2024 was a weird year for beauty.

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  • Опубликовано: 11 дек 2024

Комментарии • 93

  • @milesedgeworthenthusiast2229
    @milesedgeworthenthusiast2229 9 часов назад +121

    can i just say i absolutely adore this shift in your content! i love the discussion of trends and how much they can effect people and i think your content is so easy to understand and you’re very intentional with your words and it’s very obvious and as someone who loves beauty i love hearing your thoughts :)

    • @annabellekahle5230
      @annabellekahle5230 5 часов назад +2

      Yes! I agree! I love how intentional Kelly is about her discussions, but doesn't shame anyone for enjoying beauty trends.

    • @kenrawaaaahhhhh
      @kenrawaaaahhhhh 3 часа назад +1

      Agree! The critical analysis is on fire 🔥

  • @danalichvar3460
    @danalichvar3460 9 часов назад +63

    The Patrick Ta eyeshadow price didn't shock me, so I'm definitely numb. I did hit rouge status at Sephora embarrasingly early in the year this year and I dont feel I changed my spending habits all that much from prior years. This made me realize just how expensive beauty has gotten....

  • @leasting
    @leasting 9 часов назад +69

    Every day I am so thankful I don't use tiktok, all of the micro-insecurities are news to me lol. Loving this breakdown!!!

    • @mssugahcrush7291
      @mssugahcrush7291 16 минут назад

      Me too, I'm very glad I chose to reduce my social media use years ago.

    • @kristaw206
      @kristaw206 52 секунды назад

      Tiktok has been a safe haven for me thankfully, it's Instagram that gets annoying! I only keep it to keep up with friends/politics

  • @ciitadel2518
    @ciitadel2518 8 часов назад +34

    I think one of the most interesting things about the shift towards subtle/imperceptible makeup this year is how if you want to look at culture from a broad perspective, you can easily tie it into the rise in general conservatism within the culture. I know many commentary channels have pointed this out already but subtle makeup + more modest fashion like the long denim skirt trend on its own doesn't look like it has any deeper meaning, but then if you look at things like the tiktok-isms about feminism and the infantilization of women like 'girl math' and 'I'm just a girl', the recent wave we've been seeing on social media with women saying they wish feminism wasn't a thing because they'd rather not work and be housewives, the general rise of conservative political attitudes in the West we've been seeing especially in young men, and then you look at Trump's reelection it all really paints a picture for the cultural moment we're in. It really makes me wonder how beauty trends are going to continue to reflect the culture as we move into Trump's presidency and if we're going to see push back with more loud beauty trends (which we very well might given the recent revival of indie sleaze and 2000s makeup trends) or if the 'demure' mindset is going to continue on

    • @EmmaAbigail-p5w
      @EmmaAbigail-p5w 7 часов назад +2

      I agree. I think more noticeable makeup will feel a bit more rebellious and counterculture. Recessions also push society into more timeless aesthetics.

    • @kenrawaaaahhhhh
      @kenrawaaaahhhhh 3 часа назад +1

      Yes it's not very "demure" to reveal the effort it takes to look effortless LOL. . .it's all about doing the same amount of beauty work but it has to be invisible and not look like you put the work in 🤮

  • @AlisonLeMay
    @AlisonLeMay 9 часов назад +38

    The “Sephora kids” thing! The other night I was at work and there was a party in the dining room for a bunch of 9 year olds. The girls all got a goodie bag filled with makeup stuff: full size Kylie Cosmetics lipliner (why TF does a 9 year old need lip liner?!), Rare Beauty blush, and on and on. I was like, all I ever used as a kid up until late teens was LipSmackers gloss and sunscreen. It’s so surreal.

  • @Mediumcoffee14
    @Mediumcoffee14 10 часов назад +54

    I don’t think 2025 is the time to be demure and insecure, leave it in 2024. Your individuality is unique and beautiful in its originality. No need to be a cookie cutter stepford wife. Be bold! Lean into your features that make you *you*. ❤

  • @emilydumont2869
    @emilydumont2869 10 часов назад +29

    Of ALL the channels I follow, your commentary on beauty trends is always my favorite. Thorough, thought-provoking, entertaining and accurate.
    I know these videos take a lot of research, preparation and effort to create and edit

  • @kateliness2
    @kateliness2 9 часов назад +18

    I remember your 2024 predictions video like it was yesterday. Time is an illusion. 😵‍💫

  • @MrsDaedalus_
    @MrsDaedalus_ 9 часов назад +15

    The whole blush blindness and eyebrow blindness situation is so dumb to me. Are beauty magazines losing ideas for interesting articles, so they are now starting to shame their audience? This is just stupid. On a more personal note, I don't wear mascara, because I have really stubborn Asian lashes and curing my lashes only make my eyes teary, which is very annoying.

  • @julia-p1m6q
    @julia-p1m6q 10 часов назад +77

    "Yes, THAT hole" 🤣🤣

    • @emilykim7610
      @emilykim7610 9 часов назад +1

      Kelly came in HOT this morning 😅

  • @happinin07
    @happinin07 8 часов назад +15

    I actually wouldn't like for brands to shake it up.
    I want reliable products. Complexion product that actually matches.
    Permanent collections rather than constant new/limited releases.
    Bringing back tried and true loves that had been discontinued.

  • @emilywearsglasses1796
    @emilywearsglasses1796 9 часов назад +14

    Blush blindness til I die. I must look feverish 🥵 at all times! ❤

  • @sarahbjohnson2328
    @sarahbjohnson2328 7 часов назад +6

    GIRL, YES! I have a food channel of about 75,000 subs. I repeat, I prepare FOOD on the internet, AND YET…..lots of comments about my physical appearance, my posture, my voice, my gestures, etc., etc. It’s like, what?!😮😅

  • @sweetsweetcoffee
    @sweetsweetcoffee 9 часов назад +14

    if i’m wearing my expensive makeup, i want u to be able to tell i’m wearing makeup LMAO i paid for it goddamn it

  • @jaiceecopeland
    @jaiceecopeland 6 часов назад +5

    This video is so real omfg. It feels everyone has just forgotten how things used to be or maybe the market is so saturated with children that actually weren't there but everything is so one dimensional now. When they said mascara was out I knew this year was going to be bs. They couldn't have picked a more face framing makeup product to suddenly shun. Makeup used to be fun now its just if you aren't "clean girl" you're "2016" (and they don't even reference this correctly...) GIVE US A BREAK. I'm happy I'm 25 and I know better than to adhere to all these trends but with little girls getting retinal at 10 years old, were fucked.

    • @allisonh6724
      @allisonh6724 18 минут назад

      Totally agree. I graduated HS in 2016 and that’s the first era of makeup I really remember as a specific look. Visible, feature-enhancing makeup and pinterest 2016 makeup are definitely not the same!

  • @onceortwiceooh
    @onceortwiceooh 9 часов назад +9

    2024 is when I lost interest in beauty lol it was already declining but this year I’ve bought the least amount of makeup, just use what I have and go tons of days without any on

  • @adelecohen6998
    @adelecohen6998 10 часов назад +12

    I love the 9 am upload!

  • @chiaravc6228
    @chiaravc6228 7 часов назад +3

    Funnily enough, I felt more insecure in the 2016 era of make up than the clean girl era. Sure, it was more creative, but not really. Anything outside of the drama make up was still looked down upon (which did not fit me), and we used everything in our power to shapeshift our faces into a different sculpted face. You had to spend an hour on your make up or it was bad make up. You needed to practice your technique for months before it was acceptable to leave the house. Maybe I'm biased because I've grown more confident with age, but I'll take blush blindness over nose contouring any day of the week.

  • @kenrawaaaahhhhh
    @kenrawaaaahhhhh 3 часа назад +2

    Once brands figured out that having a "fragrance wardrobe" was more profitable and consumption-encouraging than a "signature scent," the marketing was here to stay 👀👀👀

  • @Crystal0139
    @Crystal0139 10 часов назад +9

    Your videos are the best! I find them so interesting

    • @KellyGooch
      @KellyGooch  10 часов назад

      Thanks for watching!!

  • @lisapolanski9379
    @lisapolanski9379 8 часов назад +6

    This is my wild personal prediction based on living, working and shopping through several decades now. I first started buying makeup in junior high in the late 1970s when the look was "clean", natural, a "granola era" (my mom literally made granola then.) The country had been in a recession, complete with lines to buy rationed gas on certain days. Enter President Reagan in 1981 and hippies became Yuppies over night, everyone started wearing suits, getting MBAs and having a great job and being prosperous - or just looking like it - came into style. It was like whiplash. From granola looks to high glamour style overnight. I predict this is about to happen again. I think a "Roaring" era is upon us now, and people will start dressing up more, wanting to look glamorous, prosperous, employed, sophisticated. This might sound impossible but I witnessed this once before in high school. My relatives in their 20s went from being barefoot hippies and surfer chicks to pumps, coat dresses, jewel tones, luxury cosmetics (or dupes) - the 80s look - overnight. I think it's about to happen again, whether you want to call it the post-c@vid era, or a return to de-regulation and a celebration of Capitalism, plus a glamorous First Lady, many, many Americans want this now and the optimism will play out in fashion and beauty like it did in the 1980s. Even Ta with his white button-down shirt and sweater over his shoulders is straight out of the 1980s. It's a polished, prosperous look.

    • @Gotoworkkk
      @Gotoworkkk 5 часов назад

      Glamorous first lady??? 😂

  • @ashleymyers2779
    @ashleymyers2779 2 часа назад +2

    I don't care how blush blind I am. TOO MUCH BLUSH FOREVERRRRR! Love the videos

  • @katfayegarrett3872
    @katfayegarrett3872 9 часов назад +5

    You inspired me to do a 2000's Makeup Is Back look the other day❤❤❤❤❤🎉🎉🎉

  • @makeupeclectic
    @makeupeclectic 10 часов назад +5

    love your commentary videos so much.

  • @gigi2k326
    @gigi2k326 9 часов назад +4

    Oh the predictions!! My favorite part of en̈d of year wrap up videos!!

  • @user-hc2dz5cw9t
    @user-hc2dz5cw9t 9 часов назад +4

    @11:01 not miss pythagorean theorem popping up unexpectedly lol

  • @Docinprocess2323
    @Docinprocess2323 9 часов назад +11

    I got off tik tok and became instantly more beautiful

  • @theaondracawley5441
    @theaondracawley5441 9 часов назад +4

    No concealer is a trend that I have been doing before tiktok exist, I just started wearing back recently and Patrick Ta trying to justify the price for his recent eyeshadow and foundation is rubbish. That's why I support cheaper makeup brands more.

  • @susier6743
    @susier6743 9 часов назад +5

    2024 was one of those years where beauty trends made you roll.your eyes. Because some were ridiculous, including the --- girl trends. Why were magazines and channels so obsessed with dumping certain techniques and also categories of makeup. As you said, Kelly, "Makeup is not a one size fits all category." Everyone has different preferences to formulas styles and colors. Why can't companies understand that?!

  • @deanna2181
    @deanna2181 7 часов назад +2

    I loathe the prices of everything these days. I can't remember the last time i bought something not on sale

  • @DumiNihi
    @DumiNihi 10 часов назад +10

    To each their own but undetectable makeup is just so boring to me.

    • @nicolecheyenne7937
      @nicolecheyenne7937 9 часов назад +1

      I feel the same way. It's like there's no point in even doing it since wearing "undetectable" makeup is barely any different from my bare face.

    • @TheFaro2011
      @TheFaro2011 7 часов назад

      Kinda defeats the purpose, and we still know the "no makeup" is makeup, all that effort for F all

  • @danam.5127
    @danam.5127 5 часов назад +1

    I've never liked concealer or mascara much (partly because I'm a glasses wearer, and both get all over my lenses if I'm not careful), but I decided to try and start wearing them more just as these trends came along! XD
    For me, the shift to wearing less eye makeup in general is partly due to my eyes aging ->less lid space (I already have hooded eyes), and partly due to disliking how much effort it is for me to remove eye makeup. I'm also away from video calling since I'm no longer in grad school or online jobs, so I'm not looking at myself as often. But *lip* products keeps my lips feeling nice, and it's a fun bit of color that's easy to remove at the end of the day (if it's still there in the first place).
    When I see people shaming someone else for how they look like, it makes me want to be the opposite because that's not a nice way to be.

    • @stacyketner
      @stacyketner 2 часа назад

      Yes this yr I've been doing easy eye makeup, lot more cream and liquid eyeshadows. My eyes are getting older and drier and I already have small hooded eyes to start with. I've been using a lot less makeup all together lately and it's definitely easier in the morning to get ready.

  • @carolynpritchard9827
    @carolynpritchard9827 8 часов назад +2

    Great video. I would like to see more innovation in 2025 as long as it is well thought out and not downright bizarre. I think back to the days I loved Allure magazine for all the great articles and adds for new makeup, but towards the end of publication they showed glued on sparkles below the eyes, black lipstick and other bizarre trends. I am glad to see the return of a more natural look with makeup. I'm tired of multiple shadow colors and clown blush.

  • @dagmar0027
    @dagmar0027 8 часов назад +7

    I think a whole lot of people are being overly judgy. Let others feel good about themselves, even if you don't agree with their choices. Unless it's a close friend or a family member that you know would appreciate your opinion, it's actually not at all kind to make comments about other people's appearances, especially to them directly. Try to give out more compliments than criticism, okay?

  • @ashligannon
    @ashligannon 3 часа назад

    I love your videos!!! I just love your content. Your personality, everything. ❤

  • @handsoaphandsoap
    @handsoaphandsoap 8 часов назад +7

    Ebery time I see that damn Patrick Ta video it makes me more and mord uncomfortable. His stilted expressionless face. His dry delivery. The way he talks up the product as if he thinks the viewer doesn’t know he’s the one selling it. It’s almost pure camp if it wasn’t about $42 eyeshadows.

  • @shellyhanak5812
    @shellyhanak5812 4 часа назад

    Love your content. ☺️

  • @Fellowluv12
    @Fellowluv12 6 часов назад +1

    The Patrica Ta duo price shocked me because I don't view his brand as luxury. I get the price breakdown, but like, that video was not very demure, very classy. If you want to be luxury, do it and go LMAO. Those who see you in that category will follow. He definitely could've gotten away with singles for $25 each too since it definitely feels like Patrick's brand seems more elevated than urban Decay.
    Otherwise, the kids makeup thing makes me want to look into it deeper. I remember having fake makeup sets and other things like it and I wonder how this all compares.

  • @mickjac8447
    @mickjac8447 7 часов назад

    Very thoughtful. Some of this I hadn’t noticed until you pointed out these trends. We do need to move in a more positive direction.

  • @maya6476
    @maya6476 3 часа назад +1

    the trend of people brainwashing people into thinking that a (subjectively) "puffy" face automatically means high cortisol makes me so mad. i actually have swollen cheeks from time to time and it has nothing to do with cortisol. my levels are normal. i also thought i had chubby cheeks when i was much thinner because of the toxic wellness content i was consuming online. when i look back at photos, i realize i did not have the chubby cheeks i thought i had!

  • @LydiaReneeDarling
    @LydiaReneeDarling 33 минуты назад

    The Hole Debate mention? So cool to see one of my fave RUclipsrs go to one of my fave Substacker’s events! I have major fomo haha

  • @bashaeralameri290
    @bashaeralameri290 6 часов назад

    i looooove the topics you discussed in this channel..unique just like you ❤❤❤

  • @RubyCoughDrop
    @RubyCoughDrop Час назад

    The phrase “hole care” forever seared into my brain

  • @maya6476
    @maya6476 4 часа назад

    i love videos like this 🥰

  • @KS95x
    @KS95x 8 часов назад +1

    The price of the Patrick Ta shadows didn’t surprise me, it’s on par with urban decay single shadows, and Patrick Ta is a luxury brand, the Charlotte Tilbury popshots were $36 for a single shadow last year.
    The most shocking, audacious thing I’ve ever seen was when milk makeup dramatically shrinked the size of their bronzers to what would have once been a deluxe sample size and relaunched them with virtually the same price. I don’t think anything will ever shock me as much as that did!

    • @stacyketner
      @stacyketner 2 часа назад

      I just wish Patrick Ta had done singles to start with, I didn't like any of the duos he came up with. I've stopped buying pallets that have shades I'll never wear, and I'm not going to buy smaller pallets for one shade either.

  • @grazygrazy9919
    @grazygrazy9919 9 часов назад +4

    patrick ta trying to compare other shadows to his own to justify the price is soooooooo patheticccccccccc

  • @JessieArmy
    @JessieArmy 7 часов назад +2

    This stuff is mainly on social media though. I see none of this in real life. Thankfully.

  • @phoenixfritzinger9185
    @phoenixfritzinger9185 7 часов назад +1

    I feel like a lot of people completely missed the joke with the whole “demure and mindful” thing like it was originally a trans woman sarcastically making fun of getting unsolicited/ painfully obvious/ unhelpful advice about how to “pass” better she’d get

  • @julesbee6249
    @julesbee6249 22 минуты назад

    Fragrance has been really interesting. 80s and 90s we were perfume blind…😉. Then we were told not to wear fragrance because it was toxic and many people were sensitive. Now fragrance seems to be super trendy in the last couple years again, especially.

  • @Tagehano
    @Tagehano 6 часов назад

    I’m looking forward for your prediction’s video ❤

  • @tpwk13
    @tpwk13 2 часа назад

    I freakin love Kelly!!

  • @bitabeauty_official
    @bitabeauty_official 10 часов назад +3

    This one is the best🎉

  • @truesavings1988
    @truesavings1988 7 часов назад

    No concealer- hell naw!
    That’s wild!

  • @laurieann2714
    @laurieann2714 5 часов назад

    I hate the Phrase -------- Blindness. The internet has provided me a way to step up my makeup game and get industry information with people like you, Angelica Nyquist, Theresa is Dead and The Welsh Twins, Jen Luvs, Lauren Mae etc but there are very few others I listen to. I am 59 and not into trends per se. I just want people who are honest and provide relevant and sane content!! Thank you and Happy Holidays!

  • @baileydubs
    @baileydubs 6 часов назад +2

    Idk why but everytime I see that Patrick ta video and he says “100% pearl”, and then you look at the ingredient list….where is this 100% pearl you speak of because I see about 50 ingredients in each duo, which is fine, but that claim is misleading, unless I’m just not understanding something here

  • @emilyl6746
    @emilyl6746 Час назад

    These trends just reveal the extraordinary amount of free time people have on their hands.

  • @catherinelynnfraser2001
    @catherinelynnfraser2001 7 часов назад

    This was perfect 😂

  • @rozskz
    @rozskz 10 часов назад +2

    diva posted a new video 🎀

  • @crinklescat1871
    @crinklescat1871 4 часа назад

    I don’t know who Patrick ta even was. At 35, I will try new brands but if I’m going to buy luxury then I’m going to go all the way and buy Chanel or guerlain. I have tried new mascaras this year but I’m not shelling out money for brands I’ve never heard of right now. I’m more worried about groceries and my mortgage. I save up and buy my hourglass, Lancôme, Chanel, etc. because I know it works and it will last.
    Also if these people want to have a bleached butthole then just go get it done ffs. This is ridiculous.

  • @talullaweis7009
    @talullaweis7009 6 часов назад

    the way patrick ta has been handling his situations just feels super unprofessional from a ceo/brand over

  • @74griffo
    @74griffo 6 часов назад

    I’ve been bought into demure makeup for about 20 years. But, I am 50 🤷🏻‍♀️

  • @HonkHonkJosei
    @HonkHonkJosei 2 часа назад

    unfortunately, as a young adult in an alternative subculture, Nothing I do is demure or mindful like clean girls. I'm fine with that 😁

  • @tigerlili242
    @tigerlili242 6 часов назад

    to me a lot of this stuff reflects how tt/~~the algorithm~~ is engineered to appeal to our base instincts, like, hyper conventional beauty, products for “”illicit”” areas of your body, weird eugenics-adjacent labeling of new insecurities, you thought you were cool but actually you have Blindness and everyone is laughing at you, and the way that kids haven’t developed mental defenses to this stuff. Probably wouldn’t have made it past an editor, but the apps see it as an extra three seconds you’re watching bc your lizard brain is mesmerized and boost it. I also saw another comment abt conservativism which is interesting!

  • @sprrringtime
    @sprrringtime 27 минут назад

    The word “looksmaxxing” drive me fucking crazy

  • @debbiekoonce1806
    @debbiekoonce1806 6 часов назад

    Oh let's just get rid of makeup altogether right ....NOT 😅

  • @TheSqueet
    @TheSqueet 7 часов назад

    Is hole care beauty? 😂😂😂

  • @cassandrahinshaw4583
    @cassandrahinshaw4583 10 часов назад +4

    First commenter🥳

  • @lolwhat2628
    @lolwhat2628 8 часов назад

    WHAT CARE???!

  • @sacgeekgirl
    @sacgeekgirl 9 часов назад +4

    Okay, regarding the bum issue...I feel like this is something being pushed to MALES via pr0n who are then going back and saying things to their GFs
    I have heard males speak of this casually multiple times the same way they talk about a girl having a pretty hair or a nice shape

  • @AlisonLeMay
    @AlisonLeMay 9 часов назад +3

    The “Sephora kids” thing! The other night I was at work and there was a party in the dining room for a bunch of 9 year olds. The girls all got a goodie bag filled with makeup stuff: full size Kylie Cosmetics lipliner (why TF does a 9 year old need lip liner?!), Rare Beauty blush, and on and on. I was like, all I ever used as a kid up until late teens was LipSmackers gloss and sunscreen. It’s so surreal.