How To Market Your Restaurant on Social Media | Food Business/Restaurant Marketing Strategies
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- Опубликовано: 31 июл 2024
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👀 ABOUT THIS VIDEO
People have started to wake up when it comes to social media. Restaurant owners and small business owners who didn't believe in social media because it didn't bring immediate ROI are starting to understand that this channel is more about brand awareness than getting direct bums in seats. Even though it is a good thing that they have come to their senses, they are late to the game. Because all the channels are super saturated, posting a nice photo of your food isn't enough anymore. Before you could get away with it.
Now you need to do things that cut through the noise and leverage key strategies and channels that will bring you a bucket load of awareness and potential customers. In regards to social media, that would be utilizing ads, obsessing about review sites like Yelp, Google reviews and Trip Advisor (yes they are social media too), influencer marketing, and building a community. These 4 things will be CRUCIAL if you want to kill it on social media for your restaurant or food business. Ignoring these would mean you'll simply be part of the noise. Even if you solely focus on one, you'll see the results.
So if you're a restaurant owner or food and beverage brand owner, and are looking for restaurant marketing tips, restaurant marketing strategies, digital marketing for restaurants, instagram marketing for restaurants, how to run restaurant promotions, looking to add new tactics to your restaurant marketing plan, or how to start a restaurant, keep on watching!
How To Market Your Restaurant on Social Media
• How To Market Your Res...
• How To Market Your Res...
#restaurantmarketing #restaurantmanagement #wilsonklee
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
Find more great resources, check out www.wilsonklee.com/
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I've been taking it to RIK FM for a long time
Hi! Could you please give an example how to incentivise a real estate company (who already a regular customer) to buy gift cards to their association? Or bring this opportunity in their attention? Thank you!
These 4 proper strategies are:
1. Utilize Ads
2. Review Sites
3. Influencer Marketing
4. Build a Community
Thank you for these undeniably awesome and on-point ideas. It is indeed a great help for restaurant owners that are not yet utilizing the power of social media. Kudos to you! 🙌
Great Video!!!! I watched a couple of videos related to this topic but i didn't watch them fully but your video I watched it till the end. You explained everything very well and direct to the topic. You gained a new subscriber;))
Glad it was helpful Sahib! Do you own a food business or help run marketing for one?
You explain things so well ! You deserve a million subs
Hello Wilson! Your video is very informative - thanks a lot!
Thank you !!! Your content was very useful
Thank you for this great video !
Great stuff. People go to college to get taught this and still don't get as good as quality and concise info as this. Thk you for sharing!
Thanks for the kind words Anand! Trying my best to share my experience and thoughts :) Let me know if you have any topics you'd like me to cover next time.
Thank you Wilson! Great content. I learned a lot from you, you're very knowledgeable.
I appreciate that Dwayne! Do you currently operate a food business?
Really great content. Keep it up Mr. Wilson and thanks for the advice as we took our journey in F&B business.
Glad it was helpful Christian! Drop by the FB group if you got any questions.
This really cleared some thoughts about advertising my future business in the smarter way. Thank you
you are amazing!
you give honest and useful tips. Looking forward to using these for my restaurant!
Glad you like them!
Hi Wilson, opened first business 10 months ago and have struggled for customer loyalty. Your breakdown of being a commodity vs being a brand was profound for me; really hit the nail on the head. Happy to subscribe for more content. Thanks again.
Glad to hear this helped! I think a lot of times it is a small mindset shift that will make big leaps in how you operate your marketing, operations, and staff culture. Best of luck Adam!
OMG, I would love to give a thousand Thumbs-up, Really it's amazing from the fact that you are sharing this very well grounded and true information and advice, May you always be prosperous, can't wait to try your brand 🔥♥️
Thank you Sir, all of your videos really helped me in running my Cafe.
Thank you for this great video ! Just discover your channel, great content !
Thanks for the support! What other types of content do you enjoy?
@@WilsonKLee thanks for your answer :)! Would be great to know more about the bankers/investors in the restaurant industry (how to present a project to the bank/how to make them interested/ what are the tips to convince them)
Cheers !
You have make one fantastic video on subject that I'm going through now. I have been open almost a year ago my own Social media marketing agency which i have been preparing since then to get into the business as easily and with some experience as possible. Your video has helped me a lot and thank you for that.
Glad it was helpful! Best of luck
wow ,, so useful , thanks wilson
Got hooked with all your videos...so informative and helpful.. I have a vegan/vegetarian pesto for the past 3 years but it's not doing well.. I hope the tips I got from your videos would be able to help us improve. Thanks!
Best of luck Marle! Join our FB group for more help.
Awesome tips! Thank you!
You bet Thiago!
This awakens me. Thank you. New subs here
Awesome video Wilson! I do Facebook ads which can really help restaurant grow super fast 😄 one thing a restaurant is have video testimonials of customers who've had a good experience! Run it as a Facebook ad and then retarget those people! Again awesome video 👌
100%! Testimonials and other ads that help familiarize the customer with the restaurant is crucial. Too many people think that someone, who has never heard of them before, will instantly go to their restaurant from just one promo ad. It's all about keeping top of mind and really understanding human psychology :) Thanks for dropping by Aaron!
@@WilsonKLee agreed! Other than coupons what else do you think restaurants can offer to get people through the door?
@@AaronBogle any types of incentives. shows, events, live band, etc.
Love the content. Learned a lot!
Glad you enjoyed it!
Great content, with easy to understand tips!
Glad it was helpful!
youre a legend dude. I really want to start helping other restaurants gain more business after covid. I appreciate the tips and have subscribed, keep it coming!
Happy to help!
I will really need your help in starting my restaurant
Thank you Wilson! Really learned alot 🙏🏼
Glad it was helpful!
Just discover you channel, you are fabulous!!! Great content and tips
Glad you like them!
You’re the best at shosho media ❤️❤️
Wa! Ur channel is a gem!
Thanks for tuning in Artkido! Make sure to hop into our FB group with 1000+ other aspiring restaurateurs!
Another great video!!!! Your the only person I’ve gained so much knowledge from
Glad you found it helpful Imani! Is there a topic you'd like me to cover in the future?
Wilson K Lee mmmm maybe some stuff about pop up restaurants
@@imanigaston6049 needs to discuss for upcoming plan
Excellent! I have incorporated your video in my class. Thank you!
Wow that's so neat!! What class was this?
Wilson K Lee - How To Open A Restaurant / F&B Shop Hi Wilson - Foodservice Marketing
Great job! Love the tips and the way you explained it, just wrote it down and going to implement. Just launched an online food business called Healthy Box Portugal! 💫🧡🤞
Thanks.
I learnt a lot from this video
Big thank you
You are giving away free solid gold
Got a lot of knowledge from u
Happy to hear you found it valuable Aung!
Thanks Wilson for the tip
Any time! Best of luck! Hop by our FB group if you have any more questions
Did I just fell in love with you? probably! Because now I am confused if I have been watching your videos for the content or just to watch you. Love the way you talk and projected the entire strategies in this video.
Wow, thank you! haha thats super flattering :)
Nice video 👍
awesome job man keep up the hustle!
thanks! appreciate it! :)
Great video really helps
glad this helps! :)
i am helping my restaurnt do marketing for the first time during this lull period due to covid19. will be trying some of the things you have taught! will let you know how it turned out:)
Check out my recent video on 7 ways restaurants are surviving the pandemic as well. It will help give you some ideas how others are fairing. Best of luck and stay safe!
@Gabrielle Brideau he closed his restaurant permanently
Excellent.. In a nutshell
Appreciate the kind words Mohammed!
Thanks for this wonderfull presentation mr.wilson, my question is what is the role of hotel owner, my husband is soon opening for me a big hotel.
Great video. Only thing is you can't offer something for free if they will leave a review. Google doesn't allow that. You can give them something if they left a review, but you can't promise something if they will leave a review.
true that. something on the greyer note. just pointing out what i see in the market place. :)
Hey can you please give some examples of what you give customers to make them feel like a 'vip'?
why video kind like this only get few viewers that shitty other video..
thanks dude, u awesome
Appreciate it Aggy!
Sir any suggestions for my coffee shop marketing strategy?
How does a business that is driven towards cigar bars?
How do you advertise this type since it is alcohol and tobacco?
Hi ! I like your video, and i have a question...
how to manage a restaurant social media but our food prize is a little bit expensive ?
Our restaurant has a pretty low traffic because our food price.
i know this is a challenge for me to make a better strategy.
Our biggest competitor is food stall that exactly selling same type of food, that probably cost less than a dollar.
How to attract more people to come to our restaurant by social media only ?
i expect answer from you Mr. Lee , but maybe if the viewer who see this comment section has other method, i will listen !
Thank you verymuch youtube !
you have to do a better job selling your overall experience. it is really different experience from a sit down restaurant vs. a food stall. There is more to a business than the price. People go to a food stall for a reason and people go to a restaurant for a reason. Find that reason (s) and market it on your social media. And understand that social media is just one channel - you have to think about the full customer journey and all the possible touchpoints they could find out about you. Each positive interaction means a step closer to being a customer at your business. Each negative interaction means them going to a competitor.
Can you do a video on best marketing funnel?
not my strong suite.
I had a bad experience with yelp when i have business i would never have yelp
Page? What you guys think…
But what if influencer demands $ for the work??? 😄 Really like your strategies. Would you please make one for getting large catering orders please. How to.
Great question Valentina! If the influencer asks for monetary compensation, then it is fair to inspect whether the proposal makes sense for your business. There are many factors to think about, the price, their community & engagement, what they will do etc. You'd probably want to ask for their media kit as well if they do ask for compensation. If they dont ask for compensation, then you both acknowledge that it is basically a trade in services.
And I'll write down that topic idea. Thanks!
If you have any other questions, feel free to join our FB group!
Considering that I have a solid brand and have some very attractive visuals and that I just opened, would be a smart move to go all out on paid ads on various social media and restaurant discovery platforms?
I wouldn't recommend it if you just opened. You want to make sure you have all your operations, food quality, and service all dialed in. Cause if you pump customers in when you don't have those set up well, you'll end up getting bad reviews + word of mouth. I would be a little more patient on the paid ads.
Bribe them in a way they don't feel like they've been bribed😅😅👍🏻
其实内容是不错，只不过对我而言这都是基础，你只不过是点出一般人遗忘的意见然后夸大以及让你的内容更清晰
Golden Nuggets for Days
Thanks for tuning in!
CHINA NUMBA ONE
I have just read your yelp reviews, how come you don’t respond on those comments? You have only 3 1/2 stars and there’s not a single reply back. Just curious if this is intentional or if this is a platform that doesn’t sit well with 720 sweets.
Great question! It's more on the latter. If you _play_ their games (as in pay), you'll have everything nice and dandy. If not, well let's just say...it just becomes a shell of what it's supposed to be. But if you don't get in their crosshairs, then absolutely should engage in the comments. Also recommend taking a look at my recent video about the updates on the business!
Adds have a big downside: people know you are buying their votes. If you are running your business on the foundations of integrity than few but meaningful posts are the best way. Giving discounts out via social media is also in my view a cheap shot. If you believe in your product and service do not EVER hand out free bees. Again, you try to buy your votes, not a healthy long term strategy, it will back fire🌞. Apart from that, good broadcast. Keep it coming
Without the right strategy and know-how, ads can be hurtful to a business. So I only recommend it when people really understand it. I don't agree that ads rreduce your business integrity or a cheap shot. Are Nike, Pepsi, etc etc. cheap shots then? They make great products. Do they not believe in their products? Discounting is a strategy. The whole idea of "build a good product and they will come" is a very optimistic tune. There needs to be some activation to get ppl who are at the fence OR to clear certain stock or etc etc. Yes throwing discounts and promos left and right will cheapen the brand and train people to wait for the discount. But that isn't strategically done then. That is just poor understanding of psychology and business. I definitely don't recommend ads to beginners
Yep people love free. There needs to be a way to recapture those individuals though. Goal is not just to bring attention but to get returning customers from that strategic play :)
Do you have something like a Mastermind Facebook group? Where owners come together to share ideas, etc?
Check the video description and you'll find the Facebook group where 1000+ aspiring and current restaurnat owners are learning + sharing tips.
ask and you shall receive (your like and in this case a subscription as well :p)
Thanks and welcome to the fam :)
Hello, my name is Kelvin, i'm new to your page,please i need your assistance, im about starting a restaurant/food business,please i need your assitance on some of the things i should put into consideration when starting a restaurant business.
Because i dont want to start and fail,i wanna do it right and please i need your help on some of the ideas i should put into consideration,THANKS and God bless you.
Hey Kelvin, I recommend looking through my videos and join our FB group community where other aspiring restaurant owners are building their business too!
ok but these are the same stuff that every blog on the planet says when searching "how to do marketing for xyz niche", same stuff over and over, (do paid ads, ask reviews, Seo, content, influencer, ect etc.,), same generic stuff on every blog posts. What about real campaigns eh? No eh?! Too much givign away fo free, I understnad.
then go watch my more indepth videos on marketing strategy deep dives
Can I get your email. Really would use your help.
you can find my email in the about area of my channel :)
@@WilsonKLee Unfortunately I still cannot see it
*shoshal media 🤪
:P
Shoshial Media right!?😂
right ;)
Comunity? You think restaurant is An APPLE FAN BASE??? lol.
ㅋㅋㅋㅋㅋ
haha shoshial media
Here is the F & B guru from Vancouver again dispensing his invaluable vast experience again accumulated over the last couple years???!
Not guru by no means. Just sharing some experience accumulated along the way.
More so the mistakes that’s I’ve made lol
@@WilsonKLee From this reply, I see you did indeed learnt something kiddo! :)
The subtitles are annoying
why
Its distracting!
Shoshomedia