What is going on at Dior?! *THEY'RE IN TROUBLE*
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- Опубликовано: 18 июн 2024
- Oh dear, we've found out some shocking news around one of the factories that produces Dior's bags - I'll be trying to dissect this as much as I can in this video. Aside from the fact that we discovered that a Dior bag that costs 53 euros is being sold for 2,600, the factory producing them isn't meeting labour standards in Italy. What does this mean and what does this mean for us as consumers...ENJOY (as much as you can when this is the topic of discussion).
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I'm Italian and honestly if people were expecting with "made in Italy" to have Italian masters and grandmas working on their bags, t shirts, jeans, sneakers and flip flops they delusional. Most of the mass Luxus companies in Tuscany and Milan use Chinese underpaid workers in Italy, and french brands use the same Italian "chinese factories". Real "made in Italy" and high quality materials is only to find in Couture, shoes (depends on brands), and high quite luxury brands. Of course it depends on products and there exceptions for some Mainstream brands putting more efforts in their mass production items like Bottega and few others. Also sunglasses quality which Luxottica dominate the world market makes huge profits on way lower prod. costs.
They “duped” us! We’re buying at full price something that is produced as cheap fast fashion that exploits workers. Taking a luxury hiatus. ❤
I knew this video was coming! This is the kind of thing that happens when "luxury" goods have the same quality as fast fashion. Greed is taking the luxury out of fashion
They need to investigate Chanel, I mean c'mon just look at how much defective merch hits the store
I remember when the Rana Plaza collapsed in Bangladesh, brands like Gucci, Prada and even Versace which is my most favourite brand, were found in the ruins and call me naïve but it shocked me because the products are always labelled as made in Italy. I guess the difference between the luxury brands and the fast fashion brands, the former are just better at hiding their dirty work than the latter. PS RIP the victims of the Rana Plaza collapse.
The stepfather of a friend I had was was the manager of the dior beauty factory in France. He said it costs 3€ to make dior sauvage perfume that’s sold for over a hundred. Same goes to all the makeup and beauty and face products. The highest production cost was around 8€ for a face moisturizer.
People (anti-luxury enthusiasts) called us idiots for spending so much money on these items saying that it was the same shit as other little brands. TURNS OUT they were right. Infact even contemporary brands probably have better ethics. I’m so appalled. Definitely stepped back after the Loro Piana situation with them not paying Peruvian farmers and now this. Disgusting really.
I’ve always wanted a Lady Dior… but this… this ruins the entire elegance of the brand
Totally agree with you Cassie, luxury fashion is supposed to be produced by craftsmen and craftswomen who are valued for their skills by being paid and treated fairly. I hope all luxury consumers care how their purchases are being made, and for the safety and livelihood of the workers!
This is why I feel no guilt in going to the Shanghai street markets for these bags.
Honestly, I am all here for calling these luxury brands out for their bs! Holding these luxury brands accountable for the lack of quality, but raising prices is very much needed! Exposing the horrible working conditions is also a must!
I am a huge Dior girl but this is slave labour and It's gross. Shein and Dior, shameful
what better time to support small design brands that still protect craftmanship and artisanal etiquette.
People should read "Deluxe: How Luxury Lost Its Luster" by Dana Thomas. It describes how Bernard Arnault bought brands that were once small, local family businesses, run by artisans with a devotion to craft, and made them into global marketing machines. E.g, Louis Vuitton; Dior; Loewe. Of course, the same is true of the brands owned by other conglomerates. The prices are commensurate with the size of the marketing machine; not any improvements in quality. And her book was published way back in 2007!
The hypocrisy of these luxuries brands saying don’t buy fakes because it encourages slave labour.
So basically Replica's and The Authentic are made in the same sweat shops and materials 🤔
This is the prime reason why fakes have become so good. There isn't any artisans doing the work, jist random temporary workers. This won't stop them, they'll just move it. It's about greed, thats why the prices going up and quality is down
My lecturers at fashion school had an opportunity to meet with the leather suppliers of Hermès, specifically crocodile leather. They shared that for one crocodile hide, it costs USD300-500. Say it takes 2 crocodiles to make one Birkin/Kelly, depending on size, the material cost alone is far less than what the product is actually selling for. One would think it is the pay of Hermès artisans that makes up the bulk of the price, considering how much the brand highlights the human and craft aspect. But it turns out that they make far less, but I do not have the actual numbers for this.
Paying premium for thoughtfully, ethically, meticulously made products is one thing, paying premium for items churned out in the way described in this report is foolish. I know we pay for the marketing/packaging etc, but also the idea that skilled artisans are making these products. I have no doubt that this is the tip of the iceberg, and many more brands will be exposed. It’s easy to understand the quality issues of other top brands if you assume they are making bags in these types of conditions. Great video!
I think luxury brands have been cutting corners all along but managed to avoid scrutiny based solely on their "good name." Exactly like you said, with their prices, you expect them to be above fast fashion cost cutting and they played us as fools. But they are clearly EXACTLY like fast fashion. They've just have century longevity of their brand name to hide behind. With the consumer complaints in the last few years over reduction of quality, you'd think they'd have taken it as a warning to clean up their act but alas, greed and accountability to shareholders (growth) reign supreme. And if we, as luxury consumers knowing it's fast fashion quality at perpetually increased prices, keep handing out money to them, then we ARE the fools they treat us as.