TikTok marketing strategies for restaurants and hospitality businesses | SERVED WITH podcast

Vic Banham is the creator of Antler Social, an agency specialising in TikTok marketing for hospitality businesses including restaurants, bars, hotels, and festivals.
I wanted to find out how a marketing strategy should work for hospitality businesses. What makes a hospitality TikTok strategy successful? Why should hospitality businesses focus on TikTok? What kinds of content work for hospitality businesses on TikTok?
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[@juliavieira2728]

We still have to figure out the part where brands who take themselves really seriously could thrive in there. I personally think that althought most of tiktok is based on being funny, there's also space for inspiring and informative, so for example a hotel brand could become a "travel agent" for their destination and develop some sort of authority for the city they're in. That way, in the long run, when people think about going to that location, they'll think of the hotel. But again, funny content rules in TikTok, so we'd have to find a middle ground between that and management.

[@JulienLombardo]

I’d say that 80% of my tiktok is serious.
Being funny might have been the point at the beginning. Being creative and bring value to the table are more important now