How Lululemon Dominates High End Active Wear
HTML-код
- Опубликовано: 27 май 2024
- What began as a small Canadian yoga wear company for women, is today a multibillion-dollar activewear brand with 600 stores in the U.S. and Europe, and a diversified portfolio extending into menswear, an at-home fitness program, Mirror, and footwear. Lululemon posted at 29% increase in revenue in the second quarter from a year earlier. But there are some potential concerns ahead. For one, high inflationary times and a looming global recession could threaten the company's financial outlook. There are also countless smaller brands gaining market share. Some of those include some of the more established brands such as Alo and Athleta in brick-and-mortar. But also e-commerce companies growing from a strong social media following such as Gymshark, Fabletics and Alphalete.
Chapters:
1:45 - The rise of high-end athletic wear
4:39 - Fierce competition
8:10 - The future of athletic wear
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
#CNBC
How Lululemon Dominates High End Active Wear
The quality and the lifetime guarantee is what holds me to them. I will have had items for over 10 years. A hole appeared in sweatpants I bought at an outlet over 7 years ago. I took it to lululemon and they asked zero questions. Took it in, and it was sent back to me fixed up within a week. They even said if I was unimpressed with the work, they will find a way to replace them. Are you kidding me? And customer service is A+ every time.
word, the day they get rid of this is when they'll lose me as a customer
You pay for that service. People seem to think that kind of service is free and the company is being "nice". No, it's not. You're paying for the potential repair, the nice stores, the brand name, the special events etc. when you buy the item in the first place. Nike or other brands are cheaper because if something's wrong, they laugh at you and you have to just buy a new item.
If lululemon can maintain their quality and still make people look good then they'll still do well. I have lululemon pieces that I bought 3-4 years ago and they're still holding up well despite weekly use. Can't say the same for fabletics or gymshark. :P
gymshark is a scam lmao
Gymshark is garbage it’s just fast active wear fashion lol
This!! ^ yes!
@@leslieochoa88 hence why it’s cheaper than most other companies such as Nike or lululemon. I would rather spend the extra bucks for something with a long term investment like their abc jogger or at ease jogger etc.
Gymshark is essentially Chinese leggings with a Gymshark logo and brilliant marketing behind it.
I'm a long distance runner and a taller woman of an average size. Years ago, Lululemon was never on my radar because it catered to smaller women for yoga and athleisure. After the pandemic and the expansion of their brand to extended sizes and running specific wear, I've completely ditched my previous wardrobe staple brand (Nike) and become obsessed with LLL. Their mark downs are worth the price because they stand by their quality. It just feels good wearing the leggings and jackets when running.
You should look into Athleta. Their clothes are better quality and have sales ALL the time.
I work at Lululemon as an Educator and I can honestly say it has been such an amazing company to work for. They have treated us so well.
Hi there, I am considering this position for stores in Manhattan NYC, so it's good to know that you enjoy working as an educator for lulu! Do you know how many hours they require their part-times to work on the weekly basis? I reached out to the email address I saw from lulu's career page, but I haven't heard back from anyone. Do you think it's fine to call the stores and ask? :-) If you don't mind sharing these info because that would really help, much appreciated your time in advance! No worries if you don't feel comfortable sharing it here since I understand that RUclips comments are public. Thank you anyway though! All the best
I've had my luluemon gear for 8 years. Only replacing my leggings when I started gain muscle during lifting. Honestly the quality justified the price for me. The puffer vest for running keeps me warm on mornings of 28 degrees in the winter.
Lulu has this thing called a lifetime guarantee, yes they’re expensive but they’re quality. I have anywhere from 10-15 pairs of their shorts and they’ve lasted me years. Had buddies that had stitching issues with their shorts and they gave him a new pair. They stand by their product.
I think if you have 10-15 shorts to rotate between you’d hope they last a few years 😄
My normal $5 shorts lasted me years as well. If it doesn't, it's the wearer's problem.
That said, I do like the nylon feel of lululemon's materials despite not having a single shirt/pants. It feels good, but literally 10-20x more expensive.
I will stick to Abercrombie and express. Lulu. Lemon is tacky
how can it be quality if they have stitching issues, lol
I think my unknown brand $14 bike shorts from the outlet store from 20 years ago is still in good shapes, I don't wear it daily and it has 3% spandex
I am on the developers working on their iOS app. And I love working for the company. They just not make great products but take care of the employees a lot as well.
that's good to know! The app experience is definitely what makes me like about the brand, as I frequently shop online. However, there are some bugs that I experience though with the filtering. There's an indefinite alert loop if you switch between sort types.
My other suggestion regarding filtering would be to load it once I click View Items and not to pre-populate every time I click the filter options. It saves on API calls and improves UX.
In China they treat employees well? You must be in corporate offices and not in sweat shop.
Any help for CS student wanting to become a developer???🙏
As a male I can testify that I'm obsessed with Lululemon for all things athletic. The quality and comfort is top notch. Here are a couple tips... 1. Get color! Everyone has blacks and grays in their workout closets. Lulu really shines in the color category. Find colors that work for you, get them and stand out 2. Shop sale! Now that you're thinking in color head over to their "We Made Too much" section and take advantage of their discounted merch. They constantly cycle through colors so you'll have plenty options if you check back regularly. Those $68 shorts are now $39. The $118 half zip top turns into $59. Voila!
I'm obsessed with Lululemon (male category) too!! One thing I like about them is the minimal branding, fit, quality and it actually looks good.
Men’s clothing in general is boring, and doesn’t stand out because women’s form fitting clothing outshines them in an age where fashion and art glorifies the female form , you can buy shorts and a top at k mart and achieve
the same result . Active wear is branded towards women more than men because shorts are just shorts
Lulu is worth the price, especially if you buy some basics from them, they last forever. Alo, Veuri, Beyond Yoga are good but overall LULU still outbeats them for now
Years of innovation and design put them way ahead in a market they created. I truly enjoyed reading Little Black Stretchy Pants that goes in way more detail about the history of the brand and the brand identity.
Does it say the founder was a jerk?!
LULU products are very durable and long lasting. Makes it worth the money in the long run
Agree
go alo !
Quality is definitely their strongest point, I'm a trainer, and I only dress in Lululemon, I have pants and shirts that are almost 10 years old, and I still can wear it, sweating and moving in it without thinking about it! The price is higher but not by much compared to Nike or Adidas. Joining the sweat collective give fitness pro 15% off all year long, so yes the price is actually very similar, there is no program like that with the major brands.
Girl if you’re a trainer you can get 25% off if you join the sweat collective
If your a small guy like me (I’m 5’4 1/2ft tall) their pants and button up shirts look like dress pants and dress shirts. I don’t look sloppy, it fits without needing hemming, and it looks sharp. It’s durable too. I don’t buy everything there because it is expensive. However, certain products have been worth it for me and other short guys. It’s annoying going to other stores that can be just as expensive and having to spend more money on multiple alterations. In general it would be nice to see an affordable short guy brand. Short guy brands exists online but can be more expensive than Lululemon for less quality product. Shopping at Lululemon is once in moderation treat for me.
I'm 6'7 and feel the same way. They nail fit.
@@ogJbizz damn and glad lulu fits you too :)
Nothing compares to their blends. I've tried all the other listed brands. The ONLY brand I actually like next to lululemon is the new line Aerie attached to American eagle.
I visited lululemon Outlet in Camarillo and found a few discounted active wears. Experience was great. Thanks for more in-depth information!
Still regularly wearing the same two pair of lulu lemon leggings that I bought in 2015 and they have JUST now started to get holes. Great product
Proud to be an employee of Lululemon
I love lulu. I recently went to a very large outlet shop of lululemon, and bought a ton of great stuff. Good fit, good quality, great colors. Love it
I work at Goodwill and we get a lot of these in (It's in a more affluent area). I never bought a pair but they seem really comfortable.
I love Lululemon bc it's flattering compared to a lot of leggings I've tried (e.g. Nike, Amazon, Girlfriend Collective, some other brands I can't remember), the quality is great and they'll hem and repair things for you, sometimes replace for free. I also find their clothing to be more sweat wicking which I love. Their other pieces are not for everyone, I don't think they're all worth the price, but if you truly love a piece and end up wearing it all the time it's totally worth it.
There are certain other brands who want to charge a similar price as Lulu without the thought behind product designs - so for that reason I always get disappointed when trying new brands
My boyfriend also loves their ABC pants for work and certain tops bc they give a nice look. You also have to find what works for you obv, for some ppl they don't see the value of clothes over $100
Proud CANADIAN company🧘
Represent❤
Did cnbc even mention it being Canadian and it's start up store in Canada?
Not made in Canada, though.
@@shirleyarias8356 no americans always do this. try to pass Canadian things as being from the US. no clue why
Nothing is
Big fan of lulu. Got many shorts,trouser,tee and the boxer. It’s a luxury but the quality is seriously high. Especially the aim boxer. I never wear a boxer that so damn comfortable
It is polyester. Are you going to sit all day in it? I thought we have already grown out synthetic fabric.
I love lululemon. the quality and style are amazing.
Lulu’s fabric innovation is a key component of differentiating other brands.
Is the product actually better than competitors though cuz I got athletic leggings from Old Navy for $20 and they’re great
Random factoid Gap owns Old Navy and Athleta so I would it be surprised if the leggings the same way.
They last forever, have LULU leggings from 5 years ago, wear them once a week and they still look the same
The quality is amazing and their product has a lifetime guarantee
I have some lulu joggers running on 7 years wearing them 1-2x a week still going strong and fit exactly the same first time i put it on
Lulu is better.
I love lululemon. you feel so comfortable in their clothes.
I used to dislike this brand lulu now after working out in them I can only work out in lulu just amazing quality
Yeah, because can’t lift same weight in shorts from Marshall’s right ? Lol
It’s also related to sports. Like in figure-skating, basically every figure skater has Lululemon wear. At least one piece.
I love Lululemon all my clothes it’s from there❤
They have amazing sizing and lots of lengths
I think Vuroi is an up and coming brand to watch.
Ahem I was selling the athleisure movement on the street in NYC in 2000...My team pioneered tops to market containing the keyhole cuff and banded tops and no retailer could understand why people would wear flexible clothing at all and yoga was considered way zenny. I truly enjoy watching this brand sell over a billion in rev a year and still they have yet to make my signature top and airlight bags. Incredible space for them to continue to grow for sure. They need to invest in the WAY people move...
I have had some of my pieces for almost 15 years, early LuLu are my favorite
I'm not sure what I get out of putting this online but brands like Lulu/Apple don't necessarily have huge value from their products. But it's really the people they cull/organize/filter etc. Obviously they now cater to "more" people - but in the early stages it's extremely narrow and focused. Kinda like when American Eagle was getting in trouble - not sure how Lulu narrowly avoided that and just molded to the culture change. Either way, well played to all companies that operate with that vision and nimbleness.
We will see how those specials and discount deals work out too.
Love my lulus after my gymshark leggings died. They are sooo comfy, and honestly not that much more expensive than other brands. You just have to do sizing research and make sure you buy the correct leggings, for example their align leggings are amazing but a lot of people say they pill easily so they are a yoga/lounge legging. The fast & free are great for cardio and the wonder trains are so good for weights (also cardio but they are thicker than fast & free so feel hotter if your outside, also dog hair sticks to the wonder trains lol so thats been fun). If i can get 3 yrs out of them they will have outlasted my jeans lol and every other pair of legging ive ever owned (including my $25 ones).
They launched their menswear way before 2014.... where do you get this info from?
lulu would be so much better if they got rid of their front seam. They should honestly get with the trends and elevate their products to what the people want to wear. I love the aligns and own 10+ of them, but I never wear them anymore because I cannot be bothered with the front seam.
Madness, sheer madness!
I have their leggings from 5+ years ago. I can’t even count how many times I’ve washed them but none of them pilled
Nice video
I love their products and the employees make me feel very comfortable as I am a male who shops the female section. I own so many of their pieces.
What makes clothing high end besides price? Is it comfier? More performance? Strong?
Lululemon is hands down the best.
Lulu lemon is the best. My uniform literally consisted of their pants and bomber jacket I can wear theM every day and wash and dry them all the time and they still keep their shape and color
I love Lululemon. I would think Alo would be their big competitor
i find alo more fashionable and usable for even daily use. but in general both lulu and alo performs very well for sports use
Not a single mention that this is a Canadian company started in Vancouver.
@shane Barnes I’ve mentioned it a number of times in my comments. He sold out and moved to China. Very low wages for the sweat shop workers and quality is not the same. Of course he fixed the ‘see through’ problem he so rudely blamed on fat women who shouldn’t be wearing his product anyways!! Jerk. I wouldn’t give that company 1cent.
I love Lululemon clothes, it’s very durable and comfortable.❤
Am I the only one learning about lululemon recently? And I saw a physical store last week but I refused to go in since I am on a budget 😂. For some reason I thought it was an online store.
Ive bought a couple of 5in running shorts from the adidas store on eBay for about $14 when they are on sale. A couple days ago I got some shorts for $9 and change.
Do Lululumenon pants (mens) allow you to deadlift without the pants getting torn/ripped?
It’s flexible I would suggest the surge joggers and it’s a four way stretch and comfortable
@@kareem2457 … Appreciate the suggestion - deadlifts usually chews up pants on the shins or thigh or anywhere along the front of the leg when the barbell gets dragged up the legs. It’s pretty much due to friction, and I suspect anything that is stretchy will probably get torn with deadlifts.
Try the LTT (license to train) abrasive resistant shorts my dude!
Never deadlift with pants on smh
Great 👍 👌
Bitcoin recent price action shows evidence that a bottom may be forming,
You can communicate with him on telegram.s with the username..
@d_randy7
I have two shirts and 3 shorts - bought them like 5+ years ago - still wear them. Love them. But don’t like the look, feel, fit etc of lulu ever since… they should bring back old styles … I would buy more - but until then, no more new lulu for me…
I actually have always wondered, the main consumers love LuLu, I see their logos everyone on people but with celebrities they all wear ALO etc, I hardly ever see celebrities and too models wear Lulu. I wonder why
Maybe Alo brand HQ is at Beverly Hill prime location 🤔
Lululemon is a Canadian company for one and celebrity probably got deals with alo
I do.not even understand why chicks wear really expensive clothes to work out. For most people, they spend maximum of one hour in the gym. After that, they have to change into normal clothes. Gym clothes are just for absorpting sweat and allow maximum movement. How they look do not even matter at all. After the workout is finished, they are put into the washer for cleaning and drying. Then, cheap sweats are the best options.
Chicks r stupid
GREAT
Not in Australia. 2XU is big here.
I have a pair leggings for years, and recent brought to store and got free hemmed to shorts
Proud to say I’ve never bought anything from Lululemon
They have not taken over active wear in Europe where I live. I had heard of them until I went to Canada.
As a European viewer myself, you have to understand that this video is from an American perspective for Americans.
Yeah. They should probably also change their name for Austria/Bavaria.
Target has a brand called "all motion" and it's very similar to Lululemon. It's the cheaper version of lulu
Sound?
I am proud,my son Vinay Puri and my daughter in law Bhawana are part of this great venture.
Lululemon....when you really need a $120 pair of sweatpants.
‘Yogis with Blogs’. Pathanjali didn’t live long enough to hear this. He would be proud.
The amount of volatility built up could send price up thru resistences easily. About to get easing PCE as well as US FED lower rate of increases So many events have been held by #TheMera of #DefiWarrior lately! And big update about #metaverse.
*Lululemon* : Give me 88$ for leggings.
*Also Lululemon* : We need to Resist Capitalism.
*CNBC* ( *Behind Comcast*) : I'm your Father, Lulu.
*Middle Aged Divorced American Woman* : I need to do something for society, Let's buy Lululemon Leggings.
A very irrational, lying comment from you. Women, whether they're middle aged or not, usually donate to charities that help women, when they want to do something for society, along with other actually decent things that they do to help society. I never bought lululemon and I never will, but those who bought from lululemon say that lululemon is durable unlike gymshark.
I don’t think Lululemon will perform well in Italy. The Italians don’t wear athletic-leisure type clothing out and about. That’s why Americans always stick out because we show up to Europe in sweatpants. I was always taught that when you expand internationally you either have to either change the product to fit the culture or change the country’s customs and culture. One is obviously a lot easier to achieve and implement than the other.
I didn’t know they got into the mens workplace pants, so that could be their way into the market. In a recent video on Starbucks, CNBC highlighted that italian starbucks is 4x as expensive than a local caffe and that it’s mostly tourists who come to it. it could be that an expensive american brand coming to italy will be met with criticism or that they will be lined up around the block for it. time will tell.
Lulu isn’t an American company.
@@TheoriginalBillBraskey they are what then?
Lulu is a canadian brand
As a tourist, I always want to try what the locals brands have to offer. I want to try the espressos at the local bars, not Starbucks!
Lululemon is a Canadian company. The guy who started the company used to sell his brand West Beach and had a store in Calgary. Then he started Lululemon.
The ultimate unregulated fast fashion
I have this long stretchy long sleeve workout thermal I guess I owned since 2013 from Lululemon.. I'm wearing it right now. it still looks brand new. I paid 120 for a shirt. Not sure if I will ever do that again LMAOOO..
I'm so happy to own their stocks 👍
How you feeling now?
i never knew they were considered high end tbh.. high end for me is arc teryx
Arc def sells higher thing. However urge normal everyday wear items I think lulu wins. The long sleeve shirts are like $150 and they are selling like hot cakes. Crazy.
Just walk in and look at their prices.
But that name... ugh. Even w the same quality at half the price.
@@andrewpm2 LOL what about the name?
Sniffs coke.
“Ahhhhh oh wow”
I love lulu but Alo is the rising star.
Target audience: rich women
'cradle-to-grave' - does that include recycling and disposal? 🤔
imagine paying 100 dollars for something u can get for 5 bucks on amazon. LOL this is how companies gets billions of revenue. dnt tell me about the "qUaLiTy" the ppl who buy these dnt just have one lulu in their wardrobe. they probably have like 10 or 20, making the quality of the production pointless, since u have so many of them to switch around.
Never heard of them
I do buy Gymshark and Alphalete every once in a while for their cute designs, but their quality is nowhere near Lulu. Fabletics is walmart quality compared to all three - leggings are ok, but their tops and shirts and hoodies peel, roll and lose shape very fast
Still don't think a pair of shorts is worth $70 even if it's "very high quality" hah
Your right go ahead and buy a $20 dollar pair of short that will not last a year
@@raudelulloa2597 my $5 pair of short from Walmart sale still lasted for 2 years. I even swim in it at the Dead Sea on Jordan side in 2021. Despite the high salt content, my short is Still in good shape with the lining 👌
@@raudelulloa2597 ppl who buy lulu do not buy one pair and use it for 10 yrs dummy. they have 50 pairs, so quality is pointless in this case.
Gymshark sucks I bought it and it didn’t last long it’s essentially a Walmart material with a Gymshark logo.
Lululemon has great fabric which give you mobility and durability
Lululemon’s greatest accomplishment is pockets in leotards. My most recent purchase of leotards with pockets was at Dollar General. They work just fine. “Luxury”, HA!! Silliness.
I prefer Alo and Athleta
I never go there before
this looks like Peloton before the crash...Invert CNBC...is it a good idea to short LULU?
I just nibble on drops. This thing regularly makes moves over $500.
I love Lulu still, but they need to work on customer service and in store services. My last 3-4 contacts were terrible! Terrible!
I love that they give 15% off or I think 20 off to military/ first responders. Most companies don’t do that anymore 🙄
Laughs in Gymshark 😅
Only in America
kirkland brand pants is a great alternative to lululemon ABC pants
Truth!
Nike, Adidas... no Reebok anywhere on that chart.
Puma before Reebok
@@mlbonfox8199 as a world brand? there's no way you think Puma did better than reebok
@@Stefan_Smith
They sponsored 4 premier league s in Europe
I never heard of this brand 😂. I am familiar with Nike , Adidas, Puma, Salomon, Columbia , the North face , under armour,etc
Modest pricing? Lululemon is INSANELY expensive
Nike is still better as it identifies you as an athlete whereas Lululemon is just an activewear brand. People are in love with their warranty, etc just because they’re spending $100 on leggings that pill after washing. Just facts. For men, I prefer Nike still and it’s not close. Sales numbers agree as well, 44Billion annually for Nike.
"Nike is still better as it identifies you as an athlete" < LOL.
I wear both and I don't necessarily like Nike because it makes me look like an athlete.
How Greek God Of War took over high end active wear. Yes, that's a god of war symbol.
Lululemon is so lame now tho still gonna buy tho I like their workout clothes. I did just order Alo so we will see
I would not call Fabletics “high end”. Cheap quality, but also lower prices. I’d consider them mid range at best
Commission pants r the best pants for men ever made
They last for years. Yes costly but you know they invest in their fabric research. Research costs money and is reflected thru their clothes.