Greening the Reel A Sustainable Future for Production

Hosted by ‘Green The Bid’, the panel analyses the critical need to shift the advertising industry towards sustainability.
The discussion will focus on how collaboration and transparency are driving the transformation.
Industry experts and pioneers in developing sustainable systems, tools, and techniques share their firsthand experiences. Spoiler Alert: making the sustainable shift is messy and involves a lot of trial and error.
Relevant for professionals across the advertising spectrum, from Creative Directors and Producers to Account Managers and Creators - an examination of how to pave the way for a more sustainable advertising future.
Key issues include:
-Urgent need for sustainability in advertising production
-Innovative solutions and best practices
-Overcoming obstacles through trial and error
-Collaborative approaches to industry-wide change
Moderator: Jessie Nagel, Co-Founder, Green The Bid
Panelists: Bogumiła Gręda, Environmental Specialist, Papaya Films
Luke Purdy, Director of Sustainability, ‪@KennedyCymone‬Wieden+Kennedy
Carly Stone, Carly Stone, Founder & MD, Madam Films
Zsófia Szemerédy, Co-Founder, GreenEyes Production
Recorded at Festival of Creative Operations 2024