Corporate Music - How to Compose with no Soul

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  • Опубликовано: 30 сен 2024
  • In this video I explore how corporatism produces soulless music, some of which is amusingly awful! I also explore how tech and oil companies with dubious business practices use music as part of propaganda campaigns to convince the public that they support ecological activism. With some music theory thrown in along the way, I also compose a few kinds of different corporate styles to show the various tropes that exist. Some of it is blundering nonsense. Some of it is a little more sinister. All of it is garbage. Enjoy!
    ---
    Twitter: / tantacrul
    Discord: / discord
    ---
    The music in this video
    The music during the section about Tottenham Hale Station & Theodor Adorno was written by:
    Kristopher Mariasy
    / kristophermariasy
    Other music was contributed by
    Liam Taylor (Monster Trucks)
    RUclips: / @ltguitarist
    & David Bruce (Ukulele)
    RUclips: / davidbrucedotnet
    All other music in this video was written by me (apart from very short snippets of music heard in the clips for Audi, IBM and Apple)
    ---
    Thanks to Jonathan Lee (Pentameron) for providing much better subtitles than mine. Really appreciate the work and I've learned a lot about how to do it properly.
    ---
    An introduction to Adorno:
    Adorno: A Critical Introduction - Simon Jarvis, 1998
    www.amazon.co....
    Advanced:
    History & Class Consciousness, Georg Lukacs, 1923
    www.marxists.o...
    Dialectic of Enlightenment - Adorno, Theodor, 1944
    www.amazon.co....

Комментарии • 11 тыс.

  • @Tantacrul
    @Tantacrul  5 лет назад +6488

    Hey everyone - I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! (both my Eurovision videos which were taken down are Patreon perks by the way) www.patreon.com/Tantacrul

    • @meow7791
      @meow7791 5 лет назад +70

      Oh, we can wait. All we really want is some good videos, whether they come out soon or not.

    • @OjoRojo40
      @OjoRojo40 5 лет назад +36

      God I have bad taste in music :p
      Fuck capitalism :)

    • @Peron1-MC
      @Peron1-MC 5 лет назад +11

      now i wanna watch monster trucks tho XD

    • @WillayG
      @WillayG 5 лет назад +29

      Great breakdown. I love how subversive the music you made is. It's so banal and typical but intentionally so. I wonder if there are composers working for corperations hiding all kinds of easter eggs in their music now.
      I mentioned on your patreon page that I liked the music both ironically and unironically. I'm still.curious as to why I actually like it. I can't really figure out why. They are banal, but something about it works on a part of my brain.
      I could just pretend to like it ironically but I'd be lying. I genuinely like it. Why is that? Am I just a braiwashed corporate sheep?

    • @kriskropd
      @kriskropd 5 лет назад +5

      Okay, so you can break down corporate music - but what's actually the problem with it? To me, it just sounds like you are complaining about the predictability and, in your case, personal over-familiarity with the music. The music does its job in all the emotional applications you included as examples and I fail to actually see your point of calling it soulless (music by numbers doesn't make something soulless - just trite and effortless).

  • @andrewnguyen-dang9457
    @andrewnguyen-dang9457 2 года назад +11816

    This music just screams "We reward our employees with Pizza parties instead of pay raises when we hit record profits."

    • @EugeneOneguine
      @EugeneOneguine Год назад +738

      Pizza parties ? Where do I sign up ? In most places it's most likely a golden sticker for the employee who did the best job.

    • @woohyunahn5510
      @woohyunahn5510 Год назад +140

      @@EugeneOneguine💀💀💀

    • @AnimalProjec
      @AnimalProjec Год назад +56

      @@EugeneOneguine Oh I want shrimp pizza

    • @mado-wh4jv
      @mado-wh4jv Год назад +184

      Pay raises is a bad idea, unless you will accept a reduction when the company does bad, a bonus is better and gives more incentive.

    • @woohyunahn5510
      @woohyunahn5510 Год назад +32

      @@mado-wh4jv makes sense

  • @DBruce
    @DBruce 5 лет назад +7156

    How to play ukulele with no soul 😂

    • @johndecicco
      @johndecicco 5 лет назад +156

      Hi David. Perfect pitch: When you toss a ukelele into a dumpster and it lands on an accordian. :)

    • @aaronclift
      @aaronclift 5 лет назад +185

      David, you looked very pained when you played that ukelele part. Did it kill your soul to make the corporate music, or was it just the instrument tuning?

    • @PentameronSV
      @PentameronSV 5 лет назад +66

      @@aaronclift Why not both?

    • @DarkSideofSynth
      @DarkSideofSynth 5 лет назад +50

      You guys have a future together blasting out corporate music until your retirement days when they'll award you with a tuner ;)

    • @Vextrove
      @Vextrove 5 лет назад +60

      I love how he edited you into the fake advertisement at 13:02

  • @sherlocked-little-hobbit8203
    @sherlocked-little-hobbit8203 5 лет назад +16038

    the music equivalent of stock images

    • @Giorgi.Japiashvili
      @Giorgi.Japiashvili 5 лет назад +837

      It's not called 'stock music' for nothing

    • @pottertheavenger1363
      @pottertheavenger1363 5 лет назад +921

      but at least stock images
      can be used for memes

    • @TailorBlaze
      @TailorBlaze 5 лет назад +555

      @@pottertheavenger1363 and stock videos can be used as background for the "Skip Ad" button

    • @BababooeyGooey
      @BababooeyGooey 5 лет назад +322

      The only way to inject personality into stock music/images is to make memes out of them.

    • @farsalor2627
      @farsalor2627 4 года назад +52

      wdym this shit claps

  • @NothingXemnas
    @NothingXemnas 2 года назад +5168

    Corporate music is also a way to make things weirdly neutral. Some people don't like metal, some people don't like EDM, some people don't like classical music, and so on. Relating something corporate to a "tribe" or "culture" can cringe all parties for different reasons, but by making something NO ONE can relate to, it makes it neutral by being hated, frowned upon or simply being ignored BY EVERYONE.

    • @nerobernardino88
      @nerobernardino88 Год назад +470

      World Peace through Common Hatred!

    • @sephikong8323
      @sephikong8323 Год назад +130

      @@nerobernardino88 Code Geass but with Music instead of Mecha be like :

    • @DinnerForkTongue
      @DinnerForkTongue Год назад +36

      @@sephikong8323
      Now that's an idea...

    • @youraveragerobloxkid
      @youraveragerobloxkid Год назад +49

      @@nerobernardino88 thats how the americans and the soviets were friends in world war II

    • @SoggycereaI
      @SoggycereaI Год назад +93

      This reminds me exactly of how people feel about the Corporate Memphis artstyle [which you've all seen: Facebook, RUclips, etc], how it usually gives the characters no skin tone and strips the characters of identity, trying to seem all encompassing but instead it strips it of humanity and appeals to no one. That's all corporates can seem to do, apparently.

  • @8b8b8b
    @8b8b8b 5 лет назад +24570

    Searching for “Skip Ad” button at the start of the video.

  • @43615
    @43615 4 года назад +3199

    ★☆☆☆☆
    Examples contained too much personality, didn't make me feel empty enough.

    • @misteryellow9251
      @misteryellow9251 4 года назад +48

      Both of us havent heard enough cliche ads yet, or at least thats what I think.

    • @sambradley9091
      @sambradley9091 4 года назад +56

      @@misteryellow9251 Nah, the problem is Tantacrul actually gives a shit about emotion and is an actual singular being with a concise goal, not some monolith making an intern chuck some chord progressions together to pretend they care. His music is gonna be lame but by default they aren't as bad as true corporate shit

    • @mroofity6594
      @mroofity6594 4 года назад +15

      I honestly kinda liked the second example. Reminded me of like a neon style level. With some changes it would sound really nice.

    • @danielperes9309
      @danielperes9309 4 года назад +2

      Felt the same

    • @danielperes9309
      @danielperes9309 4 года назад +3

      Your work has a lack of emptyness

  • @meursault7030
    @meursault7030 4 года назад +4415

    Honestly, I think the problem with your version of a couple of the "nothing music" songs is that they're a bit too good. Not amazing, but that synth bit at 12:50 is mildly interesting. Can't be having that.

    • @Denter86
      @Denter86 4 года назад +409

      I'm bothered by the fact that I liked most of these pieces... I don't know why, either.

    • @BirdThatEatsPrometheussLiver
      @BirdThatEatsPrometheussLiver 4 года назад +63

      {Troubadour} You're just boring I guess /s

    • @thegreatgonz4742
      @thegreatgonz4742 4 года назад +585

      @@Denter86 Don't feel too bad, I liked them too, in a way. They still count as music in the strictest sense of the word, and are designed to be strictly "enjoyable". This music evokes the same feelings in me as someone giving me plain water crackers or a standard balloon (monocolored, round, average size). I release a single endorphin because this gift is better than nothing and not offensive, I say "nice." and then forget about it. It evokes nothing else, and that's the problem with it.

    • @Denter86
      @Denter86 4 года назад +162

      @@thegreatgonz4742 Thank you, that's very well put. I think that's a better explanation of how they made me feel than what I could have given.

    • @MrPieEducation
      @MrPieEducation 4 года назад +53

      I feel like that synth lead could actually be really good if set against some ambient backings. It reminds me of something off Cluster & Eno.

  • @ewanstewart2001
    @ewanstewart2001 2 года назад +2442

    Can I say that this actually applies to all corporate art. Whether it's simple, easy to digest flat shapes and lines that somehow feel so businesslike, or the strangely painful smiles that every actor whether in poster or video has plastered across their face.

    • @Romanticoutlaw
      @Romanticoutlaw Год назад +190

      it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep

    • @lunyxappocalypse7071
      @lunyxappocalypse7071 Год назад +32

      ​@@Romanticoutlaw [it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep
      ] i think books would give the best effect/impression.

    • @spimbles
      @spimbles Год назад +56

      @@lunyxappocalypse7071 you really dont have to quote the entire comment lmfao

    • @juneyellowsnek
      @juneyellowsnek Год назад

      ​@@lunyxappocalypse7071nigga really quote replied on youtube

    • @agitated_cat
      @agitated_cat 11 месяцев назад

      ​@@spimblessome... people, will delete their replies when they are losing arguments, so its a good practice online

  • @laraweinberg7635
    @laraweinberg7635 4 года назад +7232

    My dad, a music producer for commercials, confirmed that all of this is correct. His clients give him soulless music from other companies' commercials and basically ask him to copy it without getting sued.

    • @equaius893
      @equaius893 4 года назад +714

      Im so sorry for your dad

    • @larsswig912
      @larsswig912 4 года назад +392

      Bruh how can you do that same basic formula without copying someone else by chance? I think one day someone will get sued.

    • @sthego3970
      @sthego3970 4 года назад +131

      Damn, F for your Dad.

    • @aarb17
      @aarb17 4 года назад +23

      oh no

    • @fsands69
      @fsands69 4 года назад +353

      your dad's basically doing the same work as someone who writes memorandums over and over for their enterprise. I really hope he's got enough time to compose/produce stuff for his own joy.

  • @ereeeeennn
    @ereeeeennn 5 лет назад +6451

    “This makes us sad.”
    “Here at Shell, we are sad.”
    *CHORD*

    • @DonSMDT
      @DonSMDT 5 лет назад +100

      Honestly it'd convince me

    • @MagpieDynamics
      @MagpieDynamics 5 лет назад +254

      Am humon, am not giant faceless corporation, am have feelings too.

    • @minecalftree1838
      @minecalftree1838 5 лет назад +43

      Okay Cave Johnson.

    • @meowtabby5369
      @meowtabby5369 5 лет назад +3

      ROFL

    • @JTSquirrel
      @JTSquirrel 5 лет назад

      epicsauceness100 nice reference.

  • @Powertampa
    @Powertampa 5 лет назад +5396

    "Avoid development at all cost" hehe that's a corporate joke if there ever was one

    • @dabeamer42
      @dabeamer42 5 лет назад +80

      "Development" means "software development" to this aging software developer. And, yeah, we ain't cheap.

    • @authenticbaguette6673
      @authenticbaguette6673 5 лет назад +5

      Powertampa I just noticed the joke 😂

    • @efmusic04
      @efmusic04 5 лет назад +1

      700th like

    • @512TheWolf512
      @512TheWolf512 5 лет назад +18

      @@dabeamer42 yes, even the richest corporations out there want nothing to do with the overpriced IT sector

    • @aitor.online
      @aitor.online 5 лет назад +2

      @@512TheWolf512 how is it overpriced

  • @grape2337
    @grape2337 Год назад +1811

    I watched this drunk on New Years Eve, subscribed, binged your content, then composed three pieces (whilst drunk) of corporate music. 11/10.

    • @SoI-
      @SoI- Год назад +87

      can you upload the audio files somewhere, I really want to hear it

    • @_BubblGum_
      @_BubblGum_ Год назад +24

      thats hilarious

    • @XenobladeXSupremacy
      @XenobladeXSupremacy Год назад +18

      Come on we wanna hear it

    • @grape2337
      @grape2337 Год назад +52

      trust me if i can find this file i'll upload the google drive link

    • @_BubblGum_
      @_BubblGum_ Год назад +7

      @@grape2337 yayyyy

  • @dozydude1159
    @dozydude1159 4 года назад +2381

    As much as I hate soulless corporate music, I also hate it when companies use songs I actually like because then I always associate the song with the advert.

    • @flytrapYTP
      @flytrapYTP 4 года назад +142

      See, the solution here is to hire an artist to actually make real music for you.

    • @acekotana4425
      @acekotana4425 4 года назад +136

      Hah, jokes on you, I've listened to so many dumb adverts using music that I like that I've grown an immunity to liking things

    • @vivistar51
      @vivistar51 4 года назад +60

      thankfully none of the artists i listen to are even remotely mainstream enough to be commercial-friendly so i don't have to worry about that lol

    • @gagne6928
      @gagne6928 4 года назад +7

      I hate the 123 trilogy ad with a burning passion

    • @pavise6333
      @pavise6333 4 года назад +5

      Unless it's Volvo's Van Damme split ad. Greatest ad ever made

  • @purepandemonium8276
    @purepandemonium8276 4 года назад +2022

    "Humpty Dumpty sat on the wall" conveys some tension that is completely lacking from corporate music. Humpty could have a great fall! It's more like "Humpty Dumpty sat on a pillow." There's no tension, there's no risk that something could happen. All the king's horses and all the king's men are very busy doing important work to maximize shareholder value.

    • @henkkahenrik4183
      @henkkahenrik4183 4 года назад +85

      also was i the only one that found that story relly creepy and uncomfortable? like even if it always went on like that, it’s creepy as hell. the dude just stares at you from your window all day every day, and you see him and he sees you no matter where you are.... 😂

    • @EinDose
      @EinDose 4 года назад +62

      I dunno, that does kinda check out for me with corporate music. 'Promise but no payoff' is a really big part of it to me; so many of them are competent enough that they COULD break into something interesting, they just never DO.

    • @damianbisha6712
      @damianbisha6712 4 года назад +20

      Humpty Dumpty sat in a straight jacket in a soft room
      ^^^ that's how corporate music sound

    • @JustSomeRandomIdiot
      @JustSomeRandomIdiot 4 года назад +34

      "Humpty Dumpty is perfectly fine, no where near a wall, existing in a never ending void of flatness from which there is no location that one could fall from any height onto any surface, with soft cushy ground that feels like pillows, and nothing has, is, or is going to happen to him, ever, he's just going to sit there, smiling, perfectly happy with his life, the end."

    • @henkkahenrik4183
      @henkkahenrik4183 4 года назад +7

      SomeRandomIdiot i’m not sure why, but that sounds almost dystopian.... 😂

  • @VechsDavion
    @VechsDavion 4 года назад +2224

    I friggin HATE that specific type of commercial jingle that has acoustic guitar matched with bells. I've seen it in grocery store commercial music, and insurance commercials. It's the most saccharine godawful drek, I can't stand it.

    • @YoursTrulyMrsMoores
      @YoursTrulyMrsMoores 4 года назад +191

      Or the dreaded RUclips how-to video "ukulele and glockenspiel"

    • @doobi6343
      @doobi6343 4 года назад +132

      I think you're talking about Carefree by Kevin MacLeod, the master of corporate music, praise be to his name

    • @marcusaiello7100
      @marcusaiello7100 4 года назад +4

      How's the super hostile going?

    • @myspacebarbrokenevermindif9892
      @myspacebarbrokenevermindif9892 4 года назад +39

      doobi Kevin Macleod makes incredibly boring music, but it isn’t corporate music.

    • @haleyleyley8951
      @haleyleyley8951 4 года назад +4

      Ooohhh this one? ruclips.net/video/X5Vyie1G0Mg/видео.html

  • @jaifarrell
    @jaifarrell Год назад +2783

    I work as a technician in a venue that routinely hosts corporate events, and they are teeming with this music. As a classically trained musician (and bearer of a soul), I experience such torment on a daily basis.

  • @DurvalLacerda
    @DurvalLacerda 3 года назад +5220

    Wait until "CorporateWave" becomes a thing 5 years from now

    • @moonmourner3593
      @moonmourner3593 3 года назад +287

      Well there’s officewave

    • @nullone3181
      @nullone3181 3 года назад +421

      Ah, yes, harkening back to the days things like "offices" and "jobs" existed and there weren't any roaming gangs of cannibals or the global water shortage.

    • @123yano
      @123yano 3 года назад +131

      AKA non-ironic Vaporwave?

    • @heartache5742
      @heartache5742 3 года назад +1

      AAAAAAAAAAAAAA

    • @xexpaguette
      @xexpaguette 3 года назад +43

      office-core

  • @rylee9086
    @rylee9086 5 лет назад +1823

    I'M HAVING A NEVER-ENDING PTSD FLASHBACK TO WALMART ASSOCIATE TRAINING

    • @mechamicro
      @mechamicro 5 лет назад +46

      Oh no. I feel sorry for you. I hope that you got a better job.

    • @rylee9086
      @rylee9086 5 лет назад +47

      MechaMicro Thankfully I did, thanks pal! :)

    • @Meleeman011
      @Meleeman011 5 лет назад +34

      Walmart truly is soul crushing

    • @browncoat697
      @browncoat697 5 лет назад +43

      The disgustingly upbeat and cheery whistling tune describes Best Buy training videos horrifyingly well.

    • @ChurroLightyear
      @ChurroLightyear 5 лет назад +5

      That's where I work. It sucks :)

  • @Optimus97
    @Optimus97 5 лет назад +1561

    "Amazon rainforest is dying. This makes us sad, Here at Shell, we are sad." ahaha

    • @Mii.2.0
      @Mii.2.0 4 года назад +182

      Lung cancer is increasing. That makes us sad. Here at Marlboro, we are sad.

    • @INADRM
      @INADRM 4 года назад +7

      That was such a good line

    • @weakspirit_
      @weakspirit_ 4 года назад +1

      it's like they weren't even trying

    • @paveluhlir4891
      @paveluhlir4891 4 года назад +3

      we are sorry

    • @marlenedietrich2468
      @marlenedietrich2468 4 года назад +4

      They always state the company name at the end, so as not to make the irony prevent you from supporting their "sincere cause" from the beginning of

  • @ThaetusZain
    @ThaetusZain 2 года назад +1279

    this kinda sounds like the first thing you're ever kind of proud of making in a DAW when you're 14. It's like "it sounds nothing like the stuff I want to do, but it no longer sounds like a cat running across the keyboard with too much reverb!".

    • @dangergran2566
      @dangergran2566 Год назад +175

      it feels like an auditory proof of concept. "So, now that I can do *something*, I can then use that to make something better!"

    • @llynxfyremusic
      @llynxfyremusic Год назад +62

      lol the too much reverb hits home for me. dont forget the mud. sooo much mud.

    • @i_teleported_bread7404
      @i_teleported_bread7404 Год назад +11

      @@dangergran2566 That's a nice way of thinking of it.

    • @AfferbeckBeats
      @AfferbeckBeats Год назад +96

      It's the musical equivalent of making a webpage that says "hello world" from your first HTML tutorial

    • @flyingstonemon3564
      @flyingstonemon3564 Год назад +75

      Nah, that has soul, It's clumsy, sometimes horrible, but It makes you _feel_ something else than pure emptyness and hatred

  • @_pnda9050
    @_pnda9050 4 года назад +3412

    The “life is great” corporate songs truly do piss me off.

    • @NishantMudgal
      @NishantMudgal 4 года назад +148

      Yup. The reason why I started detesting Ukulele

    • @pervhertz8116
      @pervhertz8116 4 года назад +84

      Honestly, I trully look back to times when it only been a song theme with sentiment. It's unappropriate unwelcome to act otherwise today. Shit happens. What does it mean to be a human? Work, spend, exercise, get a mortgage, do not have opinions or at least keep them for yourself, do not ask questions, smile and enjoy :) The future is terrifying? Black Mirror my ass.

    • @LIITEMIES
      @LIITEMIES 4 года назад +5

      @@pervhertz8116 black mirror whats that? I see a wall or a "window" dipendig what we speak of.

    • @Timeward76
      @Timeward76 4 года назад +7

      David looked in pain making it

    • @PancakemonsterFO4
      @PancakemonsterFO4 4 года назад +2

      @PixelLightShow my mindset would be death metal for sure

  • @fuzzydunlop1988
    @fuzzydunlop1988 5 лет назад +1510

    Ukuleles and whistling is the worst.

    • @jonathantan2469
      @jonathantan2469 5 лет назад +64

      The problem is they've been overused in early-mid 2010s marketing ads trying to portray a trendy hipsterish twee image.

    • @IHearthCodMW3
      @IHearthCodMW3 5 лет назад +149

      Just reading ukulele and whistle in the same sentence is giving me PTSD

    • @mariotaz
      @mariotaz 5 лет назад +54

      @@IHearthCodMW3 so you dont wanna hear about my HILARIOUS Dog Vlog story?

    • @sophiacristina
      @sophiacristina 4 года назад +55

      For real dude, if a music have whistling i insta-hate it...
      Also, when they put those "ooh-oh-oh" chorus be it on the main line or back vocal, like the 2014's coca-cola ads for the soccer cup, with those annoying ear-worm back vocals:
      ruclips.net/video/1b_Q1gqqkNs/видео.html

    • @Burn_Angel
      @Burn_Angel 4 года назад +70

      And it's worse when it includes clapping.
      Damn, this kind of crap ruined clapping.

  • @kevinsteel7875
    @kevinsteel7875 5 лет назад +2215

    Has everyone noticed every single advertisement for a car is the same

    • @jonathantan2469
      @jonathantan2469 5 лет назад +9

      Yea Yeaaaa Yeaaaah!

    • @SuperHamsterhuey
      @SuperHamsterhuey 5 лет назад +133

      Not everyone. Philbert Dunham of Castle Valley, Utah has yet to really notice how all car advertisements sound the same. Experts generally agree that this is due to the fact that he does not own a television
      Other than that, yeah everyone has noticed

    • @kabardino1337
      @kabardino1337 4 года назад +85

      IDK what you talking about..but I actually have an idea:
      They go like this: the car going around an empty metropolitan, or dirt road (depends on the purpose of the car), there is some kind of inspirational speech going on the background

    • @junglistmassiv
      @junglistmassiv 4 года назад +19

      kevin steel because all these crossovers and suvs are the same

    • @omniscientomnipresent5500
      @omniscientomnipresent5500 4 года назад +3

      Because there aren't a thousand ways to sell the same thing

  • @waterbears9874
    @waterbears9874 Год назад +959

    Maybe it’s just me, but even despite him trying to make corporate music, it still has a SMIDGE more personality than actual corporate music

    • @afrightenedsloth
      @afrightenedsloth Год назад +206

      Well yes you can't truly craft soullessness without first destroying your own. In this case the soul of it is how its satire.

    • @329link
      @329link Год назад +54

      The whistle one in particular sounds like a parody.

    • @Motor__
      @Motor__ Год назад +20

      Nah, he got it *really* close.

    • @outlawthesecond7597
      @outlawthesecond7597 Год назад +52

      Probably because corporate music is produced by a team rather than a single person
      It’s made to be perfect and literally all good music isnt

    • @noodletribunal9793
      @noodletribunal9793 10 месяцев назад +4

      the ostinato sounded like a sick sonic intro

  • @Narwhal39
    @Narwhal39 4 года назад +1210

    Corporate music basically says "I love your lack of energy, go girl give us nothing!" but unironically

    • @grod5998
      @grod5998 4 года назад +92

      "Are you depressed? Don't be! *KEEP WORKING* "

    • @robertanderson9447
      @robertanderson9447 4 года назад +36

      @@grod5998 "But you do have a purpose in life! You're a _valued_ _w_ _o_ _r_ _k_ _e_ _r_ and our music agrees"

  • @earwigplanet
    @earwigplanet 4 года назад +1915

    This is every COVID-19 related advert airing right now. In fact, IKEA has one with this choir in the background going "oo-oo-oo" that was used just a few months ago in a Christmas ad.

    • @adonas3903
      @adonas3903 4 года назад +20

      What the heck? May god have mercy on our souls lol

    • @natalie9402
      @natalie9402 4 года назад +127

      “these are unprecedented times.”

    • @sprankymedia9959
      @sprankymedia9959 4 года назад +82

      Nat B “Especially now”

    • @BigTylt
      @BigTylt 4 года назад +90

      @@sprankymedia9959 "Now that we've convinced you that we're totally not a faceless corporation that only cares about making income again, please buy our products and feel good about it"

    • @plurbehgubgub
      @plurbehgubgub 4 года назад +13

      Whenever I see one of these commercials a little bit of me dies

  • @evelyntheidiot6
    @evelyntheidiot6 4 года назад +3516

    "here at shell, we are sad."
    the part about the oil companies pretending to care about the environment is stupidly accurate

    • @equaius893
      @equaius893 4 года назад +123

      but money makes us happy!

    • @someguywhosometimesmakesjo1006
      @someguywhosometimesmakesjo1006 4 года назад +19

      Didnt expect a JoJo refrence on a Tantacrul video yet here we are

    • @LezbeOswald
      @LezbeOswald 4 года назад +133

      "boy the environment sure is getting bad. if only we knew why. please buy our fossil fuels stolen from other countries."

    • @funkyneon3148
      @funkyneon3148 4 года назад +57

      "what? no we aren't going to do anything about it. what do you take me for? a decent human being?"

    • @OpreRoma
      @OpreRoma 4 года назад +74

      "Here at Shell we are really sad at the consequences of the things we do, which is why we will keep doing them, but with a sad face. Look, this man in a suit is scowling! Hear those violins! Violins are sad aren't they!"

  • @Linkolod
    @Linkolod 2 года назад +606

    God I love the way he uses phrases like "meaningless" and "inane" and makes absolutely classic corporate music, dareisay slightly more effective than standard corporate music

    • @ThommyofThenn
      @ThommyofThenn 11 месяцев назад +22

      The "bo bah whay" is a bit too hopeful sounding for our vision

  • @Jellylamps
    @Jellylamps 4 года назад +3588

    About the “life is great” music... you forgot the clapping. The worst part

    • @aiiiia9971
      @aiiiia9971 4 года назад +73

      No there is clapping xD

    • @joaopedrosambatti2474
      @joaopedrosambatti2474 4 года назад +40

      @@aiiiia9971 it's because he didn't talk about it

    • @onlookerofthings6029
      @onlookerofthings6029 4 года назад +89

      There's clapping in the nothing music at 12:47 even if he didn't mention it

    • @theknightsofawesomeness2701
      @theknightsofawesomeness2701 4 года назад +115

      the clapping is a signature part of corporate music. I can't even count how many times I've heard the annoying clapping in adverts

    • @LucarioredLR
      @LucarioredLR 4 года назад +52

      Or the finger snapping

  • @Cyberdemon1542
    @Cyberdemon1542 5 лет назад +1534

    This is gonna sound weird but this music sounds just like those fake "inspirational" quotes people post of Facebook. Even the lighting sounds like it.

    • @wackwacker8623
      @wackwacker8623 4 года назад +135

      I can smell the middle age mom perfume from the music

    • @vaclavjebavy5118
      @vaclavjebavy5118 4 года назад +42

      _"Becoming more doesn't mean you're not dead"_

    • @Karl_Marksman
      @Karl_Marksman 4 года назад +17

      @@vaclavjebavy5118 -A live body and a dead body contain the same number of particles. Structurally, there's no discernible difference.

    • @glumbortango7182
      @glumbortango7182 4 года назад +6

      @@Karl_Marksman not for long there isn't

    • @Karl_Marksman
      @Karl_Marksman 4 года назад +8

      @@glumbortango7182 Am I just too high right now or are you being deliberately confusing with your double negatives?

  • @BoxJoe136
    @BoxJoe136 4 года назад +2350

    The fact that this is so dystopian and yet so true is very sad, yet hilarious at the same time.

    • @Thatonedude227
      @Thatonedude227 4 года назад +90

      Box We truly live in a boring dystopia

    • @PancakemonsterFO4
      @PancakemonsterFO4 4 года назад +18

      it´s not the best choice, it´s spacers choice

    • @DonVigaDeFierro
      @DonVigaDeFierro 4 года назад +6

      Ah, like a clown's death... Boy we truly live in a society!!

    • @alexredfield1943
      @alexredfield1943 4 года назад +8

      Fucking capitalism, man

    • @juanvazquez5836
      @juanvazquez5836 4 года назад +2

      Why distopia? I think total corporate control is yet to be here

  • @danielgolem4251
    @danielgolem4251 2 года назад +549

    I feel corperate music is kinda like a Dhar Mann video. It makes you feel good in the moment, but after it's done and you think about it you realize that there's really nothing below the surface and it doesn't actually help or accomplish anything.

    • @audiovisualcringe
      @audiovisualcringe Год назад +97

      I’ve never really been able to describe the vibe of Dhar Mann videos until this comment so thanks for that I guess

    • @brainbomb.
      @brainbomb. Год назад +71

      Sanctimony, the illusion of virtue.

    • @powercell6502
      @powercell6502 Год назад +19

      @@brainbomb. Never new there was a word for that concept. Thanks.

    • @t-valve3090
      @t-valve3090 Год назад +5

      Art isn't meant to accomplish things. It evoked feelings. The idea that "it doesn't actually help or accomplish anything" can be applied to >95% of art. Also, if it makes you feel good in the moment, then it fulfills it's roll as art, and you like it. It's not bad to like something just because a middle aged RUclips man tells you that they don't like it. Don't feel like you need to cover your emotions up, or "disprove" them with logic.

    • @Content_Deleted
      @Content_Deleted Год назад +41

      That's inferring a Dhar Mann video would even make you feel good in the first place, it's all garbage

  • @mushroomdude123
    @mushroomdude123 4 года назад +1022

    7:36 Those “Bo-Ba-Way” sounds so authentic that I thought you took it from an actual ad.

    • @draketurcotte4760
      @draketurcotte4760 4 года назад +9

      mushroomdude123 I thought he stole the music from my church!

    • @johanneeskens2759
      @johanneeskens2759 4 года назад +3

      The guy thinks he is a good composer. ayayyayayayay!!!!

    • @todabsolute
      @todabsolute 4 года назад +2

      Johan Neeskens ruclips.net/video/soidcaz6G50/видео.html

    • @doom4232
      @doom4232 4 года назад

      @@todabsolute I KNEW it had to be a Jojo reference because of the "ayayayayay" from the previous reply...

    • @ss-nu3qf
      @ss-nu3qf 4 года назад

      @@johanneeskens2759 ?

  • @slendeaway7730
    @slendeaway7730 5 лет назад +2022

    When he said "Bo-ba-whay" I felt that 😔

    • @viktorthevictor6240
      @viktorthevictor6240 5 лет назад +19

      😔✊

    • @AlgaeNymph
      @AlgaeNymph 5 лет назад +33

      Pseudo-African faux-spiritual.

    • @Adr16n1122
      @Adr16n1122 5 лет назад +41

      Honestly misheard it as “Wake me up!” Until Tanta says the made lyric more clearly. Then I started laughing because it was even more contrived than I thought.

    • @TheFoxMcfat
      @TheFoxMcfat 5 лет назад +14

      @@Adr16n1122 i heard "oh, *away, aaaaaahhh* " like feeling free or smth

    • @ecosmith7852
      @ecosmith7852 5 лет назад

      - Mcfat - I thought it was saying that too

  • @ppslayer6128
    @ppslayer6128 4 года назад +3425

    Is literally everyone on this planet tired of car ads that act like families live in their cars? Yes? Okay, just checking.

    • @cherrydragon3120
      @cherrydragon3120 4 года назад +283

      Or as if people enjoy driving around in said car and showing how the workd just flies by when you enjoy your car.
      Like its a fucking car... a way of transport from A to B. Its nothing special and never will be special. Its an invention to take us to places quicker. Thats it. Why they gott be so hyped and happy about a can on wheels

    • @Zed.TheReaper.McCormick
      @Zed.TheReaper.McCormick 4 года назад +65

      Going by those car detailing videos, some people do live in their car. And then never clean it

    • @claytons4789
      @claytons4789 4 года назад +51

      @@cherrydragon3120 i dare say that a mustang gt500 is very much special.

    • @danielmcfarlan1035
      @danielmcfarlan1035 4 года назад +73

      @@cherrydragon3120 the existance of cars that are purposed to more than just going from point a to b, sports cars for instance, means that there is people who enjoy driving, enough of them for companies to sell cars geared towards that, maybe not so much nowadays (im looking at you mitsubishi) but yeah
      Car guys exist

    • @claytons4789
      @claytons4789 4 года назад +3

      @starshipeleven its only illegal if youre caught.

  • @TrailMix1066
    @TrailMix1066 2 года назад +287

    Aperture Laboratories has more emotionally moving advertising than every single big oil ad.

    • @Cr4z3d
      @Cr4z3d Год назад +8

      Shit, you're right.

    • @alu2901
      @alu2901 10 месяцев назад +8

      AND they're cooler and more awesome.

    • @MxIbatomik
      @MxIbatomik 10 месяцев назад

      They have a few more ethics than regular companies after all, and they’re honest about what they’re doing.
      They’re also bankrupt in this capitalist society but yknow

    • @thedarter
      @thedarter 10 месяцев назад +22

      Their music at least had soul. Granted, they took it at face value and literally transplanted a living soul into the music, but yknow, still soul.

    • @alu2901
      @alu2901 10 месяцев назад +4

      @@thedarter I mean, Aperture would probably put AI in instruments. That counts, right?

  • @hypergrad2254
    @hypergrad2254 4 года назад +888

    I come back to this vid after hearing a torturous amount of COVID commercials, they have elevated from pretending to care in the music, to pretending to care about you, which makes me, a very unhappy boy

    • @precipitaion6296
      @precipitaion6296 4 года назад +51

      DUUUUUDE, I'm just sitting at the dining table trying to eat and my parents have the TV on because they watch the news a ton, and this one F//ord (the trucks) commercial keeps coming on and the music used in the ad uses the SAME format as Tantacrul used in this vid. it fucks me up

    • @grilllord5251
      @grilllord5251 4 года назад +20

      This stupid Uber eats add

    • @cowboymooman8776
      @cowboymooman8776 4 года назад +7

      how could a song make you think companies are pretending to care about you? i know they dont. but how do you listen to a song and just hear "hmm yes i hear corporatism"

    • @elvingearmasterirma7241
      @elvingearmasterirma7241 4 года назад +27

      @@cowboymooman8776 It's called
      Association.
      The music they use has a very specific tone that when I hear it played over an add kicks me in the back, hits my fight or flight instinct and makes me want to scuttle into a hole sideways like a crab to escape the impending doom.

    • @cowboymooman8776
      @cowboymooman8776 4 года назад +9

      @@elvingearmasterirma7241 i guess i get where youre coming from. that ukulele tune makes me want to vomit

  • @manputty933
    @manputty933 4 года назад +4015

    Its kind of funny that your handcrafted examples of soulless music are far more emotionally charged than any corporate track ever produced.

    • @theclothpuppeteer8869
      @theclothpuppeteer8869 3 года назад +358

      That's because he actually is a human being with a soul

    • @alsifjlasieflooo
      @alsifjlasieflooo 3 года назад +131

      I don't think Tantacruel could even produce anything bad. It's just impossible for him. He's too good!

    • @evanr9583
      @evanr9583 3 года назад +36

      @@theclothpuppeteer8869 unlike corporations, who are soulless (but definitely people.)

    • @Koisheep
      @Koisheep 3 года назад +79

      I unironically want a full version of bobawhay

    • @cryptidproductions3160
      @cryptidproductions3160 3 года назад +40

      Yeah
      Sounded way to much like an actual OST for something with effort put into it to be generic elevator/office stock music

  • @OUCHquestionmark
    @OUCHquestionmark 4 года назад +1882

    when the rainforest dies we are sad. we are sad because we have less rainforest to destroy.
    sad

    • @DashsChannel
      @DashsChannel 4 года назад +70

      That's South Park-tier satire right there. I almost re-heard that in Trey's voice.

    • @OUCHquestionmark
      @OUCHquestionmark 4 года назад +25

      @@DashsChannel wow thank you, I had no idea that many people would actually like my comment

    • @funnyfella8198
      @funnyfella8198 4 года назад +14

      What a shame!

    • @illiardbilliard2355
      @illiardbilliard2355 4 года назад +12

      Time to break out the synth

    • @Torthrodhel
      @Torthrodhel 4 года назад

      I read it in the voice of the pig off Disenchantment.
      saaaaad...

  • @observershroom
    @observershroom Год назад +80

    tbh as much as it sucks im kinda glad that corporate music exists. i wouldn't want to associate the good stuff with amazon or something

  • @mokrodrigues4515
    @mokrodrigues4515 3 года назад +2736

    Another type of corporate music that drives me nuts is the "techy" one that just uses some synthesizer arpeggiator to show how futuristic it is.

    • @JacobKinsley
      @JacobKinsley 3 года назад +135

      Electro trance with an A E F#m D chord sequence

    • @katatat2030
      @katatat2030 2 года назад +44

      Anyone have a link to an example? I'm curious and don't know shit abt music

    • @sposp
      @sposp 2 года назад +130

      I'm a diehard EDM fan, and I agree with this. It's ironic because I enjoy electro house and whatnot, which is basically what corporations are trying to shove at you, but they took away all the "go crazy" energy and watered it down so much to the point where it's not even designed to be listened to. It's just made to accompany an advertisement.
      (This kind of music usually falls under the subgenre of downtempo)

    • @r.u.s.e3586
      @r.u.s.e3586 2 года назад +53

      This one is kinda hard to avoid I think. It's so ingrained in people's minds that futuristic music isn't futuristic at all if it doesn't sound like something out of the Tron: Legacy OST. If you don't do this people will criticize you for it, and if your trying to sell a product for whatever reason not doing this could hurt that goal.
      Sometimes what the general population thinks music is can be a problem as well.
      Have you ever watched the newer Voltron series? It's not a great show but it was pretty popular for a while, despite having some of the most generic music I've ever heard in TV.

    • @user-gu9yq5sj7c
      @user-gu9yq5sj7c Год назад +4

      @@r.u.s.e3586 I get what you're saying, but I've see lots of people say they dislike music with too much autotune. That they want talent. So that's good. The techy music, I think people mostly try to make it for futuristic themes or entertainment. Tho I dislike it. Skill, such as at instruments, is always timeless. There's still endless songs you can write with that.

  • @tomverhaeghe3630
    @tomverhaeghe3630 5 лет назад +2038

    Corporate music: like Shutterstock but for music 😏

    • @dsurge8758
      @dsurge8758 5 лет назад +87

      Shutterstock sells music as well.

    • @lazergurka-smerlin6561
      @lazergurka-smerlin6561 5 лет назад +106

      Except shutterstock can be funny to look at, but never listen to

    • @sharpfang
      @sharpfang 5 лет назад +99

      c'mon, you can find some truly bizarre images in obscure corners of Shutterstock. Nothing weird is allowed in corporate music.

    • @MondyTS
      @MondyTS 5 лет назад +18

      I work in the advertisement industry and we use Shutterstock for basically everything

    • @h4724-q6j
      @h4724-q6j 5 лет назад +27

      Shutterstock is stock photos. Corporate Music is stock music. The fact that stock music is made for similar purposes to stock photos is not surprising.

  • @Ch4pp13
    @Ch4pp13 5 лет назад +724

    So basically, using adblock leads to having a happier life.

    • @pallovnik
      @pallovnik 5 лет назад +10

      true without any doubt

    • @cirion66
      @cirion66 5 лет назад +31

      Never thought about, but it is probably true - since I don't watch TV anymore, block ads everywhere I can - then always when some ad somewhere leaks through to my attention, I always feel offended with thoughts like "Do you think I am that dumb, that I would not see through your BS?"

    • @corny8258
      @corny8258 5 лет назад +5

      Dont use an ad-blocker. It may be annoying but for most youtubers ads are their only form of revenue.

    • @jjju3
      @jjju3 5 лет назад

      Ik This is a joke but you're right yeah.

    • @corny8258
      @corny8258 5 лет назад +5

      @Léo Legrosnono Suit yourself. As annoying as ads are they keep RUclips free. Fair enough for big channels, but for little channels they rely on ads to get paid for their work they put in.

  • @shadowdemonaer
    @shadowdemonaer Год назад +512

    Does anyone remember when commercials were kinda fun and wild? And brands and websites had fun icons and colors even if it was a "professional" site?
    And then everything lost its color. What happened?
    Edit: grammar
    Edit 2: "creative stillbirth" is a line I am stealing. Thank you for that.

    • @ngotemna8875
      @ngotemna8875 Год назад +109

      Being unique and quirky doesn't get you the most customers, doesn't get you the most profit.
      My immediate surroundings make fun of me for constantly pointing it out, but whenever you look at our current state of affairs and wonder "Wait a minute... Why did this stuff become worse over the last 20-30 years?" it's basically always capitalism getting its hands on another industry.
      "Why does public transportation suck?"
      It got privatized and the different owners care more about their own profit than customers.
      "Why is energy so expensive?"
      Again, there's a comitee of like 50 dudes playing manager and CEO of energy companies that need to make a profit.
      More important than people being able to pay for heating in winter after all.
      "Why is telecommunication infrastructure so lackluster?"
      You will not believe me when I tell you this...

    • @OneBiasedOpinion
      @OneBiasedOpinion Год назад +76

      Important to note that the concept of capitalism itself isn’t a bad one. The issues we see today are growing monopolies and diminishing competition. When everything is dictated by almost the same handful of elites, you get this whitewashed, uncreative blather with only one purpose: increasing profits at all cost.
      Ideally, capitalism would involve equal opportunity for all comers to compete in the national/global market. But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies.

    • @fuzzyalba5419
      @fuzzyalba5419 Год назад +60

      @OneBiasedOpinion
      Good point, but I think that capitalism is always going to lead to this current situation where monopolies leave next to no space for competition. It’s like a game of Monopoly - corporations get rich for whatever reason (sometimes just chance) & continue to make money simply by having enough money to expand, while other businesses stagnate. It can even continue through generations with nepotism & family-owned businesses & so on. I feel like a system that allows these sorts of things to happen can’t be inherently all that good, though I could be wrong

    • @f1reflam3
      @f1reflam3 Год назад +43

      @@fuzzyalba5419 fun fact, Monopoly was literally made to mock capitalism

    • @chaoscarl8414
      @chaoscarl8414 Год назад +38

      @@OneBiasedOpinion "Important to note that the concept of capitalism itself isn’t a bad one."
      Yes, it is. Capitalism will inevitably lead to the situation we see today.
      "But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies."
      Exactly. Capitalism will always concentrate the wealth into the hands of the few. And once that has happened, those few effectively controls not just the market, but also the government.

  • @FreakOnTheLeaf
    @FreakOnTheLeaf 3 года назад +2598

    Oh, there is one type you totally missed. It’s the “hey, our products are for people who have attitude”- blues type of thing

    • @Tantacrul
      @Tantacrul  3 года назад +415

      Def!

    • @damienscott6561
      @damienscott6561 3 года назад +187

      This genre needs it's own video. It's everywhere now, even on Spotify's playlist of modern rock music. All this songs are almost exactly the same.

    • @evergreen1798
      @evergreen1798 Год назад +63

      Truck month music

    • @tiagobelo4965
      @tiagobelo4965 Год назад +67

      Like the old meme of the fake ford truck ad with the instrumental of "do I wanna know" by the artic monkeys in the background?

    • @antoniofarina716
      @antoniofarina716 Год назад +13

      Wait I need an example

  • @JonahPleatherbooth
    @JonahPleatherbooth 4 года назад +2190

    Ive been working on an RPG maker game about Commodity fetishism
    and have been struggling to figure what kind of music to use.
    Figured that one out.

    • @quohime1824
      @quohime1824 4 года назад +90

      Is there a website or blog where you talk about the game?

    • @jacksonelh
      @jacksonelh 4 года назад +66

      yeah keep us posted on that stuff dawg

    • @ultrapwnd
      @ultrapwnd 4 года назад +10

      Is it like Recettear?

    • @kevinforbesofficial
      @kevinforbesofficial 4 года назад +26

      Can you please keep us posted on this? I'd really like to know how this is going

    • @Jack-sy6di
      @Jack-sy6di 4 года назад +44

      surely you want a vaporwave soundtrack

  • @BeondTheKDGaming
    @BeondTheKDGaming 4 года назад +4790

    "Corperations are people too!"
    Not until I see one executed

    • @user-iu3ii8sq6t
      @user-iu3ii8sq6t 4 года назад +160

      bring back the guillotine! DaSharez0ne was right!

    • @lemon-limesoda1701
      @lemon-limesoda1701 4 года назад +55

      inshallah ☝️☝️

    • @taatuu25
      @taatuu25 4 года назад +9

      General Oil?

    • @debleb166
      @debleb166 4 года назад +6

      Atari?

    • @Stevil935
      @Stevil935 4 года назад +35

      sears was executed. by it's own CEO too.

  • @IamSamisMe
    @IamSamisMe 2 года назад +321

    how the music is still semi-pleasant says something about the quality of this man's work

    • @ashtar3876
      @ashtar3876 Год назад +26

      It's supposed to be semi-pleasant

    • @tktspeed1433
      @tktspeed1433 10 месяцев назад +15

      It is always pleasant. It is very listenable. That is the problem, it isn't interesting and incredibly inoffensive. It is basically like vanilla icecream.

    • @Gemiduo
      @Gemiduo 10 месяцев назад +40

      ​@@tktspeed1433Don't slander a good vanilla. There are many different kinds of vanilla ice cream, and some of them are truly exceptional. The same cannot be said for corporate music.

    • @surkey5055
      @surkey5055 9 месяцев назад +8

      ​@@GemiduoYeah vanilla is good idk why people hate on it so much

    • @locrianphantom3547
      @locrianphantom3547 9 месяцев назад +4

      @@surkey5055Yup, vanilla isn’t plain, it’s just white.

  • @DiamondButter
    @DiamondButter 5 лет назад +2053

    You know how there’s stock photos?
    I call this genre *stock music*

    • @quicwaterr8527
      @quicwaterr8527 4 года назад +69

      how the hell are we supposed to make memes with it?

    • @DiamondButter
      @DiamondButter 4 года назад +57

      Lore Restful Like this:
      ruclips.net/video/ybZ9PVcf6X8/видео.html

    • @W3Rn1ckz
      @W3Rn1ckz 4 года назад +34

      That's a little insulting to incompetech, but I see your point....

    • @suschi64
      @suschi64 4 года назад +25

      That is actually literally what it's called :D
      Check out premiumbeat.com for example :)

    • @toono21
      @toono21 4 года назад +20

      your comment must be one of them *stock comments* .

  • @sumdood8563
    @sumdood8563 4 года назад +1502

    (old person's voice) This is a message: (soft piano music plays)
    This is a message to our firefighters, (show firefighters smiling in low motion)
    our construction workers, (show construction workers smiling in low motion)
    our police officers, (show police officers smiling in low motion)
    our first responders, (you get the point)
    our teachers, (slow motion class)
    and especially our mothers, who are working so hard in these uncertain times,
    Thank you. :) (Piano music ends, and brand logo appears on screen, with the slogan: "Believe, beyond")

    • @randomusername6
      @randomusername6 4 года назад +195

      also, buy our cheeseburgers

    • @dustinjones7458
      @dustinjones7458 4 года назад +128

      _Shell logo appears_

    • @solarflare9078
      @solarflare9078 4 года назад +32

      Every ad ever.
      Also, wait a second. Aren't you the shitposter on all of Retro Core's comment sections?

    • @BogusmanTheSwagman
      @BogusmanTheSwagman 4 года назад +63

      Like every 2020 commercial starts with "During these troubling times..."

    • @sumdood8563
      @sumdood8563 4 года назад +31

      @@BogusmanTheSwagman I saw this one McDonalds commercial that was a slideshow (of course) of people giving each other happy meals with some guy saying something along the lines of 'Even though a lot has changed, it's nice to know, a lot hasn't changed at all'. It felt so pretentious.

  • @mrmaniac3
    @mrmaniac3 5 лет назад +1195

    “Here’s some monster truck music”
    Shit man I needed that

    • @ernstschmidt4725
      @ernstschmidt4725 5 лет назад +16

      it's awesome, but is its awesomeness any more creative than the inspiration of corporate music?

    • @zyadhq8672
      @zyadhq8672 5 лет назад +7

      @@ernstschmidt4725 why is being deep or having hidden meanings a virtue,do you see music as a means to an end,or do you think it has a value within it?

    • @crnkmnky
      @crnkmnky 5 лет назад +1

      @@zyadhq8672 why are you asking Ernst? ask that to Tantacrul

    • @untonyto
      @untonyto 5 лет назад +1

      saved the day I say

    • @memebot6490
      @memebot6490 5 лет назад +3

      @@ernstschmidt4725 It at least tries to convey an actual feeling lol

  • @Karpp1nen
    @Karpp1nen Год назад +113

    I had an ex who once confessed to me that she actually likes this kind of soulless nothing music. Me an ex professional musician was struck with horror that day.

    • @ExtremeWreck
      @ExtremeWreck 9 месяцев назад +10

      That ex has no soul then.

    • @Tranqwhirl
      @Tranqwhirl 9 месяцев назад +30

      8 billion humans, man. Remind yourself of that number when you think "There's no way someone likes [_____]"

    • @MariOmor1
      @MariOmor1 7 месяцев назад +5

      That explains why she was your ex

    • @ihaka3925
      @ihaka3925 7 месяцев назад +2

      I would even go on to say that a majority of people saw nothing wrong with all of these examples of corporate music and would definitely react positively to all of this music as it is "quite nice".
      Remember, if you actually have taste, you're basically an alien. You'd do well to remember that

  • @jakezepeda1267
    @jakezepeda1267 3 года назад +762

    This makes me wanna start a company and use death grips in my pitch.

    • @superwhizz114
      @superwhizz114 Год назад +76

      Noided Inc.

    • @gabrielsantosbastos5257
      @gabrielsantosbastos5257 Год назад +1

      You want the death grip sydrome?

    • @angelamerkel222
      @angelamerkel222 Год назад +26

      You Might Think He Loves You for Your Money but I Know What He Really Loves You for It’s Your employee of the month reward.

    • @mtr801
      @mtr801 Год назад +8

      I'd use Einstürzende Neubauten

    • @XombieLejon66
      @XombieLejon66 Год назад +6

      IT GOES IT GOES IT GOES IT GOES

  • @snubcube
    @snubcube 4 года назад +849

    You never mention the infuriating clapping in every single one

    • @chgo-kj7cj
      @chgo-kj7cj 4 года назад +18

      I was laughing so hard I couldn't hit the like button

    • @earlybird884
      @earlybird884 4 года назад +41

      Mate Product A MAN HAS FALLEN INTO THE RIVER IN LEGO CITY

    • @earlybird884
      @earlybird884 4 года назад +4

      Mate Product HEY!

    • @AnEverydayGamer
      @AnEverydayGamer 4 года назад +10

      finger snaps too

    • @earlybird884
      @earlybird884 4 года назад +9

      Mate Product PREPARE THE LIFELINE!

  • @rinaldoacardi617
    @rinaldoacardi617 3 года назад +2714

    Corporate culture is just so depressing - all the pretending; office politics; ass-kissing, etc. Left my job ten days ago because I just couldn't stand it anymore.

    • @SCIFIguy64
      @SCIFIguy64 3 года назад +209

      I started working for the government and everyone is pretty cozy outside of public interaction because we know we can't get fired outside of holding a coworker hostage at gunpoint.

    • @renarsdilevka6573
      @renarsdilevka6573 3 года назад +61

      I tend to stay a little while to observe, but usually i leave when it breaks my values, i try to filter for a while, but after it is Nyah, that is not for me, again. Little secret told loud, there is no company where you will not feel it, it is in DNA of todays ensemble of artificial organisms what we call the society. Just stick to your critical thinking and pick the fights you want to fight for. But we are stuck and kind of screwed and it is Time To Pretend :D

    • @k.h.6445
      @k.h.6445 3 года назад +43

      Good on you dude, hope you find a better job that isnt quite so soulless

    • @B3Band
      @B3Band 3 года назад +22

      I kept mine because I can't stand being homeless

    • @bicrowave32
      @bicrowave32 3 года назад +109

      @@B3Band You know there's something seriously wrong in the society we live in when we are forced to work for corporations we hate because otherwise we'll end up homeless

  • @ktvx.94
    @ktvx.94 Год назад +324

    Few things are as good as a parody that's indistinguishable from the real thing. It brings such cynical satisfaction.

  • @henrycgs
    @henrycgs 4 года назад +1797

    honestly ads nowadays are so bland and unoriginal I'd be more inclined to buy their products if the ads were more straight forward and honest. "look at our new car. it's pretty cool. quite comfortable as well. cool. don't buy other cars. buy our car because it's cooler".

    • @CharroArgentino
      @CharroArgentino 4 года назад +192

      You can blame that on corporatives as well. Publicists have to follow the brief, and if the brief is extremely limited (they are 99% of the time due to CEO's don't know shit about art or how normal people work), then the ad will end up being extremely generic. Like Banksy once said, people who work on advertisement are some of the most creative people on the planet, but they waste their talents on something that restricts their creativity way too much.

    • @pheunithpsychic-watertype9881
      @pheunithpsychic-watertype9881 4 года назад +33

      The last time a commercial actually made me want to buy a product was a coke commerical with no audio but the song Make Someone Happy by Jimmy Durante

    • @Sekrf
      @Sekrf 4 года назад +27

      What you described is pretty much how Carlton Draught make their beer ads
      ruclips.net/video/_wM2c3WtDjQ/видео.html

    • @TheHeavyshadow
      @TheHeavyshadow 4 года назад +78

      I'd much prefer it if ads actually gave one reasons to get the thing. Just straight-forward technical information and none of that "Peripheral Route" bullshit of trying to evoke emotions in the viewer that they now connect with the advertised item.
      "Hey there. Here's our new Vehicar. It comes with 5 seats as a standard, which can be flipped for up to 7 seats in total. Our new V8-hybrid engine can run 100 kilometers a gallon and 150 on a full battery alone, with topspeeds of up to 230 KM/H. Available at your nearest cardealership for $15.000€."
      "Here's Dark Punch 3: Fist of the Dragon Fury! Fight through a gigantic open-world with a team of 4 rag-tag characters in their quest to defeat the demonic sorcerer Ochaidon and his army and save the ancient lands of Marikami from doom. This open-wold action-adventure features third-person melee-combat, mechanical and magical gadgets, a parcour-like movement system, and hours of fun." (Come to think of it, that's pretty close to 90's and early 00's game-ads)

    • @d-zastroid7427
      @d-zastroid7427 4 года назад +6

      That's why I actually like the reeces commercial cause of how sassy the guy is

  • @KhoaNguyen-rk9dz
    @KhoaNguyen-rk9dz 4 года назад +1586

    plot twist: this video was a commercial for BoBaWhey Industries

    • @aiiiia9971
      @aiiiia9971 4 года назад +8

      Hahaha

    • @angelicreinforcement3373
      @angelicreinforcement3373 4 года назад +4

      Or for Cause Marketing. Sounds like a sweet gig, honestly. All you have to do is sell your soul and you'll be rich :)

    • @thomasstewart9752
      @thomasstewart9752 4 года назад +5

      here at BoBaWhey, we feel that if a drink is enjoyable, no.
      That's why we created the first bubble tea / protein shake hybrid.
      leading the world, with synergy.

    • @nickc3657
      @nickc3657 4 года назад

      You joke now, but just wait until they start making boba out of whey protein

    • @thomasstewart9752
      @thomasstewart9752 4 года назад +1

      @@nickc3657 that's just cottage cheese.

  • @elcidbob
    @elcidbob 5 лет назад +1413

    Not really feeling this new Imagine Dragons track. The whole talking instead of singing thing is dumb and that's the worst Scottish accent I've ever heard.

    • @daviddotorg
      @daviddotorg 5 лет назад +69

      I had to read this 3 times to get the joke, but it was definitely worth.

    • @althejazzman
      @althejazzman 5 лет назад +33

      Haha. Good sarcasm level.

    • @elcidbob
      @elcidbob 5 лет назад +96

      @@althejazzman less sarcasm than you'd expect. I took far too long to realize that first bit wasn't an Imagine Dragons song...

    • @NicholasMonks
      @NicholasMonks 5 лет назад +3

      Brilliant.

    • @zephyrw2173
      @zephyrw2173 5 лет назад +11

      Was literally just thinking that it sounded like imagine dragons and Bastille mixed together

  • @SSM24_
    @SSM24_ Год назад +80

    With the track that started at around 10:25 I was like "hey this sounds like the start of an actual decent song" and then there was just no meaningful progression and I love how _perfectly_ that fits the point you're trying to make.

  • @ollie-d
    @ollie-d 4 года назад +1840

    I love how 4 minutes in we're already taking about human sacrifice

    • @ChupeTTe
      @ChupeTTe 3 года назад +25

      *The church of Moloch approves*

    • @Walker998
      @Walker998 3 года назад +2

      🤣

    • @maxalaintwo3578
      @maxalaintwo3578 3 года назад +1

      "Aren't we all-"

    • @lejohn2682
      @lejohn2682 3 года назад +4

      Only 4?

    • @enolp
      @enolp 3 года назад +7

      I thought that was going to be an exaggeration

  • @thecosgrove
    @thecosgrove 5 лет назад +1258

    "Here at Shell, we are sad." - tantacrul 2019

    • @aaronclift
      @aaronclift 5 лет назад +22

      I had to pause the video because I couldn't stop laughing at that part.

    • @jensmedgaffeln
      @jensmedgaffeln 5 лет назад +15

      Hot take: this joke is the same joke as south park did on BPs apology video after the deepwater horizon incident.

    • @nebelluca2453
      @nebelluca2453 5 лет назад +13

      "Here at Shell we are so incredibly sad that we are gonna leave tons of toxic waste in the North sea."

    • @maxinemoreira7406
      @maxinemoreira7406 5 лет назад +1

      I laughed the shit off of that part 'cause in the last weeks there have been several beaches at the northeast coast of Brazil being polluted by this really bad oil leaking - and recently people discovered barrels that have the Shell logo on them near the coast of those beaches. Fun fact, this is all happening just after that whole Amazon crisis we are still facing here (and that was also covered in the joke). Pure gold lmao

  • @qwerzer2314
    @qwerzer2314 Год назад +73

    i was watching this and enjoying the effort he put into the critique until i realised that this is literally how i compose my music rn 😭😭

    • @jikkybytt
      @jikkybytt Год назад +23

      You're still a human, even if you make it like this you still put your individuality. You'll get better 😊

    • @surkey5055
      @surkey5055 9 месяцев назад +4

      Hey, at least you don't compose exclusively for big corporations.

    • @ThatCyanThing-yt5wu
      @ThatCyanThing-yt5wu День назад

      Might be late given that this was a year ago, but starting out recently myself, id say (and i still have to get this into my head fully) that you shouldnt be scared to work with tension, it may sound like shit on its own, but all that matters is how it sounds in context, since that is how the final audio will be

  • @DrShaym
    @DrShaym 4 года назад +3250

    I could swear, at least two-thirds of the music sold on Pond5 is the upbeat ukelele shit you hear in every Kickstarter video.

  • @zayHEEM
    @zayHEEM 4 года назад +695

    can't begin to wrap my head around the soul crushing research you had to do for this video

    • @Tantacrul
      @Tantacrul  4 года назад +122

      It was rough

    • @Hanfgurkenhasser
      @Hanfgurkenhasser 4 года назад +26

      Worst part must have been the recording session at Tottenham Hale Station. What a depressing place.

  • @LendriMujina
    @LendriMujina 4 года назад +2266

    It’s like laugh tracks in shows like The Big Bang Theory. People don’t like hearing it, but take it out and the silence in its place makes it seriously transparent exactly how uncomfortable the entire situation is.

    • @JacobKinsley
      @JacobKinsley 3 года назад +95

      The big bang theory is at least funny if the laugh tracks were cut out and the awkward silences removed.
      THE EARLIER SEASONS I'm not saying I think the show is good I mean when it was first shown and it was a funny concept

    • @TheKnobCalledTone.
      @TheKnobCalledTone. 3 года назад +128

      @@JacobKinsley TBBT is, and always has been, as funny as cancer. It's the awkward silences and troweled-on laugh track that papers over this obvious problem with an alleged "comedy".

    • @ChrisF_1982
      @ChrisF_1982 3 года назад +15

      Silence is preferable.

    • @huckthatdish
      @huckthatdish 3 года назад +64

      Still don’t like TBBT but to be fair they know a laugh track will be added so they purposefully pause when shooting it. So just editing it out isn’t really a fair comparison to a non laugh talk track sitcom just because they never would have acted and shot it like that if there wasn’t going to be a laugh track. I don’t think that would save TBBT specifically but that still has to be taken into account

    • @max_punch
      @max_punch 2 года назад +10

      Is it bad that I kinda like this show? I mean, I don't find it the funniest shit ever but it's entertaining at least.

  • @BasedMando
    @BasedMando 9 месяцев назад +21

    The etymological root of the word corporation is basically: Corpse + Oration
    To reframe it in another term, it's dead speak!
    So corporate music is basically music made by zombies!

    • @bmp2421
      @bmp2421 9 месяцев назад +2

      loved by mr crul himself

    • @Evoke-Chaos
      @Evoke-Chaos 5 месяцев назад

      trust me the zombies are not happy about also

  • @theultimatereductionist7592
    @theultimatereductionist7592 4 года назад +583

    "Here at Shell, we are sad." 10 million bots collectively crying.

    • @user-rf4vc7mt4d
      @user-rf4vc7mt4d 3 года назад +41

      bot.cry();

    • @JacobKinsley
      @JacobKinsley 3 года назад +19

      They're crying because they saw their graph of profits was not accelerating fast enough

    • @alwyntan1609
      @alwyntan1609 2 года назад +9

      and it uses the same chord progression (in the same key!) as Bo-Ba-Whay.

    • @simonebernacchia5724
      @simonebernacchia5724 2 года назад +1

      That made crash sibelius!

    • @adhamwashere5320
      @adhamwashere5320 Год назад +1

      Bot: Response. Cry Tears. Cry Loudly. Hope it will trick Humans into crying too.
      ...
      Why are they not crying?

  • @melonenstrauch1306
    @melonenstrauch1306 5 лет назад +516

    let's face it: companies should be honest and start using vaporwave for their ads

    • @MagpieDynamics
      @MagpieDynamics 5 лет назад +52

      Vaporwave is way too edgy for these people.

    • @significantharassment
      @significantharassment 5 лет назад +52

      For absolute honesty a darker, cyberpunk-esque outrun would be better. Just to remind us of the corporate dystopia we live in.

    • @angeleaterstudios1004
      @angeleaterstudios1004 5 лет назад +18

      @@significantharassment no to that because I actually love the Outrun genre and I don't want to hear Perturbator in an air freshener ad.

    • @teovinokur9362
      @teovinokur9362 5 лет назад +5

      @@angeleaterstudios1004 i'd buy myself some febreeze if i got to hear some h o m e on the tellie

    • @jauxro
      @jauxro 5 лет назад +4

      I feel like they'd do that to pander to the Youth

  • @maxthomas996
    @maxthomas996 5 лет назад +277

    When the Ukelele clap combo part came I actually shouted ‘OH GOD NO!’

  • @purplehaze2358
    @purplehaze2358 Год назад +124

    To be fair, anything involved with corporatism inherently has no soul.

    • @ExtremeWreck
      @ExtremeWreck 9 месяцев назад +4

      Agreed 100%, especially if it's an American corporation SPECIFICALLY from a big state where big states keep trying to destroy the culture of the small states.

  • @FarragoTheFox
    @FarragoTheFox 5 лет назад +295

    Your corporate ads are like something out of Interdimensional Cable.

  • @roanbuma
    @roanbuma 5 лет назад +281

    “Let’s make the world a brighter place by wasting our disposable income”

    • @Jokoko2828
      @Jokoko2828 5 лет назад +2

      Sounds very dystopian.

    • @freddiegardner4776
      @freddiegardner4776 5 лет назад +3

      'ethical' and forced consumption under capitalism b like

    • @allrad4911
      @allrad4911 5 лет назад +2

      @@Jokoko2828 Plot twist: That's just consumerism.

  • @fiercerodent
    @fiercerodent 5 лет назад +428

    I'm impressed how annoyed that whistling sounded at itself.

  • @Gabo2oo
    @Gabo2oo Год назад +22

    The lack of progression also means it's super easy to edit, extend or abridge to fit any video length. It's the music equivalent to the "big tech" artstyle, which one of its reasons for existing is that the lack of details make it easy to animate.

  • @nathanbasset
    @nathanbasset 5 лет назад +1017

    “Huh, human music.”

    • @horacegentleman3296
      @horacegentleman3296 5 лет назад +50

      I like it.

    • @memebot6490
      @memebot6490 5 лет назад +5

      Accurate

    • @okay8632
      @okay8632 5 лет назад +5

      i think Mark Zuckerberg likes it..ruclips.net/video/2GnrzU8QEII/видео.html

    • @SpeedyMC14
      @SpeedyMC14 5 лет назад +1

      this made me laugh....alot....you summed corporate music up perfectly

    • @xaendark
      @xaendark 5 лет назад +2

      ma man

  • @oranmacphersonraffell8966
    @oranmacphersonraffell8966 4 года назад +951

    In my experiences, ‘corporate’ music can normally make me feel the desired emotion (may it be inspired, energised, whatever). However I will always notice that I’m being "told" to feel it, instead of interpreting and feeling the music for myself. This removes the magic, and I feel manipulated instead.

    • @heartache5742
      @heartache5742 4 года назад +56

      well it's hard not to react to harmony

    • @NyanPoptartCat
      @NyanPoptartCat 4 года назад +28

      This is how you should feel since that's exactly what's happening. I enjoyed TV more before I realized it.

    • @alanaflynn8878
      @alanaflynn8878 4 года назад +10

      Isn't that almost any music -- or entertainment content -- in general, though? I'm studying animation but nerd out about all sorts of aspects of movie and show making, and the more I learn and practice, the more I get the impression it's all a recipe of "story you want to tell + making the executives happy + manipulating the audience to feel what you or the executives want them to feel."

    • @SommerSen
      @SommerSen 4 года назад +43

      It feels like mind control: Your brain knows its forced and hates it, but somehow the desired emotion STILL gets triggered

    • @vithederg
      @vithederg 4 года назад +7

      @@alanaflynn8878 I think the difference is that, you can still make the story you wanna make to an extent, but with the music it HAS to be a certain way.
      So just remove the "story you want to tell" part of the equation for music and I think you're set.
      I think.

  • @getdownforthemaintenance6881
    @getdownforthemaintenance6881 4 года назад +1846

    So basically this kind of music is what a corporation is in a nutshell: It was made by a human, but past the surface it has no humanity in and of itself.

    • @ahhh4117
      @ahhh4117 4 года назад +99

      It was made by a human who hates life but needs coin to live, the corporate music is a tragic reflection of that
      my buddy can't live off his original music so he sells samples to corporations instead

    • @Testgeraeusch
      @Testgeraeusch 3 года назад +18

      I think that is the actual legal definition of a stock company.
      And it explains a lot...

    • @muncherofpizza
      @muncherofpizza 3 года назад +16

      It struggles to maintain humanity even on that surface, at least most of the time. Sometimes there'll be that commercial that's funny, but those are a highlight.

    • @kidkangaroo5213
      @kidkangaroo5213 2 года назад +6

      "There is an idea of a Tantacrul; some kind of abstraction. But there is no real me: only an entity, something illusory. And though I can hide my cold gaze, and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable... I simply am not there."

    • @christopheroliver148
      @christopheroliver148 2 года назад +3

      @@ahhh4117 Corporate *fill-in-the-blank* is a tragic reflection of that. (Apologies to the way-too-few counterexamples.)

  • @BeegJooller
    @BeegJooller Год назад +261

    that "Kill me" section made me incredibly uncomfortable and caught me off guard so bad
    that was amazing - you should do it more often

    • @agitated_cat
      @agitated_cat 10 месяцев назад +3

      he does do it... a lot

    • @teyoru
      @teyoru 10 месяцев назад +1

      yeah that was a genuine jumpscare

    • @theProClaimer
      @theProClaimer 10 месяцев назад

      U R an idiot. Srsly.

    • @AntiMatterSSIR
      @AntiMatterSSIR 2 месяца назад

      U too??

  • @ihatevendingmachines2966
    @ihatevendingmachines2966 4 года назад +672

    “Yo pass the aux cord”
    “You better not play trash”
    “Oh, well take it back”

  • @Gunandrunandgun
    @Gunandrunandgun 5 лет назад +169

    That intro was so perfectly horrible. I kept tuning out instinctively.

    • @philmccracken6134
      @philmccracken6134 4 года назад +3

      The human brain has some amazing self-defense mechanisms.

  • @DPadGamer
    @DPadGamer 4 года назад +434

    That humptey dumptey bit got oddly sinister...

    • @AoTheMighty
      @AoTheMighty 4 года назад +8

      It's a bit late, but didn't expect you here

    • @DPadGamer
      @DPadGamer 4 года назад +6

      @@AoTheMighty 👋

    • @nandinlindin356
      @nandinlindin356 4 года назад

      I did not expect you here

    • @laurasullivan77
      @laurasullivan77 4 года назад

      Glad to see ya here dpad gamer

    • @Vallam23
      @Vallam23 4 года назад +3

      it definitely ended up with more of a story than the music it was trying to be a metaphor for

  • @playlistenthusiast
    @playlistenthusiast Год назад +48

    At first I thought your original examples didn't sound too annoying, but then I realized they would if I had to hear them multiple times a day for several months like a real commercial.

  • @lonewolfsx29
    @lonewolfsx29 4 года назад +1148

    This is hilarious. I've created a number of these exact generic music filled videos for several jobs now, so I'm partly to blame for this. I'm also a guitar player and into experimental styles in jazz/rock/metal etc. It goes against every musical bone in my body to place such soulless music into the videos but one of the main reasons why it stays that way is because A) it doesn't catch any viewer off guard and offends no one, always important, B) it's easy to work with if I need to cut or lengthen a video - many times I need to add a few bars or cut a few off the ending to make it fit some requirement set on me, and a simple predictable building tune is easy to do that with. Especially for editors like me, spending time futzing with the audio is not time I usually have on these projects, in fact I usually take the tracks as they are and cut them in Premiere, I don't even take them into a separate DAW even though I have one I use personally. Also C) Even if I pay for a track, it's usually like 6 bucks or something easy to justify. Getting rights to better music or if they were paying me to write something on my own would be cost & time prohibitive most of the time.
    Anyway great video!

    • @Ermude10
      @Ermude10 3 года назад +62

      Haha, you just described exactly the corporate concerns and incentives that people dislike about "corporate"! Thanks for sharing :)

    • @DoubtX
      @DoubtX 3 года назад +68

      @@Ermude10 These kind of mundane concerns are also why corporate logos tend toward flat vector graphics. Companies want a logo that will work on a webpage of any color, something which can be converted to two-tone color, something that can be engraved on corporate awards and gifts, etc...
      The practical corporate concerns really limit the viable options for artists, which leads to a recognizable corporate genre or style. And the perception of the art being corporate by consumers makes it seem more soulless than it already was.

    • @Ermude10
      @Ermude10 3 года назад +5

      @@DoubtX No doubt about it! ;)

    • @MrBrendanRizzo
      @MrBrendanRizzo 3 года назад +15

      What I genuinely want to know is how genuine music can offend someone. Lyrics, yeah, I can see, but the music itself?

    • @sandearcubus9299
      @sandearcubus9299 3 года назад +11

      On the other hand, cutting stock videos to experimental rock would be trippy af. Imagine suited men jumping around smiling, while the videos are rapidly cut to some Hella or Daughters...

  • @kailyn4930
    @kailyn4930 4 года назад +3797

    I love how the “nothing music” is basically Christian contemporary rock

    • @thehermit8618
      @thehermit8618 4 года назад +641

      Religion can be an incredible base for creativity and creation, people trying to emulate divinity through their skill an imagination. But when its praise for praise's sake it can be so disingenuous and hollow

    • @meowtherainbowx4163
      @meowtherainbowx4163 4 года назад +292

      +It Just Works I can’t offer much of a perspective of my own, but Adam Neely has a great video where he tries to understand why he dislikes Christian contemporary. He makes a great point about how the deliberately simplistic music, meant to emphasize praise and spiritual ecstasy, make everything sound less genuine.

    • @KingNefiiria
      @KingNefiiria 4 года назад +177

      @@meowtherainbowx4163 a lot of contemporary religious music is very basic. Like, extremely basic.
      Hillsong United was one of the bands my Christian friends really liked, and yeah where the alternative was overplayed older hits, or psalms, we found this newer stuff easy to pick up and easy to get into.
      But when you really listen to them, they're like 20 seconds of lyrics spread put through a 3-5 minute piece, a lot of it repeating ad nauseam. A lot of it isn't even really words, it's just shouts or woahs or yeahs.
      There's one song that has like two lines before going into nana's for several bars.

    • @francoisvankempen
      @francoisvankempen 4 года назад +146

      @@KingNefiiria Yeah I had the unfortunate luck to be in my schools chapel band. Those poor singers had to keep repeating 'nanana na naaa naaaa' for like 5 bars. Christian rock is the most uninspired music I have ever heard. Nothing against the religious, but damn y'all need some better composers.

    • @club_a_seal3037
      @club_a_seal3037 4 года назад +28

      I hate the fact that your both super right, and wrong at the same time

  • @acdi33
    @acdi33 5 лет назад +464

    I'm gonna make a shop that'll sell protein shakes with those bubbles from bubble tea, and i'm gonna name it
    Boba Whey

    • @AfferbeckBeats
      @AfferbeckBeats 5 лет назад +24

      Then sell it to Disney for the Star Wars connection

    • @nicktaylor1902
      @nicktaylor1902 5 лет назад +6

      I'm listening

    • @Akirakirakirakiraa
      @Akirakirakirakiraa 5 лет назад +11

      Bubble Tea with mexican food
      Boba Guey

    • @VulpeculaJoy
      @VulpeculaJoy 5 лет назад +9

      @@Akirakirakirakiraa Sounds like the ultimate flaming diarrhea inducer.

    • @squidboii
      @squidboii 5 лет назад +9

      do you boba wae?

  • @TomanovicsGergely
    @TomanovicsGergely 2 года назад +58

    As a video editor who frequently looks for music on AudioJungle for different projects I often run into these strange kinds of music tagged as "corporate" and never understood them: I learned from the years that when a music has corporate in the title and/or tag, it means that the music is really bad but these have really big numbers of sales so it made me curious who uses these and for what reasons. This is why I started to search and found this awesome video, thank you very much for the clarification :D

    • @darrenhirst9900
      @darrenhirst9900 Год назад

      It sells very well on stock music sites so people always make it. It all sounds the same but Not all Corporate music is bad. There are some producers trying to jazz it up and bring these corporate companies into trying new things.

  • @iamathousandapples
    @iamathousandapples 5 лет назад +932

    theres the uke but you forgot the worst hackneyed "wholesome" instrument: The Glockenspiel. Corporations love simple quarter note runs up and returning to the initial note. i think i find it more infuriating than the uke now

    • @andressegarra2376
      @andressegarra2376 5 лет назад +13

      I know! How could he forget!

    • @dreamyrhodes
      @dreamyrhodes 5 лет назад +129

      Actually worse than the uke lala is the happy whistling and clapping look I am a 30y old hipster enjoying my life music that are all over these uninspirational youtube clickbait videos with their royalty free background music.

    • @AfferbeckBeats
      @AfferbeckBeats 5 лет назад +11

      All this is in every stolen viral facebook video from parasitic 'media companies'

    • @theacochrane5441
      @theacochrane5441 5 лет назад +70

      @@dreamyrhodes There are so many examples which have uke, and clapping AND whistling AND Glockenspiel. Please God, it needs to die.

    • @AguaFluorida
      @AguaFluorida 5 лет назад +8

      @@theacochrane5441 They''re probably working for the VHEMT and /or the Church of Euthanasia.

  • @neighbourhoodmusician
    @neighbourhoodmusician 5 лет назад +162

    You forgot the ultimate 'feelgood' combo of ukaleles and whistling at the same time.

    • @joseph2000117
      @joseph2000117 5 лет назад +13

      This makes me tune out like nothing else

    • @neighbourhoodmusician
      @neighbourhoodmusician 5 лет назад +6

      @@joseph2000117 YOU .... WILL.... FEEL.... THE ...... WHIMSY!

    • @MagpieDynamics
      @MagpieDynamics 5 лет назад +8

      Can’t forget the bells.
      Always the bells.
      I swear if I never hear that crap again it will be too soon.

    • @TheKrianTV
      @TheKrianTV 5 лет назад +2

      One of those comments you can hear

    • @squidcultist0022
      @squidcultist0022 4 года назад +1

      And clapping. The clapping just doesn't stop

  • @pokedude104
    @pokedude104 5 лет назад +579

    the emotionless music is like 99% of the reason I hate advertisements. There's so much good music out there why you have to make the least musical music I've ever heard in my life.

    • @Mercure250
      @Mercure250 5 лет назад +78

      And then they use classical music, and you're happy... until you realize it's one of the most overplayed ones, like Pachelbel's Canon in D or Vivaldi's Summer or something. For fuck's sake.
      Not saying those are bad pieces of music. Just... find something else, please. I want more diversity.
      Actually, no, because then, I'll associate those pieces with corporations and I'll hate it.

    • @couriertx
      @couriertx 5 лет назад +6

      The only cooperation that avoided this problem was f r e e that’s free, credit report dot come baby!

    • @drascalicus5187
      @drascalicus5187 5 лет назад +6

      @@Mercure250 Wait until we get Tchaikovsky's 1812 Overture on an ad. Now that would be interesting . . .

    • @drascalicus5187
      @drascalicus5187 5 лет назад +1

      @@couriertx I remember those ads . . . they were interesting to say the least, and now that you have mentioned them, I can almost remember most of the words.

    • @kipper1668
      @kipper1668 5 лет назад +3

      It's always either that or the safest, most bland pop music ever. Like some Imagine Dragons or some crap like that

  • @lazyken6468
    @lazyken6468 Год назад +28

    I’ve learned more about music from this music hating video than any other class I paid for

  • @AtomicShrimp
    @AtomicShrimp 4 года назад +3675

    Is it bad that I actually like the corporate song you composed for this video? If music is supposed to be a journey, for sure this one stays right at home, but sometimes when it's raining hard outside and you don't actually want to go on a journey, you stay indoors and watch Columbo. Yes, Columbo; you've seen the episode before, and the murderer is revealed at the start of the story, but it's raining outside.
    Bo-ba-whay

    • @SC-ze3nh
      @SC-ze3nh 4 года назад +489

      Hello Manuel,
      It turns out you’re the beneficiary of $5 million USD, I just need a $2000 processing fee and your details that you should never share with strangers on the internet. Perhaps your lawyer John Warosa can handle that

    • @subsnovideoschallenge-kb7st
      @subsnovideoschallenge-kb7st 4 года назад +85

      lowkey I was thinking the same thing

    • @karenluo795
      @karenluo795 4 года назад +46

      @@SC-ze3nh Nice

    • @drsipp407
      @drsipp407 3 года назад +71

      Well you’re allowed to interpret music however you like

    • @Somnambulist3130
      @Somnambulist3130 3 года назад +147

      Haha. I totally feel you on this. Nothing wrong with a little groove. It's the cynical message that really makes it sound bad..

  • @july7863
    @july7863 4 года назад +938

    I watched this while being high and I seriously don’t understand what the fuck is going on. I went from corporate music to humpty dumpty creepy pasta and life philosophy

    • @padraicfanning7055
      @padraicfanning7055 4 года назад +11

      If you liked this video, you might also be interested in "The Bad Way to Teach Music to Babies". ruclips.net/video/9DiHy5ZHzN0/видео.html

    • @splatterkat3838
      @splatterkat3838 3 года назад +4

      LOL

    • @r3ked272
      @r3ked272 3 года назад +81

      @@padraicfanning7055 you sound like the youtube algorhythm

    • @andrewholmes3116
      @andrewholmes3116 3 года назад +5

      I am not currently high but I can relate to this lmao

    • @camrnlve
      @camrnlve 3 года назад

      😂

  • @paul2019.
    @paul2019. 3 года назад +892

    I’m getting so many replies to this comment that was left a year ago EVERY DAY

    • @fonesrphunny7242
      @fonesrphunny7242 3 года назад +87

      Are memes stock humor?

    • @ChupeTTe
      @ChupeTTe 2 года назад +65

      @@fonesrphunny7242
      Bad memes made by normies, most definitive.

    • @nathansmith8183
      @nathansmith8183 2 года назад +46

      Chain restaurants are getting pretty close. Think Sriracha and chicken sandwiches.

    • @scrittle
      @scrittle 2 года назад +24

      Some food outlets have already started adding artificial smells, snacks are full of additives, and smooth, light appliances have become the norm. That's smell, taste, and touch.

    • @frafraplanner9277
      @frafraplanner9277 2 года назад +36

      Stock housing: suburbs
      Stock foods: McDonald's
      Stock grocery store: Walmart (even tho they're always out of stock)
      Stock humour: bad normie-created "memes"

  • @sr.lontra
    @sr.lontra Год назад +30

    Not only the music gives me some agony, but the images of nature/society/whatever are always the last nail on the coffin
    Ps: thanks for the monster trucker music 🙏

  • @peterpedant
    @peterpedant 5 лет назад +894

    Arrrghh that f*kin ukulele - usually combined with the stupid whistling.

    • @dwc1964
      @dwc1964 5 лет назад +3

      the only context I can stand it in is Arrested Development, for the same reason as Ron Howard's voice

    • @anthonychilders9549
      @anthonychilders9549 5 лет назад

      Yeah, but it's an actual song.

    • @SirFaceFone
      @SirFaceFone 5 лет назад +5

      all i could think about was this commercial ruclips.net/video/wYTqfz28Yco/видео.html

    • @nicsanchez2255
      @nicsanchez2255 5 лет назад +60

      Ukulele + whistle = How to instantly make me NOT buy your product

    • @mariokarter13
      @mariokarter13 5 лет назад +26

      Ukulele: The only instrument for people with no musical talent

  • @p5udu218
    @p5udu218 4 года назад +1494

    Quick note: All of this soulless, corporate music is amazing for concentrating when building houses in The Sims. You're welcome, builder.

    • @soyboysupreme6190
      @soyboysupreme6190 4 года назад +124

      And studying. It's like white noise.

    • @Nomatterwhat69
      @Nomatterwhat69 4 года назад +106

      @@soyboysupreme6190 don't you dare disrespect lofi hip-hop ?!

    • @saintsea-hat7891
      @saintsea-hat7891 4 года назад +6

      p5udu I WANT TO MEET POTENTIAL ARCHITECTS... all night

    • @skep2923
      @skep2923 4 года назад +3

      saint sea-hat I STUDY LOCAL ZONING LAWS... all night.

    • @spacelevator
      @spacelevator 4 года назад +1

      @@LeafTheWitch You sent me on a deep dive into pirate metal. Thank you

  • @staticangel777
    @staticangel777 5 лет назад +696

    There is an album called “Farside Virtual” by James Ferraro that perfectly encapsulates the emptiness in corporate music. It takes many of the tropes of corporate music from the 90s and early 2000s and turns them up to 11. It is one of the strangest and most anxiety inducing albums I’ve ever listened to and creates a super enveloping and terrifying atmosphere.

    • @keyboardstalker4784
      @keyboardstalker4784 5 лет назад +20

      Wasn’t that album one of the predecessors to vaporwave?

    • @GamingOS
      @GamingOS 5 лет назад +6

      @@keyboardstalker4784 yup

    • @butterface2005
      @butterface2005 5 лет назад +4

      FebreezyXD James Ferraro is so ahead of the curve

    • @Nevir202
      @Nevir202 5 лет назад +5

      I’m curious... yet immobilized by fear when I contemplated this...

    • @Felipemelazzi
      @Felipemelazzi 5 лет назад +3

      @@keyboardstalker4784
      Hum... Makes sense.

  • @LacesLawless
    @LacesLawless Год назад +22

    12:05 is one of the funniest and most accurate things ever
    "Hey do you have a really trivial inconvenience?"

    • @expilectakunai
      @expilectakunai Год назад +2

      the fact that the whistling isn't even in the same key as the guitar underneath lmaooo