Have celebrity-owned brands gone too far?

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  • Опубликовано: 22 июн 2023
  • The Good Work Investigative News Team fearlessly delves into why every celebrity alive today has a brand, which is a fact.
    Now more than ever it is vital to tell stories that uncover truths about the modern condition, and we can’t do it alone; we’re grateful to Emily Heyward, Nik Sharma, and Kyle Cooke for their assistance with this investigation.
    Also Mark Wahlberg’s drip fits will haunt us forever.
    Follow Emily: www.emilyheyward.com/
    Follow Nik: mrsharma?s=20
    Follow Kyle: / imkylecooke
    Video by Dan Toomey and Henry Stockwell
    Additional camera and direction by Evan Frolov
    #celebrities #brands #GoodWork
    Subscribe to GOOD WORK here: / @goodworkmb
    SIGN UP FOR MORNING BREW HERE: www.morningbrew.com/daily/sub...
    FOLLOW GOOD WORK HERE: / goodworkmb
    FOLLOW DAN HERE: / dhtoomey
    Why does every celebrity start a brand now?
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Комментарии • 516

  • @GoodWorkMB
    @GoodWorkMB  11 месяцев назад +794

    We have now defeated celebrities. What should we cover next??

    • @1Piecer
      @1Piecer 11 месяцев назад +8

      Really The sarcasm at the end was pure gold.

    • @matthewhopkins5701
      @matthewhopkins5701 11 месяцев назад +54

      Misguided Tiktok financial advice / the culture of the “side hustle”

    • @haiguyzimnew
      @haiguyzimnew 11 месяцев назад +4

      Cover pickleball. Is that still a thing?

    • @CriterionCafe
      @CriterionCafe 11 месяцев назад +27

      MBAs

    • @Scottko
      @Scottko 11 месяцев назад +6

      Sports teams. Michael Jordan just sold the hornets for 3 bil. The hornets are terrible.

  • @glyphli5024
    @glyphli5024 11 месяцев назад +2609

    Can't wait for Dan Toomey branded trenchcoats

  • @pb_and_nutella
    @pb_and_nutella 11 месяцев назад +1196

    The amount of bullshit that came out of his mouth when you asked him what he actually does for his company was the highest form of journalism, that's how you ask the hard-hitting questions

    • @tomribei
      @tomribei 11 месяцев назад +220

      18 hours a day, what a load of bull

    • @Spacecorgi
      @Spacecorgi 11 месяцев назад +76

      I learned so much from his answer. So enlightening.

    • @Meldreth56
      @Meldreth56 11 месяцев назад +157

      He's in the weeds man

    • @andrerenault
      @andrerenault 11 месяцев назад +28

      He's into weed?

    • @chiefpacman
      @chiefpacman 11 месяцев назад +21

      it was a joke though

  • @TheDonutboy1573
    @TheDonutboy1573 11 месяцев назад +1456

    Thank you guys for saving the video essays format!

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +286

      you're welcome, Donutboy

    • @reidherring145
      @reidherring145 11 месяцев назад +5

      ​@@GoodWorkMB😂

  • @bullydungeon9631
    @bullydungeon9631 11 месяцев назад +1020

    The constantly drinking bit is absolutely hilarious the subtlety of your humor crushes me

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +312

      for you, I will continue drinking

    • @penguiburst
      @penguiburst 11 месяцев назад +5

      Bro i thought i was the only one to see it haha

    • @bobopa5624
      @bobopa5624 11 месяцев назад +45

      My favorite are Dan's "trying to look like I'm listening" faces during every interview

    • @Medguylifts
      @Medguylifts 11 месяцев назад

      @@GoodWorkMBI read everything you write as your voice reading off a teleprompter

    • @SKITZ_MONEY
      @SKITZ_MONEY 10 месяцев назад +1

      @@GoodWorkMB seeking the truth is thirsty work

  • @anywallsocket
    @anywallsocket 11 месяцев назад +752

    Mark taking any and every opportunity to show us he still has abs is absolutely hilarious 😂

    • @ImGolden
      @ImGolden 11 месяцев назад +42

      Amazing. I mean, he probably works really hard for them so I guess I get it.

    • @danielwestphal6941
      @danielwestphal6941 11 месяцев назад +3

      Everyone has abs.

    • @TheRealTaco
      @TheRealTaco 11 месяцев назад +4

      @@danielwestphal6941 no shit.

    • @Riko_KP
      @Riko_KP 11 месяцев назад

      @@ImGolden I wouldn't call injections hard work but okay.

    • @henrikhasell4470
      @henrikhasell4470 11 месяцев назад +4

      Abs-solutely

  • @MrBigCookieCrumble
    @MrBigCookieCrumble 11 месяцев назад +292

    Born in 94 and totally with Gen X on this one, "Don't sell out to the man!".
    You're gonna spend 5x as much on a t-shirt because an actor is selling it, for what, their gratitude!?
    They dont know who you are, they dont care, they want your money. You need your money, they dont!

    • @pierrex3226
      @pierrex3226 11 месяцев назад +23

      The power of branding. Forget value. Welcome narcissism.

    • @anotheryoutubeaccount5259
      @anotheryoutubeaccount5259 11 месяцев назад +6

      "Yeeeeahhhh mannn, we're sooo against the mannn mannnn. Everybody's a sellout mannnn" -Gen X, 50 times a day, 1993

    • @blablup1214
      @blablup1214 10 месяцев назад +6

      ​@@irfuel It is always the same.
      You hear an absolutly ideotic idea.
      You think nobody can be this stupid.
      Than you look to the side and there are hundreds of people that take out their wallet and thow cash at the guy with the idea......

    • @anonnona6940
      @anonnona6940 10 месяцев назад

      Gen X are good people, their kids Gen Z are less woke. Millenials and Boomers are problems.

    • @aryanram02
      @aryanram02 9 месяцев назад +3

      same with youtuber merch, especially ppl like mr breast who sells merch and t shirts for 2x,3x prices and ppl buy that crap because "he is a great guy who donates" i hope ppl see through pr teams more often

  • @zackklapman3569
    @zackklapman3569 11 месяцев назад +231

    That reality TV epilogue was so brilliant.

    • @wallysan31
      @wallysan31 4 месяца назад +4

      I feel like Kyle was high-key in on it. That was fucking great, down to them breaking character at the last frames.

  • @rudinah8547
    @rudinah8547 11 месяцев назад +328

    Do you record the entire script at each b roll location and then splice it up after? I love the idea of walking around Chelsea and seeing you monologuing in that intense voice 😂

    • @androidwalle4932
      @androidwalle4932 11 месяцев назад +11

      feels like it!

    • @itim777
      @itim777 8 месяцев назад +22

      Based on the most recent vid about private equity i think this is exactly what happens

    • @johnadams1281
      @johnadams1281 4 месяца назад

      great question actually!

  • @yeaimzeus
    @yeaimzeus 11 месяцев назад +246

    Shaq’a cheat code being one button cause he promotes so many brands is hilarious af 💀😭

    • @MrClazyo
      @MrClazyo 11 месяцев назад +6

      I thought it was because of the o-face he made on first we feast "hotter wings, for hotter people" or whatever the show name was.

    • @emmahardy5422
      @emmahardy5422 11 месяцев назад +5

      I like to slather my Shaqaroni pizza in Icy Hot, right after I call the General for car insurance

    • @rightwingsafetysquad9872
      @rightwingsafetysquad9872 11 месяцев назад +6

      I have a knock off George Foreman grill with Shaq's picture on the box. I'm not even sure it's an actual endorsement. The importer probably just thought they could get away with it and no one would be able to tell what's legit and what's not because there's so many Shaq endorsements. Shaq himself probably doesn't even remember what they all are.

  • @totallyrandomofficial
    @totallyrandomofficial 11 месяцев назад +206

    That small subtext underneath Dan's name that corresponds to the other person's occupation or topic is just on point. Every time. :D

    • @aeoligarlic4024
      @aeoligarlic4024 10 месяцев назад +13

      My favorite was:
      "Knows famous people"
      "Is blocked by celebrities in ig"

    • @bleachedrainbow
      @bleachedrainbow 9 месяцев назад +8

      "Is a hunk in real life"

    • @LeonardTyson
      @LeonardTyson 8 месяцев назад +4

      beta prince

  • @benjohnson9224
    @benjohnson9224 11 месяцев назад +33

    The totaled car is the perfect background for this topic. 10/10

  • @tagguh1
    @tagguh1 8 месяцев назад +61

    This deserves like 10 million views, so damn funny. The ending turning into a little News Reality show is so meta and hilarious. Also the side panel "stories" that are parodies.

  • @ricseeds4835
    @ricseeds4835 11 месяцев назад +21

    Kyle never really said what his day to day responsibilities are except that he's "in the weeds"

  • @aeoligarlic4024
    @aeoligarlic4024 10 месяцев назад +37

    "THAT was a sentence", this guy always gets me laughing in the least expected moments 😂

  • @Lachronix
    @Lachronix 11 месяцев назад +97

    I need a brand now. I think mine will be about frogs on meth. And housing.
    Thank you for guiding me through this journey, Good work.

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +58

      we wish you the best on your RibbitMeth journey

  • @marvello15
    @marvello15 11 месяцев назад +121

    One of the best RUclips accounts going. Feels like it fills a vacuum left by the Stewart-era Daily Show.

  • @justinchoy476
    @justinchoy476 11 месяцев назад +14

    My favorite thing about this channel is that I don’t know what’s an interview and what’s a skit

  • @glhf5525
    @glhf5525 11 месяцев назад +81

    levelled up - actually informational content and that big brother shit at the end actually brought a smile to my face instead of just staring at my monitor blankly and thinking "wow, that's funny"

  • @thunfischproteinshake7080
    @thunfischproteinshake7080 9 месяцев назад +9

    So what is your job: ✨i WoRk 18 hOUrS A daY✨

  • @jebnordost7487
    @jebnordost7487 10 месяцев назад +7

    “So how… what?” Sums it up perfectly

  • @margaesperanza
    @margaesperanza 11 месяцев назад +271

    Even if Fenty's overall quality is a mixed bag, Rhianna and her team really did push competitors to make more shades in makeup. You're suddenly seeing brands make ultra dark to ultra pale shades that wasn't widely available before Fenty came in. What used to be a "waste of money" for companies became a financial goldmine for new customers.

    • @TheFinalIllusion
      @TheFinalIllusion 11 месяцев назад +14

      You’re proving one of the main points of the video btw stop it

    • @theberserker_of_falconia
      @theberserker_of_falconia 11 месяцев назад +4

      Rihanna got a bag nothing more

    • @liahb1745
      @liahb1745 11 месяцев назад +36

      @@theberserker_of_falconia Nah Rihanna’s brand was actually impactful in the beauty community

    • @cyborg6282
      @cyborg6282 9 месяцев назад +1

      Makeup 😂 insecure women

    • @aryanram02
      @aryanram02 9 месяцев назад +2

      @@cyborg6282 i agree and disagree, because the same can be said about perfumes, like are u insecure if u use them? cause that would be like you being insecure about your body odor lol, similarly make up that most women use is just a touch up to look fresh, those who use a lot are clearly insecure but its not just woman lol

  • @rossbentley3000
    @rossbentley3000 11 месяцев назад +50

    Don't know him at all, but props to Kyle Cook for playing along with everything. Dan hilarious as usual

  • @sanjanashah1267
    @sanjanashah1267 10 месяцев назад +15

    I’m so glad the RUclips algorithm led me to you. Your video format is perfection, I could literally watch this all day.

  • @Ramix09
    @Ramix09 11 месяцев назад +30

    This series is one of my favorite in all youtube, the humor reminds me of early Arrested Development for some reason

  • @Hari-rm2oz
    @Hari-rm2oz 11 месяцев назад +8

    The reality TV bit at the end is fantastic. OMG I laughed so hard. Was not expecting that at all.

  • @SquirefromtheShire
    @SquirefromtheShire 5 месяцев назад +3

    Oh man, this is right up my alley of “depressing news served with ridiculous humor”. I’m hooked.

  • @HenryGhost-dx9gb
    @HenryGhost-dx9gb 11 месяцев назад +4

    I just stumbled upon this account, watched around four videos, and suddenly I'm captivated. Without a doubt, this is one of the finest RUclips channels I've come across.

  • @Adriana-eu6ty
    @Adriana-eu6ty 11 месяцев назад +8

    Your videos always make me smile. And they are very insightful so I also learn a lot. Keep it up! 💯💯

  • @haagensvihusklingen8472
    @haagensvihusklingen8472 11 месяцев назад +4

    So well made. Just pure gold

  • @nashranabi9015
    @nashranabi9015 16 дней назад

    I found this channel last night. I've watched almost every video. This is so unique!! New favourite channel!!!

  • @aBucketOfPuppies
    @aBucketOfPuppies 4 месяца назад +2

    Lol I love the awful backdrops of ongoing construction, swim shorts, dumpster, and literal car wreck

  • @midiminion6580
    @midiminion6580 11 месяцев назад +6

    this channel is so good

  • @chrisfoo9195
    @chrisfoo9195 11 месяцев назад

    i appreciate your grind good work

  • @alex0589
    @alex0589 11 месяцев назад +2

    10/10
    This is becoming my new favorite series

  • @brett84c
    @brett84c 11 месяцев назад +10

    Investigative reporting with a subtle quirky spin of humor. I love it!

  • @tonijackson3421
    @tonijackson3421 11 месяцев назад +19

    I remember Chloe from Chloe x Halle saying it was because musicians don’t make money like people believe they do and actors have to pay their teams and for their own hotels and I’m like damn - why even be famous then, for likes? 😅

    • @bolt7047
      @bolt7047 11 месяцев назад +3

      I assume a lot do it due to them loving the art they make.

  • @ampersignia
    @ampersignia 11 месяцев назад +32

    I’ve theorized that Shaq has stock photos of himself in every pose and shirt color and his agent just licenses them out for brand deals. That man is always promoting *something* so it would make sense from an efficiency standpoint.

    • @aryanram02
      @aryanram02 9 месяцев назад +2

      i dont understand why tho, his net worth is def in the 100s of millions, he is currently worth 400 million dollars so why do they keep doing it? they clearly dont need the money and i t just makes them look bad and like ppl with no integrity lol what dou think?

    • @alexisnicole5156
      @alexisnicole5156 Месяц назад

      @@aryanram02have you ever met a rich person who thought they were rich enough?

    • @aryanram02
      @aryanram02 Месяц назад

      @@alexisnicole5156 yes, my grandpa. he had enough money to buy a farm land and he built his own house there and spent his days happily in the hills and it wasnt like he wasnt rich he made a lot of money running multiple businesses but he chose to call it a day after a certain point and honestly i would do the same.

  • @ujer55
    @ujer55 11 месяцев назад +97

    You can tell Good Work boy took at least one sip of that hard, hard seltzer from his immediate rosey-cheeked flush.
    That, or he got slightly embarrassed, had his heartbeat rise above 100bpm for a minute, or let the sun touch his naked skin.
    I feel you, Good Work boy, and damn our traitorous paleness.

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +40

      i imbibed.

    • @zackszigeti3713
      @zackszigeti3713 11 месяцев назад

      @@GoodWorkMB embedded* (im just comment for the algorihm)

    • @tidepool5400
      @tidepool5400 11 месяцев назад

      @@zackszigeti3713hey dickhead no one asked (just commenting for the algorithm, don’t mind me)

  • @Jeff-theBuilder
    @Jeff-theBuilder 11 месяцев назад +33

    Dan is the 🐐

  • @ruffdog42
    @ruffdog42 4 месяца назад

    Such a sick channel and the concept of the ending turning into reality show due to guest having that in his background is genius. I love all this shit. Fun to watch and I learn somethin

  • @darrens3
    @darrens3 4 месяца назад

    These are just soo good. Excellent job guys!

  • @ciroalberto397
    @ciroalberto397 11 месяцев назад +1

    As always good work, not great, not mediocre, good work

  • @StephanieStebbins76
    @StephanieStebbins76 11 месяцев назад +7

    I love you guys so much😂😂 😂 So good ❤ Please never stop!

  • @worschtebrot
    @worschtebrot 11 месяцев назад +5

    I love that Shaq's cheat code is just a circle. Not sure what it means but it's hilarious.

    • @fray3dendsofsanity
      @fray3dendsofsanity 11 месяцев назад

      It's the little details like that that makes this channel brilliant

    • @jackjackthompson5771
      @jackjackthompson5771 Месяц назад

      Its a playstation button, the easiest because he’s so recognizable and successful at pitching products

  • @bowie3573
    @bowie3573 11 месяцев назад +1

    The post video reality tv scene and recommend videos 😂. Golden

  • @guy_roh
    @guy_roh 11 месяцев назад +17

    1:32 Mark Wahlberg and a broken faucet have one thing in common:
    They both piss me off

  • @krombopulos_michael
    @krombopulos_michael 11 месяцев назад +17

    I think celebrity brands can also benefit hugely from networking effects. If you are a celebrity, you probably have celebrity friends, so it's likely relatively easy to recruit them into being seen using whatever your company product is, and then BAM, it's more desirable because its a trend among celebrities to use that thing.

    • @hikikomori_3708
      @hikikomori_3708 11 месяцев назад +1

      Yeah but they're probably not gonna do it for free if they're your friend or not. Also since every celebrity has a brand a lot of them are going to have competing brands. What happens when your friends Kim Kardashian, Dwayne Johnson and Bryan Cranston all want you to promote their respective tequila brand?

  • @janetsworld9734
    @janetsworld9734 10 месяцев назад +1

    „Dripcheck“ 😂😂😂 love your videos! Informative and funny

  • @manzenshaaegis8783
    @manzenshaaegis8783 11 месяцев назад +1

    The skit at the end was brilliant

  • @ShipShapeMusic
    @ShipShapeMusic 11 месяцев назад

    The recommended videos at the end were the best part

  • @AlanShore4god
    @AlanShore4god 11 месяцев назад

    Pls keep these coming ❤

  • @servenotea5760
    @servenotea5760 11 месяцев назад +2

    not many videos can make me laugh within the first second, good job sir

  • @traxx75
    @traxx75 11 месяцев назад +2

    Ahhh, my day is already going better after watching a new Good Work video...

  • @nothing4020
    @nothing4020 10 месяцев назад

    the reality tv show segment at the end was just so funny hahaha

  • @Boags
    @Boags 4 месяца назад

    This channel is amazing! Just found you.

  • @SergioRmzM
    @SergioRmzM 11 месяцев назад +2

    I didn’t expect that epilogue 😂

  • @flametiger74
    @flametiger74 11 месяцев назад

    We need the full episode at the end!!!!!!!!!

  • @davidhorkey5157
    @davidhorkey5157 11 месяцев назад +11

    "Well, get a trenchcoat" LOL, I'm sensing a trenchcoat uprising at Good Work. Watch your back Dan.

  • @mrniksharma
    @mrniksharma 11 месяцев назад +3

    This is so good

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +2

      thank you for your valuable insight into this investigation, Mr Sharma

  • @casper7319
    @casper7319 11 месяцев назад

    Lol not a Penelope Cruz Emirates commercial right before this 😂

  • @Blueberi
    @Blueberi 3 месяца назад +1

    Dan coaxes so much out of people by just hitting them with a sigma stare.

  • @afib4968
    @afib4968 11 месяцев назад +1

    The ending was pretty good

  • @AHoboWithAStick
    @AHoboWithAStick 11 месяцев назад +1

    these are some of the greatest videos on youtube 😂🔥

  • @TheFinalIllusion
    @TheFinalIllusion 11 месяцев назад +1

    “Hunk in real life”. I’ve never subbed so hard on my life 😂🥵

  • @pedronobrega715
    @pedronobrega715 11 месяцев назад

    Love the content, keep it up!

  • @naidookrelin
    @naidookrelin 10 месяцев назад +3

    dan 100% is gonna unironically
    launch his own set of phone covers, hairgel or some mid-range stationery items.

  • @kar01870
    @kar01870 11 месяцев назад

    The closing skit 😂😂

  • @dnlswan
    @dnlswan 11 месяцев назад

    Wow getting insight from Red Antler is real deal!

  • @Kurmo2
    @Kurmo2 11 месяцев назад +20

    Expert level question dodge by Kyle. I don't think he even knows what he does.

  • @jorge28624
    @jorge28624 11 месяцев назад

    that ending there almost got me lol

  • @comedianvip
    @comedianvip 11 месяцев назад

    This guy is asking the right questions at the right time

  • @AbhijeetWankhade
    @AbhijeetWankhade 11 месяцев назад +4

    Only channel where I “smash” the like button for all the videos. Also, John Oliver, beware, Dan is coming for your Emmy.

  • @tevinabeysekera6038
    @tevinabeysekera6038 11 месяцев назад +6

    Cooking RUclipsrs be like: "Please buy my spice mixture, it is the best and makes your food taste completely different than making it at home." Acting like they all don't contain small adjustments to the ratio of basic ingredients (paprika, onions, salt, chilies, brown sugar)

    • @aryanram02
      @aryanram02 9 месяцев назад +2

      im from india and i laugh when ppl do that online lmao

  • @some______guy
    @some______guy 9 месяцев назад

    This is possibly the best youtube channel atm.

  • @VEVOJavier
    @VEVOJavier 11 месяцев назад +1

    THE CREDITS SCENE HAD ME DEADDDDDDDDDD

  • @cvsinpa
    @cvsinpa 11 месяцев назад +1

    Best one yet

  • @accoviser
    @accoviser 11 месяцев назад +2

    We need a town meeting to decide who will be the local celebrities.

  • @shrineguard2778
    @shrineguard2778 5 дней назад

    The fake RUclips recommendations in the end were absolutely amazing XD

  • @qorso
    @qorso 4 месяца назад +1

    Why the hell is Mark "Hate Crime" Wahlberg doing drip checks with nothing but some shorts and a white tee shirt?

  • @danelyman
    @danelyman 11 месяцев назад +16

    Now that I know others want to be flattened by Mitski I can finally be myself

    • @GoodWorkMB
      @GoodWorkMB  11 месяцев назад +22

      we should all just stand in a line on some dirt road somewhere and wait for her

  • @ronanhansel
    @ronanhansel 11 месяцев назад

    Lol Dan takes every possible opportunity to become a walking meme 😂

  • @IvanPavlov
    @IvanPavlov 11 месяцев назад +7

    How many cans of Lover Boy did you chug during that interview??

  • @Hexomickey
    @Hexomickey 9 месяцев назад

    "Yeah....well get a trench coat" LOL

  • @408mile408
    @408mile408 3 месяца назад

    Dan Toomey: Journalist. Comedian. Man bringing trench coats back into style.

  • @patiom69
    @patiom69 6 месяцев назад

    New Hampshire mention? Let’s go

  • @Khornie
    @Khornie 11 месяцев назад +1

    Thank you for the funny

  • @yellowdrakex
    @yellowdrakex 11 месяцев назад +1

    Got jumpscared by a Mint Mobile commercial halfway through this video 10/10 👍

  • @jayare6975
    @jayare6975 11 месяцев назад

    Lmfao @ "THAT was a sentence."

  • @shanehagan
    @shanehagan 10 месяцев назад

    This is my new favorite RUclips channel

  • @brianlear0601
    @brianlear0601 11 месяцев назад

    HAHAHAH the ending is genious

  • @Hotshot2k4
    @Hotshot2k4 11 месяцев назад +1

    4:48 I am actually dying here at "Sparkling hard tea"! Send help!

  • @bharasiva96
    @bharasiva96 8 месяцев назад

    The A24 audition though haha

  • @luxeforlifeus
    @luxeforlifeus 8 месяцев назад

    The ending had me in stitches

  • @wkxxnewslocal
    @wkxxnewslocal 11 месяцев назад +1

    Got that fit drip

  • @laurenconrad1799
    @laurenconrad1799 11 месяцев назад +2

    Omigod, I need a Timothée Chalamet-branded spindly little Victorian nightgown.

  • @donatehilltop
    @donatehilltop 11 месяцев назад +1

    “Look at the drawls “

  • @JorimvanHove
    @JorimvanHove 9 месяцев назад +1

    Great outro!

  • @nankail
    @nankail 10 месяцев назад

    need an entire essay using that shot from 5:17 holy shit

  • @eliesgrau331
    @eliesgrau331 11 месяцев назад

    i love your content