What I *actually* do as a Product Manager (in 2023)
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- Опубликовано: 22 май 2024
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hello unichlos - i cannot believe it's been over 2 years since I posted my first PM video on this channel! that's the video that got my youtube going. i looked back on it recently and thought - wow, this is really old. after working on a couple teams and shipping several large products at work, my perspective has changed a bit with how i view my role. i hope this video helps answers some of your deeper questions about the PM role. i'm planning on covering some interview tips in the next video if i can squeeze it in while going through the house buying process! i also have a product launch that i've been grinding towards. life has been hectic all around o_o
anyway, thanks for watching!
- chlo
chapters:
0:00-0:36 intro + agenda
0:36-1:31 how PM started
1:31-2:02 so what do PMs do?
2:02-2:22 the product team
2:22-4:20 how products are shipped
4:20-5:48 how to become a PM
5:48-7:10 the life of a PM
7:10-9:10 what's a GREAT PM?
9:10-11:02 should you be a PM? (not sexy)
11:02-11:41 why did I become a PM?
11:41-12:09 PM salaries
12:09-12:59 more PM videos, adulting diaries, house
» become a unichlo → bit.ly/subscribe-chloe
» my product manager resume → colorsofchloe.gumroad.com/l/r...
» my amazon storefront 📷 (camera, mic, gear) → www.amazon.com/shop/chloeshih
» socials 🌸
instagram → / thechlobro
discord → / discord
twitter → / colorsofchloe
tiktok → / chloeshih
threads → www.threads.net/@thechlobro
twitch → / chloeshih
» music 🎵
epidemic sounds (1 mo free) → share.epidemicsound.com/ihlhb0
hello thematic → app.hellothematic.com/?via=ch...
#chloeshih #adultingdiaries #interiordesign
For people looking to becoming a product manager, Chloe's experience is very American/Silicon Valley-centric. Many PM roles won't have the same level of variety, hectic schedule or pressure. It's highly dependent on the company, industry and region you work in. Do your research on the specific role you're applying for.
I'm a product manager in the fintech banking sector and and my job is just as hectic she Chloe has explained.
@@tshidirusson5100 Fintech is brutal. A friend of mine had a fintech start-up and I helped him for a while and it was incredibly intense - much more so than Silicon Valley companies.
It's also a big company experience. Smaller companies are a bit more flexible and require other skills she didn't mention. I'm not trying to take away from Chloe at all, btw.
As a PM in biotech, I confirm! PM in biotech is much much MUCH more sales oriented. Hell, one of my individual KPI’s is $X million sales for a new product in its first year, this requires building a business plan that includes a sales strategy and marketing campaign all from scratch and done by PM. Sometimes lowkey unreasonable (but we love it)
I will also have to agree with this. Been in the industry at much larger organizations for 10 years and it definitely is dependent on the company and industry. Not taking away from Chloe, but there is definitely more into it than what's on the video
They say the perfect message is not when there is nothing more to add but nothing more to take away. This was fabulously communicated. Looking forward to future videos.
PM checking in - solid content I fully agree. I hope pm becomes a role where people can have children and personal lives. Some pm friends struggle with this some don't. Really depends on the company and team size as you said! Keep the content flowing!
Another awesome video, Chloe! Great flow, storytelling, delivery, editing, and all the little details are just so satisfying to watch!! It's inspiring how you're able to balance such a demanding career with content creation. . . and admirable that you love the pain haha
Haha I can only endure the pain so long tho 😅 don’t know how long this era of life will last but I’m glad to be documenting it!! Thank u for appreciating all the little editing details!! So many hours goes into those ❤❤
@@chloeshihYou’re absolutely correct. Many hours go into preparing this. Sometimes techies don’t understand that.
When I worked as a business analyst, once upon a time a Delivery Manager told me it shouldn’t take long to update the text of a user story. But, I have to tell him that updating text may not take time, but arriving at the text is what needs time as we need to understand detailed requirements from the client, ask probing questions etc . I told him that techie guys will simply say that they are developing what’s been told, but I need to ensure I ask the right questions to arrive at complete set of requirements.
Product management is an important role, the folks that ridicule it are not humble and must be ignored. They’ll retire one day from private sector jobs without pension. Will then see what they’ll do. Doing business needs humility, being a Product Manager is like running a mini-startup in a big
Company. That needs humility, customer empathy. Arrogance will not help anyone becoming an entrepreneur. So, if those techies want to just work and retire and then do nothing, they can survive somehow but if they want to start their own business, they have to give up arrogance.
This is the best summary of what a PM does. I’m also a Pm and relate 100%! 🎉Thank you for being so real and honest, sometimes people glamorise this job way too much 😅
ah yeah or they look down on the job bc it's just a bunch of meaningless work. the amount of hate comments i get from salty tech people about how meaningless this role is is astounding!
@@chloeshihreally? Tech folks say meaningless stuff?
Those must not be good techies, I mean they wouldn’t have humility and customer empathy. Such arrogant techies can make meaningless comments. I mean a question to them is what will they code for if there is no product and business case in first place? They can’t sit at home and just code on their machine. In the end, monetization matters, they need money to pay rent/mortgage and other expenses. So, if the company where they are working doesn’t pay, will they continue there? Now, for the company to pay, there needs to be a product or service from where they earn. I understand developers will say it’s not a big deal to think ideas but it’s tough to code and deploy. My question to them is: yeah, it’s not easy to code, but will you take responsibility for failure of a product or low sales etc? If the answer is “Yes”, then they can criticize but if the answer is “No”, clearly they can’t lead. Because, with leadership comes accountability. Developers sometime like to hide behind excuses, it seems. They need to understand that it’s a team work. TEAM stands for Together everyone achieves more. Business isn’t run by demonizing other functions, why aren’t so many developers able to set up their own business? That’s because they are still living in a world where it’s like: i did my piece and now I don’t care about the larger picture. Only people who care about larger picture can become entrepreneurs. I want to let developers know: You won’t get pension in private sector jobs, so if you want some additional income, you’ve to think Business and then use your skills accordingly. Yes, they can use their grip on programming or other technologies and make something, but remember one thing always: Only humble techies become entrepreneurs, and not every techie becomes that. So, it’s a large pool of people and not everyone can become an entrepreneur because it takes a lot to be one. It needs humility, which a lot of them don’t have. So, they give up. Moreover, if they start somehow, they’ll come in the same boat as a Product Manager because then they’ll have to get the work done by techies and just like they were arrogant, they can face arrogant techies in their startup also if they manage to start one. But, normally I’ve seen: Arrogant techies won’t be able to start any business. They’ll have to retire one day without pension, not sure what they’ll do then.
I’m not remotely interested in becoming a PM but wanted to understand what they do (since I work with them) and this was the perfect video! 🎉❤ Loved this Chlo!
This is one of the best explanations of product management I've seen. Amazing, thank you!
absolutely loved this video. I'm literally a fan right now . Aspiring to be a PM Professional, and it's nice to have you guys to learn and take inspiration from
This changed my perspective for the PM, thank you.
1:44 Threads being launched = product
Voice memos on hinge = feature or a feature set
If you are a new or aspirational product manager, knowing the difference is crucial to managing your expectations from a role. In the above example, you need a strong grasp of gtm (go to market) for threads, not so much for the Voice memo.
This was genuinely so good and well put together, wow!
Ahh Chloe I love this video! I remember your previous iteration, and you've come so far (the flow + story telling, explanation, etc!!)! Also I love how that you brought over the slice of life over to longform :))
omg yeah! that first video was SOO different from how i shoot my videos now. thank you for sticking around from the beginning, hillsidess!!! always love seeing your comments!!
Your content is always so invaluable Chloe and especially resonates with me as an aspiring PM/fellow Asian immigrant woman! Thanks for being an inspiration!
AWW VICTORIAA! 💕💕💕💕
At the time I am watching this video, you hit your goal and double. Congrats, very good personality and content stuff 🚀
Amazing video, energy, content, openness, involvement, acting, positive mood, sincerity, informative. Only someone who really loves what they do can present this. Thanks!
Love your story telling stylo, energy and insights!
I love your candidness and your storytelling
Being a product manager for over 2 years, I can relate with all the pain behind that gorgeous smile of yours! Your summary is spot on!
I came across your video and really got my attention. I’m a newbie Product Manager and I am learning stuff day by day. So glad to finally validate the unli to-do list 😂 Thank you Chlo. New subscriber here 🙋🏻♀️
You’re a gem. This is a great video. I’m a change manager who work on a lot of projects to support PMs, you did a great job of explaining the reality, chaos and sometime shit-show of being a PM.
Aww thank you! And haha yes it’s always a shit show and we’re just sifting thru it as gracefully as possible 😅 glad a lot of this resonated with you as a professional!
lovin it. great having such a fast-thinker (and speaker;) with still so much valid content in it :)
Hi Chloe! I love how you gave us the reality but you were also comforting, reassuring and hopeful throughout 😢 Your energy is infectious ✨ I’m glad you’re on the internet 🤩🤩🤩
aww thank you!! comments like these help me keep going ~ making videos on top of doing a full time job is super challenging!!
I’m an SE and work closely with PMs, but I didn’t fully understand their day-to-day work until I watched this. Nice one!
Hey, I just subscribed to your channel! You are now my PM-sister online ❤ hope to learn more from you while I also plan to begin my own YT channel to help local PMs in my country ❤
As someone who's so happy that my PM made a firm decision and supported my recommendations in a meeting this morning (working in product support/ops) this video is so timely! This was a great explanation! :)
Awww yasss!! There’s definitely a LOT that goes into every decision. It sounds like you and your PM have a great working relationship!
Thank you for this video! I too am also planning to go down the route of product/program manager. I also was curious about your background and saw that you studied Industrial Engineering which is what I studied. We have a lot in common! Same major, same city, bought a home in 2023! Haha Looking forward to your future videos!
I’m a PM six months in - everything you said is pretty spot on especially writing and money …. Sigh yeah LOL. Amazing video!
this was SO well delivered, shot, edited - killin it chloe!! love hearing things from another PM's perspective 🤭
aww thank you!! means a lot that this has the blessing of another PM
hey Chloe, just want to you know that u are just a life savior. I was a management consultant who recently transitioned into a Tech Product manager with a large Brand. i looked upon your videos while interviewing this firm. even though i am from Hong Kong your knowledge from Silicon Valley is still applicable here. also, i am in love with your infectious smile so much that I introduced you to my Mom and she approved! Hope we can meet soon
This video was really good! I love the structure, the flow, and the info 🙏🏾❤️
I’m glad you enjoyed!! I think my storytelling has improved a lot since my videos from last year haha
Love love love this!!!! My husband is following you cause he moved into the IT field. And I just love your personality, so I’m joining you on your road to 100k!! Let’s get it!!!!!
haha yasss road to 100k!!! IG is getting there closely, but ofc RUclips may take longer.
Also glad you and your husband are here haha!! love the duo viewing ~
One of video I watched recently both fun and covered a lot of content. Amazing to watch the small of details goes in the making of this content and screen play 👏
As a designer, I might start liking PMs again (probably) 😝
Such a fun style to make the video! Love it, Chloe !
thank you nancy!
As a new PM myself, I find your educational content really helpful. It has helped me navigate and understand the PM role. Thanks Chloe for all this information. I am really grateful to you! Love from India
Aww wow from India!! I’m glad this has been helpful! It seems like the PM role is very popular in India too!
haha love the way how you explain this whole story, feels sooo easy to digest and do make the audience wanting to finish watching the vid till the end 📈
aww thank you haila!! i'm really glad you like it! i'm slowly starting to find my storytellng voice through youtube~~
I felt this, great explanation. The struggles are real but we still out here.
This video was brilliant, a lot of effort went into it and you can tell. Really appreciate you sharing your knowledge and experience.
Aw thank you! Haha I rarely do dedicated PM videos these days so wanted to make sure this one was done well!
It’s 12million actually….love your content…I should subscribe 👌🏾
this is the realest product manager summary video out there
Love this video Chloe - thank you! Fellow PMs how do you get the balance right with delivery and discovery work? And which meetings / sessions do you have to go through problems/priorities with the team? There’s so much going on in my brain that I really hope someone can make sense of my questions 😂😅
Great content. Thanks for making it fun!
You are very intelligent and express yourself very well. You acknowledge how tough it is but have a humor about it. I know this is social media and everything looks perfect in this video so I shouldn’t envy that but I’m sitting here thinking I wish I can get a grip on my emotions and move forward happy and confident in my life as you appear in your video. On the outside, I look like I am succeeding which I am moving up, but on the inside, I need to work on my emotional IQ. How are you so level headed? I admire that in the way you appear to carry yourself
Thanks Chloe! Now that I finally become a Product Owner myself, i relate 101% to countless meetings, countless alignments, countless syncs and countless catchups T_T
xDDD 101% is the correct amount haha
Everything here resonates with me so much! Awesome stuff!
Your content makes me feel so much better tbh Chloe :)
aww i'm so glad to hear!! i hope you're doing okay though!! D:
@@chloeshih as okay as you can be while being a product manager 😂
You are hilarious 😂 and one of the strongest communicators I have ever seen
I love this soo much ❤️❤️❤️❤️…thank you
Loved your way of presenting the role haha
Loved the miró in the back.
You have such an likable personality!! I could listen to you speak all day
Satire, right?..
of course you say that, looking at your pic you are asian as well. Probably as unfunny and annoying as her. You two fit well together
Hello, Chloe. Thanks for creating this video and providing some much clariity/insight into the PM role. I wanted to ask - what is the difference between a Product Owner role and a Product Manager?
Thank you so much for clarifying the Product Manager role. I was in a course to become one but now im not in the business of being someone's mother all the time and talking! But the money thoooo
I would love a video on how you and your engineering team breakdown the work and what collaborating with them looks like. I love seeing how other orgs to product management
Hm I’ll have to think about how to best explain this. It’s very collaborative for sure. This might have to be a collab video with an engineering manager or tech lead!
Perhaps by reviewing backlog items and prioritization 🎉
I can’t believe it took me a month to watch this video. It’s too good😭🖤
Great explainer. Like a friend talking to you at a pub about what it’s really like. 8 years experience and there’s not a thing I’d disagree with.
My favorite thing to do is to
catch up with friends over drinks and fruits!! Vibe successfully captured!
And oh boy I was hoping things would chill out at some point 😬😬
Agreed!!
i love your pm videos! i really learn a lot from them and hope to see more!
haha thanks! anything in particular you're hoping for? there's just not that many topics that i think people are interested in haha
Hi Chloe! Can you do a video on how you stay organized as a product manager? I struggle to keep track of all the things I need to do, so it would be nice to see how you keep track of everything.
haha o god i am not an organized person, but i can try! i gotta think about this!
@@chloeshih I'm also not an organized person, but my job is requires me to be🙃For someone who struggles to stay organized, it would great if you could share your tips and tricks!
I love your vids and energy Chloe!!
Thank you Naomi!! 💕
I subscribed your channel as a new subscriber already. This is so great & definitely very informative !!
Wooo new sub!! I also do regular vlogs of my adulting life ~~
wow the EDITING in this video 😩 i love it ~~
THANKS SARAH!! :D I tried to keep it clean and minimalist ~~ didn't want too much going on!!
This is such a great, insightful video. Thank you for not sugarcoating anything and being honest with the fact that money is a huge driving force into why you deal with all of the not-so-glamorous parts of the job. How are you able to achieve work/life balance? It seems like you are financially in a good place to treat yourself and enjoy life, but how do you ensure that you have the time and energy to actually take advantage of those spoils?
haha yes i definitely think money is a huge factor in this all, which is very realistic.
i have an adulting Q&A that I did 2 videos back about how I manage work life balance! that has the fuller explanation of how i operate.
re: taking advantage of those spoils - WELLLL in my last video i'm doing so heavyyyy furniture shopping. it is a lil out of control🤣
This is so great. Thanks!
I love her personality. So much character and sass, haha. No wonder she excels at her job.
Girl you are just so good. Amen to you.
thank u friend
She doesn’t have to specify this, but for people excited about the pay, those sign-on, bonuses and equity are from the big league players in tech. If you’re going out for a role with a start up or even establish corporate brand then those numbers look very different.
this is VERY true!! 💯💯
I love how your perspectives sis!! You made all the chaos and pressure sound light and hilarious 😂 that is the kind of energy we should have to overcome all the working challenges, isn’t it ❤ However, I personally think your video will touch more people if you slow down your talking speed a little bit ❤
Absolutely love this video
Thank u 💕💕
If you open a company, buy a warehouse and then full it with large shelving and some cool fork lifts and buy some trucks and get some nice finance agreements you may buy your own products at your own prices and stock them in your own warehouse, however there are cost obligations and profit obligations however you have to write off the costs through another company and find the balance and then you have to advertise and resell your products etc. However the bank financial tools need to work correctly.
This is so good! As a PM, I approve this!! 💯🙌
haha thank you!!
I don't think I've ever commented on a video before but this makes me a little nervous to go back to a new PM role after having a baby. I'm hopeful my time away has made me a ruthless prioritizer and I'm certain I can handle stess 💯 better than before. Literal screaming helps with that. Here's to the mom PMs 🎉
For my parent coworkers, the fact that you have children forces you to ruthlessly prioritize far better than the ones without kids haha. I’m hopeful that it’ll work out well!!
Great video!
Such a nice video from an engineer who want to build some empathy for PMs in my company.
You've described by work life! Awesome video
Product Managers can come from everywhere, inventors, designers, engineers and my favorite entrepreneurs. I went from business development and acted as a product manager to get more sales in a manufacturing company, I learnt engineering and become VP of innovation of our group. Then president and make $400K a year at 34. Just focus on the needs and deep very very deep into why you're making the solution and then focus on your unique positioning.
You are true PM, eat whenever it is possible. I always have my lunch on my meetings because there is no enough time for that
This is one of the best videos about what a ____ does that i've actually ever seen. You must be really good at your job lol. Thanks for sharing :)
Yo, legit, i have never felt more seen 😂 I get so much judgement with people asking me "what do you actually do at your job?" Instant subscribe. You're awesome.
aw thank you!! also, i hope you're doing ok haha
Great content, love it
Hahahaha. A PM here. I can relate to all you just said. All true. Thanks for sharing these and creatively informing us about the PM life - its chronicles and successes. LOL 😆
Keep sharing your brightness and talent to the world. You inspire us and makes us happy! Thank you, Chloe! 😊😊😊
All the way from the Philippines here 🇵🇭
Omg Philippines!! That’s dope!! Glad you found this video very relatable :) glad I got the right experience down!
I am for sure sending this to people when they ask me what I do.
Chloe, thank you! :) You described everything I love and hate (mostly the same things) about being a PM. I am a PM on a dev team of 3.5 people, and I'm dying under the weight of UAT testing on top of all documentation, meetings, marketing assets, project management, etc. Have you also been responsible for testing, and do you have any recommendations? I would also love to hear from anyone else in the comments.
You are a star!!!
Oh god, this is so relatable. Envying the software engineer's role. The manager telling you "eating shit" is your job. Swallowing your pride. Glued to your desk. Meetings. Understaffed so now someone elses job is also your job. MONEY but STRESS.
Im a PM in Australia and waiting for your video on how to get out of this job 😂
omg yeah we just gotta swallow our pride and deal with it.
lmao at the getting out of the job! i mean i think it's possible to make it more balanced. it's just always a balancing act. i think this job suits my personality a lot (at least for now).
Really loved your video!!! Definitely wishing you grow moreee and moreee :)
yey im somglad you actually promoted careerfoundry! im on their PM program because of you!
Oh heck yeah!! How’s it going for you?
How did it go with the program ?
Thanks for talking me out of this career path (I'm currently a UX designer) :D
lmaoooo well UX designers don't have it easy either, but i do think in another world i would have chosen that path instead!
@@chloeshih True! But it's a grind I'm already accustomed to lol. It sounds like you do an awesome job as PM. Keep up the great work and thanks for the educational video!
As a Mom of 2 young kids and a PM at a startup, I can say you hit the nail on the head with this explanation. The role is very overwhelming at times, and feels even more overwhelming as a working mom. If only I knew how to write code, life could possibly be much simpler...lol.
Do u really think that coding looks easier than PM? If that was the case, why do we have 1000s of youtube channels just for cracking coding interviews? Why we don’t have the same for PM roles ?
we actually do have the same for PM roles. PM interviews are gruelling and very challenging. there’s thousands of these videos, and even entire books on how to crack the interview. take a quick search and find out for yourself.
@@MohanRaj-vp1zt Yes coding is easier than Product Management. As a developer I’ve shipped multiple products over 25 years for various companies including Microsoft. I served in an architectural role on the Azure product team participating in the launch of v1 of the platform in 2009. Today I’m a Principal Technical Product Manager at AWS. Where are the 1000’s of videos for Product Management? Dispersed among the thousands of videos for business strategy, systems design, statistical analysis, value proposition design, research techniques, UX design and usability, time management, productivity hacks, economics, graphic design, psychology and more. Often times I write code on the weekends to give my brain a break so it can focus on one logical thing. It’s like taking my brain for a walk or doing a crossword puzzle.
Project Manager here (the other kind of PM), we have a lot of overlap in responsibilities with Product Managers.
Great video! this is the most entertaining and educational video to answer the question, What do you do as a PM? Great job!
Thank u CJ!! Super different from the first time I made this video!! Came a long way haha
Great video
ahhh... i get it now. like the expediter in a kitchen or a bosun.
super fun & informative video! 💪🤩
Girl you are 💪 #getit
I could be wrong but it sounds like what Advertising calls a Project Manager or Producer with the exception of being "client side" and focusing on one app/product (rather than several projects with several different clients). Sounds cushy from that perspective but I'm sure there are challenges that Ad people don't have.
Could you do a video on pm vs pmm (product marketing manager) ? I'd love to really see the difference in work on a day to day basis
Thank you Chloe for this
for sure dom!! glad you enjoyed this vid!
hell yeah subscribed!!!!!
aw thank u!! glad to have ya!!
I wanna be a product manager as it resembles more or less a film director's role (except that there won't be any support kinda thing is provided after launch) which is an unfulfilled dream of my life for some obvious reasons. Currently working as a low code developer in a product firm, i wanna switch it to any role which doesn't involve a lot of numbers like ds,ml,dl or scary tech(springboot,FE,cloud,devops,etc.,)
But...
1) i never ever have been a leader/organiser of any group in my life.
2) i'm someone who can't yell or hurt others even if they seem like not cooperating.
3) i'm someone who just talks whats going on in mind.
4)i fear tech will make me alone if i pursue.(i'm already alone and wanna new circle) So i guess, PM gives that social relief of meeting many people in calls.
5)i can understand a thing thoroughly with a gradual learning curve and i don't wanna compromise on quality/correctness.
6)I'm in india.
7)i'm not a good communicator like you.(like in this video,totally sharp,on point and funny)
Question : Am i fit for PM/APM?
(Long comment, hope you find it and answer me🥲)
Hi, fellow oldest sibling 2nd(ish)-gen immigrant PM reporting in! Keeping my cool while my mom lectured me about how I had to work harder at school or else I was going to ruin my future prepared me for keeping my cool while all the projects I'm responsible for are on fire and customers are asking very tough questions. 🤷
We tend to use the Epics and Stories as the source of truth vs the PRD. Then we build out a PRD skeleton in our wiki by linking the tickets. Helps a lot with the time sink of maintaining the PRD and helps the PM from getting too into solutioning.
gotcha - we go from the PRD to the project task management tool - whether that's jira or asana. we also link to the tickets, but the process has varied tremendously by team so i don't have anything standard to say haha
Nice one Chloe !!!!