This feels so aligned! I’ve recently gone through a spiritual shift and now view my life-and social media-through a completely new lens. I’m intentionally sharing from the heart, tapping into my creativity, and letting go of the need to do it “perfectly.” I’m no longer chasing the perfect aesthetic or following trends. I’m in my own lane, focused on genuine connection and extending myself with no expectations of what I’ll receive in return. 2025 is my year of ease, flow, and living lighter! ❤
I just checked out your channel❤ I think that’s RIGHT up my Alleyway. I’m there for it! Without channels like this I wouldn’t have been able to get to where I am today. Love it
In an age when the boundaries between what is human made and generated is becoming indistinguishable and the distance between us is greater than ever - anything that connects, that is not transactional, does not end up with a buy now - will rise. Create something that you are proud of and present to the world, do not ask for anything in return and let the cards fall as they may.
We're living in The Truman Show era. Unless you are an authority/expert/professional in something, you end up relying on your backstory to be relatable to your audience online.
Ya, social media is exhausting. I’ve been putting the phone down and picking up books way more now. Shorts, TT and Instagram are just tiring. Too much selling. Fake AI crap. Less authenticity. “Everyone wants to be a creator…” is a great line and true. Look at all these folks teaching people how to create automated, faceless channels. It’s garbage and lacks any creativity. Basically letting AI do all of it at scale. I still enjoy YT video as I have more control over what and who I want to see.
Amazing episode Amber!! This is so true, as a Pilates instructor that loves making exercise/movement accessible to people at home for mental wellbeing, I find it weird to post on social media (which is not great for mental wellbeing), but it feels like I need to in order to reach people - So I often stop/start posting, because I have not yet figured out how to reach my community without posting on social.
I love the example you gave of shopping malls! Spot on!! It is true. Especially IG aka meta is clearly dying . I took a long hiatus back in the summer of 2024 but I came back because leads that I connect with offline , want to see more of what I do, online. That’s why I’m back. But I’m not putting my full focus on social media platforms rather I’m spending more time meeting people irl
Thank you for saying all of this. As a new creator coming into the space at this time I feel so lost in where the uniqueness is supposed to play its part in being a creator
I still prefer going out to meet my customers where they are: IRL. Always so much more satisfying to chat with actual people... Thanks for the video. I was thinking about my strategy a lot these days.
It's interesting, because while I definitely see what you mean, my experience is very different. I feel creative, I made friends, and I genuinely engaged with someones content like 15 min ago. Heck, I'm doing it right now. I think there is definitely a (probably big) chunk of the internet, where this fakeness and laziness is happening, but I feel like I found my little niche where it feels genuine and inspiring. Maybe I'm seeing the start of what you described in your predictions 😊
I feel like you really are reading the writing on the wall. I've actually stopped using my business account to engage with social media (including RUclips) because I don't want every action I undertake on the internet to be me trying to sell something. As everything becomes steered by algorithms that ultimately desire clicks and AI helps us recycle the same pool of ideas ad infinitum, I've noticed that the internet makes me feel like a wallet trying to pass myself off as human. Actually accessing people and information on this giant web seems harder than ever, because now the pile of algorithmic/AI-generated shlock keeps growing exponentially. RIP the age of information. Everybody suit up for the age of spam.
When it comes to being creator instead of creative that’s because everytime I put the most time into a post and the most effort through filming editing etc those posts are my worst performing. Shorts that took hours to make between filming and editing with sometimes less than 50 views. Meanwhile my best performing took the least amount of time, least thought put into it, least amount of time filming and editing. It’s frustrating
Which falls to the point of people not like polished but that’s my creativity. In the filming, the editing, the thought and idea behind it. When I do something on the spot there’s not a creative process
A have spent hours on making 3 minute videos but the one with the most views us a wild rabbit on the lawn. All that reading, thinking, editing, trying to present ways to save money or make a side income…😂
I've been off of social media for a couple of years and am reviving everything because I'm reviving my (small) business. And now it seems the way I used to 'do' it (authentic, not so polished, real connection ...) is the trend for 2025? 😳 Weird, but easy for me: I can just do what I did before. 😊 I've always shown only the tiniest bit of private stuff and that's not gonna change either - I'll just say I'm setting the trend for 2027 😂
Yes, your video did start off dark - but I'm happy there was a positive ending. I actually refused to be a "creator" for years and years because it always struck me as fake and gave me the ick. Of course, this meant i wasn't really getting anywhere professionally. But ironically, now that it's getting even more blackmirrorish, I've realized that, like you said, its also a place where we can be authentic.... so ive decided to turn over a new leaf and try to be more active on social media, but by being my authentic natural self. To be honest, I think it's the only way I could do it without going crazy
@Amber Figlow Not to be rude but you are feeding this same thing. All the “Build your business on social media AND Become a YT creator Full-Time” channels and creators have created a huge flood in the creator market. You say “Do what worked for others before you and use this 5 step formula to …”. And they all Copy Paste. And as you say “Everyone is selling something” you plug your course and products.
I think the UGC vs the employee generated content is interesting. In a marketing class I learned a similar system of earned content (UGC) vs paid for content vs owned media. Do you think Employee generated content would fall under owned or paid for content. Interested either way.
I don’t like it! Creators will once again try to leverage seemingly genuine content to sell sponsored products and in return breed more distrust and hate. If you’re selling just sell don’t pretend you’re casually using 100 products daily.
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
This feels so aligned! I’ve recently gone through a spiritual shift and now view my life-and social media-through a completely new lens. I’m intentionally sharing from the heart, tapping into my creativity, and letting go of the need to do it “perfectly.” I’m no longer chasing the perfect aesthetic or following trends. I’m in my own lane, focused on genuine connection and extending myself with no expectations of what I’ll receive in return. 2025 is my year of ease, flow, and living lighter! ❤
👏
I just checked out your channel❤ I think that’s RIGHT up my Alleyway. I’m there for it! Without channels like this I wouldn’t have been able to get to where I am today. Love it
In an age when the boundaries between what is human made and generated is becoming indistinguishable and the distance between us is greater than ever - anything that connects, that is not transactional, does not end up with a buy now - will rise. Create something that you are proud of and present to the world, do not ask for anything in return and let the cards fall as they may.
It feels like my brain is melting on social media nowadays, but we move. Gotta keep going!
I’m so glad I found this video you made so much great points. Thanks
We're living in The Truman Show era. Unless you are an authority/expert/professional in something, you end up relying on your backstory to be relatable to your audience online.
I'm 62,never been on social media. You hit the nail on the head.
I told my wife what you just said, 5yrs ago.
THE OLD IS FOREVER NEW
Ya, social media is exhausting. I’ve been putting the phone down and picking up books way more now. Shorts, TT and Instagram are just tiring. Too much selling. Fake AI crap. Less authenticity. “Everyone wants to be a creator…” is a great line and true. Look at all these folks teaching people how to create automated, faceless channels. It’s garbage and lacks any creativity. Basically letting AI do all of it at scale. I still enjoy YT video as I have more control over what and who I want to see.
You hit the nail on the head when you kinda said it is becoming more work than fun! Thanks for the video!
Amazing episode Amber!! This is so true, as a Pilates instructor that loves making exercise/movement accessible to people at home for mental wellbeing, I find it weird to post on social media (which is not great for mental wellbeing), but it feels like I need to in order to reach people - So I often stop/start posting, because I have not yet figured out how to reach my community without posting on social.
I love the example you gave of shopping malls! Spot on!!
It is true. Especially IG aka meta is clearly dying .
I took a long hiatus back in the summer of 2024 but I came back because leads that I connect with offline , want to see more of what I do, online. That’s why I’m back. But I’m not putting my full focus on social media platforms rather I’m spending more time meeting people irl
Thank you for saying all of this. As a new creator coming into the space at this time I feel so lost in where the uniqueness is supposed to play its part in being a creator
This weird. I m reviving my social media, but it's bcs I want to grow my business. But I sooo agree with you.
Your honesty is refreshing 🌟
I still prefer going out to meet my customers where they are: IRL. Always so much more satisfying to chat with actual people...
Thanks for the video. I was thinking about my strategy a lot these days.
Very insightful! Thanks for sharing
It's interesting, because while I definitely see what you mean, my experience is very different. I feel creative, I made friends, and I genuinely engaged with someones content like 15 min ago. Heck, I'm doing it right now. I think there is definitely a (probably big) chunk of the internet, where this fakeness and laziness is happening, but I feel like I found my little niche where it feels genuine and inspiring. Maybe I'm seeing the start of what you described in your predictions 😊
I feel like you really are reading the writing on the wall. I've actually stopped using my business account to engage with social media (including RUclips) because I don't want every action I undertake on the internet to be me trying to sell something. As everything becomes steered by algorithms that ultimately desire clicks and AI helps us recycle the same pool of ideas ad infinitum, I've noticed that the internet makes me feel like a wallet trying to pass myself off as human. Actually accessing people and information on this giant web seems harder than ever, because now the pile of algorithmic/AI-generated shlock keeps growing exponentially. RIP the age of information. Everybody suit up for the age of spam.
Good video Amber
Loved this!
When it comes to being creator instead of creative that’s because everytime I put the most time into a post and the most effort through filming editing etc those posts are my worst performing. Shorts that took hours to make between filming and editing with sometimes less than 50 views. Meanwhile my best performing took the least amount of time, least thought put into it, least amount of time filming and editing. It’s frustrating
Which falls to the point of people not like polished but that’s my creativity. In the filming, the editing, the thought and idea behind it. When I do something on the spot there’s not a creative process
A have spent hours on making 3 minute videos but the one with the most views us a wild rabbit on the lawn.
All that reading, thinking, editing, trying to present ways to save money or make a side income…😂
Your mall analogy is so spot on. 👍🏼
I don’t think social is dying imo. It’s changing but it’s always changing. You’re either on here or not
I've been off of social media for a couple of years and am reviving everything because I'm reviving my (small) business. And now it seems the way I used to 'do' it (authentic, not so polished, real connection ...) is the trend for 2025? 😳 Weird, but easy for me: I can just do what I did before. 😊 I've always shown only the tiniest bit of private stuff and that's not gonna change either - I'll just say I'm setting the trend for 2027 😂
Yes, your video did start off dark - but I'm happy there was a positive ending. I actually refused to be a "creator" for years and years because it always struck me as fake and gave me the ick. Of course, this meant i wasn't really getting anywhere professionally. But ironically, now that it's getting even more blackmirrorish, I've realized that, like you said, its also a place where we can be authentic.... so ive decided to turn over a new leaf and try to be more active on social media, but by being my authentic natural self. To be honest, I think it's the only way I could do it without going crazy
This is so on point. Thank you!
I heavily agree. Well explained!
@Amber Figlow Not to be rude but you are feeding this same thing. All the “Build your business on social media AND Become a YT creator Full-Time” channels and creators have created a huge flood in the creator market. You say “Do what worked for others before you and use this 5 step formula to …”. And they all Copy Paste. And as you say “Everyone is selling something” you plug your course and products.
Thanks. I’ll save myself some time. 👍
love this
6 min, yes, I am engaged post the comment like I share if I like the videos in person all the time
I think the UGC vs the employee generated content is interesting. In a marketing class I learned a similar system of earned content (UGC) vs paid for content vs owned media. Do you think Employee generated content would fall under owned or paid for content. Interested either way.
I don’t like it! Creators will once again try to leverage seemingly genuine content to sell sponsored products and in return breed more distrust and hate. If you’re selling just sell don’t pretend you’re casually using 100 products daily.