Rihanna is not the best comparison because Rihanna has the backing of LVMH...and even with the support of LVMH, Rihanna's fashion line FENTY flopped...FENTY beauty is doing well (partly because it addressed a large gap in the market in terms of a broadening the foundation shade range)...but Rihanna's high-end designer line was discontinued...also Savage x Fenty was under fire for signing up customers to a subscription...their User Interface was designed to make it difficult for customers to know that they were signing up for a subscription...they had to pay 1.2 million to settle a lawsuit because of this
Yep, it’s not about just brand it’s the right person and product, and right time, agreed. Seems like that’s the case with Fenty Beauty ~ filled a gap in the market. Beyonces product is her performing and vocal abilities ~ she also seems to do easy cash grabs and very little thought about finding right product, gap and timing it well
FENTY launched in 2019 and was postponed due to the pandemic. Both Rihanna and LVHM have confirmed that it will return. Savage x Fenty is a $1 billion business and Fenty Beauty is a $3 Billion business. Rihanna OVERALL is the more successful one in non-music related businesses.
She wasn’t always like that, but the image damage from the LeToya and LaTavia break up and Jay-Z's "guidance" and Wendy Williams saying she talks like a 5 year old (lol) made her not want to show her personality.
The problem is she enters OVERSATURATED MARKETS to sell with NOTHING UNIQUE ABOUT IT. Many people just dont care about celebrity brands. We dont rush to buy from them. Their products can't compete with other trusted established products.
It’s true. Rihanna’s fenty was so successful because it filled a gap in the market and offered foundation in the full range of skin tones. That’s the secret
@@soniapinkney1342 lmaoooo I’m screaminggg…yessss, I can see if this was a smaller artist or B/C list but Beyonce is rich rich and been doing this a long mf time…not some regular folk tryna tell this lady who is proab a billionaire why her brands flop and what she needs to do 😂😂
I absolutely LOVE Beyonce, but she’s not personable or relatable enough imo. It’s like if Mariah Carey tried to sell me something, I wouldn’t buy it either. The persona gives “diva” and that’s it. Rihanna, on the other hand, feels like a fun round the way girl, who will give her bestie style and beauty advice. Her personality just shines. I’m not the biggest fan of Taylor Swift, but she’s also very relatable to a lot of people! People feel like they’re best friends with her (in their head). Not a fan of the Kardashians either, and while they arent relatable, you SEE who they are and know their personalities through their shows and social media. I don’t feel like I KNOW who Beyonce is, nor is she very relatable or personable. Mama Tina is more personable than Bey is. Like dang Bey can you do an interview every once in awhile or a cute video that shows more of your personality? I loved the hair video she did! I think we need more of that!
Mariah has similar challenges selling. These divas CAN be business moguls but need to completely remove their image and name from the product. Had Sir Davis been launched on its own, given the chance to gain momentum for a year, then reveal its Beyoncé’s brand. That would be the better route IMO. Business major here.
That makes sense. Beyonce seems a bit too distant and almost perfect. She’s not relatable on a personal level to 99.9% of people. I guess that affects how people view her products, as if they’re too manufactured to uphold this perfect goddess image people have of her.
I definitely would buy some Mariah came out with. Her diva persona is just a way she expresses her sense of humor. She definitely has a real personality and I would trust her level of taste over Beyonce’s.
Beyoncé's brands make no sense! At her start with destiny's child she was a fun girl with jokes! But now we get none of that. We only get "Regal" (drugged up high) Beyoncé. And she never ever shows any personality... So for her to sell us something as a Celeb she needs to either start a reality show... or create a Brand that she's not the Face of!
She is relying on her celebrity status to sell products. Unless you’ve got a genuinely great product, this won’t work when you have zero relatability and relationship with your audience. We don’t know who she is, so what distinguishes her product from any other in the market? She’s too celeb and not enough influencer. Her not doing interviews doesn’t help.
Beyonces challenge is using the power and access she's gained as a musician in a lense where she'd like to operate as an owner (and not an influencer). Simply put, how do I behave as other (anonymous) business owners, using my "celebrity/entertainment " gained influence? Peoples expectations of her - access/faux relatablity - don't align with how she wants to positions herself. It works for JayZ. It doesn't work for her.
It's a real good question. In my opinion Beyonce doesn't really engage enough with her fan base and the public in general. Beyonce has purposely positioned herself as a remote figure who is the superstar in a different stratosphere to everyone else. This strategy was the norm in the 60's, 70's, 80's and early 90's when mystique was important. But now, in the social media age, transparency and intimacy is so important. Fans want to feel like they really know their favourite celebrities and have some type of behind the scenes privileged insight into their lives. I personally dont believe has the personality to thrive in the social media age. She seems so remote and impersonal that it's kind of difficult to make that connection with her. Of course she I'd beautiful looking with a great body, but she just doesn't have that charisma or engaging personality. She just doesn't have it.
Beyoncé makes her brands come at a high price tag while most of her fans are not in that tier. Even with simple products like shampoo, she is in the high price tier with reputable brands like Olaplex and Purology that have spent yearsssss in the field. We also only see her promote and make marketing videos for a short period of time during launch while on the day to day she is so private so there’s no basis as to why we can trust and appreciate her products even if we decided to splurge on buying one of them. Now if the sisters (Chloe and Halle) would’ve marketed this and made some videos before Beyoncé launched the hair care I bet sales would’ve been better. If your own celeb friends aren’t using it why would we?!?! She needs to learn from Kim who sends out those gift 🎁 boxes and we all looking around to see who got one and what they think…
I don't think we have to know her. We don't know the CEOs of many brands we buy but because the product is worth the money and serves a purpose. Most of Beyonce's products are just not worth the money and are no different to what is out there. But I guess for her, she expects them to sell because of who she is, which won't work
i disagree..look at the age we are in…compare her to the biggest people doing things like kim with skims and rihanna with fenty products…THEY ARE THEIR PRODUCTS!
For example also imagine Aretha Franklin (R.I.P) tryna sell u something. It does not make sense. Some ppl are just "too big as icons" to ne selling stuff.
Mike was very relatable. The most relatable superstar ever. We saw him from when he was a regular kid to the megastar. Even when the media labelled him 'wiwrd and reclusive' the public still knew Michael. He actually never grew up from the lanky young man in the public eyes. Beyonce is more like Prince, you see her, like her work but dont really know her.
maybe bc she is not that connected or open with ppl and so privet .Plus if you are good in one thing it doesn’t mean that you are good in another things in this life😂 and business is NOT Beyonce’s forte 🤷🏽♀️
She just needs to create a product that's not branded by her. That might actually work better in her favour. Do it in secret and the leak Beyonce dropped a product. People will go wild besides themselves trying to find out which product it is. It actually fits better with her 'brand'.
Exactly. I don’t know any celebrities that don’t do interviews. Madonna, Whitney, MJ, Stevie Wonder, Mariah, Janet Jackson, Prince etc etc all did interviews. And Beyonce is not higher than them.
She would still be doing interviews had it not been for yall disrespecting her and her kids. But thats okay tho because Beyoncé speaks to the world through her documentary’s and music.
Ivy Park was ugly even when she was marketing those clothes it gave cheap. The burgundy fit along w houndstooth pattern w purple tragic. I don't care for anything she's selling.
I understand her wanting to keep her life private and her kids life private so they can stay normal.....but it's not gonna translate to sales, you kinda have to choose, privacy or brand sales. I understand the music industry has changed so the money is different from money and the money really comes from concerts.......but products dont sell the same as concerts.
As far as brands I think her hair care line Cecred is doing very well at least off me alone 😂 so im confused what are your sales source? She even got so personable to show two videos now of her getting her real hair done for all to see/critizise/&hate on which sold me to try it out. This I believe is her most authentic brand dealing with hair. If you did follow her music you would understand the venture into whiskey. Sir davis is following the country theme of cowboy carter right now where she mentions whisky in alot of her lyrics even her grandfather's story. I believe these are meant to be collectible or tangible extensions of her albums like the Ce Noir fragrance with Renaissance. The main target being her fans or connoisseurs. Unlike Ivy Park & Cecred which are made for the masses and launched outside of her album rollouts. I stopped relying on forbes net worth estimates in the words of kat williams "they showed me my net worth and I had that on me" 😂 To be honest I think that Rihanna is now trying to go into hair off of the success of Cecred.
On X My hypothesis: Avg item price - $40 Monthly Sales count est - 500,000 Avg hair care product margins - 50% Revenue estimate - $10M/month = $120M ARR At 10x growth rate, it’s a $1B+ business in < 6 months.
You really think Rihanna created a hair line (which she trademarked years ago) in the few weeks between her launch and Beyoncé's? Fenty Hair is a natural extension of Fenty Beauty. What about Beyoncé makes you think "shampoo"???...
As far as brand alignment, I feel like maybe she moved away from the health and fitness aspect because she tried that with Ivy Park. Like she tried the athletic wear
I feel like Bey has been marketed as a perfectionist artist for such a long time that her selling other products comes across as inauthentic. I agree that it’s kind of diluting her brand. I feel like cecred would have made more sense as her mother’s product with her backing. Her Tiffany’s campaign made sense with her image of mystique and prestige. I think the mysterious, regal, private image works amazingly with her music and likely with her trying to remain private, but unfortunately the trade off is that you can’t really capitalise on a image like that to peddle your own products.
The video is wanting beyonce to reveal everything about herself so they can gossip about her. Do they know anything about the person who made the bathsoap they used this morning?
That’s crazy because everytime Beyonce dropped ivy park it would be sold out by the time I went online… and the whiskey won every competition it was put in lol…. But I think beyonce doesn’t want a buzz brand she wants brands that are 100 years old not clout… like Kylie cosmetics made a billion dollars but who’s wearing it 5 years later??? She not looking for quick influencer numbers like her music she wants timeless products
Beyonce is not a salesman. She’s one of the greatest musicians of all time. Get into the music. She’s the artist of a generation. Never to be minimized. She is not a reality show low life. Her musical ability IS ENOUGH.
@@alluringbliss4165 she has. And these products are not her bread and butter, they are by products. So don’t expect them to be her main focus. She knows her strong suit is music.
I don’t agree with the guy in the right. Beyoncé cashing in on motherhood when there is so much competition with other older celebrities is a sure way of her becoming ubiquity and revealing a lot. Good whiskey is good whiskey and she’s not trying to be as much a brand but just create income. Who know where the whiskey brand will take her in the future and it’s rep? The analysts in this video are very short sighted and haven’t done enough research. Beyoncé has been known to drink, you would have just had to be in the loop to know. She’s appealing to her core fan base that does know her regardless of how much she shares, you simply aren’t her target market
I think about this along the same line about Beyoncé’s products. She doesn’t connect with her audience until it’s time to sell something. We have no idea who she is.
Rich people and older people drink whiskey. Rum and coke? Who drinks that over 30? Affluent people keep quiet. The question is who is her market? I think her brands are for middle class and up. I would buy Beyonce's products over Rihanna. Rihanna's products are very mainstream and feel cheap. Beyonce's line feels like it's well crafted. Well crafted products require higher prices tag and regular people don't necessarily know brands that are not mainstream. Beyonce feels more exclusive and that's her brand. I'm never paying to see Rihanna nor do I want to use her products after trying fenty savage. I enjoy her music and think she's beautiful. I don't trust her to sell me products just because she's likable.
i stopped watching the whole thing...but next time can you give sale numbers of the cecred hair care line...that fits well within her brand and who she is
Maybe a kiddies clothing range.. and allow us to know more than just Blue Ivy? I don't think she dresses well, but a stylist could do the whole range and Beyoncè should appear in all the pics.
She mentions Whiskey in every single song on cowboy Carter album guys… you said she should do something with her mom her mom a licensed cosmetologist is the ceo I think it’s more for her mom and she’s black with hair to her tailbone
Beyonce is like me in a way..we have so many things we are good and interested in but lose focus and get bored immediately..its a bad habit. Shes good at it but theres no passion there..once you have passion for something,it becomes your baby and you work hard to make it work and try hard to relate to it but Beyonce doesnt relate to it.
I done see them as brands, I see them a promotable, cash grabs. Love her music and to see her preform but she's just not good for anything else lol. Not in a bad way it kinds seems like she doesn't much care about the brands for the long term.
Jay Z is about making money and he is following a tried and true business model of which he is familiar. The kardashian’s have made much money selling everything. .
Beyoncé should be having a lipstick brand or shades brand because that is what she is always wearing. Why you promoting things you are not versed in or don’t love?
Rihanna is not the best comparison because Rihanna has the backing of LVMH...and even with the support of LVMH, Rihanna's fashion line FENTY flopped...FENTY beauty is doing well (partly because it addressed a large gap in the market in terms of a broadening the foundation shade range)...but Rihanna's high-end designer line was discontinued...also Savage x Fenty was under fire for signing up customers to a subscription...their User Interface was designed to make it difficult for customers to know that they were signing up for a subscription...they had to pay 1.2 million to settle a lawsuit because of this
Nordstrom’s has just started selling Fenty lingerie in all of its stores.
Yep, it’s not about just brand it’s the right person and product, and right time, agreed. Seems like that’s the case with Fenty Beauty ~ filled a gap in the market. Beyonces product is her performing and vocal abilities ~ she also seems to do easy cash grabs and very little thought about finding right product, gap and timing it well
FENTY launched in 2019 and was postponed due to the pandemic. Both Rihanna and LVHM have confirmed that it will return. Savage x Fenty is a $1 billion business and Fenty Beauty is a $3 Billion business. Rihanna OVERALL is the more successful one in non-music related businesses.
@@fixthatface483beyonce trying to be billionarie on her own like the amazing rihanna
Beyoncé shows if you don’t really promote your brands your name recognition alone will not push sales
I agree
Because she is not relatable....that's how she wanted it, so that's how it is.
That's why she doesn't do well with selling her products
No celebrity is
She wasn’t always like that, but the image damage from the LeToya and LaTavia break up and Jay-Z's "guidance" and Wendy Williams saying she talks like a 5 year old (lol) made her not want to show her personality.
All these businesses she's starting feel like a money grab to me.
I hope you are thinking the same of Rihanna because she’s supposedly a billionaire.
@@IyaT-c5e Rhianna takes the time to market her products and reach out to her prospects.
@Miguelperry411 Exactly. It's definitely a money grab from my view.
Business is a money grab.
Are you serious with this ! 😂 any business is about making money. TF wrong with you ?
The problem is she enters OVERSATURATED MARKETS to sell with NOTHING UNIQUE ABOUT IT. Many people just dont care about celebrity brands. We dont rush to buy from them. Their products can't compete with other trusted established products.
Best comment!
It’s true. Rihanna’s fenty was so successful because it filled a gap in the market and offered foundation in the full range of skin tones. That’s the secret
Agreed but what market isn’t ‘oversaturated’ at this point though. Anything else would be super niche.
Yup. We already got plenty ish. 😎
She’s still a Billionaire, Rich folks problems !!
My car insurance 🚗 went up again …
😂😂😂😂 frfr
Mine too 😡
😂😂😂😂
😂😂😂
@@soniapinkney1342 lmaoooo I’m screaminggg…yessss, I can see if this was a smaller artist or B/C list but Beyonce is rich rich and been doing this a long mf time…not some regular folk tryna tell this lady who is proab a billionaire why her brands flop and what she needs to do 😂😂
I absolutely LOVE Beyonce, but she’s not personable or relatable enough imo. It’s like if Mariah Carey tried to sell me something, I wouldn’t buy it either. The persona gives “diva” and that’s it.
Rihanna, on the other hand, feels like a fun round the way girl, who will give her bestie style and beauty advice. Her personality just shines.
I’m not the biggest fan of Taylor Swift, but she’s also very relatable to a lot of people! People feel like they’re best friends with her (in their head).
Not a fan of the Kardashians either, and while they arent relatable, you SEE who they are and know their personalities through their shows and social media.
I don’t feel like I KNOW who Beyonce is, nor is she very relatable or personable. Mama Tina is more personable than Bey is. Like dang Bey can you do an interview every once in awhile or a cute video that shows more of your personality? I loved the hair video she did! I think we need more of that!
I thought of Mariah Carey as a similar analogy to Beyonce too.
Mariah has similar challenges selling.
These divas CAN be business moguls but need to completely remove their image and name from the product.
Had Sir Davis been launched on its own, given the chance to gain momentum for a year, then reveal its Beyoncé’s brand. That would be the better route IMO. Business major here.
That makes sense. Beyonce seems a bit too distant and almost perfect. She’s not relatable on a personal level to 99.9% of people. I guess that affects how people view her products, as if they’re too manufactured to uphold this perfect goddess image people have of her.
I definitely would buy some Mariah came out with. Her diva persona is just a way she expresses her sense of humor. She definitely has a real personality and I would trust her level of taste over Beyonce’s.
It’s weird how yall want celebs to be relatable . They will never be
Beyoncé's brands make no sense! At her start with destiny's child she was a fun girl with jokes! But now we get none of that. We only get "Regal" (drugged up high) Beyoncé. And she never ever shows any personality... So for her to sell us something as a Celeb she needs to either start a reality show... or create a Brand that she's not the Face of!
She is relying on her celebrity status to sell products. Unless you’ve got a genuinely great product, this won’t work when you have zero relatability and relationship with your audience.
We don’t know who she is, so what distinguishes her product from any other in the market? She’s too celeb and not enough influencer. Her not doing interviews doesn’t help.
Actually, her perfume Heat did really, really well.
Beyonces challenge is using the power and access she's gained as a musician in a lense where she'd like to operate as an owner (and not an influencer). Simply put, how do I behave as other (anonymous) business owners, using my "celebrity/entertainment " gained influence? Peoples expectations of her - access/faux relatablity - don't align with how she wants to positions herself. It works for JayZ. It doesn't work for her.
Indeed Jay-Z is thought of more as a businessman than a rapper.
Well said!
It's a real good question. In my opinion Beyonce doesn't really engage enough with her fan base and the public in general. Beyonce has purposely positioned herself as a remote figure who is the superstar in a different stratosphere to everyone else. This strategy was the norm in the 60's, 70's, 80's and early 90's when mystique was important. But now, in the social media age, transparency and intimacy is so important. Fans want to feel like they really know their favourite celebrities and have some type of behind the scenes privileged insight into their lives. I personally dont believe has the personality to thrive in the social media age. She seems so remote and impersonal that it's kind of difficult to make that connection with her. Of course she I'd beautiful looking with a great body, but she just doesn't have that charisma or engaging personality. She just doesn't have it.
Agreed
Beyoncé makes her brands come at a high price tag while most of her fans are not in that tier. Even with simple products like shampoo, she is in the high price tier with reputable brands like Olaplex and Purology that have spent yearsssss in the field. We also only see her promote and make marketing videos for a short period of time during launch while on the day to day she is so private so there’s no basis as to why we can trust and appreciate her products even if we decided to splurge on buying one of them. Now if the sisters (Chloe and Halle) would’ve marketed this and made some videos before Beyoncé launched the hair care I bet sales would’ve been better. If your own celeb friends aren’t using it why would we?!?! She needs to learn from Kim who sends out those gift 🎁 boxes and we all looking around to see who got one and what they think…
Why are people so obsessed with seeing people’s personal life? It really makes me wonder. We don’t need to see anything of everyone.
I don't think we have to know her. We don't know the CEOs of many brands we buy but because the product is worth the money and serves a purpose. Most of Beyonce's products are just not worth the money and are no different to what is out there. But I guess for her, she expects them to sell because of who she is, which won't work
i disagree..look at the age we are in…compare her to the biggest people doing things like kim with skims and rihanna with fenty products…THEY ARE THEIR PRODUCTS!
The brand bandwagon.
For example also imagine Aretha Franklin (R.I.P) tryna sell u something. It does not make sense. Some ppl are just "too big as icons" to ne selling stuff.
That's it for me
I love her Ivy Park and adidas collaborations but I don’t wanna pay top dollar for it
Mike was very relatable. The most relatable superstar ever. We saw him from when he was a regular kid to the megastar. Even when the media labelled him 'wiwrd and reclusive' the public still knew Michael. He actually never grew up from the lanky young man in the public eyes.
Beyonce is more like Prince, you see her, like her work but dont really know her.
We knew sooooo much about Prince.
maybe bc she is not that connected or open with ppl and so privet .Plus if you are good in one thing it doesn’t mean that you are good in another things in this life😂 and business is NOT Beyonce’s forte 🤷🏽♀️
I'm not buying any of her overpriced crap. House of Derion flopped, Ivy Park flopped, etc. She should just sing and dance.
Beyonce is driven, a great performer and a total professional but she has no personality that the public can see and she’s a recluse.
she has no personality! that’s why!
I agree. It's not a criticism. Some people just don't have an engaging personality. It's lucky for her that she is good looking.
Honey, you have no brain
@@D1SnrZ❤
You can't sell boring 😂
She doesn't show her personality publicly cuz she doesn't do interviews and if she does, she's very rehearsed, media trained and it comes off as fake
Cause... drum roll... you can't sell boring. 👋🏾
She just needs to create a product that's not branded by her. That might actually work better in her favour. Do it in secret and the leak Beyonce dropped a product. People will go wild besides themselves trying to find out which product it is. It actually fits better with her 'brand'.
Another real in depth convo always learning something new about entrepreneurship listening to this
sorry no but even MIKE did interviews…what makes beyonce think she’s too good to give interviews?
Exactly. I don’t know any celebrities that don’t do interviews. Madonna, Whitney, MJ, Stevie Wonder, Mariah, Janet Jackson, Prince etc etc all did interviews. And Beyonce is not higher than them.
She would still be doing interviews had it not been for yall disrespecting her and her kids.
But thats okay tho because Beyoncé speaks to the world through her documentary’s and music.
Ivy Park was ugly even when she was marketing those clothes it gave cheap. The burgundy fit along w houndstooth pattern w purple tragic. I don't care for anything she's selling.
I understand her wanting to keep her life private and her kids life private so they can stay normal.....but it's not gonna translate to sales, you kinda have to choose, privacy or brand sales. I understand the music industry has changed so the money is different from money and the money really comes from concerts.......but products dont sell the same as concerts.
As far as brands I think her hair care line Cecred is doing very well at least off me alone 😂 so im confused what are your sales source? She even got so personable to show two videos now of her getting her real hair done for all to see/critizise/&hate on which sold me to try it out. This I believe is her most authentic brand dealing with hair. If you did follow her music you would understand the venture into whiskey. Sir davis is following the country theme of cowboy carter right now where she mentions whisky in alot of her lyrics even her grandfather's story. I believe these are meant to be collectible or tangible extensions of her albums like the Ce Noir fragrance with Renaissance. The main target being her fans or connoisseurs. Unlike Ivy Park & Cecred which are made for the masses and launched outside of her album rollouts. I stopped relying on forbes net worth estimates in the words of kat williams "they showed me my net worth and I had that on me" 😂 To be honest I think that Rihanna is now trying to go into hair off of the success of Cecred.
On X
My hypothesis:
Avg item price - $40
Monthly Sales count est - 500,000
Avg hair care product margins - 50%
Revenue estimate - $10M/month
= $120M ARR
At 10x growth rate, it’s a $1B+ business in < 6 months.
You really think Rihanna created a hair line (which she trademarked years ago) in the few weeks between her launch and Beyoncé's? Fenty Hair is a natural extension of Fenty Beauty. What about Beyoncé makes you think "shampoo"???...
@@mogulmade I know I dont think of anything Rihanna and shampoo. All that I said and you pressed on Rihanna lol
As far as brand alignment, I feel like maybe she moved away from the health and fitness aspect because she tried that with Ivy Park. Like she tried the athletic wear
She don’t go around and promote the brands.
I feel like Bey has been marketed as a perfectionist artist for such a long time that her selling other products comes across as inauthentic. I agree that it’s kind of diluting her brand.
I feel like cecred would have made more sense as her mother’s product with her backing. Her Tiffany’s campaign made sense with her image of mystique and prestige.
I think the mysterious, regal, private image works amazingly with her music and likely with her trying to remain private, but unfortunately the trade off is that you can’t really capitalise on a image like that to peddle your own products.
So tired of these celebrities trying to turn people into drunks
Last time I checked Cereed was working pretty well... especialy in latin America... so... what this video is about??
The video is wanting beyonce to reveal everything about herself so they can gossip about her. Do they know anything about the person who made the bathsoap they used this morning?
The comments here are giving shaderoom just uninformed people saying anything.
That’s crazy because everytime Beyonce dropped ivy park it would be sold out by the time I went online… and the whiskey won every competition it was put in lol…. But I think beyonce doesn’t want a buzz brand she wants brands that are 100 years old not clout… like Kylie cosmetics made a billion dollars but who’s wearing it 5 years later??? She not looking for quick influencer numbers like her music she wants timeless products
I thinks she's living her best life trying new things,
Beyonce is not a salesman. She’s one of the greatest musicians of all time. Get into the music. She’s the artist of a generation. Never to be minimized. She is not a reality show low life. Her musical ability IS ENOUGH.
Tell that to her 😂😂😂😅
@@mogulmade wym? She already knows
@@orlandosumlinso why she desperate to sell something else other than that.
She should stick to music then.
@@alluringbliss4165 she has. And these products are not her bread and butter, they are by products. So don’t expect them to be her main focus. She knows her strong suit is music.
I don’t agree with the guy in the right. Beyoncé cashing in on motherhood when there is so much competition with other older celebrities is a sure way of her becoming ubiquity and revealing a lot. Good whiskey is good whiskey and she’s not trying to be as much a brand but just create income. Who know where the whiskey brand will take her in the future and it’s rep? The analysts in this video are very short sighted and haven’t done enough research. Beyoncé has been known to drink, you would have just had to be in the loop to know. She’s appealing to her core fan base that does know her regardless of how much she shares, you simply aren’t her target market
I think about this along the same line about Beyoncé’s products. She doesn’t connect with her audience until it’s time to sell something. We have no idea who she is.
I don't drink whiskey anymore. But those hair products I DO mess with!
Rich people and older people drink whiskey. Rum and coke? Who drinks that over 30? Affluent people keep quiet. The question is who is her market? I think her brands are for middle class and up. I would buy Beyonce's products over Rihanna. Rihanna's products are very mainstream and feel cheap. Beyonce's line feels like it's well crafted. Well crafted products require higher prices tag and regular people don't necessarily know brands that are not mainstream. Beyonce feels more exclusive and that's her brand. I'm never paying to see Rihanna nor do I want to use her products after trying fenty savage. I enjoy her music and think she's beautiful. I don't trust her to sell me products just because she's likable.
These two have no idea what they are talking about
Wrong …. you have no idea 🤷🏽♀️
It's because she's not relatable
i stopped watching the whole thing...but next time can you give sale numbers of the cecred hair care line...that fits well within her brand and who she is
It's Greed
Why are you stating the elephant in the room?
Great work hope to collaborate with you 💙💙💙👌Namibia 🇳🇦
Maybe a kiddies clothing range.. and allow us to know more than just Blue Ivy? I don't think she dresses well, but a stylist could do the whole range and Beyoncè should appear in all the pics.
Bey also rode into Dodge …. singing country cowboy right after Renaissance. Mrs Carter doing too much at one time tho …. IJS
She mentions Whiskey in every single song on cowboy Carter album guys… you said she should do something with her mom her mom a licensed cosmetologist is the ceo I think it’s more for her mom and she’s black with hair to her tailbone
Gotcha. Whiskey lyrics …. brilliant marketing.
Why do y’all only compare Beyonce to Rihanna, it’s irritating and low hanging fruit
I think she is making these products for her kids to have a future brand,the products are names after her kids....
People are buying her products. Her real fans know who she is. Beyoncé is her own brand
Music and Entertainment is dying and these Celebs need income streams to support their luxurious lifestyles.
Beyonce is like me in a way..we have so many things we are good and interested in but lose focus and get bored immediately..its a bad habit. Shes good at it but theres no passion there..once you have passion for something,it becomes your baby and you work hard to make it work and try hard to relate to it but Beyonce doesnt relate to it.
I never understood the rabid fandom behind Beyoncé. She’s a beautiful talented singer but she lacks so much in the personality department
I done see them as brands, I see them a promotable, cash grabs. Love her music and to see her preform but she's just not good for anything else lol. Not in a bad way it kinds seems like she doesn't much care about the brands for the long term.
Another flop product
Jay Z is about making money and he is following a tried and true business model of which he is familiar. The kardashian’s have made much money selling everything. .
Beyoncé should be having a lipstick brand or shades brand because that is what she is always wearing. Why you promoting things you are not versed in or don’t love?
Money grabs n we need to worry about paying ur rent, saving. Ppl r struggling
No one can pronounce the names
The female commentator goes in and out of an American and British accent. What’s going on? Why fake an accent?
🤣 She’s both!
👎🏾👎🏾👎🏾👎🏾
🫶🏾 new techish