@@makenicerhombus "what sorta of parent lets their kid under 12 play call of duty??" Bro, every kid played call of duty. It's literally universal. Also at every age young or not, your allowed to be nostalgic about something. Clearly you just didn't have a console at the time or any type of Internet usage at all
@@3xcuse_me69 I definitely had internet access at your age and a bit younger, whether it did any good for me is a different question. I was nostalgic for things when I was 12, but I definitely wouldn't say I "grew up" with them. And I was nostalgic for different things, like playing around at the beach, and playing BTD5, definitely not playing call of duty
@@makenicerhombus reasonable, yes. But I say "grew up with them" because my life has changed so dramatically ever since.
As a gen alpha, I must say that not all of us are like this. My parents STILL won’t let me get social media like Snapchat or TikTok, which is actually doing me a little good. The only skincare I have is knockoff orange face wash and cetaphil lmao. I also got teased for playing Minecraft and Roblox?!? 💀 Like those used to be the only games people played what happened 😭. Also my social skills are GARBAGE because of Covid. Thanks Coronavirus, now I have SOCIAL ANXIETY. So fun ☺️
Skincare can be for everyone. But I am a teen (around 16) and I don’t like how kids are maturing and that includes my age but especially middle schoolers. When I was in middle school people tried to mature too fast and it’s actually sad.
Skin care is absolutely for everyone but every product is not for everyone which is important to understand, you have to be careful with young, sensitive skin. Children at age 10 should definitely not be looking at anti aging products and actively using them, its detrimental. Same with harsh chemicals which is why the distinction is important
This video has given me a new light, and making me so grateful for my little sister. I am 16 I enjoy art,makeup,and fashion. My little sister likes to follow in my footsteps a little. Shes 9 and honestly enjoys roblox, playing with her dolls,and drawing with me. When I see these young girls close to her age doing these things..it confuses me, because my little sister is not like this at all. I even asked her if she heard of drunk elephant and she said no. These kids are left on their electronics by neglectful parents. I am so happy that My little sister is engulfed in roblox and her drawings. i want her to enjoy that while she can. :)💖
I was at a marathon volunteering at the water table, and I would see little kids holding their stanlees and them begging their parents to go to sephora after the marathon. That literally shocked me and I feel like there is no hope for gen-alpha because of the influencers and gentle parenting.
This is the best structured video regarding Gen Alpha. I find it most compelling how you not only highlight the flaws of Gen Alpha, but their obvious strengths even compared to Gen Z. This is the best video explaining the current state of Gen Alpha and I look forward to watching other videos of yours!
As a gen alpha I can confirm……. We are doomed and it’s terrifying 😅
Yeah- its so anoyying- and now all gen alpha kids have this sterotyep
i'm very worried for my baby sister, who was born in 2016 and who has unrestricted internet access. our mum is in her 50s and not the most tech literate, and she isn’t exactly up-to-date on what the kids are doing online, so i feel liable for making sure my sister isn’t being influenced in all these ways or being exposed to content that’s inappropriate for a kid her age. just hoping that i can limit her access to social media, she’s such a sweet little girl and i only want the best for her :(
Yes and make sure to promote long term gratification, not instant gratification. If you are strict when they are little and say no, even when it's not necessary, teaching them to be grateful, patient, and respectful then later on you wont have to be strict. Im 16 and my parents are so chill and we have a great relationship.
doing skincare when you don't even have pimples or any breakouts yet is crazy 💀 but honestly this all circles back to how tiktok is ruining the newer generations (late gen z as well not just gen a) and this is exactly what all the enforced content by the skincare maniacs on beautytok are leading to
I feel like this is more of a social media problem rather than a generational problem im young gen z and i was a tween in 2016-17. My age group also wanted to be just like our fav influencers but in 2016 that was more so diy culture and less consumer culture
as a border line gen alpha, kids my age and younger only want stanleys, lulu, drunk elephant, and other expensive brands, for the name. lulu is a trash brand. the company itself and the clothing. 120 for a vest i can get at nike, same price, better quality. drunk elephant isnt made for younger skin, so it doesnt do jack. and its a freaking cup 😭
The only reason i personally (as a millennial) got a pair of lulus is because im a small person, i work out regularly, i like skin tight over baggy, and the draw with Lulus despite the price is that if something happens you can get them fixed or replaced. I definitely dont see the logic in having 10 pairs, though.
My friend was saying that she still had faith in gen alpha- we walked into the Sephora right after and there were a group (of maybe ten) tween girls all blocking the drunk elephant
I’m apart of the 2010 Gen Alpha’s and yes we do have a problem. Literally just went to Sephora today to get my Toner (I have had incredibly dry skin and I’ve had a daily routine since I was around 8, and yes, the toner is the Glow Recipe toner 😭) I was just looking and the Glow Recipe and Drunk Elephant sections were right next to each other and this tiny girl maybe around 7-9 years old came running past me to grab the Goldie Drops or whatever its called and maybe about 7 other girls screamed at each other trying to decide who gets the last one, and yes, they were all decked out in LuluLemon and had those pink Valentines day stanleys.
Girl the glow recipe toner is so bad for skin it’s like straight up perfume on your skin
if you are 12-13 and have dry skin you DO NOT NEED TONER!!! you need to book an appointment with a DERMATOLOGIST before you do this sort of stuff to your skin!!
You are Gen-Z! :)
As a teen coming from the end of Gen Z, I think a large factor is the parents. I think my parents, my mom specifically, have really kept me from growing up too fast. But it also isn't her just telling me no; it's her asking me why I "need" something, and that makes me think through my decisions. I also think that depending on how old people were when COVID hit plays a huge factor as it impacts where their development was set back.
5:26 Eco friendly? Girl you just talked abt shein & temu.. how tf is that eco-friendly?
True 💀
I never got the hype over Stanley cups, regardless of the consumer's age.
They are super heavy! Unless you go camping regularly, they would not be practical at all.
They’re like ugly versions of hydroflasks
hi! I’m a gen alpha/ young gen z as well, and personally, I have horrible acne. I won’t use drunk elephant, retinol, or anything that isn’t suitable for my skin. i just use what works. even though we’re still kids, some of us are starting to enter the awkward phase of our life when we follow trends and start to get influenced by what other people say. so therefore, kids our age start to get into things like makeup, skincare, stanley cups (which are something that I will never get the hype for), etc. i’m mad at the kids who destroy their skin along with their own self esteem, be rude to the employees at Sephora, or are spoiled rotten. but it’s still not a good thing to do to bully them for just doing what they see is popular, taking care of their skin, or just enjoying doing makeup. they’re kids. they’ll see drunk elephant and go “ooh, cute packaging!” and the next thing you know, they’re begging their parents for a retinol serum. and don’t get me wrong, I love reading, video games, and going outside, which is the same for other kids my age. but still, getting mad at a child for being influenced easily is kinda twisted, right? well, I hope you can take this into consideration and I hope you have a great day!
As a gen alpha kid I’ve been kind of using the stuff in these trends, but I agree like I’ve seen it all on like Instagram and TikTok and all that stuff that’s how I kind of got into it so I agree this is kind of the stem for everything.