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How A24 took over Hollywood
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- Published on Mar 4, 2026
- They went from solely distributing uncut indie gems to getting everything they made everywhere all at once
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When you think back on your favorite movies, you might think about their famous directors or actors. But recently, a new name has become synonymous with indie film culture and appeal, and it’s not an individual, but a studio.
You have to admit, their logo is pretty cool.
A24 swept the 2022 Oscars. They’ve made some of the most distinct and interesting movies and TV shows of the past 10 years. But most importantly, they’ve garnered a reputation for quality - and their brand loyalty so strong that hipster film bros everywhere are wearing A24 t-shirts and caps right now.
But unlike Universal or Paramount, studios that have been around for over a century, A24 has done this in just over a decade. How did this independent film distributor transform into a major player in the entertainment industry in such a short time?
In this Vox Video, Nate Jones (senior writer at Vulture, and A24 obsessor) breaks down their history, and stratospheric rise to the top. Read more of Nate's writing on Vulture:
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Quick clarification for eagle-eyed film viewers: While A24's Lady Bird was Greta Gerwig’s solo directorial debut, in 2007 she co-directed the film Hannah Takes the Stairs with Joe Swanberg, which was produced with Film Science and later distributed by IFC Films.
Lady Bird is one of my favorite A24 films. Nate’s favorite was Hereditary. What’s your favorite? Let us know down below.
-Ed (video producer on this one)
Aftersun
Green Knight EEAO and Locke
Swiss Army Man was my favourite until Everything Everywhere All At Once tied with it. Both amazing, and I have so many A24 films still to watch!
Beau is Afraid is a modern masterpiece, it completely dwarf Aster's other efforts imo.
Uncut Gems and Everything Everywhere All At Once
They give Directors and writers control of their own movies.
You can feel the authenticity
100000000%
20th Century Women
Hahahaahahah nahhhh
@6661SynysterA7X that movie was a tough watch
A good start for making masterpieces indeed 😊
The A24 logo in itself has become a mark of quality. If you step into a theater and see the logo on the screen you know you’re goin to see a good quality movie
Especially if it’s stylized to the theme of the movie instead of the normal logo
Only movie I didn't like was "Men"
@MrBuschLatte Which was a shame because the first trailer was mindblowing. Unfortunately the actual film was nowhere near what was portrayed in the trailer and rather predictable in the end
That’s a lie tbf they have 3 duds for every 8 films
@MrBuschLatte yah Men was lame..it you want weirdness like that just watch Gozu
im glad that a24 is brave enough to support fresh and original movies, because big studios are afraid to take the risk.
it's not difficult to do so if the movies cost 5 million tops.
Netflix does too but it lacks the quality control
I mean…not really. Searchlight Pictures pits out exclusively indie/original movies and that’s owned by Disney.
@marvelousTUD yah, good thing we have these studios that are there to greenlight and distribute films that are more artsy
WB has made so many good and original films, but they stopped when people didn't show up. There's a Forbes article I read about it too.
A24 has almost become a genre in itself for their very unique approach to filmmaking. Everyone knows what you mean by “an A24 film” or saying “A24-type movie”
Not really, they are all very different when you really think about it. Like everything everywhere all at once is not even remotely similar to movies like uncut gems or hereditary
@DunkIeosteus They leave their filmmakers alone so that the only real trademark of the studio is the lack of studio interference. The film is therefore not a studio film but a filmmaker one.
no i don't actually can you elaborate
OP is absolutely, 100% correct. First comment saying not really is brain dead lol seriously..
@DunkIeosteusif there is any similarly/connection of these 3 films you mention are them being "anxiety inducing-emotion driven" the entire time
Vox truly knows their audience huh
😂
Vox is like the A24 of RUclips; they create an interesting topic no one asked for, and keep their audiences stuck on it.
The moment this went in my homepage I immediately clicked it 😂
Exactly
If that were truth this video would have 5 years old.
I’m here for A24 making weird and original movies. Even their worst movies are at least more new and interesting than most of what any other production companies are putting out.
tusk comes to mind
@dana8656 tusk wasnt made by A24 bud haha.. it was released by them as a distribution company. Almost none of their content is made by them or produced or even executive produced by them. They are rarely if ever in volved in production of films.
A24 may be small, but they do know how to stand out.
Happy to see A24 getting tons of shoutouts from big studios to the Criterion Collection.
Same office in NYC.
They are just filling the void left by Miramax and Harvey Weinstein scandal
I used to try to watch as many movies put out by Focus Features as I can, but now I've added A24 movies to that list.
I think their smallness is a benefit if anything
7:39 7:50
Bro tried to sneak ‘Peele’ in there next to Hitchcock and Spielberg. lol.
If you see A24 on the opening credits…
you’re in for a treat.
the video established that this is absolutely not the case
Yeah, it’s actually a pick-me-up thing from here on😅
@noahsabadish3812 The video absolutely established that, at least on a probabilistic basis. Because, as stated in the video, you're very unlikely to find yourself in the opening credits of one of the bad A24 movies if you're not intentionally aiming for it.
Yes!! Every time I sit at the cinema and see the A24 credit I think, good I'm in the right room
@noahsabadish3812 For me, it is the case.
One of A24's co-founder is Daniel Katz (former PE guy), who used to work in film finance for the global investment firm Guggenheim Partners. Guggenheim gave the seed funding for the studio, and I think still holds some stake. Maybe this explains why they have been so good at being financially solvent for a small studio, plus having a very good understanding of the cash flow aspects of movie making. A24 may specialize in the indie film scene, but their origin and ownership may not be so indie after all :P
That's how they made the jump to production so smoothly and getting formerly unknown indie directors paired with a-listers. And that's how they compete with the big five studios in the box office and proper indie and foreign films at award festivals. They honestly have more in common with studios like Sony Pictures Classics or Fox Searchlight or Universal's Focus Features than even Neon, and proper independent distributors like The Asylum and once upon a time Castle Hill. Honestly if an indie distributor can produce this many big films as A24 and we know them this well, are they really the same kind of independent studio as we consider them or categorise them as? Given that they're also commissioned to make films in the indie genre for Netflix and HBO from time to time, how are they different to the indie and foreign film distributors that have been bought out by the major film studios?
I think the 1st movie a24 got into theaters and made profit from was hereditary.
I took 2 uber's to the theater to watch it alone. There was a big crowd surprisingly.
But tbh,, thought they would go bankrupt cuz they lost money on almost every movie... always wondered how they didnt shutter.
They made about 30 movies before finally making profit. Having watched almost all a24 movies since they came out, I'm relieved and proud
@paradise_valleybecause at least their releases are well-curated. They've become a quality marker. It doesn't matte if theyre really independent or not, the point is they're known for releasing films not just to make millions but gives something new to the audience. It's almost a gift that keeps on giving.
I’ve been wondering why they were so successful that they managed to sweep the 6 major oscars last year
they haven't won *that* many oscars... honestly "everything everywhere" is kind of an anomaly. they've never won that many in one year before. they're still a young studio. (this is coming from an a24 fan btw)
It's obvious. They make art films.
@jothishprabu8 They don't and the Oscars don't really award "art" films (film is an art form so the term doesn't make much sense anyway), A24 make films that are more meaningful and expiremental than most modern mainstream movies (by a lot) but are still engaging and entertaining enough to appeal to a bigger audience.
@allistar34 Saying A24 a studio , definitely shows that you dont know anything abt A24
@vk69525 they're a studio... distributor first but they produce too (hereditary, euphoria, etc.)
A24 keeps on distributing and making unique original films and that alone will keep them afloat. Not all of their films might be a hit for you, but you gotta appreciate how original they are.
best definition of A24: “it sparks your curiosity, in a way”
"No one knows what it means, but it's provocative. It gets the people going!"
For what i received i passed on to you as of first importance: that Christ died for our sins according to the Scriptures, that He was buried, that He was raised on the third day according to the scriptures 1 Corinthians 15 3
PS: "according to the Scriptures" - what the Apostle means is that Lord Jesus fulfilled prophecy's of the Prophets of God in Old Testament. There are like hundreds of Prophecies that Lord Jesus fulfilled, just look it up dear ones. God is our Father. He is the best of Fathers, the most lovable and merciful of fathers. Read the whole uncensored Bible that is Catholic(The Original) and pray my friends. Wish you all well🙏amen🙏
Translation: If you are into pretentious stories with decent camera work A24 is for you
@ItsJustCartier snobbishly acting like you're too discerning of taste to enjoy something popular? Sounds like you're the pretentious one here bro
One word to describe A24: "Originality"
For me it was always the consideration. Everything feels considered. The music is always so intentional. The editing. The pace. It all feels as though it ties in together in a neat package that you may not always like, but it’s always considered.
That's probably what happens when you give someone artistic freedom.
A24 is a breath of fresh air when Disney keeps shoving superhero movies down your throat
Wrong. Disney produces its movies/content for cinemas . Also disney Isn't showing superhero movies down your throat , the movies have been there since 2011. Most people don't like mcu more after endgame/star wars
Also Disney Isn't the only movie studio
@A K
Thanks God, not yet
Warner Brothers is releasing 5 DCEU movies alone this year.
Marvel only 3.
Disney aren't "shoving superhero movies down your throat". You have no obligation to watch them. No obligation to buy cinema tickets or Disney+ subscriptions. You can avoid them completely if you want, it's very simple.
Listing Peele after Spielberg and Hitchcock is peak comedic timing.
Same that was a rocky start when trying to establish authority in this space. Could have said Tarantino, Nolan, Spike Lee or so many others
Actual Answer: they made actual good movies in an industry that's gone bland
Which movies are bland according to you
@DLCS-2 not OP, but i’d point out how many films of the last decade are remakes, reboots, or franchises. almost all of A24 films are original plots
@DLCS-2 more or less everything that isn’t original ip. I enjoy some of them but they are a little bland. Know exactly what you’re going to get etc
they're catering for the niche market of hipsters. I'm part of that market, although i don't identify as one, as many of them. lol.
@DLCS-2 ie: marvels and DC, starwars, every big franchise, which make up for a huge chunk of the profitable movies. Also they don't want to take any risk as they know most seats are gonna be filled anyway, so they make them less and less differents from each other. that's why a lot of them are so tedious.
the one thing this video oddly fails to cover is that *most a24 films are emotionally deep, well-casted masterpieces*. yeah, the visuals are stunning. but it's the content that draws us in. the writing evokes raw human emotion and the actors effortlessly portray complex human connections, and that's something so many of us desperately want to see more of onscreen. a24 has SO MUCH heart, and right now that's why viewers are so drawn to their films and tv shows.
I love A24 in that gives those indie films that would have gone into obscurity a chance to get distributed to a wider audience. And the fact that they give the directors and producers full reins in how they want the movie/show to be done. I love how weird the stories we get from A24.
I think many of us will agree that even if a particular A24 film doesn't click, we can always respect their distinct creative effort.
Plus, they release some absolute home runs tbf.
Always looked forward to A24 films. Especially with all the unoriginal comics book movies out
You seem to have superhero fatigue
@DLCS-2 they're good movies and all but I like good quality variety 😅
@NixonAngeloyou do know that comic book movies include more than just superheros right? Road to perdition, a history of violence, sin city, American Splendor, sweet tooth are also comic book movies/TV shows.
@mikemanhattan93 I would argue those fall into the "graphic novel" category but I do enjoy them very much. I like spiderman, avengers, Thor etc, but it feels like Disney just keeps making the same thing over and over. I just prefer more variety is all.
@NixonAngelo except Disney isn't releasing the Sane thing over and over again. Turning Red, Luca, encanto ,elemental, world's best, strange world, crater,clock, and upcoming movies like eilo and the creator.
So happy that A24 is finally getting the recognition it rightfully deserves! Been saying this for years how awesome their stuff is
I am usually not the biggest fan of many of the their movies, but so glad they exist because the creativity is always admirable.
A24 built their audience, kept most of that audience throughout... then the new ones will just add up to that. A24 is like that one friend that recommends you something, and most of the time they will be good.
They are making some of my favorite new movies.
Their output has a lot of gems. I'm glad they are willing to take a chance and put their money into films that are more artistic and creative than what we usually see out there.
Putting Peele in the same category as Spielberg and Hitchock is such a Vox thing to do
Nope was terrible and boring movie where the directing just came off pretentious, but get out and us were great
@stopstalkingmebruh6021 I enjoyed Get Out and his 2 other movies are not bad either imo. It is just he did not earn enough creds to be compared to either Hitchcock or Spielberg and I think he would be the first to admit that. If Vox wanted to diversify their list of directors they cold add someone like Kurosawa.
I think Peele would even be offended by that
@artlesscalamity Nolan would make more sense with this logic I think
@stopstalkingmebruh6021 I feel sorry for your taste in movies.
When I see A24, I know the movie won't disappoint.
I knew they were getting big, but never knew their process and backstory. Honestly, I'm kinda more impressed by them now. A much-needed breath of fresh air in the industry.
oh thank god you finally did a piece about these fellas, been waiting for someone to give them proper credit and exposition. they're basically reinvinting cinema at this point.
Wow. This is something that I need yet never thought I wanted.
A24 is the most fascinating studio I’ve ever encountered, and I loved some of their iconic works.
Back then I saw Under the Skin, Locke, Enemy, and The Rover all in theaters-EXCLUSIVELY because they were A24 properties. Once I saw the first couple, I knew how much of a game-changer they were.
I forgot the Rover was A24...they were always being iconic from the jump
Under the Skin is truly a masterpiece.
I loved Enemy. I still rewatch it occasionally. Also made me a fan of Jake Gyllenhaal. He's usually in interesting films.
A24 won a total of nine awards in 2023 oscars.
The studio swept the "top five" awards - Best Picture and the four acting awards.
The award wins for Everything Everywhere would signal the end of the popularity
and relevance of theatrically-released prestige fare at the ceremony.
Makes me think about Pixar in its early days, Miramax and MGM at its zenith. The emphasis on originality recalls old Pixar. Aggressive Oscar campaigning brings to mind you-know-who. And a house style sounds like MGM with its studio machine.
Every A24 movie I've seen has felt different than anything else I've seen - in a good way. I love how you never know where the movie is going or how it will end.
Wow, I had no idea Room, Moonlight, and Lady Bird were theirs too, I only had the name A24 on my radar around 2019 or so
The lobster too
As an aspiring film director, A24 is my goal!
My man really put Peele on the list with Spielberg and Hitchcock
simply them giving creative freedom to the directors is enough for me to follow their releases
The A24-style Vox logo blew me away, awesome detail!
I've always loved almost all A24 movies. Like they do felt different from the normal stuffs we see. I hope they keep up delivering amazing entertainment.
they make original movies and don't depend on the success of sequels, established franchises, or adaptations of famous stories. that's why they're successful. they dont't care about making a blockbuster type of movie.
Well Green Knight is an adaptation but overall yes.
I really appreciated the breakdown from production to exhibition. A24 is a place to work for!!
i always wonder why they didn't advertise Waves. One of my favorite movies they've ever made.
A24 is so unique. I didn’t realise a lot of my top films were made by them. They have this unique look that I literally love. The stories are innovative even if they don’t resonate with me. I recently watched I saw the Tv Glow and I was shocked at how truly incredible the film was.
They're like the Devolver Digital of Movies.
I first got interested in seeing A24 films after seeing First Cow and Minari. It made EEAAO a must see for me. I didn't know they were involved with The Lobster. Strange, memorable indie films. Looking forward to more interesting movie experiences. Thanks for covering this Vox!
Anyone who actually works and knows the film industry from the inside knows the A24 strategy is not their strategy at all. Buying finished films for distribution in the indie world was pioneered by mirimax and submarine. This is such an outsiders perspective on how the inside works, I also love how they put acquisitions under the same category as distribution showing they basically know nothing.
Byron Allen invented that strategy.
How is acquisitions different from distribution?
@SurprisinglyDeep Acquisitions is a company "acquiring" a film for distribution, in other words the distribution rights. Distribution is the actual act of getting a film to an audience.
The Iron Claw got me into A24 over the last week I’ve watched The Lobster, Everything everywhere all at once, & Midsommar absolutely love this movie company
For an industry that's given up on playing it by ear and are only following metrics, it's nice to see there's a larger audience like me who are desperate to watch original films again, if not A24 wouldn't be successful. I hope big studios learn from this and become more willing to trust directors and their crew to make good movies again with little to no restrictions. Sure it's a risk but there's a reason why hardly anyone goes to the theater anymore, even before COVID.
it’s very unusual that A24 have somehow created their own house style in the same way that MGM, Universal, Warner etc had their own house styles in the 30s and 40s, yet without the tight creative control and vertical integration - indeed, they’ve found one by doing the total opposite.
A24 is like a breath of fresh air for the directors/filmmakers who didn't want to be sell outs in an industry that's run by money and not art anymore.
Money is necessary. If everybody’s making boring artsy films there would be no film industry. I believe that’s why a lot of “filmmakers” never make it, they don’t understand the business side and the importance of making sure films make money.
As a director myself, I was looking for this comment 👌🏼
Excellent put
I have been watching movies made by A24 studios for quite some years. Their contents are truly unique. They have also given independent filmmakers a platform to showcase themselves.
Ever since watching VVitch i knew this production company will release great movies. My love for Anya Taylors acting started here as well
ohwoww, i didnt know they did the revenge of the green dragons. i just remember that as the one w/ KevJumba in it.
i love a24 movies, they've got their own signature of art direction & uniqueness, I'm very looking forward for Beef season 2 if they making any.
i really appreciate they give directors freedom i think thats why they get such big hits.
I often wonder how long until superhero movies go out of fashion, and what will eventually replace them. I hope we end up seeing more movies by studios like A24 that are willing to take such creative risks.
A24 movies type is not for general audience. Big studios knows thats. Most people around the world wants pop corn movie they dont want complicated movies too much talk no action..
Throughout the history of Hollywood we've seen a similar cycle happen every couple of decades. First Westerns were the big Hollywood movies, eventually everyone became bored of them, they were expensive to make etc, so studios gave a fraction of the money to young filmmakers (Lucas, Scorsese, Coppola etc). This was eventually replaced by the birth of the blockbuster Jaws, Star Wars etc which led into the action movies that dominated the 80s. Then when people got bored of those the 90s happened and specifically Clerks (could argue Reservoir Dogs even before that) where filmmakers made movies so cheap that they were far outperforming the blockbusters by percentage. So we had another golden age. Then superhero movies came and I think they are actually on their way out right now, not least because they are performing way worse than previously in the box office and soon other studios will see the value in making small films that double if not triple or more their budget in the box office, A24 will receive a huge amount of credit for this, much like Miramax did in the 90s.
I'd personally argue that there is far less risk involved currently in giving a young filmmaker 10 mil than giving another 30+ mil to a stale IP film. It's easier to make back 10 million than it is to make back 30 now that most people are bored of Marvel films. Having said all of that Guardians 3 was really good.
Alot of you people that say stuff like this end up not watching majority of original releases anyway.
"Spielberg, Hitchcock, Peele" lol.
Even their Oscar winning movies are different. Other studios like Focus/Searchlight all have the same formula for Oscar Bait. But Everything Everywhere All At Once and Moonlight? C’mon that’s Anti Oscar Bait yet they still won because they touch peoples heart
I remember reading this article and then watching all the backlog of A24 and learning about the origins of A24 and how they all had a similar feeling, atmosphere and style❤
I watched Iron Claw and then Hazbin Hotel one day and I was shocked that they were both A24 productions, because they’re so vastly different. Like completely opposite ends of the spectrum. I like that A24 is so diverse and has a film that can cater to any and everyone, while most other production company’s are quite niche.
0:24 Swiss Army Man was never nominated for an Oscar lol
Quality, bravery, and ingenuity breeds familiarity.
A24 lives this motto...
Loved A24 from the beginning!! I still remember the 1st time seeing Spring Breakers. Do I even need to say anything about Uncut Gems?? I love how they put out a unique piece of art most of the time. Can't wait to see The Idol
While watching a new movie and I see their logo, I know wholeheartedly it's gonna be an epic film.
giving the directors large amounts of control over the film I think is really the key for what makes A24 stand above the other studios.
Devolver Digital is the A24 of video games.
I've been wanting to work with them since 2016 when I watched their first hit films, i knew something really special/unique is brewing within this studio, being able to create indy-like movies and exposing these ideas to wide audiences was never heard of. I still hope I do, they have yet to change their touch and if anything they can one day save Hollywood from ludicrous sequels/remakes, milked dry franchises and repetitive overused genres/plots. Everything Everywhere All at Once is just the beginning, and I do hope that alone (along with the writers strike going down rn) will open the floodgates for creativity and ambition once more. So long as they don't lose this 'touch' they will be competing or even surpassing the top studios by the end of this decade
They definitely know what their doing. All their trailers for their movies seem intriguing and the movies are almost always really good.
Question: I understand it's easier to buy distribution rights, but why is it cheaper than doing the production? I assume if you buy the film, the production company would want the price to cover all the production cost and then some?
Also a shorter time
it's less up front capital. when you are producing the movie you already need the money to pay for the production. when you purchase the distirbution rights you are doing a smaller upfront fee with the rest of the money coming down the line from the box office
And sometimes in house productions are not working/terrible. It’s always a risk and he talks about the bombs going straight to streaming, which used to be direct to video.
So if you have a finished film you can see if it worked or not and buy it if it does.
moonlight was the movie that introduced me to a24. I love that movie so much
More mid-budget movies with great scripts, please. Could make 10 of these movies for the price of a blockbuster, and more variety is always better than one really big shiny thing, even if the really big shiny thing is pretty enjoyable.
A24 doesn't rely on franchise and established stars (sure there are recognisable names in every movie but its not like they have main role, most of the time they are side characters). Thats what makes different
they made good times a craziest modern thriller movie of all time
I love A24 so much. After hereditary and midsommar they never disappoint.
Try Beau is afraid
Hereditary has such an anti climactic ending. It’s a shame because the rest of the movie was brilliant
They kind of buried under the silver lake but it is such a thrilling movie
Euphoria is an A24 Series??? Makes sense.... it all makes sense now.
Marcel the shell with shoes on
My favorite production company for sure!
They don’t really produce many of the movies you love. They are really a distribution company first.
Spielberg, Hitchcock and -- Peele?
A24 being named after a road that leads out of Rome is actually so poetic if you think about the saying 'all roads lead to rome' and how the main reason their fanbase today enjoys their films is because they're so unlike all the other films being released these days.
I've been saying this for years, idk how or who's responsible but practically everything A24 is involved with or touches is gold
I cannot quite describe it, but the cosmetics of this video - down to the color scheme and fonts - were so aesthetically pleasing that, even without the A-rate content, I hit Subscribe halfway through. More, more, more of this, please.
Video stopped immediately after comparing Jordan Peele to Alfred Hitchcock. I mean, come on.
My daughter and i discovered our love for A24 together so it's been a topic betwixt us for years but i had no idea just how many more there were that we haven't seen yet... a 'bad' A24 film will still be more interesting than most large-studio releases sound.
1:00 creative freedom + viral marketing = A24 // Neon staple
I like how there are people overanalysing stuff like A24's success and then the big companies try to do the same thing. I can forsee a mad scramble in the future. It won't be the first. When Nirvana broke through into the mainstream in 1992, it started a feeding frenzy among the major labels to find the next Nirvana. Labels such as Warner Bros, Epic, Geffen, EMI, Columbia, Atlantic and Sony scrambling to find new bands that could be their cash cows. It never changes lol
What is the movie clip with giants walking at the end here? I want to see that one.
A continued effort to give a studio credit for the art made by filmmakers.
A24 is good at branding and brand management. Barry Jenkins and his collaborators are responsible for Moonlight.
The ending where he talked about how they got the A24 name made me laugh out loud. It seemed like a very A24 thing to do.
Funny how you listed a guy who literaly made 3 movies among the likes of Spielberg or Hitchcock
Even Peele himself can never dare to do that
Thanks for explaining the name at the end, I was thinking about it the whole video
As long as they don't become another studio like Disney, I welcome their advent
they purchased talk to me at sundance this year, super hyped to see it this summer
Are you in the cult of A24? Let us know your favorite (or least favorite) A24 production in the comments below!
BEEF, VVITCH, EVERYTHING EVERYWHERE ALL AT ONCE, LAMB
EEAAO
If you're a Bo Burnham fan and haven't seen Eighth Grade, do yourself a favor and WATCH IT
... Also, Hereditary. The drive home scene was suspense that would have made Hitchcock proud.
EEAAO, Lady Bird, or Eighth grade
Definitely lol
I need A24 to give me a job lol - great video!
Good run-down. Moonlight put them on the map for me as well and I’ve been digging their output ever since. For me, the most interesting thing about a movie is the chance that it takes - I’d rather see something flawed but innovative than something expert and familiar. So A24 is perfect for that. What I’d like to see next is MORE companies following this lead and giving us an even larger landscape of bold indie filmmaking.
Both the video game and movie industry are being taken over by independent studios now