How podcasts became so popular

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  • Опубликовано: 18 июл 2019
  • Podcasts are a growing business. One study estimates that podcasting revenue is expected to reach $1 billion by 2020, yet, it seems like everybody already has a podcast. In this episode of The Big Picture, reporter Ashley Carman explains why podcasting has grown so quickly and why everyone has a podcast now.
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Комментарии • 358

  • @TheVerge
    @TheVerge  5 лет назад +157

    What’s your all-time favorite podcast?

  • @vikasdp3188
    @vikasdp3188 5 лет назад +582

    Surprised to see the word “Podcast” wasn’t patented by Apple.

    • @MickyAvStickyHands
      @MickyAvStickyHands 5 лет назад +5

      Is that a fact? Are we sure Apple isn't being paid royalties from streaming providers?

    • @MahlenMorris
      @MahlenMorris 5 лет назад +30

      The term and the technology predate Apple's explicit support for them. People bicker a bit about who did it first, but no one credits Apple with the invention or name..

    • @EriqT
      @EriqT 5 лет назад +12

      Well despite what Jobs implied there, Apple apparently weren't the ones who originally came up with the term, at least according to Wikipedia.

    • @alinayossimouse
      @alinayossimouse 5 лет назад +13

      I was there in the beginning days of podcasts and other people coined the name before Apple started embracing it. We used to have a host of programs we used to download episodes before iTunes started supporting it.

    • @muddi900
      @muddi900 5 лет назад

      There was a rumour that Apple would trademark it around 15 years ago

  • @Lanz1964
    @Lanz1964 5 лет назад +542

    Wooow that fact about Apple introducing Podcast was completely new to me! :O

    • @nDVw
      @nDVw 5 лет назад +75

      The the fact the Podcast is iPod + broadcasting is even more fascinating!

    • @Comedy4cast
      @Comedy4cast 5 лет назад +55

      They didn't. They already existed as their own thing, created outside of anything to do with Apple.. Apple simply added them to iTunes in June of 2005. In fact, the idea of calling them "podcasts" was hotly debated by content creators at the time, as they felt it made it sound like something people could only listen to on an iPod (loaded as separate files prior to iTunes), even though people were listening on all sorts of devices. But the name stuck.

    • @rokch1ck
      @rokch1ck 5 лет назад +3

      I listened to my first podcast cause of Apple. It's how I got alllll of my house music before soundcloud.

    • @smersh007
      @smersh007 5 лет назад +7

      @@Comedy4cast Leo Laporte kept trying to use the term Netcast I remember.

    • @Comedy4cast
      @Comedy4cast 5 лет назад +4

      @@smersh007 Correct. In fact, you can still here the phrase "Netcasts you love, from people you trust." at the beginning of each of the shows on his TWIT network.

  • @daikucoffee5316
    @daikucoffee5316 5 лет назад +110

    Jamie pull up that verge video about podcasts.

    • @thisisajaym
      @thisisajaym 5 лет назад +2

      i was looking at the comments for a JRE reference

  • @CuriosityCulture
    @CuriosityCulture 5 лет назад +181

    I want Podcasts to have a comment section... that would be cool.

    • @spicecaptain7279
      @spicecaptain7279 5 лет назад +3

      Soundcloud has

    • @CuriosityCulture
      @CuriosityCulture 5 лет назад +19

      Spice Captain true, but I feel like most people use iTunes or Spotify to consume podcasts though

    • @_TbT_
      @_TbT_ 5 лет назад +5

      you mean “RUclips or Twitter cesspool” cool?

    • @bruhmode3041
      @bruhmode3041 5 лет назад +3

      @@CuriosityCulture castbox is your solution

    • @karthikgarimella2131
      @karthikgarimella2131 5 лет назад

      @@bruhmode3041 not many interactions in castbox

  • @TheGreatCooLite
    @TheGreatCooLite 5 лет назад +141

    3 Words:
    Super Easy Content.

  • @Byte_J
    @Byte_J 5 лет назад +20

    Podcasting predated the Jobs announcement referenced in the video. Adding podcasting support to iTunes did a ton to popularize it, but there were several popular podcasting clients before iTunes.

  • @MeisterYodarkus
    @MeisterYodarkus 5 лет назад +11

    I am really missing the time when podcast weren't all about money. No ads, no exclusivity on a platform. Just some people talking about stuff. Many podcasters even had time for their fans because there were relatively few listeners compared to today.

    • @Baxtexx
      @Baxtexx 5 лет назад +3

      There are a lot of those still around, just more difficult to find. It's the same in the game and movie business, indie is great but difficult to find.

    • @MeisterYodarkus
      @MeisterYodarkus 5 лет назад

      @@Baxtexx I know, I am still listening to a couple of them. For the vast majority it's just going downhill unfortunately.

    • @bruhmode3041
      @bruhmode3041 5 лет назад

      @@MeisterYodarkus I fell you, I have this one RUclips guy who's discord isn't some crushed place, he replies and even talks about his videos later if someone couldn't get it, it's not same as podcast but less content people to talk to who really think of you as some audience instead of money making machine

  • @d11ita
    @d11ita 5 лет назад +7

    I listen to podcasts of my favourite radio stations when I drive, sometimes also when I clean the house. I discovered podcast when I bought my first Mac, thanks to iTunes.

  • @Elonfuckingmusk
    @Elonfuckingmusk 5 лет назад +80

    How can you make a video about podcasts without mentioning JRE?

  • @absalomherreraramirez3105
    @absalomherreraramirez3105 5 лет назад +45

    The beginning of the end of podcasts has begun. RIP.

    • @sayakdas4159
      @sayakdas4159 5 лет назад

      For horror, there's NoSleep Podcast.

  • @JoelGetzhasauselessurl
    @JoelGetzhasauselessurl 5 лет назад +7

    I'll grant you that Apple was early to podcasting, but some of us remember listening to Adam Curry's Daily Source Code before you could download them on itunes.

    • @natehaas1346
      @natehaas1346 2 месяца назад

      Hey man that's cool! I'm writing a research essay on podcasts, can I call you up and chat about that for a minute?

  • @BuggsOp
    @BuggsOp 5 лет назад +23

    I used to see the podcast app on my Ipod touch and thought it was for old people now i binge listen one everyday

    • @maximiIiaan
      @maximiIiaan 5 лет назад +2

      Wouldn't binge listening mean you listen to at least multiple a day 🤔

  • @KarlRock
    @KarlRock 5 лет назад +12

    Listened to one podcast in my entire life. Prefer video.

  • @samproi
    @samproi 5 лет назад +7

    Great episode, very interesting and informative 👍

  • @JSmith73
    @JSmith73 5 лет назад

    Kudos for bringing this in at 5:04, very well scripted and edited with no fluff.

  • @YashBhatt
    @YashBhatt 5 лет назад +4

    My question is why doesn't everyone has a podcast still ? There are so many voices that I would love to listen to (like Zack from JerryRigEverything, Rebecca from WatchMojo, Morgan Freeman) for hours and there are so many content creators that mostly does RUclips videos they research and gives us the information as shortly as possible. But sometimes I want the longer and deeper version of that information that's when podcast comes to rescue.

  • @moltenpants
    @moltenpants 5 лет назад +5

    Shows laptop in video's beginning just to close it

  • @TechWithBrett
    @TechWithBrett 5 лет назад +9

    Google Podcasts moved to a search based version of Podcasting by episode and it really is the best thing since Podcasting was released.

  • @saurabh3751
    @saurabh3751 5 лет назад +48

    This video could be a podcast and would make no difference. The video literally shoes nothing helpful. Exactly why podcasts are so popular today!

  • @pnwmeditations
    @pnwmeditations 5 лет назад +2

    Another big variable in this: it's content that can be consumed while doing other tasks, in ways that TV, print, etc. can't.

  • @mihnealazar7039
    @mihnealazar7039 5 лет назад +1

    why only 1080p?

  • @mrteaman
    @mrteaman 5 лет назад +3

    The serial music gives me goosebumps. However, stuff you should know is the best podcast.

  • @TheGamingCirclePodcast
    @TheGamingCirclePodcast 5 лет назад +2

    LOL! I love that ending...

  • @fuadfusm
    @fuadfusm Год назад +1

    This is a very knowledgeable video. Thanks for uploading it on RUclips. I've leaned a lot about podcast from this video. :)

  • @OmerMan992
    @OmerMan992 5 лет назад

    Great video 👍 I really was wondering about that.. Thanks!

  • @ahmadaburahma9756
    @ahmadaburahma9756 5 лет назад +3

    0:41 nostalgia
    Steve 😭

  • @zainy2brany
    @zainy2brany 5 лет назад +46

    Joe “DMT” Rogan will always be the GOAT

  • @khalilnaji9605
    @khalilnaji9605 2 года назад

    This video was very informative. Thank you so much.

  • @flutterflowexpert
    @flutterflowexpert 5 лет назад

    I made a podcast in 2007 till 2014, this video inspire me to awake my podcast again. :)

  • @firstperson3278
    @firstperson3278 5 лет назад

    Very true, i was also thinking why now this topic

  • @Farosty
    @Farosty 5 лет назад +7

    This was awesome! Listen to Strange Flavors, a podcast where strangers are invited from all walks of life to talk about the experiences that make them who they are :) it’s fun and hilarious

  • @chickenphat730
    @chickenphat730 5 лет назад +7

    The top Podcasts I listen too:
    1. Ear Biscuits
    2. Tailosive Tech Podcast
    3. Mostly Nitpicking
    4. Lew Later
    5. Tailosive Talks Podcast
    6. Bacon and Eggs: A Movie Lovers Podcast
    Idk if the numbers are a ranking or not. I like all of them tho.

  • @ChuitoYT
    @ChuitoYT 5 лет назад +3

    2020| 1 hour Podcast = 30 minutes of Ads

  • @angelramos1884
    @angelramos1884 5 лет назад

    I started listening podcasts since I bought my iPhone XR and I like it. when I had Android never see an app like this free .

  • @twn2rbo
    @twn2rbo Год назад +1

    Imagine where Apple would be if Steve was still here

  • @natekennedy1668
    @natekennedy1668 5 лет назад +10

    Sure everyone has a podcast but theirs only one experience

  • @norms_mv
    @norms_mv 5 лет назад

    Hi Ashley, when are u going to post another video...in the Making?? That's the best!!!

  • @parthchauhan38
    @parthchauhan38 5 лет назад

    wait! so this video had an ad in it ?

  • @AbhigyanKhargharia24
    @AbhigyanKhargharia24 5 лет назад +1

    I haven't played the video yet
    I recently started listening to various podcasts after I downloaded the google podcasts app. And I thought, 'Maybe I'll tweet/DM Verge why Podcasts are trending nowadays'
    5 days later, here's this video.

  • @Busterblade20
    @Busterblade20 5 лет назад

    I really loved that shameless plug at the end HAHAHAHA

  • @Szellah7
    @Szellah7 5 лет назад

    when you hear "new podcast arrived at 2014 that changed everything" and you start hearing weekly planet pod theme song.

  • @DmitriyOleynik
    @DmitriyOleynik 5 лет назад

    Hodinkee radio is super awesome, never miss an episode!

  • @tongobongo5306
    @tongobongo5306 4 года назад +1

    I was listening to podcasts since the original Ricky Gervais show on iTunes..in 2006

  • @khandarwilliam5439
    @khandarwilliam5439 5 лет назад

    Also streaming subscriptions

  • @masham3455
    @masham3455 5 лет назад

    Why you changed the title of the video?

  • @TheDarster14
    @TheDarster14 5 месяцев назад +1

    Excellent video.

  • @DominicGo
    @DominicGo 5 лет назад +23

    I didn’t know that podcasting was an apple thing omg

    • @glipk
      @glipk 4 года назад

      Everything is nowadays

  • @smersh007
    @smersh007 5 лет назад +6

    Why was Adam Curry the "Podfather" not mentioned

  • @antifaceo
    @antifaceo 5 лет назад

    Shout to the Reply All sample

  • @seancarstens1211
    @seancarstens1211 5 лет назад

    I actually love your podcast

  • @enlasrado1
    @enlasrado1 5 лет назад +1

    I heard about the term podcast a while ago n seen it on the large ipad as well back in the day. But I actually started by listening to Joe Rogan. Came across clips on youtube which convinced me to listen to the whole thing. It's not scripted and the guests are often cool n it's honest like listening to friends. I even sometime chk out some really old episodes

  • @lydoudou
    @lydoudou 5 лет назад

    talking about podcast, does anyone have good podcasts to suggest to me ?
    i need something to listen to but i can't find anything interesting

    • @decdeclanlan
      @decdeclanlan 5 лет назад

      Lydoudou Here’s a bunch of shows I like. 13 Minutes to the Moon (this one is IMO the best podcast telling a story ever made). Vergecast. Story Break. Giant Bombcast and Giant Beastcast. Slow Burn. Caliphate. Why’d You Push That Button. 99 Percent Invisible. Casefile. Ear Hustle. White Lies. Hardcore History (specifically Blueprint for Armageddon). Recode Media.

    • @lydoudou
      @lydoudou 5 лет назад

      @@decdeclanlan Thank you very much!

  • @harisriram98
    @harisriram98 5 лет назад +1

    Its basically RUclips for audio! But here RUclips could be anything (mostly Spotify ).

  • @Aemyn
    @Aemyn 5 лет назад +5

    I do love The Verge, but I'm disappointed this didn't scratch past the surface layer, like coverage of other topics has.
    So many overviews of why there are this many podcasts completely subverts the human element that drives all the banter-based shows, or even the more heavily-produced/narrative indie projects. Noone is baffled at the idea of people enjoying making music together, or posting clips online without expecting a reward, people like to create. If the vast majority of podcasts are unsponsored talkshows between friends, it's because of enjoyment, connectivity, and creating a unique space to talk about what you love.
    The real story is how this is enabling diverse voices to create media that represents them and their experiences, and maybe how Spotify and others in the podcast space have the power to make it even more accessible.

  • @vvp1002
    @vvp1002 5 лет назад

    What podcast is?

    • @vvp1002
      @vvp1002 5 лет назад

      @@ecmhands and where they are to find?

  • @happily_blue
    @happily_blue Месяц назад

    0:30 predicted my pet peeve of modern youtube. why are everyone's mics in frame???

  • @Frugaltail
    @Frugaltail 5 лет назад +14

    Podcasting is getting destroyed by advertising - once it’s been pillaged there will be a new format that hits the mainstream.

    • @Katzelle3
      @Katzelle3 3 года назад

      Ah, yes. Another audio format that is somehow even more decentralized and accessible. How would that even work? Also, the ads are skippable so who cares?

  • @billgregory33
    @billgregory33 5 лет назад +7

    I paused the Vergecast to watch this video.

  • @mrdeen9084
    @mrdeen9084 5 лет назад

    this is nice

  • @clsmcdonalds
    @clsmcdonalds 5 лет назад

    I love her missing acrylic

  • @indoorda
    @indoorda 5 лет назад +2

    I love the new zoom out effect for The Big Picture moment

  • @MrHaydnSir
    @MrHaydnSir 5 лет назад

    The Rooster Teeth Podcast - the all time best !
    ..formerly The Drunk Tank

  • @glorious_help
    @glorious_help 5 лет назад

    4:43 NOBODY I GUESS

  • @itcamefromabox
    @itcamefromabox 5 лет назад +1

    It's ham radio. And there's something very awesome about that.

  • @JacobAndJamal
    @JacobAndJamal Год назад

    I started listening to tech podcast in early 2000s , Leo Laporte, This week in tech, Macbreak, etc . Then years later talking heads like Joe Rogan and Adam Corella (neither who I still listen to) . But it’s interesting to see podcasting go from people asking “what’s that ?!” “Who would listen to that ?!” To everyone and their grandma starting a podcast .😂

  • @alekseysoldatenkov5675
    @alekseysoldatenkov5675 5 лет назад

    Lmao, I see the Podcast "subscribe" button is broken for everyone.

  • @DaleFairless
    @DaleFairless 5 лет назад

    The Ricky Gervais podcast was my first and fav podcast - true crime pods are far too addictive too.

  • @DominicGo
    @DominicGo 5 лет назад +5

    You forgot to advertise a grocery delivery service and/or a mattress/pillow

  • @JobinFrost
    @JobinFrost 5 лет назад +2

    Best Android app for podcast?

  • @dangelo2728
    @dangelo2728 5 лет назад

    Shaq podcast is underrated.

  • @fauzanharahap1642
    @fauzanharahap1642 5 лет назад

    "I have a podcast too" - Ashley

  • @kimberlyyusay2550
    @kimberlyyusay2550 5 лет назад

    Hi. You're awesome.

  • @ramchirapuram7852
    @ramchirapuram7852 3 года назад +1

    Check out Think(A)Loud podcast
    Available on platforms including youtube

  • @rautenbruder1426
    @rautenbruder1426 2 года назад

    There where a time without corona holy 2019

  • @arbazsayed
    @arbazsayed 5 лет назад +1

    Ashley just wanted to promote her podcast.....😂

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 5 лет назад +1

    I already knew podcasts were related to iPods. It is just obvious. I would have been surprised if it was not the case.

  • @eggsaitama
    @eggsaitama 5 лет назад +8

    I don't even listen to podcast but still watching this video. Lmao

    • @Katzelle3
      @Katzelle3 5 лет назад

      Try it out. It basically replaces the kind of background noise you get from leaving your TV or radio on.

  • @devnulleee1987
    @devnulleee1987 5 лет назад +1

    Shout out to @jrepodcast

  • @kevingebhard23
    @kevingebhard23 4 года назад

    Wow, missed a lot of info on this video. First apple didn't coined the term Ben Hammersley. Also missed some of the big players to run with it. This is a great opinion piece. People go research more.

  • @vroooom
    @vroooom 5 лет назад +5

    Two Guys, One Movie podcast.
    Heh.

  • @PersiaDVlogs
    @PersiaDVlogs 5 лет назад

    But i dont have podcast

  • @johanneszwilling
    @johanneszwilling 5 лет назад

    Obviously great quality since, you know,...it's The Verge!
    You could get even better if you would provide context to all the numbers you just mentioned! "Half a Billion Dollars in Revenue...." Great! Compares to everything relevant and related here,... how exactly??? We don't know, but if it's spelled in Billions it must be a lot.... :(

  • @djwavepad420
    @djwavepad420 5 лет назад +1

    I think more people know about podcast because of Adam Carolla he had the most successful podcast ever and then Joe Rogan people like him are the reason people are podcasting to the day because I Joe Rogan said. All you need is a way to record audio and send it out to the world I would say if there was no Adam Carolla or Joe Rogan doing podcast podcast wouldn't be big like they are

  • @axreyify
    @axreyify 5 лет назад

    They should have nodded to Adam Curry, the Podfather and awesome former MTV VJ

  • @isaacpaolino718
    @isaacpaolino718 5 лет назад

    I have a podcast too called tech popo. This is an easy way to make money.

  • @plisskin83
    @plisskin83 5 лет назад +6

    What we need more of are True Crime podcasts. Can’t find any!!!!

    • @koushikpaul5957
      @koushikpaul5957 5 лет назад +1

      Try my fav murder with kareb kilgariff and georgia hardstark or serial

    • @cynnimini2650
      @cynnimini2650 5 лет назад

      If you speak German I got some recommendations 😅

  • @migzcuad
    @migzcuad 5 лет назад +1

    finally someone with correct grammar, "link below" instead of the popular "link down below" thanks Ashley!

  • @tongobongo5306
    @tongobongo5306 4 года назад

    2020 BILL BURR: don't ever let the corporations own your podcast.

  • @zebedeetotty
    @zebedeetotty 4 года назад

    The YoGPoD was the first podcast i listened to back in mid 2010 when i was 10, idk wtf serial is

  • @AfnanHussain
    @AfnanHussain 5 лет назад

    I don't have podcast.

  • @pandat07
    @pandat07 Год назад

    podcast is radio with video

  • @christophercruz8359
    @christophercruz8359 2 года назад

    I Hear Of Sherlock Everywhere

  • @dohkodjogodwinpositive5333
    @dohkodjogodwinpositive5333 2 года назад

    I like it

  • @badoorenc6598
    @badoorenc6598 5 лет назад

    Cool

  • @f11bot
    @f11bot 2 года назад

    Welp, this is still happening 😂

  • @Shackleford_Rusty
    @Shackleford_Rusty 4 года назад

    Most of the podcasts I used to listen to are gone, since they predate apples announcement.

  • @CoinOpTV
    @CoinOpTV 5 лет назад +1

    iPodcast

  • @reysustaita
    @reysustaita 5 лет назад

    Tanis

  • @koraytugay
    @koraytugay 5 лет назад

    4:32