The biggest fail is announcing that these watches will be available online few weeks after launch and then few days later announcing that it will be stores only. It's the biggest marketing fail I have seen in a while.
Agreed! Swatch: Swiss watch for all…. 🤮 As an Omega owner and lover the epic fail ; planned or by happen stance is a black eye for people wanting to get into the history and make of Omega. As stated. DONT pay over list and put cash in the pockets of the scalpers! They are no better than ticket scalpers and now with all the faults being discovered with the QC of this offering, wait
First, I was about to buy a Moonswatch. But since the movement inside cannot be replaced in case of a failure, I decided not to buy one. Coincidentally, I found an unbeatable offer by Bruno Soehnle for one of their high-end quartz chronographs at a price just 49 Euro more than a Moonswatch. So I got a high quality watch, instead of a cheaply made Swatch for about the same amount of money. Bruno Soehnle even decorate their quartz movements with Geneva stripes and polished and blued screw heads and put them under a display case back!
Well in their defense they never expected the reaction that this release caused, so naturally their strategy had to change. Let's say they did release this online, then we would be experiencing the same issues we had with the Playstation 5's and all the other hot items that were bought up by bots. Does this situation suck for us as consumers? Absolutely yes, but remember at the same time this problem was also caused by the consumers. I'd say just be patient and eventually they will be more widely available.
Yeah it was an epic fail. I think they fell for the "make it scarce and then it will be cool" BS that everyone is attempting to do. It's so transparent and embarrassing what they're doing.
The Moonswatch may be total phenomenon, especially for the Swatch fans. But at the end of the day the only thought that goes through my head is what other quality watches I can buy for the same price or less.
Funny thing - at time of release, I would have gladly paid and placed an order online even if delivery was “fall 2022 or winter 2023.” A month ago, I would have stopped by a store and grabbed one if I was in a city with a store. Now, I truly think I would walk past a full display in a window with little more than a shrug. I just don’t want to be associated with this silliness. Nice idea, off putting execution.
That is ridiculous just because you haven’t been able to get one. What a butt hurt way to look at things The whole situation annoys me also. But don’t take it so personal
I own several Omegas & love the brand. At first I thought the Swatch Moon Watch would cheapen the Omega brand. Then I realized this is a fun watch available in fun colors so you can wear the watch to fit any mood or situation. It is cheap enough to buy all of them. Then reality set in. Swatch said it would be readily available and it is not. Swatch said we could buy it online (since there are not many Swatch stores) and it is not available. As of today, I have soured on this limited supply strategy and no longer want to waste my time to keep checking the website to be continually disappointed. I have lost interested in buying the watch. Kudos to the Swatch marketing department for breaking its promises.
Is some of this down to the fact that they just can't make them fast enough and it was a much larger success than they ever expected? I'm not sure if this is a case of trying to copy Rolex, PP and AP with limited supply or it was just much more popular than they could have dreamed?
It's not Swatch limiting the supply, they just genuinely cannot make them fast enough as of now. Give it a few months and they'll be readily available (in store at least). Online availability isn't something coming any time soon said a Swatch employee to me
ATTENTION: There is another Scam Bot replying to your comments that you have won a competition. This is not me, do NOT reply to it or click on any links it recommends. Thank you to everyone who has alerted me of this via email (all actual accounts linked to me can be found in the description of this video) This video was a bit all over the place with topics. I guess the take-home message is I believe that like the fashion of the times, things will change and their popularity will simmer down in time. DO NOT pay more than list prices for these watches. Even if they are not available at the moment, they are not limited and many more will be made. - Have your thoughts around the MoonSwatch changed since its release?
I too was itching to get one, but because of all the hype and swatch doing a 180 regarding selling online, i instead opted for the Bulova Lunarpilot a much better option imho and did genuinely go to the moon. If and when Swatch decide to correct their mistakes and make the moonswatch available to the masses as promised i may still pick one up for my collection AT RETAIL PRICE not the over inflated prices being asked by scalpers.
The MoonSwatch is a classic case of snatching defeat from the jaws of victory. Swatch took a marketing coup of massive proportions and they turned it into a Mack Sennett Keystone Kops comedy. They could have sold tens of thousands of watches and created thousands of new customers who could buy their products for years, but a bungled roll-out and a totally screwed-up supply chain has resulted in a black eye for the Swiss in general and the Swiss watch industry in particular. I wanted to buy two or three on March 26, but now that I’ve had a chance to reflect on it, I wouldn’t buy them at any price.
Doubt this. You’d buy and if you didn’t given the chance then that wouldn’t be a very smart move. Btw, my kids and their friends know what Omega is and had no clue before this launch. I’d call it a win.
I actually had the chance to buy one at retail a couple of weeks ago, but didn't do it. When they launched I was basically ready to buy 4 of them, but after having to wait for so long, the hype died down somewhat. I'd still have bought one at this point tho, the final nail in the coffin was when I learned that the "crystal" is so cheap that it can be completely destroyed by the paper the box is made out of - and can't be replaced.
@@TECHFIGHTER, your response is hilarious! You don’t know me, and suggesting I’d buy one of the things at this point is absurd. I was swept up in the hype, but the worse the roll-out became, the less I wanted one. That they were not available on-line was dismal, and the suggestion that I “drop by“ one of their stores hoping for the best (with the closest one five hundred miles away) shows that people from small countries don’t understand the vastness of the US west of the Mississippi. I don’t need a MoonSwatch because I have two Omega Speedy Moon watches, along with thirty or forty other various Omegas, vintage and modern. I have been collecting / accumulating watches for thirty years and the last thing I need now is a MoonSwatch. As one person said elsewhere, you’re not getting an inexpensive Omega, you’re getting an expensive Swatch, and one purchased by Bark & Jack two months just had a chrono pusher snap off! I see that as a dead loss . . . If your kids and friends now know about Omega, good for them. I’d say they learned a lesson in how to fail miserably in marketing . . .
I loved the idea of a fun colorful moon watch. Especially with summer coming. Everything about the release was a disaster for the community. Scalpers are the worst and Swatch isn't helping by limiting availability. They're also screwing the folks that don't live near a selected boutique. Closest to me is $1500. The watch isn't worth the money, hands down.
@@vintageswiss9096 Is any watch worth the retail price, because watches in general are vastly overpriced. A lot of your money for any expensive consumer item pays for the name or the logo, whatever the item is from a top end brand - watches, handbags, cars.
Time is a funny thing; when it was released I was so sure I'd get one and I was determined not to pay aftermarket prices. When it was announced they were going to be available online I thought I had a fair shot so I was being patient. I didn't know they basically retracted that announcement but by now I could care less and just want to focus on saving to get my holy grail. So long, moon swatches.
@@glennbeadshaw727 That’s how I feel.. It’s a $30 swatch; that probably cost $1.38 to actually make. Whoever is paying 8,000 percent markup on these novelty toys will absolutely end up regretting it in a few years…
Excellent and enjoyable video. While I like the appearance of the MoonSwatch, I am quite disappointed in both the lack of supply and even more so, in the poor quality of these disposable plastic watches, especially the cheap fused crystal which scratches immediately. The hype is truly hard to understand. I think they are poor value at retail and anyone who pays scalper prices for one of these toys is a fool.
And like with so many watches today, these will be subject to fashion and people will move onto the next cool thing soon enough. It is crazy how there is such a strong grey market for these but hey, it's entertaining ;)
Totally agree. There's always a section of society that wants something before everyone else, so they can post a pic with it and say "look at me" and pay way over for the pleasure. I'll wait till till people are selling them used for £100!
Welcome to the sneaker world especially two years ago and especially hype collabs. I personally had no clue about this moonswatch release But for anyone into sneakers or familiar with that community this is pretty much the norm with any hype/limited /collab release. Only limited locations, long lines, impossible to buy online unless you're lucky, resellers somehow getting most of the stock, insane resell prices sometimes into the thousands that people are actually willing to pay supporting the insanely high resell price, OG collectors and true sneaker enthusiasts frustrated at the situation etc. Swatch like Nike when it comes to collabs in particular could easily make more to satisfy demand and release the product as a general release but that's not the point. Scarcity and difficult to obtain even for an item that does not cost much money is a big win marketing wise. Watch them try this with the Seamaster next. If Swatch owned Tag Heuer they'd probably try this with the Monaco next. Wheather purists agree with it or not This wasn't aimed at them. This came straight from Nike's playbook. I swear Swatch must have sought advise from Nike. I actually own a Speedmaster. I bought mine in '08 but I gotta get it serviced. Love my Speedmaster!
You are spot on, the sneaker market is the warning here. True fact, a good number of people I saw buzzing between the two London Swatch stores were already carrying a Swatch bag with a moonswatch in AND 2-3 pairs of trainers from the hype / tier zero or whatever sneaker stores. I dunno, it's like someone is giving them the heads up. Or they are good at guessing.
I went to the Frankfurt Swatch store to buy a first watch for my daughter 2 weeks ago and when I arrived there was a big queue ~20 people and security outside the store. I guessed it was about the moonswatch as I could see inside the store no one was inside shopping. Had to ask security if I could go in and they then got a store assistant to come and speak to me. I explained I wanted a field type watch for my daughter to learn how to tell the time and they let me in and were very helpful. Chatting to them they have had scalper’s waiting outside the store since the release just in case they get a moonswatch delivery and they now have security to keep them out of the store. The staff don’t even know when they will get new stock.
At its price you should be able to expect that the chronograph hand should line up against the minute markers. The scratches on the glass should be able to be polished out. The case shouldn't leak dye. We all know that the watch is not a true speedmaster but there is a level of quality to be expected that both Omega and Swatch should have insured. They have let themselves down in this respect.
I think your nuanced breakdown of the MoonSwatch is one of the best out there. I love mechanical watches but also really like these, especially the design details from other famous Speedys. But... I must say trying to buy one in London has been a truly awful, traumatic and miserable experience, I have however met many great people in the awful queuing system in London, they have made it worthwhile, but the flippers are still there and they rush to the front of the queue everyday, I have been determined to get one that I like, not to sell but for my collection, and have been number 8 in the queue even number 3, but I have NEVER in many attempts got the watch that I should have had the choice of because the bullies (around 20 or more of them) ALWAYS push in and intimidate the legitimate customers, it's sickening and happens EVEY SINGLE DAY!! Really a rotton thing that Swatch simply cannot control the intimidating gang of flippers. The watches however are brilliant in the 'plastic' as it were!! So a double edged problem, a great product that is scarce and able to be sold outside of the store immediately for double or more. Thanks for your insights.
My prediction regarding the prices coming down to normal & the hype dying down is proof with happened with the Timex Q Reissue launch. I agree Timex & Swatch are worlds apart but the same principles apply. For anyone who wants to buy it, stay patient, and most likely you'll end up with one on your hand from the dealership at dealer price.
I am a proud owner of a Bulova Moon watch. I like the style and look of the new Omega MoonSwatches, However, I wouldn't be willing to pay more than the original price for one. My Bulova Moon watch was only about $20 more than the MoonSwatch (I got mine on sale on Amazon).
First time viewer of this channel and liked your take on this...strange case. I was unaware of this product until a few months ago and was also exited by the prospect of a fun, inexpensive and colorful take on a classic, the inexpensive and colorful aspect of it being critical to why I liked it, but I was taken aback when it was not available online and saw what a mess it is to get it, and really not impressed with the cheapness of it. I enjoy watches and astronomy, but I'm also aware that this is money I can't be affording to throw away as I have kids, a luxury item is not high on the list of things I will spend on, and frankly my wife (who'd be the recipient of a colorful swatch-speedmaster) wouldn't be too crazy about it, as neither of us are big on jewelry, don't have a need for it and already have watches to cover our needs. I'd still rather look for a nice vintage Omega Constellation and give it to her as a gift, but again, she'll probably enjoy it more if I use that money on a nice trip or something she uses more day in and day out. If it was for me and watches, I'd still rather have a Bulova Lunar pilot. Subscribed to the channel.
As a watch collector who fell in love with watches through Swatch in the 80s...I got really excited about getting a speedmaster-type watch (so I don't have to wear my speedmaster at work). IThink I'm going to wait and be patient...and wear my BEAUTIFUL Seiko...Great video, btw!
Your points of view are quite interesting. I think this was a game changer and innovative swing by the Swatch Group. It allows a much wider audience to have an “Omega” on their wrist. I know many serious watch collectors who are keen to buy at least one - just for the fun of it. I think we are entering a new era of watch manufacturing which may have the same effect the “Quartz crisis” had on mechanical watch making. Great review!
Having purchased my 3861 recently after the launch of the moon Swatch l have no issues regarding any snobbery regarding the down grading in society of my watch. I bought it quite simply because l adore it for technical and historic achievements. The fact that a quartz version with a simmler watch face has not changed my opinion in any way and l most likely get the Swatch version to be used as a beater for my every day use. Anyway thanks for your video and your opinion it was well presented and executed !
If the Availability doesn't improve by the Holidays, I predict the Omega/ Swatch experiment will backfire. As a matter of fact, the Holidays is also the deadline of sorts for Rolex in particular. You can smell the Ill Will, in both camps.
It sounds like many are miffed that these aren't coming online (like they promised in the early days) probably because they know that managing those expectations would be virtually impossible too. Maybe these will be a limited run? ;)
I own an Omega Moonwatch that's about 3 years old and have no issue with this Moonswatch introduction. To me it just seemed like a lot of fun! I too would have bought one at retail if I lived anywhere near a Swatch Boutique. But I don't and and didn't get one. My enthusiasm has somewhat tapered off and I would still like to get one but only at retail and only if they are offered online. I'm now waiting for the Swatch release of the Patek Philippe Nautilus and hope to procure the rainbow edition for $325 retail! Maybe I should start waiting in line for one now?
The Swatch revolution has only just begun!! Soon we'll be seeing hybrids of all sorts. And funny enough, the staff probably wouldn't think you to be mad waiting in an invisible line for the next big release (especially after all that's been going on) ;)
@@ID-Guy I love the Omega brand. I have several Seamasters and a few vintage models. I am not at all interested in a plastic quartz watch. Funny though, I do own a Swatch but it is an automatic.
I truly wanted one because I am a collector, but I can't afford an o.g. Speedmaster, so I was waiting for the online release, then Swatch decided "we're not doing the online release no more", in the meantime the hype died out, news about the poor quality of the watch came out and I became uninterested, so I got two Seiko monster, one Antarctica and one Night Antarctica, very cool watches, made of stainless steel, mechanical movements, beautiful dials. So long moonswatch.
Great video. Both sides well articulated. I've always been a huge fan of the Speedmaster Moonwatch and am still working on getting one. Most of my focus has been on the vintage Seamaster, De Ville and Constellation! The Swatch equivalent - is an opportunity to fill the gap until mine lands! The OG Omega Speedmaster Moonwatch can never be replaced by any colab. I wish they didnt do the dot-above-the-90 on the Moonswatch.
I waited in line at the Dallas swatch store-- they only had 50 watches. There was 1000 people in line. The experience really soured my opinion of Omega and Swatch. I still like my 1972 seamaster dress watch but I might just buy a Bulova Lunar Pilot before I buy a Moonswatch.
I love the marketing and the interest the MoonSwatched garnered for the industry, big positive there. That being said, their eventual lack of product and the fact it's even overpriced for the $260 list price made me lose interest in these watches a few weeks after release. Instead, I got a Seiko SARV001. Beautiful all metal automatic, JDM exclusive that I had shipped to the United States for $200 total with tax/shipping. Vastly better than a plastic quart I was about to buy, even if they had any in stock.
There's really a night and day difference when we compare Seiko's to Swatches. Over 50 years of creating stupidly affordable automatic movements and all original designs... it's virtually impossible to beat Seiko for what they offer (and that's why we love 'em) Congrats on the pickup brother! Clean, clean looking model (love the JDM day script)
I totally agree. I will say that this collaboration between Swatch and Omega it's very cool. But I don't think that all the hype justifies a price tag $260 for a "toy" homage.
By limiting to boutiques, they're pushing themselves into a predominantly negative view by most watch lovers I think. They're turning potential marketing genius into a sea of anger. Buy a Bulova Lunar Pilot instead.
It's not only that. I live in Switzerland where you have s Swatch boutique in every city. They have no stock! They advice you to come from time to time like I have nothing better to do in my free time.
Kudos to you ID guy. I really appreciate your videos and we'll expressed opinions. I don't always agree with them (today I do), but I greatly enjoy them nonetheless. There is a professionalism, maturity, impartiality as well as good vocabulary and excellent diction that are standouts. Your oratory style would actually lend to a podcast series, but only serves to elevate the excellent editing and visuals you present. I wish you every success.
Hype is a fundamental aspect for people either to be first to own, first to flip ans first to be noticed. I think it's a fun option for people who wants to join the hobby.
Just be aware that the Bulova is a big watch! See a side-by-side of it next to a Speedmaster ;) Tonnes of background and history to it though. Even today it's still underrated. Great call Barry!
I was definitely enthusiastic early on about their marketing strategy but not so much now. I think it’s a fair assessment that they have been overwhelmed with the demand. The Moonswatch never appealed to me personally. It just looks like what it is - disposable.
Nobody could've predicted the madness that sprung up and it also sounds like many are bummed that they aren't going to be available online but hey! The pandemonium was entertaining ;)
Great breakdown, I mostly agree with what you said. The main positive aspect of this hype is, to create more true watch lovers. People who are perhaps interested in history and stories behind these pieces...
Thank you for the follow-up! This balanced presentation was exactly what I was looking for. I personally wouldn't pay $300 for a plastic watch, I really don't care what brand. This entire event shows the power of hype. I've seen it in the past (look up the Beanie Baby craze).
Violence aside, I thought the release reinvigorated the industry by providing a much needed jolt, and was a welcome change from everybody complaining about unchanged Rolex releases. Given price was not a factor, I wish they found a more creative way to distribute these, like maybe requiring you show up with a >5 year old swatch to get one. Separately, I stopped by a store months ago to change the battery on my old pop swatch, and apparently they do this for free - gratis. I was pleasantly surprised.
Hey, at the end of the day you either like a watch or you don’t (unless you are a flipper). I like it and have the Pluto version. I certainly don’t think this release has damaged the Omega brand, it’s class.
What I loved about the Moonswatch, is that in hot weather, you can have a wrist skin that matches the colour of the watch. Truth it's a piece of sxxt that should have stayed in the recycle bin it was dug out of.
I went to London two weeks ago to check the stock levels around UK, and I was told by the manager at the Covent Garden branch that they only stock the moonswatch in the covent garden and one other London branch (not Oxford street), as well as one shop in Edinburgh. He also said people are *still waiting* for hours each day for watches that aren’t in stock. In London they flip them all - the colour doesn’t matter to them. This sucks for people like me who just wanted a cheap speedmaster.
I got the mission to the sun and people seem to go crazy when they see a moonswatch in person! My Rolex ( not that I care) gets no wrist attention. It’s funny! I love watches high end and affordable. I wear my Seiko watches more than any brand I own. It’s a cool watch and I’ve worn it maybe 10 times in 2 months. I put a crystal protector on it and it sits in my watch box lol. Seiko is my go to. Always
Excellent take and commentary. Personally, they had my money and then they didn’t. I cared AT FIRST enough to wait in line launch day only to get turned away five people from the door with no explanation, stop in three other boutiques, in three different cities over a couple weeks and then… I didn’t think about them again until this video. I have totally stopped caring TBH.
I really like(d) the MoonSwatch and wanted one. The Neptune or Jupiter. But it is more difficult to get then an actual Moonwatch. I am lucky enough to own two of them. Just wanted the MoonSwatch for the summer and traveling. At the moment i no longer want one. I will have a look at other nice affordable options as a fun new summer/travel watch. Great episode once again!
Thanks for this Theo. The secret is to just throw any watch on a nato and it instantly becomes that summer / travel watch ;) Have a great start to your weekend brother!
For summer and travelling I suggest a diver then, the moonswatch is just splashproof if I remember correctly, at least you'll get something that can take a beating for the same money or less even.
@@alessandrozuffi5068 thanks for the feedback. About 50% of my watches can handle water. Now wear a Plante Ocean. Just looked at something with color. But at the moment I don’t know.
@@ThD040 I see, you should start a thread on watchuseek, definitely an interesting topic. I personally just started buying watches with colored dials, lately I've been feeling rather adventurous let's say, but nothing comes to mind that is similar to the moonswatch from big brands, maybe some micro-brands like Dan Henry have very colored pieces at a similar price.
Great video as always. I went to my local omega A.D to enquire about one of the moon swatches when they first came out. They told me they were only available in the swatch shops. I think this was omega saying they didn’t want them in there A.D’s because it would look bad selling cheap plastic speedmasters next to real ones.
I have no issue with the release of the watch series, but what I cannot forgive is the sheer ineptitude of the way it was released and how customers were treated.
As a Omega Moonwatch owner, my intention is to buy one of these Moon-Swatch models, just for fun. I’m in no hurry and if they stop before I can get one, too bad. I’m not willing to pay a premium for one.
Another well thought out video. Thank you! I really like the points you made about true value vs hype. At this time, currently, I don’t see the collab as healthy. If they were available freely, at the already high price point, it WOULD be “fun” Not seeing the fun in the current market.
I was in Miami a couple of weeks ago and the boutique had no moonswatches. If they had some in stock I would have bought one but I will not pay a penny over retail or wait in queue. Just for the record I own a speedmaster pro 3861. Well worth the money for the original article. Cheers.
Thanks for this Jason. It's nuts how many are so eager to go this far to own one (and maybe that's the message of this video?) And fully with you on the 3861... I was so close to picking one up at the beginning of the year. Getting one in hand, it's verrrry hard to say no ;)
I went to the swatch boutique in Miami and they were complete pricks and totally snobbish 😂 like they were Rolex or Patek or something . That said I bought one and don’t waste your time or money. It wears cheap on the wrist and feels terrible. It looks way better on their website than on my wrist for sure.
Really interesting observations - but what many buyers may not spot is that the Swatch version of the Speedmaster does not replicate the Omega watchface but rather an earlier Swatch Irony face - and presumably mechanism
My second comment is that l do understand people's frustrations over trying to buy one. Chicago Swatch store closed due to covid but l was determined to get one and since my brother lives in Vegas, l bought a ticket, flew out and went straight to store and got in line, 18 hours ahead of the store opening/release. I was number 2 in line believe it or not. My brother brought us (Tim, #1) some food and hung out for a bit. It was actually a fun experience and l got the sun. My brother got me a mars a few weeks later. I agree, this coulda been handled 100% better. I still love Omega, l still love Swatch and l still like my Moonswatchs.
If you want a cheap moonwatch, get the Bulova moonwatch. Yes the Bulova went to the moon, yes it looks like an Omega (more or less), it has a high beat movement that is more accurate than every other watch on the market short of a Grand Seiko Quartz.
I bought a Moonswatch at the Grey Market. Why? Cause i was diagnosed with a serious disease in February. Spending 2 months in Hospital caring about something unnecesary as the topic of watch colllecting gave me peace and was a nice distraction from anything related to pain, death and suffering. I did wait though until the price went down to 500€.. paying the extra 250€ for my curiosity, knowing that the true value of the watch is not worth it. Yes, it Looks Like a plastic watch and honestly not the best of quality. I own Rolex, Tudor and also brands Iike Orient and the Seagull, so i can compare it to watches of real quality. It really Looks Like a 50€ watch to be honest. The Second reason why i bought it was that it has the tiny 2021 on the Dial. I Figure that the newly Produced moonswatches come with a 2022. I wanted a true memory of this crazy historic Hype.
The whole Moonswatch thing is very interesting. I mean, watches are jewelry, and people lining up to buy... cheap, disposable jewelry... is weird to me. On the other hand, I was looking for a nice cheap moonphase / day-night complication watch (being an astronomy aficionado) when this whole thing exploded, and THAT got me thinking moonwatch, and THAT got me thinking "but for this price?" and it all lead to setting my mind on a Bulova Lunar Pilot, 100US more than the official price of the Swatch/Omega plastic, yes, but certainly much more sensible that whatever inflated prices people where paying for those. And the Bulova is a NICE, quality watch. So to address one of your points, I guess this launch DID make some people get into a bit more quality watches, and that´s alright.
You see people wearing stuff like beaded bracelets and these items are cheap too. I think Moonswatch occupies this disposable accessory space and it's meant to keep the actual Speedy cool. As far as actual watches go that Bulova you've got is a more respectable piece though honestly, I'm tired of both Omega and Bulova overplaying that Moon landing story :) If you think about it, just about any watch would've been able to fulfill that role.
@@baze3SC fair. As an amateur astronut, I love the "history" behind the Bulova, and would never even try to get the Speedy heh. Was looking for a good watch so got lucky. Re: the moonswatch, at the end of the day people SHOULD get what makes them happy, I only wish there was more knowledge about the price and how it relates to the materials.
I went to Vienna last weekend and the guy in the Swatch store didn't even let me touch these watches. There was a full box in the window but no other pieces of these watches. I told the guy that I just tried out some Rolex watches with my wife and also tested a Patek and A. Lange earlier which were really expensive but it did not matter. He was aware of all the issues that showed up online like the scratching of the watch when placing it in the box and closing it, the color coming off, etc. This hype is just something that says a lot about the world we live in today...
People should also know these watches are not serviceable other than changing the battery it cannot be opened for repairs so this video is absolutely correct in being careful on how you spend your money.
Your B&W outtake at the end says it exquisitely. The weirdness of it all. Bottom Line - I despise the grey market or whatever anyone wants to call it. The worst aspect is that there are people out there willing to pay those 'grey' over-priced prices to have something NOW. I will not kowtow to the hype or the grey market. In many ways, it has turned me off regarding watch collecting. I no longer need just one more watch, which makes my wife quite happy.
I''ve had that same wake-up this year too. My small collection feels so solid now and I'm actively not even look at watches anymore (considering what might be next on the list) As for the Grey / secondary BS, it's abhorrent. I feel for those who are buying these pieces (maybe they aren't the wiser - and that's even more terrible) That last line of yours made me chuckle ;)
Well I missed this launch and through this launch I revisited Omega as I wasn’t up to date that the brand launch some cool pieces and end up buying a real speed master , and I’m happy to include it to my rotation. This collab imho is shocking but cool a good or bad way to generate attention and disrupt the norm. These are battery powered and in a year or two people will be laying them down but one day when they could afford a piece I’m pretty sure they’ll gravitate to the real one as it will remind of the year 2022 when they were just starting and still in their way up that they were introduced to a cool watch called Omega. We have to remember humans are very nostalgic in one way or the other so I’d say more power to both brands and welcome to the new and upcoming watch collectors and don’t mind the negative vibe u get these people are just tired maybe lol but most watch collectors enjoy and have a good sense of humor. Just my 2 cents
very well put.. i did indeed get the enthusiasm at the beginning, but now... you can get the bulova lunar pilor for that money and even the swatch night flight (stainless steel case, same movement and very similar to the speedmaster) plus a lot of other realy great watches.. people keep saying that it's a cheap watch but it's not, it's a very expensive plastic watch.. it does indeed say omega and speedmaster on the dial but everything else is just not worth it.. you can get an actual vintage omega de ville for that money..
I have been wearing Swatch since the 80's and a lot of my 1990's release watches in my collection are still going strong. I for one want one of these for the it factor. Swap the bands with an Omega OEM band and you have a winner
In recent years I have become someone who appreciates watches. I'm not "well off" but I'm not poor by any means. I have a small collection, mostly Japanese watches cause that's what I like, but the Omega Speedmaster has ALWAYS been a watch I have coveted for my collection. Not to flex, because I believe watches should be worn and appreciated for what they are, not a status symbol. I find myself often in my down time staring and intently (maybe for too long) watching the graceful sweep of an autos second hand. There's something rather enjoyable about that and for me, that's why I collect them.
Great video. I'm really saddened by what happened with all the hype. I would love to have one but just like graphic cards going thru the roof last year... Seems like this watch is going the same direction. I guess I'll wait until the hype dies down. Thanks for saying what needed to be said.
At this point I’m genuinely surprised that Swatch has not been able to provide boatloads of these watches. How hard could they be to produce? Are they having them made by Moser? 😉 anyway. It does seem to have backfired. It’s definitely turned me off. I have no inclination to buy one now. ( love that Seiko 5 you are sporting)
Yup, they woulda gotten my money, if they'd been available. A great idea, with an utter fail of execution. It wasn't at all about owning an Omega, because it's not one. It was just an exciting idea, an "official" moon watch homage. I've never liked the Speedy enough to buy one. I liked the Bulova Lunar Pilot much better, a better story as well, behind it, and that's been my "moon" watch for years. But, I would've wasted my money on this collab, if available. Glad it wasn't, as the reviews are dismal. I bought the 50th Anniversary Lunar Pilot instead, to celebrate not getting this cheap piece. Bulova was definitely worth it, proper Limited Edition, broadly available, presentation box, commemorative coin, titanium build, sapphire, etc. They know how to release a watch.
The irony is that it’s probably easier to get the real Speedmaster! I finally bought the real Speedmaster Moonwatch recently. I love it and it was easier to buy than a MoonSwatch.
I think I speak to the majority of the people. When I heard the news, I was there on launch day lined up but unfortunately couldn't get one. But after many weeks of seeing reviews and seeing how impossible is to get and plus the cheap quality.... I have to say I lost all interest in it all together. Not even worth it at $150. Disposable cheap plastic watch.. What a shame.
Taking stock of what's happening with this watch, I would recommend saving up and buying the other moonwatch. The Bulova Lunar pilot has a speed master inspired design, high accuracy mecha-quartz movement and history relating to the Apollo 15 mission. For around £500 on the bracelet, you have a watch which can sit comfortably with other watches relating to space exploration. In the meantime, I'll save up for an Omega Speedmaster.
Great shout for the Bulova, T-Bone! (my only gripe is it may be too big for some) BUT it has the history, design and Meca-Quartz (I love them) And I can't tell you how close I was to buying a 3861 at the beginning of the year... be warned... it's very hard to say no to one when it's in the hand...
You've pretty much said it all about the Moonswatch 👍. I wasn't at all surprised to see the aftermath of this launch (hordes of people scrambling outside Swatch boutiques; Moonswatches appearing online being sold for far greater than retail). Good or bad, these are the realities of life in the digital/social media age. My personal opinion of the Moonswatch is this: At $265-270 it's waaay overpriced for me. I get it, the Omega and Speedmaster name holds weight, and that in itself--the brand, the prestige--is the main allure for getting one...or two...or five. Fear of being left out also comes into play, I guess. It's kinda funny that you're wearing a Seiko 5 in this video. Upon hearing about the Moonswatch and its pricetag, all I thought about was the Seiko 5. I'd like to think that I'm responsible with my purchases, putting extra emphasis on price and value; I don't care about "experiencing" a Speedmaster made out of bioceramic or what-have-you, I'll get a Seiko 5 Sports...with a cute anime dial 😄. I've said my peace. Cheers 🍺
Always love your hot takes Fresh! And you're right about the Social media angle, it's a reality today that word spreads SO fast and brands have to be aware of it. But man, Seiko 5, Prospex, whatever! They're grand. It's mind-blowing to think that you're getting so much for less than half of one of these MoonSwatches...
Was interested during prelaunch and during the launch but had doubts. Glad I didn't get one. I am more inclined to obtain the black dial variant of that Seiko on your wrist. I already have the white and green. 😊
I guess I'm in the majority and I really like these watches. The idea of this watch is great in the fact that it allows those who cannot afford a true Speedy to have something that draws inspiration from it. True, no one will be confused that these are as good, but I believe that is not the point. The point it is to have something fun and affordable. In that case, the folks as Swatch & Omega succeeded. The flippers of the world have ruined another set of watches. I want one, but will wait until the hype dies down. It might take a year or more. And I am fine with it.
I'm a Dive Master so I had a Omega Seamaster , used to for hundreds of dives and then it went tits up! My Seiko for $200 works like a Champ no issues still use it today after 25 years.
Really great video. Thank you very much. I think this brand collaboration is going to pick up steam. For example I understand now that Rolex and Timex are introducing the Tolex in late July of this year. I bet that item will have similar hype and lines out the door…
After a 3.5hr bus ride, 4 hour wait in the queue and another 3.5hr bus ride, I went home empty handed. This was supposed to be my precursor to a seamaster for my wedding. I’ve just bought a Breitling Avenger instead.
Great video. It's brilliant marketing IMO. Swatch get a push, and I'm guessing at least 1-2% of their moon swatch customers won't scratch that itch they have and will buy Omegas in a year or two. I wanted a swatch for myself for nostagic reasons, but waiting in line is ridiculous. For Harry Potter, Apple products. a swatch, black friday sales. It's all ridicious.
There was a time in South Africa when Burger King first arrived in Cape Town and there were queues for DAYS to get one... I remember that fondly (seeing the queue every day during my commute) ;) It's all ridiculous (but hilarious)
I personally think that Omega is an aspirational brand (it not being the only one, of course). It has a history, quality and story it has been and still is creating. All Omegas in my eyes should be the prices they already are - in short offerering very good value for money, high quality and capable pieces. They should not be 'watered down' as such. I think a quartz Speedmaster or Seamaster (in the normal case and with the same everything else) at slightly lower price would have been a more suitable release whilst sticking to the brands values. Buuuut....that's just what I think. 🤷♂️🙂
To me this launch is really something that comes from hype culture, it’s similar to what we see happen with sneaker releases several times per year, scalpers pick them up asap and flip them for profit on stockX or similar platforms. I do see a lot of cross over between sneaker culture and the people who are new(er) to watch culture, I knew this was going to be big when sites like “hypebeast” started to pick up on the story before the launch. Also in general these “hype” sites have been publishing more watch content over the past 1 year or so. I think this a very interesting direction watch culture is going.
I have a 1952 Omega Geneva. It’s all original with 3 different color bands you can switch. It has a tool for removing and replacing the band. I have never seen another one.
I thought of getting to the Swatch store that morning but when I saw the lines all over the world I just said “forget it”! If Omega can’t sell it online, I don’t want it.
I bought one in Milan with no line. It’s was the last one in the city. I along with everyone else was told they were sold out, but somehow there was one in the back room. It’s a cool watch but I have to agree my Seiko 5 field watch is definitely a much better value.
The people in those queues were largely people who had no interest in watches. They had seen the Ebay prices for the handful that sold for stupidly high prices pre-release and simply wanted to make money. It could have been any 'product'. It was a modern-day gold rush. And most of the people in those queues were actually poor people being paid to stand overnight in queues to buy watches for dealers with deep pockets.
The biggest fail is announcing that these watches will be available online few weeks after launch and then few days later announcing that it will be stores only. It's the biggest marketing fail I have seen in a while.
Agreed! Swatch: Swiss watch for all…. 🤮
As an Omega owner and lover the epic fail ; planned or by happen stance is a black eye for people wanting to get into the history and make of Omega. As stated. DONT pay over list and put cash in the pockets of the scalpers! They are no better than ticket scalpers and now with all the faults being discovered with the QC of this offering, wait
First, I was about to buy a Moonswatch. But since the movement inside cannot be replaced in case of a failure, I decided not to buy one.
Coincidentally, I found an unbeatable offer by Bruno Soehnle for one of their high-end quartz chronographs at a price just 49 Euro more than a Moonswatch. So I got a high quality watch, instead of a cheaply made Swatch for about the same amount of money.
Bruno Soehnle even decorate their quartz movements with Geneva stripes and polished and blued screw heads and put them under a display case back!
Well in their defense they never expected the reaction that this release caused, so naturally their strategy had to change. Let's say they did release this online, then we would be experiencing the same issues we had with the Playstation 5's and all the other hot items that were bought up by bots. Does this situation suck for us as consumers? Absolutely yes, but remember at the same time this problem was also caused by the consumers. I'd say just be patient and eventually they will be more widely available.
Yeah it was an epic fail. I think they fell for the "make it scarce and then it will be cool" BS that everyone is attempting to do. It's so transparent and embarrassing what they're doing.
Exactly, they should’ve done preorders
The Moonswatch may be total phenomenon, especially for the Swatch fans. But at the end of the day the only thought that goes through my head is what other quality watches I can buy for the same price or less.
Funny thing - at time of release, I would have gladly paid and placed an order online even if delivery was “fall 2022 or winter 2023.” A month ago, I would have stopped by a store and grabbed one if I was in a city with a store. Now, I truly think I would walk past a full display in a window with little more than a shrug. I just don’t want to be associated with this silliness. Nice idea, off putting execution.
Agree- I feel the same.
That is ridiculous just because you haven’t been able to get one. What a butt hurt way to look at things The whole situation annoys me also. But don’t take it so personal
@@SD-xn5gk nahh lotta people are like him... it’s just so silly people getting pushed over for a watch is stupid
Took the words right out of my mouth.
@@SD-xn5gk You're ridiculous. They screwed the pooch with this.
I own several Omegas & love the brand. At first I thought the Swatch Moon Watch would cheapen the Omega brand. Then I realized this is a fun watch available in fun colors so you can wear the watch to fit any mood or situation. It is cheap enough to buy all of them. Then reality set in. Swatch said it would be readily available and it is not. Swatch said we could buy it online (since there are not many Swatch stores) and it is not available. As of today, I have soured on this limited supply strategy and no longer want to waste my time to keep checking the website to be continually disappointed. I have lost interested in buying the watch. Kudos to the Swatch marketing department for breaking its promises.
Is some of this down to the fact that they just can't make them fast enough and it was a much larger success than they ever expected? I'm not sure if this is a case of trying to copy Rolex, PP and AP with limited supply or it was just much more popular than they could have dreamed?
It's not Swatch limiting the supply, they just genuinely cannot make them fast enough as of now. Give it a few months and they'll be readily available (in store at least). Online availability isn't something coming any time soon said a Swatch employee to me
The absolute best watch storyteller on RUclips - truly appreciate the quality of your content as well as the fabulous presentation
Right there with The Watch Finder. They should do a collaboration. And Teddy Baldassarre is no slouch he is also Amazing.
Never have I watched a video with better written (and spoken) text on RUclips. Chapeau!
ATTENTION: There is another Scam Bot replying to your comments that you have won a competition. This is not me, do NOT reply to it or click on any links it recommends. Thank you to everyone who has alerted me of this via email (all actual accounts linked to me can be found in the description of this video)
This video was a bit all over the place with topics. I guess the take-home message is I believe that like the fashion of the times, things will change and their popularity will simmer down in time. DO NOT pay more than list prices for these watches. Even if they are not available at the moment, they are not limited and many more will be made. - Have your thoughts around the MoonSwatch changed since its release?
Hard to believe that these are harder to get, and easier to flip, than the actual moon watch!
@@interianesq Baffles the brain, right? I include a UK listing page of these MoonSwatches on eBay during the clip and it's madness...
I too was itching to get one, but because of all the hype and swatch doing a 180 regarding selling online, i instead opted for the Bulova Lunarpilot a much better option imho and did genuinely go to the moon. If and when Swatch decide to correct their mistakes and make the moonswatch available to the masses as promised i may still pick one up for my collection AT RETAIL PRICE not the over inflated prices being asked by scalpers.
Do not pay more then retail!? Do not pay at all.
I’ll pay retail.
Swatch should allow wait-list for it. No stock, no wait-list, the consumers are in the dark of how to acquire it from the boutique.
Maybe this will get discontinued after all ;) Oh the irony!
Talking of irony, i had an all stainless swatch irony many years ago, i think it cost £80 something to think about..
The MoonSwatch is a classic case of snatching defeat from the jaws of victory.
Swatch took a marketing coup of massive proportions and they turned it into a Mack Sennett Keystone Kops comedy.
They could have sold tens of thousands of watches and created thousands of new customers who could buy their products for years, but a bungled roll-out and a totally screwed-up supply chain has resulted in a black eye for the Swiss in general and the Swiss watch industry in particular.
I wanted to buy two or three on March 26, but now that I’ve had a chance to reflect on it, I wouldn’t buy them at any price.
Doubt this. You’d buy and if you didn’t given the chance then that wouldn’t be a very smart move. Btw, my kids and their friends know what Omega is and had no clue before this launch. I’d call it a win.
I actually had the chance to buy one at retail a couple of weeks ago, but didn't do it.
When they launched I was basically ready to buy 4 of them, but after having to wait for so long, the hype died down somewhat. I'd still have bought one at this point tho, the final nail in the coffin was when I learned that the "crystal" is so cheap that it can be completely destroyed by the paper the box is made out of - and can't be replaced.
@@TECHFIGHTER, your response is hilarious!
You don’t know me, and suggesting I’d buy one of the things at this point is absurd. I was swept up in the hype, but the worse the roll-out became, the less I wanted one. That they were not available on-line was dismal, and the suggestion that I “drop by“ one of their stores hoping for the best (with the closest one five hundred miles away) shows that people from small countries don’t understand the vastness of the US west of the Mississippi.
I don’t need a MoonSwatch because I have two Omega Speedy Moon watches, along with thirty or forty other various Omegas, vintage and modern. I have been collecting / accumulating watches for thirty years and the last thing I need now is a MoonSwatch.
As one person said elsewhere, you’re not getting an inexpensive Omega, you’re getting an expensive Swatch, and one purchased by Bark & Jack two months just had a chrono pusher snap off! I see that as a dead loss . . .
If your kids and friends now know about Omega, good for them. I’d say they learned a lesson in how to fail miserably in marketing . . .
Just wait till Rolex makes the Daytona in plastic. People will lose their minds at $400
Imagine? A Plastic Daytona would fetch the same price as a house haha! Oh, what a time to be alive...
Rolex X Tudor recycled plastic Quartz Daytona
@@HRM.H Plastona, it's coming!
I loved the idea of a fun colorful moon watch. Especially with summer coming. Everything about the release was a disaster for the community. Scalpers are the worst and Swatch isn't helping by limiting availability. They're also screwing the folks that don't live near a selected boutique. Closest to me is $1500. The watch isn't worth the money, hands down.
The watch isn’t even worth the retail price.
@@vintageswiss9096 Is any watch worth the retail price, because watches in general are vastly overpriced. A lot of your money for any expensive consumer item pays for the name or the logo, whatever the item is from a top end brand - watches, handbags, cars.
@@danMdan some. Rolex Daytona sells for double or triple on the resale market. Sometimes quadruple for a used piece.
Steve Jobs said The consumer doesn’t know what they want until we tell them. The Moonswatch is a perfect example of that
Time is a funny thing; when it was released I was so sure I'd get one and I was determined not to pay aftermarket prices.
When it was announced they were going to be available online I thought I had a fair shot so I was being patient.
I didn't know they basically retracted that announcement but by now I could care less and just want to focus on saving to get my holy grail.
So long, moon swatches.
Same!
Yep.... I hear you.... if I found one brand new for 50 bucks I'd buy it but that would be about it
@@glennbeadshaw727 That’s how I feel..
It’s a $30 swatch; that probably cost $1.38 to actually make.
Whoever is paying 8,000 percent markup on these novelty toys will absolutely end up regretting it in a few years…
well if you were buying swatches your holy grail is A $900 Tag Heuer
which does not have a store on mont blanc it's practically in meyron
Excellent and enjoyable video. While I like the appearance of the MoonSwatch, I am quite disappointed in both the lack of supply and even more so, in the poor quality of these disposable plastic watches, especially the cheap fused crystal which scratches immediately. The hype is truly hard to understand. I think they are poor value at retail and anyone who pays scalper prices for one of these toys is a fool.
And like with so many watches today, these will be subject to fashion and people will move onto the next cool thing soon enough. It is crazy how there is such a strong grey market for these but hey, it's entertaining ;)
Totally agree. There's always a section of society that wants something before everyone else, so they can post a pic with it and say "look at me" and pay way over for the pleasure. I'll wait till till people are selling them used for £100!
Same can be said for Rolex, albeit at a different level. Same same
I actually wanted the watch for retail price because I like the design, but the fact they scratch so easily, I'm out.
@@aeis3007 Same here!
Welcome to the sneaker world especially two years ago and especially hype collabs. I personally had no clue about this moonswatch release But for anyone into sneakers or familiar with that community this is pretty much the norm with any hype/limited /collab release. Only limited locations, long lines, impossible to buy online unless you're lucky, resellers somehow getting most of the stock, insane resell prices sometimes into the thousands that people are actually willing to pay supporting the insanely high resell price, OG collectors and true sneaker enthusiasts frustrated at the situation etc. Swatch like Nike when it comes to collabs in particular could easily make more to satisfy demand and release the product as a general release but that's not the point. Scarcity and difficult to obtain even for an item that does not cost much money is a big win marketing wise. Watch them try this with the Seamaster next. If Swatch owned Tag Heuer they'd probably try this with the Monaco next. Wheather purists agree with it or not This wasn't aimed at them. This came straight from Nike's playbook. I swear Swatch must have sought advise from Nike. I actually own a Speedmaster. I bought mine in '08 but I gotta get it serviced. Love my Speedmaster!
You are spot on, the sneaker market is the warning here. True fact, a good number of people I saw buzzing between the two London Swatch stores were already carrying a Swatch bag with a moonswatch in AND 2-3 pairs of trainers from the hype / tier zero or whatever sneaker stores. I dunno, it's like someone is giving them the heads up. Or they are good at guessing.
I went to the Frankfurt Swatch store to buy a first watch for my daughter 2 weeks ago and when I arrived there was a big queue ~20 people and security outside the store. I guessed it was about the moonswatch as I could see inside the store no one was inside shopping. Had to ask security if I could go in and they then got a store assistant to come and speak to me. I explained I wanted a field type watch for my daughter to learn how to tell the time and they let me in and were very helpful.
Chatting to them they have had scalper’s waiting outside the store since the release just in case they get a moonswatch delivery and they now have security to keep them out of the store. The staff don’t even know when they will get new stock.
I'm not as excited about these swatches anymore as I was in the beginning. In some kind of sense I feel like the whole campaign backfired.
And like all trends and fashion, soon it'll be a thing of the past and people will move onto the next hot topic.
If anyone needed proof on how important a brand name is to the desirability of a product this is it.
Brilliantly said Underachieving... No Speedmaster or Omega affiliation and this would've just been another swatch ;)
At its price you should be able to expect that the chronograph hand should line up against the minute markers. The scratches on the glass should be able to be polished out. The case shouldn't leak dye. We all know that the watch is not a true speedmaster but there is a level of quality to be expected that both Omega and Swatch should have insured. They have let themselves down in this respect.
I think your nuanced breakdown of the MoonSwatch is one of the best out there. I love mechanical watches but also really like these, especially the design details from other famous Speedys. But... I must say trying to buy one in London has been a truly awful, traumatic and miserable experience, I have however met many great people in the awful queuing system in London, they have made it worthwhile, but the flippers are still there and they rush to the front of the queue everyday, I have been determined to get one that I like, not to sell but for my collection, and have been number 8 in the queue even number 3, but I have NEVER in many attempts got the watch that I should have had the choice of because the bullies (around 20 or more of them) ALWAYS push in and intimidate the legitimate customers, it's sickening and happens EVEY SINGLE DAY!! Really a rotton thing that Swatch simply cannot control the intimidating gang of flippers. The watches however are brilliant in the 'plastic' as it were!! So a double edged problem, a great product that is scarce and able to be sold outside of the store immediately for double or more. Thanks for your insights.
My prediction regarding the prices coming down to normal & the hype dying down is proof with happened with the Timex Q Reissue launch. I agree Timex & Swatch are worlds apart but the same principles apply. For anyone who wants to buy it, stay patient, and most likely you'll end up with one on your hand from the dealership at dealer price.
I am a proud owner of a Bulova Moon watch. I like the style and look of the new Omega MoonSwatches, However, I wouldn't be willing to pay more than the original price for one. My Bulova Moon watch was only about $20 more than the MoonSwatch (I got mine on sale on Amazon).
First time viewer of this channel and liked your take on this...strange case. I was unaware of this product until a few months ago and was also exited by the prospect of a fun, inexpensive and colorful take on a classic, the inexpensive and colorful aspect of it being critical to why I liked it, but I was taken aback when it was not available online and saw what a mess it is to get it, and really not impressed with the cheapness of it. I enjoy watches and astronomy, but I'm also aware that this is money I can't be affording to throw away as I have kids, a luxury item is not high on the list of things I will spend on, and frankly my wife (who'd be the recipient of a colorful swatch-speedmaster) wouldn't be too crazy about it, as neither of us are big on jewelry, don't have a need for it and already have watches to cover our needs.
I'd still rather look for a nice vintage Omega Constellation and give it to her as a gift, but again, she'll probably enjoy it more if I use that money on a nice trip or something she uses more day in and day out. If it was for me and watches, I'd still rather have a Bulova Lunar pilot.
Subscribed to the channel.
As a watch collector who fell in love with watches through Swatch in the 80s...I got really excited about getting a speedmaster-type watch (so I don't have to wear my speedmaster at work). IThink I'm going to wait and be patient...and wear my BEAUTIFUL Seiko...Great video, btw!
That Seiko 5 point and longevity is spot on
Your points of view are quite interesting. I think this was a game changer and innovative swing by the Swatch Group. It allows a much wider audience to have an “Omega” on their wrist. I know many serious watch collectors who are keen to buy at least one - just for the fun of it.
I think we are entering a new era of watch manufacturing which may have the same effect the “Quartz crisis” had on mechanical watch making.
Great review!
Having purchased my 3861 recently after the launch of the moon Swatch l have no issues regarding any snobbery regarding the down grading in society of my watch.
I bought it quite simply because l adore it for technical and historic achievements.
The fact that a quartz version with a simmler watch face has not changed my opinion in any way and l most likely get the Swatch version to be used as a beater for my every day use.
Anyway thanks for your video and your opinion it was well presented and executed !
If the Availability doesn't improve by the Holidays, I predict the Omega/ Swatch experiment will backfire. As a matter of fact, the Holidays is also the deadline of sorts for Rolex in particular. You can smell the Ill Will, in both camps.
It sounds like many are miffed that these aren't coming online (like they promised in the early days) probably because they know that managing those expectations would be virtually impossible too. Maybe these will be a limited run? ;)
I own an Omega Moonwatch that's about 3 years old and have no issue with this Moonswatch introduction. To me it just seemed like a lot of fun! I too would have bought one at retail if I lived anywhere near a Swatch Boutique. But I don't and and didn't get one. My enthusiasm has somewhat tapered off and I would still like to get one but only at retail and only if they are offered online. I'm now waiting for the Swatch release of the Patek Philippe Nautilus and hope to procure the rainbow edition for $325 retail! Maybe I should start waiting in line for one now?
The Swatch revolution has only just begun!! Soon we'll be seeing hybrids of all sorts. And funny enough, the staff probably wouldn't think you to be mad waiting in an invisible line for the next big release (especially after all that's been going on) ;)
@@ID-Guy I love the Omega brand. I have several Seamasters and a few vintage models. I am not at all interested in a plastic quartz watch. Funny though, I do own a Swatch but it is an automatic.
I truly wanted one because I am a collector, but I can't afford an o.g. Speedmaster, so I was waiting for the online release, then Swatch decided "we're not doing the online release no more", in the meantime the hype died out, news about the poor quality of the watch came out and I became uninterested, so I got two Seiko monster, one Antarctica and one Night Antarctica, very cool watches, made of stainless steel, mechanical movements, beautiful dials. So long moonswatch.
Great video. Both sides well articulated. I've always been a huge fan of the Speedmaster Moonwatch and am still working on getting one. Most of my focus has been on the vintage Seamaster, De Ville and Constellation! The Swatch equivalent - is an opportunity to fill the gap until mine lands! The OG Omega Speedmaster Moonwatch can never be replaced by any colab.
I wish they didnt do the dot-above-the-90 on the Moonswatch.
I waited in line at the Dallas swatch store-- they only had 50 watches. There was 1000 people in line. The experience really soured my opinion of Omega and Swatch. I still like my 1972 seamaster dress watch but I might just buy a Bulova Lunar Pilot before I buy a Moonswatch.
I love the marketing and the interest the MoonSwatched garnered for the industry, big positive there. That being said, their eventual lack of product and the fact it's even overpriced for the $260 list price made me lose interest in these watches a few weeks after release. Instead, I got a Seiko SARV001. Beautiful all metal automatic, JDM exclusive that I had shipped to the United States for $200 total with tax/shipping. Vastly better than a plastic quart I was about to buy, even if they had any in stock.
There's really a night and day difference when we compare Seiko's to Swatches. Over 50 years of creating stupidly affordable automatic movements and all original designs... it's virtually impossible to beat Seiko for what they offer (and that's why we love 'em) Congrats on the pickup brother! Clean, clean looking model (love the JDM day script)
Whoa! An actually good deal on a sport watch seiko!? I didn't know about these! The equivalent SARBs are fetching half a grand lately!
I think most people who raced out to buy the moonswatch don’t know how to tell time on an analog dial. So your Seiko isn’t really a competitor.
@Gpage. Be carefull Seiko's are addictive..
I totally agree. I will say that this collaboration between Swatch and Omega it's very cool. But I don't think that all the hype justifies a price tag $260 for a "toy" homage.
By limiting to boutiques, they're pushing themselves into a predominantly negative view by most watch lovers I think. They're turning potential marketing genius into a sea of anger. Buy a Bulova Lunar Pilot instead.
It's not only that. I live in Switzerland where you have s Swatch boutique in every city. They have no stock! They advice you to come from time to time like I have nothing better to do in my free time.
Kudos to you ID guy. I really appreciate your videos and we'll expressed opinions. I don't always agree with them (today I do), but I greatly enjoy them nonetheless. There is a professionalism, maturity, impartiality as well as good vocabulary and excellent diction that are standouts. Your oratory style would actually lend to a podcast series, but only serves to elevate the excellent editing and visuals you present. I wish you every success.
Hype is a fundamental aspect for people either to be first to own, first to flip ans first to be noticed. I think it's a fun option for people who wants to join the hobby.
Available only through Swatch's official Scalpers. What a shame!
Well said!
Great video. Since I can't get one I'd rather buy a Bulova Lunar pilot
Just be aware that the Bulova is a big watch! See a side-by-side of it next to a Speedmaster ;) Tonnes of background and history to it though. Even today it's still underrated. Great call Barry!
I was definitely enthusiastic early on about their marketing strategy but not so much now. I think it’s a fair assessment that they have been overwhelmed with the demand. The Moonswatch never appealed to me personally. It just looks like what it is - disposable.
Nobody could've predicted the madness that sprung up and it also sounds like many are bummed that they aren't going to be available online but hey! The pandemonium was entertaining ;)
@@ID-Guy oh you’re right about that lol! The seiko you’re wearing in the video looks fantastic! Is that the reference snk361?
Great breakdown, I mostly agree with what you said. The main positive aspect of this hype is, to create more true watch lovers. People who are perhaps interested in history and stories behind these pieces...
Thank you for the follow-up! This balanced presentation was exactly what I was looking for. I personally wouldn't pay $300 for a plastic watch, I really don't care what brand. This entire event shows the power of hype. I've seen it in the past (look up the Beanie Baby craze).
It’s not plastic though
Violence aside, I thought the release reinvigorated the industry by providing a much needed jolt, and was a welcome change from everybody complaining about unchanged Rolex releases. Given price was not a factor, I wish they found a more creative way to distribute these, like maybe requiring you show up with a >5 year old swatch to get one.
Separately, I stopped by a store months ago to change the battery on my old pop swatch, and apparently they do this for free - gratis. I was pleasantly surprised.
Hey, at the end of the day you either like a watch or you don’t (unless you are a flipper). I like it and have the Pluto version. I certainly don’t think this release has damaged the Omega brand, it’s class.
What I loved about the Moonswatch, is that in hot weather, you can have a wrist skin that matches the colour of the watch. Truth it's a piece of sxxt that should have stayed in the recycle bin it was dug out of.
This was soo thought provoking and really put words and language to a lot of the things I’ve been feeling! Brilliant video, AS ALWAYS ❤️
Ah, it's always a pleasure Brit ;) Have a lovely start to your weekend!
I went to London two weeks ago to check the stock levels around UK, and I was told by the manager at the Covent Garden branch that they only stock the moonswatch in the covent garden and one other London branch (not Oxford street), as well as one shop in Edinburgh. He also said people are *still waiting* for hours each day for watches that aren’t in stock. In London they flip them all - the colour doesn’t matter to them.
This sucks for people like me who just wanted a cheap speedmaster.
As someone who lives across the street from a Swatch store I see the Moonswatch as the best investment in my 10+ years of collecting ;)
I got the mission to the sun and people seem to go crazy when they see a moonswatch in person! My Rolex ( not that I care) gets no wrist attention. It’s funny! I love watches high end and affordable. I wear my Seiko watches more than any brand I own. It’s a cool watch and I’ve worn it maybe 10 times in 2 months. I put a crystal protector on it and it sits in my watch box lol. Seiko is my go to. Always
Excellent take and commentary. Personally, they had my money and then they didn’t. I cared AT FIRST enough to wait in line launch day only to get turned away five people from the door with no explanation, stop in three other boutiques, in three different cities over a couple weeks and then… I didn’t think about them again until this video. I have totally stopped caring TBH.
Can't wait for the Alien Green Moon Swatch shown in the thumbnail! Hahaha!
I really like(d) the MoonSwatch and wanted one. The Neptune or Jupiter. But it is more difficult to get then an actual Moonwatch. I am lucky enough to own two of them.
Just wanted the MoonSwatch for the summer and traveling. At the moment i no longer want one. I will have a look at other nice affordable options as a fun new summer/travel watch.
Great episode once again!
Thanks for this Theo. The secret is to just throw any watch on a nato and it instantly becomes that summer / travel watch ;) Have a great start to your weekend brother!
@@ID-Guy also like the tropical rubber straps. I am off to a good start; tee time at 8AM and a “witte Trapist” around 12PM. All the best.
For summer and travelling I suggest a diver then, the moonswatch is just splashproof if I remember correctly, at least you'll get something that can take a beating for the same money or less even.
@@alessandrozuffi5068 thanks for the feedback. About 50% of my watches can handle water. Now wear a Plante Ocean. Just looked at something with color. But at the moment I don’t know.
@@ThD040 I see, you should start a thread on watchuseek, definitely an interesting topic. I personally just started buying watches with colored dials, lately I've been feeling rather adventurous let's say, but nothing comes to mind that is similar to the moonswatch from big brands, maybe some micro-brands like Dan Henry have very colored pieces at a similar price.
Very well said! A watch for everyone, that few can have. What a mess.
Great video as always. I went to my local omega A.D to enquire about one of the moon swatches when they first came out. They told me they were only available in the swatch shops. I think this was omega saying they didn’t want them in there A.D’s because it would look bad selling cheap plastic speedmasters next to real ones.
I have no issue with the release of the watch series, but what I cannot forgive is the sheer ineptitude of the way it was released and how customers were treated.
If you weren’t around in the 80’s to experience the whole swatch watch craze with all the colors and rubber face guards, then you wouldn’t understand.
As a Omega Moonwatch owner, my intention is to buy one of these Moon-Swatch models, just for fun. I’m in no hurry and if they stop before I can get one, too bad. I’m not willing to pay a premium for one.
Another well thought out video. Thank you! I really like the points you made about true value vs hype. At this time, currently, I don’t see the collab as healthy. If they were available freely, at the already high price point, it WOULD be “fun” Not seeing the fun in the current market.
I was in Miami a couple of weeks ago and the boutique had no moonswatches. If they had some in stock I would have bought one but I will not pay a penny over retail or wait in queue. Just for the record I own a speedmaster pro 3861. Well worth the money for the original article. Cheers.
Thanks for this Jason. It's nuts how many are so eager to go this far to own one (and maybe that's the message of this video?) And fully with you on the 3861... I was so close to picking one up at the beginning of the year. Getting one in hand, it's verrrry hard to say no ;)
I went to the swatch boutique in Miami and they were complete pricks and totally snobbish 😂 like they were Rolex or Patek or something . That said I bought one and don’t waste your time or money. It wears cheap on the wrist and feels terrible. It looks way better on their website than on my wrist for sure.
I recently was lucky enough to buy (at retail) the 50th anniversary silver snoopy speedy ... My desire for the moonswatch has passed 😎
Really interesting observations - but what many buyers may not spot is that the Swatch version of the Speedmaster does not replicate the Omega watchface but rather an earlier Swatch Irony face - and presumably mechanism
My second comment is that l do understand people's frustrations over trying to buy one. Chicago Swatch store closed due to covid but l was determined to get one and since my brother lives in Vegas, l bought a ticket, flew out and went straight to store and got in line, 18 hours ahead of the store opening/release. I was number 2 in line believe it or not. My brother brought us (Tim, #1) some food and hung out for a bit. It was actually a fun experience and l got the sun. My brother got me a mars a few weeks later. I agree, this coulda been handled 100% better. I still love Omega, l still love Swatch and l still like my Moonswatchs.
If you want a cheap moonwatch, get the Bulova moonwatch. Yes the Bulova went to the moon, yes it looks like an Omega (more or less), it has a high beat movement that is more accurate than every other watch on the market short of a Grand Seiko Quartz.
I bought a Moonswatch at the Grey Market. Why? Cause i was diagnosed with a serious disease in February. Spending 2 months in Hospital caring about something unnecesary as the topic of watch colllecting gave me peace and was a nice distraction from anything related to pain, death and suffering. I did wait though until the price went down to 500€.. paying the extra 250€ for my curiosity, knowing that the true value of the watch is not worth it. Yes, it Looks Like a plastic watch and honestly not the best of quality. I own Rolex, Tudor and also brands Iike Orient and the Seagull, so i can compare it to watches of real quality. It really Looks Like a 50€ watch to be honest. The Second reason why i bought it was that it has the tiny 2021 on the Dial. I Figure that the newly Produced moonswatches come with a 2022. I wanted a true memory of this crazy historic Hype.
Hope you're doing ok now
The whole Moonswatch thing is very interesting. I mean, watches are jewelry, and people lining up to buy... cheap, disposable jewelry... is weird to me. On the other hand, I was looking for a nice cheap moonphase / day-night complication watch (being an astronomy aficionado) when this whole thing exploded, and THAT got me thinking moonwatch, and THAT got me thinking "but for this price?" and it all lead to setting my mind on a Bulova Lunar Pilot, 100US more than the official price of the Swatch/Omega plastic, yes, but certainly much more sensible that whatever inflated prices people where paying for those. And the Bulova is a NICE, quality watch. So to address one of your points, I guess this launch DID make some people get into a bit more quality watches, and that´s alright.
You see people wearing stuff like beaded bracelets and these items are cheap too. I think Moonswatch occupies this disposable accessory space and it's meant to keep the actual Speedy cool. As far as actual watches go that Bulova you've got is a more respectable piece though honestly, I'm tired of both Omega and Bulova overplaying that Moon landing story :) If you think about it, just about any watch would've been able to fulfill that role.
@@baze3SC fair. As an amateur astronut, I love the "history" behind the Bulova, and would never even try to get the Speedy heh. Was looking for a good watch so got lucky. Re: the moonswatch, at the end of the day people SHOULD get what makes them happy, I only wish there was more knowledge about the price and how it relates to the materials.
I went to Vienna last weekend and the guy in the Swatch store didn't even let me touch these watches. There was a full box in the window but no other pieces of these watches. I told the guy that I just tried out some Rolex watches with my wife and also tested a Patek and A. Lange earlier which were really expensive but it did not matter. He was aware of all the issues that showed up online like the scratching of the watch when placing it in the box and closing it, the color coming off, etc. This hype is just something that says a lot about the world we live in today...
People should also know these watches are not serviceable other than changing the battery it cannot be opened for repairs so this video is absolutely correct in being careful on how you spend your money.
Your B&W outtake at the end says it exquisitely. The weirdness of it all. Bottom Line - I despise the grey market or whatever anyone wants to call it. The worst aspect is that there are people out there willing to pay those 'grey' over-priced prices to have something NOW. I will not kowtow to the hype or the grey market. In many ways, it has turned me off regarding watch collecting. I no longer need just one more watch, which makes my wife quite happy.
I''ve had that same wake-up this year too. My small collection feels so solid now and I'm actively not even look at watches anymore (considering what might be next on the list) As for the Grey / secondary BS, it's abhorrent. I feel for those who are buying these pieces (maybe they aren't the wiser - and that's even more terrible) That last line of yours made me chuckle ;)
As usual, a great insight into the watch industry, the hype and the facts. 🥃 Love that Seiko 5👍
Well I missed this launch and through this launch I revisited Omega as I wasn’t up to date that the brand launch some cool pieces and end up buying a real speed master , and I’m happy to include it to my rotation. This collab imho is shocking but cool a good or bad way to generate attention and disrupt the norm. These are battery powered and in a year or two people will be laying them down but one day when they could afford a piece I’m pretty sure they’ll gravitate to the real one as it will remind of the year 2022 when they were just starting and still in their way up that they were introduced to a cool watch called Omega. We have to remember humans are very nostalgic in one way or the other so I’d say more power to both brands and welcome to the new and upcoming watch collectors and don’t mind the negative vibe u get these people are just tired maybe lol but most watch collectors enjoy and have a good sense of humor. Just my 2 cents
Excellent as always. I will stick with my Bulova Lunar Pilot that I got on sale for about the same cost as the Omega x Swatch moonswatch.
very well put.. i did indeed get the enthusiasm at the beginning, but now... you can get the bulova lunar pilor for that money and even the swatch night flight (stainless steel case, same movement and very similar to the speedmaster) plus a lot of other realy great watches.. people keep saying that it's a cheap watch but it's not, it's a very expensive plastic watch.. it does indeed say omega and speedmaster on the dial but everything else is just not worth it.. you can get an actual vintage omega de ville for that money..
0:55 Fantastic thumb placement
I have been wearing Swatch since the 80's and a lot of my 1990's release watches in my collection are still going strong. I for one want one of these for the it factor. Swap the bands with an Omega OEM band and you have a winner
In recent years I have become someone who appreciates watches. I'm not "well off" but I'm not poor by any means. I have a small collection, mostly Japanese watches cause that's what I like, but the Omega Speedmaster has ALWAYS been a watch I have coveted for my collection. Not to flex, because I believe watches should be worn and appreciated for what they are, not a status symbol. I find myself often in my down time staring and intently (maybe for too long) watching the graceful sweep of an autos second hand. There's something rather enjoyable about that and for me, that's why I collect them.
Great video. I'm really saddened by what happened with all the hype. I would love to have one but just like graphic cards going thru the roof last year... Seems like this watch is going the same direction. I guess I'll wait until the hype dies down. Thanks for saying what needed to be said.
At this point I’m genuinely surprised that Swatch has not been able to provide boatloads of these watches. How hard could they be to produce? Are they having them made by Moser? 😉 anyway. It does seem to have backfired. It’s definitely turned me off. I have no inclination to buy one now. ( love that Seiko 5 you are sporting)
Yup, they woulda gotten my money, if they'd been available. A great idea, with an utter fail of execution. It wasn't at all about owning an Omega, because it's not one. It was just an exciting idea, an "official" moon watch homage.
I've never liked the Speedy enough to buy one. I liked the Bulova Lunar Pilot much better, a better story as well, behind it, and that's been my "moon" watch for years. But, I would've wasted my money on this collab, if available.
Glad it wasn't, as the reviews are dismal.
I bought the 50th Anniversary Lunar Pilot instead, to celebrate not getting this cheap piece. Bulova was definitely worth it, proper Limited Edition, broadly available, presentation box, commemorative coin, titanium build, sapphire, etc. They know how to release a watch.
The irony is that it’s probably easier to get the real Speedmaster! I finally bought the real Speedmaster Moonwatch recently. I love it and it was easier to buy than a MoonSwatch.
I think I speak to the majority of the people.
When I heard the news, I was there on launch day lined up but unfortunately couldn't get one. But after many weeks of seeing reviews and seeing how impossible is to get and plus the cheap quality.... I have to say I lost all interest in it all together. Not even worth it at $150. Disposable cheap plastic watch..
What a shame.
Taking stock of what's happening with this watch, I would recommend saving up and buying the other moonwatch. The Bulova Lunar pilot has a speed master inspired design, high accuracy mecha-quartz movement and history relating to the Apollo 15 mission. For around £500 on the bracelet, you have a watch which can sit comfortably with other watches relating to space exploration.
In the meantime, I'll save up for an Omega Speedmaster.
Great shout for the Bulova, T-Bone! (my only gripe is it may be too big for some) BUT it has the history, design and Meca-Quartz (I love them) And I can't tell you how close I was to buying a 3861 at the beginning of the year... be warned... it's very hard to say no to one when it's in the hand...
Fantastic wrist watch mate 👍☺️ MACV/ SOG version , very nice sir 👍
So glad I wasn’t able to get a MoonSwatch. Got a seiko 5 and love it!
You've pretty much said it all about the Moonswatch 👍. I wasn't at all surprised to see the aftermath of this launch (hordes of people scrambling outside Swatch boutiques; Moonswatches appearing online being sold for far greater than retail). Good or bad, these are the realities of life in the digital/social media age.
My personal opinion of the Moonswatch is this: At $265-270 it's waaay overpriced for me. I get it, the Omega and Speedmaster name holds weight, and that in itself--the brand, the prestige--is the main allure for getting one...or two...or five. Fear of being left out also comes into play, I guess.
It's kinda funny that you're wearing a Seiko 5 in this video. Upon hearing about the Moonswatch and its pricetag, all I thought about was the Seiko 5. I'd like to think that I'm responsible with my purchases, putting extra emphasis on price and value; I don't care about "experiencing" a Speedmaster made out of bioceramic or what-have-you, I'll get a Seiko 5 Sports...with a cute anime dial 😄.
I've said my peace. Cheers 🍺
Always love your hot takes Fresh! And you're right about the Social media angle, it's a reality today that word spreads SO fast and brands have to be aware of it. But man, Seiko 5, Prospex, whatever! They're grand. It's mind-blowing to think that you're getting so much for less than half of one of these MoonSwatches...
Was interested during prelaunch and during the launch but had doubts. Glad I didn't get one. I am more inclined to obtain the black dial variant of that Seiko on your wrist. I already have the white and green. 😊
I guess I'm in the majority and I really like these watches. The idea of this watch is great in the fact that it allows those who cannot afford a true Speedy to have something that draws inspiration from it. True, no one will be confused that these are as good, but I believe that is not the point. The point it is to have something fun and affordable. In that case, the folks as Swatch & Omega succeeded.
The flippers of the world have ruined another set of watches. I want one, but will wait until the hype dies down. It might take a year or more. And I am fine with it.
I'm waiting for the A. Lange/Tissot Lange 1815 watch creation for $3,000. Now I'd stand in line for that.
love the Seiko 5
I'm a Dive Master so I had a Omega Seamaster , used to for hundreds of dives and then it went tits up! My Seiko for $200 works like a Champ no issues still use it today after 25 years.
Really great video. Thank you very much. I think this brand collaboration is going to pick up steam. For example I understand now that Rolex and Timex are introducing the Tolex in late July of this year. I bet that item will have similar hype and lines out the door…
After a 3.5hr bus ride, 4 hour wait in the queue and another 3.5hr bus ride, I went home empty handed. This was supposed to be my precursor to a seamaster for my wedding. I’ve just bought a Breitling Avenger instead.
At the start I didn’t understand the “this has cheapened my moonwatch experience “ crowd. Now I do, totally.
Great video. It's brilliant marketing IMO. Swatch get a push, and I'm guessing at least 1-2% of their moon swatch customers won't scratch that itch they have and will buy Omegas in a year or two. I wanted a swatch for myself for nostagic reasons, but waiting in line is ridiculous. For Harry Potter, Apple products. a swatch, black friday sales. It's all ridicious.
There was a time in South Africa when Burger King first arrived in Cape Town and there were queues for DAYS to get one... I remember that fondly (seeing the queue every day during my commute) ;) It's all ridiculous (but hilarious)
I personally think that Omega is an aspirational brand (it not being the only one, of course). It has a history, quality and story it has been and still is creating. All Omegas in my eyes should be the prices they already are - in short offerering very good value for money, high quality and capable pieces. They should not be 'watered down' as such. I think a quartz Speedmaster or Seamaster (in the normal case and with the same everything else) at slightly lower price would have been a more suitable release whilst sticking to the brands values.
Buuuut....that's just what I think. 🤷♂️🙂
I can’t wait to get my hands on one in stores eventually!
To me this launch is really something that comes from hype culture, it’s similar to what we see happen with sneaker releases several times per year, scalpers pick them up asap and flip them for profit on stockX or similar platforms. I do see a lot of cross over between sneaker culture and the people who are new(er) to watch culture, I knew this was going to be big when sites like “hypebeast” started to pick up on the story before the launch. Also in general these “hype” sites have been publishing more watch content over the past 1 year or so. I think this a very interesting direction watch culture is going.
I have a 1952 Omega Geneva. It’s all original with 3 different color bands you can switch. It has a tool for removing and replacing the band. I have never seen another one.
I thought of getting to the Swatch store that morning but when I saw the lines all over the world I just said “forget it”! If Omega can’t sell it online, I don’t want it.
I think it’s cool to be able to covet something that costs less than $300. Usually this type of desire is out of reach.
I bought one in Milan with no line. It’s was the last one in the city. I along with everyone else was told they were sold out, but somehow there was one in the back room. It’s a cool watch but I have to agree my Seiko 5 field watch is definitely a much better value.
Have you never seen the Maurice Lacroix 'TIDE WATCH'? (pre omega x swatch.)
The people in those queues were largely people who had no interest in watches. They had seen the Ebay prices for the handful that sold for stupidly high prices pre-release and simply wanted to make money. It could have been any 'product'. It was a modern-day gold rush. And most of the people in those queues were actually poor people being paid to stand overnight in queues to buy watches for dealers with deep pockets.