What about the “sketchy” style represents your customer’s voice? Did you do market research to determine that this style is something that attracts or detracts your customer base?
our customers are creators! many creative projects start out as an idea scribbled on a napkin or words jotted down in a notebook... this style of illustration represents those beginnings of a creative project :) we didn't do market research for this project specifically, but we know our customers extremely well so I'm confident these gut decisions were well-informed!
I could tell Holly is in New Zealand by the fence outside. 😅 Kept wondering if I was right until she finally mentioned. My fence is quite similar, Holly! Great work, girls!
This is so cool, I love the style and the technical side of your program, so easy to follow. You've all done so well to get to here! Branding design is my favourite part of design and it was so interesting to see how you got to here.
![Hiring a developer, improving our website & other Creative Director things! [DAY IN THE LIFE VLOG]](/img/1.gif)
aaaaahhh same problem... loosing texture after vectorization...
I love this video series-such a great behind-the-scenes look at your process!
What about the “sketchy” style represents your customer’s voice? Did you do market research to determine that this style is something that attracts or detracts your customer base?
our customers are creators! many creative projects start out as an idea scribbled on a napkin or words jotted down in a notebook... this style of illustration represents those beginnings of a creative project :) we didn't do market research for this project specifically, but we know our customers extremely well so I'm confident these gut decisions were well-informed!
First!
I could tell Holly is in New Zealand by the fence outside. 😅
Kept wondering if I was right until she finally mentioned. My fence is quite similar, Holly!
Great work, girls!
Could you say how much time/hours did you spend on this work?
This is so cool, I love the style and the technical side of your program, so easy to follow. You've all done so well to get to here! Branding design is my favourite part of design and it was so interesting to see how you got to here.