CHANNEL 4 REBRAND

The new rebrand reflects the Channel’s public service remit focussed on innovation, diversity, and taking creative risks. We took the essence of the iconic Channel 4 logo and found hundreds of ways to re-introduce and animate the famous Lambie Nairn blocks. We created to design a system that was playful, surprising, ever changing and above all colourful. This innovative new direction was the foundation for the Channel’s new Idents Directed by Jonathan Glazer and within the new bespoke font created by globally renowned design agency Brody Associates. Also a massive thanks goes to SQUA and 4Creative who we collaborated very closely with to create this project.

[@rhymerockettehobjectthingy2218]

0:07 channel 4 got smashed

[@popfan125]

I have a 3D printer, so I will use 3D Builder on the computer and 3D print the channel 4 logo and play with the blocks.

[@DTLegendz]

Great idea

[@WAOU9697]

i do got a printer

[@vicesaigon]

Good idea man.

[@bryanthejunytonyfan9976]

I will do it too

[@popfan125]

Well now, 2023, I don’t have a 3D printer, and the one I had was rubbish anyways.

[@HarmonicVector]

I need those 4 pieces rendered in like a live wallpaper for Android.

[@WAOU9697]

Wow

[@bartthegamer1354]

Love the idents can't Wayne for the xmas idents

[@scottbath6904]

Speedrun Runner i

[@SeenePlayerOfficial]

You misspelled wait

[@MrSean64]

These idents are better then the other one we have now.

[@bartthegamer1354]

Sean Patchen Hi btw there are the ones we have now in 2016 and maybe 2017

[@glassowlie]

But the newer ones have so much personality!

[@ben_fpyt]

I didn't like these ones because the 4 was not seen

[@kylemarcelino7395]

0:23 - 0:25 Favorite part

[@multiverseone8115]

Plot twist: Channel 4 actually made Fluent UI, and Microsoft copied them.

[@eddylow9809]

0:01

[@eddylow9809]

0:59

[@DerickAlexsander.Official]

Noice

[@ptsn348youtube6]

Someone make a promo and next and ecp template pack

[@vicesaigon]

I make 4 by paper just for fun.

[@LCLAYT]

This is remaster

[@CringePoop]

i'm pretty sure this is actually from the company that designed these idents

[@SB-gw7cc]

I almost threw up looking at the new logo for the first time.

[@deltaboogaloo633]

How? This is the kind of thing that makes channel 4

[@MattTheSpratt]

It's still the same slab serif four, what are you on about.
Hell, there's now more of it on average on screen, you should be chuffed!

[@crysmccook5966]

Ha

[@markbailey1970]

We

[@TRYYU330]

D and I will be in the maze on

[@tvfan3390]

Channel 4 got broken

[@CurTubeStudios]

I don't like this at all.

[@TRYYU330]

Sa

[@bryanthejunytonyfan9976]

Hey @DBLG_LDN, I Will Make Special Channel 4 Idents.

[@BionicalTelevision]

Lies

[@eddylow9809]

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