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People will say social proof doesn’t matter in today’s industry but psychology never lies; people always gravitate toward what other people pre approve of 💯💯💯
Totally agree. I always tell people this too- when I stumble upon an artist on Spotify who I haven’t heard and they have a decent amount of monthly listeners/streams, I tend to listen to their music with a more open mind and assume before I’ve even listened that it’s probably at least decent. When they have very few monthly listeners I’m automatically not expecting something that good. It’s not right but it’s common. This is also one of the few reasons why good press/blog posts still matter these days since people don’t really discover music through blogs anymore. You put it on your socials and people are more open minded about you
@@vanessajane88 yup. Social proof in every way possible will always trump everything. My philosophy is chase the numbers and figure out the quality afterwards lol
We once spent ~20€ on a video, and as described by others, the retention somewhat suffered. But it brought the video in front of a pair of eyes who asked for a collab, which by itself was worth the money. Could be luck, or the targeting works well with these ads.
These are a Spotify playlist that used to be called 'Your Daily Mix' and there were multiple depending on what genres you listened to. Now they're just called Mixes, but are mostly the same thing.
Hey Andrew, thank for your video. I followed your advice, it worked well till the status "Limited by budget" came in. How can I do to make it going back to normal? On other tutorials, they say it is just reducing how often my ad will run (but it will keep going). What can I do optimise my ad and remove the "Limited by budget status" within the fluffy feature you describe in this vide?
Thanks for the advice, nice one. How does it affect the algorithm though? For example if a lot of people actually watch the whole video, will it get pushed out to others? Thanks again :)
Run google (not RUclips) ads to your RUclips video, the traffic will register as external instead of RUclips advertising and that can trigger the algorithm getting you browse and suggested views.
@ honestly just RUclips views, I don’t see too much people going over to the other platforms to stream. But if you do a campaign for views you’ll get around 4,000 for about $20 typically and if you run one for engagement I usually see about an extra 50 subscribers for $20 but results may vary if the song or video is really good.
@@ajdrybread good to know! And what about people leaving comments on your RUclips from running the ad? Obviously that probably depends on the song too 😆
Are you doing this from the google ads site? The interface looks different than what shows up in youtube studio. Just wondering if one is better than the other. thanks
Access to my courses is through my online community, community.generastudios.com. I do one-time purchases with free updates, people that bought my first course back in 2020 have received every update entirely for free since then.
So you're not too keen on focusing on specific countries in your Google ad campaigns. But I'm curious if you're creating mixes for a global audience, do you think including more countries might actually help build a stronger connection with those listeners? Could it be a way to engage more deeply with your loyal fans?
I am trying to promote a song (Bollywood style) targeting a legendary singer (Mohd Rafi). I am looking for quality views. The audience is from India. Is there a video that helps me in such a goal? Thank you.
Weird - followed instructions to a tee (including all countries & territories) yet the vast majority of my ad is coming from India. Is that mainly bc of the low budget or something else?
One thing that you didn't mention: RUclips will still be here in 10 years time. Also, why only 10% of your budget if all you want is for people to know that you exist. Google Ads are a cost-effective way of getting noticed. Finally, there are many people who prefer to listen to music on RUclips because of the videos and Comments section.
Overall I’ve found Meta ads to be a much better long term investment when it comes to gaining long term fans that stick around and engage for years. It may be cheaper than Meta but very little happens after the campaign is over in comparison to Meta ads. This is why i do 90% Meta ads. They’re still worth running, just not something I’d put all my budget into!
@i think you’ll find the new subscriber campaigns work similarly to meta ads if done properly. I get significant amounts of streams after the campaign has stopped. Returning viewers number shoots way up after you stop funding the campaign. I know you said you were looking into this more but I can say it’s really good, Like thousands of streams a day good.
@@James_k59psn yeah im following you here, the amount of clicks it takes for someone to open a stream on dumbass spotify (with the same audio quality) as compared to being in stream music ads..haha
Unfortunately no. When you run RUclips ads on a video the views you get from the ad don't generate any revenue, because they aren't putting ads in front of your ad (you ARE the ad). If people who see your ad watch other videos, those views will generate revenue though if you're monetized on RUclips.
Yes, for being the song writer. Every view even ad views are considered public performances and RUclips (google) has to pay a licensing fee. This only applies to views from the USA though.
It's very likely that something in your video or video title / thumbnail goes against RUclips's policies for ads. Specifically, when it comes to misleading content. You can appeal it and maybe they'll let it through, but they might not.
I care about those countries. I just cant convert my views into spotify follows. 7000+ followers. 150k views since july. I cant even test listens to my spotify. Great engagement on RUclips and TikTok for my follower count and shitty planning lol
I did the google ads for subs. Got up to 10k subs. Videos wont go past 1500 views now. I created a new channel uploaded 2 videos one got 30k views one got 3500 views in 2 weeks with 60 subs 🤦♂️ used the same tags
I wouldn't go this hard with these campaigns for fluff numbers, or for subscribers. Going harder in Tier 1 markets for YT views with tighter targeting is cool, but these other ones don't have the quality where i'd feel confident making someone's entire audience from them.
@@AndrewSouthworth i did both just to try it out. i ran 1 add for 2 weeks for usa, germany etc. The other i did turkey, saudui arabia etc. It was just a test. I dont learn by listening. I have to keep doing it bunch of times to it becomes a habit so i just tried it out.
@@AndrewSouthworth thanks 🙏 so as long as it’s targeted and tier 1 markets, it shouldn’t affect your overall channel health? Btw been following you for a minute, thanks for all the advice it’s helped a ton 🔥
Not true. Having real people is always better than fake people, plus it doesn’t jeopardize your account. Just for reference there are 1.4 billion real people that live in India alone. There are artists that live in these countries and are running ads to them on purpose because it just makes sense for them. They may be much less valuable if you're a US based artist, but its still miles better than bots.
@@AndrewSouthworth if you make music of a certain language & culture, targeting countries that speak that language makes sense. Obviously there are countries who have more westernized cultures that speak other languages but might still consume english music, but India some of these other middle eastern super low cost countries are not in that mix. If you make English music targeting India, Middle East or any other super low cost country you are going to run into exponentially higher amounts of spam and shady traffic that only will taint the quality of your data.
Hey boss how you doing quick question in maybe a few months I'm going to start my rap career, I was wondering do you offer marketing service for like google insta facebook etc, its very complicated and I'm turning 17 in a month so id rather have someone manage the marketing side so I can focus on actually making music and running my accounts as well as dealing with distributors
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
🎬 RUclips Growth Machine: geni.us/RUclipsGrowthMachine
🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine
🏆 Hire us to run your ads: geni.us/AdAgency
🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: geni.us/FanGrowthMachine
🧑💻 Consultations: geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter
⌨ Chat in the community (FREE): geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast
✅️ Kapow! Andrew, are you cool with running a so-called "fluff" campaign for a client via your company?
Hi, should I make the landing page the Spotify account or is sending them to my website with all my links OK?
Edit... this is regarding Facebook ads
People will say social proof doesn’t matter in today’s industry but psychology never lies; people always gravitate toward what other people pre approve of 💯💯💯
Totally agree. I always tell people this too- when I stumble upon an artist on Spotify who I haven’t heard and they have a decent amount of monthly listeners/streams, I tend to listen to their music with a more open mind and assume before I’ve even listened that it’s probably at least decent. When they have very few monthly listeners I’m automatically not expecting something that good. It’s not right but it’s common. This is also one of the few reasons why good press/blog posts still matter these days since people don’t really discover music through blogs anymore. You put it on your socials and people are more open minded about you
@@vanessajane88 yup. Social proof in every way possible will always trump everything. My philosophy is chase the numbers and figure out the quality afterwards lol
We once spent ~20€ on a video, and as described by others, the retention somewhat suffered. But it brought the video in front of a pair of eyes who asked for a collab, which by itself was worth the money. Could be luck, or the targeting works well with these ads.
You can also trigger the RUclips algorithm by sending external from social networks and Google search
I love this channel man always giving gems 💎
Thanks alot.. keep dropping dem gems
thank you!
Great video andrew! thanks
Will a fluff campaign hinder the ability of a video to go viral? If yes, what campaign works better?
Hi andrew, awsome videos i have a question. what does algorithmic playlist named mixes really is ? Where the plays come from
These are a Spotify playlist that used to be called 'Your Daily Mix' and there were multiple depending on what genres you listened to. Now they're just called Mixes, but are mostly the same thing.
Can you make a video about studying the data after on a real campaign?
Hey Andrew, thank for your video. I followed your advice, it worked well till the status "Limited by budget" came in.
How can I do to make it going back to normal?
On other tutorials, they say it is just reducing how often my ad will run (but it will keep going).
What can I do optimise my ad and remove the "Limited by budget status" within the fluffy feature you describe in this vide?
I noticed that 2nd campaign in the initial example had pretty good retention rate. Were both those campaigns you showed early "fluff" campaigns?
Thanks for the advice, nice one. How does it affect the algorithm though? For example if a lot of people actually watch the whole video, will it get pushed out to others? Thanks again :)
Run google (not RUclips) ads to your RUclips video, the traffic will register as external instead of RUclips advertising and that can trigger the algorithm getting you browse and suggested views.
@@Dihmarkothanks for this, nice one :)
@@Dihmarko can you suggest a link that explains how to set this up? Also have you tried or used Hypeddit to run ads?
Been doing this since 2020 and it’s only gotten better CPM since then. Seems like it’s at its highest right now with great CPM rates!
How is the engagement running ads like this? Or is mostly views?
@ honestly just RUclips views, I don’t see too much people going over to the other platforms to stream. But if you do a campaign for views you’ll get around 4,000 for about $20 typically and if you run one for engagement I usually see about an extra 50 subscribers for $20 but results may vary if the song or video is really good.
@@ajdrybread good to know! And what about people leaving comments on your RUclips from running the ad? Obviously that probably depends on the song too 😆
@ unfortunately yes🤣 I’ve had people leave comments but not too often. But they are always positive when they do🤷🏽♂️
@@ajdrybread also have you seen any upticks in your streaming from running these ads? And have you ever tried to use hypeddit to run ads?
I literally just did this to all my old music videos.
How did it go? Views? Subscriber? Engagement?
Are you doing this from the google ads site? The interface looks different than what shows up in youtube studio. Just wondering if one is better than the other. thanks
Yeah this is from google ads. Much more control than from Yt
where's the video about how to do it for better engagement?
Also - how do we get access to your courses? Are these videos with lifetime access? What about updates as the algorighms change?
Access to my courses is through my online community, community.generastudios.com. I do one-time purchases with free updates, people that bought my first course back in 2020 have received every update entirely for free since then.
So you're not too keen on focusing on specific countries in your Google ad campaigns. But I'm curious if you're creating mixes for a global audience, do you think including more countries might actually help build a stronger connection with those listeners? Could it be a way to engage more deeply with your loyal fans?
What is FLUFF?
Just rewatched the subscribers video before this one popped into my feed😁
So can i run a conversation campaign to grow my Instagram Profile? 🤔
Thanks bro I appreciate you
Hey Andrew does this technique/those steps still work as of today?
wow thats impressive!
For some reason multi format ads isnt an option for me...
My Google ads don’t work due to my copyright on distrokid
I am trying to promote a song (Bollywood style) targeting a legendary singer (Mohd Rafi). I am looking for quality views. The audience is from India. Is there a video that helps me in such a goal? Thank you.
Weird - followed instructions to a tee (including all countries & territories) yet the vast majority of my ad is coming from India. Is that mainly bc of the low budget or something else?
Can you please do a Facebook ad video with the new update?
Hey, which new update are you talking about? As far as I know nothing has changed since my most recent videos.
@@AndrewSouthworth sorry bro I thought there was a new update but I must’ve been looking at it wrong
One thing that you didn't mention: RUclips will still be here in 10 years time.
Also, why only 10% of your budget if all you want is for people to know that you exist. Google Ads are a cost-effective way of getting noticed. Finally, there are many people who prefer to listen to music on RUclips because of the videos and Comments section.
Overall I’ve found Meta ads to be a much better long term investment when it comes to gaining long term fans that stick around and engage for years.
It may be cheaper than Meta but very little happens after the campaign is over in comparison to Meta ads. This is why i do 90% Meta ads.
They’re still worth running, just not something I’d put all my budget into!
@i think you’ll find the new subscriber campaigns work similarly to meta ads if done properly. I get significant amounts of streams after the campaign has stopped. Returning viewers number shoots way up after you stop funding the campaign. I know you said you were looking into this more but I can say it’s really good, Like thousands of streams a day good.
@@James_k59psn can you shed a little more light on the subscriber campaigns or is there a how to video? Thank you my man!
@@James_k59psn yeah im following you here, the amount of clicks it takes for someone to open a stream on dumbass spotify (with the same audio quality) as compared to being in stream music ads..haha
Can you do a video for rappers?
Will I get pay for the streams the song makes ?
Unfortunately no. When you run RUclips ads on a video the views you get from the ad don't generate any revenue, because they aren't putting ads in front of your ad (you ARE the ad).
If people who see your ad watch other videos, those views will generate revenue though if you're monetized on RUclips.
@@AndrewSouthworth BMI still pays you even for ad views
@@Dihmarkoohh for being the Songwriter, right? Makes sense.
Yes, for being the song writer. Every view even ad views are considered public performances and RUclips (google) has to pay a licensing fee. This only applies to views from the USA though.
Once the campaign ends the views that come in afterwards should count as organic. Therefore eligible for pay.
ama try this one out
I did this pretty much exactly as you described and I keep getting disapproved for misleading content. Any ideas?
It's very likely that something in your video or video title / thumbnail goes against RUclips's policies for ads. Specifically, when it comes to misleading content. You can appeal it and maybe they'll let it through, but they might not.
I thought you couldn’t get paid from videos with ads attached
You don’t get paid on views you get from ads, but organic views can still generate money
I care about those countries. I just cant convert my views into spotify follows. 7000+ followers. 150k views since july. I cant even test listens to my spotify. Great engagement on RUclips and TikTok for my follower count and shitty planning lol
How many dollars should I spend if I want to get 100k views?
If you're going with the country selection in this video, ~$170.
@@AndrewSouthworth Hey Andrew does this technique/those steps still work as of today?
Yep!
I did the google ads for subs. Got up to 10k subs. Videos wont go past 1500 views now. I created a new channel uploaded 2 videos one got 30k views one got 3500 views in 2 weeks with 60 subs 🤦♂️ used the same tags
Oooof yeah I’ve been thinking about doing ads but this is why I’m scared
I wouldn't go this hard with these campaigns for fluff numbers, or for subscribers. Going harder in Tier 1 markets for YT views with tighter targeting is cool, but these other ones don't have the quality where i'd feel confident making someone's entire audience from them.
@@AndrewSouthworth i did both just to try it out. i ran 1 add for 2 weeks for usa, germany etc. The other i did turkey, saudui arabia etc. It was just a test. I dont learn by listening. I have to keep doing it bunch of times to it becomes a habit so i just tried it out.
@@AndrewSouthworth thanks 🙏 so as long as it’s targeted and tier 1 markets, it shouldn’t affect your overall channel health? Btw been following you for a minute, thanks for all the advice it’s helped a ton 🔥
What if they deny you ?
You can appeal their decision if they reject your ad, but thats about all you can do.
@@AndrewSouthworth appreciate that fam thank you 💯🙏
Targeting shitty countries is essentially the same thing as paying for bots
Not true. Having real people is always better than fake people, plus it doesn’t jeopardize your account. Just for reference there are 1.4 billion real people that live in India alone.
There are artists that live in these countries and are running ads to them on purpose because it just makes sense for them. They may be much less valuable if you're a US based artist, but its still miles better than bots.
@@AndrewSouthworth if you make music of a certain language & culture, targeting countries that speak that language makes sense. Obviously there are countries who have more westernized cultures that speak other languages but might still consume english music, but India some of these other middle eastern super low cost countries are not in that mix.
If you make English music targeting India, Middle East or any other super low cost country you are going to run into exponentially higher amounts of spam and shady traffic that only will taint the quality of your data.
Hey boss how you doing quick question in maybe a few months I'm going to start my rap career, I was wondering do you offer marketing service for like google insta facebook etc, its very complicated and I'm turning 17 in a month so id rather have someone manage the marketing side so I can focus on actually making music and running my accounts as well as dealing with distributors