Netflix: Subtitling for the World's Entertainment :: IMUG 2019.04.18

Description, time index links, and speaker list:
We know that only 5% of the world population speak English as their primary language. Yet, almost all titles in the top 15 highest grossing movies worldwide in 2018* were English-language productions. Similarly, Netflix Original hits such as Stranger Things or Bird Box are enjoyed across the world, while non-English content is fast-growing globally. For these reasons, at Netflix we consider it our responsibility to bring those global perspectives forward, so that we can deliver the best multilingual experience to our members, no matter where they are.
One of the ways we deliver this multilingual experience is of course through subtitling our content for a truly global audience - and we invite you to join us as we have a look at how we do this at Netflix. Our Globalization team will walk you through the different aspects of the work, connecting our global audience to the shows they love, in the language they speak.
Index:
0:00 opening sizzle reel
1:45 Introduction: Local Experience, Global Scale
5:49 Beginnings... (And Where We Are Now)
9:18 Localized Text Assets
11:40 How It's Done
14:53 Considerations in Subtitling
17:36 Challenges
23:30 Cultural Sensitivities
28:40 Visual Challenges
34:45 Why...
37:50 Q&A
Speakers:
• Kathy Rokni - Director of Globalization
• Sue Bolton - PM Manager - Content Loc
• Ivan Buchanan - Program Manager
• Eva Raimondi - Project Manager
• Melissa Sakamoto - Project Manager
• Paolo Scopacasa - Language Manager
• Eva Metz Toliver - Program Manager
See also:
Netflix: Creative Localization at Scale • Netflix: Creative Loca...
Bringing Netflix Trailers to a Global Audience: • Bringing Netflix Trail...
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*source: Statista, www.statista.com/statistics/8...