Navigating the Future of Marketing: Top 5 Marketing Trends to Watch in 2024

In this interactive webinar, we’ll explore the five pivotal marketing trends set to define 2024. Led by digital marketing expert Robyn MacMillan, we’ll provide in-depth analysis, real-world examples, and practical strategies to leverage these trends for marketing success.
From AI to short-form video marketing, we’ll cover a range of topics to help future-proof your career, ensuring that you don’t get left behind! We’ll conclude with a Q&A session, allowing you to discuss these trends in more detail and explore how they can be integrated into your own marketing strategies.
We will cover:
1. Artificial Intelligence and Personalisation
Dive into how AI is revolutionising personalised marketing, from chatbots to predictive analytics.
2. The Rise of Voice Search and Audio Content
We’ll explore the surge in voice search and the growing relevance of audio content in marketing strategies.
3. Video Marketing and Short-Form Content
Discuss the dominance of video in digital marketing and cover best practice examples.
4. Data Privacy and Secure Marketing
Gain an insight into the evolving data privacy landscape and its implications for marketers.
5. Digital Upskilling
Understand the necessity of digital upskilling in the rapidly changing marketing environment.
You’ll leave armed with a comprehensive understanding of the 2024 marketing landscape and actionable insights to stay ahead in a rapidly evolving digital world.