Inside Magic Leap, the World's Most Secretive Startup | WIRED
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- Опубликовано: 18 апр 2016
- The world's hottest startup isn't located in Silicon Valley-it's in suburban Florida. WIRED explores what Magic Leap's mind-bending technology tells us about the future of virtual reality.
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Inside Magic Leap, the World's Most Secretive Startup | WIRED 
Наука
she says southern Florida like its shit she just stepped in
"a magic leap... of faith"
she saw her chance, and she took it +1
The less they show, the more people are going to like it.
They didn't tell us how it worked, they didn't show us how it worked, all they did was create a video with HOW it should look like.
I mean, from what they showed, it's just a slightly more advanced version of AR delivered by the Hololens
Probably, yea, but they never showed us, so we basically haven't got a clue.
Listen to this bullshit magic explanation of 'How do they do it" 1:30
'cloning brain signals'..... Talking to the gpu of the brain....' What the actual fuck, does that guy think he's Gandalf or something? That's how every VR or AR set works, but he described it as something magical.
Also this: 1:42 "Wired tried it and it is amazing". That's a flat out promotional lie. How the hell did they try it if they haven't even got a prototype yet? No goggles, nothing. All they got is a video showing floating jellyfish.
Fuck you Wired and your Discovery-esque report.
My bullshit meter is redlining.
"He's willing to wait until Magic Leap is perfect", which means we'll never get it.
I can get it but bills suck lol.
I love the way she's so disgusted at having to say "southern Florida".
This is, by definition, augmented reality.
it's still "untold" they haven't done anything yet
If you look at some of the videos during summer, the CEO was talking about them being at the stages of debugging so they are close to launch but not close as in this year. Next year should have more info.
Arutha RBXL screw that, next year they better release. Microsoft will have gained to much ground if they don't.
John Roberts Magic leap has much more improved technology then microsoft. Their photonics chip actually tracks your pupils and displays an image at the same time so you get the blurry object vision on the object you aren't focusing on. This makes people with motion sickness less likely to get sick unlike microsoft while they just display an image. There is a 2 part video of a youtuber explaining how magic leap works if you want to know more of how this all works
*****
www.reddit.com/r/magicleap/comments/5hgtll/im_reed_albergotti_the_information_reporter/
***** The guy didn't have to sign a NDA, so when will I receive my winnings?
The No Man´s Sky of VR
You have no idea just how terrifying similar they are right now!
Imagine someone hacking a jumpscare into your lens
Microsoft is already offering something like this.
yeah, but not even close to this... microsoft just overlays images, but the images are still transparent... this one blocks photons, and is laser-based.. so it looks completely solid as if it's really there in the real world. That's a huge difference. Hence, 1.5 billion dollars invested into it.
Baron Boyscout the hole lense is absolute garbage. It's a baby step towards AR where this is a leap into the future of user interface. The actual display on the hololense is a little projection onto a small part of the lense and you have to look at it from the perfect angle. As always, Microsoft is half assing it and the finished product will be a paperweight after everyone buys the magic leap.
The only garbage here is majic leap
www.theverge.com/2016/12/8/13894000/magic-leap-ar-microsoft-hololens-way-behind?
But at least you can use Hololens already. Magic Leap is all ...magic...illusion and deception too.
I'm so done with getting hyped over these things, I'm expecting it to be worse than google cardboard, that way I can only be positively surprised.
I love technology. I just can't afford most of it hahaha
"Managing the photons to create a digital lightfeild signal" Does anyone else smell scam?
That dude has earned the title of WIZARD!
+Todd Hebenstreit He has a sick shirt too!
Yeah Ghibli's 4natures shirt (earth water wind fire)
That guys title was chief game wizard at 3:14
MR is the same thing as AR.
No, it is not... AR is projecting images on a (reflecting) screen in front of the eye, where as MR is sort of augmenting the light particles or field before projecting it on a screen or the retina. These particles carry f.e. and most importantly informations about depth and they sort of can be focused, which means they really look as if they are part of your surroundings or better the lightfield around... It is in away like adding the technology of a Lytro camera to a projector and make it auto-adjust to whatever you focus on in your field of view...
+Lachlan Phillips AR is on top of reality, MR is intelligently and technically (especially by integrated on different depth planes) integrated in it (not just an overlay)... I just try to help, ignorance is of course always a viable choice... Suit yourself...
Sounds just like AR to me. The same old thing with a fancy 'new' name.
for patent purposes ....
VR: places the user in another location entirely.
AR: Like Google Glass, or Yelp app's Monocole feature on mobile devices, the visible natural world is overlayed with a layer of digital content
MR: In technologies like Magic Leap's virtual objects are integrated into - and responsive to - the natural world. A virtual ball under your desk, for example, would be blocked from view unless you bent down to look at it. In theory, MR could become VR in a dark room
I want that job title at 3:09 ... "Chief Game Wizard"
I remember Segway's secretive hype was all about revolutionizing transportation and then we got crappy platform on 2 wheels
this is funny to watch after finding out the whole magic leap thing was a bunch of lies
I didn't know them but I could guess it was BS, like 99% startups showing CGI instead of actual prototypes.
MyGameplaying should of invested in kayne west instead
Well, the guys have been too busy creating a cloud of bullshit around their product while others were busy realising the most current technology. The results seem to be speaking for themselves. :-)
where did you find out it is lies?
yea its fake thats why google as well as others have invested hundreds of millions in it
I imagine a world where everyone in 2030 is cross eyed hunchbacks
it's in southern florida... it's a scam
Plenty is known about magic leap through the patents and prior work of people involved, what kind of journalism is this, Wired?
"We still don't know that much about magic leap" - Jessi Hempel
Gizmodo had the scoop 2 years ago:
gizmodo.com/how-magic-leap-is-secretly-creating-a-new-alternate-rea-1660441103
+Matt Isn't it obvious that this is sponsored article?
هي تقنية ماجيك لييب (Magic Leap) هذه الشركة التي تعمل بسرية تامة في ولاية فلوريدا في أمريكا، يخبر جميع المتخصصين عنها أنها سوف تغير العالم، ويكفي أن تعلم أن العديد من كبرى الشركات بالفعل قاموا بضخ استثمارات ضخمة في هذه الشركة، آخرها كان استثمار من شركة علي بابا بقيمة 793.5 مليون دولار.
هذه التقنية الجديدة التي تسمى الواقع المختلط (Mixed Reality) تعمل على خلق موجات كهربائية مماثلة لما ينتجه عقلك عند رؤية شيئ ويتم نقل هذه الموجات لعقلك حتى تظن أنك بالفعل تشاهد هذا كواقع… شيئ مجنون صحيح؟
لكنه واقع والتقنية حقيقية
Don't say autist, you legit idiot.
+rippspeck don't say legit, say legitimate
It's the kind of journalism that attempts to create an air of mystery around the subject. Sort of trying to make information look scarce. Pretty dumb, considering the day and age when information is ridiculously abundant in general, and in the field specifically... Oh, and the puns. The fucking stupid puns. :-/
imagine watching the conjuring with that ... yea !
I thought the same X'D.
but the conjuring isn't even scary 😂😂😂
Until you feel it.. real life
wtf are you takling about?? Imagine porn!!
I'm here because my Forbes magazine...this guy is in the cover !!
I love how everyone in the comments is smart than the manufacturer
I'm amazed this has so much backing. It's literally stories pulled out of someone's arse
After 5 years of time and 5 billion dollars, still there is no product released
3:13 I want that shirt.
absolute vaporware
Svetoslav Popov Not to be misread as Absolute Vaporwave, which would be much cooler.
It’s just AR with really good user experience. So good that it feels real.
Looks like an acid trip without the acid.
I want to born again and see how the future looks like..
This is just an advert masquerading as 'docu-tainment'. Obviously the folks at WIRED deemed this guff to be slick enough to be worthy of regurgitation. Personally, I found the fawning tone of voice sickening.
nagualdesign , absolutely plausible. In fact, I would even venture to say that 'Wired' might've made a deal with magic leap to produce this piece of marketing...
I can see an application for filmmakers to use this. Imagine if you could shoot visual effects in real time, without the need to composite in post production. It could save both time and money.
Appears to be augmented reality displayed through really advanced virtual reality glasses, like a lightweight oculus rift in your glasses. Really cool!
so much talk yet so vague wtf
Microsofts advertisement just looks better at the moment
Oh man- I can feel that this is important- in 10-20 years from now - this will be the norm- and that's just fucking great.
***** Yeah- but can you imagine how fucking expensive it will be? I meant that it will be common even in middle and lower class people- not just the rich.
Magic Leap said it will focus CONSUMER FIRST. This device is the next revolution as the iphone was. It's a MR headset with incredible light lield technology, A Phone, A computer, An internet communicator. It will become so popular i think, and price will come down the next couple year
AVATVR PROJECT Exactly!
Let's hope. I can understand most of their "tech lingo" and it sounds like the kind of thing you could sweep out your competitor's legs if you can keep it quiet. I'd ADORE this were the norm.
Grigore Alegrispa - As I write this, ONE THIRD of the human race - some 2 billion+ people, don't have access to clean water. This is just a glossy advert for some dumb fucking toy! Wake yourself up, mateypops.
This would be a perfect platform for emergency and trauma medicine in combat arenas
What an awesome experience! Magic Leap. I agree with the presenter, you have to experience to see it to believe - and be taken in. This company is doing a great job based in Ft. Lauderdale, where I lived for one year as a glass blower for neon signs. Oh, have to have to go back "home"!!!
so what is it? a holograph proyector? a chip in your brain? a contact lens in your eye? or just BS?
check the bottom at 3:06 its a lense.
Well it is some sort of pc so yeah chips are in it and the lense is the monitor.
Its like Hololens.
He flat out lied there. What they are actually working on is a laser based projection system that works with a lens that can be worn like glasses, as a matter of fact it's one of the many AR display/helmet types that various companies are working on. The lens might eventually include a monochrome transparent high-resolution LCD so it can selectively occlude the real world and not just draw on top of it. Like have you seen some of those transparent LCD thermometers and other gadgets?
They also at one point patented and considered surgical implants or a small laser that shines right into your eye.
Bullshit PR video is bullshit PR video. Shame on you WIRED. If you want to do sponsored editorials then there should be a disclaimer!
Basically we are going to experience being in an Iron Man Helmet just by using what looks like a normal glasses.
Don't know why, but this Rony dude seems super legit. First time the guy cares about the product and not the money.
Yea... hololens in a nutshel.
I'm going to release my own tech x10 better than this because all I need is the After Effect skills(which I have) to produce marketting video like theirs. Obviously I will conviently not mention it's not an actual demo.
I can't wait to buy one of those.
I like it when she says: So real. It feels so real.
I don't get what so special there just AR goggles
It's cheaper than any other AR visors on the market
But it's not on the market, it's just a prototype, unless I missed smth
it uses very diffrent Display tech.
Better*
TechPimp - let's just say this company is improving upon that idea.
This didn't age well
Soon people wont even need clothes, they will all be visualized via the "Magic Leap".
+Omar Khan Or better... Removed via the magic leap... ;)
What if this device gets hacked and we end up seeing weird/scary shit?
James Hirata just remove them...
Magic Leap: The Emperor's new technology
If this is untethered , less weight and have 3D objects( in all 6 degrees of freedom, could be viewed from different angles/perspective) with SPATIAL MAPPING and can be attached or fixed to the physical objects, then this is as cool. If not, then it is a hyped and same as Glorified Google Glass showing similar to PC 3D displayed on 2D screen similar to Meta but in a fashion finish.
+nooneknowsnothing You might be right. It's very hard to shove machine vision into something small, wearable, and off-the-grid. I can see this being implemented in one or two high-end FPGAs with serveral million luts and a few thousand comparators, but I can't see it being put into silicon at the current advancements.
Spatial mapping in a compact device adds just another level of difficulty to that.
'talk to the gpu of the brain' so what, like looking at something, displayed on a screen? Truly revolutionary
Awesome! It's incredible to be alive today!
This is strangely similar to Microsoft Hololens 😂
it really amazing tech, the 'lens' is not a grid of leds, but instead redirects projected light in an organized way to give you the illusion you of another reality
so, a lens?
its nano structure in the 'lens'
A lens is a component which diffracts light into a different beam path, this doesn't do that... So no it's not a lens.
rock3tcat (ⵙⴰⵔⵓⵅ) "redirects projected light", "diffracts light" . I dunno chief, if my english is up to snuff, and it is, that's the same shit to me.
joey c Well not that it matters anyway, the company turned out to be a huge scam. So...
what about the app' will there be many of them??? because its only a small operating system... yet
It would be fantastic to see this kind of tech paired up with Myo
It's not augmented reality, its not virtual reality its something totally new... it's Augmented Reality.
Well enough symbolism in this vid not to trust these company's
+fractal corrolation
To many pyrimids for ya?
Hahaha
Two years later - and ... the investors are feeling had.
Now I feel like Cartman waiting for Nintendo...
call me crazy , but I liked the T-shirt at 3:09 better
your fucking crazy
I scrolled through the comments to find if anyone knows about where he got the t-shirt
soo ya augmented reality thats cool
I'm wondering if this wafer can block light? Casting convincing shadows on virtual elements that don't get ambient light bleed through seems like a big component for me.
Beaming images directly into the brain... sounds like the Riddler's "brain box" from Batman Forever.
This is just AR.
all the CG and bold unsubstantiated claims reek of kickstarter scam
Is that done in after effect or real synthetic vision
I' was actually thinking of this concept ! Thanks to u guys, I got this video!! 👍👏
not even million views, so secretive!
this is just a click bait.. :{
Incredible!
3:20 Is that a Righteous Bison? lol
Straight out of Black Mirror
i thought the same
Seems like a lot of marketing bullshit á la classic Silicon Valley startups. Mixed reality is not the same as AR? Please... you've not shown anything that separates this from the Hololens. It's a cool tech, but it's not unique.
+thesecondislander AR is overlaying digital objects without understanding the world around you (Google Glass) which means no occlusion, no pinning, no laying objects over surface.
MR is understanding world around you and overlaying digital assets over them so you get above effects.
So this way, HoloLens should also be considered as a MR device as per ML definition. Not saying I agree, but this is how it is.
+thesecondislander agreed. it is exactly AR. but my guess is that the light field will provide all the effects that you need eye tracking for now (and which is not currently implemented in any commercial product). so things like where your eyeballs are converging and focusing on will be accommodated... so if the an object 1 foot away from your face will go blurry and doubled if you looked at the door 10 feet away, the light field could handle that. microsoft's hmd can't. so it's definitely cool stuff but totally agree with you on the obfuscating mystical mumbo jumbo companies like to hide behind. goddamn, you're not talking to kindergarteners. cut the shit and just get on with it.
The way MR is generated via a DLF is fundamentally different to current AR tech. They want to emphasize this, hence the different moniker.
+jin choung From what I've been able to gleam through the patents and articles out there, Magic Leap still intends to use eye tracking to determine where you're focusing, which as far as i know isn't really a revolutionary idea in any way (The Hololens patent also mentions it).
You are right though that their method of display is special, but only because they use their own, proprietary light projection method, which involves an oscillating optic fiber scanning a surface to project an image. This tech is why the company was founded in the first place. But that alone can't reasonably support the claim that it's a new type of "Mixed Reality" which supposedly is completely different from AR, despite checking all the relevant boxes marking it thusly.
+thesecondislander Yeah, not totally getting the nuance between AR and MR either, but it's all about the DLF. The key is that it's not just projecting an image on a screen, but it's using micro-projectors (as far as I can tell) to simulate the incoming light from the digital objects as if they were real objects. So, it's not that it tracks your eyes or anything; the beauty is that it doesn't need to. Your eyes can move and focus on individual specific objects in the DLF light field in a similar way as they do to real life objects. That's the secret sauce.
So, in VR and AR, say, if you put a camera up to the eyepiece, you could record everything at once, and everything would be in focus. However, if you put a camera up to a DLF field, some of the object would be in focus, and some would be out of focus, and you could focus on different objects by adjusting the focus of the camera; just like when you take a real world photograph.
That non-lens thing reminds me of that apparently abandoned research project Microsoft did some time ago with the Kinect enabled holographic TV.
Oh FUCK! This some Black Mirror future type shit!!
So its augmented reality ar. then... its not a new tech at all.
hololens
Holy cow! That's REALLY amazing!
I just want one!
what program is he running on that big screen at 0:23?? Looks like a retro record player app. And where'd Rony get that very cool picture of the astronaut walking through an airport shopping centre at 2:09?
Mixed Reality = Augumented Reality?
What? i have used AR on my phone, It looks exactly the same. I dont see the difference between MR and AR here.. They are just full of shit, trying to hype up their produkt.
More like Hololen's principle.
And Google invested it might because of huge potential competitor to Microsoft Hololens.
Heck, they share a nearly similar technology.
we're all gonna be like tony stark soon
it has already been done and it was done this one guy who have to wait a very long time to get his heart transplant and he have to wear a bag that contain a special technology which allow him to live for 555 days but though for the one that fits inside your body it only lasted for 8 days if i remember correctly
Yah except for the fact that most of the maneuvers he does in a iron suit would result in your liver being in your neck and your stomach hanging out like a dingle-berry
What a time to be alive.
Photons.thats just amazing.
am I the only one to say this smells? All this secrecy towards the public while they're getting contracts signed with games/music companies? Then the demos, that LENS, just sounds a lot like freshly reheated bullshit. I wish it were true - that it's revolutionary but I doubt it
did you see apple letting anyone in till they got their shit right
Aaaaah good point.
vaporware
how could they possibly replicate the perfect lighting at the specific point the object is being displayed on
0:52 the Apollo emblems in the background.
Dope. Everyone in the future will have these type of contacts that will create interactive holograms. This shit is crazy.
This is gonna fail
How would this not be defined as AR?
+newonaginnalf , because it is different from AR. Simple as that.
Not sure if you are being serious or not.
+newonaginnalf .........The way MR is generated via a DLF is fundamentally different to current
AR tech. They want to emphasize this, hence the different moniker.
VR = Virtual reality: A world completely composed of virtual input
AR = Augmented reality: A virtual overlay imposed onto the visual world.
I am not comprehending how this is not AR.
newonaginnalf
It is AR.
The point they are trying to make with the new moniker is that their AR is generated with new tech. They want to stress that it will not be just the same as Hololens n Meta. It is something new.
The same but different. Different enough to warrant a new tag.
Use this glass as windshields in cars. Hack in to windshield and put fake cars in to appear collision.
هي تقنية ماجيك لييب (Magic Leap) هذه الشركة التي تعمل بسرية تامة في ولاية فلوريدا في أمريكا، يخبر جميع المتخصصين عنها أنها سوف تغير العالم، ويكفي أن تعلم أن العديد من كبرى الشركات بالفعل قاموا بضخ استثمارات ضخمة في هذه الشركة، آخرها كان استثمار من شركة علي بابا بقيمة 793.5 مليون دولار.
هذه التقنية الجديدة التي تسمى الواقع المختلط (Mixed Reality) تعمل على خلق موجات كهربائية مماثلة لما ينتجه عقلك عند رؤية شيئ ويتم نقل هذه الموجات لعقلك حتى تظن أنك بالفعل تشاهد هذا كواقع… شيئ مجنون صحيح؟
لكنه واقع والتقنية حقيقية
This is clearly AR that the makers don't want to call AR. Clearly.
"So how does Magic Leap do it?"
By lying, fraudulent marketing, and more lying.
This has got to be one of the worst pitches I've ever seen in my life...
Promises with no direct goals, deadlines, or disclose-able achievements of any kind. There's nothing worth reporting on if there's nothing to show. What a waste of people's time.
If I whisper "Ordinal Scale" to one of the devs, will they start uncontrollably sweating?
the 2017 mazda have something like that instead of the regular speed per hour clock