creating my own brand, incompatible relationships & being told no
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- Опубликовано: 28 фев 2022
- Last week on RUclips I talked to you all about how my hair journey. Now this week I'm talking you through what I learned starting JVN Hair and how to be a successful beauty entrepreneur. I'm talking you through the lessons I learned launching this brand, beauty entrepreneurship, and aligning with my values.
How I started doing hair (storytime part 1): • my 20s, struggling wit...
Okay, let's have some fun with 2021 Beauty Trends: • Stay or Go? 2021 Beaut...
Take my JVN Hair quiz, too! jvnhair.com/pages/quiz
This episode of Storytime is all about beauty entrepreneurship, is jvn hair good, jvn hair creation, how to start a hair care brand, a storytime hairstylist, and so so much more.
Thank you Epidemic Sound for the lovely music, get your own music: epidemicsound.com 
Развлечения
If you missed part 1 where I talk the beginning of my hair journey, sneaking into gay bars, my struggles with addiction, and more more more, you can watch it here: ruclips.net/video/UMproXwKjPA/видео.html
Gente amo esse profissional!!
Queria muito esses vídeos com legendas ,(português)
i LOVE when creators consider their environmental impact when they're making new product! it's more meaningful than u realize!!! thank you a million times!
And so so important
As an immigrant with long, colored, darker, thicker textured hair, my hair has never loved products the way it does JVN. Thank you for making hair care solutions that are honest and deliver exactly what they say they do. All my love and power to you and every single human at JVN!
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I just want to acknowledge and thank you for the fact that you didn’t just use your name and celebrity and just have it slapped on a product. I felt safe ordering from your line when I learned that you created a hair care line. As you have always came across as honest and passionate with the best integrity so I didn’t have to think twice about ordering your products. I also enjoy learning more about you, your process and your thoughts via story time. I’m about to order the pre-wash oil as I accidentally left that off my last order & am curious about how my hair will improve. 💛
It was so so important for me to find the right partner with this line because I needed to make sure this is something I would use on my own and my clients hair. And that it stood for what I stand for.
Oh Jonathan, I am sitting here crying with joy. I ordered your hair products and my hair finally feels alive. There is no way I could be more pleased. Also, your integrity in how you formulated all of this is beyond beyond. OK. I am crying more with happiness. Your hair products and you are the best of the best. Love you.
Aweeeee this is why I launched the brand. So we could all feel this level of joy.
Love this video JVN!
Perhaps you remember me? I'm the creepy dude who visited you in Austin at the Come As You Are Tour. I was wearing an Amyris shirt and gave you a big gorgeous hug.
I absolutely love your insights on the business aspect of launching JVN Hair. As an Amyris investor, I was following you every step of the way (even with Biossance, yes, I remember the "Glow On, Gorgeous" holiday Kit from 2019) and couldn't wait for JVN Hair to launch. So happy and thrilled for your success and you're just getting started!
One consideration. I think you could easily use your success with JVN Hair to advocate for sustainable investing to help save our planet. Companies like Amyris are in high demand and I'd love to see a fireside chat (or getting curious) where you unpack ESG investing for individuals who want to make a difference. Either way, thank you again for bringing JVN Hair into our lives. My entire family loves your products and we use them daily.
Such a great idea! JVN has the ability to create real change in the world this would be huge
Great idea!!
Yes to selective blinders! 👏 some feedback is good, but most of it is just people that can’t see your vision. Doesn’t make them bad people, just not helpful to get you to where you want to go. Love you JVN since your Gay of Thrones days!
Thank you for the lovely comment ❤️❤️❤️❤️
My 2 fav RUclipsrs in one comment thread❤️ love you both! I just received my JVN Birthday Gift e-mail and am so excited to try some new products :)
I have loved you since Queer Eye began! You are so honest and it’s very admirable. It takes a lot of courage to admit our mistakes and I appreciate how it has made you who you are today! Shine on your beautiful diamond 💎
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As a business owner I love how you talk about your brand. I can feel the love for what you have created and I too am sick of sifting through "curly hair" products for my fine textured, professionally colored curls! I am so excited to try JVN.
Thank you so much!! ❤️❤️
I also have fine, professionally-colored, curly hair. What products do you use or recommend? TIA!
Me too! I ❤️ that JVN deliberates all ethical considerations before creating a product.
I mean, what other businesses do that? Not many.
@@heatherriley3963 they have a nice quiz on the website that helps guide you on what products to use based on your results.
@@guidedbygreen1480 Thank you!!
JVN is like a ray of sunshine on a cloudy day 💜
I am?!!!
@@jvn YES!!!!
@@jvn YAASSSSSSS 😘💗
This is the energy i'm living for!! Even when getting told no, saying thank you for your time, showing gratitude and kindness then getting out there to TRY AGAIN and keep going --- yes yes! The way you talk about your brand with so much confidence and love ❤️ I want to try JVN hair!!
Resilience!!
The products are seriously the bomb! I was skeptical since they are a bit out of my price range, but I couldn’t resist and they are so worth it. Thank you JVN! and thank you for sharing your story!
Yassss!! I’m so glad you love. I put my life into them!
Big Aveda fan, being from Minnesota, until Horst sold is brand and the products didn’t seem to be the same.
Thank you for creating JVN! Between becoming a mom and menopausal, my long indigenous hair was in the worst shape. Now my hair is bouncing back better than ever.
Love love love to hear this
Horst cut my hair years ago in Minneapolis and made me cry. He was an ego maniac who had a hissy fit because he said "You must have bangs!" when in consult weeks before I told him I absolutely did NOT want bangs. He cut bangs which I stuck back with a bobby pin for months and charged me $200. I am 72 now and a JVN haircut is on my bucket list.
I just bought my first JVN hair products for my birthday this year. As a new mom, it’s easy to feel like I don’t have time for myself anymore. You and Queer Eye have taught me that’s not true. I can’t wait to see how this tired hair of mine thrives with your formulas. Thank you!
I’m so happy you’re leaning into being your best self ❤️❤️ and I cannot wait to see your gorgeous hair!!
Okay…stop. I’m obsessed. One wash and air dry… my hair has never dried this well. About to leave the house without having had to even style my hair. I have straight hair, but embody gave me some effortless body… as if I didn’t love you already…! Brb, just going to tell everyone I know about your products.
So I just got my JVN products and without even realizing that being eco friendly / "no plastic!!!" was a thing, I was SO impressed with the packaging -- both the mailer AND the product containers themselves.
I was really struck by it -- so to learn it was 100% intentional is so rad!
Yes! We are trying to push the standard over here!
I just started using his line, and It Is Superb! Gentle, smells expensive at an affordable price...the only plastic is the pumps. I love JVN!
I’m so so happy!!!
JVN Hair changed my entire existence!
Everything you fight for, the One of a Kind formulas, I’m obsessed with!
Since Queer Eye you’ve had my heart ❤️
You continue to amaze me, thank you so much for sharing this and for doing what you do ❤
Thank you for your integrity and openness. We love you!
I love that my order from JVN came with zero plastic packaging.
No extra plastic packaging here!
You deserve nothing but the BEST! I'm so happy for you and your continued success. You absolutely should be proud of yourself! You're doing the work. You're educating yourself. And it's clear how passionate you are about your products. You are a light. Hugs!
Thank you ❤️❤️❤️
Could listen to you all day, Jonathan! Actually I'm not really into beauty, hair etc., but still I watch your doing hair videos (my favorite is the messy bun!) and just love it! Love your voice and your passion for what you do. Your work and your being is my pocket of joy these days😍 And of course I'm obsessed with your show Getting Curious on Netflix by the way🤩
Yes!!!!!! I love to hear it!
I can't believe how affordable JVN is for its quality! You are my hero!!
You are amazing! And love your transparency ❤️
Love love love your hair care line!! Saved my dry hair for real 😇♥️ thank JVN for being so rad!!
Mine too!!
This was the encouragement I needed tonight, thank you so much, love the bit about being compassionate and patient with yourself 💚
We must be ❤️
Jonathan, everything you said in this video is really important and absolutely spot on! I just love what you bring to this world and love, love, love you!!!
Thank you, Rosemary!!
With everything crazy going on now, I really needed this video, you really made my day and lifted my spirits ♥️
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Thank you for being so open and honest and, most importantly, for always making sure that whatever you learn in life, you SHARE it. That's being kind and caring about other people's wellbeing. Love from Argentina!
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You are just a light in my day. I can just see a picture of you and instantly feel happier. Thank you♡
Aweee ❤️❤️❤️
Thank you for this interview. I have been wanting to try your hair care line. Having all this information about it means I am gonna order tonight. I really appreciate all your well thought out vision. And, I really just adore you and everything you do...😍😍😍
I love you so much. Talk about JVN hair all you want, you EARNED that!! 💖
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I admire the passion you have for your businesses, your industry, and your beliefs. So much of what you said in this video strongly resonates with me. Thank you for posting this 🖤
Thank you so much ❤️
This was so inspiring, interesting, and refreshingly honest. Can't believe how much I enjoyed this video, to be honest. I'm thankful for the good things you're putting out into our world.
My boyfriend and I absolutely adore you- we've obviously watched every season & episode of QE! I just ordered from JVN and am so excited to try the products and support you 💛 Also love your videos!!😍
Can’t wait for you to try!! Also make sure to check out Getting Curious on Netflix too!
Your attitude is so beautiful, and I love that you're trying to bring about a revolution in the way products are marketed in the beauty industry. We have been prayed upon for too long and need to take our power and confidence back! You're amazing! ❤️
Yes we do! Thank you for this comment!
It is thee most amazing unbelievable thing that we are all blessed with a human like you who is looking out for us.
I can't wait to try some new products, change some old habits and get after that 'thing' that you emit to all of us.🙏😌
YOU are so inspiring and precious. Thank you thank you THANK YOU!!
imma do this thing. 😁
Thank you so much ❤️
I seriously LOVE you. And thank you for calling out the beauty industry’s method for getting people to buy their products. It’s ALL so fake. Love you!
Thank you for talking about all that goes into designing a beauty-care line with integrity that goes all the way to packaging. Avoiding plastic is a huge hurdle, kudos to you. My fave beauty-care company is Terressentials (their hair wash, which has the consistency of mud, is great for eliminating build up from silicone and other plastic-y residues), and all their bottles are plastic. For skin care, I love Red Flower, which tries to eliminate waste by selling gigantic gallon-sized containers of their products. Creating sustainability-conscious packaging, while still remaining affordable/shippable, must be very complicated. Trying to do that for myself in DIY skin-and-hair-care solutions, making my own toothpaste out of coconut oil and baking soda or skin moisturizers from avocado oil and aloe vera that I buy at the grocery store is a project. I haven't tried JVN hair yet, but I hope to soon if I can afford it. Maybe treat myself for my birthday, May 12!
Ya know what, you talk about JVN as much as you want! You have worked hard you deserve it! Love you 😘
Thank you, Jan!! I agree!!
Omg, Omg, I will NEVER get tired of watching you…You are just the absolute BEST EVER!!! You are soooo frickin’ HILARIOUS too! Girl, you talk about JVN all you want, I’m listening! 😂😂😂 Big Loves to you!!! ♥️😘😘😘😘
You are so passionate about your brand! I wish you nothing but success, but never change who you are-a wonderfully beautiful soul. 💯 💟
Thank you ❤️❤️
You are a light. Thank you for sharing and the work you do. Thank you for what you said at the end of this video about the beauty industry's ethos around selling stuff to make people feel better, and your counter approach to that- just beautiful- brought tears to my eyes.
Also- thanks for working so hard on no plastics!!
Thank you ❤️❤️❤️
Jonathan!!! Thank you for all you do! Also, letting us in on your journey means the world to Us folks trying to make it in the beauty industry. Thank you for your energy and your passion and paving the way for stylists to step outside the box .I CANNOT WAIT to try your haircare line!
Thank you so much ❤️❤️
Just started using my JVN products, and I'm enjoying them so much! Love it! Thank you for being awesome and making awesome products!
That makes me so happy to hear!
I love that you talk about Jvn hair ❤️ I use it and learn so much when you talk about it
I love to hear that!
You have been one of my favorite people ever since I first saw you on Queer Eye ❤ your drive, your kindness, your amazing light and love is such a gift to this world, truly. Your podcast and new show are so eye opening and I just love your love of learning and learning things through you!! I can't wait to start using your haircare line and I just wish you happiness and success in everything you pursue in life. Yas, Queen!!! 👑
❤️❤️❤️❤️ thank you for the nice comment
jonathan i have only recently delved into your content having only known your name on the internet for some years now. i must SAYYYYYYYYY how i WISH i had gotten to know you sooner!!! every video of yours i watch i leave feeling more confident, more “okay” with who i am, and never without a smile on my face. THANK YOU for being this amazing light in not only my life but surely each and every one of your customers and subscribers. truly from the bottom of my missouri heart, thank you 🤍🦋✨
This is such a moving and thoughtful comment. Thank you so much for being here ❤️
Thank you so much grrrl for your insights! "I have all the same problems" but therapy, therapy and yoga...So, we all need yoga or other self-care activities (and we need more sweet, passionate persons like you!) xx xx
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You’re such an inspiration and I love watching your videos! I would love more vlog content, your garden video is my favorite ❤️❤️❤️❤️
Oh yes! Everyone loves my vlog and home content!! I’ll give you a tease soon!
JVN has inspired me to learn how to style my hair (at 35!). I have 1A hair type and after having kids, got stuck in a constant ponytail. I'm now learning how to get more texture and volume, (love the air dry cream) and just got highlights for the first time. You've helped me realize how important our hair is for our self esteem. It's huge. Thank you!
Also, I love your positivity. Much love from Minneapolis!
Minneapolis!! Love to see this, Monica! You add that texture and volume and show the world how stunning you are.
JVN you are a true inspiration - for all the laughter, fun and humour you are a hardworking and kindly soul. I am so pleased for you as you so obviously deserve great success. I just bought your Complete Instant Recovery serum travel size to try from Space NK and on my very fine hair that lacks body it has been very helpful. I so wish I could get travel samples of shampoo, conditioner etc here in the UK as I can't afford to buy the large sizes in one go and it'd be so good to try the whole range and then edit it down to what would suit my fine, thin longer hair. Notwithstanding that, I am so glad to have your products and get to know you a little through your videos. With love and friendship from the UK 😊❤
You are a serious inspiration!!!! I have binged watched all the seasons of queer eye and I literally hate I have to wait for more!! It truly helps me get through my day knowing that there are people on this earth who help and push people to be their best. Every time I watch you cut someone’s hair I be thinking you snap every time!! No one on this planet knows how to cut my hair right and it’s a dream of mine to find someone like you who could probably tackle the challenge!!!! I’m going to be trying your hair care as well. I’m also going to New York the end of the month! And I’m from Minneapolis!!! This 2 part video hit home! gay 90’s is still the spot honey!!!! Love you so much boobie!!!!
Love your honesty and realness. Keep it up!
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I love you more with each video. Thank you for being so honest! And JVN haircare is seriously amazing. My scalp is SO sensitive, everything irritates it but I decided to give your products a shot because I trust you and what you stand for. No irritation!! And they smell divine. Please consider making a clean fragrance line that smells like your haircare line.
I was on the fence about trying these products (honestly, mostly because of the price) but they really aren’t that expensive for all the love and thought you put into them.
I’m sold. Ordering today ❤️
I didn’t even mean to sell them to you! I just love them so much!!
@@jvn that’s why I’m buying, honey! I’m in sales and marketing, and you have such an authentically honest message that I was convinced to get something I really wanted but thought I didn’t deserve. Thank you for all you do ❤️
All of his products are under $30 sweetie
@@ultimatesportsmedicine4395 I was taught spending more than $10 on a product is too much, so it sounds like I have a different experience with money than you do.
I discovered this channel recently and although i have never tried JVN products since they aren't easily available in India but I stayed for Jonathan. I love your personality, the way you are extremely transparent and open about things, and especially knowing every little detail about the product. I can see that you have put immense amount of efforts into this brand and I wish you all the success in the world. I am an aspiring entrepreneur and your videos are very inspiring to watch. I just love the positivity you bring in your videos. Kudos to you JVN! Much love.
you sold me. i am 68 and am so sad how much plastic there is in the beauty industry and even thou i am a YT head; plastic plastic plastic plastic etc and so on.....i have had a thing about p my whole life! Mr. you are sooooo adorable i will buy your hair shampoo when mine runs out and also i have so much product for my skin it will be a while until i get your face potion you mentioned! AND i will read your book. P H E W. i think this auntie has fallen in love i cry so much watching queereye. you all are such fantastic beings. xxoo
Awe!! I’m so glad you’re here. ❤️ there’s a quiz in my description to find the perfect product ❤️
I love you Jonathan! Your honesty, integrity and intelligence just amaze and delight me- they are, sadly, traits not often associated with the "beauty" industry, but I believe you are going to be a big part of changing that. And I love and adore the JVN products, and everything the brand represents...So thank you, from the bottom of my heart!
Thank you so so much for the sweet comment ❤️
Thought we couldn't love and respect you more...Deep thanks for your hair and biz tips, but your perspective on beauty is pure unconditional love. I have so much hope for your generation and those growing up under your leadership and example.👏🏽💖💗
Thank you so much for this comment ❤️
💝
Watching your videos make my day ❤️
I own JVN scalp oil and recovery serum, and I feel so beautiful after using your products. Taking care of myself is loving myself ☺️
I love to hear that, because you are beautiful!! With or without JVN Hair!
@@jvn Thank you Jonathan! 🥰
JVN, your passion is amazing and never apologize for speaking to your passions!
Omg!! I cannot wait for you to try ❤️
You are so beautiful! I love the part about already being good enough and just enchanting nice features. Also loved the realness about more money more problems lol!
Aweeee thank you so much
I love this so much. It’s inspiring to see you stay true to your values and act with integrity. I especially love the message of acceptance and self-love, and the environmental responsibility. Makes me proud to have just purchased your products! Please make something for those of us with hard water that makes hair dull and dry. 🙏🏼
I made some serum and shine drops!
@@jvn Awesome I’ll try them! 😻
Just used my first JVN products! Love that the formula doesnt burn my eyes when washing hair and the blowout video tip with the brushing hair to straight is a time saver! I used the air dry cream on each layer. I have combo hair wavy & straight and always used a flat iron...now I dont have to. It was def a 💡moment. Felt like I went to JVN school of hair lol
Omg this is JVN school of hair!! That’s why I add my School videos! But it’s also JVN school of life around here!
@@jvn #truth
The quality of your products is so outstanding!!! I transitioned to clean beauty products more than 10 years ago and it was easy except for the hair products. I have tried a lot and let me tell you this stuff isn’t cheap. I wanted that the products work but I end up with extremely dry hair almost impossible to manage. I was reluctant to try your line because I didn’t want to end up not using the products because they don’t work despite the good ingredients. I’m very pleasantly surprised to have found out that your products work and have decent ingredients and sustainable packaging! I also am happy that I have found a retailer in Europe that sells your products! 🥰
i adore you. i have so much i want to say but just …. thank you. too many people gate keep, thank you for being for the people and wanting to help us on our journey. you’re truly unique and IM so excited your name is out there !!!
Thank you so so much for this comment ❤️
@@jvn babes WHATTT, don’t ever thank me… you’re the one making people feel like they’re seen, they matter, and that they’re heard. you’re so open, you’re hands on, you’re funny, loving and know how to talk to people. all of this on top of being a successful individual, figure skating, gymnast, hair care provider, groomer, fashion icon, your own series on netflix, youtuber, apart of the fab 5.. I COULD GO ONNNN AND ONNN.. y’all JONATHAN DOESNT QUIT 👏🏼 recognition all the way
@@jvn hair concern ** 😉
Wish u the best JVN!!! Xoxo from Ecuador
LOVE you and what you stand for ❤️❤️❤️
We love you, too. Thank you for always being 💯 authentic.
Thank you, Tammy ❤️❤️❤️
I love that you commented on talking about the brand because I was thinking at the top "i would really listen to jvn talk about anything because these vids are basically an infomercial for his products" and I'm not mad about it. Love you!
I just love it so much and have worked so hard on it and believe so much in it, it’s like my baby. Instead of me posting pics of my baby, I’m posting pics of my hair care line!
awesome video ! thx jvn💙💛
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So much happiness. Thank you
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Okay sorry I comment so many times w/your videos. However I really need to thank you for helping to de-stigmatize the need work with a counselor/therapist. I work in mental health and am so grateful that you speak to care for mind and body. I tell people we all have a mind and body and both need care and no shame should come from that. We all are on a journey. 🙏🏻
Thank you so much! And do not ever apologize for leaving comments, I love seeing your messages! And everyone is really nice here ❤️
You look really good in your "blinders", JVN. Your story is so interesting. I'm so happy for you and your success. Keep going!
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I just ordered some shampoo and conditioner and shine drops I can’t wait I love Johnathan’s energy
I can’t wait for you to try!!!
So inspiring, thank you for sharing 💜❤️
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Oh yes, yes!!!! That's how you do it!!!! Love JVN!!!!!
!!!!!!
Love your values
Jonathan you are more than just a pretty pretty face, your products are *amazing*. So many celebrity lines are just shit rushed out to wring cash out of fans while that celebrity is hot. But your integrity shines through, it comes right through the screen, so I took a chance on your products and am simply blown away by the difference in my hair. I’m about 60% gray and those silvers are sometimes bratty and don’t want to behave, but the instant recovery serum gives them just what they need. Thank you for sticking to your guns and insisting on quality ingredients and formulations that actually work.
Are you the new spokesperson for JVN Hair?! I’m so glad you love so much, and your stunning selfie and those gorgeous locks. I definitely made sure I would use this product on my own and my clients hair before I ever even considered it. It’s about efficacious ingredients and formulas, and morals and integrity. So happy you’re here. ❤️
JVN Hair has transformed my hair and I recommend it to EVERYONE! Love you and wish you continued success!
Thank you so so much!
love you jonathan!! just brought your hair oil and can’t wait to try!! great video
!!!! I can’t wait for you to fall in love with it
Please keep doing these! You could do like a whole new series and I’m pretty sure you would net like a few milli views 🤑 can’t wait to see more babe! ❤️🧡💛💚💙💜
Well!!! Make sure to share with your friends to help me get there!!! 😂
Luuuuuv the product!!! I am completely in love of the recovery serum and the nourishing shine drops 💓 sooooo goood ! I recently bought the shampoo and conditioner for more volume. Btw I’m in Guatemala 🇬🇹
Love!!!!! I’m so so happy ❤️❤️
this story time was really good...thanks for sharing your story...
Thank you for being here!
I started going to Aveda in NYC in September and your story is so inspiring
Love these videos so much!!
❤️❤️
I have no idea why but I kept hitting the thumbs up but the down was lighting up. I was like “Nooooo, your going to think I don’t like this when I love story time with you”. You give nothing but enthusiasm and happiness to my day! Hugs 💛 & 👍🏼 👍🏼👍🏼
Whew! We only like 👍 around here!!
Thanks for openning our eyes!!! ❤️
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Talk. Talk. Talk. Seriously! 🥰 I don’t care what the topic is. I’m here for you, Jonathan! Your energy is infectious ❌⭕️ Your passion for life shines through when you are speaking to your audience💜 You always make my day brighter. Love you so much! 🧚♂️💜🦋
Thank you ❤️❤️
@@jvn 💜Always
I just love you!!
I love you!!!
Proud of your accomplishments, and overcoming addiction!
❤️❤️❤️
I literally am excited for Tuesdays because you might have a youtube video :)
It’s JVN video day!
Beautiful 😍🥰 both JVN and their lovely words 💙🤍💖
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Jonathan your hair serum is amazing! Bought it from Space NK Dublin, I literally went in and myself and the guy chatted about how much we both love you, I bagged my serum and left. Love it ! Thankyou 😊
Yessss!!! I’m so glad! You’ll love the others too!
@@jvn I will be buying them for sure ! There is no other kinder hairdresser on the planet I would rather buy products from than you 😘
Thanks for the sharing. Learning with you is always fun :).
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I just found you and I have to say, I love you!
Talk about whatever you want Professor JVN: we are listening.
Then I’ll keep talking!
Hahah you’re amazing. I love your story ❤️
Thank you!! Did you catch part 1?!
@@jvn I absolutely did! I made a comment about you wanting 8 cats and you hearted it as well. LOL! You always make me smile. Stay blessed! ❤️❤️❤️❤️
My first order is on its way and I’m cautiously optimistic! I have the world’s most sensitive skin and I gave up on curl defining products a while ago due to all the chemicals and fragrances causing irritation. I’m super excited to try JVN Hair and I hope it works for me! 🤞
I cannot wait for you to try! Let me know what you think! I see when you tag me on stories :)
I love love love it! It’s so nice to not have to choose between defined curls / tamed frizz and happy skin! Thanks to JVN Hair for letting me have both!
@Jonathan Van Ness, congratulations on what you've created! I can't wait for JVN Hair to become available in South Africa!
I can’t wait for it to become available there too!