I’m not lesbian but damn

So there’s this Korean entertainment show broadcasted for more than a decade. And ‘Haha’ is one of the crew. He often sees himself as this male protagonist in cliche Korean romance novels where the main character is very quiet and introverted yet very popular. But since he has a very reserved personality, he is unaware of his popularity. So, ‘Haha universe’ is a meme used in situations where the person directly involved doesn’t recognize the situation that he is in.