“No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable.” -Socrates
Too thin is not healthy and promotes eating disorders. I am talking especially about women that compare themselves with the unrealistic images in the media. But also men feel nowdays pressured and can develop eating disorders.
akshay de why is that an issue? The whole point of these men is that they are ideals. It’s not saying that if you don’t reach the level of those men that you yourself have failed as a man. It’s saying that what these men have, who these men are is desirable.
The real issue is that we are told that we are allies, and that we are all in this life together and that we should collaborate, when the actual truth is that everyone is in it for themselves, and it is a competition. To the victor goes the spoils, and VAE VICTIS. What people are actually upset about is that they have been deceived, and haven't been prepared for the competition. By the time they realize this, they have no recourse because they are so far back that it is impossible to cross the finish line anything other than last.
I don’t think it’s the physical appearance that men are worried about, it’s the social expectations to always be this Uber competitive, Ultra productive, and Emotionally repressed.
As a man, I've never looked to ads and compared myself to them. To be honest, I skip and block all the ads I can because they're just annoying and overly-fake. I may be alone in this but do other men also feel like it's a non-issue to see muscular men in commercials? When I see them, I don't feel bad for not looking like them. If anything, it's a reminder to keep going to the gym and progressing in my own life. There's a feeling I get inside me that says "You should be strong enough to get here or not have this effect you mentally and if you're not and cannot, too bad." Am I alone here?
You're not alone. I think most men do one of two things. They either ignore the ads, or like yourself (and I include myself as well) see them as motivation to keep going to the gym and progress in their life as you put it. The difference between these ads and the female equivalent is that most men don't care about the images they see.
You're not alone. I honestly don't care how others look like. What they wear etc. I never liked branded stuff or expensive stuff. But I always dress smart with well put outfits. I do go to gym regularly, I do read books and I did get orthodontic treatment to straighten my teeth. I think everyone should work to improve themselves and push the envelope higher.
Yeah, I pretty much just ignore all advertising, because I know that it's trying to manipulate and belittle me in order to make me buy stuff. I can't understand why people take ads so seriously.
Like attracts like maybe? If you are a hot mess then I can relate .... I’m not justifying or condoning anything but I think you are on to something from an observational perspective
No he's a consumer. Thats why he's in the ad. Becauae they want to associate what he buys and what he has with who is is portrayed to be. This is done to keep people living in the ego. He is alone because relationship is one big obstacle to consumption. Facebook's biggest competition is meaningful in person personal interactions and intimate relationships. And most people watching are either forever alone or have a nagging wife so putting him alone is a more neutral scenario.
On the one hand im really enjoying this series, on the other hand its frustrating that these conversations have been taking place, just been getting ignored/made fun of by MSM until now.. I am grateful for the balance in the journalism from Iman Amrani, I was that guy "typical guardian blah blah" but you've destroyed my prejudice with your quality work Thanks
@@bertmagert4582 he is to others in MMA. MMA used to put a lot of importance on mutual respect between fighters. He intentionally disrespects others just to hype up his ego, that is too messed up.
I’m glad that men are watching this series and asking themselves questions about how they identify in relation their own masculinity. We don’t talk to one another about these issues, so I am grateful to the guardian for bringing them to light
@@andreblackaller3560 yeah im sur ethat plays a part but even the high quality women demonstrate this behaviour. They're more likely to hide it/play it down
How sad. I mean, as a woman I wouldn't do "whatever it takes" to be liked by men. That's the point, we women have been empowered to be whoever we are (or want to be) and embrace however we look for ourselves and not for anyone's validation. Men don't have that freedom, apparently.
@@finnflaherty2442 Entirely depends on which Greeks you are talking about. We today have a hard life in terms of physical labour and fighting in wars too. Or at least, some of us do. And others do not. It was the same back then. And remember, unlike us, some Greeks had slaves.
The irony... advertisements are becoming so "woke" (sorry horrid word), yet social media regardless of advertising trends is enforcing shallower pressures on young men (and women) more than ever before. The media can change its ways, but its getting worse and worse within society. I can see it at first hand, I live in Bali which is now a hotspot for tourists coming for the "instagram" life, from their food, their hotel, their nightlife, their tan, their body, what was a surftown has evolved into a yoga/hipster town with girls posting pics like crazy to what is now an out of control "fitness mania" town, similar to a place like Tulum in Mexico. It is not reality, but people are coming here to take a piece of it to try and portray it as "their reality" and that is very worrying indeed. The acts of men in the gym are a clear signal of the problem, the sheer number of phones out filming their workout for posting later, or spending ages in front of a mirror to get the right light and pose so they can impress their "friends"... it looks like pure emotional torture... and you are worried that an old Lynx ad with girls running after a guy was a bad thing...
Neil Sl Eating disorders among men have more than doubled in this decade man, Last month I discovered that my 17 year old brother (who is the quarterback and has a 6-pack) is a bulimic since he was 14, he told me it’s not an issue because his friends do it and he washes his mouth afterwards, his friends and him take pics together of their 6-packs and they’re the poster kids for that school, the pressure we put on kids to look a certain way it’s disturbing, I’m gonna tell my parents soon because I don’t think he plans on stopping anytime soon.
Well, I'm Introverted. And the typical "Masculine" thing here, is to be out-going. I mean, I'm a bit stoic. But that's because Social Environments don't feel natural to me.
Ultimately, it doesn't differ from women in that the goal is the same - instill an image in people's minds that makes them feel as insecure as possible, because people being content with themselves doesn't compel them to value "self-improvement," and they won't go anywhere or buy anything if that's the case. Men are perhaps just simpler to target.
Can you be somewhat comfortable with what you are but still want better? I think the ideal is to be accepting of reality but still be aware that it can be better so you still work for improvement. From experience, insecurity may lead you to try your hardest but it also causes you to hide your insecurities so some root insecurities go unaddressed and become worse.
@@PeteS_1994 You can absolutely be comfortable with yourself and still want better, as we appear to be hard-wired to strive for self-improvement. The key distinction is to find a path of self-improvement that you find fulfilling, whilst companies and society would have it that you're reaching for an elusive mountain peak that represents perfection. That peak is fictitious, and a better metaphor for life is to simply nurture your own path because it's both unique to you and open to a world of possibilities, which grabbing for the same thing as everybody else certainly isn't.
Thank f**k - the fact we are finally starting to talk about this is a bloody relief. We all suffer from social pressure for how we should or shouldn't look, both men and women. This woman is a legend - the fact that she is opening a discussion on this is brilliant, as it is the cause of extreme mental health issues amongst men all over the planet - highlighted by worryingly high levels of suicide rates in the younger male age groups. Thank you Iman Amrani - more of you is what the world needs.
We stress so much over the physical, materialistic appearance and yet these things have no impact on successful relationships. Its core values, communication, empathy, and teamwork that lead to long lasting marriages and happy families. No wonder why the divorce rate is so high
I feel like this is just like an excuse to not strive to greatness and avoid hard work, to me there is nothing wrong with having an ideial or goal of the optimal lifestyle and persuing it
@Nathan Trujillo He isn't defending the industry. That´s just your interpretation of his comment. And I think there is truth to his point. You should always strive to become better whilst still knowing your worth. It is about the process. And please stop making silly asumptions "on how a person on youtube might conduct his life". That`s just nonsense and doesn't help at all. And the biggest problem is not the striving to become better, but the easy solutions that are promised by buying a product.
You've missed the point. The point is who gets to decide what the idea of "success" is, what that idea is and what is its impact, and should we take this to be a reasonable and responsible notion of success?
I agree with you, if they didnt do that for woman, i mean now we have fat models and all, but for men? 6 pacs all the time. But seems men complain less.
Exactly , our society is constantly finding elequant and elaborate ways to make excuses for the lazy. Taking responsibility is seen as old school , it's all about blaming others now 😕
This has really become a staple of my breakfast routine at work. The interest in hearing and finding out, instead of preaching is for me what sells it so well. Spare a thought for the host, who got in the frontlines of abuse, taking on a subject like this being a woman. She does a very subdued job when needed, and a more light and funny one at other times (No! You've got a schoolboy-like crush on her, shut up!).
Girls and men shouldn't be in the same sentence until they sort our pedophilia, you'll get a lot of creeps commenting. They can ask women perhaps. I'm a trans man and I don't care about gender issues. People shouldn't be limited to labels
lisanya23 Of course I meant “girls” as the opposite of “guys”, whitout any reference to age. Any other interpretation is plainly ludicrous or a wilful demonstration of stupidity, for it considers such issue as relevant in a way the video in question simply doesn’t, as it purported to take masculinity as an indefinite identity formed along one’s life. What I wanted to state was simply that it is quite beside the point to analyse the tendencies of masculinity only as a self-induced condition, regardless of its perspective as an answer to what is expected from males - whether “boys” or “men”. Mind the fact that I’m not using any alias, but my real name, and obviously don’t hide behind any social media masks whatsoever. As for the ridiculous gender issue aroused elsewhere, if there shouldn’t be any concerns about labels then of course any videos about “masculinity” would be pointless by definition - as much as any comments over what men think about themselves. As to pedophilia, It’s a blatant felony to be sorted out by courts - for those that see it in a word like “girls”, in the comtext of a simple phrase like the one I wrote above, I suggest a psychiatrist...
DarthYuYevon That’s the interesting thing that most people don’t understand about rational argumentation, particularly when it comes to gender: you have a static perspective and a dynamic one, as you consider gender to be established by nature, as a metaphysical entity or according to socially and historically developed patterns. Of course you’ll fall into contradiction pitfalls if you mix both, as much as you will see contradictions where there are nome. Is it possible to have any discussion at all about gender stereorypes? If it is, obviously you can’t take any statements containing words like “men”, “woman”, “male”, “female”, etc, as an index to preconceived ideas without analysing the context and the background involved. Unfortunately that’s exactly what the exacerbation of the idea behind micro-messaging has created: a macro-stupidity unworthy of the pragmatic philosophy tradition...
This video only touched the surface of modern male masculinity. I think I speak for everyone when I say this should be a multi part series, with perspectives from famous actors, athletes, musicians, etc., in addition to female perspectives. I bet that would be one heck of an informative yet intriguing series.
@@939449 whoa there mate. Joe has grown a lot through the years, and he genuinely is all things to all (wo)men. Sure, he does entertain a lot of populists on his show, but he inadvertently allows people to expose themselves for who they are. I think it would be a great interview.
@@939449 I think you're coming from a place of judgment, without full investigating the person or his platform. I have never found him to be racist or discriminatory in any way. And also I find him to be a very intelligent and free thinking person. I think it would be an interesting conversation about his take on modern masculinity, given so many young men look to his podcast for insight. That's all I'm saying.
As one of the kids said, if anything it's more genuine. Not as in that's what Lynx will do (in fact it might do the opposite), but in that it's no trying to be something deep and meaningful when at the end of the day it exists to sell you something.
Yeah that jarred for me. Like, I'm Irish and I'm embarrassed as fuck by Conor. So seeing young men idolise him for the toxic level of self bravado he spews really gets to me. We've got gyms filled with young men trying to emulate that bravado and managing to turn healthy exercise into an unhealthy dependency that's consuming them. Maybe some are setting healthy mental goals and achieving them, but to me, most seem likely there running away from themselves and using this as escapism, not towards who they really are.
This reporter is the best thing to ever happen to The Guardian. I've watched this report and the one about mixed martial arts and she's just great. The kind of person you'd just enjoy hanging out with. Breath of fresh air in this crazy time where it seems everyone is trying to force you to think and act a certain way.
Michael Bloomer You make it sound like one needs to be sacrificed for the other. People are plenty capable of being in good shape and autonomous while also being a good human being. I believe the arseholes are the exception, not the rule.
As someone with ADHD, I have to defend wristwatches still existing: the phone clock isn't a replacement because it isn't always within your field of vision in a notable way. And while you use the phone it is too easy to be distracted by the rest of the screen while the watch will always be in your face if you use it on your dominant hand. It is too easy to lose whole blocks of time, and enabling yourself to notice the passage of time is super helpful to catch yourself from losing too much in one go. You get more of a chance to catch yourself. That said, I don't wear any kind of uselessly expensive fancy manly watch, but an actually useful one that can take daily use without the reduction in value from wear and tear mattering.
Fair point, but I don't think she was saying watches have no place in the world. She meant that expensive watches are more a status symbol, or a symbol of male virility and success in many ways, rather than just a piece of kit to keep time.
@@rohanprem9822 yeah, sadly. Edit: I mean sure clockwork is literally a marriage between mechanics and art, but I am willing to bet the vast majority of the buyers of expensive watches buy them as status tools they know very little about, instead of as mechanics nerds.
I love your genuine journalistic nonbiased approach, I sense a great deal of equality been addressed in regards to the modern global real man experiences!
If I can offer a counter-point, with the famous Gillette 'Toxic Masculinity' advert, I didn't feel like Gillette were trying to make a difference in the world, I felt they were hijacking a cause to sell razors (I don't think Gillette give two hoots about toxic masculinity). I'd actually prefer the knuckle-dragging old Lynx ads to that in many ways, because it's at least obvious what they're doing.
@@bri1085 You could just sell something like sports gear by having regular people enjoying themselves with sport, or a story about a nerdy kid who spends all of his time kicking the football and he eventually becomes the athlete... that kind of stuff. You don't actually have to sell a message and pretend you mean it, you can just sell a product.
@@johnknight9150 it's usually more effective to play on people's emotions and join the discourse, no one was really talking about Gillette before that ad
Same goes for the woke adland guys in the film. It’s all just market positioning for their agency. We need to look elsewhere from advertising for what it is to be a man.
To be fair they do the same thing to women using Mcfeminism, which is a really warped twist on feminism. Now people actually think that the marketed version of 'feminism' is what feminism is, which is really damaging for everyone. This is what happens with neoliberal capitalism; they use "wokeness" as a marketing gimmick to sell you stuff instead of actually caring about real progressive values.
Is there really space for everyone to be successful? Or success is a form of privilege, that thrives on a difference, where the mass of unsuccessful ones is a key element for successful people to feel like that? I think the real question to be asked in order to create a more even society is "What makes you fulfilled?", not "What makes you successful?".
No such thing as an "even" society. In every animal species, there is a social hierarchy. Success and competition is what drives progress. If everything is cool and even, then there is no reason to thrive for more.
Most underrated comment. The last line should be the main question. Instead of chasing after a formed notion of "success" , people should identify what would make their life more fulfilling
Keep this series going; so many good questions are being raised here and so many younger people need to question what they’re being force fed every day.
Wow there’s a lot of male to male policing in the comments. The truth is male suicide has increased and most men in modern society are lonely despite what social media might indicate
We don't NEED WOMEN telling MEN how to Be MEN.... advertising and Media has always been A Bane in our Society when it comes to Life Exaggeration and Shallow Ideals... But As Humans there's always Something or Someone that We look up to or want to Model our Lives After... I mean Women Spend Billions of Dollars yearly on Artificial Beauty Material and Cosmetics, Do I see anyone Complaining?? Noooo... But If Boys want to be Fit,Financially Successful and Stoic..I don't see why that should be A Problem
@@matijavukosavljevic2251 I wouldn't say those two options are as binary as you seem to be suggesting. Also there's an element of perception, since excellence is subjective rather than objective
in all honesty, I really appreciate you doing this series. been watching for a fair number of weeks and I'm thoroughly impressed. A lot of really good perspectives and conversations are on display. Was quite sceptical in the beginning considering it's the guardian but you're very open-minded and it's great to see
Lol women can keep their “real body” ads. I prefer men to look like superheroes . I will never attain that body and I’m okay. It’s a nice goal , it’s nice to look at. Don’t give me James cordon and Lewis Capaldi in ads!. And it’s a bit rich for a woman with a perfect body like you to tell me otherwise
Homie there is a world outside your own brain maybe you're okay with it nut a child watching it might not be or someone who gets bullied and is already depressed probably isn't either
Between those two advertisements, the first was the best. It didn’t try and hide what it was or what it was doing. It was just a simple “show hot chicks, now please buy our product.” The second advertisement was like a stranger coming up to you and having a deep conversation with you like an old friend, and trying to relate to you and your personal struggles, but then turning around and trying to sell you their product. It’s a blatant false connection in order to emotionally manipulate you into buying stuff. Between associating your product with something I view positively like hot naked women, and manipulating my personal feelings or insecurities to get me into your new product, I’ll always take the first.
Iman thank you for creating this! You’ve shone a light on masculinity in a way that men have been screaming out for for ages! The tone is perfect. Balanced, not condescending, and sparks a real conversation! Thanks for the great work! Looking forward to seeing more of it!
The number of comments which miss the point is absolutely staggering. The point is not vilifying health or success. The point is to interrogate how the notions of health and success came to be what they are today.
I think a key difference between men and women is a lot of men still aspire to attain something resembling the images we are shown through the media and advertising. Whereas it seems more common for women these days to try and accept themselves for who they already are. I think both attitudes can be equally healthy or unhealthy but I think men try to change their body image by actually changing their bodies more so than women do.
1000% respect to this lady and the work shes doing to bring these issues into the spotlight. More and more men are dropping out of the workforce and these pressures,among other things, have alot to do with that
Just watched the series... Very inspiring, and thought provoking. I have sent the series on to various colleagues, friend and family members. I will also show my son. I do hope you continue to make these videos. In my opinion this episode is the best yet. I love the marketing element, view of young people and people on the street. Great stuff! Jade
We have been saying this for years and legit it doesnt bother most men from video games to movies etc so when were like leave the hot women alone in our games but no one talks about the chiseled manly men in every media outlet.
@6:28 “having the burden of feeling they have to live up to that.” The road to success is hard and nothing worth having comes easy. You can either look at the road as a burden or a challenge.
Cry, laugh, smile and express everything you feel. Keep everything inside and you'll suffer. People like ranges of emotions and bond sharing those. Don't become a boring version of yourself.
I think that this is one of y favourite episodes so far (and I've LOVED every one). I work in advertising and PR and also guest lecture in communications. This video is going to be great material to show my clients and students. The Lynx case-study is particularly good. I worked on some of the brand's original campaigns and back then, they wanted to be seen as politically incorrect. Their audience were seemingly OK with this and the brand was rewarded in sales. Nowadays, consumers would think twice about spending money with a brand that is happy to cause offence purely for marketing gain. As consumers, we're a bit more aware about the impact of messages and how certain groups of society can be belittled or excluded unnecessarily (in this case, women / gay men). I'd love to see Amrani tackle the issue of masculinity in politics.
Idk how to put it into words. Even though the message shown in the second Lynx ad was a positive one, I connect more with the Marlboro and Armani ads even though I know that the standards being shown there are not easily achievable. And I think that is why we still see the same type of ads being made for men while women's advertising has undergone lots of changes over the years. Great video though! Will be watching the rest of the series.
Guardian, why do you think it's appropriate to make a whole series on Modern Masculinity with the protagonist being a woman? Were there not any capable male candidates? Would you make a series on Modern Feminity and ask a man to run the show?
@@TheCrazyhumans Sadly true. My concern is not that only a man could understand these issues, just the inconsistency. The Guardian has embraced identity politics in all other areas, why not here?
@@theGuardian Thanks for the heads up. Iman's response is largely good. The fact remains though that your publication would not put forward a series where a man investigates female issues, a white person investigates racism, or a heterosexual person investigates gender issues. Men are the exception here. The general line of the Guardian that we all see is much closer to the "Why I'm no longer talking to white people about race" articles than Iman's thoughts here. She might think it would be great to have a man investigating femininity, but the Guardian doesn't.
It would be interesting to have Iman talk about push back she's had from her colleagues at The Guardian, if any. Or from the woke crowd. That would be an interesting and important conversation
Iman I met you briefly at a event in NYC a few months back. You should've asked me do this interview. Some of us work harder that don't get all this media coverage lol Good series! 👌😎
Loved this episode. Good range of interviews and absolutely, it's almost incredible how far women's advertising has moved on compared to male advertising. I think any male targeted adverts addressing the issue get attacked for being too "woke" and at times that's true. But the reality is, when Dove or whoever first started talking about "all women", not just skinny models, they were attacked too for glamorising obesity and attacks like that. But today, womens' adverts are closer to a healthy balance as a result. Men need those pioneering adverts. Also, damn I'd never have thought 14 year old guys would be looking at famous guys and thinking about the need for plastic surgery and tying it in with money/success. The watches adverts and the portrayal of men in most, as smouldering, solo, stare off into the distance type guys is crazy prevalent. I really don't know what to think of it... Like, I'm introverted and there's probably some part of me who idolises or wants to portray myself like that, or to be seen that way - but I'm now struggling to understand if i'm doing that because of who I am or who I want to be seen as and has advertising driven that self identity.
Success for men is about accomplishing great things. The money, the respect, the women, may come as a result of that. But all of the men we admire, regardless of their occupation, have accomplished great things. And in order to do that you have to have a certain attitude of not letting anyone step over you, that doesn’t mean to be rude, but to respect yourself.
I'm glad they've made this video People always complain about women being told to be size zero models by magazines. That are ironically made by gay men and women, even though its straight mens fault But adverts for men expect you to be Chris Hemsworth or Terry Cruise...
@@lindai6988 Men own the mags but dont produce and choose the majority of content getting pushed in our faces. They may have a vague editorial direction yer but its women manipulating women really.
They say advertising created this problem so they should solve it. These companies are doing it because it works. The key question is why does it work.
How exactly does it work…? Because it sells clothing? Sells cologne and cars and even firearms? Just because it sells a product doesn’t mean that it’s effective at addressing sociological or anthropological problems or even producing solutions to the problems they exacerbate.
@@JustAboutToEat because it appeals to an imaginary archetype that human beings seek to conform to. Much like children who want to either be superheroes or Disney princesses or something or other. It’s a fiction. A fantasy. It has no more substance than smoke.
I mean I started working out and eating well three years ago...and the results in women's attention is incredibly noticeable. So it's not really false advertising...women notice.
When you change your body is does honestly strengthen your mind... you know you have more muscle mass and look better with no clothes than most. This does improve confidence experienced it myself... money is also fantastic it allows you to set any type of life wanted for you, your wife and your children
“No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable.” -Socrates
Speaks volumes.
Every man has a king hidden inside, we just have to have the balls to pull him out.
Damn.. this quote is motivating AF
@@howlinberry1645 We only have so many days in our life to hit the gym before we are incapable of going. So don't miss leg day.
True
I really don’t understand what’s negative about aspiring to be healthy, stoic, or financially comfortable.
Nothing wrong. It's just that that's the only image of the ideal man ever
Too thin is not healthy and promotes eating disorders. I am talking especially about women that compare themselves with the unrealistic images in the media. But also men feel nowdays pressured and can develop eating disorders.
akshay de why is that an issue? The whole point of these men is that they are ideals. It’s not saying that if you don’t reach the level of those men that you yourself have failed as a man. It’s saying that what these men have, who these men are is desirable.
The real issue is that we are told that we are allies, and that we are all in this life together and that we should collaborate, when the actual truth is that everyone is in it for themselves, and it is a competition. To the victor goes the spoils, and VAE VICTIS. What people are actually upset about is that they have been deceived, and haven't been prepared for the competition. By the time they realize this, they have no recourse because they are so far back that it is impossible to cross the finish line anything other than last.
Janina Nina but their not too thin mostly, there muscular and chiselled
I don’t think it’s the physical appearance that men are worried about, it’s the social expectations to always be this Uber competitive, Ultra productive, and Emotionally repressed.
The world demands it. Life is competitive by nature, at this time.
True for men it's less about the physical look it's more about the ideals ,for women it's the opposite
without actually being allowed to.
Emotionally repressed by who?, the entertainment elites is portraying some kind of men very opposite to that.
Its both...Look at Johny Depp
I really like this series. The lady isn't super judgemental and tries to understand. It's great to see.
@Iman Amrani we need more of this series from you Iman if you are going to be referred to as 'the lady'... we are very toxic indeed...
But why is it a lady having this discussion?
@@bradavon because she's trying to understand modern masculinity.
@@jjh2920 that doesn't answer the question.
@@bradavon haha yes it does.
As a man, I've never looked to ads and compared myself to them. To be honest, I skip and block all the ads I can because they're just annoying and overly-fake.
I may be alone in this but do other men also feel like it's a non-issue to see muscular men in commercials? When I see them, I don't feel bad for not looking like them. If anything, it's a reminder to keep going to the gym and progressing in my own life. There's a feeling I get inside me that says "You should be strong enough to get here or not have this effect you mentally and if you're not and cannot, too bad." Am I alone here?
The ads a more geared towards the women because they want their man to reach this unrealistic expectation
You're not alone. I think most men do one of two things. They either ignore the ads, or like yourself (and I include myself as well) see them as motivation to keep going to the gym and progress in their life as you put it. The difference between these ads and the female equivalent is that most men don't care about the images they see.
You're not alone. I honestly don't care how others look like. What they wear etc.
I never liked branded stuff or expensive stuff. But I always dress smart with well put outfits. I do go to gym regularly, I do read books and I did get orthodontic treatment to straighten my teeth.
I think everyone should work to improve themselves and push the envelope higher.
Yeah, I pretty much just ignore all advertising, because I know that it's trying to manipulate and belittle me in order to make me buy stuff. I can't understand why people take ads so seriously.
With male suicide rates what they are I'd say a lot of men do subconsciously take it in.
The thing with 007, Tommy Shelby and Don Draper is that they're all deeply unhappy and broken people
Dan Something in the case of Daniel Craig and Tommy Shelby, a bit of a superiority complex.
@@Infamosucarlos10 and a penchant for fairly extreme violence. The Daniel Craig Bond that is 😂😂 I'm sure Craig himself is nice
Like attracts like maybe? If you are a hot mess then I can relate .... I’m not justifying or condoning anything but I think you are on to something from an observational perspective
The broken attractive man is every young woman's dream.
They’re also not real people
"He's a man's man who knows he's the man and I think he's the man"
But is he really man? That's the question
loool
No he's a consumer. Thats why he's in the ad. Becauae they want to associate what he buys and what he has with who is is portrayed to be. This is done to keep people living in the ego. He is alone because relationship is one big obstacle to consumption. Facebook's biggest competition is meaningful in person personal interactions and intimate relationships.
And most people watching are either forever alone or have a nagging wife so putting him alone is a more neutral scenario.
@@hushedtones7168 I think you're on the wrong comment mate
That was deep
7:33 He knows how to show his swag lol
We all knew that boy back in school lol reminds me of my cousin when we were kids
@@kingfatty_sea5885 Haha, I had one like that too!
Damn these kids are so thoughtful and eloquent, I wasn’t that aware of things when I was that age, that’s amazing to see.
On the one hand im really enjoying this series, on the other hand its frustrating that these conversations have been taking place, just been getting ignored/made fun of by MSM until now.. I am grateful for the balance in the journalism from Iman Amrani, I was that guy "typical guardian blah blah" but you've destroyed my prejudice with your quality work Thanks
I like how English folk refer to dressing well as "smart"
@Suck MyToe how does that relate to this comment in any way 😂
Suck MyToe You mean the Guardian? Which paper do you read then?
Americans we say "sharp".
Suck MyToe mate your having your own conversation here no ones arguing 😂
That's what it is
Who is going to tell that kid that McGregor got choked out by Khabib?
And that he's a terrible human being who is super disrespectful to his sport and his peers.
send me location🐐
He's goes my school he doesn't know
@@Call-me-Al damn mcgregor isn't that bad.
@@bertmagert4582 he is to others in MMA. MMA used to put a lot of importance on mutual respect between fighters. He intentionally disrespects others just to hype up his ego, that is too messed up.
I’m glad that men are watching this series and asking themselves questions about how they identify in relation their own masculinity. We don’t talk to one another about these issues, so I am grateful to the guardian for bringing them to light
Once women stop being attracted to those kind of men... is when I'll stop doing whatever it takes to be those kind of men.
Simple
A W you’re looking at the wrong women dude
@@andreblackaller3560 yeah im sur ethat plays a part but even the high quality women demonstrate this behaviour. They're more likely to hide it/play it down
Yeah your world revolve around women
How sad. I mean, as a woman I wouldn't do "whatever it takes" to be liked by men. That's the point, we women have been empowered to be whoever we are (or want to be) and embrace however we look for ourselves and not for anyone's validation. Men don't have that freedom, apparently.
UK schools are interesting, every kid has different accent
They come different nationalities
Bro they showing to kids womens that run half naked.
Thanks so much for this series, I love that you ask so many open questions and never shut a line of conversation down.
Iman is a gift to journalism, we must protect her at all costs.
Yes
From what?
Long may this series continue
I'm sure that not all Greeks looked like in their statues either.
Greeks had a hard life from what I know in terms of physical labour and fighting in wars. They would have probably been hard strong men
@@finnflaherty2442 Entirely depends on which Greeks you are talking about. We today have a hard life in terms of physical labour and fighting in wars too.
Or at least, some of us do. And others do not. It was the same back then. And remember, unlike us, some Greeks had slaves.
Honestly just lift bro.
Exactly.
@@Bloodyplague i mean i know it is kinda dumb and all, but hey LiFt bRo.
exactly just go lift
@KaMi_ i mean after or before the gym bro
@@Zz-lp8yr U mirin brah?
7:33 kid on the left
Azad Alam my school
The irony... advertisements are becoming so "woke" (sorry horrid word), yet social media regardless of advertising trends is enforcing shallower pressures on young men (and women) more than ever before. The media can change its ways, but its getting worse and worse within society. I can see it at first hand, I live in Bali which is now a hotspot for tourists coming for the "instagram" life, from their food, their hotel, their nightlife, their tan, their body, what was a surftown has evolved into a yoga/hipster town with girls posting pics like crazy to what is now an out of control "fitness mania" town, similar to a place like Tulum in Mexico. It is not reality, but people are coming here to take a piece of it to try and portray it as "their reality" and that is very worrying indeed. The acts of men in the gym are a clear signal of the problem, the sheer number of phones out filming their workout for posting later, or spending ages in front of a mirror to get the right light and pose so they can impress their "friends"... it looks like pure emotional torture... and you are worried that an old Lynx ad with girls running after a guy was a bad thing...
That's very true... TV ads have changed a lot throughout the years, but who really watches TV anymore? I hope they cover social media advertising
Neil Sl Eating disorders among men have more than doubled in this decade man, Last month I discovered that my 17 year old brother (who is the quarterback and has a 6-pack) is a bulimic since he was 14, he told me it’s not an issue because his friends do it and he washes his mouth afterwards, his friends and him take pics together of their 6-packs and they’re the poster kids for that school, the pressure we put on kids to look a certain way it’s disturbing, I’m gonna tell my parents soon because I don’t think he plans on stopping anytime soon.
Well, I'm Introverted.
And the typical "Masculine" thing here, is to be out-going.
I mean, I'm a bit stoic. But that's because Social Environments don't feel natural to me.
Ultimately, it doesn't differ from women in that the goal is the same - instill an image in people's minds that makes them feel as insecure as possible, because people being content with themselves doesn't compel them to value "self-improvement," and they won't go anywhere or buy anything if that's the case. Men are perhaps just simpler to target.
Can you be somewhat comfortable with what you are but still want better? I think the ideal is to be accepting of reality but still be aware that it can be better so you still work for improvement. From experience, insecurity may lead you to try your hardest but it also causes you to hide your insecurities so some root insecurities go unaddressed and become worse.
@@PeteS_1994 You can absolutely be comfortable with yourself and still want better, as we appear to be hard-wired to strive for self-improvement. The key distinction is to find a path of self-improvement that you find fulfilling, whilst companies and society would have it that you're reaching for an elusive mountain peak that represents perfection. That peak is fictitious, and a better metaphor for life is to simply nurture your own path because it's both unique to you and open to a world of possibilities, which grabbing for the same thing as everybody else certainly isn't.
So people shouldn't have ideals to aspire to?
@@Dennis-nc3vw It's a simple critique of consumerism, not a treatise on nihilism.
Talking about the lynx advert.
The first is about having other people like you; the second is about liking yourself
Perhaps but then those ads weren't targeting teenage boys, they were targeting their mums who'd buy the product for them.
Thank f**k - the fact we are finally starting to talk about this is a bloody relief. We all suffer from social pressure for how we should or shouldn't look, both men and women. This woman is a legend - the fact that she is opening a discussion on this is brilliant, as it is the cause of extreme mental health issues amongst men all over the planet - highlighted by worryingly high levels of suicide rates in the younger male age groups.
Thank you Iman Amrani - more of you is what the world needs.
Iman Amrani, excellent episode, this is a conversation that we should be having more often in the mainstream, well done.
We stress so much over the physical, materialistic appearance and yet these things have no impact on successful relationships. Its core values, communication, empathy, and teamwork that lead to long lasting marriages and happy families. No wonder why the divorce rate is so high
Love this journalist.
Keep giving her more job, love her work.
I've been having these conversations with my mum for time bout how we don't stand up for showing different sides of men in adverts. Incredible work
That kid who talked about McGregor still being an alcoholic and James Corden being grateful for how he looks seems like a wonderful kid :)
Advertisement isn't targeting at men. Women do 75% of consumer spending or more. All advertisement is made for women
I feel like this is just like an excuse to not strive to greatness and avoid hard work, to me there is nothing wrong with having an ideial or goal of the optimal lifestyle and persuing it
Would you mind elaborating? I'm more curious as to what you mean
@Nathan Trujillo He isn't defending the industry. That´s just your interpretation of his comment. And I think there is truth to his point. You should always strive to become better whilst still knowing your worth. It is about the process. And please stop making silly asumptions "on how a person on youtube might conduct his life". That`s just nonsense and doesn't help at all. And the biggest problem is not the striving to become better, but the easy solutions that are promised by buying a product.
You've missed the point. The point is who gets to decide what the idea of "success" is, what that idea is and what is its impact, and should we take this to be a reasonable and responsible notion of success?
I agree with you, if they didnt do that for woman, i mean now we have fat models and all, but for men? 6 pacs all the time. But seems men complain less.
Exactly , our society is constantly finding elequant and elaborate ways to make excuses for the lazy. Taking responsibility is seen as old school , it's all about blaming others now 😕
This has really become a staple of my breakfast routine at work. The interest in hearing and finding out, instead of preaching is for me what sells it so well. Spare a thought for the host, who got in the frontlines of abuse, taking on a subject like this being a woman. She does a very subdued job when needed, and a more light and funny one at other times (No! You've got a schoolboy-like crush on her, shut up!).
Perhaps girls should be questioned as well, so it can be thoroughly proven that it’s central to men’s self-confidence...
Would be interesting if they did the same interview with a class og girls.
Girls and men shouldn't be in the same sentence until they sort our pedophilia, you'll get a lot of creeps commenting. They can ask women perhaps. I'm a trans man and I don't care about gender issues. People shouldn't be limited to labels
lisanya23 Of course I meant “girls” as the opposite of “guys”, whitout any reference to age. Any other interpretation is plainly ludicrous or a wilful demonstration of stupidity, for it considers such issue as relevant in a way the video in question simply doesn’t, as it purported to take masculinity as an indefinite identity formed along one’s life. What I wanted to state was simply that it is quite beside the point to analyse the tendencies of masculinity only as a self-induced condition, regardless of its perspective as an answer to what is expected from males - whether “boys” or “men”. Mind the fact that I’m not using any alias, but my real name, and obviously don’t hide behind any social media masks whatsoever. As for the ridiculous gender issue aroused elsewhere, if there shouldn’t be any concerns about labels then of course any videos about “masculinity” would be pointless by definition - as much as any comments over what men think about themselves. As to pedophilia, It’s a blatant felony to be sorted out by courts - for those that see it in a word like “girls”, in the comtext of a simple phrase like the one I wrote above, I suggest a psychiatrist...
Girls questioned by the guardian? A ridiculous statement unfortunately, they utterly detest men.
DarthYuYevon That’s the interesting thing that most people don’t understand about rational argumentation, particularly when it comes to gender: you have a static perspective and a dynamic one, as you consider gender to be established by nature, as a metaphysical entity or according to socially and historically developed patterns. Of course you’ll fall into contradiction pitfalls if you mix both, as much as you will see contradictions where there are nome. Is it possible to have any discussion at all about gender stereorypes? If it is, obviously you can’t take any statements containing words like “men”, “woman”, “male”, “female”, etc, as an index to preconceived ideas without analysing the context and the background involved. Unfortunately that’s exactly what the exacerbation of the idea behind micro-messaging has created: a macro-stupidity unworthy of the pragmatic philosophy tradition...
This video only touched the surface of modern male masculinity. I think I speak for everyone when I say this should be a multi part series, with perspectives from famous actors, athletes, musicians, etc., in addition to female perspectives. I bet that would be one heck of an informative yet intriguing series.
You all are doing important and great work with this series. I'd love to see you interview Joe Rogan.
Why, to learn about his racism?
@@939449 whoa there mate. Joe has grown a lot through the years, and he genuinely is all things to all (wo)men.
Sure, he does entertain a lot of populists on his show, but he inadvertently allows people to expose themselves for who they are.
I think it would be a great interview.
@@939449 lmao
@@939449 I think you're coming from a place of judgment, without full investigating the person or his platform. I have never found him to be racist or discriminatory in any way. And also I find him to be a very intelligent and free thinking person. I think it would be an interesting conversation about his take on modern masculinity, given so many young men look to his podcast for insight. That's all I'm saying.
@@939449 how is he racist? And to which group?
The first advert wasn't meant to be deceptive. It was meant to be funny.
It's overtly overly masculine for comedic value. Exactly.
As one of the kids said, if anything it's more genuine. Not as in that's what Lynx will do (in fact it might do the opposite), but in that it's no trying to be something deep and meaningful when at the end of the day it exists to sell you something.
@@tams805 really surprised kids of that age could have that many perspectives and different understanding
"He thinks he's the man, he knows he's the man so I think he's the man as well"
Yeah that jarred for me. Like, I'm Irish and I'm embarrassed as fuck by Conor. So seeing young men idolise him for the toxic level of self bravado he spews really gets to me. We've got gyms filled with young men trying to emulate that bravado and managing to turn healthy exercise into an unhealthy dependency that's consuming them. Maybe some are setting healthy mental goals and achieving them, but to me, most seem likely there running away from themselves and using this as escapism, not towards who they really are.
It’s all about his confidence
Who da fook is dat gouyy
This reporter is the best thing to ever happen to The Guardian. I've watched this report and the one about mixed martial arts and she's just great. The kind of person you'd just enjoy hanging out with. Breath of fresh air in this crazy time where it seems everyone is trying to force you to think and act a certain way.
When did being in shape and in control become bad goals to strive for? For men and women
When they are put above being a decent human being
Michael Bloomer You make it sound like one needs to be sacrificed for the other. People are plenty capable of being in good shape and autonomous while also being a good human being. I believe the arseholes are the exception, not the rule.
@@connorjennings6093 There's been literature for millenia with the intent of warning us about the socially deteriorating effects of vanity
@@connorjennings6093 but the aresholes are literally the most popular kind of person shown for others to aspire to
I gotta say Guardian, alot of the new content you are putting out is real good. Keep it up.
"maybe that's what men want" she says laughing ...knowing that's what she, as a woman wants. Love this series but lets be honest, you slipped up there
It seems like Iman is looking at things from an objective point of view which seems to be rarer and rarer these days. Thanks much for that.
As someone with ADHD, I have to defend wristwatches still existing: the phone clock isn't a replacement because it isn't always within your field of vision in a notable way. And while you use the phone it is too easy to be distracted by the rest of the screen while the watch will always be in your face if you use it on your dominant hand. It is too easy to lose whole blocks of time, and enabling yourself to notice the passage of time is super helpful to catch yourself from losing too much in one go. You get more of a chance to catch yourself.
That said, I don't wear any kind of uselessly expensive fancy manly watch, but an actually useful one that can take daily use without the reduction in value from wear and tear mattering.
Fair point, but I don't think she was saying watches have no place in the world. She meant that expensive watches are more a status symbol, or a symbol of male virility and success in many ways, rather than just a piece of kit to keep time.
@Megadose watch the video, I was commenting on it
@@rohanprem9822 yeah, sadly.
Edit: I mean sure clockwork is literally a marriage between mechanics and art, but I am willing to bet the vast majority of the buyers of expensive watches buy them as status tools they know very little about, instead of as mechanics nerds.
Same.
Adhd? ? Don't make me laugh
I love your genuine journalistic nonbiased approach, I sense a great deal of equality been addressed in regards to the modern global real man experiences!
If I can offer a counter-point, with the famous Gillette 'Toxic Masculinity' advert, I didn't feel like Gillette were trying to make a difference in the world, I felt they were hijacking a cause to sell razors (I don't think Gillette give two hoots about toxic masculinity). I'd actually prefer the knuckle-dragging old Lynx ads to that in many ways, because it's at least obvious what they're doing.
No company genuinely gives a shit about the things they say they stand for, at the end of the day capital is the name of the game.
@@bri1085 You could just sell something like sports gear by having regular people enjoying themselves with sport, or a story about a nerdy kid who spends all of his time kicking the football and he eventually becomes the athlete... that kind of stuff. You don't actually have to sell a message and pretend you mean it, you can just sell a product.
@@johnknight9150 it's usually more effective to play on people's emotions and join the discourse, no one was really talking about Gillette before that ad
Same goes for the woke adland guys in the film. It’s all just market positioning for their agency. We need to look elsewhere from advertising for what it is to be a man.
To be fair they do the same thing to women using Mcfeminism, which is a really warped twist on feminism. Now people actually think that the marketed version of 'feminism' is what feminism is, which is really damaging for everyone. This is what happens with neoliberal capitalism; they use "wokeness" as a marketing gimmick to sell you stuff instead of actually caring about real progressive values.
Is there really space for everyone to be successful? Or success is a form of privilege, that thrives on a difference, where the mass of unsuccessful ones is a key element for successful people to feel like that? I think the real question to be asked in order to create a more even society is "What makes you fulfilled?", not "What makes you successful?".
Matteo Gremese great comment
No such thing as an "even" society. In every animal species, there is a social hierarchy. Success and competition is what drives progress. If everything is cool and even, then there is no reason to thrive for more.
Most underrated comment. The last line should be the main question. Instead of chasing after a formed notion of "success" , people should identify what would make their life more fulfilling
Despite everything wrong with this world ... I truly believe humanity is evolving.
Bruh am i the only one who surprised by how smart and respectful those kids are . their parents surely done an unbelievable job.
Men have been left behind. I can't remember the last time there was a positive discussion about men.
Keep this series going; so many good questions are being raised here and so many younger people need to question what they’re being force fed every day.
Adverts now are just belittling men
Exactly. Dumbing us down, whilst promoting unhealthy lifestyles.
Adverts and films too.
Watching this series makes me feel safe, and gives me a sense of purpose in life.
Thanks very much for watching!
Wow there’s a lot of male to male policing in the comments. The truth is male suicide has increased and most men in modern society are lonely despite what social media might indicate
GG wow, took a long time to get to this comment. Hit the nail on the head.
We don't NEED WOMEN telling MEN how to Be MEN....
advertising and Media has always been A Bane in our Society when it comes to Life Exaggeration and Shallow Ideals...
But As Humans there's always Something or Someone that We look up to or want to Model our Lives After...
I mean Women Spend Billions of Dollars yearly on Artificial Beauty Material and Cosmetics,
Do I see anyone Complaining??
Noooo...
But If Boys want to be Fit,Financially Successful and Stoic..I don't see why that should be A Problem
Thank you for doing a series like this, you know its got to be good when its from the Guardian and has more likes than dislikes xD
Lol ☝🏼
Thank you so much for doing this series! It is really amazing to look at these issues with the critical view you have.
When did the pursuit of excellence become a negative one?
It isn't always, but it can be if it comes from the wrong place or is executed in the wrong way
@@michaelbloomer451 then it is no longer a pursuit of excellence by definition; but a pursuit of conformity and the pleasing of others.
@@matijavukosavljevic2251 I wouldn't say those two options are as binary as you seem to be suggesting. Also there's an element of perception, since excellence is subjective rather than objective
@Analog Musings ok thanks
in all honesty, I really appreciate you doing this series. been watching for a fair number of weeks and I'm thoroughly impressed. A lot of really good perspectives and conversations are on display. Was quite sceptical in the beginning considering it's the guardian but you're very open-minded and it's great to see
Lol women can keep their “real body” ads. I prefer men to look like superheroes . I will never attain that body and I’m okay. It’s a nice goal , it’s nice to look at. Don’t give me James cordon and Lewis Capaldi in ads!. And it’s a bit rich for a woman with a perfect body like you to tell me otherwise
Homie there is a world outside your own brain maybe you're okay with it nut a child watching it might not be or someone who gets bullied and is already depressed probably isn't either
@@Manu-tz3mi working out can help depression its a hobby like sports
Between those two advertisements, the first was the best. It didn’t try and hide what it was or what it was doing. It was just a simple “show hot chicks, now please buy our product.” The second advertisement was like a stranger coming up to you and having a deep conversation with you like an old friend, and trying to relate to you and your personal struggles, but then turning around and trying to sell you their product. It’s a blatant false connection in order to emotionally manipulate you into buying stuff. Between associating your product with something I view positively like hot naked women, and manipulating my personal feelings or insecurities to get me into your new product, I’ll always take the first.
I'm confused.. Has Chris Evans always worked in advertising?
Iman thank you for creating this! You’ve shone a light on masculinity in a way that men have been screaming out for for ages! The tone is perfect. Balanced, not condescending, and sparks a real conversation! Thanks for the great work! Looking forward to seeing more of it!
The number of comments which miss the point is absolutely staggering. The point is not vilifying health or success. The point is to interrogate how the notions of health and success came to be what they are today.
I think a key difference between men and women is a lot of men still aspire to attain something resembling the images we are shown through the media and advertising. Whereas it seems more common for women these days to try and accept themselves for who they already are.
I think both attitudes can be equally healthy or unhealthy but I think men try to change their body image by actually changing their bodies more so than women do.
7:33 Ayyyy, my boy has some style of his own. Respect.😎
1000% respect to this lady and the work shes doing to bring these issues into the spotlight. More and more men are dropping out of the workforce and these pressures,among other things, have alot to do with that
Models motivate me to keep hitting the gym. I have no complaints.
Just watched the series... Very inspiring,
and thought provoking. I have sent the series on to various colleagues, friend and family members. I will also show my son. I do hope you continue to make these videos. In my opinion this episode is the best yet. I love the marketing element, view of young people and people on the street. Great stuff! Jade
Thanks so much Jade, I'm glad you liked it!
Why does drake have a half million pound watch???
That’s pretty heavy if ya ask me!
It’s good that there’s pple recognising these kind of issues. Society needs to talk abt it more. Thanks
We have been saying this for years and legit it doesnt bother most men from video games to movies etc so when were like leave the hot women alone in our games but no one talks about the chiseled manly men in every media outlet.
@6:28 “having the burden of feeling they have to live up to that.”
The road to success is hard and nothing worth having comes easy. You can either look at the road as a burden or a challenge.
Cry, laugh, smile and express everything you feel.
Keep everything inside and you'll suffer.
People like ranges of emotions and bond sharing those.
Don't become a boring version of yourself.
Show weakness, qnd the world rejects you
nice fairytale
I think that this is one of y favourite episodes so far (and I've LOVED every one). I work in advertising and PR and also guest lecture in communications. This video is going to be great material to show my clients and students. The Lynx case-study is particularly good. I worked on some of the brand's original campaigns and back then, they wanted to be seen as politically incorrect. Their audience were seemingly OK with this and the brand was rewarded in sales. Nowadays, consumers would think twice about spending money with a brand that is happy to cause offence purely for marketing gain. As consumers, we're a bit more aware about the impact of messages and how certain groups of society can be belittled or excluded unnecessarily (in this case, women / gay men).
I'd love to see Amrani tackle the issue of masculinity in politics.
She’s beautiful and that accent 😍🔥
Idk how to put it into words. Even though the message shown in the second Lynx ad was a positive one, I connect more with the Marlboro and Armani ads even though I know that the standards being shown there are not easily achievable. And I think that is why we still see the same type of ads being made for men while women's advertising has undergone lots of changes over the years. Great video though! Will be watching the rest of the series.
I want to be the man Iman thinks I can be. Love her.
Iman amrani is so naturally beautiful. And cool, calm personality to go with it. She seems like she'd be fun to hang with
Great content
The kid in that classroom are so intelligent
Guardian, why do you think it's appropriate to make a whole series on Modern Masculinity with the protagonist being a woman? Were there not any capable male candidates? Would you make a series on Modern Feminity and ask a man to run the show?
To be honest I am glad they got a woman host. If a guy would host the series, he would be branded as a men's rights activist.
@@TheCrazyhumans Sadly true. My concern is not that only a man could understand these issues, just the inconsistency. The Guardian has embraced identity politics in all other areas, why not here?
@@winnabet7835 Iman answered that question here: ruclips.net/video/QPCj1PONU-A/видео.html
@@theGuardian Thanks for the heads up. Iman's response is largely good. The fact remains though that your publication would not put forward a series where a man investigates female issues, a white person investigates racism, or a heterosexual person investigates gender issues. Men are the exception here. The general line of the Guardian that we all see is much closer to the "Why I'm no longer talking to white people about race" articles than Iman's thoughts here. She might think it would be great to have a man investigating femininity, but the Guardian doesn't.
It would be interesting to have Iman talk about push back she's had from her colleagues at The Guardian, if any. Or from the woke crowd. That would be an interesting and important conversation
For me as a man , being a stoic is just a tool for overcoming very hard times
Funny how men don't complain about this at all but woman...
Iman I met you briefly at a event in NYC a few months back. You should've asked me do this interview. Some of us work harder that don't get all this media coverage lol Good series! 👌😎
Loved this episode. Good range of interviews and absolutely, it's almost incredible how far women's advertising has moved on compared to male advertising. I think any male targeted adverts addressing the issue get attacked for being too "woke" and at times that's true. But the reality is, when Dove or whoever first started talking about "all women", not just skinny models, they were attacked too for glamorising obesity and attacks like that. But today, womens' adverts are closer to a healthy balance as a result. Men need those pioneering adverts. Also, damn I'd never have thought 14 year old guys would be looking at famous guys and thinking about the need for plastic surgery and tying it in with money/success. The watches adverts and the portrayal of men in most, as smouldering, solo, stare off into the distance type guys is crazy prevalent. I really don't know what to think of it... Like, I'm introverted and there's probably some part of me who idolises or wants to portray myself like that, or to be seen that way - but I'm now struggling to understand if i'm doing that because of who I am or who I want to be seen as and has advertising driven that self identity.
Success for men is about accomplishing great things. The money, the respect, the women, may come as a result of that. But all of the men we admire, regardless of their occupation, have accomplished great things. And in order to do that you have to have a certain attitude of not letting anyone step over you, that doesn’t mean to be rude, but to respect yourself.
I am a man. I like this series as a man.
I love this. I love every single thing about this. Subscribed
I'm glad they've made this video
People always complain about women being told to be size zero models by magazines. That are ironically made by gay men and women, even though its straight mens fault
But adverts for men expect you to be Chris Hemsworth or Terry Cruise...
Nah I’d think you find most senior roles in media and magazine companies are filled by men
@@lindai6988 Men own the mags but dont produce and choose the majority of content getting pushed in our faces. They may have a vague editorial direction yer but its women manipulating women really.
JG00 but that doesn’t change the fact the people at the top, who are mostly men, have the last say
@@lindai6988 lol you are a brick wall. ok its all mens fault.
The host has such a chill vibe!
They say advertising created this problem so they should solve it. These companies are doing it because it works. The key question is why does it work.
How exactly does it work…? Because it sells clothing? Sells cologne and cars and even firearms? Just because it sells a product doesn’t mean that it’s effective at addressing sociological or anthropological problems or even producing solutions to the problems they exacerbate.
@@theQuestion626 yes but Why? Why does it sell clothing and other stuff?
@@JustAboutToEat because it appeals to an imaginary archetype that human beings seek to conform to. Much like children who want to either be superheroes or Disney princesses or something or other. It’s a fiction. A fantasy. It has no more substance than smoke.
One of my favourite episodes so far
I mean I started working out and eating well three years ago...and the results in women's attention is incredibly noticeable. So it's not really false advertising...women notice.
Probably you also feel better/healthier in general?
I REALLY appreciate what you're doing with this series. Keep it up!
When you change your body is does honestly strengthen your mind... you know you have more muscle mass and look better with no clothes than most. This does improve confidence experienced it myself... money is also fantastic it allows you to set any type of life wanted for you, your wife and your children
Why do people thumbs down such a great content?
Wouldn't expect a woman to know the difference between burden and motivation.
Really loving your style of journalism, keep it up!