I hate when they leave up a product that is on sale but they are sold out....then take it down..also don't ask me what sample I want and then give another damn piddly foundation "sample"
Urban Decay is insane to me. I feel like they often discontinue their tried and true base products (.....you know, the things people actually loyally use up and re-purchase) and keep weirdly emphasizing bizarre color product releases that always end up on sale. Especially eyeshadow palettes, as if they can't get over being the top dog in high school decades ago and don' t realize they could have a good thing going now.
It's so bizarre that they're killing their Naked complexion products and still beating the naked eyeshadow line to death when their foundations absolutely killed it in terms of shade range, finish, and wear, and their eyeshadows are just nothing special
All of my urban decay faves (the sheer ladyflower lipstick, naked2) have been discontinued. And this was even before the colourpop craze of constantly needing to drop new stuff.
My sister loved the Fenty hydrating foundation. The original matte was too cakey for both of us. It sucks that every foundation she has loved has been discontinued. It goes to show that companies just want to keep releasing new things. With things like foundation and concealer, I get tired of having to find a new holy grail when my favorite ones are discontinued or reformulated constantly
Agree, hydrating Fenty was beautiful and had very light shade that is hard to come by. I also love korean stuff and they reformulate and discontinue so much, they want to be innovative constantly. Its a nightmare there but i still love korean and japanese makeup and skincare so much! Cant get attached to much lol
I think everyone should take caution with getting backups of discontinued products. I’ve found that in today’s pace of new releases, it is naive to think I won’t find a new and better favorite than the discontinued fave. I found a 3-pack of a discontinued favorite lipstick once and could only use up another 1 of them over 2 years before I moved on to better things. I’ve only ever benefited getting backups from skincare and some of them were accidents from the retailer sending me a multipack when I had only ordered one item.
Thank you for this! This is a great point. I love the Tarte cream bronzer she mentioned, and thought about buying a few when she mentioned they are on sale. And then I saw your comment and you are definitely right haha By the time I get around to using any backups, I’d probably want to/could just try something new then 😂
I loved the Revlon whipped foundation and I was so upset when it was discontinued. It was my perfect shade and it was my perfect foundation. I bought a backup and I'm glad I did. I still haven't found anything like it.
I’ve been VERY concerned about Tarte possibly discontinuing Quench Lip Rescue-it’s the single BEST tinted lip balm I’ve ever used. The colors are great - I have multiples of all of them. But they’ve been pushing the newish Maracuja Juicy Lip line (substandard compared to Quench, IMO), that I’m actually scared!
They are still regular price on their website. Two shades are sold out but they have 6 other shades. I love that balm too. It’s the only stuff that cures a chapped lip for me!!
I loveeed the hydrating fenty foundation it’s my favorite and they’re definitely discontinuing it for the ease drop 😭 luckily they’re similar in formula but now I don’t have an exact shade match because the shades got cut in half :/ sad because she’s known for her wide shade ranges and this foundation shade range falls flat now in my opinion
Me too, the hydrating one was great :( ease drop really has way worse shade range. There is super perfect shade for me in oryginal range 105-super pale and yellow, almost non existent anywhere else and i just hear its being discontinued aghh being super pale and yellow is like impossible to find shadess everything is too pink
Falling in love with (insert holy grail Revlon product/best shade ever) only to have them discontinue it is the thing I comment about so frequently on beauty channels that it will eventually be catalogued and published as my self sabotage manifesto.
I just checked ulta website and the stay naked foundation isn’t discounted and there are plenty in stock. 🤷♀️ However it didn’t stop them from discontinuing their old naked foundations and concealers that I thought did well.
Yep, they have almost all shades on Ulta and UD sites. They've been out of my shade 40WY at Sephora for an extraordinarily long period of time, so I think this is a Sephora issue, not a UD issue as I've been getting it from Ulta no problem 🤷♀️
The makeup competition is brutal ! So much new stuff coming out that I want to try, but it seems that by the time I choose a favourite, it gets discontinued!
I'd love to see a video going over all the brands that are sold at Sephora and the brand's hero/ most popular/ best selling product. I feel like there's so many brands at Sephora and so many that I've never even heard before. You can probably make a video series covering makeup brands in one video, then skincare brands, haircare brands and fragrance brands. Or if that's too much, maybe a video about the more obscure brands at sephora.
I loved the Fenty hydrating. I knew it was being discontinued months ago. Their site said so and I have 2 backups as a result. I have dry dry skin and I love that one. I can’t wear their original one.
Sometimes a brand will discount an entire line because they are planning to revamp the packaging or reformulate or both. Hopefully the Tarte Sea Breeze cream products are just going to be relaunched with new packaging 🤞
I’d love to see a compilation of all the products/brands that have left Sephora over the last couple years! It would be interesting to see how many of them have gone on the flourish even without Sephora’s distribution. Idk if it’s true, but I’ve heard that if you want to sell your product through Sephora, you take a huge hit financially as a brand. I guess I’m exchange for visibility? (I hate the word ‘exposure’ 😂)
I don’t understand the Tarte Sea Breezy line being discontinued. I just wore the Seychelles cream bronzer yesterday! (I have the duo with the bronzer and blush). I can’t buy a back up because creams don’t last and I have too many as is!
LOVE the Tarte sea breezy line and would be sad to see it discontinued. EXCEPT for the mascara. That is legitimately the WORST mascara I have ever used in my life. It was so clumpy and gross. That’s the first time I’ve ever thrown out a non-expired makeup product. The other crime with the Sea line was making the Paradise in a Pouch eye palette limited edition. It’s such a beautiful palette and I’m gonna be so sad when I run out.
@@CarriedeeznutzAnd Surfer Curl is one of my favorite mascaras! Mascara is so subjective! 🤷 I love the SEA lip mask and eyeliner as well (not the lip gloss, though). I might have to stock up on a few things...
What Urban Decay needs to get rid of is the Naked eyeshadow. With so many good eye shadow formulas out there they either need to change it or be done with it. I agree the Fenty key chain gloss Bomb is not popular.
I was just on Urban Decay's website, they aren't discontinuing the UD Stay Naked foundation. Least not according to them. You nearly broke my heart that's my favorite as well. I also wear the same shade as you.
The Fenty Pro Filter Hydrating foundation has been phased out for awhile and it makes me soooo sad. I bought 4 when I saw it being deeply discounted bc it was my #1 foundation. It was long lasting, medium coverage, smoothing and the PERFECT match for my fair/light, olive skin (a shade most foundations don't offer). I have tried many other foundations since and I still haven't found anything comparable. My other fave was the Sea Breezy skin tint from Tarte and after I saw that being phased out I'm super annoyed lol. Fenty Eaze drop is a great alternative for tarte, but I miss having a #1 holy grail, medium coverage foundation 😢
I love the UD hydromaniac tinted glow so I really hope they don't bin that one. I hated the Tarte sea breezy blush. It moved around and never stayed put
The UD Stay Naked is my all time favorite too 😭 Just used up two other not so nice foundations and opened up a new bottle of the UD and my god is it good 😭👌 The shade, the coveredge, the weartime, the nice natural finish, not caking anywhere or looking godawful on dry spots... I need to stockpile too.
I think smaller brands are doing really well at the moment and big brands are doing everything they can to stay relevant and up to date, not realising they're getting rid of a lot of people's favourite go to products because they're too cheap to keep the old stuff AND bring in new stuff
Such an interesting video! Hopefully, for your sake Sephora is just clearing out backstock of that UD foundation and it's not actually getting discontinued. On a similar note, I love Viseart and saw that they are basically all gone from Sephora and on sale at Muse Beauty and were even 40% off their own site. Hope they aren't actually going anywhere.
I am a member of Viseart's Makeup Maven group, and ever since I started shopping with them around eight years ago, they have 40% sales pretty darned often. Viseart is doing just fine, not only in the US, but their market overseas is HUGE. I really wish we would get some of the palettes they release in the Middle East. I want the Fashion Addict Palette so badly!
@MistySimonds So glad to hear that they are not going anywhere! What is Makeup Maven? I've often wondered about the palettes they've released in the Middle East.
Oh, another thing I've heard that has been seen at TJ Max that may be being discontinued are the Flower Beauty Desert Lights and Jungle Lights palettes. That would be a bummer since I've had them on my wishlist.
Both the foundation and the concealer are available in almost the full range on their website. They may have been pulled from Sephora for not selling well there. I've heard a lot of people say they're not shopping at Sephora because the saleswomen keep shoving influencer or brands by stars at them and they don't like the quality so they're going to Ulta more now.
The SEA line actually isn’t on sale on their website anymore, so I’m thinking it’s just being phased out of Sephora. The beauty blender concealer has been on clearance on their site for a while now. Hopefully I’m right about the Tarte! 😅 It’s my favorite foundation. The beauty blender skin tint is my second 😂
Tarte is having a sale on a lot of products, they have been for weeks even on staple products like shape tape. They actually just stopped the sale on the products you talked about
GXVE beauty has also been at my TJMaxx...I think they had packaging faults because the lipsticks I bought their lids will NOT stay on. Pain in the butt...but nice formula.
I went to Marshall’s and TJ MAXX yesterday and there were a ton of the KVD lock it foundations, I totally thought the same thing where they’re phasing it out for the good apple foundation
There is Pat mcgrath at TJmaxx and other nighened & newer brands. It feels like nothing is valuable these days because they release so much. Like nothing is worth paying for, brands diminish their value by over releasing.
Consider that if things didn’t sell the way they hoped, it might be close to expiring and they want it off the shelves. Also, depending on when they purchased inventory, some might be based on dumping it before or after a certain point for their books.
I love Beautyblender skin tint.. I keep going back to it, it may very well be my number 1 foundation. I will be heartbroken if they ever get rid of it!
Omg. I literally went to repurchase the urban decay foundation yesterday on Sephora and wondered if it was being discontinued. It’s my absolute favorite too! I checked the UD website though and they still have all shades full price 👀 so idk what’s going on
I've heard a lot of complaints about in person Sephora experiences and how their rewards program sucks compared to brands and Ulta, so I think people may be leaving and going elsewhere to get products at the same/lower prices and better perks.
@@KellyGoochI just went into Ulta not knowing any of this madness (I'm 30NN as well) and they didn't have my shade saying it's all being discontinued! Did you find a replacement foundation? Online it's gone (30NN)
I’m in Canada and in our equivalent of TJ Maxx, I saw Give, Anastasia Foundations and Jaclyn Cosmetics all of which are strange. This was just this weekend
The Beauty Blender “The Leveler” primer is the best pore-filling primer I’ve ever used. The ONLY thing I didn’t love about it was the terrible packaging; the plastic bottle was cute, but it was so stiff that it was literally impossible to squeeze the product out. The primer has been discontinued, but I wrote to the company to ask it if was coming back (in better packaging), and they told me it is being re-formulated and will be re-released. That was several months ago, at least, so I hope it really does come back soon, and I hope they don’t ruin it with the reformulation. (Luckily, I picked up a couple of spares at Marshall’s recently. I actually cut the bottles open and de-potted it.)
Oh please! I still have a couple bottles too that I got from TJ Maxx. The packaging was horrible! I end up cutting them open and putting the product in a condiment cup with a lid. 😂 but I agree that it’s the best pore filling primer I’ve found.
@@vanessaladescarada165 Thanks. It’s so pricey that I haven’t tried that one yet, but I’ve heard good things. Maybe I’ll pick it up in the next VIB sale.
@@TheKiwibirder try the mini size it's around 25 dollars. I received it in deluxe size with my reward points and since I m hooked and can't stay without it
I do want to warn you!🤍 a few years ago a cover girl foundation that I loved was being discontinued and I bought three back ups. I ended up giving one or two away and only finishing up one of the back ups because I found new favorites. If you get a back up maybe only get one?🤍
I usually mix both Fenty foundations. I have combo skin with texture so I need a bit of hydration. I stocked up at Kohl’s a few months ago … and I bought 230 instead of 260 😂
The Lancôme Teint Idôle Ultra 24H Long Wear foundation is being reformulated as well this coming April, they're apparently completely changing the formula and making it a waterproof foundation. It doesn't seem to be on sale though. It's one of my favorites and I already purchased another just to stock up lol.
They changed the packages and shade numbering system in Europe for a while and now has SPF 35 , so is higher now ! UD disappeared from Europe, they took off 😭
I saw that thumbnail and i absolutely panicked. UD Stay Naked foundation is my HG. But saw it being fully stocked and full priced on CultBeauty (EU girl here).
I feel like part of the reason the Tarte line didn't gain traction is cuz it wasn't that exciting. Tons of brands do cream products, also the shade range was awful. They didn't have shades for deep/dark skin. The Fenty Launch was weird though, I feel like maybe if they had just put a mini gloss bomb on a key chain that would have been better received (In fact I think they did that one year for the holidays?). Urban Decay discontinuing their tried and true favourites is very confusing to me...
I bought the Tarte cream face palette. It has 2 blushes and a bronzer. I don't like it. The cream bronzer is weird. The 2 blushes are weird shades. 1 is more usable than the other. Also, it doesn't last on me. I think I'm going to declutter it.
Such a great video! I have way to many foundations to buy anymore. I really need to finish 6 and then I will be left with another 6. Crazy Right! I really like the Tarte Surfer Curl mascara, but again I have way to many to purchase.
Look, I've heard pretty rough reviews of the new Good Apple liquid foundation from KVD but PERSONALLY I have tried it and, not only is it light enough shade-wise (tho to be fair KVD has always been one of the only brands to stock consistently light enough products for me, hi, yes I am albino, the profile pic is a wig, whats up) but its liquidy but not runny texture is, on the face, this kind of weightless something I don't even know how to explain or describe but it's very good (fingers and sponge only tho, brushes less good but one of the least streaky foundations I've ever tried). That said it is a tad bit yellow for me but is still wearable, so I give it a pass cos the formula is just *chef kiss* for me. My skin texture is dry, dehydrated and sometimes flakey skin from breakouts and having worn it everyday for 2.5 weeks now, as long as I have been properly moisturised and prepped prior to using it (either normal moisteriser or a hydrating primer, either or both is fine) it goes on very easily, blends very well, doesn't streak, doesn't come or roll up on itself with a sponge, has coverage without cake with very little of it and is nigh weightless on the skin wearing it (which, for me, is a Big Thing as I'm neurodivergent and have a massive issue around how things "feel" on my face, which is a pain in the arse cos often the feel doesn't match how it looks, but with this one both are great) and once it's on the face it's very thin without losing coverage. It's a solid high medium to full coverage for me, and it dries down to a satin matte that I usually set with a bit of transcluscent setting powder on the t zone, but if I want FULL coverage it also wears well with a powder foundation over top (like the fenty powder foundation). Indeed, I'd compare it to the fenty eaze drops, but I think this is better as this one doesn't oxidise on me like the fenty does. Even though it's set it doesn't crack or crumble, and feels what I can only describe as "flexible", kind of like mac face + body (totally different product in coverage and finish but the way it moves with facial movements without collecting or creasing in non existant wrinkles is similar). Weirdly it seems like it would be _too_ dry, when I put it on my arm or hand, and I was worried we had another matte-sucks-the-life-from-you-leaving-cakeface disaster on our hands but but but but SOMEHOW?? _SOMEHOW..._ .... Somehow it's not?? And it wore the best out of all my other foundations wot I've tried in the last year or two. Gave me the confusion cos it didn't *feel* dry either. So idk if it's something to do with me having dry skin and it wouldn't wear on oily skin, or if I'm just talking out of my butt here, but the "flexible pigment" whatevers they talk about simply do NOT sit in my marionette lines and forehead like most (including the original Lock-it) do and, even if it does (after 10 hrs of wear lol), it can be reworked easily with a clean fingertip and smoothed out again. I know this now sounds like I'm sponsored but I s2g I'm a nobody and it has been a nightmare to get hold of this whole kvd foundation thing and it was a PAIN to get shipped to new zealand (thank you american uncle!!) so there were easier ways to get other stuff BUT!! honestly? it was worth it. Even the packaging is more than I expected. Is it the best foundation I have ever worn? Hmm no. But have I been wearing it everyday in summer? Yes. Have I got compliments on my skin? Yes. Can I wear powder or cream over it? Yes. Do I recommend this? Yes. Do I know if anyone else will have the same experience as me, a random consumer? Of course not. Ymmv as always but that is my experience, make of it what you will!! x
If they truly discontinue the Sea Power Flex concealer I will cry. It is my favorite concealer of all time. It looks like skin, its hydrating but good coverage. I bought one on sale and now im like man i should've gotten like 3 of them. Update: I just checked the Tarte website and the concealer is not on sale there so there is hope maybe!
I like the Pro Filt'r Hydrating foundation, I bought two shades on sale a while back. It's not my favorite, but it's not bad. It's a little too dewy on me, but I generally like it in winter.
Hi Kelly. Not sure when you recorded this video but the Tarte cream products have been on sale at Sephora and sold out for months. Sephora just doesn’t clean up their sold-out products. But these still appear to be available on the Tarte site.
The new KVD liquid Good Apple foundation is good. It needs to be applied with a damp sponge, IMHO. Otherwise, I prefer the cream version. Re.: Ciate London: I wanted to try them but had only just learned they were in Sephora- just as they were leaving. ABH needs to send more PR to influencers. Eg.: Their concealer is one of the best ever created.
I found the urban decay stay naked the fix powder foundation on sale for $10 at Kohl’s on SuperBowl Sunday. I love the Tarte sea breezy cream bronzer and blush.
I came to the Sephora sale site for the same reason! And that’s also one of my favorite foundations 😢 I just bought it at UD online during the holidays so I have a brand new one & I don’t know if I can justify buying another backup.
The Beauty Blender bounce skin tint is sooooo good!! Best foundation i've ever tried in my life. I've seen a few people talk about it but it never blew up.
No, Urban Decay, NOOOO. I just restocked on that foundation recently so I don't think I should get a backup, but I would be sad if it is ultimately being discontinued.
I’m hoping the sea line from Tarte is just being phased out at Sephora, not discontinued. At my Sephora, their display is one of the biggest in the store bc of how many products they have. I think maybe Sephora is just trying to make room for new brands, or maybe Tarte is trying to make room for their fast growing maracuja line
I love beauty blender's previous foundation with pump and interesting design.I have oily skin and I'm loving it. Currently in my project pan. It sits nice on my skin 9/10 times.
Stay naked foundation & concealer still available in the UK with all/most shades in stock and not on sale. But looks like quite limited stock on their actual website.
Hourglass Vanish Seamless Finish foundation is 50% off on Beautylish. I wonder if it's the same case of discontinued product. I wanted to buy it since it's half off but why would I buy it if I've never tried it and it's getting discontinued 😅.
Tried the good apple liquid serum foundation from KVD. I like it cause its really transfer proof IF you dont set it/put other powder products over it. When i set it with loose powder it transfered on my clothes. The area where i had the foundation ONLY didnt transfer. I even fell asleep with it. Didnt look bad when i woke up!
I really like the tarte serum foundation that’s in the light blue bottle and I’ve been having a suspicion myself that it’s going to get discontinued. Thankfully there are other serum foundations I can try
KVD Lock it foundation may be going away but the KVD Good Apple Serum Foundation is quite literally the best foundation I've ever tried! It's perfect for combo/oily girlies and it just looks good on all skin types!
None of the Tarte Sea line is discontinued on the Tarte website at the moment which is interesting, I wonder if it's being phased out in certain Locations first maybe. I'll have to keep checking their site x
That Fenty Gloss Bomb clip on also came out at the height of the pandemic. I’m sure they must have started developing that product well before it came out, but it was definitely unfortunate timing.
I went to my TJmaxx today and I saw a lot of Anastasia Beverly Hills foundations too and I saw many Urban Decay all nighter foundations! I was so surprised by both of those!
Love this video idea! I too like to stalk my TJ Maxx to predict the oncoming death of brands or products. I remember freaking out when I found a stack of Bite Beauty lipstick there years ago..😢. But yes, GIVE is at my TJ right now and I was pretty shocked.
I found so many Pat McGrath makeup at TJ Maxx. I found Holiday 2022 face palettes, eye shadow palettes, and lipstick. TJ Maxx had both Bridgerton collections for last 3 months in store also.
I am not a T.J. Max girl, I am a Marshall"s girl. I have seen Stilla eyeshadow, Beauty Blender, Annistasia, Morphie, Clinique, KVD, and I am sure there are others. I wondered myself if they were going out of business or as you say just overstocked by retailers. I have actually seen several Sephora products as well.
I literally Googled "is Urban Decay discontinuing their Naked Foundation" and your video popped up. Your video was posted 9 months ago but I noticed a few months ago that Ulta stopped caring the foundation snd I started speculating. I also noticed that it's on sale everywhere. I started to stock up because I have been using the Naked foundation exclusively for years! Even before they changed their formula/packaging. I literally cannot live without it 😭😭😭😭 I don't understand why they would discontinue after reformulating like 3- 4 years ago.
Kopari seems to have left Sephora too. I recently went looking for their new ceramide cream and discovered Sephora only had one Kopari product left in stock. Ulta carries everything though. Not sure what the deal with the Fenty hydrating foundation is. It’s been on sale FOREVER but they still have shades in stock.
Idk that beauty blender foundation was amazing. Made my skin look sooo smooth and like the perfect medium coverage. Also maybe the best shade match I’ve ever had.
Pro filtr hydrating version is a greasy thick mess. Glad I had a deluxe size to test it. Aftel I fell in love with the matte version I wanted to dip my toes with the dewy one. Big mistake & not shocked whatsoever they get rid of it
for some reason Fenty products go on sale online at Sephora ALL THE TIME, even ones that never end up getting discontinued. this is true for their complexion products in particular.
I hate that Sephora still leaves stuff up on their website that you can’t buy anymore
I agree with this sooo much.
they should a feature to sort by in stock and out of stock only
Agreed/if they are sold out take it off. Same with the no Sku on a lot of them.
That really is so annoying
I hate when they leave up a product that is on sale but they are sold out....then take it down..also don't ask me what sample I want and then give another damn piddly foundation "sample"
Urban Decay is insane to me. I feel like they often discontinue their tried and true base products (.....you know, the things people actually loyally use up and re-purchase) and keep weirdly emphasizing bizarre color product releases that always end up on sale. Especially eyeshadow palettes, as if they can't get over being the top dog in high school decades ago and don' t realize they could have a good thing going now.
Right? And their single eyeshadows. What was that about? They discontinued several of their cult classics. I loved lounge.
It's so bizarre that they're killing their Naked complexion products and still beating the naked eyeshadow line to death when their foundations absolutely killed it in terms of shade range, finish, and wear, and their eyeshadows are just nothing special
This keeps me from buying products from them because I usually always repurchase the same items again and again. Such a shame!
I feel the same. This is why I don’t buy from them anymore.
All of my urban decay faves (the sheer ladyflower lipstick, naked2) have been discontinued. And this was even before the colourpop craze of constantly needing to drop new stuff.
My sister loved the Fenty hydrating foundation. The original matte was too cakey for both of us. It sucks that every foundation she has loved has been discontinued. It goes to show that companies just want to keep releasing new things. With things like foundation and concealer, I get tired of having to find a new holy grail when my favorite ones are discontinued or reformulated constantly
This is sad. I just discovered one of the best @hauslabs and I really hope they never discontinue it!
Agree, hydrating Fenty was beautiful and had very light shade that is hard to come by. I also love korean stuff and they reformulate and discontinue so much, they want to be innovative constantly. Its a nightmare there but i still love korean and japanese makeup and skincare so much! Cant get attached to much lol
What a great video idea! Definitely would want to see an updated video about brands leaving Sephora.
Me too
I think everyone should take caution with getting backups of discontinued products. I’ve found that in today’s pace of new releases, it is naive to think I won’t find a new and better favorite than the discontinued fave. I found a 3-pack of a discontinued favorite lipstick once and could only use up another 1 of them over 2 years before I moved on to better things. I’ve only ever benefited getting backups from skincare and some of them were accidents from the retailer sending me a multipack when I had only ordered one item.
Thank you for this! This is a great point. I love the Tarte cream bronzer she mentioned, and thought about buying a few when she mentioned they are on sale. And then I saw your comment and you are definitely right haha By the time I get around to using any backups, I’d probably want to/could just try something new then 😂
I loved the Revlon whipped foundation and I was so upset when it was discontinued. It was my perfect shade and it was my perfect foundation. I bought a backup and I'm glad I did. I still haven't found anything like it.
I’ve been VERY concerned about Tarte possibly discontinuing Quench Lip Rescue-it’s the single BEST tinted lip balm I’ve ever used. The colors are great - I have multiples of all of them. But they’ve been pushing the newish Maracuja Juicy Lip line (substandard compared to Quench, IMO), that I’m actually scared!
They are still regular price on their website. Two shades are sold out but they have 6 other shades. I love that balm too. It’s the only stuff that cures a chapped lip for me!!
Oh noooooooo I love the quench lip rescue
I just ordered two from the website
@@andystpierre6086 I don’t think it’s a discontinued product.
@@Meredithlovification it is now. I contacted them. 😢
I loveeed the hydrating fenty foundation it’s my favorite and they’re definitely discontinuing it for the ease drop 😭 luckily they’re similar in formula but now I don’t have an exact shade match because the shades got cut in half :/ sad because she’s known for her wide shade ranges and this foundation shade range falls flat now in my opinion
Me too, the hydrating one was great :( ease drop really has way worse shade range. There is super perfect shade for me in oryginal range 105-super pale and yellow, almost non existent anywhere else and i just hear its being discontinued aghh being super pale and yellow is like impossible to find shadess everything is too pink
@@ElshiBumcfksz omg me too! I’m super pale and yellow toned too and that just doesn’t exist in that many foundations yet 🥲
Sephora constantly tells me that something I've loved is on sale when nothing in my cart or loves list is on sale.
they just quietly discontinued revlon colorstay and that's honestly my villain origin story, it's been my favorite foundation for like 12 years 💔
I'm pretty sure they just discontinued the Candid foundation as well, which has been my holy grail for a few years now.
Falling in love with (insert holy grail Revlon product/best shade ever) only to have them discontinue it is the thing I comment about so frequently on beauty channels that it will eventually be catalogued and published as my self sabotage manifesto.
Dang rip that was the first liquid foundation I bought. That and L’Oréal dream matte mousse were my adolescence haha
They just reformulated the line, not discontinued. They did a massive relaunch about three months ago.
@@candace4339 i just saw that, but apparently it's absolutely awful so they might as well have just thrown it in the trash
I just checked ulta website and the stay naked foundation isn’t discounted and there are plenty in stock. 🤷♀️ However it didn’t stop them from discontinuing their old naked foundations and concealers that I thought did well.
Maybe it's just exiting Sephora 🤞
Yep, they have almost all shades on Ulta and UD sites. They've been out of my shade 40WY at Sephora for an extraordinarily long period of time, so I think this is a Sephora issue, not a UD issue as I've been getting it from Ulta no problem 🤷♀️
@@cate.9442 might be!! I live in a small country in Europe and they left Sephora here like a year ago.
The makeup competition is brutal ! So much new stuff coming out that I want to try, but it seems that by the time I choose a favourite, it gets discontinued!
I'd love to see a video going over all the brands that are sold at Sephora and the brand's hero/ most popular/ best selling product. I feel like there's so many brands at Sephora and so many that I've never even heard before. You can probably make a video series covering makeup brands in one video, then skincare brands, haircare brands and fragrance brands. Or if that's too much, maybe a video about the more obscure brands at sephora.
I loved the Fenty hydrating. I knew it was being discontinued months ago. Their site said so and I have 2 backups as a result. I have dry dry skin and I love that one. I can’t wear their original one.
Sometimes a brand will discount an entire line because they are planning to revamp the packaging or reformulate or both. Hopefully the Tarte Sea Breeze cream products are just going to be relaunched with new packaging 🤞
I’d love to see a compilation of all the products/brands that have left Sephora over the last couple years! It would be interesting to see how many of them have gone on the flourish even without Sephora’s distribution. Idk if it’s true, but I’ve heard that if you want to sell your product through Sephora, you take a huge hit financially as a brand. I guess I’m exchange for visibility? (I hate the word ‘exposure’ 😂)
Tarte has broken my heart so many times. My beloved Aquacealer got discontinued in 2020, and I’m on my last bottle. 😢
I don’t understand the Tarte Sea Breezy line being discontinued. I just wore the Seychelles cream bronzer yesterday! (I have the duo with the bronzer and blush). I can’t buy a back up because creams don’t last and I have too many as is!
I agree! I’m surprised that they would do away with it
It is not discontinued. It is still on their website at reg price. It's just gone from Sephora.
LOVE the Tarte sea breezy line and would be sad to see it discontinued.
EXCEPT for the mascara. That is legitimately the WORST mascara I have ever used in my life. It was so clumpy and gross. That’s the first time I’ve ever thrown out a non-expired makeup product.
The other crime with the Sea line was making the Paradise in a Pouch eye palette limited edition. It’s such a beautiful palette and I’m gonna be so sad when I run out.
@@CarriedeeznutzAnd Surfer Curl is one of my favorite mascaras! Mascara is so subjective! 🤷 I love the SEA lip mask and eyeliner as well (not the lip gloss, though). I might have to stock up on a few things...
@@gasparinha oh I wonder if I got a bad batch?
What Urban Decay needs to get rid of is the Naked eyeshadow. With so many good eye shadow formulas out there they either need to change it or be done with it. I agree the Fenty key chain gloss Bomb is not popular.
I was just on Urban Decay's website, they aren't discontinuing the UD Stay Naked foundation. Least not according to them. You nearly broke my heart that's my favorite as well. I also wear the same shade as you.
The Fenty Pro Filter Hydrating foundation has been phased out for awhile and it makes me soooo sad. I bought 4 when I saw it being deeply discounted bc it was my #1 foundation. It was long lasting, medium coverage, smoothing and the PERFECT match for my fair/light, olive skin (a shade most foundations don't offer). I have tried many other foundations since and I still haven't found anything comparable. My other fave was the Sea Breezy skin tint from Tarte and after I saw that being phased out I'm super annoyed lol. Fenty Eaze drop is a great alternative for tarte, but I miss having a #1 holy grail, medium coverage foundation 😢
I love the UD hydromaniac tinted glow so I really hope they don't bin that one. I hated the Tarte sea breezy blush. It moved around and never stayed put
The UD Stay Naked is my all time favorite too 😭 Just used up two other not so nice foundations and opened up a new bottle of the UD and my god is it good 😭👌 The shade, the coveredge, the weartime, the nice natural finish, not caking anywhere or looking godawful on dry spots... I need to stockpile too.
I think smaller brands are doing really well at the moment and big brands are doing everything they can to stay relevant and up to date, not realising they're getting rid of a lot of people's favourite go to products because they're too cheap to keep the old stuff AND bring in new stuff
Such an interesting video! Hopefully, for your sake Sephora is just clearing out backstock of that UD foundation and it's not actually getting discontinued. On a similar note, I love Viseart and saw that they are basically all gone from Sephora and on sale at Muse Beauty and were even 40% off their own site. Hope they aren't actually going anywhere.
I am a member of Viseart's Makeup Maven group, and ever since I started shopping with them around eight years ago, they have 40% sales pretty darned often. Viseart is doing just fine, not only in the US, but their market overseas is HUGE. I really wish we would get some of the palettes they release in the Middle East. I want the Fashion Addict Palette so badly!
@MistySimonds So glad to hear that they are not going anywhere! What is Makeup Maven? I've often wondered about the palettes they've released in the Middle East.
Oh, another thing I've heard that has been seen at TJ Max that may be being discontinued are the Flower Beauty Desert Lights and Jungle Lights palettes. That would be a bummer since I've had them on my wishlist.
The Jungle Lights was discontinued a while back and I believe the desert lights was limited edition
The urban decay foundation is probably not on sale at ulta yet because they’re putting it in the 21 days of beauty!
Ooh I could see that!
Both the foundation and the concealer are available in almost the full range on their website. They may have been pulled from Sephora for not selling well there. I've heard a lot of people say they're not shopping at Sephora because the saleswomen keep shoving influencer or brands by stars at them and they don't like the quality so they're going to Ulta more now.
I've seen the Naked powder foundation at TJ Maxx.
The SEA line actually isn’t on sale on their website anymore, so I’m thinking it’s just being phased out of Sephora. The beauty blender concealer has been on clearance on their site for a while now. Hopefully I’m right about the Tarte! 😅 It’s my favorite foundation. The beauty blender skin tint is my second 😂
We have a lot of ABH eyeshadow palettes at our TJ Maxx.
I hope you are right! I love that foundation!
Also, the UD Stay Naked foundation is full-price on both their own website AND Ulta. Sephora just seems to be getting rid of certain lines.
Tarte is having a sale on a lot of products, they have been for weeks even on staple products like shape tape. They actually just stopped the sale on the products you talked about
I think they carried their new year's sale over to valentines day. I kept getting notices and saw that. I got some steals, so not complaining
GXVE beauty has also been at my TJMaxx...I think they had packaging faults because the lipsticks I bought their lids will NOT stay on. Pain in the butt...but nice formula.
I went to Marshall’s and TJ MAXX yesterday and there were a ton of the KVD lock it foundations, I totally thought the same thing where they’re phasing it out for the good apple foundation
ugh you’re absolutely right ab the Tarte by the sea which is their best line!!!!
There is Pat mcgrath at TJmaxx and other nighened & newer brands. It feels like nothing is valuable these days because they release so much. Like nothing is worth paying for, brands diminish their value by over releasing.
please do more videos like these!
Consider that if things didn’t sell the way they hoped, it might be close to expiring and they want it off the shelves. Also, depending on when they purchased inventory, some might be based on dumping it before or after a certain point for their books.
I love Beautyblender skin tint.. I keep going back to it, it may very well be my number 1 foundation. I will be heartbroken if they ever get rid of it!
No!! Why would UD get rid of that foundation, it's amazing. It's not on sale and in full stock on Ulta
I noticed that too! Maybe it’s just leaving Sephora?
Omg. I literally went to repurchase the urban decay foundation yesterday on Sephora and wondered if it was being discontinued. It’s my absolute favorite too! I checked the UD website though and they still have all shades full price 👀 so idk what’s going on
I noticed that too! I wonder if it is just leaving Sephora?
@@KellyGooch I hope not, that's where I normally get mine
I've heard a lot of complaints about in person Sephora experiences and how their rewards program sucks compared to brands and Ulta, so I think people may be leaving and going elsewhere to get products at the same/lower prices and better perks.
@@KellyGoochI just went into Ulta not knowing any of this madness (I'm 30NN as well) and they didn't have my shade saying it's all being discontinued! Did you find a replacement foundation? Online it's gone (30NN)
I’m in Canada and in our equivalent of TJ Maxx, I saw Give, Anastasia Foundations and Jaclyn Cosmetics all of which are strange. This was just this weekend
The Beauty Blender “The Leveler” primer is the best pore-filling primer I’ve ever used. The ONLY thing I didn’t love about it was the terrible packaging; the plastic bottle was cute, but it was so stiff that it was literally impossible to squeeze the product out. The primer has been discontinued, but I wrote to the company to ask it if was coming back (in better packaging), and they told me it is being re-formulated and will be re-released. That was several months ago, at least, so I hope it really does come back soon, and I hope they don’t ruin it with the reformulation. (Luckily, I picked up a couple of spares at Marshall’s recently. I actually cut the bottles open and de-potted it.)
Try the tatsha liquid silk primer. It's even better
Oh please! I still have a couple bottles too that I got from TJ Maxx. The packaging was horrible! I end up cutting them open and putting the product in a condiment cup with a lid. 😂 but I agree that it’s the best pore filling primer I’ve found.
@@vanessaladescarada165 Thanks. It’s so pricey that I haven’t tried that one yet, but I’ve heard good things. Maybe I’ll pick it up in the next VIB sale.
@@TheKiwibirder try the mini size it's around 25 dollars. I received it in deluxe size with my reward points and since I m hooked and can't stay without it
I do want to warn you!🤍 a few years ago a cover girl foundation that I loved was being discontinued and I bought three back ups. I ended up giving one or two away and only finishing up one of the back ups because I found new favorites. If you get a back up maybe only get one?🤍
I’m 54 w drier under eyes. I bought the new UD quickie concealer. I returned it 2 days later. To me that was too heavy for me.
I’m still sad that UD no longer makes their Optical Illusion Primer! It was the best primer I have ever tried 😢
That tarte bronzer and blush is amazing. I have the sea breezy face palette from QVC and love it.
I usually mix both Fenty foundations. I have combo skin with texture so I need a bit of hydration. I stocked up at Kohl’s a few months ago … and I bought 230 instead of 260 😂
The Lancôme Teint Idôle Ultra 24H Long Wear foundation is being reformulated as well this coming April, they're apparently completely changing the formula and making it a waterproof foundation. It doesn't seem to be on sale though. It's one of my favorites and I already purchased another just to stock up lol.
They changed the packages and shade numbering system in Europe for a while and now has SPF 35 , so is higher now ! UD disappeared from Europe, they took off 😭
The beauty blender BOUNCE skin tint is amazing! I recommend it. 👌
I’ve been wondering if you’ve ever found a dupe for the UD Stay Naked foundation?? It’s my fave, so I guess I’d better get another one!
The beauty blender skin tint is one of my holy grails!
I saw that thumbnail and i absolutely panicked. UD Stay Naked foundation is my HG. But saw it being fully stocked and full priced on CultBeauty (EU girl here).
I feel like part of the reason the Tarte line didn't gain traction is cuz it wasn't that exciting. Tons of brands do cream products, also the shade range was awful. They didn't have shades for deep/dark skin. The Fenty Launch was weird though, I feel like maybe if they had just put a mini gloss bomb on a key chain that would have been better received (In fact I think they did that one year for the holidays?). Urban Decay discontinuing their tried and true favourites is very confusing to me...
I bought the Tarte cream face palette. It has 2 blushes and a bronzer. I don't like it. The cream bronzer is weird. The 2 blushes are weird shades. 1 is more usable than the other. Also, it doesn't last on me. I think I'm going to declutter it.
Just FYI… The Tarte Sea line is still on their site. Colors are all available and the blush and bronzer that were mentioned here are also available.
Try the TLC Almay foundation fir the stay naked. Its not quit a dupe but very similar
Such a great video! I have way to many foundations to buy anymore. I really need to finish 6 and then I will be left with another 6. Crazy Right! I really like the Tarte Surfer Curl mascara, but again I have way to many to purchase.
Amorepacific skincare just left Sephora in the past few weeks too. I love their essence.
Look, I've heard pretty rough reviews of the new Good Apple liquid foundation from KVD but PERSONALLY I have tried it and, not only is it light enough shade-wise (tho to be fair KVD has always been one of the only brands to stock consistently light enough products for me, hi, yes I am albino, the profile pic is a wig, whats up) but its liquidy but not runny texture is, on the face, this kind of weightless something I don't even know how to explain or describe but it's very good (fingers and sponge only tho, brushes less good but one of the least streaky foundations I've ever tried).
That said it is a tad bit yellow for me but is still wearable, so I give it a pass cos the formula is just *chef kiss* for me.
My skin texture is dry, dehydrated and sometimes flakey skin from breakouts and having worn it everyday for 2.5 weeks now, as long as I have been properly moisturised and prepped prior to using it (either normal moisteriser or a hydrating primer, either or both is fine) it goes on very easily, blends very well, doesn't streak, doesn't come or roll up on itself with a sponge, has coverage without cake with very little of it and is nigh weightless on the skin wearing it (which, for me, is a Big Thing as I'm neurodivergent and have a massive issue around how things "feel" on my face, which is a pain in the arse cos often the feel doesn't match how it looks, but with this one both are great) and once it's on the face it's very thin without losing coverage.
It's a solid high medium to full coverage for me, and it dries down to a satin matte that I usually set with a bit of transcluscent setting powder on the t zone, but if I want FULL coverage it also wears well with a powder foundation over top (like the fenty powder foundation). Indeed, I'd compare it to the fenty eaze drops, but I think this is better as this one doesn't oxidise on me like the fenty does.
Even though it's set it doesn't crack or crumble, and feels what I can only describe as "flexible", kind of like mac face + body (totally different product in coverage and finish but the way it moves with facial movements without collecting or creasing in non existant wrinkles is similar).
Weirdly it seems like it would be _too_ dry, when I put it on my arm or hand, and I was worried we had another matte-sucks-the-life-from-you-leaving-cakeface disaster on our hands but but but but SOMEHOW??
_SOMEHOW..._
.... Somehow it's not?? And it wore the best out of all my other foundations wot I've tried in the last year or two. Gave me the confusion cos it didn't *feel* dry either. So idk if it's something to do with me having dry skin and it wouldn't wear on oily skin, or if I'm just talking out of my butt here, but the "flexible pigment" whatevers they talk about simply do NOT sit in my marionette lines and forehead like most (including the original Lock-it) do and, even if it does (after 10 hrs of wear lol), it can be reworked easily with a clean fingertip and smoothed out again.
I know this now sounds like I'm sponsored but I s2g I'm a nobody and it has been a nightmare to get hold of this whole kvd foundation thing and it was a PAIN to get shipped to new zealand (thank you american uncle!!) so there were easier ways to get other stuff BUT!! honestly? it was worth it. Even the packaging is more than I expected.
Is it the best foundation I have ever worn? Hmm no. But have I been wearing it everyday in summer? Yes. Have I got compliments on my skin? Yes. Can I wear powder or cream over it? Yes. Do I recommend this? Yes. Do I know if anyone else will have the same experience as me, a random consumer? Of course not. Ymmv as always but that is my experience, make of it what you will!! x
The Tarte cream blush and bronzer are amazing
If they truly discontinue the Sea Power Flex concealer I will cry. It is my favorite concealer of all time. It looks like skin, its hydrating but good coverage. I bought one on sale and now im like man i should've gotten like 3 of them.
Update: I just checked the Tarte website and the concealer is not on sale there so there is hope maybe!
I just checked their site and the SEA line and all concealer colors are available. 😊
I like the Pro Filt'r Hydrating foundation, I bought two shades on sale a while back. It's not my favorite, but it's not bad. It's a little too dewy on me, but I generally like it in winter.
Hi Kelly. Not sure when you recorded this video but the Tarte cream products have been on sale at Sephora and sold out for months. Sephora just doesn’t clean up their sold-out products. But these still appear to be available on the Tarte site.
The new KVD liquid Good Apple foundation is good. It needs to be applied with a damp sponge, IMHO. Otherwise, I prefer the cream version.
Re.: Ciate London: I wanted to try them but had only just learned they were in Sephora- just as they were leaving.
ABH needs to send more PR to influencers. Eg.: Their concealer is one of the best ever created.
I found the urban decay stay naked the fix powder foundation on sale for $10 at Kohl’s on SuperBowl Sunday. I love the Tarte sea breezy cream bronzer and blush.
Some of these items have been on the sale page for awhile now. I did pick up a few of them. Love sales!
Is it possible they’re on sale because of expiration?
I came to the Sephora sale site for the same reason! And that’s also one of my favorite foundations 😢 I just bought it at UD online during the holidays so I have a brand new one & I don’t know if I can justify buying another backup.
The Beauty Blender bounce skin tint is sooooo good!! Best foundation i've ever tried in my life. I've seen a few people talk about it but it never blew up.
I’d love to see a updated version
No, Urban Decay, NOOOO. I just restocked on that foundation recently so I don't think I should get a backup, but I would be sad if it is ultimately being discontinued.
Great video idea, Kelly!!!❤❤❤❤❤
I’m hoping the sea line from Tarte is just being phased out at Sephora, not discontinued. At my Sephora, their display is one of the biggest in the store bc of how many products they have. I think maybe Sephora is just trying to make room for new brands, or maybe Tarte is trying to make room for their fast growing maracuja line
I think that’s what’s happening bc the line and all colors are available on their site.
I love beauty blender's previous foundation with pump and interesting design.I have oily skin and I'm loving it. Currently in my project pan. It sits nice on my skin 9/10 times.
I have that Tarte Sea Breezy cream palette with the bronzer and two blush shades…it’s freaking fantastic! Grab one if you can!
Stay naked foundation & concealer still available in the UK with all/most shades in stock and not on sale. But looks like quite limited stock on their actual website.
Some I am wondering if they’re being redesigned / reformulated??
This newest Good Apple foundation is great. Similar to Lock-It, but far more improved version. So, I'm not surprised they resigned from Lock-It.
Hourglass Vanish Seamless Finish foundation is 50% off on Beautylish. I wonder if it's the same case of discontinued product. I wanted to buy it since it's half off but why would I buy it if I've never tried it and it's getting discontinued 😅.
In Germany the Hourglass foundation is also discounted heavily and there are only 4 shades still available.
The Tarte concealer is sooooo good too! It doesn’t settle under my aging eyes and has a nice medium coverage. Sad.
It’s not being discontinued. Just not being carried at Sephora.
@@debbyd5729 I just found it on the Tarte site! Awesome! Thanks!
Tried the good apple liquid serum foundation from KVD. I like it cause its really transfer proof IF you dont set it/put other powder products over it. When i set it with loose powder it transfered on my clothes. The area where i had the foundation ONLY didnt transfer. I even fell asleep with it. Didnt look bad when i woke up!
I really like the tarte serum foundation that’s in the light blue bottle and I’ve been having a suspicion myself that it’s going to get discontinued. Thankfully there are other serum foundations I can try
KVD Lock it foundation may be going away but the KVD Good Apple Serum Foundation is quite literally the best foundation I've ever tried! It's perfect for combo/oily girlies and it just looks good on all skin types!
None of the Tarte Sea line is discontinued on the Tarte website at the moment which is interesting, I wonder if it's being phased out in certain Locations first maybe. I'll have to keep checking their site x
That Fenty Gloss Bomb clip on also came out at the height of the pandemic. I’m sure they must have started developing that product well before it came out, but it was definitely unfortunate timing.
I went to my TJmaxx today and I saw a lot of Anastasia Beverly Hills foundations too and I saw many Urban Decay all nighter foundations! I was so surprised by both of those!
The beauty blender dropper foundation is fantastic I 100% love it
i really hope that ABH foundation isn’t being discontinued…. i just started using it and actually have been really liking it 😭
Love this video idea! I too like to stalk my TJ Maxx to predict the oncoming death of brands or products. I remember freaking out when I found a stack of Bite Beauty lipstick there years ago..😢. But yes, GIVE is at my TJ right now and I was pretty shocked.
I found so many Pat McGrath makeup at TJ Maxx. I found Holiday 2022 face palettes, eye shadow palettes, and lipstick. TJ Maxx had both Bridgerton collections for last 3 months in store also.
I am not a T.J. Max girl, I am a Marshall"s girl. I have seen Stilla eyeshadow, Beauty Blender, Annistasia, Morphie, Clinique, KVD, and I am sure there are others. I wondered myself if they were going out of business or as you say just overstocked by retailers. I have actually seen several Sephora products as well.
I really like the Beauty Blender makeup products I've tried!
The original beauty blender bounce foundation was one of my all time favorite fuller-coverage foundations. I still have backups.
I literally Googled "is Urban Decay discontinuing their Naked Foundation" and your video popped up. Your video was posted 9 months ago but I noticed a few months ago that Ulta stopped caring the foundation snd I started speculating. I also noticed that it's on sale everywhere. I started to stock up because I have been using the Naked foundation exclusively for years! Even before they changed their formula/packaging. I literally cannot live without it 😭😭😭😭 I don't understand why they would discontinue after reformulating like 3- 4 years ago.
The kvd serum doesn't work for me. Clings to dry patches and wears terribly. I hate returning things and rarely do but this is going back.
To be honest, I tried the UD Stay Naked Concealer and I didn't like it. The coverage was too light for my taste. I ended up returning it.
Urban Decay Stay Naked foundation is still full price here in NZ, it's the best foundation I've used.
The BeautyBlender skin tint is my everyday base product..it's lovely...
Kopari seems to have left Sephora too. I recently went looking for their new ceramide cream and discovered Sephora only had one Kopari product left in stock. Ulta carries everything though.
Not sure what the deal with the Fenty hydrating foundation is. It’s been on sale FOREVER but they still have shades in stock.
Love this Tarte bronzer. That's a bummer.
The beauty blender foundation, skin tint and concealer were all actually really good but I agree they never did well!
Idk that beauty blender foundation was amazing. Made my skin look sooo smooth and like the perfect medium coverage. Also maybe the best shade match I’ve ever had.
Pro filtr hydrating version is a greasy thick mess. Glad I had a deluxe size to test it. Aftel I fell in love with the matte version I wanted to dip my toes with the dewy one. Big mistake & not shocked whatsoever they get rid of it
for some reason Fenty products go on sale online at Sephora ALL THE TIME, even ones that never end up getting discontinued. this is true for their complexion products in particular.