Why I Don't Recommend LinkFire For Music Marketing (Full Review)
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- Опубликовано: 2 окт 2024
- Should you be using Linkfire for smart links in your music marketing campaigns? In this video I review the platform and tell you why the answer is probably not.
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that's a lot of buckeroos
indeed!
putting ads on the smarlinks is a huuuuge L
Yeah for real
An ad within an ad?! That's hilarious! 🤣
00:00:00 - Introduction: Should You Use Linkfire for Music Promotion?
00:00:27 - The Pricing Issue with Linkfire
00:01:23 - Example Campaign Using Linkfire
00:01:51 - The Problem with Ads on Linkfire Links
00:02:55 - Insights and Tracking Features in Linkfire
00:04:49 - The Activity ID Feature for Campaign Optimization
00:05:19 - Apple Music Insights Issue on Linkfire
00:06:17 - User Experience and Interface Challenges
00:07:48 - How to Install a Facebook Pixel on Linkfire
00:08:14 - Variety of Links Available on Linkfire
00:09:13 - Linkfire's Association with Universal Music Group (UMG)
00:10:41 - Why Big Artists and Industry Professionals Use Linkfire
00:11:06 - Limitations of Using Distributor-Provided Links
00:11:33 - UMG-Specific Features on Linkfire
00:12:00 - Conclusion: Final Thoughts on Linkfire's Value and Alternatives
Andrew. Love the content.
A couple of questions for you, if you don't mind. What is your thoughts on running an ad campaign if you only have a very small budget, say $100-200? And secondly, How does genre effect the results, specifically for something not very mainstream such as metal? I feel there is a lot of musicians out there who spend most of there budget on recording/mixing their music, and just don't have the money to dump into a large advertising campaign.
Small budgets will still work, but you likely won't trigger any big algorithmic spikes with this type of budget. You still gain fans and stuff of course though, so still worth doing. Just be conservative with your spend, try to spend less on bad performing songs and more on better performing songs.
As far as genres, most of my music is metal. Overall I feel metal actually performs better than hip-hop or R&B because of the reduced competition. I've seen this work for every genre though. In my agency we've had some killer campaigns with death metal, black metal, progressive metal, alternative metal etc. My bands are alternative metal and then I have another thats dubstep metal.
I love the honesty you transmit on your videos
dawg, your agency takes 45% of budget for themselves... If you would really wanna help artists you would only take max 10%. And all Meta Ads agencies are the same, they take a huge cut. When you have experience it only takes a few days to monitor then just let it run and ask so much money?
We do not take 45%. We have a sliding scale that goes from 40% to 25% depending on budget. From my research we actually charge less than every other music ad agency.
If we only did 10% we would lose money on every campaign we run.
He's also giving away the information FOR FREE if you're willing to sift through his videos. If you wanna get the info faster you can pay a 1 time fee of 100 bucks to take his course. If you want the man to literally DO IT FOR YOU then the price is higher. We shouldn't chastise people for being aware of their own value.
Running ads is pointless the return is not bad and algo traction is so guaranteed
Nothing in marketing is guaranteed. But when you have a budget and a good song you can get amazing results running ads. I’ve shown countless case studies that prove this.
Just because they don’t work well for every song doesn’t mean they’re pointless. No form of marketing is ever guaranteed, and if it is it likely a scam or is not that effective.